1st Annual

L U X U R Y R E A L E S T A T E

VACATION RENTAL
CON F ERENCE
NOVEMBER 17–19, 2010 | L A S V EGA S, N EVADA , USA

Dear Luxury Real Estate Vacation Rental Member,
We are excited to announce the first annual LRE Vacation Rental conference. This conference is unlike other industry conferences and summits. Our goal is to bring like-minded leaders in the luxury vacation rental industry together in one location. We will share business practices, ideas, and efforts. We want to facilitate a time where you can learn from each other so you can thrive in your respective regions. This conference is going to be intimate. You will meet your peers from around the world. Everyone attending is deeply involved in luxury vacation rentals. We will have a small representation of owners, a group of property managers as well as some agents. We will have some industry suppliers attending as well. However, we will not have booths or tables. The suppliers invited to this conference are going to participate and interact with everyone as well. We are only inviting suppliers that understand and work specifically with the luxury vacation rental market. The success of this event is based on participation. We will have discussion groups on topics that you chose as well as panels that are made up of people that are doing what you do. Our goal is not to bring in hundreds of so-called experts but rather to let you discuss, share and collaborate. After all, you are the experts. We will be asking several attendees to prepare information.

Kind Regards, Michael McFadden

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WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com

1ST ANNUAL LUXURY REAL ESTATE VACATION RENTALS CONFERENCE
WEDNESDAY, NOVEMBER 17 THROUgH FRIDAY, NOVEMBER 19, 2010 - LAS VEgAS, NEVADA, USA

REGISTRATION
Sponsorship / Non-Member ............ $995 USD Member Attendee ............................. $525 USD Additional Attendees ........................ $425 USD

HOTEL ROOMS
You must book with us to receive discounted rates. Standard Rooms are $149 + tax. A room at the Four Seasons for as low as $149 + tax is almost unheard of! CANCELLATION POLICY: No refunds or credits after October 24th. No exceptions can be made.

EVENT SCHEDULE
Wednesday, November 17 6:00pm-8:00pm Welcome Reception Thursday, November 18 9:00am-11:00am Introductions 11:00am-11:15pm Break 11:15am-12:15 Panel 12:15pm-1:00pm “Integrating LuxuryRealEstate.com Into Your Business” 1:00pm-3:00pm Lunch (provided) 3:00pm-5:00pm Conference Program 3:00pm-4:00pm Breakout Sessions (2 options) 4:00pm-5:00pm Breakout Sessions (2 options) 5:00pm-7:00pm Reception Friday, November 19 9:00am-10:30am Breakout Sessions 10:30am-11:15am Break 10:15am-11:00am Featured Speaker 11:15am-12:30pm Panel Dress: business casual / business

TOPICS TO BE DETERMINED BUT MAY INCLUDE THE FOLLOWING:
- Expanding your business outside your core region: How do you control the experience? How do you manage expectations with owners and travelers? - Luxury Rentals: How do you differentiate from the rest? How do the best of the best differentiate their businesses from other local managers/owners/agents that claim to have luxury without anything to back it up. - How to build a strong referral network. Cooperating with brokers and agents. Establishing yourself as the leader in a region. - Online Inquiries and Reservation Trends. What is HomeAway/Vacation Travel Agent doing to help LUXURY Property Managers and Agents? - Working with other Property Managers. Panel on working together with other property managers in your area. Competitive? Or Cooperative? - How to Engage your Local Tourism Agency. What is your role in promoting the area/region? How to engage the local tourism agency. - Learn from the 5 star Resorts on creating experiential travel. What does Four Seasons and other 5 star resorts/hotels strive to do with each client?
WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com

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1ST ANNUAL LUXURY REAL ESTATE VACATION RENTALS CONFERENCE
WEDNESDAY, NOVEMBER 17 THROUgH FRIDAY, NOVEMBER 19, 2010 - LAS VEgAS, NEVADA, USA

TOPICS (CONTINUED):
- Working with Owners. Luxury vacation home owners are now wanting to do more themselves. How do you protect your business? - Fractionals: Are they a fad or here to stay? - Luxury trends and forecast. The changing world of luxury travel/international travel. Email and Social Media for the Luxury Clientele. How to utilize email marketing and social media to promote last minute deals/value times/shoulder season deals, etc. without diminishing your brand. - Vacation Rentals - Cash Cow or Cash Drain? This session is for members that have other businesses running in addition to their rental business. The panel will discuss pros and cons of running a rental business and how to keep it thriving. - Incorporating Luxury Real Estate into your business.

QUICK REFERENCE GUIDE
Four Seasons Hotel, Las Vegas
3960 Las Vegas Blvd. S. Las Vegas, NV 89119, USA Telephone: 702.632.5000 | Toll Free: 877.632.5000 Web: www.fourseasons.com/lasvegas/ Las Vegas is a city that is larger than life and one where the lights turn night into day. Only in Las Vegas do you find a city made up of the skylines of other cities. Here, hotels are major attractions and magic and entertainment are paramount. Located at the scenic hub of four western states, Las Vegas is in a valley surrounded by eight mountain ranges. Founded by gold miners, the city has long been a popular destination for exhilarating personal escapes and business gatherings.

Weather
The weather in Las Vegas will be in the 78-88 degree (F) range.

Transportation
The airport is approximately ten minutes from the Four Seasons, Las Vegas. Approximate taxi fare is $10-$15.

Shipping to Hotel
For shipments to the Four Seasons, Las Vegas, use the above address. Please indicate on package: “Hold for (guest Name), 11/13/10-11/19/10.” Upon check-in, notify the hotel of your packages and request delivery date, time and destination. 04
WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com

1ST ANNUAL LUXURY REAL ESTATE VACATION RENTALS CONFERENCE
WEDNESDAY, NOVEMBER 17 THROUgH FRIDAY, NOVEMBER 19, 2010 - LAS VEgAS, NEVADA, USA

HOTEL FEATURES
The Four Seasons Hotel Las Vegas is the only retreat of its kind within this dynamic magnet for international travel. Four Seasons is an oasis of serenity and refinement amid the sparkle and excitement of Las Vegas. Here, you’re welcomed into a graciously intimate environment – a tranquil, non gaming atmosphere with a warmly residential style.

Restaurant
- Vernadah: Spacious yet intimate, Verandah restaurant offers an informal dining experience for breakfast, lunch and dinner. Verandah’s comfortable sophistication and indoor/outdoor attitude are reflected in its colors of pear, moss green and mango, and in the natural fabrics and warm woods of its décor. An outdoor terrace and indoor dining room provide the relaxed setting of a Mediterranean mansion overlooking the lush gardens and Four Seasons pool. - Specialties: A bountiful daily breakfast includes an array of fresh juices and exotic fruits, and the weekend breakfast buffet is a must. Lunch and dinner menus offer a mix of American with contemporary Italian influences. A unique component of the dinner menu includes the “Anytime” menu which features such popular favorites as the Maine lobster ravioli, lemon chicken pappardelle, baked Chilean sea bass and Hudson Valley spiced duck. Verandah also offers a very popular children’s menu.

NEARBY ATTRACTIONS
- Eiffel Tower Observation Deck: Take a ride to the top of this half-scale replica of the famous landmark for a commanding view of the Las Vegas Strip. Located at Paris Las Vegas. (10 minute drive) - Manhattan Express: Located at the New York-New York Hotel & Casino, this roller coaster climbs 203 feet (62 metres) and drops 144 feet (44 metres), races at 67 miles (107 kilometres) per hour and moves over 1,000 people per hour through skyscrapers. (15 minute walk) - Shark Reef at Mandalay Bay: Mystery and menace hang in the tropical air, as temple ruins give way to the shattered remains of a sunken ship. Experience Shark Reef at Mandalay Bay - a new aquarium concept that is more environment than exhibit. (10 Mminute walk) - Siegfried & Roy’s Secret Garden and Dolphin Habitat: Siegfried & Roy’s Secret garden and Dolphin Habitat features rare and exotic royal white tigers and white lions of Timbavati, in addition to other animals available for viewing. The Mirage hotel’s pool, containing 2.5 million gallons (9.5 million litres) of water, serves as a home to eight Atlantic bottlenose dolphins. It is an environment that incorporates the latest research technology through education. Located in The Mirage. (10 minute walk)

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WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com

1ST ANNUAL LUXURY REAL ESTATE VACATION RENTALS CONFERENCE
WEDNESDAY, NOVEMBER 17 THROUgH FRIDAY, NOVEMBER 19, 2010 - LAS VEgAS, NEVADA, USA

TO REGISTER FOR THIS EVENT
Send this form to: Fax: 206.695.4837 Email: MMcFadden@luxre.com or Mgoebel@luxre.com Please feel free to call 866.789.8222 if you have any questions.

REGISTRATION INFORMATION (FILL OUT ONE FORM PER ATTENDEE)
(Contact information will be distributed to all conference attendees.) Company: ___________________________________________________________________________________ Name and location of Attendee: ________________________________________________________________
(as it will read on your name tag)

guest: ______________________________________________________________________________________ Address: ____________________________________________________________________________________ Phone:______________________________________________________________________________________ Web: __________________________________________ Email: _______________________________________ Please indicate one or more topics that you wish to be covered at this conference: ______________________ ____________________________________________________________________________________________ Sponsorship / Non-Member ................................................................................. $995 Member Attendee ................................................................................................ $525 Additional Attendees ........................................................................................... $425 Hotel Rooms ..............................................................................$149 + tax = $166.88 Nights Needed _______________ $ ______________ $ ______________ $ ______________ $ ______________

METHOD OF PAYMENT
1) Check (please mail with registration) 2) Credit Card

Total

$ ______________

Name: ______________________________________________________________Date: ___________________ Billing Address: ______________________________________________________________________________ City _______________________________________________ State ___________ Zip _____________________ AmEx/Visa/Mastercard: ______________________________________ Exp: ______________ CVC code _____ Name on Card: _____________________________________________ Total Amount Charged: ____________

EVENT HOSTING
06 For a more prominent presence at our events, members of Luxury Real Estate have the option to host conference functions. For more information about this opportunity, please email MMcFadden@luxre.com or Mgoebel@luxre.com or call 866.789.8222.
WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | info@luxuryrealestate.com

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