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The

Startup
Guide 2013 Edition

Building a Better World
Through Entrepreneurship

RYAN ALLIS With Ellen Daly
CEO of Connect.com
More slides at www.startupguide.com

ENTREPRENEURSHIP

FIND a big
Problem
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ABOUT THIS PRESENTATION

THIS presentation IS PART OF A LARGER slide DECK on
building a better world through entrepreneurship

For more slides & CONTENT visit:
Startupguide.com
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entrepreneurship Find a big problem

GREAT PRODUCTs FULFILL
ONE OR MORE OF THE FOLLOWING
12 KEY HUMAN DESIRES
HUMAN CONNECTION HUMAN EXPRESSION
making money TAKING CARE OF FAMILY
HELPING OTHERS LEARNING
FINDING A PARTNER HEALTH / SURVIVAL
NEW EXPERIENCES IMPRESSING OTHERS
SAFETY COMFORT & RELAXATION
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entrepreneurship Find a big problem

GREAT PRODUCTs HAVE
THE FOLLOWING CHARACTERISTICS
1.  FULFILL CORE HUMAN DESIREs
2.  A 4x or more Markup OVER PRODUCTION COSTS
3.  RECURRING PURCHASE NEEDED
4.  EASY TO USE
5.  QUALITY CONSTRUCTION
6.  BEAUTIFUL DESIGN
7.  HIGHLY EFFECTIVE AT STATED PURPOSE
8.  AN EASY TO REMEMBER NAME
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Great PRODUCTS START WITH EMPATHY
FOR THE END USER

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entrepreneurship Find a big problem

GREAT PRODUCTs
BRING JOY AND SMILES
TO THEIR USERS’ FACES
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GREAT PRODUCTs
ARE SIMPLE ON THE OUTSIDE
AND POWERFUL ON THE

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INSIDE 411
entrepreneurship Find a big problem

But if you want to build a
Really big business
You have to solve a really
Big problem
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entrepreneurship Find a big problem

If you want to build a GREAT business
Try solving a problem
THAT YOU ARE PASSIONATe ABOUT
AND ALIGNS WITH
YOUR REASON FOR BEING ALIVE
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entrepreneurship Find a big problem
here are areas that need great business leaders to build scalable
solutions that can impact billiONS of PEOPLE
Clean Energy CLOUD Education Clean transportation
Battery Storage Cloud Government Anti-corruption tracking
CLEAN Water ACCESS ROBOTICS CYBERSECURITy
Graphene Desalination Quantum computing Private Space exploration
GLOBAL HEALTHcare SYNTHETIC BIOLOGY ARTIFICIAL INTELLIGENCE
TELEMEDICINE NUI software CONTACT LENS SMARTPHONES

THINK BIGGER AND CHALLENGE YOURSELF TO BUILD A COMPANY ThAT
MATTERS IN THE WORLD AND SOLVES MAJOR HUMAN PROBLEMS.
That’s how you become a billionaire while making major impact.
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entrepreneurship Find a big problem

“I don’t skate to where the
puck is. I skate to where the
puck is going.”
- WAYNE GRETZKY
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entrepreneurship Find a big problem

If you don’t yet know
What you’re on this earth to do
See the section on
Goals And purpose
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FIND A MISSION
THAT YOU ARE DEEPLY
PASSIONATE ABOUT
AND BUILD A BUSINESS TO MAKE
the world you envision real
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entrepreneurship Find a big problem

Don’t build a company
If you’re not deeply passionate
ABOUT THE PROBLEM
YOU ARE TRYING TO SOLVE
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TOO MANY STARTUPs
TRY TO SOLVE PROBLEMS
THEY’RE NOT PASSIONATE
ABOUT SOLVING
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It’s fine to solve a small
Problem first then solve
Bigger problems
But don’t forget the true
motivation
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Building a company is hard
But if you’re deeply passionate
About solving the problem
You’ll get through
The years of SACRIFICE 421
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entrepreneurship Find a big problem

SPEND TIME THINKING AND MEDITATING
ON YOUR RAISON D’ETRE AND FIGURE
OUT WHAT CONSTITUTES THE CORE
MOTIVATIONS FOR WHAT YOU DO AND

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WHO YOU ARE 422
entrepreneurship Find a big problem

Once you Know who you want to become
YOU CAN DIRECT YOUR
LIFE RATHER THAN LETTING OUTSIDE
FACTORS CONTROL YOU and
DIRECT YOUR LIFE TOWARD YOUR

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DEFINITE CHIEF AIM. 423
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LET WHO YOU ARE AND
WHAT YOU BELIEVE
COME OUT IN
ALL THAT YOU CREATE
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entrepreneurship Find a big problem

FIGURE OUT WHAT YOU’RE PASSIONATE ABOUT
WRITE DOWN YOUR GOALS & PRINT THEM
WRITE DOWN YOUR LIFE PURPOSE
DETERMINE THE CHANGE YOU SEEK
THEN START A COMPANY TO

MAKE THAT CHANGE REAL
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entrepreneurship Find a big problem

Finding a problem to solve is easy
Just be aware for something
That can be made better
Then FIND A WAY TO make it better
And charge money to those who benefit
from it being better
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entrepreneurship Find a big problem

You can always start by
providing services to others
Who need what you can offer

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entrepreneurship Find a big problem

In service companies
You can charge
based on hours WORKED OR
based on the value provided
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But ALWAYS remember
until you’re Making money
while you’re Sleeping
You have a job, not a business
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When ready you can scale up
By hiring and training others
To provide that service

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AND TAKE A CUT by matching
DEMAND FOR THE SERVICE
WITH TRAINED SUPPLIERS OF
THAT SERVICE
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But to build a truly
Scalable company
You need to sell a product
Not just provide a service
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entrepreneurship Find a big problem

HERE’S MY core MOTIVATION:
CREATE A SUSTAINABLE WORLD
IN WHICH EVERY HUMAN BEING
HAS ACCESS TO OPPORTUNITY
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entrepreneurship Find a big problem

FINDING this CORE MOTIVATION AT age 18
HAS BEEN CRITICAL TO GETTING ME THROUGH
THE DIFFICULT AND CHALLENGING TIMES
AND FINDING THE STRENGTH FROM
WITHIN TO PERSERVERE IN THE FACE OF
GENERALLY INSURMOUNTABLE ODDS
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HERE’S WHAT I WANT MY EPITAPH TO SAY:
GREAT MAN, HUSBAND AND FATHER
ENTREPRENEUR, LEADER & HUMANITARIAN
LED ORGANIZATIONS & BUILT TECHNOLOGIES THAT
AdVANCED EQUALITY OF OPPORTUNITY GLOBALLY
Now I’m working on making this a reality
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entrepreneurship Find a big problem

In line with my life mission
I’m building a company
Called connect.com
to make it easier for
HUMANS to connect GLOBALLY
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OUR MISSION IS TO
BUILD A PLATFORM TO
ORGANIZE HUMAN RELATIONSHIPS
FOR THE TOUCH GENERATION
MAKING THE WORLD
MORE OPEN AND CONNECTED
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entrepreneurship Find a big problem

1.  What problems do you see in the world?
2.  WHICH ONE ARE YOU MOST PASSIONATE ABOUT
SOLVING
3.  How can you create a business that solves
the problems you see and makes the world
better?
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SHARE
FREELY

The

Startup
Guide 2013 Edition

Building a Better World
Through Entrepreneurship

RYAN ALLIS With Ellen Daly
CEO of Connect.com
More slides at www.startupguide.com