You are on page 1of 6

Change Management Workshop

Terminology Policies & Change Management
Gabriele Sauberer (TermNet)

The role of terminology policies within strategies to manage change in society and organizations: a business oriented point of view.

2006-11-15

Workshop Terminology Policies and Planning

2

Change Management
Definition and history of change management an online tutorial: http://www.change-management.com/tutorialdefinition-history.htm “… two fields of thought: an engineer's approach to improving business performance and a psychologist's approach to managing the human-side of change.”
2006-11-15 Workshop Terminology Policies and Planning 3

Change Management

A combination of these two approaches is to be supposed to be the most successful.
2006-11-15 Workshop Terminology Policies and Planning 4

Change Management
Engineer Focus Business practices Starting point Measure of success Perspective on change Processes, systems, structure ISO 9000, Quality Management, etc. Business issues or opportunities Financial and statistical metrics “Shoot the stragglers, carry the wounded.” Psychologist People Human resources Personal change, employee resistance Job satisfaction, turnover, productivity loss
“Help individuals make sense of what the change means to them.”

Definition

Change management is the process, tools and techniques to manage the people-side of business change to achieve the required business outcome, and to realize that business change effectively within the social infrastructure of the workplace.
5 2006-11-15 Workshop Terminology Policies and Planning 6

2006-11-15

Workshop Terminology Policies and Planning

1

Definition

Change Management
Any organization today should: constantly examine its performance, strategy, processes and systems to understand what changes need to be made understand the implications of a new change on its employees given their culture, values, history and capacity for change.
7 2006-11-15 Workshop Terminology Policies and Planning 8

This definition allows to: Separate change management from business improvement techniques. View change management as an essential competency to overlay and integrate with these techniques.

2006-11-15

Workshop Terminology Policies and Planning

What changes?
1) Business culture & values The response of the employee has shifted from “yes, sir” to “why are we doing that” evolution from traditional values (control, predictability and consistency) to new values (accountability, ownership and empowerment) makes the implementation of business change more difficult
2006-11-15 Workshop Terminology Policies and Planning 9

Terminology & Change if you want to convince decision makers to implement your terminology policy, you should: find out who the decision makers are analyse expectations of interested parties & people involved be able to „speak the language“ of these (business) people
2006-11-15 Workshop Terminology Policies and Planning 10

Framework & Expectations
Involved mood, attitude +/=/Principal of university, CEO;

Framework & Expectations
strategies, remedies
Long-term strategy; awareness raising; budget plans; time management; fund raising Major methodologies; delegation of tasks

relevance, power 1......5
5 -4

expectations (+) concerns (-)
+ CONSISTENCY; cost savings, transparency - Costs and time consuming, trqining needs; change management More efficiency; more budget; branding Feasible ? More work? Evaluation ? Expertise sufficient?

Involved

Senior management, Boss

mood, attitude +/=/+

relevance, expectations (+) strategies, power concerns (-) remedies 1......5
4-5 Recognition Hidden agenda? Provide visibility, support; detailed infor,ation; training etc

Terminology team

Decision makers

Head of CommunicAt ion; middle mgnt

4–5

2006-11-15

Workshop Terminology Policies and Planning

11

2006-11-15

Workshop Terminology Policies and Planning

12

2

What changes? 2) Organization of work & business processess – towards project oriented organizations to implement your terminology policy successfully, you should: treat the policy like a programme – to be broken down into & implemented by several projects:
2006-11-15 Workshop Terminology Policies and Planning 13

Terminology & Change

define goals, strategic approach and success of the programme, define objectives and success of the projects & the project management be familiar with the characteristics of projects, etc.

2006-11-15

Workshop Terminology Policies and Planning

14

Every Project is new / innovative, relevant / important complex, dynamic interdisciplinary, and has a project „culture“ (rules and way of management)

Every Project is determined by the golden triangle
Resources

Time
2006-11-15 Workshop Terminology Policies and Planning 15 2006-11-15 Workshop Terminology Policies and Planning

Quality
16

Project Management
WHO does WHAT (until) WHEN HOW (in which form) WHY WHERE

Terminology Projects
What is specific about terminology projects? Complex, cost & time consuming need for explanation („what is terminology?“ „what is the difference between terminology and ...?“) need for argumentation („why important?“ „feasible anyway?“ „how much ...“, too broad, too horizontal, etc.)
17 2006-11-15 Workshop Terminology Policies and Planning 18

2006-11-15

Workshop Terminology Policies and Planning

3

What changes?

Management Principles

3) Management philosophy You should know & consider the 6 basic principles of efficient and effective management:

1. Think and act result-orientated 2. Contribute to the big picture 3. Focus on few things

2006-11-15

Workshop Terminology Policies and Planning

19

2006-11-15

Workshop Terminology Policies and Planning

20

Management Principles

Terminology & Change

4. Use your strenghts 5. Create trust 6. Think positive
(Fredmund Malik)

To know the principles does not necessarily mean to be able to apply them Success factors for terminology policy projects Understanding and contributing to management philosophy & strategy

2006-11-15

Workshop Terminology Policies and Planning

21

2006-11-15

Workshop Terminology Policies and Planning

22

Success Factors 1. Think and act result-orientated Design your terminology project(s) practice- and result-oriented Promote your results (the new terminology policies helps/helped to inprove, reduce, optimize ...) Define your goals clear and measurable (SMART formula)
2006-11-15 Workshop Terminology Policies and Planning 23

Success Factors

SMART - ensure that goals are set S-pecific M-easurable A-chievable R-ealistic / R-elevant T-imely / T-ime specific
2006-11-15 Workshop Terminology Policies and Planning 24

4

Success Factors
2. Contribute to the big picture Terminology policies play a crucial role in the management of changes and improvements of: Information & knowledge management Corporate speach / corporate identity PR & Marketing Diversity Management .............
2006-11-15 Workshop Terminology Policies and Planning 25

Success Factors
3. Focus on few things Start with smaller projects for a specific need and in a specific field of change e.g.: multilingual newsletter for new international / diverse teams; online manual for new corporate software tools, .............................
2006-11-15 Workshop Terminology Policies and Planning 26

Success Factors 4. Use your strenghts When it´s easy, it´s your strenght and you are good in it Concentrate on the strenghts of the terminology policy – and your own strenghts If necessary, find competent partners to compensate the weeknesses
2006-11-15 Workshop Terminology Policies and Planning 27

Success Factors
5. Create trust Clear objectives and structures Consistent internal and external terminology and communication – to support successful Change Management The terminology product/service as essential part of the product/service of the company/organization – to ensure quality Culture of dealing with problems, conflicts, mistakes, team culture, etc.
2006-11-15 Workshop Terminology Policies and Planning 28

Success Factors

Success Factors

6. Think positive Terminology as high quality part of end products which are needed and appreciated in a fast changing society e.g. the 3 main fields of application for terminology products, services and tools (p/s/t)
2006-11-15 Workshop Terminology Policies and Planning 29

6. Think positive Terminology as high quality part of end products which are needed and appreciated in a fast changing society: 1. Information & communication (p/s/t) 2. Classification (p/s/t) 3. Translation (p/s/t)
2006-11-15 Workshop Terminology Policies and Planning 30

5

African languages
6. Think positive e.g. European and African languages as resources & markets – not as problems Roundtable „Language policies in a global perspective and human rights“ within the project „Linguistic diversity and literacy in global perspective“ (www.ecml.at), 21st June 2005, Vienna, Austrian Commission for UNESCO
2006-11-15 Workshop Terminology Policies and Planning 31 2006-11-15

Thank you

For your attention! www.termnet.org gsauberer@termnet.org

Workshop Terminology Policies and Planning

32

6