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MINOR

WEB 3.0 & KNOWLEDGE SHARING

CREATING TOMORROW
INTERNATIONAL MINOR
WEB 3.0 & KNOWLEDGE SHARING

GAIN A COMPETITIVE ADVANTAGE CURRICULUM


USING SOCIAL MEDIA AND WEB 3.0! In this minor, you will:
Knowledge sharing is becoming hugely – work on a business case for the marketing
important in today’s media-dominated world, department of top business consultancy firms
and sharing workers’ knowledge throughout a PwC (www.pwc.com). In the first period you
company is crucial to its success. Key to this is will focus on innovation, Enterprise 2.0 and
web 3.0, whose rapidly increasing interactivity how to use social media internally (B2E). In
offers almost limitless opportunities for the second period you will focus on advising
cooperation and knowledge sharing in PwC consultants on how to strengthen their
companies and organisations. Do you want to relationship with their clients using Web
be a part of this and help companies take 2.0/3.0 technology (B2B).
advantage of this revolution in ways of working – learn about the latest trends in Web 2.0/3.0
and communicating? Would you like to learn for the internet and intranet.
how to advise businesses on how to implement – learn about the latest trends in knowledge
social media to optimise communication and sharing, innovation and creativity
business processes? If so, then Web 3.0 & management and internal corporate
Knowledge Sharing is the minor for you. communication using brainstorming
methods, workshops and consulting skills.
SOCIAL MEDIA AND BUSINESS – learn how to take advantage of a
COMMUNICATION competitors’ intelligence.
What are the benefits of using social media? Its – learn about Web 2.0/3.0 and its implications
risks and drawbacks? Should you use Yammer, for privacy.
Twitter, LinkedIn, Facebook or a wiki? And how – improve your English language skills because
do you make sure that people still meet each all courses are given in English.
other to share essential knowledge? This minor – extend your international network by
will provide the answers. Knowledge exchanging your knowledge and experience
management is seen as an essential system for with international students. PwC also has an
enhancing companies’ creativity and success in extensive international network you can
the near future. After successfully completing begin to exploit.
this minor, you will be able to advise companies
on how they can implement Web 2.0/3.0
technologies and knowledge and innovation
management, giving them a competitive edge WHO? You are creative, open to new ideas
on their competitors. And because this minor is and you have an affinity with online media,
in English and has lessons on business English, marketing and communication.
and because international students take part,
your English will improve. WHEN? Semester 2
WEB 2.0 VS. WEB 3.0 CURRICULUM MINOR WEB 3.0 &
Web 2.0 is all about social media, while web KNOWLEDGE SHARING – SEMESTER 2
3.0 involves the Semantic Web, continuous • Business Case 1 Innovation (B2E)
online access, open identity and the Social • Knowledge- & Innovation Strategy
Graph. The minor in Web 3.0 & Knowledge • Social Media & Web 3.0 Architecture
Sharing explores cutting-edge developments
on the web, with a special focus on innovation • Business Case 2 Client Relationship (B2B)
and competitive advantage through knowledge • Marketing & Competitive Intelligence
sharing. • Corporate Social Media Strategy
• Web 3.0 Risks & Challenges

Please note
1. You will need a laptop or Ipad and we recommend using Adobe Creative Suite 6 Design Premium.
At the Surfspot website (surfspot.nl) you can purchase a oneyear licence.
2. The information in this brochure is subject to change. We accept no liability to any person for any
inaccuracy in any of the information about the programme.
3. If your school does not have an Erasmus agreement with us, you will probably have to pay tuition fees
to enrol for the minor.
For more information, visit www.international.hva.nl/study/tuition-fees
The Benno Premselahuis is a monumental
building, situated in the heart of Amsterdam.
This is where the School of Design and

This publication has been compiled with the greatest possible care, but no rights may be derived from its contents.
Communication is housed.

MORE INFORMATION ABOUT THIS MINOR CAN BE OBTAINED FROM:


Esther Willemsen or Simone Keizer
Amsterdam University of Applied Sciences (AUAS)
School of Design and Communication
Visiting address:
Rhijnspoorplein 1
1091 GC Amsterdam
P.O. Box 1025
1000 BA Amsterdam
T +31 20 595 1792
e.m.willemsen@hva.nl or s.keizer@hva.nl
Twitter: emwillemsen or SimoneKeizer
LinkedIn: Minor Web 3.0 & Knowledge Sharing
Facebook: Minor.Web 3.0

ENROLLMENT
To enroll, visit minoren.hva.nl
Students outside AUAS can enroll at www.kiesopmaat.nl

FOREIGN STUDENTS SHOULD CONTACT OUR INTERNATIONAL OFFICE:


T +31 20 595 1711
international-mic@hva.nl