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MARKETING PLAN FOR MONDE NISSIN

CORPORATION (MNC)’s NISSIN WAFER


Batestil, Romeo,
Piloton, Denice
Salvaña, Clint Jan

EXECUTIVE SUMMARY
Monde Nissin Corporation (MNC) a Fast-moving consumer goods (FMCG) or consumer
packaged goods (CPG) company needs to utilize different marketing strategies to ensure sales.
Their marketer needs to use advertising and brand building strategies to address the discerning
buyers and distributor push to indifferent buyers. The manufacturer should understand consumer
behavior because distributors can’t help quality and price. It is only up to the manufacturers to
deliver what consumer wants. In the perspective of Monde Nissin Corporation, 88% of their
distributors said that it is the demand why they sell their products. This is the main reason as to
why there is a greater need to understand the distributor behavior. Considering them as a team,
working for the company may help them to be attached to the company. Also, due to the
competitive aspects of products among consumer goods, specifically biscuits, there is a need to
really understand consumer behavior since MNC needs to strive in ensuring that their goods
reached the market and consumed by their customers effectively.
This marketing plan shall consider Monde Nissin’s wafer segment only. The main product
for introduction is Nissin Wafer. This is the current biscuit segment being focused by the company
to regain market share among its competitors.
The marketing focus were made explicit in this plan. The details were primarily based in
the strategic focus on marketing, distribution, and sustenance of Nissin Wafer as a successful
business proposition in the local market. The primary data used in this marketing plan were done
from interviews and discussions from the General Manager up to the key directors and managers
in the Philippines and its head office in Manila as recommended by management. The sales
performance measures came from internal sales information systems in MNC while market data
from AC Nielsen subscription for the last five years.
Monde Nissin will change its focus to differentiating itself from other major competitors
in the market, namely, Universal Robina Corporation (URC), Republic Biscuit Corporation
(Rebisco), Liwayway Marketing Corp, Enerlife Philippines Inc. and other producers from
unorganized sectors. Our marketing challenge is to position Nissin Wafers as a high-quality, low-
price, any-time snack for the younger generation. Our objective also includes optimizing the
distribution strategy and maximizing profits.
Form the introduction of this new product to the market, MNC aims to optimize its
processes while ensuring that market share of Nissin Wafer would increase in the coming years.
CHAPTER 1 – INTRODUCTION

Background of the Organization

Monde Nissin Corporation (MNC) has been incorporated in 1979 and has continuously
provided Filipino consumers high quality products and has been a consistent top biscuit player in
the market. For more than two decades, MNC has steadily and aggressively risen to be the
Philippine’s leading food manufacturer and is carving its niche as one of the most competitive
players in the global industry. From its first biscuit, MNC has evolved into a premier food firm.
MNC is the country’s market leader in the dry bakery industry, having consistently making it since
2000 in the highest position for a dry bakery product manufacturer can reach in the “Top 1000
Corporation in the Philippines”.
Since its first fast-selling biscuits, Nissin Butter Coconut and Nissin Wafer, rolled out of
its Laguna Plant in 1980, MNC has embraced delivering excellence through its intensive market
research and continuous product innovation lead by its talented pools of people. Currently, MNC
has been producing biscuits and cookies and has a nationwide reach for its distribution channels
from supermarkets down to the sari-sari store.
To further expand its market share and complete its line of dry bakery products, Monde
Nissin Corporation bought MY San Corporation, the leading manufacturer of famous cracker
brands: SkyFlakes, Grahams, and Fita, and which have settled, too, in the “Top 1000 Corporation
in the Philippines”. Subsequently, it also ventured into instant noodles in 1989 and introduced wet,
dry and no-cook noodles in its Lucky Me! brands. In 2017, Lucky Me! once again topped Kantar
World Panel’s Brand Footprint Report as the most chosen consumer brand in the Philippines.
According to Kantar’s latest report, Lucky Me! outpaced 460 other fast moving consumer goods
(FMCG) brands in the Philippines as it reached almost all Filipino households (99%), and is
purchased 39 times in a year on average. Aside from the top brands, Kantar’s latest report also
gave recognition to ten of the fastest rising brands in terms of consumer reach points, owing to the
brands’ aggressive above-the-line and below-the-line efforts. Included in the top ten fastest rising
brands are Nissin Biscuits and Fita Crackers, also from the Monde Nissin portfolio.
MNC prides itself with an efficient sales force that ensures nationwide distribution. The
outlets being served are as follows: wholesale, distributors, sub-distributors, supermarkets,
convenience stores, and groceries. The distributors handle the orders of smaller retailers and sari-
sari stores. MNC Biscuits are being advertised through television and radio.
MNC rarely uses prints and billboards to communicate its products to consumers. To name
a few of its latest television ads, some 30-second commercials were done for Sky Flakes, Fita,
Bingo Peanut Butter, and Bingo.

Vision, Mission and Goal

Vision: (1) We are a food company most admired for its agility and innovation for being number
one.
(2) To be the dominant market leader in the wafers segment, driving segment growth and
increasing segment’s market shares to total biscuits category

Mission: We are organization of happy and creative people striving for excellence and committed
to uplift the lives of all whom we serve.

Goal: The 5-year goal of Monde Nissin is drafted in year 2015, which is to achieve Php. 60 billion
in business size. This will be anchored on:
1. Growing the existing business by 15% year on year
2. 20% increment will come from new businesses (new products and distribution business) and
market expansion.

The corporate strategies aligned to these goals are:

1. Business-driven Channels of Distribution Management


2. Business-driven sales and market insight management
3. Drive New Businesses to contribute significantly to overall portfolio
Scope and Limitation

The marketing plan shall take into account Monde Nissin wafer segment only, namely
Nissin Wafer lines. This is the current biscuit segment being focused by the company to regain
market share among its competitors.

For information, primary data usually done from interviews and discussions from the
General Manager up to key directors and managers in the Philippines and its head office in Manila
as recommended by management. The sales performance came from internal sales information
systems in MNC while market data from AC Nielsen subscription for the last five years.

CHAPTER 2 – SWOT ANALYSIS

Strengths and Weaknesses of the Company

Strengths:

 High Cash Turnover


- A Current Ratio of more than 1 indicates that a company is liquid enough to cover
its short term liabilities. With a current ratio of 1.2, Monde Nissin could liquidate
current assets at only 78 percent of book value and still pay off current creditors in
full.

 High Profitability Ratio


- Monde Nissin’s net profit margin is above the industry average of 5 percent. For
every peso of sales, the company is generating .07 centavos of net income.

 Wide Product Variation


- MNC has a wide assortment of quality product line which are biscuits, noodles,
beverages, and culinary. This is a perceived strength because it caters to the various
segments (demographics and psychographics) of its consumers which may be
absent to its competitors.
 Strong Brand Image
- MNC has been in the industry for 35 years, through time they have been offering
the its consumers with a wide assortment of quality biscuits, noodles, beverage and
culinary segments. In 2017, Lucky Me! topped Kantar World Panel’s Brand
Footprint Report as the most chosen consumer brand in the Philippines. Aside from
the top brands, Kantar’s latest report also gave recognition to ten of the fastest rising
brands in terms of consumer reach points, owing to the brands’ aggressive above-
the-line and below-the-line efforts. Included in the top ten fastest rising brands are
Nissin Biscuits and Fita Crackers, also from the Monde Nissin portfolio.

 Strong Sales and Marketing Experience in biscuit category with Long-term


Relationship with Trade Partners
- Through the years, MNC has a pool of skilled and experienced sales people in the
biscuit industry recognized by the trade partners. MNC was awarded by the
Consumer Union of the Philippines Awardee as “Best Biscuit Manufacturer in the
Philippines” for the fifth time.

 Market leader in the total Biscuit Segment

Table 1. Market Share for Biscuits in the Philippines

Source: AC Nielsen

- Based on the latest report of AC Nielsen, MNC and Monde M.Y. San
Corporation are estimated to hold 32% of the entire biscuits and cookies
market while Rebisco Captures 26%, URC, 16% while other companies share
the remaining 26% of the market.
 Strong Distribution Platform
- MNC prides itself with an efficient sales force that ensures nationwide distribution.
The outlets being served are as follows: wholesale, distributors, sub-distributors,
supermarkets, convenience stores, and groceries. The distributors handle the orders
of smaller retailers and sari-sari stores.

Weaknesses:

 High Debt/Equity Ratio


- Monde Nissin’s debt ratio is 70.28 percent, which means that its creditors have
supplied more than half the total financing. In this case, it is not so favorable since
market averages are around 30%. Creditors will be reluctant to lend the firm more
money, and management would probably be subjecting the firm to the risk of
bankruptcy if it sought to borrow a substantial amount of additional funds.

 Challenged in the Wafer Segment


- Based on the latest report of AC Nielsen, MNC and Monde M.Y. San Corporation
are estimated to hold 23% of the entire wafer market. Its market share has declined
in 2017. Market share decline is also experienced in Rebisco and Stik-O. This is
due to the entry of Richeese in the wafer market which significantly increased its
market share from 6% only in 2016 to 8% in 2017.

Table 2. Market Share for Wafers in the Philippines

Source: AC Nielsen
 Difficulty in Distributing New Products of Joint Venture Partnerships
- Since 2010, there are already 2 companies have withdrawn partnership with MNC
already, namely, Wrigley’s Philippines (Manufacturing Company of Doublemint)
and Kellog’s (Manufacturing Company of Pringles Snacking and Kellogs Cereal
Foods) due to differences in processes and directions.

 Medium to High Range Pricing


- Comparing with their competitors’ price range, MNC has medium to high pricing
point for its consumers. Price ranges form From Php6.00 up to Php106.00
depending on the size. Currently, MNC maintains a pool of suppliers with a good
and long-term relationship for better and faster acquisition of supplies and obtain
economies of scale in the future.

Opportunities and Threats of the Company

Opportunities:

 Philippines Continues to Benefit from Low Commodity Prices


- Based on the report from Euromonitor, the cost of production will be lessened as
the prices of basic commodities such as oil and flour became less costly despite
high inflation rate. This will lead to cost efficiency on the biscuit manufacturing
industry as it will either increase its profit margin or lower the prices of their
products to be competitive in the market.

 Increase in Impulse and Indulgence Products


- As reported by the Euromonitor, the demand for impulse and indulgence products
continue to be sustainable with a growth of 6% last 2014. These products are the
ones that can be easily bought without much hesitation or thinking that’s why most
of the impulse and indulgence products are located near checkout counters so
consumers can easily grab and pay for it. These products include chocolate, candies,
sweets, and novelty snacks.
 Increasing Trend on Health-Consciousness
- Based on the report of Euromonitor, there is an increasing trend in the health-
consciousness among Filipinos. Many are being careful on the ingredients of what
they buy and what they are eating and the effects of it to their body. This trend will
be beneficial to biscuits with healthier options.

 Increase Usage in Social Media


- According to a survey, Filipinos are active on social media for 53 hours a week
compared to the global average time of being active on social media which is 42
hours per week. There can be an implication to these since social media nowadays
are vehicle to promote the product offerings even in any kind of business. Utilizing
social media can create a wider reach for the target market of the companies but
with lesser cost than the traditional media like TV, radio and print.

 Increase in Household Size


- Based on the report of the Euromonitor, 13.9 million of the household in the
Philippines is couple with children while the rest are equal with 1.9 million for
couple without children and single-person homes and single-parent homes. The
impact it has on the industry is the consumption level of the people per household.
If a large number of household in the Philippines has a family member consisting
of two parents and one or more child, then their budget for food is also large. The
implication of this on the industry is that a larger household size creates a larger
demand for different needs like food that the companies can satisfy

 Expansion of Middle-Class and Millennials


- With the continued growth of the middle-class in the Philippines, Euromonitor
forecasted that will be a greater opportunity to target new customer segment. Since
the middle-class is growing and they are looking for a good quality product for a
price, then companies are diversifying to cater to what need the middle-class
demands. Many companies now offer healthier products compared to their original
product offerings just to get a larger market in the middle-class.
- Millennials aged 9-12 is forecasted by Euromonitor to reach 8.9 million by 2020.
During this stage in life, the millennials are most likely to be in grade school up to
high school wherein they spend longer time in school and are usually given “baon”
or food allowance. Due to this, there is also a great number of millennials who are
obese or malnutrition. So parents are extra careful of what their children are eating
and buying in school. Aside from money allowances, they prepare lunch box for
them to ensure that they will eat a good meal at least during lunch. The implication
on this in the industry is that companies might want to have a set of product
extension that will cater to what the parents of these millennials demand.

Threats:

 DepEd Regulation of select sweet biscuits


- The Department of Education pursued to regulate the selling of select sweet
biscuits, especially with chocolates, inside and outside the school. This includes the
stores outside the school premises apart from the school canteen. DepEd seeks to
promote the importance of eating healthy food even in snack time among students.
Students usually have their “baon” aside from extra money allowance. This will
have an impact in the biscuit manufacturing industry with sweetened line products.

 Increase of Foreign Direct Investment


According to Euromonitor, Foreign Direct Investment is the investment that a
business who originated in other countries wanting to invest their business also here
in the Philippines. It has also been giving a good performance since 2010 and this
2014 it reached 69.4% real growth. The investors are engaged in investing more
here in the Philippines because mainly of the macro-environmental stability.

 Government Regulation on the Use of Food Additives


- The government of the Philippines released its updated list of food additives to be
used with limitation or absolute ban in food packaging as a chemical component
for longer shelf-life and artificial substitute for food flavors. In the packaged biscuit
industry, shelf life is probably one of the important characteristics that a
manufacturer needs to consider. With the government regulation of its usage,
companies in the industry are facing a restriction of the mention additives in the
new list in their production.

CHAPTER 3 – COMPETITOR ANALYSIS

The Biscuits industry players are divided into three groups: Large Manufacturers,
Neighborhood Bakers, and the cottage or backyard producers.
There are at least 16 large manufacturers of biscuits and cookies in the country. These
include companies that are also known to product other food products directly or through their
affiliates. The entire industry was estimated to be P4.4 billion as per the NSO’s data last 2003.
According to Nielsen, the biscuits and cookies market is concentrated among four major players,
namely: Monde Nissin Corporation together with subsidiary Monde M.Y. San Corporation,
Rebisco and URC. Overall, MNC and Monde M.Y. San Corporation are estimated to hold 32% of
the entire biscuits and cookies market while Rebisco Captures 26%, URC, 16% while other
companies share the remaining 26% of the market. Please refer to Table 1, which is the Market
Share Data of Biscuits in the Philippines.
By product type, Nielsen reported that crackers (SkyFlakes, Magic Flakes, Rebisco
Crackers, etc.) are the best-selling variety followed by sweet biscuits (e.g. Eggnog, Marie, etc.),
and wafers (e.g. Nissin Wafer, etc.).
In 2017, few of these companies registered double-digit sales growths, with the highest
posted by WL Foods Corp. at 15%. This is followed by Universal Robina Corp. and
Commonwealth at 11% and 9% increase in sales, respectively. Whereas, Rebisco and Monde M.Y.
San Corporation only improved by 6% in sales versus 2016. Here is a summary of revenues by
selected players (in Million pesos):

COMPANY 2016 2017 % Growth


Biscuits 43,346,455.1 47,312,458.8 9
MNC/MMY 14,337,760.7 15,164,841.1 6
MMY 9,175,163.8 9,687,787.8 6
MNC 5,162,597.0 5,477,053.4 6
REBISCO 11,541,469.7 12,272,745.9 6
URC/CFC 6,776,774.0 7,503,626.1 11
COMMONWEALTH 968,102.5 1,054,888.4 9
FIRST CHOICE 0.0 -
CROLEY 773,118.0 828,779.3 7
ECCO 753,304.3 787,797.4 5
GRAND ALPHATECH 460,593.6 468,734.5 2
MARTINEZ/LA PACITA 289,547.4 260,091.2 (10)
METRO BISCUITS 0.0 0.5 -
FAIRSUN 25,853.9 26,163.6 1
KRAFT/NABISCO 1,677,285.5 1,750,758.5 4
WL FOODS 927,443.7 1,067,011.6 15
COLUMBIA 122,637.6 120,977.2 (1)
OTHERS 4,692,564.4 6,006,043.5 28

Among the top players, MNC’s top three competitors are: Republic Biscuit Corporation
(Rebisco), Universal Robina Corporation (URC) and Kraft/ Nabisco.
However, looking at the wafer segment only, we see that Richoco and Richeese generated
the highest growth at 1883% and 89%, respectively. This is followed by Oishi Wafu Cheese and
other Oishi wafers at 46% and 32%, respectively. Big players like URC only grew by 32%
followed MNC at 26% and Rebisco at 15%.

COMPANY 2016 2017 % Growth


WAFER 5,496,550.7 6,909,227.3 26
TOTAL MONDE 1,396,530.9 1,598,391.9 14
NISSIN/MMY
NISSIN WAFER 840,873.5 1,018,968.1 21
NISSIN WAFER CHOCO 584,428.6 748,450.9 28
NISSIN KING WAFER NA 100,514.4 -
CHOCO 22g
NISSIN WAFER VANILLA 135,428.3 142,641.5 5
NISSIN WAFER YUMMY 121,016.6 127,875.6 6
BUTTER
NISSIN WAFER STICK 319,024.8 363,024.5 14
NISSIN WAFFLE DE LUXE 152,111.9 116,809.4 (23)
NISSIN CUBEE 84,503.3 92,340.2 9
WAFER/CUBEE
NISSIN CRUNCHERS NA 7,180.4 -
OTHER MONDE WAFER 17.4 69.3 298
(SUMO + NISSIN
ASSORTED)
TOTAL URC 732,268.4 964,966.1 32
WAFRETS BRIX 727,331.9 951,129.6 31
JACK & JILL WAFRETS 173,769.4 224,784.0 29
BRIX CHEESE
JACK & JILL WAFRETS 379,982.3 514,634.0 35
BRIX CHOCO
JACK N' JILL WAFRETS 173,580.2 211,711.6 22
BRIX CHOCO VANILLA
OTHERS 4,936.5 13,836.5 180
TOTAL ECCO FOODS 753,304.3 787,797.4 5
STIK-O 753,304.3 787,797.4 5
TOTAL ISLAND BISCUITS 74,290.7 70,945.2 (5)
KIDDIE 25,866.8 19,859.0 (23)
OTHERS 48,423.9 51,086.3 5
TOTAL MULTIRICH 61,483.6 67,785.7 10
JUMPEE SNX 61,483.6 67,785.7 10
OTHER NA NA -
TOTAL FAIR SUN 25,853.9 26,163.6 1
CHAMPOLETE 1,833.7 2,099.9 15
CHAMPOLA 24,020.2 24,063.8 0
TOTAL REBISCO 1,414,907.1 1,628,927.0 15
SUPER STIX 1,055,439.1 1,236,795.2 17
WAFERTIME 359,467.9 392,131.9 9
TOTAL WAFERTIME 13g 227,747.3 232,084.5 2
WAFERTIME RICH 129,518.4 158,700.7 23
CREAM
LOACKER WAFERS 148,479.1 149,342.5 1
LOACKER QUADRATINI 69,505.2 76,904.2 11
LOACKER FLAT WAFERS 75,248.3 69,023.9 (8)
TOTAL LIWAYWAY 36,444.7 49,900.7 37
MARKETING
OISHI WAFU CHEESE 11,751.3 17,127.5 46
OISHI WAFU LECHE 11,286.3 14,919.0 32
FLAN
Others OISHI 13,407.1 17,854.1 33
RICHEESE 296,931.0 560,574.0 89
RICHOCO 16,132.6 319,865.1 1883
DEKA 35,345.0 43,036.5 22
OTHER WAFER 504,579.5 641,531.6 27

Major Competitors of Monde Nissin:

 Universal Robina Corporation (URC)


Founded by John Lim Gokongwei Jr., for 50 years URC have been providing the Filipino
with its snack food offering. Its most popular brand is Magic Flakes, Presto and Cream-o for
biscuits, Jack n’ Jill for snack food, C2 for RTD cold tea and Great Taste for coffee. Currently,
they have operations in eight other countries and they are now exporting to US and Europe as well.
Its wafer products include Wafrets Brix, Wafrets Brix Cheese and Wafrets Brix Vanilla.

 Republic Biscuit Corporation (Rebisco)


Rebisco has been around for 50 years producing a large variety of snack food for the
Filipino people. Under Rebisco are other group of companies like Multirich with their famous
wafer stick, Superstix; Suncrest with their breads like Crossini; and of course Rebisco’s famous
Hansel, Bravo and Rebisco Crackers. Its wafer products include Super Stix and Wafer time.

 Liwayway Marketing Corp.


Liwayway Marketing Corp. started with producing starch and coffee 60 years ago but then
ventured out into snack with their breakthrough products, Oishi Prawn Crackers and Kirei Yummy
Flakes. Now, Oishi is extending their product variation to beverage like Smart-C, Milk like Oaties,
and sweet and savory snack like Crispy Patata, Cracklings and Bread Pan. Its wafer products
include Oishi Wafu Cheese and Oishi Wafu Leche Flan.

 Enerlife Philippines Inc.


Enerlife Philippines Inc. is an affiliate of Nabati Group. Enerlife is engaged in the selling,
marketing, and distribution of the widely known products, Richeese and Richoco in the
Philippines. These products are the result of a combination of selected raw materials with modern
production process to produce quality and nutritious products.
CHAPTER 4 - MARKET ANALYSIS

For the past 3 years, the market share of Nissin Wafer is on a down trend for the past three
years. From a market share of 30% in 2015, it is now down by 7% points or only at 23% points.
Several factors have contributed to the huge decline of Nissin Wafer’s market share. This includes
the product development of Rebisco’s Wafer time in 2016 and the entry of Richeese Wafer on the
same year. Hence, the key issue are the product innovations are the growth driver of competitors
in the wafer segment.

Table 3. Market Share for Wafers in the Philippines for the past 3 years
Potential Market Segments
Source: AC Nielsen
Potential Market Segments

Based on the report from AC Nielsen, growth of new wafer products is fueled by
other market segments –Teens and Young Working Adults. This can be seen in the wafer
products of Richeese and Wafrets Brix.

Table 4. Category Growth of Richeese and Wafrets Brix per demographics

Source: AC Nielsen
However, based on the current product portfolio of Nissin Wafers, it seems that
Table 5. Category Growth of Nissin Wafers per demographics

thereSource:
areACno
Nielsen
enough efforts to cater the needs of the Young Working Adult (YWA)
segment. Hence, consumers perceive that Nissin Wafers can only be enjoyed by kids
thereby limiting trial and consumption among other segments. Based on the study
conducted by Nielsen, 31% of the Teens and YWA said that they do not consume Nissin
Wafer 25g anymore because this is perceived to be eaten by kids only. On top of this, 26%
of the Teens and YWA said that they have hard time looking the product in the store while
7% of them said that the product is too sweet. When asked what are the top biscuits brand
consumed by them, the lists include SkyFlakes Crackers, Fita Crackers, and Rebisco
Crackers. They also mentioned sandwiches brand such as Rebisco Sandwich, Cream-o and
Bingo.
With this, a new product of Nissin Wafer will be launched catering the Teens and
Young Working Adult demographics. The new Nissin Wafer product that will be launched
will be familiar with higher grammage to satisfy the appetite of the target market’s
demographics. The new product of Nissin Wafer will be enjoyed both by Moms/ Kids and
Young Working Adults (YWA).
Apart from launching a higher grammage/ large format of Nissin Wafer (22 grams),
part of the two-pronged strategy of Nissin Wafer for Dominant Market Leadership in 2018
is a direct and head on assault towards Richeese and Owning an Untapped Flavor. The first
strategy is to launch a 22g of Nissin Wafer with Cheese Flavor to directly compete with
Richeese and Cal Cheese as a 3rd player. The second strategy is to launch a 22g Nissin
Wafer with Peanut Butter Flavor to own a bigger and an untapped flavor in the wafers
segment.
Chosen Target Markets
Socio-economic class broad C looking for an alternative and affordable source for
wafer snacks. These are the people who are Young Working Adults (YWA) with age 21 –
35 years old who are budget conscious and would choose value for money versus high
quality.

Characteristics of the Target Market


The demographics of the target market are ranges from teens to young working
adult. This will address the lapse users of Nissin Wafer 12g. They are previous Nissin
Wafer 12g users has stopped using the product as the latter is perceived to be eaten by kids
only.

Sales Forecast for Three Years

To retain back at 30% market share in 2018, a total of 1,878 cases per day of Nissin
Wafer 22g and Nissin Wafer Cheese and Peanut Butter 22g should be sold or a total of
273,300 cases in March to December 2018. This is equivalent to additional half billion
sales value for Nissin Wafer in 2018. Below are the details of the three-year forecast of
Nissin Wafer’s new product lines.

2018 Daily
Nissin Wafer Sales Volume 2018 2019 2020
Sales Target

Nissin Wafer King (22g) 273,300 327,960 393,552 911

Nissin Wafer King Cheese (22g) 95,100 114,120 136,944 317


Nissin Wafer King Peanut Butter
(22g) 195,000 234,000 280,800 650

Total 563,400 676,080 811,296 1,878


2018 Daily
Nissin Wafer Sales Value 2018 2019 2020
Sales Target

Nissin Wafer King (22g) 230,938,500 277,126,200 332,551,440 769,795

Nissin Wafer King Cheese (22g) 86,531,490 103,837,788 124,605,346 288,438


Nissin Wafer King Peanut
Butter (22g) 177,430,500 212,916,600 255,499,920 591,435

Total 494,900,490 593,880,588 712,656,706 1,649,668