1

INTRODUCTION

I. Rationale

Career mismatch is one of the alarming issues that people are facing in their

current lives. Career mismatch can happen when they are not sure of what course they

have and also by the influence of friends, family, and if possible financial problems.

Career mismatch started in the environmental aspects of a person due to

encouragement of different people. In this case, people search for environments that

would allow them to exercise their skills and abilities, and expressing their attitudes,

values and knowledge. This kind of problem where most of the people ended up makes

the country’s economy unstable. (e.g., Herr, 1997; Savickas, 2002).

A labor group has warned that the colleges and the vocational graduates will

struggle finding a job due to a growing mismatch between the training and the job skills

needed to be qualified by the most employers in the country and overseas. According to

TUCP-Nagkaisa that the Department of Labor and Employment Records shows that out

of the 4.23 million domestic and International jobs, vacancies offered in all the job fairs

in 2014-2015, they are only more than 391,000 were hired on the spot out of 1.29

million applicants. “This jobs-skills mismatch crisis in the country has been ongoing and

it continues to grow. Competition is getting higher so employers putting additional

qualifications into the job descriptions” TUCP-Spokesperson.

At this rate, career guidance will play an important role in our society. Career

Guidance aims to make students active jobseekers by helping them assess and market

their personal and professional strengths to be competitive in job market. Developing

the entrepreneurial mindsets by teaching students to build a network of personal

 2

contacts, including the use of social network. Teach students to analyze and improve

their understanding of the skills they have acquired through their degree programs.

Create personal and professional development projects and teaching the basics of self-

marketing, or personal bonding. (www.luiss.edu/career.com).

The aforementioned situations aroused the participative researchers’ interest to

propose a project such as career guidance campaign to the goal to help the grade 10

students to explain and edify their mindsets in choosing the right course. The focus of

career campaign is to improve and help the student’s skills and their capability by

presenting some basic tools regarding to their subjective course. Provided herein are

the talks that could flicker the minds of the students particularly those upcoming Senior

High Students choosing Humanities and Social Sciences (HUMSS), Accountancy and

Business Management (ABM), Science and Technology Engineering and Mathematics

(STEM), Technical Vocational such as Hairdressing, Bread and Pastry, ICT and more

strand that the school has to offer. By this program, the students will be knowledgeable

enough to choose the right course that could fits their skills and capacity.
 3

II. Theoretical Background

Most people especially students have a level of uncertainty on where to get help in

how to choose a career, according to Anderson (2013). That is why plenty of students

choose careers that are either preferred by their parents or pressured by peers.

However with the help of proper career guidance backed with career theories will help

students in choosing the right careers.

Holland’s Theory of Career Choice suggested that careers are determined by an

interaction between person’s personality and the environment. It maintains that in

choosing the career, people preferred job where they can be around others who are

liked them. They search for environments that will let them use their skills and abilities,

and express their attitudes and values, while taking an enjoyable problems and rules.

Behavior is determined by an interaction between personality and environment.

(“Holland’s Theory,”2017).

Holland’s theory is centered on the notion that most people fit into one of six

personality types: Realistic, Investigative, artistic, social, enterprising and conventional.

He asserts that people of the same personality type working together in a job create an

environment that fits and reward their types. (“Holland’s Theory,”2017).

Watching what others do and the human thought process influences that careers a

person chooses in Albert Bandura’s Social Cognitive Theory. This theory provides a

framework for understanding, predicting and changing human behavior. (“Bandura’s

Theory,” 2015)
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Social Cognitive Theory follows first, attention: a person need to pay attention to

learn something new. The more striking or different something is the more likely it is to

gain a person’s attention. Second, retention; at this point person must be able to retain

what we have paid attention to imagery and language pay a rule in retention : he store

what he have seen the model doing in the form of verbal description or mental images,

and bring that triggers up later to help him reproduce the model with his own behavior.

Third, reproduction, at this point you have to translate the images or description into

actual behavior. You must have the ability to reproduce the behavior in the first place.

For instance, if you are watching Olympics ice skating you may not able to reproduce

their jumps if you can’t ice skate at all. Our abilities improve even when we just

imagined ourselves performing. Lastly, motivation, unless you are motivated, or have a

reason, you will not try to imitate the model. Bandura states a number of motives

including: pass reinforcement, promised reinforcement vicarious reinforcement.

(“Bandura’s Theory,” 2015)

On the other hands, Parson’s Theory also known as Trait Factor Theory of

Occupational Choice. At the centre of Parson’s Theory is the concept of matching.

Parson’s states that occupational decision making occurs when people have achieved:

an accurate understanding of their individual traits (aptitudes, interest, personal

abilities), a knowledge of jobs and the labor market, national and objective judgments

about the relationship between their individual traits, and the labor market. These three-

part theories still govern most current practice.

The trait and factor theories operate under the promise that it is possible to measure

both individual talents and the attributes required in particular jobs. It also assumes the
 5

people maybe match occupation that’s a good fit. Parson’s suggests that when

individuals are in jobs best suited to their abilities they perform best and their

productivity is highest. (“Parson’s Theory,” 2016).

In addition, John Krumboltz’s planned happenstance theory makes it okay to not

always plan, because unplanned events could lead to good careers. He states that

indecision is desirable and sensible, as it allow the opportunity for clients to benefit from

unplanned events.

This emerging theory specifically addresses the need for people to deal with change

within rapidly changing labor market. Managing life transitions is seen as an essential

career management skill. Krumboltz’s theory offers insight on how to deal with the

limited degree of control we have over some career experiences. At the core of this

theory is the fact that unpredictable social factors, chance events and environmental

factors are important influences on client’s lives. As such, the counselors rule is to help

clients approach chance conditions and events positively. In particular, counselors

poster in their clients. First, curiosity to explore learning opportunities. Second,

persistent to deal with obstacles. Third, flexibility to address a variety of circumstances

and events and lastly optimism to maximize benefits from unplanned events. Krumboltz

states that people with these qualities are more likely to capitalize on dance events and

turn serendipity into opportunity (“Krumboltz’s Theory, 2016)

Moreover, Donald Super’s self concept Theory of career development. Influence the

idea that developing a sense of self and realize that you change over time is important

when planning your career. According to super self –concept changes over time, and

develops as a result of experience (“Super’s Theory, 2017)

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Super argues that occupational preferences and competencies, along with an

individual’s life situations, all change with time and experience. Super developed the

Concept of Vocational maturity, which may or may not corresponds to chronological age

: people cycle through each of these stages when they go through career transitions

(“Super’s Theory, 2017)

Super states that in making a vocational choice individuals are expressing their self-

concept; or understanding of self-concept, or understanding of self, which evolves

overtime. People seek career satisfaction through work roles in which they can express

themselves and further implement and develop their self concept (“Super’s Theory,

2017).
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III. Theoretical Conceptual Framework

HOLLAND’S THEORY OF
CAREER DEVELOPMENT Careers
are determined by an interaction
between persons personality and the
environment.

BANDURA’S SOCIAL
COGNITIVE THEORY
Watching what others do and
the human thought process
influences career choosing

ENLIGHTENED
GRADE 10
STUDENTS
TRAIT FACTOR THEORY
OF OCCUPATIONAL
CHOICE Occupational
decision making occurs when
people have

achieved: an accurate
understanding in ones traits,
a knowledge of jobs and
labour maarket

CAREER GUIDANCE
CAMPAIGN
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IV. THE COMMUNITY PROJECT DESIGN

Community Project Title: Career Guidance Campaign

PROJECT OWNERS:

ARDIMER, MARIA BERNADETTE

BONGHANOY, STYKEMBER M.
ESCUADRO, JERIHL MAE L.
REYES, HANESSA JEAN
ALMAZON, SHAYNE
CAÑETE, RANELYN
ABANG, NIKI JOY
YBAÑEZ, JOY
 9

V. Location

Mabolo National High School, formerly known as Florencio Urot Memorial

National High School, is composed of one campus throughout the whole Cebu. The

campus is located in Juan Luna Ave., Cebu City. In 1981, the Cebu City Council

Honorable Florentino Solon as Mayor donated some 6,235 square meter parcel of land

to the residents of Mabolo. In 1985, the school Florencio Urot Memorial National High

School was erected in memory of the late undefeated city councilor, Florencio Urot who

was a resident of Mabolo. This school is an answer to urgent need of the youth in the

Cebu City North who wanted to pursue their studies in High School without paying a

high price for education. It started its operation in the School Year 1985-1986 with only

10 teachers and 289 1st year students who were residents of Mabolo and other nearby

Barangays.

Every year, the enrolment of students the different year levels increased in

number and teachers increased to its maximum number of 80, all civil services eligible.

Year 2010, the city council and unanimously approved the ordinance seeking to

change the name of the School from Florencio Urot Memorial National High School to

Mabolo National High School.

Mabolo National High School aims to be the first Cebu City North High School

working to become a world-class educational institution with excellent and professional

Human Resources committed to uplift the Academic standards for the better quality

education.
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VI. Respondents

The respondents of this study will be the Grade 10 students of Mabolo National

High School.

The study will embrace the Simple Random Sampling technique of research, that is,

a subset of a statistical population in which each member of the subset had an equal

probability of being chosen. A simple random sample is meant to be unbiased

representation of a group.
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Figure 2. The map of Cebu Showing Mabolo National High School, Juan Luna
Ave., Mabolo Cebu City
 12

Figure 3. The Mabolo National High School, Juan Luna Ave., Mabolo Cebu City
 13

Figure 4. Junior High School, Mabolo National High School

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VII. Work Breakdown Structures

The Work Breakdown Structures (WBS) will be established to give a better

direction and guidance in students’ career to the project implementers on the details of

the series of activities that will be undertaken from the time the project will be conceived

until it will be carried-out to its completion.

In the implementation of the project, the following tasks will be followed.

Task Activities
1 Conceptualization and Identification of the Participative Research Proposal
Consultation, coordination and conference with school head and school officials

to discuss career guidance school campaign.

 Idenfication of the respondents of the Career Guidance Campaign

2
 Discuss the materials and equipments to be use for the campaign

 A week-long preparation for the proposal of the organizational structure

of the campaign.

Submission of letter of intent to the School Principal for her approval of the
3
Career Guidance Campaign

Submission of Request Letter to the barangay Mabolo for the transportation

4
assistance of the (outdoor) campaign.

Presentation of the Career Guidance Campaign to the School Officials for the
5
evaluation and approval of the campaign.
 15

6 Week-long campaign meeting for the list of schools to visit.

Meetings with all Career Guidance Campaign Committee for the distribution and
7
organization of tasks and materials

Preparations, coordination and conference of presentations

 practice of public speaking
8  proper attire and plausible physical appearance
 emotional preparations of the presenters
 mental readiness of the presenters
Presentation of the participative research study proposal to Mr. Jone Ray F.
9 Melgo for evaluation and assessment.

Final Rechecking of the presentations, materials, equipments and

10
transportations.
Deployment of the committee in Ba. Luz National High School, Tejero National
11
High School, Subangdaku Technical Vocational School
Documentations of the deployment of the presenters and presentations in
12
different schools.
13 Participative Research documentation (cut-across in all tasks)
 16

VIII. Resource Assignment Matrix (RAM)

The Resource Assignment Matrix (RAM) presents the participative researchers

and their corresponding roles in the implementation of the participative research, the

different resource materials that will be used in the project with their corresponding

resource requirements.

Funding
Person Resource Requireme
WBS
In-Charge Requirement nt

Room to
room
campaign for
Grade 10

List of
1. Conceptualization available and
and Identification of Participative Research functional NA
the Participative Students instructional
Research Proposal In-Charge, facilities

Ardimer, Maria List of P. I.

Bernadette participative
research
studies
completed
and turn-
over.
2. Consultation,
coordination and Participative Research Instructional
conference with Students devices
school head and In-Charge, catalogs and NA
school officials to brochures
discuss career Joy Ybanez
guidance school Niki Joy Abang
campaign.
 17

 Idenfication of
the
respondents
of the Career
Guidance
Campaign
 Discuss the
materials and
equipments to
be use for the
campaign.

Letter of
3. Submission of letter
Participative Research intent
of intent to the
Students favorably
School Principal for
In-Charge indorsed by NA
her approval of the
the students
Career Guidance
Canete, Ranelyn of the
Campaign
Bonghanoy Stykember participative
research

4. Submission of
Participative Research
Request Letter to
Students
the barangay
In-Charge, Chapter 1 of NA
Mabolo for the
the project
transportation
Jerihl Escuadro proposal
assistance of the
Ardimer Maria
(outdoor) campaign.
Bernadette
5. Presentation of the Participative Research Chapter 1 of
Career Guidance Students the project
Campaign to the proposal NA
School Officials for Hanessa Reyes
the evaluation and Almazon Shayne
approval of the
campaign.

6. Week-long Participative Research Flow of the

campaign meeting Students campaign
for the list of schools and the NA
to visit Ardimer Maria process
Bernadette
 18

7. Meetings with all Participative Research Grade 10

Career Guidance Students Classroom
Campaign Niki Joy Abang NA
Committee for the Jerihl Escuadro Participative
distribution and research plan
organization of tasks and design
and materials

8. Preparations, Participative Research Grade 10 NA

coordination and Students Classroom
conference of
presentations Ybanez Joy Participative
 practice of public Abang Niki Joy B. research plan
speaking and design
 proper attire and
plausible physical
appearance
 emotional
preparations of the
presenters
 mental readiness of
the presenters.

9. Presentation of the All NA

participative Participative Research requirements
research study Students and other
proposal to Mr. Jone instructional
Ray F. Melgo for Jerihl Escuadro materials.
evaluation and Stykember Bonghanoy
assessment. Participative
research
design

Evaluation
Participative Research forms
10. Final Rechecking of
Students Participative NA
the presentations,
research
materials,
Niki Joy Abang design and
equipments and
technical
transportations.
specifications
 19

Final
11. Deployment of the Participative Research manuscript of NA
committee in Ba. Students the project
Luz National High study
School, Tejero Ardimer Maria proposal
National High Bernadette
School, Subangdaku Visual aids
Technical Vocational and all details
School for the
campaign

12. Documentations of Participative Research Record Book NA

the deployment of Students
the presenters and Digital
presentations in Niki Joy Abang Camera
different schools. Jerihl Escuadro

13. Participative Digital NA

Research Jerihl Escuadro Camera
documentation (cut- Ma. Bernadette Ardimer Phone
across in all tasks) Camera
 20

VIIII. Gantt chart

The graphic presentation below indicates the activities and the duration of each

activity.

Task WBS M T W F

Conceptualization and Identification of the

1
Participative Research Proposal.

Consultation, coordination and conference

with school head and school officials to

discuss career guidance school campaign.

 Idenfication of the respondents of the

2 Career Guidance Campaign

 Discuss the materials and equipments

to be use for the campaign

 Week-long preparations for the

proposal of the organizational structure

of the campaign.
 21

Submission of letter of intent to the School

3
Principal for her approval of the Career

Guidance Campaign.

Submission of Request Letter to the barangay

4 Mabolo for the transportation assistance of

the (outdoor) campaign.

Planning and estimating of the participative

5
research output.

Presentation of the participative research

6 study proposal to Mr. Jone Ray F. Melgo for

evaluation and assessment.

Participative Research documentation (cut-

7
across in all tasks)

Quality inspections and safety checking of

8
the teacher’s tables and chairs and other

instructional materials.
 22

Deployment ande Setting-up of the teacher’s

9 tables and chairs and other instructional

materials.

Quality inspection of requirements and other

10
instructional materials.

Final Inspection and evaluation of the

completed participative research by the

11
Participative Research Committee

Oral examination of the completed

participative research to the Participative

12
Research Committee.

Participative Research documentation (cut-

13
across in all tasks)
 23

REFERENCES
A. Books
B. Journals, Bulletins, and Monographs
C. Reports/Papers
D. Electronics Sources
 24

Jerihl L. Escaudro
E-mail add: Jerihlescuadro@yahoo.com.ph
Mobile phone: 09331569662
Res. Address:233 cgreenside st. Hipodromo Cebu City
___________________________________________________________

PERSONAL INFORMATION

DATE OF BIRTH : June 4,1999

PLACE OF BIRTH : Cebu City
CITIZENSHIP : Filipino
GENDER : Female
STATUS : Single
FATHER : Sancho C. Escuadro
MOTHER : Rosalina S. Lucion

ACADEMIC BACKGROUND

SECONDARY: Mabolo National High School

Cebu City
2012-2018

ELEMENTARY: Sta.Cruz Elementary School

Ronda Cebu City
2006-2011

SEMINARS & TRAININGS ATTENDED:

Work Immersion Training

Codev Zylun Comapany (HR Department)
Link, I.T Park Lahug, Cebu City
November 14-December 30 2017
 25

Maria Bernadette Ardimer

E-mail add: conanholmes007@gmail.com
Mobile phone: 09331808917
Res. Address:241-j greenside st. Hipodromo Cebu City
___________________________________________________________

PERSONAL INFORMATION

DATE OF BIRTH : August 2, 1999

PLACE OF BIRTH : Cebu City
CITIZENSHIP : Filipino
GENDER : Female
STATUS : Single
FATHER : Arnold Ardimer
MOTHER : Violeta R. Ardimer

ACADEMIC BACKGROUND

SECONDARY: Mabolo National High School

Cebu City
2012-2018

ELEMENTARY: Hipodromo Elementary School

Cebu City
2006-2011

SEMINARS & TRAININGS ATTENDED:

Work Immersion Training

Department of General Service
City Hall Cebu City
Nov. 14- Dec. 30, 2017
 26

Joy A. Ybanez
E-mail add: joyybanez7799@gmail.com.ph
Mobile phone: 09430373826
Res. Holy Name st. Mabolo Cebu City
___________________________________________________________

PERSONAL INFORMATION

DATE OF BIRTH : July 7,1999

PLACE OF BIRTH : Cebu City
CITIZENSHIP : Filipino
GENDER : Female
STATUS : Single
FATHER : Johnny Ybanez
MOTHER : Guillerma Ybanez

ACADEMIC BACKGROUND

SECONDARY: Mabolo National High School

Cebu City
2012-2018

ELEMENTARY: Cebu International Distance Education College

2006-2011

SEMINARS & TRAININGS ATTENDED:

Work Immersion Training

Codev Zylun Company (HR Department)
Link, I.T Park Lahug, Cebu City
November 14-December 30 2017
 27

Niki Joy Abang

E-mail add: Njbrigoliabang@gmail.com.ph
Mobile phone: 09284386526
Res.120-E Cabantan St.Ba. Cebu City
___________________________________________________________

PERSONAL INFORMATION

DATE OF BIRTH : April 26, 2000

PLACE OF BIRTH : Cebu City
CITIZENSHIP : Filipino
GENDER : Female
STATUS : Single
FATHER : Nelson L. Abang Jr.
MOTHER : Josephine B. Abang

ACADEMIC BACKGROUND

SECONDARY: Mabolo National High School

Cebu City
2012-2018

ELEMENTARY: Mabolo Elementary School

2006-2011

SEMINARS & TRAININGS ATTENDED:

Work Immersion Training

Department of General Service
City Hall Cebu City
November 14-December 30 2017
 28

Ranelyn Cañete
E-mail add: rcanete316@gmail.com.ph
Mobile phone: 09438437513
Res. 1109-M.J Cuenco Ave. Cebu City
___________________________________________________________

PERSONAL INFORMATION

DATE OF BIRTH : October 12,1998

PLACE OF BIRTH : Cebu City
CITIZENSHIP : Filipino
GENDER : Female
STATUS : Single
FATHER : Jesus Mancio
MOTHER : Mercedita Mancio

ACADEMIC BACKGROUND

SECONDARY: Mabolo National High School

Cebu City
2012-2018

ELEMENTARY: Carreta Elementary School

2006-2011

SEMINARS & TRAININGS ATTENDED:

Work Immersion Training

Codev, Zylun Company (Recruitment Department)
Link, I.T Park Lahug, Cebu City
November 14-December 30 2017
 29

Hanessa Jean Reyes

E-mail add: Rhanessa143@yahoo.com.ph
Mobile phone: 09254428717
Res. Sitio Aroma Subangdaku Mandaue Cebu City
___________________________________________________________

PERSONAL INFORMATION

DATE OF BIRTH : November 9, 1999

PLACE OF BIRTH : Calunasan, Calape, Bohol
CITIZENSHIP : Filipino
GENDER : Female
STATUS : Single
FATHER : Henry L. Reyes
MOTHER : Aida D. Reyes

ACADEMIC BACKGROUND

SECONDARY: Mabolo National High School

Cebu City
2012-2018

ELEMENTARY: Bagong Lipunan Elementary School

2006-2011

SEMINARS & TRAININGS ATTENDED:

Work Immersion Training

Codev, Zylun Company (Finance Department)
Link, I.T Park Lahug, Cebu City
November 14-December 30 2017
 30

Stykember Bonghanoy
E-mail add:bstykember@yahoo.com.ph
Mobile phone: 09957942994
Res. V. colina St. Mabolo Cebu City
___________________________________________________________

PERSONAL INFORMATION

DATE OF BIRTH : July 6,1999

PLACE OF BIRTH : Cebu City
CITIZENSHIP : Filipino
GENDER : Female
STATUS : Single
FATHER : Fernando Bonghanoy
MOTHER : Leonora Bonghanoy

ACADEMIC BACKGROUND

SECONDARY: Mabolo National High School

Cebu City
2012-2018

ELEMENTARY: Mabolo Elementary School

2006-2011

SEMINARS & TRAININGS ATTENDED:

Work Immersion Training

City Legal Office
City Hall Cebu City
November 14-December 30 2017
 31

Shayne Almazon
E-mail add: 09156471098@yahoo.com.ph
Mobile phone: 09156471098
Res. General Maxilom Extension Cebu City
___________________________________________________________

PERSONAL INFORMATION

DATE OF BIRTH : September 17, 1998

PLACE OF BIRTH : Cebu City
CITIZENSHIP : Filipino
GENDER : Female
STATUS : Single
FATHER : Manolito L. Sotelliza
MOTHER : Arlene R. Almazon

ACADEMIC BACKGROUND

SECONDARY: Colegio de la Immaculada Concepcion Cebu

Cebu City
2012-2016

ELEMENTARY: Carreta Elementary School

2006-2012

SEMINARS & TRAININGS ATTENDED:

Work Immersion Training

Gaisano Capital (HR Department)
General Maxilom Extension Cebu City
November 4 -December 30 2017