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Social Ads Overview

May 2017
Types Of Ads Used

There are 4 ad templates available on Facebook:


The Carousel Ad, the Single Image Ad, a Single Video Ad, and a Slideshow Ad.

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Carousel Ads- Facebook Desktop
•  This is called a “Carousel” ad.

•  This type of advertisement allows the


user to post multiple links to multiple
products or showcase various features
of a single product all in one
sponsored post.

•  The example shown is what a user


would see in their Facebook feed while
using a desktop computer.

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Carousel Ads- Facebook Mobile & Instagram
This is how a user would see a Carousel ad in
their Facebook feed on a mobile device.

This is how a user would see a Carousel ad in


their Instagram feed

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Single Image Ad- Facebook Desktop

•  This is a “Single Image” ad.

•  Single Image Ads can include a


“Call to Action” button that link
to desired location.

•  This is how the ad would


appear in your Facebook feed
on a desktop computer

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Single Image Ad- Facebook Mobile & Instagram

This is how single image ad will display on Facebook


mobile

This is how single image ad will display on


Instagram

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Customizing Your Audience

•  Facebook Ads Manager allows you to


create a “Custom Audience” based on a
customer list, website traffic, app activity, or
engagement on Facebook.

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Customizing Your Audience
•  If you choose “customer file” then you can
input data of a specific customer to help
match them with people on Facebook.

•  You can use any of these identifiers when


inputing data about a customer to help
reach a greater audience to a more
focused group.

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Customizing Your Audience
•  If you choose you can even target a more
specific audience by choosing a specific
location to market to.

•  You can specify the city and radius that you


would like to advertise in as well as add
more than one location.

•  To break down your audience even more


you can use demographics such as age,
gender, language to set a more specific
audience.

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Customizing Your Audience
•  To break down your
audience even more you
can use demographics
such as age, gender,
language to set a more
specific audience.

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Selling the Journey vs Products

Emotive Engagement
•  Content should aim to provoke a
response from the customer as well
as look at how to bring experience to
life.

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Selling the Journey vs Products
When Creating these ads think about what you’re SHARE-ing…
Short messaging is key
•  You want to keep your audience engaged.
Have a story to tell
•  Have a story about your journey with Herbalife and be able to share it with others.
Authenticity
•  An audience can tell whether or not you truly believe your message.
Remind people that it is a Process
•  Living a healthy active lifestyle is a process that they have to trust and believe in.
Remind your audience the benefits of that.
Experiences
•  People will always remember how you make them feel, when talking to people make
them feel good about the journey they are on.

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