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Chapter 1 Introduction to the Field of Organizational Behaviour

1 INTRODUCTION TO THE FIELD


OF ORGANIZATIONAL
BEHAVIOUR

LEARNING OBJECTIVES
After reading this chapter, students should be able to:
Define organizational behaviour and give three reasons for studying this field of inquiry.
Discuss how globalization influences organizational behaviour.
Summarize the apparent benefits and challenges of telework.
Identify changes in Canada’s work force in recent years.
Describe employability and contingent work.
Explain why values have gained importance in organizations.
Define corporate social responsibility and argue for or against its application in
organizations.
Identify the five anchors on which organizational behaviour is based.
Diagram an organization from an open systems view.
Define knowledge management and intellectual capital.
Identify specific ways that organizations acquire and share knowledge.

CHAPTER GLOSSARY

communities of practice Informal groups bound corporate social responsibility (CSR) An


together by shared expertise and passion for a organization’s moral obligation towards its
particular activity or interest. stakeholders.
contingency approach The idea that a particular employability An employment relationship in which
action may have different consequences in different people are expected to continually develop their skills
situations. to remain employed.
contingent work Any job in which the individual does ethics The study of moral principles or values that
not have an explicit or implicit contract for long-term determine whether actions are right or wrong and
employment, or one in which the minimum hours of outcomes are good or bad.
work can vary in a nonsystematic way.

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Part 1 Introduction

globalization When an organization organizational culture The basic pattern


extends its activities to other parts of the of shared assumptions, values, and beliefs
world, actively participating in other governing the way employees within an
markets, and competing against organization think about and act on
organizations located in other countries. problems and opportunities.
grafting The process of acquiring organizational learning The knowledge
knowledge by hiring individuals or buying management process in which
entire companies. organizations acquire, share, and use
knowledge to succeed.
grounded theory A process adopted in
most qualitative research of developing organizational memory The storage and
knowledge through the constant interplay preservation of intellectual capital.
of data collection, analysis, and theory
organizations Groups of people who work
development.
interdependently toward some purpose.
intellectual capital The sum of an organization’s
scientific method A set of principles and
human capital, structural capital, and relationship
procedures that help researchers to
capital.
systematically understand previously
knowledge management Any structured activity that unexplained events and conditions.
improves an organization’s capacity to acquire, share,
stakeholders Shareholders, customers,
and use knowledge in ways that improve its survival
suppliers, governments, and any other
and success.
groups with a vested interest in the
open systems Organizations that take organization.
their sustenance from the environment and,
teleworking Working from home, usually
in turn, affect that environment through
with a computer connection to the office;
their output.
also called telecommuting
organizational behaviour (OB) The
values Stable, long-lasting beliefs about
study of what people think, feel, and do in
what is important in a variety of situations.
and around organizations.
virtual teams Teams whose members
operate across space, time, and
organizational boundaries and linked
through information technologies to
achieve organizational tasks.

CHAPTER SYNOPSIS

Organizational behaviour is a relatively young field of There are several trends in organizational
inquiry that studies what people think, feel, and do in behaviour. Globalization requires corporate decision
and around organizations. Organizations are groups of makers to be more sensitive to cultural differences, and
people who work interdependently toward some seems to be associated with the recent rise in job
purpose. OB concepts help us to predict and insecurity, work intensification, and other sources of
understand organizational events, adopt more accurate work-related stress. Information technology blurs the
theories of reality, and influence organizational events. temporal and spatial boundaries between individuals
This field of knowledge also improves the and the organizations that employ them. It has
organization’s financial health. contributed to the growth of telework -- an alternative
work arrangement where employees work at home or a

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Chapter 1 Introduction to the Field of Organizational Behaviour

remote site, usually with a computer connection to the together to continually monitor and transact with the
office. Information technology is also a vital external environment. They acquire resources from the
ingredient in virtual teams -- cross-functional groups environment, transform them through technology, and
that operate across space, time, and organizational return outputs to the environment. The external
boundaries. environment consists of the natural and social
Another trend in organizations is the increasingly conditions outside the organization. External
diverse workforce. Diversity potentially improves environments are generally much more turbulent today,
decision making, team performance, and customer so organizations must become adaptable and
service, but it also presents new challenges. A fourth responsive.
trend is the employment relationships that have Knowledge management develops an organization’s
emerged from the changing work force, information capacity to acquire, share, and use knowledge in ways
technology, and globalization forces. Employment that improves its survival and success. Intellectual
relationship trends include employability and capital is knowledge that resides in an organization,
contingent work. Values and ethics represent the fifth including its human capital, structural capital, and
trend. In particular, companies are learning to apply relationship capital. It is a firm’s main source of
values in a global environment, and are under pressure competitive advantage. Organizations acquire
to abide by ethical values and higher standards of knowledge through grafting, individual learning, and
corporate social responsibility. experimentation. Knowledge sharing occurs mainly
Organizational behaviour scholars rely on a set of through various forms of communication. Knowledge
basic beliefs to study organizations. These anchors sharing includes communities of practice, networks
include beliefs that OB knowledge should be where people share their expertise and passion for a
multidisciplinary and based on systematic research, particular activity or interest. Knowledge use occurs
that organizational events usually have contingencies, when employees realize that the knowledge is available
that organizational behaviour can be viewed from three and that they have enough freedom to apply it.
levels of analysis (individual, team, and organization), Organizational memory refers to the storage and
and that organizations are open systems. preservation of intellectual capital.
The open systems anchor suggests that
organizations have interdependent parts that work

POWERPOINT® SLIDES
Canadian Organizational Behaviour includes a complete set of Microsoft PowerPoint ® files for each chapter. (Please
contact your McGraw-Hill Ryerson representative to find out how instructors can receive these files.) In the lecture
outline that follows, a thumbnail illustration of each PowerPoint slide for this chapter is placed beside the
corresponding lecture material. The slide number helps you to see your location in the slide show sequence and to skip
slides that you don’t want to show to the class. (To jump ahead or back to a particular slide, just type the slide number
and hit the Enter or Return key.) The transparency masters for this chapter are very similar to the PowerPoint files.

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Part 1 Introduction

®
LECTURE OUTLINE (with PowerPoint slides)

INTRODUCTION TO THE FIELD OF


ORGANIZATIONAL BEHAVIOUR

Introduction to the Field of


Organizational Behaviour
Slide 1

OPENING VIGNETTE
Four Seasons Hotels and Resorts have leveraged the power of
organizational behaviour to become one of the top luxury hotels in the
world as well as one of the best places to work.
• CEO Isadore Sharp emphasizes the importance of relying
Four Seasons and OB on the creativity of its staff and maintaining a culture that
Slide 2
supports employee involvement.
• Four Seasons pays close attention to employee
competencies, corporate culture, leadership,
communication, motivation, organizational structure

THE FIELD OF ORGANIZATIONAL BEHAVIOUR


Organizational behaviour (OB) -- study of what people think, feel, and
do in and around organizations.

What are Organizations?


Slide 3
Organizations -- groups of people who work interdependently toward
some purpose
• Structured patterns of interaction -- expect each other to
complete certain tasks in a coordinated way
• Organizations have purpose -- e.g. producing oil from oil
sands or selling books on the Internet.
Chapter 1 Introduction to the Field of Organizational Behaviour

WHY STUDY ORGANIZATIONAL BEHAVIOUR?


1. Satisfy the need to understand and predict
• Helps us figure out why organizational events happen
2. Helps us to test personal theories
Why Study OB? • Helps to question and rebuild personal theories
Slide 4
3. Influence our environment
• Improves our ability to work with people and influence
organizational events

EMERGING TRENDS IN ORGANIZATIONAL


BEHAVIOUR
1. Globalization
Trends:Globalization • SAP, the German software giant and others operate in a
Slide 5
global economy
-- activities in other parts of the world, participates in other
markets, competes against organizations located
elsewhere
• Requires new organizational structures and different forms
of communication
• Adds more diversity to the workforce.
• Increases competitive pressures, mergers, work
intensification and demands for work flexibility from
employees.

2. Information Technology & OB


• Re-designs jobs, facilitates competitive advantage through
Trends: Information knowledge management.
Technology
Slide 6
• Telework (telecommuting) –alternative work arrangement
-- working from home, usually with a computer connection
to the office
-- need to replace face time with performance output
-- changes employment relationship expectations
• Virtual teams
-- operate across space, time, and organizational
boundaries with members who communicate mainly
through electronic technologies

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Part 1 Introduction

3. Changing Work Force


• More diversity
-- primary categories – gender, age, ethnicity, etc.
-- secondary categories -- some control over (eg.
Trends: Workforce
Diversity
education, marital status)
Slide 7 -- more women in workforce
-- new age cohorts (eg. Generation-X, Generation Y)
• Implications
-- leverage diversity advantage (e.g. decision making,
provide better customer service).
-- adjust to the new workforce -- e.g. Gen-X employees
value flexibility and opportunities to use new technology;
Gen-Y employees expect responsibility and involvement.

Trends:Employment 4. Emerging employment relationships


Relationship
Slide 8
• Employability
-- many tasks, not a specific job
-- need to continuously learn skills
• Contingent work
-- no explicit or implicit contract for long-term
employment, or minimum hours of work can vary in a
Employability vs Job
nonsystematic way
Security
Slide 9
5. Workplace Values and Ethics
• Values – stable, long-lasting beliefs about what is
important.
• Ethics -- the study of moral principles or values that
determine whether actions are right or wrong and outcomes
are good or bad
Trends: Workplace Values
& Ethics
Slide 10
Chapter 1 Introduction to the Field of Organizational Behaviour

CORPORATE SOCIAL RESPONSIBILITY (CSR)


• Corporate social responsibility -- an organization’s moral
obligation toward all of its stakeholders
• Stakeholders -- shareholders, customers, suppliers,
governments, and any other groups with a vested interest in
Corporate Social
Responsibility the organization
Slide 11 • Triple bottom line
-- part of corporate social responsibility
-- supporting economic, social, and environmental spheres
of sustainability
• Various stakeholders (job applicants, current employees,
and suppliers) associate with firms based on their CSR
• Many firms talk about their CSR, but few practise CSR or
have their actions evaluated

FIVE ANCHORS OF ORGANIZATIONAL


BEHAVIOUR
Org. Behaviour Anchors 1. Multidisciplinary anchor
Slide 12 • Many OB concepts adopted from other disciplines
-- e.g. psychology concepts in motivation, perceptions
-- emerging fields: communication, information systems,
marketing, womens’ studies
• OB is developing its own models and theories, but needs to
continue scanning other fields for ideas.

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Part 1 Introduction

2. Systematic research anchor


• OB researchers rely on scientific method -- a set of
principles and procedures that help researchers
systematically understand previously unexplained events
and conditions.
• OB also adopting a grounded theory approach – dynamic
and cyclical approach that provides constant interplay
between data gathering and developing theoretical
concepts.
3. Contingency anchor
• A particular action may have different consequences in
different situations -- no single solution is best in all
circumstances
• Need to diagnose the situation and select best strategy
under those conditions
• Universal theories welcomed where contingency theories
offer little advantage
4. Multiple levels of analysis anchor
• OB issues can be studied from individual, team, and/or
organizational level
• Topics identified at one level, but usually relate to all three
levels
5. Open systems anchor
• Open systems -- organizations consist of interdependent
parts that work together to continually monitor and transact
with the external environment
Open Systems Anchor of • Receives inputs and transforms them through technology
OB (build)
Slide 13
into outputs that are returned to the external environment
• Some output valued (services), but other output have
adverse effects (eg., layoffs, pollution)
• External environment -- natural and social conditions
outside the organization
-- stakeholders – anyone with a vested interest in the
organization
-- environment is increasingly turbulent – rapid change
• Organizations need to adapt to external environment
• Need to coordinate subsystems and be aware of unintended
consequences
Chapter 1 Introduction to the Field of Organizational Behaviour

KNOWLEDGE MANAGEMENT
Any structured activity that improves an organization’s capacity to
acquire, share, and use knowledge for its survival and success

Knowledge Management Intellectual capital


Defined
Slide 14 • Knowledge residing in the organization
-- sum of its human, structural, and relationship capital
1. Human capital -- employees possess and generate
2. Structural capital -- captured in systems and structures
3. Relationship capital -- value derived from external
stakeholders (eg., customer loyalty)
Intellectual Capital
Slide 15

KNOWLEDGE MANAGEMENT PROCESSES


Knowledge management at Clarica Life Insurance Company
• Clarica Life Insurance Company uses its company-wide
Intranet (called Clarica Connects) to help agents develop
Knowledge Management and share their expertise in ways that generate innovative
at Clarica
solutions.
Slides 16

1. Knowledge acquisition -- organization's ability to extract


information and ideas from its environment as well as through insight
• Grafting -- acquiring knowledge by hiring individuals or
buying entire companies
Knowledge Management • Individual learning -- learning about external environment
Processes
• Experimentation -- creativity, insight
Slides 17
2. Knowledge sharing -- distributing knowledge to where it is needed
in the organization
• Communication -- intranets, face-to-face, teams, etc.
-- communities of practice -- informal groups bound
together by shared expertise and passion for a particular
activity or interest
• Rewards -- encourages info sharing

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Part 1 Introduction

3. Knowledge use
• Knowledge awareness – know that relevant knowledge is
available
• Freedom to apply knowledge

Organizational memory -- storage and preservation of intellectual


capital -- includes employee knowledge and embedded knowledge
Retaining intellectual capital
Organizational Memory • Keeping good employees
Slide 18
• Transferring knowledge from one person to the next
• Transferring human capital to structural capital
Organizations also need to “unlearn”
• Cast off routines and patterns of behaviour that are no
longer appropriate

TRANSPARENCY MASTERS
Transparency 1.1: What are Organizations?
Transparency 1.2: Why Study Organizational Behaviour?
Transparency 1.3: Trends: Globalization
Transparency 1.4: Trends: Information Technology
Transparency 1.5 Trends: Workplace Diversity
Transparency 1.6: Trends: Employment Relationship
Transparency 1.7: Employability vs Job Security
Transparency 1.8: Trends: Workplace Values & Ethics
Transparency 1.9: Corporate Social Responsibility
Transparency 1.10: Organizational. Behaviour Anchors
Transparency 1.11: Open Systems Anchor of OB
Transparency 1.12: Knowledge Management Defined
Transparency 1.13: Intellectual Capital
Transparency 1.14: Knowledge Management Processes
Transparency 1.15: Organizational Memory Defined
Chapter 1 Introduction to the Field of Organizational Behaviour

SOLUTIONS TO DISCUSSION QUESTIONS


1. “Organizational behaviour seems to get more 3. “Organizational theories should follow the
respect from people who have been in the contingency approach.” Comment on the accuracy
workplace a while than from students who are just of this statement.
beginning their careers.” Why would the
OB theories must be simple, yet accurate. While
knowledge of OB be important to those of us who
simplicity calls for universal theories, accuracy
specialize in a field such as accounting, marketing,
usually requires the contingency approach because
engineering, etc.?
most human behaviour is too complex to
This chapter begins by saying that this book is understand sufficiently through universal (i.e., one
about people working in organizations. Many best way) theories. Contingency theories are more
individuals will specialize in a distinct field of refined because they recognize that environmental
study and be primarily focused on acquiring and personal characteristics moderate most cause-
technical knowledge and skills in this chosen field. effect relationships. In other words, while it would
You may think of this technical knowledge/skills be preferable to use universal theories for the sake
as providing “what” you need to know and be able of simplicity, we often must rely on contingency
to do to be successful in your chosen field. OB theories to sufficiently understand and predict
knowledge benefits us by addressing the people organizational behaviour.
issues needed to apply technical knowledge and
4. Employees in the City of Calgary’s water
skills. Knowledge of OB provides valuable
distribution unit were put into teams and
knowledge of “how” to address these people issues
encouraged to find ways to improve efficiency. The
when applying accounting, marketing, engineering
teams boldly crossed departmental boundaries and
and other ideas in organizational settings.
areas of management discretion in search of
Ultimately, an individual’s career success may be
problems. Employees working in other parts of the
largely determined by the ability to understand and
City of Calgary began to complain about these
apply concepts in motivation, communication,
intrusions. Moreover, when some team ideas were
team dynamics and other OB topics.
implemented, the city managers discovered that a
2. Look through the list of chapters in this textbook dollar saved in the water distribution unit may
and discuss how globalization could influence have cost the organization two dollars elsewhere.
each organizational behaviour topic. Use the open systems anchor to explain
what happened here
This is an open-ended question which could be
used as an exercise activity with subsequent class [NOTE: This discussion question is based on a
discussion. The main objective is to help students real incident in Calgary. For details, see: B.
understand how globalization has profound Sheehy, “A Near-Run Thing: An Inside Look at a
implications for behaviour in organizations. Public-Sector Productivity Program,” National
Productivity Review, Spring 1985, pp. 139-145.]
Here are some of the topics linked to globalization.
Students will certainly identify others: This incident illustrates that organizations are
open systems with many interdependent parts that
• Teams
function as a whole to achieve a set of goals. This
• Employee motivation
city has many subunits with close links to each
• Perception
other. When the water distribution unit employees
• Values
tried to improve efficiency, the interdependence of
• Communication
these subsystems became apparent. Some of the
• Stress
actions that improved productivity in one area sent
• Communicating in organizational settings
ripples through other parts of the organization. In
• Interpersonal conflict
other words, other departments and subunits had
• Leadership
to adapt to changes implemented in the TDS area.
• Organizational change
Indeed, savings in one area sometimes resulted in
increased costs in another area.

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Part 1 Introduction

5. After hearing a seminar on knowledge suppliers, and other external sources that provide
management, an oil company executive argues that added value.
this perspective ignores the fact that that oil
Retaining intellectual capital refers to the
companies could not rely on knowledge alone to
discussion in the textbook about retaining
stay in business. They also need physical capital
organizational memory. This includes keeping
(such as pumps and drill bits) and land (where the
good employees and systematically transferring
oil is located). In fact, these two may be more
their human capital into structural capital when
important than what employees carry around in
they must leave. It also includes documentation --
their heads. Discuss the merits of the oil
bringing out hidden knowledge, organizing it, and
executive’s comments.
putting it in a form that can be available to others.
Although less common, many executives still see It also includes embedding knowledge in the
value in land and capital. They give lip service to organization’s systems and structures.
the idea that “People are our most value assets”
7. What effect, if any, does the increasing diversity of
but still don’t understand that land and capital
the workforce have on managing and working in
have little value without people. For instance, this
organizations?
oil company would not have found land with oil
deposit’s unless it had the knowledge to find that Most organizations in Canada have an
oil. It could not operate the equipment to extract increasingly diverse multicultural workforce.
and refine the oil unless it had enough knowledge. Benefits of this increasing demographic diversity
include increased organizational effectiveness due
The executive’s comment that companies could not
to being able to bring together diverse points of
remain in business with only knowledge. On the
view. A diverse workforce may also be able to
contrary, some of the wealthiest organizations
provide better customer service to a diverse
(including many software companies and
customer base. In addition, diversity may become
consulting firms) have few physical assets. Banks
the organization’s competitive advantage by
are selling off their corporate headquarters because
improving decision-making and team performance
their competitive advantage -- their source of
on complex tasks.
wealth -- is found in knowledge. Oil companies
are also outsourcing several aspects of physical Potential challenges resulting from a diverse
assets. Their ships are often owned by others. The workforce include increases in value-based conflict
drilling equipment is leased or owned by among employees and cross-cultural
companies that specialize in drilling. The major communication issues. In addition, managers will
oil companies today are mainly in the knowledge need to continuously test to ensure that OB
business -- scouting for oil or marketing what practices related to work teams, employee
others have found and extracted. involvement, performance-based rewards and
other applications are effective.
This question also suggests a subtle
misunderstanding by the executive about
knowledge management. Although much
corporate knowledge resides in the brains of its
employees (called human capital), it also resides in
the organization’s systems and structures (known
as structural capital).
6. Fully describe intellectual capital, and explain how
an organization can retain this capital.
Intellectual capital is the sum of an organization's
human capital, organizational capital, and
relationship capital. Human capital refers to the
knowledge that employees possess and generate.
Structural capital is the knowledge captured and
retained in an organization's systems and
structures. Relationship capital is the value
derived from satisfied customers, reliable
Chapter 1 Introduction to the Field of Organizational Behaviour

8. Find two recent news items and explain how this


information relates to corporate social
responsibility.
Increasingly, Canadians believe that business
executives have a responsibility to consider how
their decisions will impact their employees,
communities and the country. Corporate social
responsibility refers to an organization’s moral
obligation toward all of its stakeholders.
Encourage students to look for news items that
describe examples of an organization
demonstrating/not demonstrating high levels of
moral obligation. Be prepared to facilitate an
open-ended discussion. The following questions
may be helpful to guide this discussion:
1. What event or organizational decision was
identified in the news item?
2. What stakeholder(s) is/are impacted by the
event or decision described?
3. What effect did the event or decision have on
each of these stakeholders?
What long-term consequence (positive or negative)
may the organization experience as a result of this
event/decision?

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Part 1 Introduction

PHOTO CAPTION CRITICAL THINKING


QUESTIONS

Syncrude Canada
Q: In your opinion, what organizational behaviour Vancouver City Savings Credit
concepts described in this book would have the greatest Union
influence on the success of Syncrude and other Q: Why do organizations such as VanCity apply the
mammoth projects? triple bottom line, whereas most companies in Canada
A: This is a question for classroom debate. Some do not?
students might say that this photo caption emphasizes A: Students may need to speculate somewhat on the
organizational structure. Others might suggest that answer to this question. The most likely answer is that
communication plays a major role in the success of many corporate leaders are so focused on short-term
major projects. Teams will likely be mentioned as shareholder value that they fail to see that satisfying
another OB concept. the needs of other stakeholders is often in the best
long-term interest of shareholders. Moreover, these
Banana Magazine leaders are rewarded for their fairly short-term
Q: How do magazines such as Banana encourage financial performance, not the firm’s long-term
multiculturalism in Canada? survival and success. A third factor may be the inherent
ambiguity regarding the benefits of satisfying the needs
A: To answer this question, it would be great if the of stakeholders other than sahareholders.
instructor had a copy of this (or a similar) magazine to
illustrate the material within the magazine. However,
generally, these magazines celebrate cultural
Clarica Life Insurance Company
differences and recognize that people with different Q: Along with independent sales agents, what other
backgrounds can adapt and live successfully within this professional groups would benefit from an intranet-
diversity. based community of practice

A: Basically, any knowledge-oriented group would


benefit from a community of practice because they
have the opportunity for knowledge sharing.
Commonly mentioned examples are engineers working
in different regions for an organization, academics in
specific fields of study, and medical specialists.
ACTIVITY 1.1: CASE ANALYSIS
THE GREAT IDEA THAT WASN’T
These case notes were prepared by Fiona McQuarrie, University College of the Fraser Valley

Case Synopsis
After the birth of her daughter, Irina, a mortgage officer, decided to telecommute to her job while working at home. The
arrangement is not working as well as she had hoped, because of her isolation from the office and because of problems
with establishing a working atmosphere at home. Her employer has told her that if her work doesn’t improve within the
next month, she will have to return to regular working hours at the office.
Although the workplace and the characters in the case are fictional, the problems encountered by Irina and her
employer are all taken from studies of real-life telecommuting arrangements. (See, for example, Andrew DuBrin,
“Comparison of the Job Satisfaction and Productivity of Telecommuters versus In-House Employees”, Psychological
Reports, June 1991, pp. 1223-1234; Fiona A. E. McQuarrie, “Telecommuting: Who Really Benefits?”, Business
Horizons, November-December 1994, pp. 79-83; Margrethe H. Olson and Sophia B. Primps, “Working at Home with
Computers: Work and Non-Work Issues”, Journal of Social Issues, Fall 1984, pp. 97-112; Barbara J. Risman and
Donald Tomaskovic-Dewey, “The Social Construction of Technology: Microcomputers and the Organization of Work”,
Business Horizons, May-June 1989, pp. 71-75.)

1. What are the major problems in this This question could generate some interesting
telecommuting arrangement? debates about the worker’s and the employer’s
responsibilities in ensuring satisfactory working
There are several major problems that can be
conditions. Irina proposed the telecommuting
identified in this case. First, Irina is having trouble
arrangement, so it could be said that she should
working at home where there is no suitable
have realized the problem of trying to work and
physical space for her to work, and while she is
care for a baby, and the difficulties that her
attempting to simultaneously work and care for a
physical and social isolation from the office could
newborn baby. Clients have also complained to the
cause. There are also some problems in projecting
employer about distractions like a crying baby
a “professional image” when working from home
while dealing with Irina on the phone. This is an
(e.g. Irina’s daughter crying in the background
important point, given the bank’s promise of better
while Irina was on the phone), which Irina could
customer service as its competitive advantage in a
have anticipated.
busy market. Second, while the employer is being
supportive in supplying a computer and couriering On the other hand, the employer probably should
work to and from Irina’s home, the employer not expect greater productivity just because an
appears to have unrealistic expectations of what employee works at home. The employer might also
Irina’s productivity should be. Third, Irina is need to provide additional support to Irina beyond
missing out on potential new clients by not a computer and a regular courier service, rather
physically being in the office when new customers than attributing problems only to Irina’s perceived
drop in. Fourth, while Irina is still visiting the inability to manage her work arrangement. The
office once a week, she is missing regular contact case mentions that a previous employee’s
with her co-workers and thus is “out of the loop” telecommuting arrangement was a failure, which
for the informal transmission of information in the suggests that the employer does not have a good
workplace. Her co-workers also appear to be idea of how to manage telecommuting
resentful of her new work arrangement. successfully.
2. Is it Irina’s or the bank’s responsibility to solve 3. What solutions can you suggest to the problems
these problems? that you have identified?
Depending on how the problem has been defined, explore ways to support such arrangements if it is
there are numerous solutions that could be applied decided that telecommuting is a viable option. It
in this case. appears that the employer is allowing
telecommuting on a case-by-case basis, and there
First, Irina and the company obviously need to re-
might be benefits to formalizing telecommuting as
negotiate the terms of the telecommuting
an option for more employees if the company
arrangement. There needs to be clearer
decides this is appropriate. Having telecommuting
expectations (on both sides) of Irina’s productivity.
available to other employees might reduce the
The issue of Irina’s time in the office also should
resentment that Irina’s co-workers feel (they may
be resolved, since once a week does not seem to be
be angry because they feel she is receiving special
sufficient for her to stay involved and to acquire
treatment), and could also be a selling point in
new clients. If Irina is concerned about her ability
recruiting new employees.
to spend time away from her child, the employer
could subsidize day care for her during the time If the employer decides to formalize
she is in the office. The employer could also telecommuting as an option, there are cost savings
consider offering some day care arrangements at that could be generated (e.g. bulk purchase of
the office, which would likely be a benefit to other computers, office supplies, and office furniture).
employees with child care responsibilities. Irina Some employers have also developed “semi-
and the company could also explore ways to refer telecommuting” arrangements if many employees
“walk-in” clients to her when she is not physically live considerable distances from a central
in the office. workplace. Rather than setting up working
arrangements in each individual employee’s home,
Second, there could better working conditions for
the employer establishes a “satellite office”: an
Irina at home. Because of the numbers of workers
office space equipped with computers, files,
working part- or full-time at home, many office
photocopiers, and other office furnishings, in a
furniture companies now make cabinets containing
location convenient to the employees. The
computer and filing storage, which can be closed
“satellite office” is not a formal place of business
so that the “work equipment” is not visible when
open to the public, but instead is a non-home-
not in use. This would partially solve the problem
based telecommuting site. Employees who wish to
of Irina being unable to avoid looking at work
telecommute travel to the “satellite office” rather
when she is not working. The cost of purchasing
than to the central workplace, and telecommute
of such a piece of furniture could be covered by
from there rather than from their homes. This
either Irina or the employer, or they could share
arrangement avoids most of the problems
the cost.
associated with working from home, while still
Third, Irina could consider arranging for part- or allowing the employees to avoid extensive travel
full-time child care while she is working at home. and other work-related costs. Having
While this would somewhat reduce the savings telecommuting employees working from one place
generated by telecommuting, it would undoubtedly also allows the employer a greater degree of
improve her ability to work without distraction control over work, instead of managing multiple
and also to present a professional image to her individual telecommuting arrangements.
clients. It would also possibly permit her to work
Finally, Irina and the employer could also question
different hours, depending on the scheduling of
whether telecommuting is appropriate for her
the child care, and thus make it easier for her to be
situation. Telecommuting does not work for every
available outside “regular” office hours, as she had
employee and for every job. Since Irina’s job is, to
suggested to her employer. The employer could
some extent, dependent on regular interaction with
subsidize or cover the cost of childcare to assist
her co-workers and developing a client base from
Irina in implementing this arrangement, since
new customers, it may be that telecommuting is
increased productivity and professionalism would
inappropriate for her job. She may benefit herself
also benefit the employer.
and the employer by returning to an office-based
Fourth, the employer may want to examine how work arrangement.
committed it is to the idea of telecommuting, and
ACTIVITY 1.2: TEAM EXERCISE
HUMAN CHECKERS

Purpose same task and will have the same amount of time to
This exercise is designed to help students understand plan and practice the task. At the end of this planning
the importance and application of organizational and practice, each team will be timed while completing
behaviour concepts. the task in class. The team that completes the task in
the least time wins.
Materials Step 3: Other than chairs, no special materials are
None, but the instructor has more information about required or allowed for this exercise. Although the
the team’s task. [Note: The chairs are optional. This task is not described here, students should learn the
exercise sometimes works better without chairs. following rules for planning and implementing the
Instead, the instructor might use two lines of tape on task:
the floor to keep student teams in a straight line.]
Rule #1: You cannot use any written form of
communication or any props other than chairs to
Task Description (read to students) assist in the planning or implementation of this
Each team will develop and execute a strategy in which
task.
the three team members on either side of an open space
Rule #2: You may speak to other students in your team
will move to the other side in the same final order (see
at any time during the planning and
exhibit on this page). Team members 1, 2, and 3 begin
implementation of this task.
on the left side and must move to the right side in the
Rule #3: When performing the task, you must move
same order. Team members 4, 5, and 6 will begin on
only in the direction of your assigned destination.
the right side of the open chair or space and must move
In other words, you can only move forward, not
to the left side in the same order (see Exhibit below).
backwards.
Rule #4: When performing the task, you can move
Exhibit forward to the next space, but only if it is vacant
(see Exhibit 1 in textbook).
Before
Rule #5: When performing the task, you can move
1 2 3 4 5 6 forward two spaces, if that space is vacant. In
other words, you can move around a student who
is one space in front of you to the next space if
After that space is vacant (see Exhibit 2 in textbook).

4 5 6 1 2 3 Step 4: When all teams have completed their task, the


class will discuss the implications of this exercise for
organizational behaviour.

Comments for Instructors


Instructions (provided in textbook)
This exercise is also called “Traffic Jam”. Halfway
Step 1: Form teams with six students each. (NOTE: through the planning stage, it may be useful to advise
Larger teams may be formed, but all teams must be the students that the task can be completed in less than 20
same size and have the same number of people on each seconds. This makes some teams rethink their strategy.
side.) If possible, each team should have a private The exercise offers plenty of fun and is an excellent ice
location where team members can plan and practice breaker for the beginning of the course.
the required task without being observed or heard by
other teams. However, be prepared to use up an entire 45 minute
class for this exercise with some time for debriefing. It
Step 2: All teams will receive special instructions in usually takes teams up to 30 minutes to figure out the
class about the team’s assigned task. All teams have the solution and to improve their efficiency in the task.
Then, time is required for each team to demonstrate individual behaviour. Conflict mat become an
and compete. issue if some team members don’t work as
effectively as others.
Discussion Questions 2. What personal theories of people and work teams
1. Identify organizational behaviour concepts that the were applied to complete this task.
team applied to complete this task.
This is a subjective question in which students
Human checkers is an exciting exercise that reveal their personal theories. It is useful to
applies many organizational behaviour topics. It identify the types of theories that emerge, that is,
relates to teams because the planning and practice which topics (leadership, individual performance,
stage involves team development and etc.) a mentioned most often.
performance. Leadership may be an issue here
because some people help the team to work toward 3. What organizational behaviour problems occurred
its goals. Creativity and decision making are and what actions were (or should have been) taken
relevant because the team must figure out how to to solve them.
get everyone to the opposite side within the Several OB problems potentially emerge. Team
constraints indicated. Some students might note dynamics are most often mentioned. Conflict
that they are not as good at either figuring out the sometimes occurs. Leadership may be an issue
method or synchronizing as well as other people in where one person dominates the process too much.
the team. This relates to the elements of
ACTIVITY 1.3: TEAM EXERCISE
DEVELOPING KNOWLEDGE FROM MISTAKES

Purpose incident. Think of this knowledge as a road map for


others to follow when they begin their first day of class
The problem that people make from their mistakes or first day at work, go on a first date, etc. This activity
isn’t so much the mistake itself. Rather, it’s that they requires teams of 5 or 6 people, a situation identified
do not take the time to learn from those mistakes. This by the instructor, and personal mistakes in that
exercise is designed to help you understand how to situation.
gain knowledge from past mistakes in a specific
situation. Comments for Instructors
Instructions The first day of class is a suitable and usually
entertaining topic because all students have obviously
Step 1: The class will be divided into small teams (four experienced this event and many probably have
to six people). The instructor will identify a situation hilarious examples of how events went wrong. For
that students would have experienced and, therefore, at example, a student might describe how he/she sat in
which they probably have made mistakes. This could class and realized half way through the first lecture
be the first day at work, the first day of a class, or a that it was the wrong room! Another might describe
social event such as a first date. how he/she arrived late because the parking lot was
full. From these stories, students can explore what can
Step 2: After the topic has been identified, each team be learned from them. For example, form the incident
member writes down an incident in which something about being in the wrong room, they might note the
went wrong in that situation. For example, if the topic need to look closely at room numbers, double check
is the first day of classes, someone might note how they last minute room changes, ask others in the class to
were late for class because they forgot to set their alarm confirm that the course in this room is what he/she
clock. assumes, and so on.
Step 3: Each student describes the mistake to other This exercise can be fun because it reveals some very
team members. As an incident is described, students human activities, as well as the idea that knowledge
should develop a causal map of the incident. They emerges from these memorable (and sometimes
should ask why the problem happened, what were the infamous) events. It teaches students to conduct
consequences of this incident, did it happen again, and effective debriefing sessions -- a powerful way to
so on. The knowledge might not be as obvious as you extract knowledge from another person’s experiences.
think. For example, in the incident of being late, the
learning might not be that we should ensure the alarm Notice that this exercise also reshapes our thinking
clock is set. It may be a matter of changing routines about mistakes. Rather than a source of
(going to bed earlier), rethinking our motivation to embarrassment, mistakes are learning events. This
enroll in a program, and so on. point is consistent with the experiential learning
approach that is described in Chapter 2.
Step 4: As other incidents are analyzed, the team
should begin to document specific knowledge about the
ACTIVITY 1.4: SELF-ASSESSMENT
IT ALL MAKES SENSE?
Purpose in Chapter 10. There are several reasons why
people continue to support a bad decision. These
This exercise is designed to help students understand include: (a) self-justification -- people want to
how organizational behaviour knowledge can help you present themselves in a positive light; (b)
to understand life in organizations. gambler’s fallacy -- decision makers under-
estimate the risk and over estimate their
Instructions probability of success; (c) perceptual blinders --
decision makers do not see the problems soon
Read each of the statements below and circle whether enough; and (d) closing costs -- decision makers
each statement is true or false, in your opinion. The will persist because the costs of ending the project
class will consider the answers to each question and are high or unknown.
discuss the implications for studying organizational
behaviour. After reviewing these statements, the 3. Organizations are more effective when they
instructor will provide information about the most prevent conflict among employees.
appropriate answer. (Note: This activity may be done FALSE. Actually, the correct answer is in a state
as a self-assessment or as a team activity.) of flux. The dominant OB research indicates that
task-oriented is often beneficial (such as in
Comments for Instructors decision making) whereas socioemotional conflict
has negative consequences. But some emerging
This exercise addresses the point that common sense research concludes that even task-oriented conflict
isn’t always correct. Of course, some students will be can be a problem. We also discuss both the benefits
counter-intuitive in anticipation that these are “trick” of and problems with conflict in Chapter 13.
questions. We have included some true statements to
complicate the exercise. By reviewing each statement, 4. It is better to negotiate alone than as a team.
you can help students to see that organizational FALSE. As described in the latter part of Chapter
behaviour systematically studies these issues and helps 13, team listening is an important virtue in
us to correct or clarify popular misperceptions. negotiations. The more people listening, the more
your side will hear valuable information and
Here are the eleven statements with their correct
understand the subtle nonverbal cues
answers and references to their discussion in the
communicated by the other party. This information
textbook.
makes it easier to identify low-cost concessions or
1. A happy worker is a productive worker.
proposals that will satisfy the other side.
TRUE. To be more accurate, the answer is “true,
5. Companies are most effective when they have a
to some extent”. This is one of those “truths” that
strong corporate culture.
students will probably answer correctly and many
OB instructors will answer incorrectly because FALSE. As with so many organizational
they rely on old organizational behaviour research. behaviour concepts, the more precise answer is “it
The latest research indicates that job satisafaction depends.” In Chapter 16, students will read that
has a moderately strong association with job there is a weak relationship between corporate
performance (a correlation of around .30). For culture strength and organizational performance.
details, see Chapter 4 on workplace emotions and Three reasons are offered. First, a strong culture
attitudes. can be a problem when the values are inconsistent
with the organization’s environment. Second, a
2. Decision makers tend to continue supporting a
very strong culture can blind employees from
course of action even though information suggests
seeing other perspectives. Third, a very strong
that the decision is ineffective.
culture suppresses dissenting values that may be
TRUE. This statement represents the escalation important in the future as the environment
of commitment phenomenon, which is described changes.
6. Employees perform better without stress. FALSE. This statement represents one of the most
widely held views in organizational behaviour,
FALSE. As we learn in Chapter 7, some level of
namely that Japanese people have high
stress is essential for life. We need a certain level
collectivism and low individualism. Yet, several
of stress to energize us. The problem is that we
studies (including a recent major meta-analysis)
sometimes (or often) experience stress beyond this
now conclude that Japanese people tend to have
beneficial level.
fairly low collectivism. These recent findings are
7. Effective organizational change always begins by reported in Chapter 2.
pinpointing the source of its current problems.
10. Top-level executives tend to exhibit a Type A
FALSE. This statement refers to the dominant behaviour pattern (i.e., hard-driving, impatient,
model of problem solving and organizational competitive, short-tempered, strong sense of time
change, namely, to identify the problem before urgency, rapid talkers).
looking for solutions. In Chapter 17, we introduce
FALSE. Actually, top-level executives tend to
an emerging perspective of organizational change
exhibit the Type B behaviour pattern. In other
called appreciative inquiry. According to this
words, they tend to work steadily, take a more
model, dwelling on problems can bog down the
relaxed approach to life, and be even-tempered. In
change process and degenerate into political.
fact, these features may provide superior human
Instead, change agents need to focus the group on
relations skills which give Type B people more
its potential and positive elements.
promotions. Type A/B patterns are described in
8. Female leaders involve employees in decisions to a Chapter 7.
greater degree than do male leaders.
11. Employees usually feel overreward inequity when
TRUE. There is lot of debate about whether men they are paid more than coworkers performing the
and women lead differently. As we learn at the end same work.
of Chapter 14, men and women are mostly similar
FALSE. When it comes to money, people tend to
in their leadership styles. But there is one
play interesting mind games to avoid feeling
exception: female leaders involve employees in
overreward inequity. Students will read in Chapter
decisions to a greater degree than do male leaders.
5 that overrewarded employees often distort their
Of course, some female leaders are not
perceived inputs or outcomes to reduce inequitable
participative, and some male leaders are very
feelings. For example, they might begin to think
participative. But generally, female leaders are
that their higher pay is justified because they offer
more participative.
more skills or experience than they previously
9. People in Japan value group harmony and duty to thought. They might think: “This large bonus
the group (high collectivism) more than means that the company values my talent more
Canadians or Americans (low collectivism). than I thought!”
ACTIVITY 1.5: SELF-ASSESSMENT
TELEWORK DISPOSITION ASSESSMENT

Purpose This instrument is designed to help students to identify


This exercise is designed to help students to assess the their “telework disposition”, that is, the degree to
extent to which they possess the personal which their needs, values, and competencies are
characteristics most suitable for telework. compatible with teleworking arrangements. This scale
does not cover every personal characteristic related to
effective teleworking, but it measures three of the most
Overview and Instructions important dispositions. Also, please keep in mind that
Teleworking (also known as telecommuting) has
this scale only considers personal characteristics.
become one of the fastest-growing developments in the
Other factors, such as organizational, family,
workplace. With advanced computer and
technological systems support must also be taken into
telecommunications systems, knowledge workers can
account.
now perform their work at home or another location
away from their usual office. But effective teleworking Students are asked to read each of the 14 statements in
requires more than technology. Some people are better this instrument and indicate the extent to which they
than others tat surviving and succeeding in agree or disagree that the statement describes them.
teleworking arrangements.

Feedback for the Telework Disposition Assessment


[NOTE: The following information is also provided in Appendix B and/or the Student CD.] This scale assesses three
personal dispositions that are identified in the literature as characteristics of effective teleworkers: (a) high company
alignment, (b) low social needs at work, and (c) independent initiative.

Company alignment
Company alignment estimates the extent to which you Low social needs at work
follow company procedures and have values congruent People with a high score on this subscale do not rely on
with company values. The greater the alignment, the co-workers to satisfy their social needs. Successful
more likely that you can abide by company practices teleworkers tend to score higher on this subscale 9i.e.
while working alone and with direct supervision. have lower social needs at work) because teleworking
While some deviation from company practices may be offers less opportunity for social interaction with co-
appropriate, teleworkers need to agree with company workers than when working in an office setting each
values and provide work that is consistent with day. Scores on this scale range from 4 to 20. Notice
company expectations most of the time. Scores on this that HIGH scores represent LOW social needs.
scale range from 4 to 20.
Score Interpretation
Score Interpretation 15 to 20 Low social needs
15 to 20 High company alignment 9 to 14 Moderate social needs
9 to 14 Moderate company alignment 4 to 8 High social needs
4 to 8 Low company alignment
Independent initiative
One of the most important characteristics of successful Total Telework Disposition
teleworkers is that they are able to set their own work This overall score combines the results for company
goals and maintain a productive work schedule without alignment, social needs at work, and independent
direct supervision. People who score higher on this initiative. A higher score indicates that students will
subscale tend to have a higher degree of independent probably be more satisfied and productive in a
initiative. Scores on this scale range from 6 to 30. teleworking arrangement than someone with a lower
score on this scale. Specifically, people with high
Score Interpretation
scores have higher alignment with company values and
24 to 30 High independent initiative practices, lower social needs at work, and higher
15 to 23 Moderate independent initiative independent initiative. Scores on this scale range from
14 to 70.
6 to 14 Low independent initiative
Score Interpretation
54 to 70 High telework disposition
34 to 53 Moderate telework disposition
14 to 33 Low telework disposition
SUPPLEMENTAL CASE
AN UNTIMELY INCIDENT AT ANCOL CORP.
STUDENT HANDOUT
Paul Simard was delighted when Ancol Ltd. offered But the problems did not end there. Without time
him the job of manager at its Jonquiere, Quebec plant. clocks, the payroll department could not deduct pay for
Simard was happy enough managing a small metal the amount of time that employees were late. Instead,
stamping plant with another company, but the a letter of reprimand was placed in the employee’s
headhunter’s invitation to apply to the plant manager personnel file. However, this required yet more time
job at one of Canada’s leading metal fabrication and additional skills from the supervisors. Employees
companies was irresistible. Although the Jonquiere did not want these letters to become a permanent
plant was the smallest of Ancol’s 15 operations across record, so they filed grievances with their labour union.
Canada, the plant manager position was a valuable The number of grievances doubled over six months,
first step in a promising career. which required even more time for both union officials
One of Simard’s first observations at Ancol’s and supervisors to handle these disputes.
Jonquiere plant was that relations between employees Nine months after removing the time clocks, Paul
and management were strained. Taking a page from a Simard met with union officials, who agreed that it
recent executive seminar that he attended on building would be better to put the time clocks back in.
trust in the workplace, Simard ordered the removal of Employee-management relations had deteriorated
all time clocks from the plant. Instead, the plant would below the level when Simard had started. Supervisors
assume that employees had put in their full shift. This were burnt out from overwork. Productivity had
symbolic gesture, he believed, would establish a new dropped due to poorer attendance records and
level of credibility and strengthen relations between increased administrative workloads.
management and employees at the site. A couple of months after the time clocks were put
Initially, the 250 production employees at the back in place, Simard attended an operations meeting
Jonquiere plant appreciated their new freedom. They at Ancol’s headquarters in Toronto. During lunch,
felt respected and saw this gesture as a sign of positive Simard described the time clock incident to Liam
change from the new plant manager. Two months Jackson, Ancol’s plant manager in Northern British
later, however, problems started to appear. A few Columbia. Jackson looked surprised, then chuckled.
people began showing up late, leaving early, or take Jackson explained that the previous BC plant manager
extended lunch breaks. Although this represented only had done something like that with similar
about five percent of the employees, others found the consequences six or seven years ago. The previous
situation unfair. Moreover, the increased absenteeism manager had left some time ago, but Jackson heard
levels were beginning to have a noticeable effect on about the BC timeclock from a supervisor during the
plant productivity. The problem had to be managed. manager’s retirement party two months ago.
Simard asked supervisors to observe and record “I guess it’s not quite like lightning striking the
when the employees came or went and to discuss same place twice,” said Simard to Jackson. “But it sure
attendance problems with those abusing their feels like it.”
privileges. But the supervisors had no previous
experience with keeping attendance and many lacked
the necessary interpersonal skills to discuss the matter Discussion Questions
with subordinates. Employees resented the 1. What symptom(s) exist in this case to suggest that
reprimands, so relations with supervisors deteriorated. something has gone wrong?
The additional responsibility of keeping track of 2. What are the root causes that have led to these
attendance also made it difficult for supervisors to symptoms?
complete their other responsibilities. After just a few 3. What actions should Ancol or Paul simard take to
months, Ancol found it necessary to add another correct these problems?
supervisor position and reduce the number of
employees assigned to each supervisor.
© Copyright 1998 Steven L. McShane. This case is
based on actual events, but names and some facts have
been changed to provide a fuller case discussion.
SUPPLEMENTAL CASE ANALYSIS
AN UNTIMELY INCIDENT AT ANCOL CORP.

Case Synopsis within the organization. A third type of drawing


illustrates the cause-effect relationships in a time
This case describes the activities of Paul Simard after sequence. This typically starts with the poor
he became when he became manager at Ancol Corp.’s relations, then removing the time clock, then
plant in Jonquiere, Quebec. To build trust between initially increasing morale but also increasing
management and employees, he removed the time absenteeism, and so on. This temporal image
clocks that kept track of employee work hours. should reveal the complexity of events in the case.
Although employees appreciated this freedom to work For example, poor relations was not the only
without a time clock, some abused this privilege by cause of the removed time clocks. Paul Simard’s
showing up late and leaving early. This affected plant entry to the organization and his knowledge from
productivity. Supervisors spent more time counseling the seminar also contribute to this action.
those who had attendance problems and filling out (Instructors might notice how this is a classic
letters of reprimand. The letters, along with example of garbage can decision making -- a
supervisors’ poor interpersonal skills, worsened problem, solution, decision maker, and situation
relations. Another supervisor was added to cope with collide to form a decision.]
the additional work. After nine months, Simard agreed
This case illustrates the problems facing
with union officials to reinstate the time clocks. Later,
organizations from an open systems view. The
at a meeting of other Ancol managers, Simard learned
open systems view states that organizations are
that a similar situation had occurred at another plant a
comprised of interdependent parts. We certainly
few years earlier.
see that here with the removal of time clocks. In
[NOTE: This case is a variation of an incident particular, we see how removing time clocks leads
described in R. Daft, Organizational Theory, 3rd ed. to a string of unexpected consequences. In this
(St. Paul, MN: West, 1989), pp. 16-17.] case, removing the time clocks resulted in more
work for supervisors. It also affected work
Suggested Answers to Case activities in payroll and, eventually, posed a new
set of problems for labor union leaders.
Questions Supervisors now had to use disciplinary
counseling skills which many of them lacked.
1. Use the systems theory model to explain what Although students might suggest that lack of
happened when Ancol removed the time clocks. counseling training is a problem here, notice that
[SUGGESTION: This case works best when each there is no mention that it was a problem before.
discussion group is provided with a marker and It is possible in a unionized environment with
acetate sheet or flip chart and asked to illustrate process-oriented technology, that control systems
the events at Ancol from a systems perspective. are in place which minimize the need for
The results are fascinating. Typically, some supervisors to discipline employees. For example,
groups will diagram the systems model shown in time clocks control employee attendance behaviour
Chapter 1. Their drawing reveals the subsystems or, at least, provide fact-based information. The
in the case, such as employees, supervisors, main point, however, is that one action (removing
control systems (time clock), and management. It time clocks) ripples through to other subsystems in
may also show inputs (such as Paul Simard’s the organization, as predicted by the open systems
entry), outputs (lower productivity), and feedback anchor.
from the environment (union grievances). 2. What changes should occur to minimize the
Other student groups might try to diagram the likelihood of these problems in the future?
relationships that affect each other, such as a One answer to this question is to help people at
series of interrelated lines among the subsystems Ancol recognize that organizations are open
systems with interdependent parts. In other might have taken steps to correct anticipated
words, they need to be sensitive to the fact that problems. Students should discuss ways that
changes in one part of the work unit affects other organizations such as Ancol can improve
parts of the work unit, as we saw at this Ancol knowledge sharing.
plant.
For example, the organization-wide meeting that
The second change is to apply knowledge Simard attended seems to help share knowledge
management practices so that what was previously among plant managers, albeit somewhat too late in
learned about removing time clocks would be more this case. Alternatively, perhaps the company
quickly and readily known throughout the could leverage the benefits of Intranet technology
organization. The end of the case describes how to help employees and managers share experiences
Simard attended an operations meeting at Ancol’s more fully. Even through an integrated e-mail
headquarters in Cincinnati, where he learned that system, Simard could have asked other managers
Ancol’s plant in Portland, Oregon had a similar if removing time clocks has been tried before, and
experience six or seven years earlier. This with what consequences. Notice that knowledge
illustrates the “silos of knowledge” problem that sharing requires a culture of open communication
exists in large organizations. If Simard had and information sharing, not just the technology to
known about the earlier incident, he might have make this possible.
avoided the action of removing time locks, or

SUPPLEMENTAL LECTURE: SINGLE AND


DOUBLE LOOP LEARNING IN KNOWLEDGE
MANAGEMENT
organization’s underlying norms, policies, and
Knowledge management has its beginnings in the procedures.
organizational behaviour writing about organizational Double loop learning involves not only responding
learning. This concept was popularized by Peter to the error through existing procedures, but also
Senge’s 1990 book, The Fifth Discipline, However, experimenting with new organizational systems when
the concept can be traced back more than a dozen years it becomes apparent that the existing systems are
earlier to the work of Chris Argyris and earlier still to ineffective.
scholars who introduced the idea that organizations are Single and double loop learning are useful concepts
open systems. in the organizational learning literature because they
One of the earliest organizational learning point out how employees need to think beyond the
perspectives was advanced by Chris Argyris in the late existing organizational framework to solve problems.
1970s. Argyris suggested that organizational learning This is particularly important when the environment is
involves the detection and correction of error. This changing rapidly and existing organizational systems
error might be an inefficiency in the organizational are no longer appropriate. In a learning organization,
subsystem (such as a misunderstanding between employees quickly realize that the existing system does
departments) or in the organization’s relationship with not adequately resolve a particular problem and that a
the external environment (such as failing to secure new set of norms and policies must be introduced to
sufficient resources for production). help the organization realign itself with the changing
Argyris calls the error detection and correction environment.
process “single-loop learning” when the error can be
corrected through existing policies, procedures, and Sources: C. Argyris and D. A. Schon, Organizational
norms. In contrast, “double-loop learning” occurs Learning (Reading, MA: Addison-Wesley, 1978); M.
when the error leads to a modification of the Dodgson, “Organizational Learning: A Review of
Some Literature, Organization Studies, 14 (1993), pp.
375-94; P. M. Senge, The Fifth Discipline (New York:
Doubleday Currency, 1990).
SUPPLEMENTAL LECTURE: ISSUES IN
TELECOMMUTING
complete their required tasks. People with disabilities
Telecommuting is becoming commonplace in some can participate in the labor force where their expertise
firms, but many organizations are still having difficulty involves knowledge work. This includes employees
adjusting to this new employment relationship. As we who are injured, yet want to return to work while
described in Chapter 1, telecommuting (also known as convalescing. Women can return to work sooner, if
“teleworking” involves working from home, usually they wish, without leaving home. Men also have more
with a computer connection to the office. opportunity to fulfill household responsibilities without
giving up paid employment.
Who Telecommutes?
Telecommuting is more common in some jobs than in Reducing Corporate Costs. Telecommuting
others. Certainly, few auto assembly employees potentially saves companies money because they
telecommute because the organization requires their require less space to physically accommodate
physical labor on-site and the tolls of their trade can’t employees. Many firms (including some of Cisco
fit in a suitcase or backpack. Systems’ offices) shift to a nonterritorial office format
The most common jobs for telecommuting are whereby employees take whatever work space is
writing, telemarketing, forms processing, and available when they do commute to the corporate or
transcribing. Telecommuting is also relatively common branch office. (This is discussed in Chapter 8.) There
among trainers, television and movie sound mixers, are some costs the employer of telecommuting (e.g.
illustrators, loan executives, architects, attorneys, providing computer equipment and network access),
desktop publishers, marketing and public relations but these are offset by the physical space savings.
professionals, and project managers. Increasing Productivity. Research consistently has
found that the productivity of those who telecommute
Why Telecommute? is higher than that of workers in the standard office
The literature has identified several reasons why environment. Moreover, telecommuters have lower
telecommuting has become more popular: absenteeism. Also notice from Chapter 1 that
Minimizing Traffic Congestion. Silicon Valley’s employees tend to be available more often and at
famous traffic jams have motivated many employees unusual hours when they telecommute.
and companies to try out telecommuting as an
alternative.
Telecommuting Issues
Addressing Environmental Concerns. California and In spite of its benefits, organizations and would-be
other jurisdictions have established challenging goals telecommuters must think carefully about the following
to reduce air pollution. Individuals are also more issues that arise with this employment relationship:
conscious about how their actions affect the Clarifying Expectations. Along with performance
environment. By working from home or a satellite expectations, employees and their bosses must develop
office rather than traveling a long distance to work, a common set of expectations regarding their
people are helping to improve air quality. availability. A supervisor might expect that the
Attracting Talent. In the opening story to this chapter, employee is at work during the same hours as
we learned that Cisco Systems is willing to let some colleagues at work, whereas the telecommuter might
job applicants remain at their previous residence -- assume that it’s acceptable to take a couple of hours off
even when on the other side of the country. This to do shopping, then work in the evening. In other
flexibility motivates talented people to join Cisco and words, telecommuters need to know their degree of
other companies that practice telecommuting. work time flexibility.
Telecommuting is a desirable working condition to Monitoring Work. Companies have difficulty moving
some (many?) people, so it becomes a way of attracting away from “face time” as an indicator of work
top talent. performance. They need to find new and better ways to
Accommodating Diversity. Telecommuting allows monitor employee performance. Typically,
those with restricted access to the workplace to telecommuting shift work monitoring from time-based
indicators (hours at work) to an output-based indicators Sources: E. J. Hill, B. C. Miller, S. P. Weiner, J.
(number of tasks completed). Colihan, “Influences of the Virtual Office on Aspects of
Work and Work/Life Balance,” Personnel Psychology,
Minimizing Isolation. Although employees enjoy the
51 (Autumn 1998), 667-683; M. M. Fitzer, “Managing
freedom of telecommuting, many eventually realize
from Afar: Performance and Rewards in a
that they “lose touch” with the workplace. Work fulfils
Telecommuting Environment,” Compensation and
a social need, not just the need for accomplishment and
Benefits Review, 29 (January-February 1997), pp. 65-
financial security. Moreover, face time is a political
73; M. Hequet, “How Telecommuting Transforms
tactic that potentially influences the employees career
Work,” Training 31 (November1994), pp. 57-61.
opportunities and choice of assignments. Thus, many
telecommuting arrangements include the requirement
that employees attend the regular workplace a couple
of days each week.

SUPPLEMENTAL LECTURE: KNOWLEDGE


MAPPING
One of the most common laments in larger a particular project or work activity. It creates a
organizations is “I wish we knew what we know.” To collective view of the knowledge and skills required to
rectify this problem, a few organizations engage in successfully perform each step in the work process.
knowledge mapping -- identifying what knowledge the This framework is a valuable resource for knowledge
organization holds about a key product or service, and sharing an utilization because it enables others to
creating a directory so that this knowledge may be quickly identify and retrieve knowledge
found quickly. For example, Unilever recently mapped .
everything it knew around the world about tomatoes:
about sources of pulp for tomato sauce, about the pulp Sources: N. Venkatraman and J. C. Henderson, “Real
itself, the fruit and the seeds. The result was a Strategies for Virtual Organizing,” Sloan Management
knowledge map that helps Unilever employees quickly Review, 40 (Fall 1998), pp. 33+; M. Martiny,
find corporate knowledge in this area. “Knowledge Management at HP Consulting,”
Hewlett-Packard has been a pioneer in knowledge Organizational Dynamics, 27 (Autumn 1998), pp. 71+;
mapping. The high technology company had to create R. M. Fulmer, P. Gibbs, and J. B. Keys, “The Second
road maps where coworkers can quickly identify what Generation Learning Organizations: New Tools For
knowledge is needed and where it is located. Sustaining Competitive Advantage,” Organizational
“Knowledge Mapping is a process that identifies Dynamics, 27 (Autumn 1998), pp. 6+; C. O’Dell and
knowledge, skills, collateral and tools needed to sell or C. J. Grayson, “If Only We Knew What We Know:
deliver a solution,” says Marilyn Martiny, Knowledge Identification And Transfer Of Internal Best Practices,”
Services Manager at Hewlett-Packard’s consulting California Management Review, 40 (Spring 1998), pp.
division. “The map is used as a guide to what 154-174; T. Jackson, “Harnessing The Power,”
knowledge is important and where it can be found.” Financial Post, June 18, 1998, p. 33. For discussion of
knowledge mapping, see T. Davenport and L. Prusak,
A typical knowledge mapping process brings together Working Knowledge: How Organizations Manage
experts within the organization, who identify what What They Know (Boston: Harvard Business School
knowledge is needed, what gaps exist in current Press, 1998);
knowledge capabilities, and what skills are required for
. VIDEO SUGGESTIONS
Along with the video case(s) for this section of the tedxtbook, the following videos and films generally relate to one or
more topics in this chapter. These programs may be available at your college/university or rented from the distributor.
Please contact your film librarian to determine the availability of these programs at your institution. This list was
compiled from library holdings of several universities. Due to the variety of video material, this is not a comprehensive
list. Nor can we say that all of the programs below are suitable for your class.

NOTE: Instructors should look through the video Handy, an international writer on organizational
suggestions section in other chapters to find videos behaviour, discusses the future of organizations, the
relating to the emerging themes discussed in this changing nature of work and management and the
opening chapter of the textbook. need for adaptation. ISBN 0563208309

Creating the Learning Organization. (1997, 76 min., The Change Masters: Understanding The Theory.
VHS) These three video programs (created by CASE (1987, 22 mins, VHS) Dr. Rosabeth Moss Kanter
Television for BBC) describe the organizational- identifies “change masters” as individuals and
learning techniques used by successful companies. companies who anticipate change and respond with
They discuss how to implement change and develop a new ideas. She describes the seven ingredients that are
learning culture within a business and how to analyze essential to successful change masters and explains
an organization's learning style. The three programs how to create the kind of environment that builds
are entitled: 1. Learning to survive v. 2. The learning innovation and promotes acceptance to change.
experience v. 3. Making it happen.
The Change Masters: Putting The Theory Into
Soaring to Excellence, Learning to Let Employees Action (1987, 42 mins., VHS) This program profiles
Lead. (1994, 30 min., corVision Media). James A. three major companies: Hewlett-Packard, Security
Belasco & Ralph C. Stayer share the belief that the Pacific Bank, and the Stanley works. They have
critical difference in today's companies rests in the refocused their business strategies in order to compete
"intellectual capital" found in the people who make-up more effectively in an ever-changing business
the entire organization. This program is based on a environment. All three illustrate successful
book by the same name, written by Belasco and Stayer. implementation of the “change master” concepts
developed by Dr. Kanter in her book The Change
Handy on the Future of Organizations. (1990, 18 Masters
min., VHS). This BBC production features Charles
NOTES

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