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INTRODUCTION

A digital camera is an electronic device used to capture and store

photographs electronically instead of using photographic film like conventional

cameras. Modern compact digital cameras are typically multifunctional, with

some devices capable of recording sound and/or video as well as photographs. In

the Western market, digital cameras now outsell their 35 mm film counterparts.

The digital camera and other gadgets are among the hottest items in the

computer industry. They're fun, easy to use and get results fast. You'll find

models from most manufacturers of computers, consumer electronic products

and film cameras. These include Canon, Kodak, Fujitsu, Hewlett-Packard, Apple

and Casio.

While many digital cameras look just like regular point-and-shoot film

cameras, they don't use film. Instead they record your image on a small

photoelectric semiconductor called a Charge Coupled Device, or CCD. The

CCD turns the image into tiny electronic dots, or pixels, which are stored in the

camera's memory. Instead of developing the images, you transfer them to your

computer, where they show up as standard files that can be used by desktop

publishing or graphics programs. Once you've captured the photo, you can edit

it to your heart's content. Change the brightness, contrast and color balance,

eliminate red-eye and erase blemishes.

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OBJCTIVES OF THE STUDY

1) To bring out the views of the digital camera among the consumers’.

2) To find out which digital camera is mostly used and efficient.

3) To know modern technology used in digital camera.

4) To compare the price level of digital camera.

5) To know the storage capacity of the digital camera.

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METHODOLOGY

To furnish this project in a good way the following are all the

important items are required. Source of data is the first one. Here primary

data is collected through the questionnaires from the consumers’ directly for

the best results. The data’s collected are original and truly from the consumers.

The time period taken for the study is three months. During these three

months time the data’s are collected first and then the tables and charts have

been prepared. Also data’s from other sources are also used as secondary

data’s from various websites and magazines and are also used for the

suggestion and conclusions.

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HISTORY

Early development

The concept of digitizing images on scanners, and the concept of digitizing

video signals, predate the concept of making still pictures by digitizing signals

from an array of discrete sensor elements. Eugene F. Lally published the first

description of how to produce still photos in a digital domain using a mosaic

photosensor. The purpose was to provide onboard navigation information to

astronauts during missions to planets. The mosaic array periodically recorded

still photos of star and planet locations during transit and when approaching a

planet provided additional stadiametric information for orbiting and landing

guidance. The concept included camera design elements foreshadowing the

first digital camera.

Texas Instruments designed a filmless analog camera in 1972, but it is not

known if it was ever built. The first recorded attempt at building a digital

camera was by Steve Sasson, an engineer at Eastman Kodak. The camera

weighed 8 pounds (3.6 kg), recorded black and white images to a cassette tape,

had a resolution of 0.01 megapixel (10,000 pixels), and took 23 seconds to

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capture its first image in December of 1975. The prototype camera was a

technical exercise, not intended for production, and it still existed as of 2005.

Analog electronic cameras

Handheld electronic cameras, in the sense of a device meant to be carried and

used like a handheld film camera, appeared in 1981 with the demonstration of

the Sony Mavica (Magnetic Video Camera). This is not to be confused with the

later cameras by Sony that also bore the Mavica name. This was an analog

camera based on television technology that recorded to a 2 × 2 inch "video

floppy". In essence it was a video movie camera that recorded single frames, 50

per disk in field mode and 25 per disk in frame mode. The image quality was

considered equal to that of then-current televisions.

Analog cameras do not appear to have reached the market until 1986 with the

Canon RC-701. Canon demonstrated this model at the 1984 Olympics, printing

the images in newspapers. Several factors held back the widespread adoption

of analog cameras; the cost (upwards of $20,000), poor image quality compared

to film, and the lack of quality affordable printers. Capturing and printing an

image originally required access to equipment such as a frame grabber, which

was beyond the reach of the average consumer. The "video floppy" disks later

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had several reader devices available for viewing on a screen, but were never

standardized as a computer drive.

The first analog camera marketed to consumers may have been the Canon RC-

250 Xapshot in 1988. A notable analog camera produced the same year was the

Nikon QV-1000C, which sold approximately 100 units. It recorded images in

greyscale, and the quality in newspaper print was equal to film cameras. In

appearance it closely resembled a modern digital single-lens reflex camera.

The arrival of true digital cameras

The first true digital camera that recorded images as a computerized file was

likely the Fuji DS-1P of 1988, which recorded to a 16 MB internal memory

card that used a battery to keep the data in memory. This camera was never

marketed in the United States. The first commercially available digital camera

was the 1991 Kodak DCS-100, the beginning of a long line of professional SLR

cameras by Kodak that were based in part on film bodies, often Nikons. It used

a 1.3 megapixel sensor and was priced at $13,000.

The move to digital formats was helped by the formation of the first JPEG and

MPEG standards in 1988, which allowed image and video files to be

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compressed for storage. The first consumer camera with a liquid crystal

display on the back was the Casio QV-10 in 1995, and the first camera to use

CompactFlash was the Kodak DC-25 in 1996.

The marketplace for consumer digital cameras was originally low resolution

(either analog or digital) cameras built for utility. In 1997 the first megapixel

cameras for consumers were marketed. The first camera that offered the

ability to record video clips may have been the Ricoh RDC-1 in 1995.

1999 saw the introduction of the Nikon D1, a 2.74 megapixel camera that was

the first digital SLR developed entirely by a major manufacturer, and at a cost

of under $6,000 at introduction was affordable by professional photographers

and high end consumers. This camera also used Nikon F-mount lenses, which

meant film photographers could use many of the same lenses they already

owned. 2003 saw the introduction of the Canon Digital Rebel, also known as

the 300D, a 6 megapixel camera and the first DSLR priced under $1,000, and

marketed to consumers.

METHODS OF IMAGE CAPTURE

Since the first digital backs were introduced, there have been three main

methods of capturing the image, each based on the hardware configuration of

the sensor and color filters.

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The first method is often called single-shot, in reference to the number of times

the camera's sensor is exposed to the light passing through the camera lens.

Single-shot capture systems use either one CCD with a Bayer filter mosaic it, or

three separate image sensors (one each for the primary additive colors red,

green, and blue) which are exposed to the same image via a beam splitter.

The second method is referred to as multi-shot because the sensor is exposed to the

image in a sequence of three or more openings of the lens aperture. There are

several methods of application of the multi-shot technique. The most common

originally was to use a single image sensor with three filters (once again red, green

and blue) passed in front of the sensor in sequence to obtain the additive color

information. Another multiple shot method utilized a single CCD with a Bayer

filter but actually moved the physical location of the sensor chip on the focus plane

of the lens to "stitch" together a higher resolution image than the CCD would

allow otherwise. A third version combined the two methods without a Bayer filter

on the chip.

The third method is called scanning because the sensor moves across the focal

plane much like the sensor of a desktop scanner. Their linear or tri-linear sensors

utilize only a single line of photosensors, or three lines for the three colors. In some

cases, scanning is accomplished by rotating the whole camera; a digital rotating

line camera offers images of very high total resolution.

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The choice of method for a given capture is of course determined largely by the

subject matter. It is usually inappropriate to attempt to capture a subject that

moves with anything but a single-shot system. However, the higher color

fidelity and larger file sizes and resolutions available with multi-shot and

scanning backs make them attractive for commercial photographers working

with stationary subjects and large-format photographs. Recently, dramatic

improvements in single-shot cameras and RAW image file processing have

made single shot, CCD-based cameras almost completely predominant in

commercial photography, not to mention digital photography as a whole.

CMOS-based single shot cameras are also somewhat common.

CONNECTIVITY

Many digital cameras can connect directly to a computer to transfer data:

• Early cameras used the PC serial port. USB is now the most widely used

method ( Most cameras are viewable as USB Mass Storage), though

some have a FireWire port. Some cameras use USB PTP mode for

connection instead of USB MSC; some offer both modes.

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• Other cameras use wireless connections, via Bluetooth or IEEE 802.11

Wi-Fi, such as the Kodak EasyShare One.

A common alternative is the use of a card reader which may be capable of

reading several types of storage media, as well as high speed transfer of data to

the computer. Use of a card reader also avoids draining the camera battery

during the download process, as the device takes power from the USB port. An

external card reader allows convenient direct access to the images on a

collection of storage media. But if only one storage card is in use, moving it

back and forth between the camera and the reader can be inconvenient.

Many modern cameras offer the PictBridge standard, which allows sending

data directly to printers without the need of a computer.

INTEGRATION

Many devices include digital cameras built into or integrated into them. For

example, mobile telephones often include digital cameras; those that do are

sometimes known as camera phones. Other small electronic devices (especially

those used for communication) such as PDAs, laptops and Blackberries often

contain an integral digital camera. Additionally, some digital camcorders

contain a digital camera built into them.

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Due to the limited storage capacity and general emphasis on convenience

rather than image quality in such integrated or converged devices, the vast

majority of these devices store images in the lossy but compact JPEG file

format.

STORAGE

Digital cameras need memory to store data. A wide variety of storage media

has been used. These include:

Onboard flash memory - Cheap cameras and cameras secondary to the device's

main use (such as a camera phone).

3.5" floppy disks - Mainly the Sony Mavica line of the late 1990s.

Video Floppy - A 2x2 inch (50 mm × 50 mm)floppy disk used for early analog

cameras.

PCMCIA hard drives - Early professional cameras, discontinued.

CD single or DVD - a 185 MB small form factor CD, most commonly seen in

the Sony CD-1000.

Thermal printer - Known only in one model of camera that printed images

immediately rather than storing.

Memory Card

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CompactFlash cards/Microdrives - Typically higher end professional

cameras. The microdrives are actual hard drives in the CompactFlash form

factor. Adapters exist to allow using SD cards in a CompactFlash device.

Memory Stick - A proprietary flash memory type manufactured by Sony.

SD/MMC - A flash memory card in a small form factor that is gradually

supplanting CompactFlash. The original storage limit was 2 GB, which is being

supplanted by 4 GB cards. 4 GB cards are not recognized in all cameras as a

revision was made to the SD standard as SDHC (SD High Capacity). The cards

also have to be formatted in the FAT32 file format while many older cameras

use FAT16 which has a 2 GB partition limit.

MiniSD Card - A smaller (slightly less than half-size) card used in devices such as

camera phones.

MicroSD Card - A smaller yet (less than a quarter size) version of the SD card.

Used in camera phones.

XD-Picture Card - Developed by Fuji and Olympus in 2002, a format smaller

than an SD card.

SmartMedia - A now obsolete format that competed with CompactFlash, and

was limited to 128 MB in capacity. One of the major differences was that

SmartMedia had the memory controller built in the reading device, while in

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CompactFlash it was in the card. The xD picture card was developed as a

replacement for SmartMedia.

FP Memory - A 2-4 MB serial flash memory, known from the Mustek/Relisys

Dimera low end cameras.

BATTERIES

Digital cameras have high power requirements, and over time have become

increasingly smaller in size, which has resulted in an ongoing need to develop a

battery small enough to fit in the camera and yet able to power it for a

reasonable length of time. Essentially two broad divisions exist in the types of

batteries digital cameras use.

Off-the-shelf

The first is batteries that are an established off-the-shelf form factor, most

commonly AA or CR2 batteries, with AAA batteries in a handful of cameras.

The CR2 batteries are lithium based, and intended for single use. They are also

commonly seen in camcorders. The AA batteries are far more common,

however the non-rechargeable alkaline batteries are capable of providing

enough power for only a very short time in most cameras. Most consumers use

AA Nickel metal hydride batteries (NiMH) (see also chargers and batteries)

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instead, which provide an adequate amount of power and are rechargeable.

NIMH batteries do not provide as much power as lithium ion batteries, and

they also tend to discharge when not used. They are available in various

ampere-hour (Ah) or milli-ampere-hour (mAh) ratings, which affects how long

they last in use. Typically mid-range consumer models and some low end

cameras use off-the-shelf batteries, only a very few DSLR cameras accept them.

Proprietary

The second division is proprietary battery formats. These are built to a

manufacturer's custom specifications, and can be either aftermarket

replacement parts or OEM. Almost all proprietary batteries are lithium ion.

While they only accept a certain number of recharges before the battery life

begins degrading (typically up to 500 cycles), they provide considerable

performance for their size. A result is that at the two ends of the spectrum both

high end professional cameras and low end consumer models tend to use

lithium ion batteries.

AUTONOMOUS DEVICES

An autonomous device, such as a PictBridge printer, operates without need of a

computer. The camera connects to the printer, which then downloads and

prints its images. Some DVD recorders and television sets can read memory

cards too. Several types of flash card readers also have a TV output capability.

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CLASSIFICATION OF DIGITAL CAMERA

Digital cameras can be classified into several categories:

Video cameras

Video cameras are classified as devices whose main purpose is to record

moving images.

• Professional video cameras such as those used in television and movie

production.

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A Hasselblad 503CW with a digital camera back

• These typically have multiple image sensors (one per color) to enhance

resolution and color gamut. Professional video cameras usually do not

have a built-in VCR or microphone.

• Camcorders used by amateurs. They generally include a microphone to

record sound, and feature a small liquid crystal display to watch the video

during taping and playback.

A SiPix digital camera next to a matchbox to show scale

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Nikon D200 SLR with Nikon film scanner, which converts film images to

digital

• Webcams are digital cameras attached to computers, used for video

conferencing or other purposes. Webcams can capture full-motion video as

well, and some models include microphones or zoom ability.

In addition, many Live-Preview Digital cameras have a "movie" mode, in

which images are continuously acquired at a frame rate sufficient for video.

Live-preview digital cameras

Canon PowerShot A95 with CompactFlash card loaded

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A Live-Preview Digital camera (LPD) is a camera that uses a conventionally

generated digital image (live-preview) on an electronic screen as its principal

means of framing and previewing before taking the photograph. With the

exception of very few live-preview DSLRs, any digital camera that has live-

preview falls into this category.

Many modern LPDs have a movie mode, and a growing number of camcorders

can take still photographs. However, even a low-end LPD can take far better

still pictures than a mid-range video camera, and mid-range LPDs have much

lower video quality than low-end Video cameras. In addition, some newer

camcorders record video directly to flash memory and transfer over USB and

FireWire. Among digital LPDs, most have a rear liquid crystal display for

reviewing photographs. They are rated in megapixels; that is, the product of

their maximum resolution dimensions in millions. The actual transfers to a host

computer are commonly carried out using the USB mass storage device class

(so that the camera appears as a drive) or using the Picture Transfer Protocol

and its derivatives, in addition firewire is becoming more popular and

supported among more digital cameras. All use either a charge-coupled device

(CCD) or a complementary metal-oxide semiconductor (CMOS) sensor or

novel sensors based upon either of those two principles, i.e. chips comprised of

a grid of phototransistors to sense the light intensities across the plane of focus

of the camera lens. CMOS sensors are differentiated from CCDs proper in that

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it uses less power and a different kind of light sensing material, however the

differences are highly technical and many manufacturers still consider the

CMOS chip a charged coupled device. For our purposes, a chip sensor is a

CCD.

Compact digital cameras

Canon PowerShot A60

Also called digicams, this encompasses most digital cameras. They are

characterized by great ease in operation and easy focusing; this design allows

for limited motion picture capability. They tend to have significantly smaller

zooms than prosumer and DSLR cameras. They have an extended depth of

field. This allows objects at a larger range of depths to be in focus, which

accounts for much of their ease of use. It is also part of the reason professional

photographers find their images flat or artificial-looking. They excel in

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landscape photography and casual use. They typically save pictures in only the

JPEG file format.

Bridge cameras

Fujifilm FinePix S9000

Prosumer or Bridge digital cameras form a general group of higher end LPDs

that physically resemble DSLR cameras and share with these some advanced

features but share with compacts the same basic LPD design. Traditionally

DSLRs are considered much more professional than bridge cameras which

have so far been prosumer or at best semi-professional. However since the

introduction of the Canon EOS Digital Rebel (a small-sized, low-priced DSLR

introduced in 2003) and what followed it of similar entry-level DSLRs from

different manufacturers, a new class of DSLR has emerged and the distinction

between bridge versus DSLR as prosumer versus professional cameras has

become less black and white than it used to be. The new class of DSLRs can be

described as consumer (compared to the higher classes of DSLRs), while the

top bridge cameras remain prosumer (compared to compact LPDs). A

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Comparison between the bridge and entry-level DSLRs would reveal that they

are on par.

The name prosumer from professional (or producer) and consumer, means a

professional-consumer or a producer-consumer (who is involved somehow in

the production of the product that they consume).

Bridge cameras tend to have long- or ultrazoom lens, which compromises -in

varying degrees, depending on the quality of the zoom lens- a "do it all" ability

with barrel distortion and pincushioning. Prosumer cameras are sometimes

marketed as and confused with digital SLR cameras since the bodies resemble

each other. The distinguishing characteristics are that prosumer cameras lack

the mirror and reflex system of DSLRs, have so far been always produced with

only one single sealed (non-interchangeable) lens (but accessory wide angle or

telephoto converters can be attached to the front of the sealed lens), can usually

take movies, record audio and the scene composition is done with either the

liquid crystal display or the electronic viewfinder (EVF). The overall

performance tends to be slower than a true digital SLR, but they are capable of

very good image quality while being more compact and lighter than DSLRs.

The high-end models of this type have comparable resolutions to low and mid-

range DSLRs. Many of the these cameras can save in JPEG or .RAW format.

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Digital single lens reflex cameras

Digital single lens reflex cameras (DSLRs) are digital cameras based on film

Single lens reflex cameras (SLRs), both types are characterized by the existence

of a mirror and reflex system. See the main article on DSLRs for a detailed

treatment of this category.

Digital rangefinders

A rangefinder camera is a camera fitted with a rangefinder: a range-finding

focusing mechanism allowing the photographer to judge the focusing

distance and take photographs that will be in focus. Most varieties of

rangefinder show two images that when coincident give the proper focus

distance. Older, non-coupled rangefinder cameras may display the

focusing distance and require the photographer to transfer the value to

the lens focusing ring. Most recent designs are coupled rangefinders —

that is, the focus is adjusted both in the rangefinder and in the lens by the

same control, usually a ring on the lens.

224.6 MB. Medium format digitals are geared more towards studio and

portrait photography than their smaller DSLR counterparts, the ISO speed in

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particular tends to have a maximum of 400, versus 3200 for some DSLR

cameras.

TABLE SHOWING THE AGE GROUP OF THE RESPONDENTS

S.NO AGE GROUP RESPONDENTS PERCENTAGE

1 BELOW 20 Yrs 11 11

2 21 - 25 Yrs 38 38

3 26 - 30 Yrs 23 23

4 31 & ABOVE Yrs 28 28

The above table shows that,

11 % of the respondents are below 20 years of age.

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38 % of the respondents are in between 21-25 years of age.

23 % of the respondents are in between 26-30 years of age.

28 % of the respondents are above 31 years of age.

Majority of age group of the respondents are in


between 21-25 years.

TABLE SHOWING THE GENDER OF THE RESPONDENTS

S.NO GENDER RESPONDENTS PERCENTAGE

1 MALE 57 57

2 FEMALE 43 43

The above table shows that,

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57 % of the respondents are Male.

43 % of the respondents are Female.

Majority of the respondents are Male.

TABLE SHOWING THE RESPONDENTS’ EDUCATION

S.NO EDUCATION RESPONDENTS PERCENTAGE

1 UNDER GRADUATE 58 58

2 POST GRADUATE 11 11

3 PROFESSIONAL 18 18

4 OTHERS 13 13

The above table shows that,

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58 % of the respondents are Under Graduated.

11 % of the respondents are Post Graduated.

18 % of the respondents are Professionals.

13 % of the respondents are Other Education.

Majority of the respondents are Under Graduated.

TABLE SHOWING THE RESPONDENTS’ OCCUPATION

S.NO OCCUPATION RESPONDENTS PERCENTAGE

1 STUDENT 61 61

2 EMPLOYEE 14 14

3 BUSINESS 20 20

4 OTHERS 5 5

The above table shows that,

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61 % of the respondents are Students.

14 % of the respondents are Employees.

20 % of the respondents are Businessmen.

5 % of the respondents are Other jobs.

Majority of the respondents are Students..

TABLE SHOWING THE ANNUAL INCOME OF THE


RESPONDENTS

S.NO ANNUAL INCOME RESPONDENTS PERCENTAGE

1 < Rs. 50,OOO 22 22

2 Rs. 50,000 - Rs. 1,00,000 52 52

3 Rs. 1,00,000 - Rs. 2,00,000 17 17

4 > Rs. 2,00,000 9 9

The above table shows that,

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22 % of the respondents earn less than Rs. 50,000.

52 % of the respondents earn from Rs. 50,000 – Rs. 1,00,000.

17 % of the respondents earn from Rs. 1,00,000 – Rs. 2,00,000.

9 % of the respondents earn more than Rs. 2,00,000.

Majority of the respondents earn from Rs. 50,000 –


Rs. 1,00,000.

TABLE SHOWING THE MARITAL STATUS OF THE


RESPONDENTS

S.NO GENDER RESPONDENTS PERCENTAGE

1 MARRIED 60 60

2 UNMARRIED 40 40

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The above table shows that,

60 % of the respondents are Married.

40 % of the respondents are Unmarried.

Majority of the respondents are Married.

TABLE SHOWING RESPONDENTS USING THE DIGITAL


CAMERA

29
S.NO DIGITAL CAMERA RESPONDENTS PERCENTAGE

1 SONY 45 45

2 NIKON 30 30

3 CANNON 14 14

4 OTHERS 11 11

The above table shows that,

45 % of the respondents use Sony digital camera.

30 % of the respondents use Nikon digital camera.

14 % of the respondents use Cannon digital camera.

11 % of the respondents use Other digital camera.

Majority of the respondents use Sony digital cameras.

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D IG IT A L C A M E R A S

50

40

30
R E S P O N D E N TS
20
P E R C E N TA G E
10

S o nN y i k Co an n O n to h n e r s

TABLE SHOWING THE RESPONDENTS’ MODE OF CHOOSING

THE DIGITAL CAMERA

31
S.NO MODE RESPONDENTS PERCENTAGE

1 ADVERTISEMENT 57 57

2 FRIENDS & RELATIVES 21 21

3 OWN INTEREST 8 8

4 OTHERS 14 14

The above table shows that,

57 % of the respondents knew about digital camera through

Advertisement.

21 % of the respondents knew about digital camera through Friends &

Relatives.

8 % of the respondents knew about the digital camera through their

Own Interest.

14 % of the respondents knew about the digital camera through Other

sources.

Majority of the respondents knew through

Advertisement.

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M O D E O F C H O O S IN G D IG IT A L C A M E R

6 0
5 0
4 0
3 0 R E S P O ND E N T S
2 0 P E R C E NT A G E
1 0
0
ERS
OTH
T
RES
ENT

INTE
SEM

OWN
ERTI

VES
ADV

LATI
& RE
NDS
FRIE

33
TABLE SHOWING THE RESPONDENTS REASON TO PREFER

THE PARTICULAR DIGITAL CAMERA

S.NO REASON RESPONDENTS PERCENTAGE

1 CLARITY 25 25

2 TECHNOLOGY 41 41

3 PRICE 22 22

4 OTHERS 12 12

The above table shows that,

25 % of the respondents prefer for its Clarity.

41 % of the respondents prefer for its Technology.

22 % of the respondents prefer for its Price.

12 % of the respondents prefer for Other reasons.

Majority of the respondents prefer for its Technology.

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R E A S O N S

50
40
30

20
10
0
C L A R T I ET YC H N OP LR OI C G EOY T H E R S

R E S P O NP DE AR NC TE S N T A G E

35
TABLE SHOWING THE RESPONDENTS HAVING MEGA PIXELS

IN THEIR DIGITAL CAMERA

S.NO MEGA PIXELS RESPONDENTS PERCENTAGE

1 LESS THAN 3 13 13

2 3 TO 5 36 36

3 5 TO 8 42 42

4 8 TO 10 9 9

The above table shows that,

13 % of the respondents have less than 3 mega pixels.

36 % of the respondents have 3 to 5 mega pixels.

42 % of the respondents have 5 to 8 mega pixels.

9 % of the respondents have 8 to 10 mega pixels.

Majority of the respondents have 5 to 8 mega pixels.

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M E G A P IX E L S

45
40
35
30
25 RES PO NDA NTS
20 PERC EN TA G E
15
10
5
0
L E S S T 3H TA ON 55 T O 8 T O 1 0
3

37
TABLE SHOWING THE RESPONDENTS LEVEL OF

SATISFACTION ON THE DIGITAL CAMERA

LEVEL OF
S.NO SATISFACTION RESPONDENTS PERCENTAGE

1 HIGHLY SATISFIED 61 61

2 SATISFIED 35 35

3 NOT SATISFIED 4 4

The above table shows that,

61 % of the respondents feel that they are highly satisfied.

35 % of the respondents feel that they are satisfied.

4 % of the respondents fee that they are not satisfied.

Majority of the respondents feel that they are highly


satisfied.

38
39
L E V E L O F S A T IS F A C T IO N

140
120
100
80
P E R C E N TA G E
60
R E S P O N D A N TS
40
20
0
H I G SH AL TY I NS OF I TE D
S A T I S F SI E A D T I S F I E D

TABLE SHOWING THE RESPONDENTS HAVING DIFFICULTY IN

USING THE DIGITAL CAMERA

40
S.NO OPTION RESPONDENTS PERCENTAGE

1 YES 38 38

2 NO 62 62

The above table shows that,

38 % of the respondents have difficulty in using the digital camera.

62 % of the respondents do not have difficulty in using the digital

camera.

Majority of the respondents do not have difficulty in

using the digital

Camera.

41
D IF F IC U L T Y IN U S A G E O F D IG IT A L C A M E R A

70

60

50
40 Y ES
30 NO

20

10

0
R E S P O N D A N PT ES R C E N T A G E

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TABLE SHOWING THE DIFFERENT WAYS OF DIFFICULTY

FACED BY THE RESPONDENTS WHILE USING THE DIGITAL

CAMERA

S.NO WAY OF DIFFICULTY RESPONDENTS PERCENTAGE

1 COMPLICATED FUNCTIONS 9 24

2 NO ALTERNATIVE LANGUAGE 13 34

3 DIFFICULTY IN HANDLING 5 13

CHANGING INTO VARIOUS


4 MODES 11 29

The above table show that,

24 % of the respondents feel difficult by having complicated functions.

34 % of the respondents feel difficult by having no alternative

language.

13 % of the respondents feel difficult in handling.

29 % of the respondents feel difficult in changing into various modes.

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Majority of the respondents feel difficult by having no

alternative

Language.

TABLE SHOWING THE RESPONDENTS LEVEL OF

SATISFACTION ON THE BATTERY LIFE OF THE DIGITAL

CAMERA

SATISFACTORY
S.NO LEVEL RESPONDENTS PERCENTAGE

1 VERY GOOD 32 32

2 GOOD 38 38

3 BETTER 24 24

4 POOR 6 6

The above table shows that,

32 % of the respondents feel that the battery life is very good.

38 % of the respondents feel that the battery life is good.

24 % of the respondents feel that the battery life is better.

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6 % of the respondents feel that the battery life is poor.

Majority of the respondents feel that the battery life is


good.

TABLE SHOWING THE PRICE OF THE DIGITAL CAMERA

S.NO PRICE RESPONDENTS PERCENTAGE

1 BELOW Rs. 5,000 19 19

2 Rs. 5,000 - Rs. 10,000 43 43

3 Rs.10,000 - Rs. 15,000 30 30

4 ABOVE Rs. 15,000 8 8

The above table shows that,

45
19 % of the respondents have digital camera worth below Rs. 5,000.

43 % of the respondents have digital camera worth Rs. 5,000 – Rs. 10,000.

30 % of the respondents have digital camera worth Rs. 10,000 – Rs. 15,000.

8 % of the respondents have digital camera worth above Rs. 15,000.

Majority of the respondents have digital camera worth Rs.


5,000 – Rs. 10,000.

46
P R IC E L E V E L

A B O V E R s .1 5 0 0 0

R s .1 0 0 0 0 - R s .1 5 0 0 0

R s .5 0 0 0 - R s .1 0 0 0 0

B E LO W R s. 5000

0 10 20 30 40 50

R E S P OP NE DR AC NE TN ST A G E

TABLE SHOWNG USAGE OF MEMORY STICK IN DIGITAL

CAMERA BY THE RESPONDENTS

47
S.NO MEMORY STICK RESPONDENTS PERCENTAGE

1 256 MB 25 25

2 512 MB 29 29

3 1 GB 35 35

4 2 GB 11 11

The above table shows that,

25 % of the respondents use a memory stick of 256 MB.

29 % of the respondents use a memory stick of 512 MB.

35 % of the respondents use a memory stick of 1 GB.

11 % of the respondents use a memory stick of 2 GB.

48
Majority of the respondents use a memory stick of 1
GB.

49
M E M O R Y S T IC K

40 PERCENTA G E

20
RES PO NDA NTS
0
2 5 6 5K 1B 2 K1 BG B2 G B

TABLE SHOWING TECHNOLOGY POSSESSED IN DIGITAL

CAMERA BY THE RESPONDENTS

50
S.NO TECHNOLOGY RESPONDENTS PERCENTAGE

1 CYBER SHOT 51 51

2 COOL PIX 33 33

3 SHOCK WAVE 7 7

4 OTHERS 9 9

The above table shows that,

51 % of the respondents have a digital camera with cyber shot technology.

33 % of the respondents have a digital camera with cool pix technology.

7 % of the respondents have a digital camera with shock wave technology.

9 % of the respondents have a digital camera with other technologies.

51
Majority of the respondents have digital camera with
cyber shot technology.

TEC H N O LO G Y

R E S P O NP ED RA NC TE SN T A G E

O TH E R S

SH O C K W AVE

C O O L P IX

C YBER SH O T

0 10 20 30 40 50 60

52
TABLE SHOWING THE OPTIMUM LEVEL OF ZOOM IN

THE RESPONDENTS’ DIGITAL CAMERA

S.NO LEVEL OF ZOOM RESPONDENTS PERCENTAGE

1 MORE THAN 3X 21 21

2 MORE THAN 5X 29 29

3 MORE THAN 8X 39 39

4 MORE THAN 10X 11 11

The above table shows that,

53
21 % of the respondents have a digital camera with a zoom more than 3x.

29 % of the respondents have a digital camera with a zoom more than 5x.

39 % of the respondents have a digital camera with a zoom more than 8x.

11 % of the respondents have a digital camera with a zoom more than 10x.

Majority of the respondents have a digital camera with

a zoom

more than 8x.

54
LE VE L O F ZO O M

M O R E TH AN 3X
M O R E TH AN 5X
M O R E TH AN 8X
M O R E TH AN 10X

TABLE SHOWING THE RESPONDENTS HAVING SPECIAL

FEATURES IN THE DIGITAL CAMERA

55
S.NO OPTION RESPONDENTS PERCENTAGE

1 YES 73 73

2 NO 27 27

The above table shows that,

73 % of the respondents do have special features in their digital camera.

27 % of the respondents do not have special features in their digital

camera.

Majority of the respondents have special features in


their digital camera.

56
TABLE SHOWING THE SPECIAL FEATURES OF THE

RESPONDENTS DIGITAL CAMERA

S.NO SPECIAL FEATURES RESPONDENTS PERCENTAGE

1 TOUCH SCREEN 21 29

MULTIPLE
2 LANGUAGE 20 27

3 EASY NAVIGATION 17 23

4 SHORTCUT KEYS 15 21

The above table shows that,

29 % of the respondents have a digital camera with touch screen option.

27 % of the respondents have a digital camera with multiple language

option.

23 % of the respondents have a digital camera with easy navigation

option.

21 % of the respondents have a digital camera with shortcut keys option.

57
Majority of the respondents have a digitl camera with
touch screen option.

FINDINGS

 Majority of age group of the respondents are in between

21-25 years.

 Majority of the respondents are Male.

 Majority of the respondents are Under Graduated.

 Majority of the respondents are Students..

 Majority of the respondents earn from Rs. 50,000 – Rs.

1,00,000.

 Majority of the respondents are Married.

 Majority of the respondents use Sony digital cameras.

 Majority of the respondents knew through Advertisement.

 Majority of the respondents prefer for its Technology.

 Majority of the respondents have 5 to 8 mega pixels.

 Majority of the respondents feel that they are highly

satisfied.

58
 Majority of the respondents do not have difficulty in

using the digital Camera.

 Majority of the respondents feel difficult by having no

alternative Language.

 Majority of the respondents feel that the battery

life is good.

 Majority of the respondents have digital camera worth Rs.

5,000 – Rs. 10,000.

 Majority of the respondents use a memory stick of 1 GB.

 Majority of the respondents have digital camera with

cyber shot technology.

 Majority of the respondents have a digital camera

with a zoom more than 8x.

 Majority of the respondents have special features in

their digital camera.

 Majority of the respondents have a digitl camera

with touch screen option.

59
SUGGESTIONS

In the present market situation the consumer preference change from

one person to another, it is important for the manufactures to attain various

plans to capture the market of the consumer. This study helps the

manufactures to ascertain the behaviour of the consumer which is crucial in

selling the commondities and it also helps the manufactures to improve the

product with new technology.

60
Advertising the product is neeeded for each an every commodity.

Advertisement plays an important role in selling the commidities and induces

the consumers to buy the product. In digital camera the manufactures should

try to develop the battery life as long as possible. For digital cameras

advertising is very important, so that the people may come to know about the

new technologies used in the digital camera.

 Various offers should be given by the manufactures.

 To develop the more technologies in digital camera

 The manufactures should give proper guide to the digital camera users.

 Advertisement should be increased

 Picture quality should be improved.

CONCLUSION

In digital cameras there are many competitors and the consumer

preference also change from time to time. To avoid this the manufactures

should give some special offers to attract the consumers and the manufactures

should bring new innovation in the product. There should be proper guide for

using the digital camera this can be done through advertisement which should

be informative. There should be frequent changes in technology of the digital

61
camera, so that the consumers may change there product according to the

modern world.

BIBLIOGRAPHY

BOOKS FOR REFERENCE

INTRODUCTION OF DIGITAL CAMERA - by Michelle Perkins

ADVANCE DIGITAL CAMERA TECHNIQUES - by Drafahl Jack

62
WEBSITES

www.digitalcamera-hq.com

en.wikipedia.org

www.digicamera.com

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