REGIONAL COLLEGE

OF PROFESSIONAL STUDIES & RESEARCH

Affiliated to M.J.P Rohilkhand University, Bareilly
Pilibhit Bypass, Bareilly (UP)

PROJECT ON

“CENTURY TEXTILES & INDUSTRIES”

Session:2017-18

Submitted By:
Vihan Mishra
B.Com (Honours) IInd Year
 REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to M.J.P Rohilkhand University, Bareilly
Pilibhit Bypass, Bareilly (UP

CERTIFICATE

THIS IS TO CERTIFY THAT THE PROJECT TITLED

“CENTURY TEXTILES & INDUSTRIES”

HAS BEEN PREPARED BY

Vihan Mishra

AS PER REQUIREMENT OF CURRICULUM OF B.COM. (HONOURS)- II Year.

THIS WORK IS AS PER GUIDELINES LAID OUT FOR THE SAME AND IS WORTHY OF APPROVAL.

Date : Signature of Panel of Teacher

 REGIONAL COLLEGE
OF PROFESSIONAL STUDIES & RESEARCH
Affiliated to M.J.P Rohilkhand University, Bareilly
Pilibhit Bypass, Bareilly (UP

ACKNOWLEDGEMENT
I AM EXTREMELY THANKFUL TO ALL THOSE WHO HAVE HELPED ME IN
COMPLETION OF MY PROJECT

“CENTURY TEXTILES & INDUSTRIES”

MY PROJECT WOULD NOT HAVE COMPLETED WITHOUT THE ENCOURAGEMENT, GUIDANCE AND
MOTIVATION PROVIDED TO ME BY

Dr. Anjali Chaudhary &

Mrs. Surya Lata Sharma
LASTLY, I WOULD THANK ALMIGHTY GOD FOR GIVING ME COURAGE, WILL AND INTELLIGENCE
TO COMPLETE THIS WORK.

Signature of Student
Vihan Mishra
 CONTENT LIST

CHAPTERS PAGE NO.

 Certificate

 Acknowledgement

 Content list

 Main content

 List of tables and figure

 Abstract

 Research Methodology

 Limitations of projects

1. CHAPTER 1

Introduction of the company

2. CHAPTER 2

Organization structure

3. CHAPTER 3

Complete product range

4. CHAPTER 4

Plant locations

5. CHAPTER 5

Market share product wise

6. CHAPTER 6

Marketing strategies

7. CHAPTER 7

Competitors

8. CHAPTER 8

Data analysis

9. CHAPTER 9

Findings & Recommendations

10. CHAPTER 10

Conclusion

 BIBLIOGRAPHY
 MAIN CONTENT LIST

CHAPTER PAGE NO.

1. CHAPTER 1: INTRODUCTION OF THE COMPANY

1.1 INTRODUCTION

1.2 THE STORY OF CENTURY TEXTILES & INDUSTRIES LTD.

1.3 AWARDS AND ACCOLADES

1.4 OUR VISION AND MISSION

2. CHAPTER 2: ORGANIZATION STRUCTURE

2.1 ORGANIZATION STRUCTURE

2.2 FUNCTIONAL AREAS

3. CHAPTER 3: COMPLETE PRODUCT RANGE

3.1 PRODUCT PROFILE

4. CHAPTER 4: PLANT LOCATIONS

4.1 PLANT LOCATION

5. CHAPTER 5: MARKET SHARE PRODUCT WISE

5.1 MARKET SHARE REPORT

6. CHAPTER 6: MARKETING STRATEGIES

6.1 MARKETING MIX

6.2 MARKETING EFFECTIVENESS

6.3 MARKET STRATEGY

7. CHAPTER 7: COMPETITORS

7.1 COMPETITORS PROFILE

8. CHAPTER 8: DATA ANALYSIS

 8.1 DATA ANALYSIS AND INTERPRETATION

9. CHAPTER 9: FUTURE PLANS

9.1 FUTURE PLANS

9.2 BRITANNIA TO KICKSTART

10. CHAPTER 10: FINDINGS & SUGESSTIONS

11. CHAPTER 11: CONCLUSIONS

 BIBLIOGRAPHY
 LIST OF TABLES
Table No. Page No.

1. Table no. 1

2. Table no. 2

3. Table no. 3

4. Table no. 4

5. Table no. 5

6. Table no. 6

7. Table no. 7
 LIST OF FIGURES
Figure No. Page No.

1. Figure No. 1

2. Figure No. 2

3. Figure No. 3

4. Figure No. 4

5. Figure No. 5

6. Figure No. 6

7. Figure No. 7

8. Figure No. 8

9. Figure No. 9
 EXECUTIVE SUMMARY
The Company's textile mill - popularly known as 'Century Mill' - was one of the largest

composite mills in one compound in the whole of India. Due to technical limitations of

machinery, high labour costs, octroi charges, municipal taxes, water charges and cost of

electricity, the operations of the mill at Mumbai were not viable and accordingly its

manufacturing operations ceased after implementing a voluntary retirement scheme for workers

and staff in November-December 2006.

In view of the closure of Century Mill. and after necessary permission from the State

Government was obtained, it was decided to develop the available mill land at Worli, Mumbal

for commercial purposes. The existing old buildings have been demolished to the extent possible

and construction of commercial buildings meant for leasing at Worli, Mumbai has commenced

on part of the Land. Construction of one more office building behind Century Bhavan, Worti,

Mumbai has also commenced.

The Company has set up a New Textile Mill, "Birla Century", a Greenfield project at Jhagadi,.

Dist. Bharuch in the State of Gujarat has begun operations in the year 2008-09 to manufacture,

through State of Art highly sophisticated machineries, about 25 million metres of fabrics per

annum at a capital expenditure of about Rs.855 crore (including Captive Thermal Power Plant of

30 MW of about Rs.l06 crore).

The Company is in the process of setting up a new 1.50 million tonnes cement grinding unit viz.

Sonar Bangia Cement at Sagardighi, Dist. Murshidabad in the State of West Bengal at a capital

expenditure of about Rs.425 crore which is expected to be operational by September, 2012.

Cement manufacturing capacity at Manikgarh Cement is also being expanded by setting up a

new cement plant of 2.80 million tonnes capacity at the existing site with 40 MW Captive

Thermal Power Plant. The total outlay on this project is estimated to be about Rs.1600 crore and

enhanced capacity should be fully on stream by March, 206.

 RESEARCH METHODOLOGY
Research is a common language refers to a search of knowledge. Research is scientific &

systematic search for pertinent information on a specific topic, infect research is an art of

scientific investigation. Research Methodology is a scientific way to solve research problem. It

may be understood as a science of studying how research is don’t scientifically. In it we study

various steps that are generally adopted by researchers in studying their research problem. It is

necessary for researchers to know not only know research method techniques but also

technology.

The scope of Research Methodology is wider than that of research methods.

The research problem consists of series of closely related activities. At times, the first step

determines the native of the last step to be undertaken. Why a research has been defined, what

data has been collected and what a particular methods have been adopted and a host of similar

other questions are usually answered when we talk of research methodology concerning a

research problem or study. The project is a study where focus is on the following points:

RESEARCH DESIGN

A research design is defined, as the specification of methods and procedures for

acquiring the Information needed. It is a plant or organizing framework for doing the study and

collecting the data. Designing a research plan requires decisions all the data sources, research

approaches, Research instruments, sampling plan and contact methods.

Research design is mainly of following types: -

1. Exploratory research.

2. Descriptive studies
 3. Casual studies

EXPLORATORY RESEARCH

The major purposes of exploratory studies are the identification of problems, the

more precise Formulation of problems and the formulations of new alternative courses of action.

The design of exploratory studies is characterized by a great amount of flexibility and ad-hoc

veracity.

DESCRIPTIVE STUDIES

Descriptive research in contrast to exploratory research is marked by the prior

formulation of specific research Questions. The investigator already knows a substantial

amount about the research problem. Perhaps as a Result of an exploratory study, before the

project is initiated. Descriptive research is also characterized by a Preplanned and structured

design.

CASUAL OR EXPERIMENTAL DESIGN

A casual design investigates the cause and effect relationships between two or more

variables. The hypothesis is tested and the experiment is done. There are following types of

casual designs:

I. After only design

II. Before after design

III. Before after with control group design

IV. Four groups, six studies design

V. After only with control group design.

VI. Consumer panel design

VII. Exposit facto design

Area of study: The study is exclusively done in the area of marketing. It is a process requiring

care, sophistication, experience, business judgment, and imagination for which there can be no

mechanical substitutes.

Sampling Design: The random sampling is done because any probability sampling procedure

would require detailed information about the universe, which is not easily available further, it

being an exploratory research.

Sample Procedure: In this study “random sampling procedure is used. Random sampling is

preferred because of some limitation and the complexity. Area sampling is used in combination

with random sampling so as to collect the data from different regions of the city and to increase

reliability.

Sampling Size: The sampling size of the study is 100 Respondents.

 LIMITATIONS OF THE STUDY
Limitations are influences that the researcher cannot control. They are the shortcomings,

conditions or influences that cannot be controlled by the researcher that place restrictions on your

methodology and conclusions of this project report are as follow:

1. It was an academic effort and limited to cost, time and geographical area.

2. Numbers of respondents were restricted due to the time factor.

3. Scattering from respondents and dealers.

4. There is a lack of time.

5. Research is limited to Bareilly city.

6. Respondents are from different back ground.

7. Respondents are from different age group.

8. Respondents have different income level.