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A

Project Report
ON
MARKETING STRATEGIES
(Special reference to Bajaj Finserv Pvt. Ltd.)

Submitted in partial fulfillment for the award of degree of
Bachelor of Business Administration to the University Of
Rajasthan

SUBMITTED TO: SUBMITTED BY :

Ms. NeelamSharama Jitendra Mali
Project Guide BBA III

Parishkar College Of Global Excellence, Jaipur
2017-18

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ACKNOWLEGMENT

The successful completion of this project is result of dedicated efforts, put by may people and
this project would be incomplete without giving due respect to them. This acknowledgement
is a small token of gratitude in recognition of their help in my endeavor.

I am grateful to Bajaj Finserv Jaipur. who gave us this opportunity. I also sincerely express
my deep sense of respect & gratitude to Mrs. Neelam Sharma for his valuable guidance and
support. Her knowledge, corporate experience & remarkable patience led us through our
Summer Training, leading to the successful completion of our project.

I am thankful to each and every person who has contributed his surplus for the completion of
this project and also for the completion of this report. Working on this project was a unique
experience. Knowledge and experience gained from this project will remain with me as
unforgotten memories for a long period of time and will be useful for the rest of my career.

Last, but not the least, I would like to thank my beloved parents for their encouragement and
co-operation during the time of working through this project. Also, thanks to all the friends
for their encouragement and support.

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Preface
A professional course like business management is to gain theoretical knowledge and
practical exposure knowledge to its application. Surveys report his offer to student a change
to work in the environment of the corporate world. Therefore we have an opportunity to gain
experience on practical aspects and theoretical knowledge.

Survey report is a necessary part of the fulfillment of the BBA degree course. It helps the
student to gain knowledge about various aspects of interpreting practical problem through
application of concepts and techniques of management.

While unfolding this project report gradually & logically in simple language emphasis made
by conceptual understanding reasoning. A sincere effort has been made to bring about the
fact and it is hoped that this report meets the jury expectation and requirement.

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To the best of my knowledge. Neelam Sharma 4 . Date: Project Mentor Place: Jaipur Mrs. Declaration Certificate This is to certify that Jitendra Mali student of BBA III year of Parishkar college of global excellence Jaipur have submitted the Training Report on “Marketing Strategies of Bajaj Finserv” for the practical fulfillment of the requirement for the award of the degree of “Bachelor Of Business Administration”. the matter presented in this project has not been submitted for the award of may other degree certificate.

4 Sample techniques 4.3 Universe 4.CONTENT Chapter No.2 Duration of the project 4.5 Objectives of study 4. Title Page No.1 Title of the study 4.8 Sample size 5 Data analysis and Interpretation 35-49 Recommendations and Suggestions 50 Conclusion 51 Annexure 52 Bibliography 75 5 .7 Scope of the study 4.6 Benefits of study 4. Acknowledgement 2 Preface 3 Declaration Certificate 4 1 Introduction of Industry 6-14 2 Introduction of organization 15-25 3 Conceptual Background 26-30 4 Research Methodology 31-34 2.

8 billion in value terms during January-March 2017. insurance companies. Market Size Total Merger and Acquisition (M&A) activity rose 23 per cent to US$ 15. the financial sector in India is predominantly a banking sector with commercial banks accounting for more than 64 per cent of the total assets held by the financial system. co- operatives. Introduction of Industry The financial industry. However. insuring and securities issuance and trading services. includes a wide range of companies and institutions involved with money. mutual funds and other smaller financial entities. 6 . India is undoubtedly one of the world's most vibrant capital markets. The banking regulator has allowed new entities such as payments banks to be created recently thereby adding to the types of entities operating in the sector. or financial services industry. The sector comprises commercial banks. The following institutions are a part of the financial industry: Banks Credit card issuers Insurance companies Investment bankers Securities traders Financial planners Security exchanges Financial industry in India India has a diversified financial sector undergoing rapid expansion. investing. The Government and Reserve Bank of India (RBI) have taken various measures to facilitate easy access to finance for Micro. including businesses providing money management. issuing guideline to banks regarding collateral requirements and setting up a Micro Units Development and Refinance Agency (MUDRA). non-banking financial companies. With a combined push by both government and private sector. These measures include launching Credit Guarantee Fund Scheme for Micro and Small Enterprises. regulate and enhance this industry. The Government of India has introduced several reforms to liberalise. Small and Medium Enterprises (MSMEs). pension funds. lending. both in terms of strong growth of existing financial services firms and new entities entering the market.

18 billion). which is a record seventeenth month of net inflows into equity schemes. Investments/ Developments  Blue Lotus Capital. has raised US$ 15 million for its second fund.22 billion with 59 deals in July 2017 backed by big ticket investments. thereby increasing their asset base to Rs 6. In 2016.000 crore (US$ 2.39 million) through debentures. post demonetisation.53 billion). plans to raise Rs 500 crore (US$ 78.8 billion) in August 2017. The number of new fund offer (NFO) schemes in the equity mutual fund segment have increased to 29 during 2016-17. Narendra Modi has stated that the BHIM (Bharat Interface for Money) mobile application reached the mark of 10 million downloads indicating the widespread acceptance of the app. the highest number of account openings since 2008. executive chairman of Templeton Emerging Markets Group. Mr.80-2. Prime Minister of India. in August 2017. which has assets under management (AUM) worth Rs 41.000 new cards in December 2016. the second largest issuer of credit cards in India.  Private equity (PE) investments in India rose 48 per cent year-on-year in value to reach US$ 1. has reported issuance of 115.55 billion) have doubled to 12 in the past one year.44 lakh crore (US$ 100. backed by healthy volumes and a rise in the share of the cash segment.06 lakh crore (US$ 313. Total number of mutual fund schemes in India with Assets Under Management (AUM) of over Rs 10. the Indian financial market's benchmark index Nifty could double from its current level of 10. Edelweiss Asset Reconstruction Company Limited (EARC). taking its total card issuance to 4. out of which 25 funds were launched during the September- March period with assets worth Rs 4.06 billion). The revenues of the brokerage industry in India are estimated to grow by 15-20 per cent to reach Rs 18.680 crore (US$ 6. the Blue Lotus Capital Multi bagger Fund.000-19. 7 .220 crore (US$ 655. led by higher number of initial public offerings (IPOs) and greater interest in mutual fund investments.4 million new demat accounts were opened by Indians.362 crore (US$ 3. Domestic mutual fund (MF) industry's Assets Under Management (AUM) touched a record high of Rs 20. 2.Total value of Private Equity (PE)/venture capital (VC) investments crossed US$ 2 billion with a 29 per cent year-on-year increase in the number of deals in April 2017.96 billion) in FY2017-18.23 million). equity mutual funds have registered a record net inflow of Rs 20.75 million. according to data from Value Research and funds factsheets. nearly a fifth of the banking system deposits.000 crore (US$ 1. Mark Mobius.727 crore (US$ 2 billion) on account of rally in stock markets and rate cut expectations by the Reserve Bank. Equity mutual funds recorded the 16th straight month of record inflows of Rs 12.000 within next three to four years on the back of high economic growth and rational interest rates. According to Mr. Driven by strong participation from retail investors and creation of awareness by Securities and Exchange Board of India (SEBI). SBI. The Indian life insurance industry has begun to recover and is likely to report 12-15 per cent growth in FY 2016-17. an asset management company concentrating on private investments in public enterprises (PIPE) strategy.

Soft Bank's total stake will rise to 20 per cent. is planning to enter the digital payment services segment in India by working towards launching person- to-person payments within the next six months. a leading investment and wealth management company.4 billion from Soft Bank Group Corp.  The Taiwan Futures Exchange (TAIFEX) has launched the TAIFEX Nifty 50. Ltd. and will aim for investments in growth companies.5 million).  Equity mutual funds in India witnessed record net investor inflows worth Rs 20. Post this funding. which enables consumers to pay for products and services at various retail locations using their Samsung smartphone. a new Taiwan dollar denominated futures contract that will track the National Stock Exchange's (NSE) Nifty 50 index. Samsung Pay.  Asset management company Rising Straits Capital plans to raise US$ 100 million to capitalise its real estate-focused non-banking financial company (NBFC) named Rising Straits Finance Co.  Avendus Capital plans to start its structured finance business with a dedicated fund of size Rs 500 crore (US$ 73 million).  JM Financial Ltd is planning to set up an affordable housing finance company to provide home loans to low and mid-income range customers. which will provide housing loans to low-income consumers in rural and semi-urban areas of India. in a deal worth US$ 130 million. thereby providing international investors with more efficient access to the Indian capital market.11 billion) in August 2017 and also crossed Rs 20 lakh crore (US$ 311.45 billion) in assets under management (AUM).  Baring Private Equity Asia (BPEA) is raising a new India-dedicated credit fund of Rs 500 crore (US$ 75 million) with an option of retaining extra money collected than initially planned up to Rs 250 crore (US$ 37.  Amazon India receives approval from Reserve Bank of India (RBI) for launching their own digital payment wallet in India. has invested Rs 130 crore (US$ 20 million) in. a member of the World Bank Group. hospitality and healthcare sectors. plans to invest around US$ 75 million in series C round of funding to buy a significant stake in Capital Float.  Samsung has launched its mobile payment service. which will be primarily raised from domestic investors. BPEA also plans to raise a US$ 500 million new offshore credit fund. mid-market companies and opportunities to provide structured debt or private financing. thereby tapping into India's fastest-growing digital payments business. 8 . and also to logistics. which is expected to start lending from 2017 to regular residential and office projects. owned instant messaging application. WhatsApp. the US-based private equity firm. an online credit platform. International Finance Corp. (IFC).000 crore (US$ 3.  Facebook Inc. Pvt. The company has applied for a license for JM Financial Home Loans Ltd to the National Housing Bank (NHB) Paytm's valuation post-money climbs to US$ 7 billion as it raises US$ 1.  Warburg Pincus LLC. Avas Financiers Ltd.  US-based private equity (PE) firm Advent International has acquired a minority stake of 40 per cent in ASK Group.

the Government of India has announced a few key reforms like abolishment of Foreign Investment Promotion Board in 2017-18.  True North. Uttar Pradesh and Bihar. Establish a Computer Emergency Response Team for financial sector (CERT-Fin) and set aside Rs 10.  The Reserve Bank of India (RBI) has extended the access of its Unified Payment Interface (UPI) platform to digital wallets like Paytm and Mobikwik. plans to raise approximately US$ 25 million in growth equity capital for expansion purpose.68) from Rs 1 crore (US$ 155.7 per cent every six months.8 per cent every quarter and 1.  The subscriber base under the Atal Pension Yojana (APY) scheme reached 5. a technology solution provider. India Pvt. plans to launch its payment bank operations soon to provide basic banking services through 400 branches across 30 cities located in Maharashtra.5 billion) towards recapitalisation of banks. Arun Jaitley. Government Initiatives  In the Union Budget 2017-18. for US$ 100 million. Ltd (HFFC). Union Minister of Finance.  Mr.  SEBI expects to reduce the minimum investment by accredited investors in alternative investment funds (AIFs) to Rs 25 lakh (US$ 38.  SEBI has relaxed norms for registered foreign portfolio investors (FPIs) in India. Introduce bill for curbing illicit deposit schemes.  SEBI plans to tighten the norms governing various market participants in order to strengthen scrutiny. 9 . improve transparency and mitigate liquidity risks from algorithmic trading.3 million. 0.50 million) through these funds. since they are not required to comply with the Private Securities Agencies Regulations Act (PSARA). plans to acquire a majority stake in Home First Finance Co. Ltd has launched two credit funds named IFMR Impact Long Term Credit Fund and IFMR Impact Medium Term Opportunities Fund. Government of India has launched the Operation Clean Money Portal.  Institute for Financial Management and Research (IFMR) Investment Managers Pvt. to boost investments. Madhya Pradesh. which will be utilised for geographic expansion and customer acquisition in affordable housing segment.266. as a move towards India's digitization campaign.  Payism Technologies India Pvt. a private housing finance company. Of the total subscribers.  Securities Exchange Board of India (SEBI) has permitted the security exchanges to launch options contracts in the commodity market.000 crore (US$ 1. Ltd. 97. which would provide a new cost effective hedging tool to the farmers and others market participants.5 per cent are contributing to the scheme every month.  Fino Paytech. allowing them to operate through the International Financial Services Centre (IFSC) without undergoing any additional documentation or prior approval process.  The Government of India is likely to allow 100 per cent foreign direct investment (FDI) in cash and ATM management companies. in an attempt to create a tax compliant society as well as a transparent tax administration. a cash and cashless transactions facilitator.72) currently. a private equity firm. which focuses on investing in the financial inclusion space by aiming to raise Rs 850 crore (US$ 127.816.

Union Minister of Law & Justice and Information Technology.000 crore (US$ 36. electronic wallets.  The lending target has been fixed at Rs 244. Financial Industry: History The major events that have shaped the modern finance industry are:  The Great Depression (1929): The Great Depression originated in the US with the Wall Street crash in October 1929.  Mr. It also plans to allow immediate credit to customer’s bank accounts on liquid mutual funds redemption to attract retail customers as well as boost inflows.  The Government of India has relaxed norms for small merchants with a turnover of up to Rs 2 crore (US$ 300.  The Association of Mutual Funds in India (AMFI) is targeting nearly five fold growth in assets under management (AUM) to Rs 95 lakh crore (US$ 1.000). USSD. debit and credit cards. Ravi Shankar Prasad. has launched a free Doordarshan DTH channel called DigiShala.Grant Thronton (India).000 (US$ 750) a month through digital wallets. which will provide another avenue to market participants to hedge and speculate on interest rate risk. effective from January 31. Road Ahead  India is today one of the most vibrant global economies. in a bid to encourage cashless transactions in the country. Union Budget 2017-18 $# .46 billion) for 2017- 18. allowing them to pay 6 per cent of deemed profit in tax instead of 8 per cent of total turnover or gross receipts received through banking channels or digital means for FY 2016-17. &* .  SEBI plans to allow investors to make mutual funds transactions worth up to Rs 50.  Mobile wallet transactions to touch Rs 32 trillion (USD $ 492. thereby promoting various modes of digital payments. aadhaar-enabled payments system. Over the coming quarters there could be a series of joint venture deals between global insurance giants and local players. Reserve Bank of India. The relaxation of foreign investment rules has received a positive response from the insurance sector. General Insurance Council. The effects of the depression spread across the world. Press Releases. IRDAI.6 billion) by 2022 Exchange Rate Used: INR 1 = US$ 0. which will help people understand the use of unified payments interface (UPI). References: Media Reports. on the back of robust banking and insurance sectors. 10 . 2017.  The RBI has introduced trading in interest rate options (IRO). as part of its efforts to digitise the distribution processes for all financial products. 2017.47 trillion) and a more than three times growth in investor accounts to 130 million by 2025.ICRA (Investment Information and Credit Rating Agency of India Limited).015 as of October 06. with many companies announcing plans to increase their stakes in joint ventures with Indian companies.

The nation had a huge foreign debt at that point. The world economy can expect reduced growth rates and tighter regulations as a result of this crisis. Merrill Lynch. financial industry oversights and the insurance of deposit accounts sprang out of this tumultuous period. which saw major Internet companies going bankrupt. The crash started in Hong Kong. This was the largest one day decline in the stock market history. driving it to the verge of bankruptcy. Wachovia. the stock markets across the world witnessed a huge crash. Northern Rock. The crisis rippled across the whole of Southeast Asia and has led to many emerging market countries to reduce debts and build up foreign currency reserves. It was attributed to the bursting of the ‘Dot-com Bubble’. spreading to Europe and the US.  Stock Market Downturn (2002): Stock exchanges around the world witnessed a significant decline in March 2002. fire-sale acquisition and government bailouts of finance industry giants such as Lehman Brothers. Analysts blamed computer trading systems for magnifying the losses. It led to the Financial Crisis of 2008 – 2009 and resulted in the bankruptcy. Freddie Mac.  Sub-prime Crisis (2007): Credit markets faced major crunch due to large scale default on loans. Bear Stearns.  Black Monday (1987): On October 19. Lloyds TSB. RBS and the entire banking system of Iceland. Capital requirements regulation. especially in the heavy industries. Fannie Mae. Financial Industry: Demand and Supply Drivers Demand for financial products are driven by risk-reward assessments. HBOS.  Asian Financial Crisis (1990s): The Asian Financial Crisis was triggered by the collapse of Thai baht as the government of Thailand decided to float the national currency. which consider:  Potential Yield  Risk rating  Liquidity  Availability of information  Access to alternatives The major supply drivers are:  Money supply 11 . AIG.

such as Citigroup and Bank of America. Interest rates  Inflation  Economic conditions  Government regulations Financial Industry: Major Players According to the Global 2000 (annual report by Forbes).Ltd. they have ranked second in Asia's Project Advisory services. hence the need for governments to support the financial services industry when companies that are ‘too big to fail’ are close to collapse. The services are meted out to the institutional investors. The subsidiaries of SBI Capital Markets are SBICAPs Ventures Ltd. and many others. SBICAP Trustee Co. may only be alive today thanks to government money. however. they lost a staggering $213 billion. Bajaj Capital offers best investment advisory and financial planning services. pay and protect the transactions. The company is a trailblazer in privatization and securitization. Bank of America. a total swing of $470 billion. Their combined revenues in 2007 were worth $645 billion. DSP Merrill Lynch Limited: 12 . In 2008. According to the Fortune 500 rankings. . Big players on the list. a third of total Fortune 500 profits. Trade and commerce across the world would come to a standstill if there was no means to fund. The finance industry is an industry in itself as well as an ancillary that supports other industries. individual investors. Established in 1986 in the form of an ancillary of SBI. List of top 10 financial services companies in India Capital Markets Limited: This happens to be the oldest organizations in the sphere of capital markets in India.. Bajaj Capital Limited: One of the major financial services companies in India. HSBC Holdings and JPMorgan Chase. high network clients as well. NRIs. corporate houses. seven of the world’s top 10 companies belonged to the financial industry. These included Citigroup. in 2006 financial services generated $257 billion in profits. down from the 2006 high of $785 billion.

Karvy Group: With Mutual Funds Services. their services are customized in a manner that they meet every investor requirement. with the lowest premium when compared to the peers. ICICI Group has solutions like Insta Banking. NRI loans. The Home Loan Life Insurance Plan of this has come in conjunction with TATA AIG. Qatar.. Housing Development Finance Corporation: A best financial solution for home loans. Securities. this company has operations in the corporate finance and capital market arena. Agricultural Instruments. Private Equity. DSP Merrill Lynch offers financial advises to varied corporations and institutions. Depository Services. Debt Market Services. Kuwait. Karvy Group has spanned across the domestic financial sector as well as abroad. L & T Finance Limited: Established in 1994 by the Larsen and Turbo group. Birla Sun Life Distribution Co. Funds for automobiles. Online Trading. they have all types of loans for a long tenure. ICICI Group: Wide arena of financial products and services. PNB Housing Finance Limited: This company offers premium solutions for relieving the borrower segment. Insta Insure. Investment Banking and many others. LIC Finance Limited: It is the biggest Housing Finance Company in India. HDFC has been going great guns every year. and alike. this has become a significant name in the financial sector. and Life Insurance etc. they have given birth to Birla Sun Life Insurance Co Ltd. Birla Global Finance Limited: The subsidiary of Aditya Birla Nuvo Ltd. Saudi Arabia and many others.A major player in the equity and debt market in India.. Providing high class financial services in all segments of the society. 13 . With overseas branches in Singapore. secured loans. With an array of wealth management and investor services. providing finance to individuals for repair or construction or renovation of any old or new apartment or house. An alliance with Sun Life Financial of Canada. ICICI Bank imobile etc. HDFC is the one stop destination for personal finance. ICICI Group deals with Mutual Fund.

in 14 . Wealth Services. The company employs over 20.bajajfinserv. a part of Bajaj Holdings & Investments Limited. Sanjiv Bajaj Products Financial Services. Bajaj Allianz Life Insurance. Maharashtra. Bajaj Financial Services Ltd. life insurance. Website www. Chapter:2 Introduction of Organization Bajaj Finserv. asset management. and general insurance. Bajaj Finserv was ranked among The Economic Times 500 as #119 in 2014 Bajaj Finserv Type Public Company Industry Financial Services Founder Jamnalal Bajaj Headquarters Pune. India Key people Rahul Bajaj. Apart from financial services. is an Indian financial services company focused on lending. and is engaged in consumer finance businesses. wealth management and insurance. Bajaj Finserv is also active in wind–energy generation.000 employees at 1400 locations. Insurance Revenue US$715 million Parent Bajaj Holdings & Investments Limited Subsidiaries Bajaj Allianz General Insurance.

one of the largest Insurance Company and Bajaj Finserv. The demerger is effective from the Appointed Date i. ' Business: Bajaj Finance: The company offers loans for Bajaj Auto Two Wheelers under the name of Bajaj Auto Finance.000 employees and has established a nationwide presence across over 1400 locations in the country servicing the protection. lending and investment needs of over 10 million customers.000 crore). stability and strength. has established itself as a financial power house with interests in insurance. 2007. In 2012 the company launched 0% interest Lifestyle Finance – Flexisaver launches another innovative product for Small and Medium Enterprise customers – Bajaj Finserv Lending launches online personal loan service – Tie up with CPP India for card protection services – Bajaj Finserv Ltd created the first EMI (Existing Member Identification) card and created Flexisaver. The company offers Consumer Durable Loans. Loan Against Securities and Insurance Services under the name of Bajaj Finserv Lending. managing assets worth over a Trillion (Over Rs 55. BFS is engaged in life and general insurance businesses through its joint ventures with Allianz SE namely Bajaj Allianz Life Insurance Company Limited and Bajaj Allianz General Insurance Limited. general insurance and consumer finance businesses and has plans to expand its business by offering a wide array of financial products and services in India. asset management and wealth management. In 2010 Bajaj Finserv announces new brand identity and new businesses. 2007.e. Bajaj Finserv a part of Bajaj Auto. Bajaj Allianz General Insurance : It is a joint venture between Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited) and Allianz SE. Bajaj Allianz General Insurance received the Insurance Regulatory and Development Authority (IRDA) certificate of Registration on 2nd May. The company through its joint ventures and subsidiaries employs over 20. Small Business Loans. lending. Both these companies have established themselves as industry leaders by being number two among the private players in their respective businesses. Apart from financial services. Innovation and Efficiency and provide customers with high quality products and services. Construction Equipment Loans. Allianz SE has over 119 years of financial experience and is present in over 70 countries around the world. The company is currently engaged in life insurance.History. approved by the High Court of Judicature at Bombay by its order dated December 18. Loan Against Property. BFS is also active in wind–energy generation. Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers in the world. 00. with the intention to build a complete set of financial services businesses in coming years and share the Bajaj Finserv Group’s common values of Reliability. The financial services and wind energy businesses were transferred to Bajaj FinServ Limited (BFS) as part of the recently concluded demerger of Bajaj Auto Limited. closing hours of business on March 31. 2001 to conduct General Insurance 15 . In September 2010 Bajaj FinServ Limited announced its foray into Infrastructure Finance. Both enjoy a reputation of expertise. Bajaj Allianz Life Insurance: It is a union between Allianz SE. Personal Loans.

01952 dated 29 October 2009 with Reserve Bank of India (RBI). It is one of the first companies to offer doorstep delivery services for the loan application. Africa. BHIL will focus on new business opportunities. Product and services provided by Bajaj Finserv Bajaj Finserv has made its mark as the one of the top-notch non-banking financial company in India through a gamut of Loan & credit card services provider in India. SE. (For details of the scheme refer Demerger News) Post–demerger. 16 . whereby its manufacturing undertaking has been transferred to the new Bajaj Auto Limited (BAL) and its strategic business undertaking consisting of wind farm business and financial services business has been vested with Bajaj Finserv Limited (BFS). Middle East. Bajaj Auto. BHIL holds more than 30% shares each in BAL and BFS. is ranked as the world's fourth largest two– and three– wheeler manufacturer and the Bajaj brand is well–known across several countries in Latin America. The profit after tax was Rs 121 crore. now remain with BHIL. As on 31st March 2010.Bajaj Finserv has adopted a service delivery model which ensures is not only quick but hassle free as well . investments and liabilities of erstwhile Bajaj auto Ltd. Bajaj Auto : The group's flagship company. Bajaj Allianz has made a profit before tax of Rs 180 crore and has become the only private insurer to cross the Rs 100 crore mark in profit before tax in the last four years. BHIL has been registered as a Non–Banking Financial Company (NBFC) under the Registration No. BAL and BFS will be able to tap (on an arm’s length basis) into BHIL’s cash pool to support future growth opportunities. Going forward. other than the manufacturing undertaking and the strategic business undertaking. The Company has an authorized and paid up capital of Rs 110 crores. The Company is classified as a ‘Systemically Important Non–deposit taking NBFC’ as per RBI Regulations. South and South East Asia. Bajaj Finserv Loans for Salaried Individuals The key features of Bajaj Finserv loans are:  Bajaj Finserv offers one of the quickest and easiest Loan solutions wherein the loan is instantly approved within 5 minutes and the disbursal in borrower’s bank account is done within 72 hours. Bajaj Finserv Limited holds 74% and the remaining 26% is held by Allianz. 27% higher than the previous year. Bajaj Holdings & Investment Limited [(BHIL) – erstwhile Bajaj Auto Limited ] was de– merged as per Order dated 18 December 2007 of the Bombay High Court. BHIL by having 30% stake in both BAL and BFS will benefit from the future growth of these companies. All the businesses and all properties. assets. The Gold Loans and EMI card loan services are offered across 139 locations . N–13. Bajaj Allianz General Insurance maintained its premier position in the industry by achieving growth as well as profitability.business (including Health Insurance business) in India.

 No charges for complete prepayment and even part prepayment of loan amount. In case the loan is approved. annual interest certificate.  Bajaj Finserv also offers refinancing options under which a customer can avail loan amount up to the full registered value of the property.In order to apply for any type of loan the interest borrower has to just fill an online application form and check his Loan eligibility instantly. loan repayment track and various other key information bites related to their loans and online customer portal. 17 . The different types of loans and finances offered to salaried individual are as follows: 1. 2.  The existing borrowers are offered with a state-of-the-art online platform to have all information about their Loan account such as repayment schedule.  Once approved the funds are disbursed online through RTGS/ NEFT mode within 72 hours of the Loan approval.  The home loans amount ranges from Rs.15 crores at an interest rate starting from 9. Bajaj Finserv Loan against Property  Loan against property by Bajaj Finserv is available to any salaried or self-employed resident individuals as well as to firms and companies listed in India.  Bajaj Finserv is reckoned as one of the best consumer loan providers in India and is currently offering various types of loan in over 139 locations.30 lakhs to Rs. may that be buying or constructing new house or the repair and renovation of existing one .85%. This is one of the quickest by any NBFC in India. Seamless application process. a representative from Bajaj Finserv gets in touch with the borrower and collects the required documents. Home loan: The benefits of Bajaj Finserv home loans are:  Home loans at Baja Finserv is offered for various Home rated purpose.  The applicant is required to simply required call the company and the representative goes to the individual’s residence to complete the application process  Easy Repayment option in tenure ranging from 24 months up to 60 months in personal loan and up to 20 years in home loans  Online Loan EMI calculator help interested borrower to know how much his potential EMI will be for the Loan he is planning to avail  The existing customers of Bajaj Finserv are eligible to avail various exclusive pre- approved offers such as Personal Loans or top up loans.  The company offers doorstep services for collection of documents for loan application and the processing.

9.25.  The loan tenure could be between 1 month and 36 months. Loan against fixed deposits 8. 18 . The loan against property can be availed under different sections such as mortgage. loan against residential plot. EMI card 6.  The gold ornaments pledged with the Bajaj Finserv secured safely in state of the art locker rooms to prevent theft or tampering.  The Flexi Saver option brings the features of Term Loan and the Credit Line facility together and allows the borrowers to save interest and to manage the cash flow competently  The borrowers of Bajaj Finserv loan against property can prepay the principal amount equal to 3 times the monthly installment amount 3.  The maximum loan amount for firms and companies is Rs. 4. Gold loan:  Bajaj Finserv Gold Loan can be availed by salaried or even self-employed individuals as well as firms and companies  The gold ornaments are valued as per the Carat Meter. loan against commercial property and towards purchase of plot.25 lakhs. Consumer Durable finance: The durable loan by Bajaj Finserv is reliable and hassle-free.5 lakhs. available in-house with the company. Loan against shares  gold loan amount is Rs. Doctor loan 7. they are also provided various other financial service and offers. loan against residential property. Once the customer avails the loan.000 whereas the maximum gold loan available is Rs. Lifestyle finance: The sanction process is trouble-free and on the spot. 5.

Documents for salaried person are  Identity Proof.  The applicant’s signature.  The applicant’s signature. Name. Name. the individual should match as per criteria below.The minimum 10.PAN card/Driver’s license/Aadhar card Passport copy. 19 .  Last 6 months bank account statement: These documents seek to verify the applicant’s income status prior to making the application for loan which also depicts the individual’s financial picture depicting the credit worthiness of the person.  Maintaining a salary account in any bank with monthly salary credit in the account. self-employed professionals and businessmen.  Identity Proof.  IT returns along with audited Balance Sheet and Profit and loss account for the last two years:  Photographs: Passport size photographs of all the partners or directors are required for availing the loan. Shop and establishment certificate/Sales tax registration certificate/ Factory registration certificate/ SEBI registration certificate/ Form 18 and ROC Receipt  Last 6 months bank account statement: These documents seek to verify the applicant’s income status prior to making the application for loan which also depicts the individual’s financial picture depicting the credit worthiness of the person. traders.  Any self employed individual can avail the loan who is Farmers. photograph and date of birth in the document provided should be clear and understandable. photograph and date of birth in the document provided should be clear and understandable.  Address Proof: Copy of latest utility bill/ Rental or lease agreement copy along with a valid copy of utility bill in the name of the landlord/ Last 6 months’ account statement. Two and three wheeler finance: Eligibility for Bajaj Finserv loans for salaried employees  Any resident individual employed in a reputed firm for more than 2 years.PAN card/Driver’s license/Aadhar card Passport copy.  Address Proof: Copy of latest utility bill/ Rental or lease agreement copy along with a valid copy of utility bill in the name of the landlord/ Last 6 months’ current account statement.  Latest 3 months salary slip  Signature proof: The applicant needs to maintain the same signature throughout the loan period Eligibility for Bajaj Finserv loans for self employed persons To be eligible for the Bajaj Finserv loans for self employed.  The individual should be at least 21 years of age and maximum age is 70 years at the time of applying for a loan Documents required are:  Duly filled Application form.  Should be more than 21 years of age upto 70 years.

1 crore for the Bajaj Group Employees including the employees of Bajaj Finserv Limited. 18. 36. 48 and 60 months. & hassle-free online process so that no time is wasted in loan sanction and disbursal.  An additional 0. 24.  Signature proof: The applicant needs to maintain the same signature throughout the loan period  Age Proof: Certificate of incorporation has to be submitted for firms and companies. Bajaj Allianz General Insurance Company Limited. Bajaj Auto Limited. Mukand Limited. Bajaj Holdings and Investments Limited. Maharashtra Scooters Limited and Bajaj Finance Limited Live 20 . Associations and Societies  Companies including Group Companies  Family Trust The features of Bajaj Finserv Fixed deposit plans are:  The FD product offered by Bajaj Finserv is rated as FAAA (Stable) by CRISIL & MAAA (Stable) by ICRA which makes the Bajaj Finserv term deposit plans as one most safest deposit scheme with utmost security of the money invested  Various tenor options to choose from 12. Bajaj Allianz Life Insurance Company Limited.  Business Continuity Proof: The document submitted towards business continuity proof should reveal that the existing business is a minimum 5 years old.  Any Resident Individuals  Sole Proprietorship firms  Hindu Undivided Family  Partnership Firms  Clubs. Bajaj Finserv Flexi Loans Bajaj Finserv Flexi loan is an industry intensive loan facility. The product is one of its kinds wherein the company can pre-pay and draw down money as well using a self-service portal in the drop-line facility. Seamless. The borrowing company gets benefit of saving interest cost by pre-paying through idle or any surplus funds that they customer may have.10% interest rate per annum for term deposits of up to Rs. Bajaj Electricals Limited.  No interest is levied on the pre-paid amount.  Easy.  The products enables companies to save on interest costs as the interest is payable only over the used loan amount. Features of Bajaj Flexi loans Bajaj Finserv Flexi Loans offers multiple benefits over any existing term loan:  Borrower have the option to pre-pay the loan using their idle or surplus funds at zero extra cost  Company can again avail the pre-paid amount in the drop-line facility at any point of time subject to loan tenure and without any additional documentation. The product is easy and hassle-free.  Online customer portal Fixed deposits Bajaj Finserv fixed deposit plans can be availed by any of the below entity type.

100 spend at the retail counters  Reward points redemption against gift vouchers.  For borrowing companies. Platinum Credit Card -2  An upfront fee of Rs. Platinum Credit Card -2 iii. Bajaj Finserv World Platinum Credit Card Platinum Credit Card -1  The card is offered with zero upfront charge or joining fee  For succeeding years an annual fee of Rs. The SFSP Policy is offered as an exhaustive coverage plan for the residential property against unforeseen damages.5.  Experia – an online Customer Portal is offered to access the Fixed Deposit account  The maturity proceeds are credited automatically to the customer’s account o the day of maturity itself.  Bajaj Finserv offers its insurance services through its subsidiary concern Bajaj Allianz. holiday packages etc.  Supplementary card is issued without any charge  The cardholder can earn up to 5 reward points on every Rs.50 lakhs and above or by physical modes Bajaj Finserv Insurance schemes Bajaj Finserv apart from the loans also offers widespread choice of insurance schemes for self-employed individual as well as borrowing companies covering all incidents or unfortunate events. 999/. Bajaj Finserv offers Non-Medical Loan and Life Insurance scheme up to Rs. The welcome offers comprises of a Holiday gift voucher for three days /2 nights at any partner hotel  The card holder is entitled for various exclusive discounts and offers on shopping done 21 .1 crore  The company’s term plan with covers the total loan tenure subject to a maximum 30 years.and the annual fee of Rs 999/.  The term deposits are available on both cumulative interest pay out and non-cumulative basis.000 per customer  On.demand concierge services for selected customers  The deposit can be made either through electronic mode if the amount is Rs.is applicable every year. i.  Supplementary card is issued without any charge  Bajaj Finserv welcome offer for card holders with paid card enrollment. 999 is applicable. a term plan is provided which covers the total loan amount duration subject to a maximum of 18 years.  For the self-employed individuals.  no Tax Deducted at Source (TDS) on the interest earned If the interest earned on the deposits is up to Rs. Platinum Credit Card -1 ii. Bajaj Finserv Credit Card Bajaj Finserv offers 3 types of credit cards in partnership with the Standard Chartered bank.

999/-.  For any Utility Bill Payment done using standard charted web portal. The payment can also be done as Cash deposit at any of the nearest Standard Chartered branch. 100 done on the cardholder’s birthday. The cardholder can earn up to 5 reward points on every Rs.000 during a particular statement cycle . 2. shopping discounts vouchers. Platinum World Credit Card  The card is offered on an Enrollment charge of Rs. 4.  The only requirement to avail the loan is one post-dated cheque and loan is sanctioned within 2 days. The welcome offers comprise holiday gift voucher for three days /2 nights at any partner hotel  The card holder is entitled for various exclusive discounts and offers on shopping done  The cardholder can earn up to 5 reward points on every Rs. holiday packages etc.  For spending done more than Rs. (XXXX-XXXX-XXXX-XXXX) which can be deposited at any Standard Chartered Bank branches or ATM drop box. the payments can be distributed amongst the card as such the outstanding could duly paid holding the account. The cardholder can make payment towards their Bajaj credit card through cheque or draft favoring Standard Chartered CC No. 5.  The option of Balance transfer is also offered at nominal interest rate. Bajaj Finserv Reward Points Scheme  Cardholder can earn five reward points on spending every Rs. 100 at the retail. and super stores. 3.  Also cardholder can earn two reward points on spending Rs. the card holder can get extra reward point  Reward Points Earned against Bajaj Finserv credit card can be redeemed against gift vouchers. Phone banking facility and NEFT/RTGS facility is also available.999/. grocery stores. departmental stores.  Supplementary card offered without any charge. Bajaj Finserv Credit Card Payment options 1.  10 reward points is offered against a spending of Rs. 100 on any other spending as well. 50. 100 spend at the retail counters Bajaj Finserv Credit Card Loan Facility:-  Bajaj Finserv offers its credit cards holders the loans facility at attractive rates and flexible term between 1 year and 5 years. 100 spend at the retail counters  Reward points redemption against gift vouchers.is and annually Rs. the card holder is entitled to earn 50 reward points. The cardholder can also pay their credit card outstanding is vide auto payment facility from their saving bank account. 2. holiday packages etc.  Bajaj Finserv welcome offer for card holders with paid card enrollment. Payment apportionment is another unique feature in Bajaj Finserv credit card wherein in case the card holder owns more than one credit card or the EMI account with any overdue balance in the card. 2. 22 .

Other value-added services at Bajaj Finserv
 Bajaj Finserv offers three free EMI months under which the borrowers need not to pay
for first 3 months after sanction of loan and offering the customer the relief from paying
off EMI amount immediately after availing the loan
 Bajaj Finserv also offers its Property Search Services to assist the borrower to get the
best property. This service includes actual access to the real estate market related
information through various newsletter and reports, specialized property search through
trained professionals, timely updates on newly launched properties, various funding
options for the property from Bajaj Finserv,
 Apart from its regular services, Baja Finserv has a special service of ‘Property Helpline’
number offers for existing customers, to answer all property related queries and
valuation services of property at preferential rates.
 Property Dossier is another a unique value added service by Bajaj Finserv to its
customers which is basically a customized report to guide its customer through the
various legal and technical areas of buying a property with useful tips.
 The report includes legal report about the property’s legal aspects, fair market valuation
report, property credit history including the list of owners of the property and the
mortgages taken against the particular.
 The Property credit history is an integrated report consisting CIBIL report and CERSAI
background check report. The other reports offered in the Property Dossier consist the
market dynamics report about real estate market situation and the required documents to
avail the loan.
 Advantage Card Enhancement Pack in which the Cardholder are entitled for various
deals on insurance, health and holidays.
 CPP protection plan on the credit card against any fraud, in case card is stolen or lost.

i. How to apply for Bajaj Finserv products
ii. Visit the website @www.bajajfinserv.in
iii. Click the ‘products tab as desired
iv. Select the customer class as ‘Salaried / self employed / companies
v. click the option of Apply Now‘ tab and select Apply Online’
vi. Fill up the required details.
vii. Post checking the applicant’s credit worthiness the loan would be sanctioned within
hours.
So the applicant needs to provide his personal details like name, age, address, occupation,
income, etc. which the organization uses to match to the eligibility criteria laid down for
availing Personal Loans. If the profile of the applicant matches the required eligibility
criteria, all the documentation process is completed and the applicant is required to submit
the necessary documents as mentioned. After the organization satisfies itself with the
eligibility criteria and after all required documents are submitted and successfully
verified the loan is granted instantly.

23

Chapter:3 - Conceptual Background
Marketing:

1. According to the American Marketing Association (AMA) Board of Directors,
“Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and
society at large.”

2. Dr. Philip Kotler defines marketing as
“the science and art of exploring, creating, and delivering value to satisfy the needs of a
target market at a profit. Marketing identifies unfulfilled needs and desires. It defines,
measures and quantifies the size of the identified market and the profit potential. It
pinpoints which segments the company is capable of serving best and it designs and
promotes the appropriate products and services.”

According to Mark Burgess,
“Marketing is the process by which a firm profitably translates customer needs into
revenue.”

Marketing strategy:

“The marketing strategy is the way in which the marketing function organises its activities to
achieve a profitable growth in sales at a marketing mix level”

In other words an organization's strategy that combines all of its marketing goals into one
comprehensive plan. A good marketing strategy should be drawn from market research and
focus on the right product mix in order to achieve the maximum profit potential and sustain
the business. The marketing strategy is the foundation of a marketing plan.

Process of Marketing Strategy Formulation:

Marketing Strategy formulation refers to the process of choosing the most appropriate course
of action for the realization of organizational marketing goals and objectives and thereby
achieving the organizational vision.

The process of strategy formulation basically involves six main steps:

24

1.Setting Organizations’
objectives

2.Evaluating the
Organizational Environment

3.Setting Quantitative
Targets

4.Aiming in context with the
divisional plans

5.Performance Analysis

6.Choice of marketing Strategy

(Process of Marketing strategy formulation)

1. Setting Organizations’ objectives - The key component of any strategy statement is
to set the long-term objectives of the organization. It is known that strategy is
generally a medium for realization of organizational objectives. Objectives stress the
state of being there whereas Strategy stresses upon the process of reaching there.
Strategy includes both the fixation of objectives as well the medium to be used to
realize those objectives. Thus, strategy is a wider term which believes in the manner
of deployment of resources so as to achieve the objectives.

While fixing the organizational objectives, it is essential that the factors which
influence the selection of objectives must be analyzed before the selection of
objectives. Once the objectives and the factors influencing strategic decisions have
been determined, it is easy to take strategic decisions.

2. Evaluating the Organizational Environment - The next step is to evaluate the
general economic and industrial environment in which the organization operates. This
includes a review of the organizations competitive position. It is essential to conduct a
qualitative and quantitative review of an organizations existing product line. The
purpose of such a review is to make sure that the factors important for competitive
success in the market can be discovered so that the management can identify their
own strengths and weaknesses as well as their competitors’ strengths and weaknesses.

25

new products get duplicated overnight. innovative thoughts don't need years to become break through realities. 3.Focus on Existing Customers: More products per customer cannot be achieved by more customers but more satisfied customers. potential and limitations as well as the external opportunities. This requires a careful analysis of macroeconomic trends. Four Strategy Drivers of Bajaj Finserv: 1. Performance Analysis . the contributions made by each department or division or product category within the organization is identified and accordingly strategic planning is done for each sub-unit. New news becomes stale over a few hours. At Bajaj Finserv . Nor do they take years to become a commodity. Setting Quantitative Targets . an organization must practically fix the quantitative target values for some of the organizational objectives. The more our customers recommend us. Aiming in context with the divisional plans .In this step. Choice of Marketing Strategy . the less we need to worry on getting new customers. we call it the Perpetual State of Beta. More likely. more likely they’ll partner with us for their next big pursuit. 4. organizational strengths. they’ll recommend their family and friends to us. The best course of action is actually chosen after considering organizational goals.In this step. A critical evaluation of the organizations past performance.Performance analysis includes discovering and analyzing the gap between the planned or desired performance. We were the first to introduce a 3 min on the spot 26 . This critical evaluation identifies the degree of gap that persists between the actual reality and the long-term aspirations of the organization. Reason for us to continue to be better than our previous best. 6. 2.This is the ultimate step in Strategy Formulation. one of many becomes one of one in days. The idea behind this is to compare with long term customers. The less we worry on getting new customers the more we’ll focus on existing customers. an organization must keep a track of competitors’ moves and actions so as to discover probable opportunities of threats to its market or supply sources. After identifying its strengths and weaknesses.Perpetual State of Beta In today’s world. An attempt is made by the organization to estimate its probable future condition if the current trends persist. continuous improvement. The point in this is rather simple. 5. More satisfied our customers. The need for continuous change. so as to evaluate the contribution that might be made by various product zones or operating departments. present condition and the desired future conditions must be done by the organization. continuous reinvention.

together.approval for our Durable Finance offer. It gives us the advantage of being irrelevant to depreciating returns. By the time you have finished reading this. 4. we would have added another partner to our Lifestlye Finance portfolio. Trust itself is a delicate matter. And even for our partnerships. they are placing their trust in us.Invest Deep in Technology We deploy technology not to take the human touch away but to give you a richer customer experience. 27 . we believe we’re implementing zero tolerance to compromise.Build Partnerships with the Best in the World Our bias for the best in the world comes from our obsession for our Big Goal. A disproportionate amount of investment in technology is not through CAPEX but OPEX. The result of our obsession with sustainability – even if it is about your efforts. It gives you an unmatched flexibility of engaging with us for every financing related need. 3. we have continued to increase our spends in technology by putting money where our mouth is. We’re as determined in our relationship with our partners as we are with each of you as customers. We’re not a blow-hot. and CRISIL for auditing us. we have created benchmarks in innovation in how we have deployed their systems and processes to create bold new realities. with Microsoft for our software and with TCS for process mapping. The more delighted you are. And some of our customers would have already downloaded all their loan account statements through the online portal. When we partner with SFDC for our online capabilities. the easier it will be for you to choose us the next time you have a finance need. We are now down to 3 seconds. allowing you to exercise your choices even when it comes to being serviced. We believe when our customers buy a product or service from us. blow-cold partner. Because technology alone is not the output. It needs both expertise and experience. it is the creativity with which it is used that delivers the objective. Every year for the last five years.

Product in the Marketing mix of Bajaj Finserv: Bajaj has managed to deal successfully in various products like home loan. It has set up a good relationship with various localities dealers that help in the easy and fast reach to customers.Place in the Marketing mix of Bajaj Finserv: Bajaj Finserv has a dealers policy that is very organized and efficient.Marketing Mix of Bajaj Finserv: 1. It has created some very creative ads that have improved the visibility of the Bajaj Group and its products. 3.Price in the Marketing mix of Bajaj Finserv: Bajaj finserv has a wide variety of products under its belt and hence its pricing policies for every category differ from the other. and also provide finance for consumer durable products.Promotions in the Marketing mix of Bajaj: Bajaj has always relied heavily on its promotional activities. For its consumer durable and digital products category it has kept a competitive pricing strategy in order to counter the effect of its rival companies. All its products are designed according to need of customers. 28 . As the company deals in various types of products. personal loan. gold loan. Its logo has changed with the times. loan against shares. loan against fixed deposite. 4. loan against property. 2. it has an extensive dealers network.

4. they are critically analyzed to find answers to research question.3 Universe The area of research where it conducted is Jaipur.1 Title “ Marketing Strategies of Bajaj Finserv” 4.4 Sampling Techniques: Sampling Techniques Primary Secondary Techniques Techniques Qualitative Quantitative Dtat Data 1. i.e. Primary data is collected for a specific purpose. Chapter 4: Research Methodology 4. 4. Primary data collection methods can be divided into two categories: (i) qualitative and (ii) quantitative: 29 .Primary Data Technique: Primary data is a type of data which never existed before.2 Duration of Project The duration of the project was 45 days. hence it was not previously published.

mean length of interactions. and History. reports. and instructional time)  A facilitated group interview with individuals that have something in common  Gathers information about combined perspectives and opinions Focus Groups  Responses are often coded into categories and analyzed thematically  Involves studying a single phenomenon  Examines people in their natural settings Ethnographies. financial records. semi-structured. and encourage open-ended responses  Interviews are mainly qualitative in nature  Responses can be analyzed with quantitative methods by assigning numerical values to Likert-type scales Questionnaires and  Results are generally easier (than qualitative techniques) to analyze Surveys  Pretest/Posttest can be compared and analyzed  Allows for the study of the dynamics of a situation. frequency counts. narrative data) and quantitative data (e.g. Types of Qualitative Data Collection are as follows: TECHNIQUES Technique Key Facts  Interviews can be conducted in person or over the telephone  Interviews can be done formally (structured). Documents and  This can be an inexpensive way to gather information but may be an Records incomplete data source 30 . newsletters. interviews. etc. or informally Interviews  Questions should be focused. attendance logs. can use video to provide documentation Observations  Can produce qualitative (e. and Case surveys Studies  Ethnography is a more holistic approach to evaluation  Researcher can become a confounding variable  Consists of examining existing data in the form of databases.g... (i) Qualitative: Qualitative research each research is approached individually and individual measures are developed to interpret the primary data taking into account the unique characteristics of the research. frequency counts of target behaviors. Oral  Uses a combination of techniques such as observation. or other behaviors as indicated by needs of the evaluation  Good source for providing additional information about a particular group. clear. meeting minutes.

• To study financial industry • To study the company profile of Bajaj Finserv • To study Marketing strategies of Bajaj Finserv • To study various marketing activities provided by Bajaj Finserv. mode and median . 2.5 OBJECTIVE OF STUDY: Following are the main objective to study about the customer buying behaviour on BAJAJ FINSERV. I used convenience sampling method for choosing my sample for this project. 3. like formulas for finding mean. 4.6 BENEFITS OF STUDY: There are many benefits related to take this study. the company would be able to better compatible design marketing strategies 31 . • To study various services provided by Bajaj Finserv to customers to differentiate themselves from competitors.correlation analysis. median and mode for a set of data. Popular quantitative methods of data collection and analysis are as follows: 1.(ii) Quantitative: The concepts in quantitative research methods are usually expressed in the forms of variables.regression analysis. Some of the benefits of taking this study are as follows:  By analyzing this information. • To know the expectation of Bajaj Finserv customer. Quantitative research methods and measures are usually universal. mean. 4.

8 Sample Size: The research was done on 100 customers who came on Reliance Digital.  Develop and commercialize new products and services.. This study helps to identify the problems in old marketing strategies and also helps to kwon good points of competitors marketing strategies.  Identify market opportunities.  Allocate resources among marketing activities and  Design an appropriate organizational structure to ensure the performance desired is achieved. 32 .  More people can be attracted and it will increase customers and income level of Bajaj Finserv. 4. 4.7 Scope of Study:  Development of a strategy to cope with competitors. All customers are asked questions and their responses are recorded.

Don’t Know Responses No. of customers Yes 50 Not sure 30 Don’t know 20 Views of Customers Yes Not sure Don't Know INTERPRETATION: According to above chart 50% customers know that there are some companies which provides finance. Q.2: From where you come to know about the Bajaj Finserv? (A)Relatives (B)From Website (C) From store (D)Bajaj Agent 33 . Chapter:5 – Data Analysis and Interpretation: Q1 Do you recognize most of the famous finance company in the market? (A)Yes(B)Not sure(C). 30% customers are note sure about question and 20% customers clearly don’t know about these companies.

40% from some websites.3: Which finance company will you prefer to finance your product? (A)Bajaj Finserv (B) Capital First (C) HDFC (D) Other 34 . 15% from stores and remaining 10% from Bajaj agents Q.Responses Number of customers Relatives 35 From website 40 From store 15 Bajaj agent 10 Customers views Relatives From Website From Store Bajaj Agent INTERPRETATION: According to above chart 35% customers come to know about Bajaj Finserv from relatives.

15% HDFC and 5% customers prefer other finance company. 35 . 20% Capital First.Responses Number of customers Bajaj Finserv 60 Capital first 20 HDFC 15 Other 5 Customer Views Bajaj Finser Capital first HDFC Other INTERPRETATION: According to above chart 60% prefer Bajaj Finserv.

25% somewhat positive. 36 .Q.4: What is your first reaction to Bajaj Finserv service? (A) Very positive (B) Somewhat positive (C) Somewhat negative (D) Very negative Responses Number of customers Very positive 50 Somewhat positive 25 Somewhat negative 15 Very negative 10 Customers Views Very positive Somewhat positive Somewhat negative Very negative INTERPRETATION: When we asked from customers that what is first reaction comes in mind for Bajaj Finserv service their response are 50% very positive. 15% said somewhat negative and 10% very negative.

37 .Q.5: Is Bajaj Finserv company’s schemes are better than other finance companies? (A) Yes (B) No (C) Not sure (D) Don’t know Responses Number of customers Yes 50 No 20 Not sure 20 Don’t know 10 Customers Views Yes No Not sure Don't know INTERPRETATION: According to above chart 50% customers feel that schemes of Bajaj Finserv are better. 20% customers are not sure and 10% don’t know about schemes. 20% say No.

6: . 20% will not. 20% customers are not sure and 10% don’t know which will they choose.Q. 38 . Will you choose the Bajaj Finserv when the others finance company offer similar schemes? (A)Yes (B) NO (C) Not sure (D) Don’t know Responses Number of customers Yes 50 No 20 Not sure 20 Don’t know 10 Customers View Yes No Not sure Don't know INTERPRETATION: According to above chart 50% customers will choose schemes of Bajaj Finserv.

39 .Q. 20% will not.7: Do you prefer to buy products on special occasions only? (A)Yes (B) No (C) Not sure (D) Don’t know Responses Number of customers yes 50 No 20 Not sure 20 Don’t know 10 Customers View Yes No Not sure Don't know INTERPRETATION: According to above chart 50% customers will prefer to buy products on special occasions. 20% customers are not sure and 10% don’t know which will they choose.

Q. 20% not sure and 5% don’t know. through Bajaj Finser.8: Have you ever purchased products through Bajaj Finserv? (A)Yes (B) No (C) Not sure (D) Don’t know Responses Number of customers Yes 35 No 40 Not sure 20 Don’t know 5 Customers View Yes No Not sure Don't know INTERPRETATION: Above chart shows that 35% customers bought products before. 40 . 40% not purchased.

41 .Q. 15% think not so innovative and 15% think not at all innovative.9: How innovative is the Bajaj Finserv service? (A) Extremely innovative (B) Very innovative (C) Not so Innovative (D) Not at all innovative Responses Number of customers Extremely innovative 30 Very innovative 40 Not so innovative 15 Not at all innovative 15 Customers Views Extremely innovative Very innovative Not so innovative Not at all innovative INTERPRETATION: The 30% customers think that Bajaj Finserv’s services are extremely innovative. 40% think very innovative.

5% are not sure and remaining 10% are not satisfied. 42 .Q.10: Are you satisfied with past/current purchased scheme from Bajaj Finserv? (A) Yes (B) No (C) Not sure (D) Don’t know Responses Number of customers Satisfied 70 Highly satisfied 15 Not sure 5 Not satisfied 10 Customers View Satisfied Highly satisfied Not sure Not satisfied INTERPRETATION: When we asked from current and past experienced customers that they are satisfied with Bajaj Finserv schemes. their responses: 70% are satisfied. 15% are highly satisfied.

11: Will you recommend Bajaj Finserv to Family/Friends whenever they go to buy products? (A) Yes (B) No (C) Not sure (D) Don’t know Responses Number of customers Yes 65 No 10 Not sure 15 Don’t know 10 Customers View Yes No Not sure Don't know INTERPRETATION: When we asked from customers that they will recommend Bajaj Finserv to their family or friends they respond: 65% recommend.Q. 43 . 15% are not sure and 10% are don’t know. 10% will not.

44 .Q.12: which scheme you like most out of all schemes? (A) 12/4 (B) 10/0 (C) 9/3 (D) 6/2 Responses Number of customers 12/4 tenure 50 10/0 tenure 25 9/3 tenure 15 6/2 tenure 10 Customers View 12/4 Tenure 10/0 Tenure 9/3 Tenure 6/2 Tenure INTERPRETATION: The most liked tenure by customers is 10/0 which is liked by 50% of customers and 25% liked 12/4. 15% liked 9/3 tenure and 10% liked 6/2 tenure.

13: You want any change in policies of Bajaj Finserv? (A) Yes (B) No (C) Not sure (D) Don’t know Responses Number of customers Yes 65 No 10 Not sure 15 Don’t know 10 Customers View Yes No Not sure Don't know INTERPRETATION: When we asked from customers that they want any change inBajaj Finserv’s they respond: 65% customers want change in some policies.Q. 15% are not sure and 10% are don’t know. 10% don’t want any change. 45 .

46 .14: How well did we (Bajaj Finserv representatives) understand your questions and concern? (A) Extremely well (B) Very well (C) Somewhat well (D) Not so well (E) Not at all well Responses Number of customers Extremely well 30 Very well 25 Somewhat well 20 Not so well 15 Not at all well 10 Customers Views Extremely well Very Well Somewhat well Not so well Not at all well INTERPRETATION: Above diagram shows that the Bajaj Finserv representatives how much understand the need and problems of customers. 15% said not so well and remaining 10% said that they failed to understand their needs and demands. 20% said somewhat well. 30% customers said extremely well. 25% said very well.Q.

20% think average.Q. 10% think bellow average and 5% think poor. 35% think above average.15: How would you rate the value for money of the service of Bajaj Finserv? (A) Excellent (B) Above average (C) Average (D) Below average (E) Poor Responses Number of customers Excellent 30 Above average 35 Average 20 Below average 10 Poor 5 Customers Views Excellent Above average Average Below average Poor INTERPRETATION: 30% customers think that the value of service in terms of money is excellent. 47 .

They should increase advertisements and need to relate them with the society. They should make more good relations with retailers and their current customers. Company should conduct time to time training programs. Bajaj Finserv should consider the importance of Time. 8. 7. Bajaj Finserv should upgrade their application which is used by their agents to fill the file process. Bajaj Finserv’s representatives need some more training. 4. There is lots of delays I had say in their work speed. They should make their policies more simple and effective than their competitors so the customer can get loan easily. 2. Re-connect. 3. Chapter 6: Recommendation and Suggestion 1. 6. Voltas etc. 48 . LG. They should decrease the processing charges on some specified products like Sony. 5. They need some change in their old marketing strategies which are currently running in their process.

Conclusion On the basis of above study on Bajaj Finserv we can conclude that the approximate 65% customers are satisfied with the services of Bajaj Finserv and they will also recommend it to their friends and family members. If we compare Bajaj Finserv with other companies than the Bajaj Finserv is providing better services. Remaining 5% customers don’t want to engage in any kind of loan activity and they prefer to buy products in cash and on their credit cards. Finally we can say that overall work and services of Bajaj Finserv are good and if someone ask me which company is better than I will recommend him/her Bajaj Finserv. And approximate 20% customer said that the Bajaj Finserv should make some changes in its policies and process. 10% customers don’t want to choose Bajaj Finserv because of some past experience and policy issues. 49 .

 Marketing management –Philip Kotler.wikipedia.com  http://en.learnmarketing.pdf  www.com/start/media_relations/news/local_press_bajaj/highest.c.htm  www. Kothari  Paul E.bajajfinserv.K. How to Matter to Your Customersby Bernadette Jiwa Websites:  http://www.businessdictionary.net/consumer.ac.r.  Marketing: A Love Story.in/community/consclub/reports/finance.bajajfinserv.BIBLIOGRAPHY: BOOKS:  Marketing research by malhotra N.wikipedia.greendonalds. Tull and Gerald albaum.iimcal.org  https://research-methodology.ht ml  http://www. fifth edition.org/wiki/bajajfinserv  www.com 50 .net  http://en. 12th edition  Research methodology.research for marketing decision.

: ____________________ 6 Occupation :______________________ 7 Qualification : ______________________ Questionnaire Format Q1 Do you recognize most of the famous finance company in the market? Yes Not sure Don’t Know Q. “A STUDY ON MARKETING STRATEGIES OF BAJAJ FINSERV” SURVEY SCHEDULE (RESPONDENTS) Respondent Information 1 Name :_____________________ 2 Age : ________ 3 Sex : Male Female 4 Address : _____________________ 5 Contact No.2: From where you come to know about the Bajaj Finserv? Relatives From Website From store Bajaj Agent Q.3: Which finance company will you prefer to finance your product? Bajaj Finserv Capital First HDFC Other 51 .

6: Will you choose the Bajaj Finserv when the others finance company offer similar schemes? Yes NO Not sure Don’t know Q.7: Do you prefer to buy products on special occasions only? Yes No Not sure Don’t know Q.5: Is Bajaj Finserv company’s schemes are better than other finance companies? Yes No Not sure Don’t know Q.9: How innovative is the Bajaj Finserv service? Extremely innovative (B Very innovative Not so Innovative Not at all innovative Q.8: Have you ever purchased products through Bajaj Finserv? Yes No Not sure Don’t know Q.10: Are you satisfied with past/current purchased scheme from Bajaj Finserv? Yes No Not sure Don’t know 52 .4: What is your first reaction to Bajaj Finserv service? Very positive Somewhat positive Somewhat negative Very negative Q.Q.

12: which scheme you like most out of all schemes? 12/4 10/0 9/3 6/2 Q.14: How well did we (Bajaj Finserv representatives) understand your questions and concern? Extremely well Very well Somewhat well Not so well Not at all well Q.11: Will you recommend Bajaj Finserv to Family/Friends whenever they go to buy products? Yes No Not sure Don’t know Q.15: How would you rate the value for money of the service of Bajaj Finserv? Excellent Above average Average Below average Poor 53 .Q.13: You want any change in policies of Bajaj Finserv? Yes No Not sure Don’t know Q.

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