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Importance Since a project will fail without both cultural and technology changes. This means they generate internal charges (bills) for their work. neither one is more important. hardware. The New York Times chose to deploy their innovation support group as a shared service across business units.CASE STUDY QUESTION 1. Technology Boston Scientific accomplished its objective by implementing an automated workflow application to help them manage information access. As stated in the case.  Advantages o Pooled expertise o Shared overhead costs o Easier to enforce software. Boston Scientific faced the challenge of balancing openness and sharing with security and the need for restricting access to information. Cultural changes Boston Scientific’s managers had to eliminate their “information silo” mentality and perceive the value in sharing their information in a controlled and accountable fashion. Typically. What do you think this means? What are the advantages of choosing this approach? Are there any disadvantages?  Shared service A shared service means that it’s a resource available to all the organization’s business units. How did the use of technology allow the company to achieve both objectives at the same times? What kind of cultural changes were required for this to be possible? Are these more important than the technology-related issues? Develop a few examples to justify your answer. The charge-back system helps IT to quantitatively justify its existence to the organization. Sample examples . process. technology. and policy standards across an organization o Easier to share best practices across an organization  Disadvantages o Creates an extra layer of management between IT and end-users which may result in some loss of responsiveness or accountability to individual business units o Reduced flexibility 2. shared services operate as a “profit center”. Its managers also had to learn the new technology and incorporate it into their daily processes.

Others. The Wall Street Journal. and The Economist. the user might see only new stories in various industry or technical journals. Traditional newspapers have expanded to the Internet. cities. USA Today. For example. among others. national. This will further "instruct" the software as well as provide the newspaper with . The software will adapt over time and adjust to changing preferences. Netflix need not divulge individual customer data but instead group movie rental data by postal code. In addition to those initiatives described in the case. The software will base its decision on explicit instructions (show me…. and holidays. the "newspaper" software would present top local. like The New York Times. The newspaper industry has been facing serious challenges to its viability ever since the Internet made news available online. Enabling workers to participate in quality improvement initiatives by providing them with production data and analysis tools would run counter to this culture. 3. and the browsing habits of various affinity groups related to the individual and their current "state". how are the New York Times and other leading newspapers coping with these challenges? What do you think the industry will look like 5 or 10 years from now? Go online to research these issues and prepare a report to share your findings. and international headlines before work. Unless the implementation team manages to overcome this cultural barrier. Some cultures operate under a strict social hierarchy. past browsing habits. Possible business improvements Netflix could use this data to identify affinities between movies and ensure that its regional distribution centers are appropriately stocked to meet anticipated demand. the news stories would focus on leisure activities. External use Netflix might consider selling its data to consumer trend-tracking organizations. Real World Activities 1. don't show me…). employ a subscription model for their online services. It will also accept user input regarding an article's quality.S. rely on revenue generated through online advertising. demographic profiles. Postal codes would give marketers the ability to tie Netflix’ data in with data from other marketing systems to help create more useful regional. The video rental map developed by The New York Times and Netflix graphically display movie popularity across neightborhoods from major U. Future Users will be able to indicate their current "state" or "mode" or "status" and receive news appropriate for the moment. regional. How could Netflix use this information to improve their business? Could other companies also take advantage of these data? How? Provide some examples. weekends. During working hours. After hours. managers would resist sharing information or simply deny their employees access to the system.

html perhaps a discount offer. Break into small groups with your classmates to share your findings and discuss any trends or patterns you see in current uses of technology in this regard. and others.real-time For example. This product is a relatively new and direct challenge to Windows CE. Examples abound within this text and online. Some newspapers may experiment with a "commercial free" version for a fee. that advertising revenue will increase. news providers would run the risk that users would switch to another service. reservations. One example worth following closely is Google's Android operating system and its application in smart phones and other devices. Go online and search the Internet for other examples of companies using technology to help them innovate and develop new products or services. if commercials become too intrusive. iOS. The software will also likely consider the user's physical location and connection device when making story recommendations. how much would a local restaurant pay to reach a user located a block away who has expressed interest in finding a nice place to eat within the next hour? The user gets a list. It's distinctly possible that services providers will have so much information about a user – including real-time physical location and purchasing desires. %20york%20times/future%20of%20newspapers%20new%20york%20times?hl=en&ned= us https://drive. reference: Newspapers will not charge for these features – they'll provide them simply increase readerships.nytimes. Unix. and GPS directions only to those places within his or her vicinity that match his or her dining preferences 2.