You are on page 1of 11

BOOST TECHNOLOGY

ATHLEISURE CULTURE
A consideration for your next sneaker
ABOUT
Sneakers have been used in
running culture since 1892
Became widely popular post war
1950
Today it is a fashion statement
with the emergence of cultural
shifts in younger generations
WHAT IS BOOST?
2013 Adidas partnered with BASF a
chemical company
Made from ETPU that can retain shape and
is highly resistant to temperature
Designed with ARAMIS motion capture data
SO WHAT?
01 02
Primeknit: Traditional EVA
ultralight durable material performs
comfortable fused 75% worst and
yarn that molds to deforms with
your feet and termpaerature
is breathable

03  04 
E-TPU allows air E-TPU allows
pockets to form midsole to be
solid material with Flexible while
a 55% height being extremely
bounce return lightweight 
ICONIC CATALYST
2013 Kanye leaves Nike and
joins the Adidas Family
He garners much controversy
over Grammy and public stints
He is seen wearing a new
innovative design at his
concerts and sparks demand
The Ultraboost shoe sold out
instantly world wide at $180
and resale skyrocketing to
$400
People could purchase the shoe
and Adidas begins to ramp
production
A VOICE FOR
THE INDUSTRY
Adidas Partnership
Working with the most
influential sneaker
retailers in the world
They are offered
exclusive low supply
models
Collaborations allow the
industry to have a voice
and expand to untapped
markets
SUPPLY & DEMAND
Management of exclusivity of each product generates
high demand with very low to intermediate supply
THE STORY
Adidas is more than just Avoid: No plastic Bags, Micro
Profits beads or Virgin Plastic
Active partnership with Intercept: Stop Plastic before
Parley to end plastic it enters the ocean
pollution
Redesign: Invest into new
A line of shoes made with methods, mindsets around eco
recycled virgin plastic materials to a new future
INNOVATIVE FUTURE
Adidas is seen as a major
innovator in the industry
Created the world's first
midsole from 3D printing
technology
Carbon based liquid
printing produced by
oxygen and light

Lattice network to
provide support
Each with 20,000 struts
that adapt to the runner
IN CONCLUSION
In 2017 Adidas sneaker sales rose 74% while Nike and
Jordan brand saw decline
Adidas has continued to innovate and adapt while taking
many opportunities to stand above the crowd
The result is boost technology that has been highly
disruptive but much needed for the athleisure boom

t abl e ei gh t a b l e
mfor ht w s h io n
Co L ig Fa
END OF PRESENTATION

THANK
YOU!
TPU- Theromoplastic
Polyurethane
EVA- Ethylene-Vinyl
Acetate