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ACKNOWLEDGEMENT

It gives me immense pleasure in presenting my Internship Report on


BeJobbed INC.

I take the opportunity in thanking almighty and my parents without


whose continuous blessings, I would not have been able to complete this
project.

I am thankful to I am also grateful to my coordinator. for always


encouraging and giving me new hope to do this internship.

I convey my deepest appreciation to them for sparing their valuable


time and efforts, so as to make me capable of presenting this internship
report.

I am thankful to our college for all the possible assistance and support,
by making available the internet room which have proved useful to me in
successfully completing my internship report.

I hope that I have succeeded in presenting this project to the best of my


abilities.
EXECUTIVE SUMMARY
(Summary as per Internship Done)

As I am interested in market research and market development, it was a


great opportunity for me to do two months internship in Mumbai within BeJobbed
Incorporation. The internship was concentrated on “Structure of FMCG
companies.” At the beginning of the internship I had several goals regarding the
improvement of knowledge and skills of the FMCG industry and research
methodologies.
During my internship several activities have contributed to achieve a number
of goals. I have been to field work for several times to understand the structural
format and hierarchy of sales and distrubution channel. FMCG sector comprises of
various categories such as: Personal Care, Chocolates and Confectioneries, Food
and Beverages, Health care etc.The objective of this project was to know about the
organizational and sales structure of all the categories. The geographical
distribution network and hierarchy distribution as per the companies was taken in
consideration.
Next, I had participated with various group activities in the organization
which helped in achieving second place in group activity and best performer
trainee award for the two months internship program.
My overall experience with the organisation was very good and helped in
going further towards my achievements and goals, making me more confident in
life. It also gave me a insight knowledge of the FMCG industry, and specifically
about the sales and distribution network. How important a sales and marketing
strategies are, which helps a product to reach till the consumers. Even leting me
know about the sales hierarchy.
INDEX

Sr. No. Particulars Pg. No.

I. Introduction
Internship Objectives
Company Profile
II. Tasks and Activities [Nature of work done]

III. Assessment of the Internship [Experience gained]

IV. Job Opportunities available in the area of internship

V. Conclusion or Summary and Recommendations for others

VI. Internship Project Certificate


I. Introduction.

This report is a short description of my two months internship program carried


out as compulsory component of my course B. Com in Investment Management.
The internship was carried out in BeJobbed INC. (Mumbai). Since my interest is in
market research and market development, the work was concentrated on “Study of
Organizational Structure of FMCG Companies and their Employee Mapping”.

 Company Profile

BeJobbed INC. is a sister concern of ACH Group. ACH Group was founded
in year 2004, having it’s presence in three metro cities, Mumbai, Bengaluru,
Delhi(Gurgaon) and Satara, having it’s headquarter in Mumbai. ACH Management
Consultancy is an Executive Search Firm that focuses on the senior management &
leadership needs of multi-national.

BeJobbed INC. was incorporated in the year 2014, in Mumbai having vision
to provide promising career’s to fresh graduates and experienced professionals. It
also offers capability building and recruitment programs. It is done by their
innovative recruitment methods and customized training programs. ACH Group
comprises of three companies ACH Management Consultants, BeJobbed INC. &
ACH-BeJobbed Foundation.

Website : www.bejobbed.com

Managing Director : Sandeep Jadhav.

Chief Operations Officer (COO) : Rahul Kulkarni.

Head HR : Saeed Curmally.

Business Manager : Amit Raj.


 Internship Objectives :
a) To study the organizational structure and Employee Mapping of FMCG
companies.
b) To study about the structure and functioning of sales department.
c) Finding various options or substitute for the clients requirement.
d) To compare the organisation with the other competing firms to know the
similarites of the structure.
e) To evaluate the major risks of duplication.
f) To find the errors and rectify them.
g) To know the nature of behaviour and the culture of FMCG companies.
h) To maintain the report by updating the employee mapping sheet.
i) Finding the relevant profile/ candidate from the previous records.
j) Employee personnel practice.
k) Developing employee practices.
l) Propose changes mainly in the guidelines, format and management
philosophy by keeping relevance with other process.

This internship report contains my activities that have contributed to achieve a


number of my stated goals. Above I have described about the organization
BeJobbed INC. and the activities is given. After this a reflection of my role with
the organisation during my unternship period is given below.
II. Tasks and Activities [Nature of Work Done]

During my internship with BeJobbed INC., I have worked on various


projects and activities. My daily work and activities were related to office work
and project work, in a month twice or thrice outdoor visits on sites for the
collection of primary data.

Daily Tasks and Activities :

 Searching and adding contacts of employees from online portals(such as


Naukri, Linked In, Monster.com, Times Jobs) to the database.
 Updating the details on daily basis.
 Organising and editing the documents of the employees.
 Mailing letters to the employees.
 Doing calls to verify the employee details.
 Maintaing the details in MS Excel for future use.
 Doing research on FMCG companies to know their company structure.
 To make a daily report on a FMCG company.

Project Tasks and Activities :

1. Start-up activities: (review of organizational structure).


 Task 1: Make a list of goals to achieve.

 Task 2: To do research on organization’s structure.

 Task 3: Review surveys and other data collection materials.

2. Data collection
 Task 1: Research, question development and refinement.

 Task 2: To review the organizational structure and development and

refinement under the Manager of research and development.


 Task 3: Data collection from primary or secondary sources
3. Data analysis
 Task 1 : Generate leads from the data base.

 Task 2 : Analyze Qualitative data.

 Task 3: Analyze Quantitative data.

The project gave me a broad experience of the FMCG companies.

 How is the FMCG organization structured.


 How is their hierarchy structured.
 How the structure varies from product to product(Nature of work of
employees).
 Which product has a good turnover.
 How are the appreciations given to the employees, based on their
performance.
 What are the salary brackets and incentives pattern of a employee according
to his/her designation.
 What are the expectations of employees for job change.
 How to figure the right candidate for the given job opportunity.
 To take follow ups of the candidates for interview schedule.
 What are the major requirements of the client for their job vacancy.
 How a ABC brand employee can be suitable to XYZ brand.
 Where can be the better job opportunities for the candidates.
 Where are the majority of employees willing to work, or working.

As a trainee my other work was to create and observe sturctural format of FMCG
companies. So, I have prepared tree diagrams which shows the sales structure of
the various FMCG organizations(Almost all the FMCGorganisation follow
same/parallel sales structure). Below I would like to show you a sales structure
which I had made for Hindustan Unilever Ltd.
Sales Structure of Hindustan Unilever Ltd.

National Sales
Head(Country Head).

Regional Sales Heads


/ Zonal Manager
(East/West/North/So
uth Zones).

Deputy Regional
Sales Manager(One
for every state).

Area Sales
Manager(One for
Each city).

Senior Sales
Manager(One for
Each District).

Sales Officers.

Distributor Sales
Representatives /
Territory Sales
Represntatives.
III. Assessment Of Internship.

This internship not only helped me in knowing the sales structure and employee
mapping, but made me understand about the FMCG industry. Below im sharing
my experience about the FMCG Industry, history of FMCG industry in India, what
is FMCG industry, current scenario of FMCG industry.

History of FMCG in India

In India, companies like ITC, HUL, Colgate, Cadbury and Nestle have been
a dominant force in the FMCG sector well supported by relatively less competition
and high entry barriers (import duty was high). These companies were, therefore,
able to charge a premium for their products. In this context, the margins were also
on the higher side. With the gradual opening up of the economy over the last
decade, FMCG companies have been forced to fight for a market share. In the
process, margins have been compromised, more so in the last six years (FMCG
sector witnessed decline in demand).

Fast Moving Consumer Goods(FMCG)

FMCG are products that have a quick shelf turnover, at relatively low cost
and don't require a lot of thought, time and financial investment to purchase. The
margin of profit on every individual FMCG product is less. However the huge
number of goods sold is what makes the difference. Hence profit in FMCG goods
always translates to number of goods sold. Fast Moving Consumer Goods is a
classification that refers to a wide range of frequently purchased consumer
products including: toiletries, soaps,cosmetics, teeth cleaning products, shaving
products, detergents, other non-durables such as glassware, bulbs, batteries, paper
products and plastic goods, such as buckets.‘Fast Moving’ is in opposition to
consumer durables such as kitchenappliancesthat are generally replaced less than
once a year. The category may include pharmaceuticals, consumer electronics and
packaged food productsand drinks, although these are often categorized separately.
The term Consumer Packaged Goods (CPG) is used inter changeably with Fast
Moving Consumer Goods (FMCG). Three of the largest and best known examples
of Fast Moving Consumer Goods companies are Nestlé, Unilever and Procter &
Gamble. Examples of FMCGs are soft drinks, tissue paper, and chocolate bars.
Examples of FMCG brands are Coca-Cola, Kleenex, Pepsi and Believe. The
FMCG sector represents consumer goods required for daily orfrequent use. The
main segments of this sector are personal care (oral care, haircare, soaps,
cosmetics, toiletries), household care (fabric wash and householdcleaners), branded
and packaged food, beverages (health beverages, soft drinks, staples, cereals, dairy
products, chocolates, bakery products) and tobacco. The Indian FMCG sector is an
important contributor to the country's GDP. It is the fourth largest sector in the
economy and is responsible for 5% of the total factory employment in India. The
industry also creates employment for 3 m people in down stream activities, much
of which is disbursed in small towns and rural India. This industry has witnessed
strong growth in the past decade. This hasbeen dueto liberalization, urbanization,
increase in the disposable incomes and altered lifestyle. Further more, the boom
has also been fuelled by the reduction in excise duties, de-reservation from the
small-scale sector and the concentrated efforts of personal care companies to
attract the burge oning affluent segment in the middle-class through product and
packaging innovations.Unlike the perception that the FMCG sector is a producer of
luxury items targeted at the elite, in reality, the sector meets the every day needs of
themasses. Thelower-middle income group accounts for over 60% of the sector's
sales.Rural markets account for 56% of the total domestic FMCG demand.Many of
the global FMCG majors have been present in the country formany decades. But in
the last ten years, many of the smaller rung Indian FMCG companies have gained
in scale. As a result, the unorganized and regional players have witnessed erosion
in market share.
Current Scenario

The growth potential for FMCG companies looks promising over thelong
term horizon, as the per-capita consumption of almost all products in the country is
amongst the lowest in the world. As per the Consumer Survey by KSA
Technopak,of the total consumption expenditure, almost 40% and 8% was
accounted by groceries and personal care products respectively. Rapid
urbanization, increased literacy and rising per capita income are the key growth
drivers for the sector. Around 45% of the population in India is below 20 years of
age and the proportion of the young population is expected to increase in the next
five years. Aspiration levels in this age group have been fuelled by greater media
exposure, unleashing a latent demand with more money and a new mindset. In this
back drop, industry estimates suggest that the industry could triple in value by
2015 (by some estimates, the industry could double in size by 2010).In our view,
testing times for the FMCG sector are over and driving rural penetration will be the
key going forward. Due to infra-structure constraints (this influences the cost-
effectiveness of the supply chain), companies were unable to grow faster. Although
companies like HUL and ITC have dedicatedinitiativestargeted at the rural market,
these are still at a relatively nascent stage. The bottle necks of the conventional
distribution system are likely to beremovedonce organized retailing gains in scale.
Currently, organized retailing accounts for just 3% of total retail sales and is likely
to touch 10% over the next 3-5years. In our view, organized retailing results in
discounted prices, forced-buying by offering many choices and also opens up new
avenues for growth for the FMCG sector. Given the aggressive expansion plans of
players like Pantaloon, Trent, Shopper’s Stop and Shoprite, we are confident that
the FMCG sector has a bright future.
VI. Job Opportunities Available In The Area Of Internship.

As my internship was in BeJobbed INC., which is a Recruitment


Consultancy. So you might have got an idea that it comes under Human Resource
and Managemet(HRM). After hearing to Human Resource(HR), you might have
got more broader idea about the job and the opportunities in this field. Though
there are rumours that females prefer this industry compared to males, so let me
tell you, it is not so. Even males have equal opportunities in the HR industry. The
10 best career oportunities as a HR Professionals are given below.

1. Human resource Manager.

While higher-ranking human resources executives may oversee


organizations and strategy, human resources managers get the benefit of
person-to-person interaction, helping employees directly. HR managers
coordinate and plan HR activities, then manage them once executed. This
may involve guiding employees through the hiring process, benefits
programs, training, labor disputes, and other administrative needs important
to workers within a company. HR managers, unlike the people above them,
have a direct influence and positive impact on the people in a company. For
people who are satisfied when they are helping others, this leads to great
social benefit, human connection and the satisfaction of having a real impact
on your fellow human beings.

2. NonProfit Human Resource Expert.


Why this career track is great: You are helping people while helping the
world.
A nonprofit human resources expert could be a recruiter, a human
resources manager, a human resources executive, or any other HR
professional operating within the nonprofit field. Such an HR professional
has many of the same tasks as an expert working in a for-profit role, such as
recruiting, administering benefits, training and development, assisting with
policies and strategy and more. The operative difference is the in the
nonprofit world, the human resources professional is working for an
organization that exists to make a positive impact on the world around it,
whether through health, education, the arts, preserving cultures or any of the
many things that nonprofits do. So the impact on fellow workers is
magnified in this context. A nonprofit human resources professional truly
has the opportunity to impact people directly and, more indirectly, make a
strong contribution to the betterment of the world at large.
3. HR Consultant.
Why this career track is great: You make a lot of money, when and where
you want it
These days, companies are growing increasingly complicated, and
human resources departments are no exception. Enter the human resources
consultant, an offshoot of the management consultant who charges
companies a high hourly rate to impart much-needed services. Human
resources consultants may specialize in a variety of fields, including
benefits, employee incentives and rewards programs, company culture after
mergers and acquisitions, employee motivation, retirement plans, recruiting
and even the outsourcing of any of the many functions of an HR department.
This high-level individual assesses a company’s current situation and offers
and helps deploy systemic recommendations that will get the company to its
desired goal. The HR consultant, meanwhile, gets to choose whom he or she
works with, when that work is completed, and what to charge. It is the HR
path where freedom meets money.
4. International Human Resource Professional.
Why this career track is great: You can visit countries all over the world
and experience a great variety of people and cultures
The job of the international human resources professional may
involve recruiting candidates into global positions, training and development
standards across an international organization, implementing benefits plans
as national laws allow, labor relations, employee programs and many more.
This HR track involves the same kinds of tasks that a national human
resources professional might engage in, but with a great variety of cultures,
languages and locations thrown into the mix. International HR is an ideal
field for people who love to travel, speak multiple languages and are adept at
engaging successfully with a wide variety of different people who adhere to
different customs. Boredom is not the operative term for this unique and
exciting human resources career path.
5. Human Resource Executives (Chief HR Officer or Vice President
Human Resource).
If you’re good at HR and you want to make enough money for a
vacation home—and perhaps a boat—the human resources executive track is
the best job for you. The Chief HR Officer and, one tier below that, the Vice
President of Human Resources each on average make more than $200,000
per year. These executive positions require an individual to devise an HR
strategy for the company, including policies, systems and goals. Every
aspect of a human resources department, beginning with recruiting and
moving through contract signings, training and development, benefits, and
more run through the CHRO (Chief HR Officer) or, if the company does not
have such a position, the Vice President of HR. With 10-20 years’ worth of
experience and a proven track record of human resources success, the HR
executive can have a satisfying and, above all, well-paying career.
6. Training and Development Manager.
Why this is a great career path: If you love teaching, this is a corporate
path for you
Training and development managers help employees improve their
skill sets and careers. They do this by training employees in specially-held
classes, workshops, conferences and other kinds of gatherings. Training and
development managers are also sometimes in charge of designing the most
effective coursework for employees, given the content that their employer
wants to emphasize, while keeping training sessions entertaining and
informative. If you like standing up in front of people and helping them
learn and improve their lives, this career path is a very fulfilling one.
7. Employee Education Consultant.
Why this is a great job: It combines the fun of teaching with the freedom
of consulting
In a CNN Money survey, 60 percent of education and training
consultants said their job was low-stress. Such consultants do similar tasks
as training and development managers—that is, they hold workshops,
classes and conferences aimed at increasing employees’ skill sets and
knowledge—but without the full-time commitment. Companies hire them on
a contract or retainer basis to help improve their employees’ skills. This
means that the companies hiring such consultants are already interested in
keeping their employees well-trained and happy, so they tend to be
welcoming places to work at, according to CNNMoney. The consultants
work in an accommodating environment and employees are interested in
what they have to say. In addition, training and education consultants can set
their own hours and choose their clients. If an education and training
consultant only wants to work six months out of the year, she can. Such
freedom makes this job a fantastic choice for anyone who both loves to teach
and train and wants independence in their position.
8. HR Entrepreneur.
Why this is a great job—Once you build a successful company, you can
hire someone else to run it and make passive income
Be it a headhunting firm, employee placement company, HR
consulting firm, or a professional employer organization (PEO), which takes
on the role of an outsourced HR department for a company, launching a
successful HR company can be a golden ticket in terms of career choices.
HR professionals with an entrepreneurial bent can set up such a firm, find a
stable of clients and, with hard work and tenacity, build their firm into a
successful organization. The ideal trajectory from there would be to either a)
step back from day-to-day tasks, let the firm run itself, and glean a passive
income from it—in effect retiring, or b) sell the firm for millions of dollars
to a bigger company that wants to buy it. Either method spells one thing,
early retirement, and that is the dream of many workers and entrepreneurs. If
you like HR and are excellent with people, and have a killer work ethic and
high risk tolerance, the entrepreneurial human resources path stands as a
potentially lucrative, if difficult option. But with more and more companies
choosing to outsource their HR functions, this path remains a promising one
for years to come.
9. Recruiter Executive.
Why this is a great career path: You can make lots of money while
improving peoples’ careers
If you’re good with people and building relationships, a position as an
executive recruiter could be one of the most lucrative ways to make friends.
Executive recruiters are tasked with finding and filling job openings for
senior executives, the so-called C-level executives including CEOs, as well
as people in vice president positions. Executive recruiters generally get paid
on retainers or paid in full after they have filled a position, and because
companies are so interested in finding good senior talent, these fees can be
quite high. This is where the making friends part also comes in. Executive
recruiters want to build such solid relationships with companies that when an
opening occurs, those companies call them first, at which point they launch
their executive search, contacting other contacts in other companies—
potential executives to fill that position—and trying to see if they’re
interested. Because this field is so lucrative, it’s very competitive, so having
a so-called Type A personality also helps.
10. Human Resource IT Specialist.
Why this is a great career path: With the advancing role of technology in
HR, you’ll be much sought-after, highly paid and advance quickly
While some HR jobs, such as HR manager, haven’t changed too much
over the years, the ever-expanding world of HR is adding new niche
positions, and HR information technology (IT) specialist is one of them.
Anyone with a bent for software or hardware and an interest in human
resources can combine their skills to become an HR IT specialist, and enjoy
the career rewards that come with it, including being sought after and more
often than not paid well. HR IT experts could be software developers,
systems administrators, IT architects, or have another level of technical
expertise that can be applied to a company’s human resources systems,
which may include calendars, databases, payroll systems and the like.
Although there isn’t necessarily direct interaction with employees, this
member of the IT team plays a crucial role in supporting the human
resources team, while facilitating the technology that helps a company stay
efficient and organized.
VII. Conclusion Summary and Recommendations for Others.

I can honestly say that my time spent with BeJobbed Inc. resulted in one of the best
time of my life. Not only did I gain practical skills but I had the opportunity to
meet many fantastic people. The atmosphere at the office was always welcoming
which made me feel right at home. Additionally, I felt I was able to contribute to
the company by assisting and working on projects throughout the internship. For
example, I was send out to see how our clients like our selection in the candidates
for them. In addition to these projects,

I also gain practical skills but I also had the opportunity to meet many people. I had
a dinner at the COO (chief operations officer) who had warmly invited me for a
family dinner along with other interns. The dinner was very fun and easy-flowing.
This gave me a chance to know everyone and get familiar. This was a great
experience to interact with everyone in an informal setting outside of work.

Before my internship started my ideas did not match the experiences have gained
during my internship. There is a big difference in the school projects and the tasks
and activities during the actual work. In school we learn how to describe the work
in projects, where in work you learn how to implement them in reality. This
internship was definitely an introduction to the actual work field for me. I have
learned to work in a business organization and apply my knowledge into practice. I
learned a lot from the different interns that I have been working with during my
internship. Each intern had a different educational background and that made it
interesting for me. By working with them I got to learn from them and become
aware educational background.
Overall, my internship at BeJobbed Inc has been a success. I was able to gain
practical skills, work in a fantastic environment, and make connections that will
last a lifetime. I could not be more thankful.