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Instagram

Profiles
for Merchandise Mart Design Center
Dec 01, 2017 - Mar 14, 2018

Determine the impact of Instagram content by analyzing your activity


Instagram Profiles | 1 of 5

Instagram Activity Overview

1,659 4,024 109


Total Followers Likes Received Comments Received

Instagram Audience Growth

AU D I E N C E G R OW T H , BY DAY

12

10

0
1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
DEC JAN FEB M AR

F O L LOW E R S G A I N E D

Follower Metrics Totals


Total followers increased by
Total Followers 1,659

Followers Gained 376 29.3%


since previous date range
People that you Followed 54
Instagram Profiles | 2 of 5

Instagram Publishing Behavior

M E D I A P E R DAY

0
1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
DEC JAN FEB M AR

MEDIA SENT

Publishing Metrics Totals


The number of media you sent
Photos 57
decreased by
Videos

Other
2

7
14.3%
since previous date range
Total Media 66

Instagram Top Posts

@merchandisemartdesigncenter
@merchandisemartdesigncenter
@merchandisemartdesigncenter
116 Engagements 111 Engagements 112 Engagements
Instagram Profiles | 3 of 5

Instagram Outbound Hashtag Performance

M O ST U S E D H AS H TAG S M O ST E N G AG E D H AS H TAG S

#interiordesign 50 #interiordesign 2,896


#designcenter 45 #designcenter 2,349


#designinspo 38 #chicago 1,783


#themart 36 #designinspo 1,716


#merchandisemart 34 #themart 1,617


#chicago 31 #merchandisemart 1,560


#igdesign 28 #chicagointeriordesign 1,403


#iginteriors 24 #igdesign 1,240


#chicagointeriordesign 24 #interiors 1,083


#interiors 22 #interior123 892



Instagram Profiles | 4 of 5

Instagram Engagement

AU D I E N C E E N G AG E M E N T, BY DAY

120

100

80

60

40

20

0
1 5 9 13 17 21 25 29 2 6 10 14 18 22 26 30 3 7 11 15 19 23 27 3 7 11
DEC JAN FEB M AR

LIKES RECEIVED COMMENTS MEDIA SENT

Engagement Metrics Totals The number of engagements


increased by
Likes Received 4,024

Comments Received 109 13.2%


Total Engagements 4,133 since previous date range

The number of engagements per


media increased by
Engagements per Follower 2.49

Engagements per Media 62.62 32.1%


since previous date range
Instagram Profiles | 5 of 5

Instagram Top Influencers Engaged

@madegoods @marc.ange
31.6k Followers 25.4k Followers

@juliabbuckingham @inmod @jasonmccoy…


58.0k Followers 23.8k Followers 22.3k Followers

Instagram Stats by Profile

Total Follower Followers Media Comments Total Engagements per Engagements per
Instagram Profile
Followers Increase Gained Sent Sent Engagements Media Follower

Merchandise Mart
1,659 29.3% 376 66 80 4,133 62.6 2.49
Design Center