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INTRODUCTION

Tractors are definitely a special species in the world of Automobiles and multipurpose vehicles. I am
always interested to explore Tractors and apply innovative design principles to them. There is a lot of
scope for intervention of Industrial Design in Indian Tractor.
I am fortunate to attain a right platform to explore this field during my internship at TAFE. During my
Internship, I was given an opportunity to study the evolution of TAFE product styling and compare it
with that of the competitors.
As an extension of my internship study, I was given an opportunity to takeup my Thesis project in the
field of Tractor in collaboration with TAFE. After studying the form evolution of Various Indian tractors,
I was interested to explore the possibilities of elevating the comfort, aesthetics and user experience of
driver’s workspace of Indian tractor to develop an wholistic knowledge of a tractor design by combining
the external styling and interioroperational comfort.
Considering the evolution of Tractor design on International basis and incresed demand in Indian market,
Indian tractor is going to experience a design evolution in the coming future. This provoked me to takeup
this project to Design futuristic concpts for Indian tractor. considering the time span from
conceptualization to manufacturing, 2015 is takenup as the year of target.

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Hazard warning switch 02. Lhand Rhindicator switch 04. During the process of identification of elements of interaction. Oil and pressure gauge 05. Ammeter Throttle lever Water temperature gauge Starter switch Fuel cutoff Horn switch HISTORY OF TRACTORS.2 IDENTIFICATION OF ELEMENTS OF INTERACTION: After finishing the exploration process. .mmeter 09. Lighting switch 03. Battery charging indicator 08. I had developed understanding about various controls in the operators workspace. Head light warning light 06. Hour cum r. Lhand Rhwarning light 07. I have documented each and every control with which the operator interacts 01.p..

Despite this aggressiveness the first three decades after independence local production of 4-wheel tractors grew slowly. Yet. by the late 1980s tractor production was nearly 140.000 per year. now owns 24% of TAFE. India overtook the United States as the world's largest producer of four-wheel tractors with over 16 national and 4 multi-national corporations producing tractors today. AGCO. indicating large opportunities still exist for agricultural mechanisation. TAFE Main article: TAFE Tractors Tractors and Farm Equipment Limited (TAFE) was established in 1961 to manufacture and market Massey Ferguson tractors and related farm equipment in India. the owner of Massey Ferguson.000 units per year and by the late 1990s with production approaching 270. The socialist oriented five-year plans of the 1950s and 60s aggressively promoted rural mechanisation via joint ventures and tie-ups between local industrialists and international tractor manufacturers. . Tractors are built and sold in India under both the TAFE and Massey Ferguson brands. Despite these impressive numbers FAO statistics estimate that of total agricultural area in India. less than 50% is under mechanised land preparation.As commercialisation of agriculture grew in intensity in the mid-to-late 19th century the British Raj and the local legislatures and provinces began investing in agricultural development through support and establishment agricultural research farms and colleges and large-scale irrigation schemes yet the level of mechanisation was low at the time of independence in 1947.

and exported under both brands as well. TAFE bought the Eicher Motors tractor and engine division. In 2005. .

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supplychainbrain.techopedia.com .com (3) www.com (5) www. References (1) Eicher’s Manual (2) www.inboundlogistics.logisticsbureau.com (4) www.

wikipedia.pk/ http://www.(6) www. Usman Enterprises (Ferozewala Dealer) Rana Tractors Farm (Beghumkot) Madina Traders (Beghumkot) http://www.interpack.org (7) www.com (8) www.millat.com.indianmba.com/ Annual Report (2012) .com Marketing Division MTL Machining Division MTL Engine Assembly Plant (EAP) Tractor Assembly Plant (TAP) Quality Assurance Dept.googlesearchengine.