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ANDHRA PRADESH TOURISM AUTHORITY

GOVERNMENT OF ANDHRA PRADESH

Andhra Pradesh Tourism Authority (APTA) is a statutory body created


by Government of Andhra Pradesh for the development of Tourism and
Tourism industry in Andhra Pradesh.

2. APTA is in need of active, knowledgeable persons with positive attitude


wanting to contribute to tourism development for the following roles. Working
persons from leading private sector organization / serving or retired staff of
central government/PSUs/State governments/Autonomous bodies/
independent consultants are also welcome to apply.

3. In-service officers of Government of Andhra Pradesh having minimum


three years of service to superannuation are also encouraged to apply for
deputation.

4. This position is temporary and contractual in nature. Initially 2 years is


the Contractual period and shall be extended subject to the satisfactory
performance of the candidate and the requirement of the position within the
organization.
5. Salary is not a constraint for the right candidate.

Sl.No Position vacant No. of Positions


1. Director (Administration) 01
2. General Manager (Administration) 01
3. Asst. Director (Strategy) 01
4. Manager (Marketing Communication) 01
5 Manager – Tourism 05
6 Principal Planner 01
7 Assistant Engineer 01
8 Planning Assistant (Landscaping Architect) 01
Important information

(a) Last date to submit the resumes till 0500PM on 20 Mar 2018.
(b) Applicants are requested to send their Resumes in WORD/ PDF format
to tourism.careers@ap.gov.in with the subject line clearly
mentioning the position applied for along with scanned copies of qualifications
and experiences.
(c) Resumes submitted without mentioning the position applying in the
subject line of the mail shall be summarily rejected.
(d) Headquarters of Andhra Pradesh Tourism Authority shall be
Vijayawada.
(e) If no suitable candidate is found, the selection committee has the right
to choose candidate with other qualifications. Decision of the Selection
committee is final. Applicants shall be shortlisted based on the information
provided in the resume.
1. Director Administration - 1
1.1. Job profile

To work with the Chief Executive Officer of Andhra Pradesh Tourism


Authority to make Authority activities related to tourism industry
development and Administration.

1.2. Responsibilities:

 Responsible for the efficient and effective administrative operation of the


APTA.
 Manage the planning, business, administrative, and daily operations of the
APTA.
 Develop strategic plans for the operational needs of the office and support
systems.
 Act as critical leadership role and will act as a responsible advocate for office
concerns and needs.
 Conducts periodic office meetings to ensure all staff is kept informed of
significant Tourism information and conducts meetings with various
Committees, as well as Partners and Associates as appropriate. He will meet
regularly with key staff to communicate Tourism goals and objectives.
 Provides direction to the Management Team through effective goal setting,
coaching, reviews, and development planning.
 Responsible for recommendations for space, facilities and equipment needs;
provides leadership and expertise in all administrative services.
 To carryout functions of the Authority at the regions in state or district level;
 To create awareness and market about Andhra Pradesh and its unique
destinations offering authentic experiences, nationally/internationally;
 To provide management support to the Authority/ Board
1. Handle all correspondence
2. Handle statutory meetings under the Act; Prepare and communicate
Agenda, Action Taken Report, and minutes for Authority & Executive
Committee Meetings.
3. Process appointment of non-official members of Authority and
Executive Committee (EC).
4. Provide office support
5. Handle transport and accommodation for official visits (Domestic &
International)
6. Manage the office; Manage record room
7. Handle Right To Information (RTI) applications.
8. Prepare and measure citizens charter and services standards.
9. Handle all grievances.
10. Disciplinary & Court Cases of employees
11. Any other matter not assigned to other departments.
12. Any work assigned by CEO, APTA
1.3. Knowledge, Skills & Abilities

(a) Ability to actively promote and role model APTA values Excellent
leadership and influencing skills.
(b) High-level stakeholder management skills Strong research
(c) Strong written and oral communication
(d) Well-developed skills in the Microsoft Office suite of program Strong
organisational and time management skills
(e) Demonstrated desire to be part of a government organisation that
actively engages with and supports our community.

1.4. Qualification / Experience Requirements


 1st class post graduate degree in Management/ English/Tourism
Management/ MSW from a reputed and UGC recognised University and
experience of minimum 20 years of progressively responsible in related
areas. Out of which: -
 Minimum 5 years in development of any organization/industry at
senior management level

1.5. Other Requirements:

a) Knowledge of HRM, Learning and Development and Performance


Appraisal procedures and practices.
b) Good Computing skills – Advanced skills in MS Office - Excel, Word,
Power point, ability to carry out efficient secondary research is
necessary.
c) Excellent written and communication skills in English.
d) Should have good interpersonal skills
e) Statistical, Analytical and problem-solving skills.

1.6. Upper Age Limit:

Not more than 50 Years (5 years shall be relaxed for working officers of
Government of Andhra Pradesh and candidates belongs to SC /ST categories)

1.7. Selection Process:

Applicants shall be shortlisted based on the information provided in the


resume

Only shortlisted candidates will be invited for interview/s.


2. General Manager (Administration) – 1

2.1. Job Description

Accomplishes staff results by communicating job expectations; planning, monitoring, and


appraising job results; coaching, counselling, and disciplining employees; initiating,
coordinating, and enforcing systems, policies, and procedures.

Andhra Pradesh Tourism Authority is looking for an experienced General Manager


(Administration) to supervise daily support operations of APTA and plan the most efficient
administrative procedures. You will lead a team of professionals to complete a range of
administrative duties in different departments and verticals.

A great administration manager should have excellent communication and organizational


skills. The ideal candidate will be well-versed in departmental procedures and policies and will
be able to actively discover new ways to do the job more efficiently.

The goal is to ensure all support activities are carried on efficiently and effectively to allow the
other operations to function properly.

2.2. Responsibilities
 Plan and coordinate administrative procedures and systems and devise ways to
streamline processes
 Allocate responsibilities and office space
 Assess staff performance and provide coaching and guidance to ensure maximum
efficiency
 Ensure the smooth and adequate flow of information within the company to facilitate
other business operations
 Manage schedules and deadlines
 Monitor inventory of office supplies and the purchasing of new material with attention
to budgetary constraints
 Oversee facilities services, maintenance activities.
 Organize and supervise other office activities (recycling, renovations, event planning
etc.)
 Ensure operations adhere to policies and regulations
 Keep abreast with all organizational changes and business developments

Requirements
 Proven experience in administration.
 In-depth understanding of office management procedures and departmental and legal
policies
 Familiarity with financial and facilities management principles
 Proficient in MS Office
 An analytical mind with problem-solving skills
 Excellent multitasking abilities and a team player with leadership skills.
2.3. Personal Attributes
 Good personal presentation, mature style and strong interpersonal skills, ability to
manage multiple tasks concurrently.
 Deadline driven.
 Ability to achieve outcomes with minimal / direct supervision.
 Able to build trust and show integrity be being genuine, taking straight and keeping
promises. Be courageous by being accountable, proactive and innovative.
 Ability to solve problems be solving collaborative, creative and analytical.
 Contribute to a vibrant environment by being energetic, enthusiastic and engaged in
everything you do.
 Ability to adopt in a changing environment

2.4. Qualification / Experience Requirements


 1st class post graduate degree in Management/Technology/English from a reputed
and UGC recognised University.
 Working knowledge in Telugu is desirable.

2.5. Desirable experience

(a) Minimum 10 years post qualification;


(b) Proven experience in companies of repute;
(c) Knowledge in Management

2.6. Other Requirements:

a) Good Computing skills – Advanced skills in MS Office - Excel, Word,


Power point, ability to carry out efficient secondary research is
necessary.
b) Excellent written and communication skills in English.
c) Should have good interpersonal skills
d) Statistical, Analytical and problem-solving skills.

2.7. Upper Age Limit:

Not more than 45 Years (5 years shall be relaxed for working officers of
Government of Andhra Pradesh and candidates belongs to SC /ST categories)

2.8. Selection Process:

Applicants shall be shortlisted based on the information provided in the


resume

Only shortlisted candidates will be invited for interview/s.


3. Assistant Director – Strategy - 1

3.1. Job profile

To work with the Chief Executive Officer of Andhra Pradesh Tourism


Authority to make Authority activities related to tourism industry
development and planning.

3.2. Key Responsibilities

1. Prepare work plan and budget


 Conduct annual strategic review.
 Prepare annual work plan and budget.
 Prepare annual report in consultation with communications
department.
 Design and update systems and mechanisms for the Authority to
perform its functions.
 Conduct periodic reviews to ensure the continuing effectiveness of
Authority and ensure that the size is within reasonable limit and
budget.
2. Measure performance of organization
 Evolve performance management system.
 Produce the required MIS reports.
3. Drive new initiatives
 continuously monitor the new initiatives and trends in tourism
sector at national level and international level.
 identify and drive new initiatives.
 manage all strategic management consulting assignments.

3.3. Knowledge, Skills & Abilities

 Ability to actively promote and role model APTA values Excellent


leadership and influencing skills.
 High-level stakeholder management skills Strong research
 Strong written and oral communication
 Well-developed skills in the Microsoft Office suite of programs Strong
 organisational and time management skills
 Demonstrated desire to be part of a government organisation that
actively
 engages with and supports our community.

3.4. Personal Attributes


 Good personal presentation, mature style and strong interpersonal
skills, ability to manage multiple tasks concurrently.
 Deadline driven.
 Ability to achieve outcomes with minimal direct supervision.
 Able to build trust and show integrity be being genuine, taking straight
and keeping promises. Be courageous by being accountable, proactive
and innovative.
 Ability to solve problems be solving collaborative, creative and
analytical.
 Contribute to a vibrant environment by being energetic, enthusiastic and engaged in
everything you do.
 Ability to adopt in a changing environment

3.5. Qualification / Experience Requirements


 1st class post graduate degree in management / Economics/ Statistics
from a reputed and UGC recognised University.
 Minimum experience of 10 years in managerial category in any
industry.
 Proven experience in Financial Analysis
 Proven experience in strategy making of any organisation of repute.
 Knowledge in creation of Metrics in formulation
 Knowledge in creation of strategy of any organisation worth more than
50 crores

3.6. Upper Age Limit:

Not more than 45 Years (5 years shall be relaxed for working officers of
Government of Andhra Pradesh and candidates belongs to SC /ST categories)

3.7. Selection Process:

Applicants shall be shortlisted based on the information provided in the


resume

Only shortlisted candidates will be invited for interview/s.


4. Manager – Marketing Communication - 01

4.1. Job profile

Manager – Marketing Communications will be responsible for


conceptualizing, planning and execution of all marketing and tourism
promotion through advertising, road shows, investor meets and public
relation activities of tourism in Andhra Pradesh across all channels.
To work with the Chief Executive Officer of Andhra Pradesh Tourism
Authority and assist the Chief Marketing Officer in marketing communication
and its implementation for APTA.
4.2. Key Responsibilities

The indicative roles and responsibilities shall include:



Study the status and positioning of competing States and destination.

Define a comprehensive marketing plan focusing on positioning,
branding, advertising and promotion of the State as a Tourism Hub.
The plan should also include elements of evolution of the brand and the
products over time.

Define clear positioning of Andhra Pradesh Tourism as a State and for
various locations vis-à-vis potential competitive locations in and outside
India.

Manage and enhance State’s brand or reputation

Identify brand-building areas.

Help promote uniformity and consistency of brand.

Tourism Advertising & Promotion Plan

Leverage customer insight data to refine brand management and
provide inputs to project teams.

Overall responsibility of conceptualizing, planning preparation,
implementation and monitoring of advertisements, promotions, public
relation events and media management across all communication
channels in India and outside

Identify sub-programs under advertising and promotions
 to manage overall communication plans
 to undertake marketing targeted towards industry
 to forge domestic / global partnerships
 to brand the destinations;

4.3. Qualification / Experience Requirements

(a) 1st class post graduate degree with a specialization of Marketing


Management or English or Mass Communication or Journalism
from a reputed and UGC recognised University and experience of
minimum 7 years of progressively responsible in related areas.
(b) Working knowledge in Telugu is desirable.
4.4. Desirable experience for Manager Marketing Communication
 Minimum 07 years in branding and strategic marketing
 Proven experience in product creation and launching and
communication
 Proven experience in Niche product handling

4.5. Other Requirements:

a) Good Computing skills – Advanced skills in MS Office - Excel, Word,


Power point, ability to carry out efficient secondary research is
necessary.
b) Excellent written and communication skills in English.
c) Should have good interpersonal skills
d) Statistical, Analytical and problem-solving skills.

4.6. Upper Age Limit:

Not more than 50 Years (5 years shall be relaxed for working officers of
Government of Andhra Pradesh and candidates belongs to SC /ST categories)

4.7. Selection Process:


Applicants shall be shortlisted based on the information provided in the
resume

Only shortlisted candidates will be invited for interview/s.


5. Manager (Tourism)– 05

5.1. Responsibilities:

 The role of a tourism manager is a combination of marketing, public


relations and management and investor facilitation. It also involves lots
of planning and preparation.
 Develop strategies, programs and policies to promote Tourism.
 Develop and implement a tourism marketing plan.
 Develop relationships with national, international and regional tourism
based stakeholders.
 Design, develop and conduct familiarization tours of Andhra Pradesh
for media, event planning, tour operators and travel agents.
 Attend meetings, seminars, conventions and workshops to further
knowledge, stay informed of the changes in the tourism industry and
exchange information.
 Coordinate special events.
 Prepare and deliver presentations to both local and regional civic and
governmental organizations on Tourism.
 Contribute to and monitor the flow of new web content. Coordinate with
the web maintenance provider to create periodical report on the
effectiveness of the website.
 Preparing tourist or visitor information.
 Promote attractions & community events to visitors.
 Managing budgets.
 Writing reports, business plans and press releases.
 Undertaking day-to-day management and administration.
 Liaising with local businesses and the media.
 Market research.
 Co-ordinating district and city tourism council meetings and preparing
minutes of the same.

5.2. Qualification / Experience Requirements:

a) 1st Class post graduate degree in Marketing/Tourism/English


Literature/History/Archaeology from a reputed university or institution
recognised by UGC.

b) 5 years of experience in related field.


5.3. Other Experience Requirements:

IT and Soft Skills

f) Good Computing skills – Advanced skills in MS Office - Excel, Word,


Power point, ability to carry out efficient secondary research is
necessary.

g) Excellent written and communication skills in English.

h) Should have good interpersonal skills

i) Statistical, Analytical and problem-solving skills.

5.4. Upper Age Limit:

Not more than 45 Years (5 years shall be relaxed for working officers of
Government of Andhra Pradesh and candidates belongs to SC /ST categories)

5.5. Selection Process:

Applicants shall be shortlisted based on the information provided in the


resume

Shortlisted candidates will be invited for interview/s.


6. Principal Planner – 1

6.1. Responsibilities:

 Design, promote and administer government plans and policies


affecting land use, zoning, public utilities, community facilities,
housing, and transportation.
 Oversee large scale new developmental plans.
 Manage plan / special project plan preparation.
 Evaluate change of land use proposals.
 Manage research and analysis.
 Determine the effects of regulatory limitations on projects.
 Prepare feasibility proposals and identify necessary changes.
 Gather and analyse economic and environmental studies, censuses,
and market research data
 Prepare planning legislations, regulations, guidelines and codes.
 Conduct field investigations, surveys, impact studies or other research
in order to compile and analyse data on economic, social, regulatory
and physical factors and environmental studies affecting land use.
 Review/evaluation of site plans submitted by developers

6.2. Qualification / Experience Requirements:

4-year graduate study in civil engineering/ planning/ architecture/Post


graduate degree in architecture and masters in urban planning from a
recognized University by UGC.
Proficiency in Auto CAD, Photoshop, InDesign and Microsoft Office.

5 years of experience in related areas at senior level.

6.3. Other Experience Requirements:

IT and Soft Skills

e) Good Computing skills –ability to carry out efficient secondary research


is necessary.

f) Excellent written and communication skills in English.

g) Should have good interpersonal skills

h) Statistical, Analytical and problem-solving skills.

6.4. Upper Age Limit:

Not more than 45 Years (5 years shall be relaxed for working officers of
Government of Andhra Pradesh and candidates belongs to SC /ST categories)
Selection Process:

Applicants shall be shortlisted based on the information provided in the


resume

Shortlisted candidates will be invited for interview/s.


7. Assistant Engineer - 01

7.1. Job Description

The indicative role and responsibilities of roles mentioned above would


include, but not limited to :-

 Draft RFP documents and hiring of suitable agencies and contractors


for the infrastructure projects proposed to be undertaken.
 Review of works of and manage various consultants and contractors.
 Participating in preliminary and detailed design activities for various
tourism infrastructure implementation projects.
 Assuring compliance with project schedule, budget and procedures.
 Assuring the delivery and quality output.
 Liaising and coordinating with clients, stake holders and sub-
consultants.
 Providing expert advice on design process and / or construction
methods.
 Providing technical guidance to subordinate staff and co-workers.
 Liaise with GoI for approvals of proposals and release of funds.
 Coordinating the activities of engineering and design groups of APTDC
and other government department, contractors and consultants.

7.2 Qualifications and Experience:


First class engineering graduate / post graduate in Civil Engineering/
Structural Engineering from a recognised university with 4 years of experience
in relevant field.
7.3 Upper Age Limit: Not more than 45 Years, age relaxation shall be
considered for retired Government/PSU/State Corporation employees.

7.4 Personal Attributes

 Good personal presentation, mature style and strong interpersonal


skills, ability to manage multiple tasks concurrently.
 Deadline driven.
 Ability to achieve outcomes with minimal direct supervision.
 Able to build trust and show integrity be being genuine, taking straight
and keeping promises. Be courageous by being accountable, proactive
and innovative.
 Show care by listening carefully, seeking feedback and being community
minded. Ability to solve problems be solving collaborative, creative and
analytical.
 Deminstrate fairness by treating people with dignity and taking a
balance view of circumstances.
 Contribute to a vibrat environment by being energetic, enthusiastic and
engaged in everything you do.
 Ability to adopt in a changing environement.
8. Planning Assistant (Landscape Architect) - 1
8.1. Job Summary:

Landscape architects create and review the landscapes and plan, design
and manage open spaces including both natural and built environments. The
work provides innovative and aesthetically-pleasing environments for people
to 'enjoy, while ensuring that changes to the natural environment are
appropriate, sensitive and sustainable.

Collaborate closely with other professionals, work on a diverse range of


project related to Andhra Pradesh Tourism. From parks, gardens and
buildings to city-centre design, sporting sites and beautification of river fronts
and water bodies.

8.2. Responsibilities:

 Schemes, road or retail schemes and maintain the character of sites of


natural beauty;
 Establish general landscape requirements with clients and preparation
of standards.
 Conduct preliminary studies of the site (including contours, soil,
ecology, environment, water, buildings, roads, heritage);
 Assess a site's potential to meet the specifications;
 Seek and take into account the views of local residents, potential users,
and parties with a vested interest in the project;
 Accurately prepare and present detailed plans and working drawings of
the re-design of the new site, including applications, construction
details and specifications for the project using computer aided design
(CAD) packages or similar design software; preparation of DPR's &
RFP's.
 Present proposals to prospective investors, deal with enquiries and
negotiate any amendments to the final design;
 Contact and coordinate manufacturers and suppliers;
 Put work out to tender, select a contractor and manager (mainly for
larger projects), and lead cross-functional teams; including e-
procurement
 Carry out site visits; Ensure deadlines are met;
 Liaise with other professionals on the project;
 Attend public inquiries to give evidence if necessary;
8.2. Qualification / Experience Requirements:

5 Years Graduate study in Architecture or a Masters in Landscape


Architecture.
Proficiency in Auto CAD, Photoshop, InDesign and Microsoft Office.
05 years of experience in related areas.

8.3. Other Experience Requirements:

IT and Soft Skills

a) Good Computing skills – Advanced skills in MS Office - Excel, Word,


Power point, ability to carry out efficient secondary research is
necessary.

b) Excellent written and communication skills in English.

c) Should have good interpersonal skills

d) Statistical, Analytical and problem-solving skills.

8.4. Upper Age Limit:

Not more than 45 Years (5 years shall be relaxed for working officers of
Government of Andhra Pradesh and candidates belongs to SC /ST categories)
8.5. Selection Process:

Applicants shall be shortlisted based on the information provided in the


resume

Shortlisted candidates will be invited for interview/s.