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Analysis for consumer perception and brand

image toward patanjali products

Age group:

Age group No of respondent %
Below 20 18 36
21-30 13 26
31-40 10 20
Above 40 9 18
Total 50 100

Interpretation: From
the above table we can see that 36% of respondent comes under the age group of below 20.
And 26% belong to 21-30 age group , 20% belong to 31-40 age group and the minimum %
of respondents comes under above 40 age group i.e 18%.

age group

18%

36% Below 20
21-30
20% 31-40
Above 40

26%

Gender: Gender No of respondent % Male 17 34 Female 33 66 Other total 50 100 Interpretation: From above table we can see that most of the respondent are female by 66% and only 34 % respondent are male. Gender 34% Male female Other 66% Marital status : Marital status No of respondent % Single 28 56 Married 22 44 Total 50 100 .

e 10%. Marital status 33% No of respondent % 67% Occupational status: Occupational status No of respondent % Student 25 50 Housewife 10 20 Employee 10 20 Business/profession 5 10 Total 50 100 Interpretation: From the above table we can see that most of the respondent are student i.e 20% .e 25% and the least respondent comes under business/profession category i. And the equal no of respondent from housewife and employee category i.Interpretation : From the above table we can see that most of the respondents are single and the % is 56% and 44% of respondent are married.

000-30.000 6 12 Above 30.000 income group and the least respondent comes under monthly income of 20.000 7 14 No income 16 32 Total 50 100 Interpretation: From the above table we can see that most of the respondent are comes under no income i.Occupation: Occupation 10% Student 20% Housewife 50% Employee Business/profession 20% Monthly income : Monthly income No of respondent % Below 10000 12 24 10.e 32% and 18% respondent comes under 10.000 9 18 20. .e 12% .000 and 14% response are from above 30.000- 30.000-20.000 i.000-20.

.000 20. monthly income 24% Below 10000 32% 10.000-30.000 18% No income 14% 12% Family size: Family size No of respondent % 1 3 6 1-2 32 64 4-6 11 22 Above 6 4 8 Total 50 100 Interpretation: From the above table we can see that most of the respondent are comes under 1-2 family size category which is 64% and 22% response come from family size of 4-6 and 8% responses comes from family size of above 6and least respondent are comes under family size of 1 which is 6%.000-20.000 Above 30.

Family size 8% 6% 1 22% 01-Feb 04-Jun Above 6 64% Characteristic of patanjali : Characteristic of patanjali No of respondent % Quantity 1 2 Quality 30 60 Price 10 20 Location 4 8 other 5 10 Total 50 100 Interpretation: From the above table we can see that most of the respondent are more likely toward the characteristic of patanjali product is quality which is 60% . . 10% respondent prefer product because of other factor and quantity is the least liked characteristics of patanjali products which is 2%. 20% respondent prefer product because of price .8% respondent prefer products because of location factor .

22% of respondent are self influenced and the least influence comes under family category of 6%. Characteristics 2% 10% 8% Quantity Quality Price 20% Location 60% other Influence: Influence No of respondent % Family 3 6 Friends 15 30 advertisement 21 42 Self 11 22 Total 50 100 Interpretation: From the above table we can see that most of the respondent are influenced by the advertisement which is 42% 30% respondent are influenced by the friends . .

Influence 6% 22% Family 30% Friends advertisement Self 42% Availability: Availability of product No of respondent % Yes 33 66 No 17 34 Total 50 100 Interpretation: From the above table we can see that most of the products are available to our respondent which is 67 % and for 33% of respondent products are not available . .

12% respondent purchase product from online . 38% respondent purchase from retailer and only 4% respondent purchase products from whole seller. Yes 33% 1 2 67% Place of purchase: From where product is No of respondent % purchased Online 6 12 Retailer 19 38 Patanjali store 23 46 Whole seller 2 4 Total 50 100 Interpretation: From the above table we can see that most of the respondent are purchase patanjali products from patanjali store with total 46% . .

Place 4% 12% Online Retailer 46% Patanjali store 38% Whole seller Time of purchase: Time of purchase No of respondent % Frequently 9 18 Once in a month 13 26 occasionally 12 24 Whenever needed 16 32 Total 50 100 Interpretation: From the above table we can see that most of the respondent purchase patanjali products ‘whenever they needed” i. 24% of respondent are occasionally buyers and lest of the respondent are frequent buyer which is only 18%.e 32%. 26% of respondent are frequent buyers . .

Time of purchase 18% 32% Frequently Once in a month occasionally 26% Whenever needed 24% Product category: Product category No of respondent % Medicine 6 12 Food 26 52 Cosmetics 15 30 others 3 6 Total 50 100 Interpretation: From the above table we can see that most of the respondent buys patanjali food items which is 52% . . 30% respondent purchase cosmetics product and least no of respondent buys other items which is only 6%. 12% respondent purchase medicine .

. Product category 6% 12% Medicine 30% Food Cosmetics others 52% Affordability of product : Affordability No of respondent % Yes 24 48 No 9 18 Unto some extend 17 34 Total 50 100 Interpretation: From the above table we can see that patanjali products are affordable for the respondent i.e 48%.for 34% of respondent products are affordable upto some extend and for 18% of respondent products are not affordable.

Affordability 34% Yes 48% No Upto some extend 18% Reason for usage : Reason for using patanjali No of respondent % products Natural 10 20 Good quality 12 24 No side effects 25 50 Cheaper in price 3 6 Total 50 100 Interpretation: From the above table we can see that 50% of the respondent use patanjali product because of no side effects from the usage of product . 20% of respondent use product because of its natural aspect . 24% of respondent use this product because of good quality and 6 % of respondent use patanjali because of cheaper in price. .

Reason for usage 6% 20% Natural Good quality No side effects 50% 24% Cheaper in price Overall ranking features Rank 1 Rank 2 Rank3 Rank4 No of respondent Quality 24 20 6 50 Price 11 14 14 11 50 100% 14 26 7 3 50 natural Availability 25 14 6 5 50 Varity of 28 11 5 6 50 products Discount 1 5 10 34 50 .

Price: price 22% 22% Rank 1 Rank 2 Rank3 Rank4 28% 28% .Quantity: 12% Rank 1 48% Rank 2 Rank3 Rank4 40% Interpretation : We can see that highest % of 48% is for quality is ranked 2 by the respondent and lowest is 12% which ranked 3 and no response for rank 4.

14% is for rank 3 . Natural 100% natural 6% 14% 28% Rank 1 Rank 2 Rank3 Rank4 52% Interpretation: We can see that highest % is for rank 2 for its natural aspect which is 52% by the respondent . .28% for rank 1 and least ranking is rank 4 which is 6%.Interpretation: We can see that that there is equal % for price for both rank 2 and rank3 which is highest of 28% and rank 1 and rank 4 is 22%.

Availability: availability 10% 12% Rank 1 Rank 2 50% Rank3 Rank4 28% Interpretation: We can see that highest % is for rank 1 for the availability for the product which is 50% . 28% of respondent ranked 2 for availability of product and only 10% for rank 4 which is least % ranked by the respondent. 12% respondent ranked as rank 3. Variety of products variety of products 12% 10% Rank 1 Rank 2 Rank3 56% 22% Rank4 .

. 22% respondent ranked 2 and lowest % is for rank 3 which is 10% by the respondents .10% respondent ranked 2 . Discount: discount 2% 10% Rank 1 20% Rank 2 Rank3 68% Rank4 Interpretation: We can see that highest % is for rank 4 for the discount offered by the patanjali products which is 68% . 12% respondent ranked 4 .Interpretation: We can see that highest % is for rank 1 for the variety of product which is 56% . 20% respondent ranked 3 and lowest % is rank 1 which is 2% by the respondents .