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Questionnaire Results Analysis

I conducted this questionnaire in order to identify my target audience for my music
video production. It gave me an insight into to what people want from my music
video, and will essentially help me to develop an intriguing R&B music video that will
captivate my audience.

HOW OLD ARE YOU? ARE YOU MALE OR FEMALE?

0-10 10 to 15 16 to 25 26 to 40 41+ Male Female

0%
7% 13%
10%
30%

70%
70%

The majority of the people that answered my questionnaire were female, which
could potentially cause my research to be biased and provide an unrealistic depiction
of the general target audience for the R&B music genre. It was also predominantly
answered by people of the same age group, which could once again make it biased
and affect the authenticity of my questionnaire results.

DO YOU LIKE LISTENING TO MUSIC?
Yes No

0%

100%

When answering the question: ‘Do you like listening to music?’ 100% of people
answered ‘Yes’. This may make my questionnaire more reliable as both males and
females agreed that they liked to watch music videos, and there were no anomalies
answering ‘No’.
DO YOU PREFER IF A MUSIC VIDEO FOCUSES ON THE
MAIN SINGER OR FOLLOWS A DANCE ROUTINE?
Main singer Dance routine

27%

73%

When answering the question: ‘Do you prefer if a music video focuses on the main
singer or follows a dance routine?’ 73% of people answered ‘Main singer’. This will
help me to structure my music video, and to identify what types of scenes and
camera shots I should include.