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In past few weeks, we covered a wide range of research methods and methodologies. While in-
depth of any of the methodology could not be possible, brief study of wide range of methodologies
has helped me to become curious about methodologies I was not previously interested about.
To be more specific, we started with reviewing past researches published in different selected top
journals of the field. Then we moved on to experience based sampling methods. The third method
covered in the class was simulations. After simulations we discussed how to develop scale and
In the second session we conducted a survey of the articles published in the top journals of the
field. All the students of ENT5587C selected one of the journals from a list and attempted to survey
all the articles published within last five years in that particular journal. The focus of surveying
the articles was to observe the research design, research question, sources of data etc. While we
studied the articles published, we observed the dominant, emerging, and least used research
methods in the journal. Additionally, we analyzed the design limitations noted by the authors.
During this session, I observed that survey was still one of the most common methods of data
collection. The limitations of survey design is widely discussed within the limitation section of
many articles, but it is still one of the most prevalent method for data collection. Additionally, I
observed that many studies included a single study. With the frequentist statistics limitation, how
In the third week, we were required to design and execute a research based on experience sampling
method. Experience sampling method involves collecting data while the subject is still
The first group collected data on how ‘cultural differences in cognitive process’ occurs. Based on
data collected through ESM, they demonstrated that one culture focuses on overall aspect,
whereas, another culture focuses merely on analytical aspect. At the end of the discussion, one
limitation of the research was its inability to explain why such difference occurs.
The second group collected data on how feedback affects opportunity revaluation. The study
showed how the type of feedback affects opportunity refinement. When the subjects seek feedback
themselves, they were more likely to refine their ideas. One of the limitations of this study was
that the data collected from this study did not provide the result expected within the discussion
section.
During the week, I realized that ESM was a strong data collection method. The data collected using
ESM was rich and valid. However, I am not able to understand why is it called ‘Experience
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Sampling Method’. Based on what was discussed in class, I perceive ESM as a data collection
method, not sampling method. Yet the name Experience Sampling Method.
Session 4: Simulations
Wikipedia defines simulation as imitation of the operation of a real-world process system. The two
teams developed/used different simulation games to provide support to two different research
questions. The first group discussed how experience affects actions taken by an entrepreneur and
how it ultimately related to bottom-line results. The other group discussed on how risk-taking
While the first team discussed on entrepreneurship related activities, the second group discussed
on a phenomenon/ behavior that entrepreneurs exhibit. The limitation of the first study was that, it
was prepared by a third party and the ‘under the hood’ equations was not presented. The limitation
of the second group was that it was a game of chance that illustrated a law like phenomenon.
Simulations are difficult to develop. We learnt during class discussions that simulations could be
very expensive to rent from third party vendors as well. However, developing your own simulation
There are different advantages and disadvantages of simulation-based studies. Some of the major
Additionally, simulation-based studies can collect large amount of data. However, validation of
such data collected could be difficult. Simulation based studies collect data mostly based on
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hypothetical scenarios and validation of such method is difficult. This has caused many reviewers
Surveys were the most commonly used research tools used across almost all the journals surveyed
in the first week. An important aspect of surveys is measurement scale for a construct. The fifth
session required us to develop a measurement scale. Measurement scales are a collection of set of
A well-developed measurement scale is the best tool for any research to collect primary data.
However, developing a reliable measurement scale for a construct that is valid globally is an
enormous challenge. While developing a measurement scale for a construct, the researchers have
carefully observe how the new scale correlates with similar scale in past. A new measurement
scale is expected to have a strong positive relationship with similar scale and weak correlation with
an unrelated scale. This establishes the convergent and divergent validity of a research.
One of the groups attempted to develop a scale for entrepreneurial motivation, whereas, another
attempted to develop a scale for entrepreneurial pivot. The first group argued classifying
motivation. The other group argued that ‘pivot’ is a common phenomenon within entrepreneurial
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During the week, it was clear that developing a measurement scale is a gigantic task. On one hand,
the quantitative tools required is sophisticated, and on the other hand, validity of the scale is
difficult to attain. However, if a proper measurement scale is developed, it could increase the
number of citations.
For the sixth session, the participants of the course were required to test the construct developed.
Both the groups used convenience sampling to collect data in order test the reliability of the
One particular phenomena that I observed across all the different sessions and different groups is
that lack of sample has severely jeopardized the validity of the research method used. Most of the
times, any generalizability cannot be done because of the extreme low level of sample size. This
One thing that I would do differently was to convert these projects into individual projects.
Additionally, I would remove the page limitation. Additionally, I believe that I am not comfortable
working entirely with survey data. All the methods have their advantages and disadvantages.
Therefore, I believe a mixed method approach could help establish validity and reliability.