Global Business Research Journals

Cordially invite&you
Duyto Tan
the University, Vietnam.

AP15Vietnam Conference
Second Asia-Pacific Conference on Global Business, Economics,
Finance and Social Sciences
THEME:
‘Economic Integration of the Developing Countries – Opportunities and Challenges!’

ISBN: 978-1-63415-833-6

10-12, July 2015

Venue: Duy Tan University,
7/25 Quang Trung St., Hai Chau District,
Danang City, Vietnam.

Conference Sponsored by
J.A. Alpha Business Research & Publishers Pvt. Ltd., Chennai & Duy Tan University,
Da Nang City, Vietnam.

Proudly Co-sponsored by
M/s Jupiter Global Business Research FZE, P.O. Box: 128177, Dubai, UAE.

Program Handbook

J.A. Alpha Business Research & Publishers Pvt. Ltd.,

Landline: +91 44 26840639
Mobile: +91 8220055161/+91 8220055163
www.globalbizresearch.org
Our Partners:

Duy Tan University, Danang City, Vietnam.

www.dtu.edu.vn

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Second Asia-Pacific Conference on Global Business, Economics,
Finance and Social Sciences (AP15Vietnam Conference)

10-12th July 2015

Duy Tan University, 7/25 Quang Trung St., Hai Chau District, Da Nang City, Vietnam.

Dear & Distinguished Vietnam Conference Delegates,

Welcome to Vietnam!

Our hearty welcome to the beautiful country of Vietnam for the upcoming conference
being jointly organized by the Global Business Research Journals (GBRJ) and Duy Tan
University (DTU), Da Nang City, Vietnam.
Vietnam is a beautiful country blessed with a lot of natural resources and wealth. The
people of Vietnam are very hard-working and friendly as well. Da Nang City, is a
beautiful city and you have got a lot of interesting places to visit in and around the city.
Our Academic Partners, Duy Tan University, are working very hard to give a fabulous
academic, networking and tourism experience when you all visit the University for the
upcoming conference.

Economic Integration! A Must for Developing Countries!!

In this world of competition, removal of barriers to trade among the developing
countries would greatly help them achieve competitive advantage and synergy. This is
necessary because competition has brought about volatility in pricing and demand for
goods and services in certain sectors. Duty free and quota free trade among the
developing countries would not only increase the quantum of trade but, undoubtedly,
increase the spread of technology, efficiency, inclusion of higher percentage of people
in productive activities, among others. All these positive steps would presumably
ensure overall growth and economic prosperity of the countries involved in multilateral
trade and commerce. To start with, developing countries need to think about
increasing the preferential trade agreements, free trade and customs union among
them. As they progress, they can think of other forms of integrations such as customs
union and currency union to complete the process of economic integration. Keeping
the lessons learnt from the European Union, Developing or Third world economies
have to clearly identify the risks involved in this initiative and make bonafide attempts
to minimize them. It is needless to emphasize that the economic benefits of integration
would understandably bring peace and prosperity to the people living in the region.
Undoubtedly, a great coordination is a must for ensuring growth in developing
economies.

DTU doing a great job!

Of course, given the above background, we are extremely pleased to host the Second
Asia-Pacific Conference on Global Business, Economics, Finance and Social Sciences in
the beautiful city of Da Nang. As mentioned earlier, our Academic Partners, DTU have

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been doing a great job to make the event a great success. Our sincere gratitude to
them!

Together, let’s make the conference a great success!

Best regards,
Dr. Elango Rengasamy,
Conference Director,
Second Asia-Pacific Conference on Global Business, Economics, Finance and Social
Sciences (10-12th July, 2015)
Duy Tan University, 7/25 Quang Trung St., Hai Chau District, Danang City, Vietnam.
Honorary Executive Editor, Global Business Research Journals.
www.globalbizresearch.org

Please read the instructions given below:

Registration
Upon arrival at the Conference venue, please proceed to the Hall 1 of the University to
complete the registration. There will be signage/written direction to help you to locate
us. You may also enquire at the front desk for directions to the Conference room.

Please note that the registration desk will be open from 8.00 am to 9.00 am on 10th
July.

Please report either to Dr. Doan Tranh or Ms. Phuoc for completing your registration. If
you have already remitted the Conference fee, you will receive a Conference-kit based
on the payment option you have chosen.

The Conference kit will contain the following items.

- Conference Pack
- Conference Proceedings

Conference proceedings
Conference proceedings will be available ‘online’ in our official website
www.globalbizresearch.org with the ISBN: ISBN: 978-1-63415-833-6.

Presentation Rooms
On July 10, we will be using 3 presentation rooms – Hall 1, Hall 2 and Hall 3.
On July 11, we will be using only 2 presentation rooms – Hall 1 & Hall 2.

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What should you bring along for your presentation?
Please bring the PPT of your research paper in a pen-drive. Please print at least 10-15
copies of your full paper and hand them to the chair and participants of the session at
the beginning of your presentation.

Each author will have about 15 minutes for presentation and 5 minutes for questions
and discussion. Kindly stick to the time limits, please.

The meeting room has an LCD projector and a laptop computer for you to make your
presentation.

***Please ensure that you save your presentation file both in 2010/2013 versions.

Coffee and Lunch Break

Coffee and snacks will be served twice (morning and afternoon) at DTU. The venue for
Lunch will be intimated on the conference day.

Best Paper Award

‘Best Paper’ is selected on the basis of a set of selected criteria. Reviewers’ report is the
key factor in selecting the best research papers. The best paper awards will be
announced after two months.

Best Presenter Award

Best Presenter Awards will be presented only to research scholars who make
outstanding presentations in each track which will be based on the recommendations
of the Chair/Observers of the respective Technical Sessions. If sufficient number of
research scholars do not participate, this award would not be presented.

Conference Dinner
The Conference dinner will be hosted on 10th July 2015 between 6.00 pm – 8.30 pm.

Networking Dinner (10th July 2015)

Venue: Xuân Thieu Beach Resort

Publication of your Paper

All the accepted papers will be published in the form of ‘Conference proceedings’. It
will also be published in our journals provided you have opted for it and made
significant improvements on the papers in light of the Reviewers’ reports/suggestions.

Whom to Contact?
For any queries/issues regarding the Conference matters, please contact Dr. Doan
Tranh dtranh_2005@yahoo.com or Ms. Sudha Balaji on +91 8220055161 (Indian

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Mobile Number) or Dr. Elango Rengasamy on +971564459173. You may also send an
email to vietnamconference@globalbizresearch.org or editor@globalbizresearch.org .

Upcoming Conferences
If you would like to participate in our future/upcoming conferences, please keep
visiting our websites www.globalbizresearch.org to find out more information. You will
also receive regular updates from us.

List of Participating Countries

AP15Vietnam Conference on Global Business, Economics, Finance and Social Sciences is
extremely proud to welcome delegates from the following countries:
India, Indonesia, Korea, Malaysia, New Zealand, Nigeria, Philippines, Singapore, Spain,
Taiwan, Turkey, UAE, United Kingdom, United Sates of America and Vietnam.

Conference Team
Conference Chair & Advisor: Dr. Doan Tranh, Duy Tan University, Vietnam.
Conference Director: Dr. Elango Rengasamy, The British University in Dubai, UAE.
Ms. Phuoc Nguyen, Duy Tan University, Vietnam
Ms. Hang Le, Duy Tan University, Vietnam
Mrs. Dhanapackiam E, Director, M/s Jupiter Global Business Research FZE, Dubai, UAE.
Mrs. Sudha Balaji, Events & Publications Coordinator
Ms. Santhanalakshmi M, Editorial Assistant
Ms. Sofia Rachel S, Editorial Assistant
Mr. Benker Dinesh, Launch Web Dreams
Ms. Ranjani E, Volunteer

Conference Advisory Board and Review Team

Dr. Ahmed Badawi, American University of Middle East, Kuwait
Dr. Anbalagan Krishnan, Curtin University, Malaysia
Dr. Anbalagan Rathinam, SRM University, India
Dr. Daniel Makina, University of South Africa, South Africa
Dr. David Minja, Kenyatta University, Kenya
Dr. Diroubinee Mauree Narrainen, University of Technology, Mauritius
Dr. Doan Tranh, Duy Tan University, Vietnam
Dr. Elango Rengasamy, The British University in Dubai, UAE
Dr. Francesco Agliata, Second University of Naples, Italy
Dr. Francesco Ciampi, University of Florence, Italy
Dr. Gilbert V. Nartea, Lincoln University, New Zealand
Dr. Gypsy Mae B. Casurao, University of Mindanao, Philippines
Dr. Iya Churakova, St. Petersburg University, Russia
Dr. Jayakumar. A, Periyar University, India
Dr. Johannes Peyyavali Sheefeni, University of Namibia
Dr. Joy M. Kiiru, University of Nairobi, Kenya
Dr. Londoloza L. Luvuno, University of South Africa, South Africa
Dr. Manlio Del Giudice, Second University of Naples, Italy

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Dr. Miriam Jankalová, The University of Žilina, Slovakia
Dr. Mohammad Qasen Ahmad Al Qarioti, Kuwait University, Kuwait
Dr. Mohamed Tawfik Essawy, Helwan University, Egypt
Dr. Mohd. Zaini Abd Karim, Universiti Utara Malaysia, Malaysia
Dr. Mokhtaruddin Ahmed, Universiti Malaysia Kelantan, Malaysia
Dr. N.R. Parasuraman, Director, SDMIMD, Mysore, India
Dr. Ramokhojoane P. Motsoeneng, University of South Africa, South Africa
Dr. Renato Lopes da Costa, ISCTE Business School University, Portugal
Dr. Sanja Grubacic, Southern Connecticut University, USA
Dr. Saurav Roy Choudhury, Capital University, USA
Dr. Selvam M, Alagappa University, Karaikudi, India
Dr. Shahid Ibrahim, Bangor Business School, UK
Dr. Shu-Hsun Ho, Providence University, Taiwan
Dr. Shahryar Sorooshian, University Malaysia Pahang, Malaysia
Dr. Tapan Sarker, Griffith University, Australia
Dr. Terrill Frantz, Carnegie Mellon University, USA
Dr. Tiberio Daddi, Scuola Superiore Sant'Anna University, Italy
Dr. Vadhindran Rao, Metropolitan State University, USA
Dr. Venkataesh Seshamani, University of Zambia, Zambia
Dr. Victoria O. Ligan, University of Mindanao, Philippines
Dr. Uzi Sasson, Ben-Gurion University of the Negev, Israel
Dr. Vijayakumar Gudep, Muscat College, Oman
Dr. Yuen Yee Yen, Multimedia University, Malaysia

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 AP15Vietnam Conference
Program Outline
Friday, 10th July 2015 (Timeline)
08.00 - 09.00 : Registration (8.00 am onwards)
09.00 - 10.00 : Opening Ceremony
10.00 - 10.30 : Exchanging Pleasantries with Fellow Delegates
10.30 - 11.00 : Coffee Break
11.00 - 12.45 : Technical sessions (1, 2 & 3) – Paper Presentations
12.45 - 13.30 : Lunch Break & Networking
13.30 - 14.00 : Invited Lecture (Conference Room)
14.00 - 15.45 : Technical Sessions (4, 5 & 6) – Paper Presentations
15.45 - 16.00 : Coffee Break
Presentation Rooms : Hall 1, 2 &3
18.00 – 20.30 : Gala Dinner
19.00 – 22.00 : Conference Dinner
Saturday, 11th July 2015
08.30 - 10.00 : Technical Sessions (7 & 8) – Paper Presentations
10.00 - 10.15 : Coffee Break
10.15 - 11.30 : Invited Lecture (Conference Room)
11.30 - 13.00 : Technical Session (9) – Paper Presentations
13.00 – 14.00 : Lunch“Registration”
Break & Networking

Sunday, 12th July 2015

Free Da Nang City Local Tour (0800 hrs to 1600 hrs)
The City tour will start from Duy Tan University at 0800 hours. The tour bus will pick
up delegates who are staying in Novotel and Petro hotels on the way. Delegates
staying in hotels other than these hotels can come to any of the three above
mentioned pick-up points to board the bus. The delegates will be dropped back at
either of these pick-up points at 1600 hours. So, please plan your ticket booking,
accordingly.

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 Friday, 10th July, 2015

8.00 – 9.00 am (Hall 1)

Registration

9.00 – 10.00 am (Conference Room 713)

OPENING CEREMONY

Agenda

Timeline
Content Executive
FN
9.00-9.05 Video introduction about Board of Organization
Duy Tan University
9.05-9.20 Performing art activities Performing art team

9.20-9.25 Announcements and introduction to Board of organization

conference delegates
Welcome Address by the Mr. Le Cong Co, President,
9.25-9.35
President of Duy Tan University Provost of Duy Tan University
Speech of Leader of Da Nang City
9.35-9.45
Government (expectation)
Address by J.A. Alpha Business Research
9.45-9.55 Dr. Elango Rengasamy
& Publishers Pvt. Ltd. Representative
Flower and souvenir presented to J.A. Mr. Le Cong Co, President, Provost
9.55-10.00
Alpha Representative by of Duy Tan University
Announcement of objectives and agenda
10.00 Dr. Elango Rengasamy
of the conference

10.00 - 10.30 : Exchanging Pleasantries with Fellow Delegates

10.30 – 11.00

“Coffee Break”

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 Technical Session – 1
11.00 – 12.45 (Hall 1)

Track: (Global Business, Economics & Sustainability)

Session Chair: Dr. Fernando Zanella, United Arab Emirates University,
UAE.

ID_VL547: Factors Affecting Effective Leadership- An Empirical Study in Vietnam

Logistics Enterprises: DO VIET THANH, Dai Nam University, Vietnam & NGUYEN VIET
ANH, Dai Nam University, Vietnam.
ID_V512: Food Safety Management Diagnosis and Product Quality Assessment of
Small-Scale Muscovado Processing Companies: Karen Luz Y. Teves, Central Philippines
State University, Philippines & Aldwin M. Teves, Central Philippines State University,
Philippines.
ID_VL511: Vietnamese Visa Policy for Tourists: Tran Nhi Bach Van, James Cook
University, Singapore Campus.
ID_V524: Chinese Outward FDI in Spain: An Analysis of the Determinants at the Firm
Level: Federico Carril, University of Granada, Spain & Juliette Milgram Baelix, University
of Granada, Spain.
ID_V529: Open Innovation in the Ancient China for University-Industry Cooperation:
Jeong-Hwan Jeon, Gyeongsang National University, South Korea, Sung-Kyu Kim,
Gyeongsang National University, South Korea & Dong-Nam Kim, Gyeongsang National
University, South Korea.

Technical Session - 2
11.00 – 12.45 (Hall 2)

Track: (Finance, Accounting & Banking)

Session Chair: Dr. DOAN TRANH, Duy Tan University, Vietnam.

ID_VL545: Controlling Transfer Pricing of FDI Businesses in Process of International

Economic Integration in Vietnam: DOAN TRANH, Duy Tan University, Vietnam.
ID_VL567: The Development of Corporate Bond Markets: A Cross-Country Analysis:
Le Phuong Dung, University of Economics – The University of Danang, Vietnam &
Nguyen Thi Thieu Quang, University of Economics – The University of Danang, Vietnam.
ID_VL532: Factors Affecting Personal Financial Management Behaviors: Evidence
from Vietnam: Nguyen Thi Ngoc Mien, University of Economics Ho Chi Minh City,
Vietnam & Tran Phuong Thao, University of Economics Ho Chi Minh City, Vietnam.
ID_V564: Political Cycle and Stock Market – The Case of Malaysia: Leow Jia Shen, Nilai
University, Malaysia & Evelita E. Celis, Nilai University, Malaysia.

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 ID_V518: Do Bank Loans Curb Corporate Moral Hazard? A Theory and Comparative
Evidence from U.S. and Korean Listings: Joung Hwa Choi, Seoul National University,
Republic of Korea & Paul Moon Sub Choi, Ewha Womans University, Republic of Korea.

Technical Session – 3

11.00 – 12.45 (Hall 3)

Track: (Management)
Session Chair: Mrs. Wustari L.H. Mangundjaya, University of Indonesia,
Indonesia.

ID_V548: Human Resource Development Forensics of Career Development

Opportunities for Today’s Human Capital: Bob Barrett, American Public University,
USA.
ID_V563: Indirect Cost of Occupational Accidents: Investigation of the Relationship
between Employee Attitudes and Accident Experience: Ayşegül KARAEMİNOĞULLARI,
Istanbul University, Turkey, Altan DOĞAN, Istanbul University, Turkey & Serdar
BOZKURT, Yıldız Technical University, Turkey.
ID_V554: Predictors of Commitment to Change: Job Satisfaction, Trust and
Psychological Empowerment: Wustari L.H. Mangundjaya, University of Indonesia,
Indonesia.
ID_VL531: The Corporate Culture and its Effect on Managerial Effectiveness in
Vietnamese Companies: NGUYEN THANH PHUONG, Dai Nam University, Vietnam,
NGUYEN QUANG VINH, Dai Nam University, Vietnam & NGUYEN VIET ANH, Dai Nam
University, Vietnam.
ID_V559: Quality of Information - A Need of Change and Firm’s Product Innovation
Performance: The Mediating Effect of Change Willingness: Tey Lian Seng, University of
Malaya, Malaysia.
ID_VL558: Study on the Factors Affecting Job Satisfaction of Employees at BIDV (Bank
for Investment and Development of Vietnam): Toan Le Duc, Duy Tan University,
Vietnam, Nhan Ho Van, Duy Tan University, Vietnam, Phu Nguyen Huu, Duy Tan
University, Vietnam & Ha Nguyen Tang, Duy Tan University, Vietnam.

12.45 – 13.30

“Lunch Break & Networking”

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13.30 – 14.00 (Conference Hall)

Invited Lecture 1

Dr. Linda-Jean Kenix,

University of Canterbury,
Christchurch, New Zealand.

Topic: "Emerging Trends and Established Practies in the Commercialization of

Online News Media"

Technical Session – 4

14.00 – 15.45 (Hall 1)

Track: (Global Business, Economics & Sustainability)

Session Chair: Prof. Ki-Kwan Yoon, Chungnam National University, South
Korea.

ID_V576: Analysis and Estimation on Korea-SAARC Partnership Seminar: Ki-Kwan

Yoon, Chungnam National University, South Korea, So-Sun Lim, Chungnam National
University, South Korea & Md. Iqbal Bhuyan, Chungnam National University, South
Korea.
ID_VL525: The Regional Trade Agreements (RTAs) and their Impacts on Vietnam:
Nguyen Vu Hoang, Academy of Politics, Region I, Vietnam.
ID_V501: Foreıgn Borrowıng - Reasons and Results: Turkey Sample: Faik ÇELİK, Kocaeli
University, Turkey.
ID_V574: An Analysis of Factors Affecting the Intention to Use Mobile Payment
Services in Vietnam: Pham Tan Tai, Lunghwa University of Science and Technology,
Taiwan & Gia-Shie Liu, Lunghwa University of Science and Technology, Taiwan.
ID_VL581: Sustainable Competitive Advantages for Eco-tourism Development of Phu
Quoc Island: Background and Literature Reviews: Hoang Pham Huy, Management and
Science University (MSU), Malaysia & Aye Aye Khin, Management and Science
University (MSU), Malaysia.

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 Technical Session – 5
14.00 – 15.45 (Hall 2)

Track: (Finance, Accounting & Banking)

Session Chair: Prof. Youan Robert Lin, California State University, USA.

ID_V566: Variable Costs: Are They Playing by the Book?: Fernando Zanella, United
Arab Emirates University, UAE.
ID_VL546: Banking Industry Development and Bank Efficiency in an Emerging Market
Economy: Tran Phuong Thao, University of Economics Ho Chi Minh City, Vietnam &
Phan Chung Thuy, University of Economics Ho Chi Minh City, Vietnam.
ID_V549: Tax Coordination and Economic Integration of the ASEAN Economic
Community: Youan Robert Lin, California State University, USA.
ID_VL565: The Day-of-the-week Trading Strategy for Foreign Investors in ASEAN Stock
Exchanges in Economic and Financial Turbulence: Ngan Cao, Newcastle University,
United Kingdom.

Technical Session – 6

14.00 – 15.45 (Hall 3)

Track: (Marketing & Others)

Session Chair: Dr. Pawan Kumar Dhiman, Sant Longowal Institute of
Engineering & Technology, India.

ID_V556: Internal Marketing (IM) Dimensions and Organizational Commitment (OC)

of Universal Banks’ Employees: Wilmark J. Ramos, Tarlac State University, Philippines.
ID_V526: A Platform based Design Framework for developing Product-Service
Systems in a Business Ecosystem: SEUNG JOON OH, GTEC, South Korea & SEUNG KI
MOON, Nanyang Technological University, Singapore.
ID_V537: From Prim to Punk: The Successfully Altered Marketing Image of
Christchurch City Post-Disaster: Linda Jean Kenix, University of Canterbury, New
Zealand.
ID_V572: Rural Marketing through Self-Help Groups (SHGs): A Case Study of
Fatehabad District of Haryana (INDIA): Pawan Kumar Dhiman, Sant Longowal Institute
of Engineering & Technology, India & mita Rani, Sant Longowal Institute of Engineering
& Technology, India.

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ID_V517: The Socio-cultural Adaptation, Openness to Culture and Success of Sojourn
of Foreign (Japanese) Students in Tarlac City, Philippines: Maria Sheila S. Garcia,
University of the Philippines – Diliman and Tarlac State University, Philippines.
ID_V544: Observing POS Interactions with In-store Buyer-tracking: Monika Fodor,
University of Pannonia, Hungary & Zoltán VERES, University of Pannonia, Hungary.

15.45 – 16.00 Networking Dinner “Coffee Break”

18.00 - 20.30

Xuan Thieu Beach Resort

All delegates will be picked up at Duy Tan University for Gala Dinner
***

Saturday, 11th July 2015

Technical Session – 7

08.30 – 10.00 (Hall 1)

Track: (Finance, Accounting & Banking)

Session Chair: Dr. Aldwin M. Teves, Central Philippines State University,
Philippines.

ID_V514: Efficiency of Modified Lord’s Test in Testing Equality of Means: An Empirical

Approach Through Simulation with Theoretical Proof: Aldwin M. Teves, Central
Philippines State University, Philippines & Karen Luz Y. Teves, Central Philippines State
University, Philippines.
ID_V536: The Determinants of Trade Credit: Vietnam Experience: Jian-Hsin Chou,
National Kaohsiung First University of Science and Technology, Taiwan, Min-Sun Horng,
National Kaohsiung First University of Science and Technology, Taiwan, Wei-Ming Wu,
National Kaohsiung First University of Science and Technology, Taiwan & Nguyen Thi
Lan Phuong, National Kaohsiung First University of Science and Technology, Taiwan.
ID_V535: The Effects of Corporate Governance on Idiosyncratic Risk: Evidence from
Taiwan Financial Institutions : Tsun-Jen Wei, National Kaohsiung First University of
Science and Technology, Taiwan, Hsien-Ming Chen, Chang Jung Christian University,
Taiwan, Chu-Hsiung Lin, National Kaohsiung First University of Science and Technology,
Taiwan & Jui-Heng Kang, National Kaohsiung First University of Science and
Technology, Taiwan.
ID_V570: Quantile Causality between Corporate Social Responsibility and Corporate
Performance: Roger C. Y. Chen, National Kaohsiung First University of Science and

13
 Technology, Taiwan (R.O.C.) & Chen-Hsun Lee, National Kaohsiung First University of
Science and Technology, Taiwan (R.O.C.).
ID_V569: Global Financial Crisis and Stock Market Integration between US and Asian-
Pacific Countries: Sang Hoon Kang, Pusan National University, Korea, Ron McIver,
University of South Australia, Australia & Seong-Min Yoon, Pusan National University,
South Korea.
ID_VL583: Access to Credit and Rice Production Efficiency of Rural Households in the
Mekong Delta: VUONG QUOC DUY, CanTho University, Vietnam.

Technical Session – 8

08.30 – 10.00 (Hall 2)

Track: (Global Business, Economics & Sustainability)

Session Chair: Dr. Thanh Duong, John von Neumann Institute, Vietnam.

ID_VL573: Agent-Based Modeling in Option Pricing under Unknown Volatility and

Liquidity Risk: Minh Tran, John von Neumann Institute, Vietnam, Duc Pham-Hi, ECE
Paris graduate school of Engineering, Paris, France & Thanh Duong, John von Neumann
Institute, Vietnam.
ID_V541: Understanding the Strategy Fit of Competition of Foreign Enterprise and
Brand Strategy: Cheng-Han Lee, National Kaohsiung First University of Science and
Technology, Taiwan, Chien-Lung Tseng, National Kaohsiung First University of Science
and Technology, Taiwan & Kuo-Kuang Chu, National Kaohsiung First University of
Science and Technology, Taiwan.
ID_VL515: Vietnam’s Tourism Branding: Tran Nhi Bach Van, James Cook University,
Singapore.

10.00 – 10.15

“Coffee Break”

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10.15 – 10.45 (Conference Hall)

Invited Lecture 2

Dr. Elango Rengasamy,

The British University in Dubai, Dubai-United Arab Emirates.

Topic: "Writing Award-Winning Research Papers"

-From an Editor’s Perspective!

10.45 – 11.15 (Conference Hall)

Invited Lecture 3

Dr. Bob Barrett,

Professor,
School of Business,
American Public University, USA.

Topic: "Knowledge Management and Economic Growth!

Technical Session – 9
11.30 – 13.00 (Hall 1)

Track: (Management, Marketing & Other disciplines)

Session Chair: Dr. Jen-Chia Chang, National Taipei University of
Technology, Taiwan.

ID_V543: Developing and Implementing Entrepreneurial Curriculum in Taiwan-Taking

National Taipei University of Technology as an Example: Jen-Chia Chang, National
Taipei University of Technology, Taiwan, Tien-Li Chen, National Taipei University of
Technology, Taiwan, Hsi-Chi Hsiao, Cheng Shiu University, Taiwan & Su-Chang Chen,
National Penghu University of Science and Technology, Taiwan.

15
 ID_V527: Management of Missing Person’s Property: In Malaysia Civil and Shariah
Law Prospective: MUHAMMAD AZWAN BIN SULAIMAN, Tun Hussien Onn University of
Malaysia, Malaysia & WAN ZAHARI BIN WAN YUSOFF, Tun Hussien Onn University of
Malaysia, Malaysia.
ID_V582: A Study of Process Capability Analysis on Second-order Autoregressive
Processes: Dja Shin Wang, TransWorld University, Taiwan, Szu Chi Ho, National Yunlin
University of Science and Technology, Taiwan & Tong Yuan Koo, National Yunlin
University of Science and Technology, Taiwan.
ID_V539: The Effect of Cross Promotion among Mobile Game on Consumer’s Attitude
towards Game: Jeong-Min Park, Hallym University, South Korea, Hye-Ryeon Yong,
Hallym University, South Korea & Hyun-Seok Hwang, Hallym University, South Korea.
ID_V575: Gender Differences in Awareness of Gender-Specific Language: Mei-Hua
Lan, Wenzao Ursuline University of Languages, Taiwan & Kai-Ping Wang, Shu-Zen Junior
College of Medicine and Management, Taiwan.
ID_509: Understanding e-Word of Mouth at Chinese Social Networking Sites: Edward
Kasabov, University of Exeter, United Kingdom.
ID_513: Resource Allocation with Undesirable Outputs: Evidence from Taiwan's
Contsainer Shipping Liners: Ming-Miin Yu, National Taiwan Ocean University, Taiwan.

13.00 – 14.00 “Lunch Break & Networking”

“Lunch Break”

Sunday, 12th July 2015

“Free City Local Tour (08:00 hrs to 16:00 hrs)”
Vietnam City tour will start from Duy Tan University at 0800 hours and on the way
pick up delegates from Novotel and Petro Hotels. Delegates staying at other hotels
may come to any of the three above mentioned pick up points to board the bus. The
delegates will be dropped back at either of these pickup points at 1600 hours.
Please plan your ticket bookings, accordingly.

Global Business Research Journals

c
www.globalbizresearch.org

 Journal of Emerging Issues in Economics, Finance and Banking (ISSN: 2306-367X)

 Global Journal of Contemporary Research in Accounting, Auditing and Business Ethics (ISSN 2311-3162)
 Global Journal of Emerging Trends in e-business, Marketing and Consumer Psychology (ISSN 2311-3170)
 Global Review of Research in Tourism, Hospitality and Leisure Management (ISSN 2311-3189)
 International Journal of Recent Advances in Organizational Behaviour and Decision Sciences (ISSN 2311-
3197)
 International Review of Research in Emerging Markets and the Global Economy
(ISSN 2311-3200)

16
 AP15Vietnam Conference

List of Participants

Paper Id. Name University/Instituion Country

V501 Dr. Faik ÇELİK Kocaeli University Turkey
United
V509 Prof. Edward Kasabov University of Exeter
Kingdom
VL511/VL5
Ms.Tran Nhi Bach Van James Cook University Singapore
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Central Philippines State
V512/V514 Dr. Karen Luz Teves Philippines
University
Central Philippines State
V514a Dr. Aldwin M. Teves Philippines
University
University of the Philippines -
V517 Ms. Maria Sheila Garcia Diliman and Tarlac State Philippines
University
V518 Prof. Paul Moon Sub Choi Ewha Womans University Korea
V524 Mr. Federico Carril University of Granada Spain
VL525 Prof. Nguyen Vu Hoang Academy of Politics Vietnam
South
V526 Prof. Seung Joon OH GTEC
Korea
Mr. Muhammad Azwan Bin Tun Hussien Onn University of
V527 Malaysia
Sulaiman Malaysia
South
V529 Mr. Kim Dong Nam Gyeongsang National
Gyeongsang
University
Korea
VL531 Mr. Nguyen Viet Anh Dai Nam University Vietnam
VL532 Ms. Nguyen Thi Ngoc Mien University of Economics HCMC Vietnam
National Kaohsiung First
V535 Prof. Chu-hsiung Lin University of Science and Taiwan
Technology
National Kaohsiung First
V536 Prof. Jian-Hsin Chou University of Science and Taiwan
Technology
New
V537 Dr. Linda-Jean Kenix University of Canterbury
Zealand
South
V539 Ms. Jeong-Min Park Hallym University
Korea
South
V539a Prof. Hyun-Seok Hwang Hallym University
Korea
South
V539b Ms. Hye-Ryeon Yong Hallym University
Korea
National Kaohsiung First
V541 Mr. Chien-Lung Tseng University of Science and Taiwan
Technology
V541a Mr. Cheng-Han Lee National Kaohsiung First University Taiwan

17
 of Science and Technology
National Taipei University of
V543 Prof. Chang Jen-Chia Taiwan
Technology
VL544 Dr. Monika Fodor University of Pannonia Hungary
VL545 Dr. TRANH DOAN Duy Tan University Vietnam
University of Economics Ho Chi
VL546 Mrs. Thao Tran Phuong Vietnam
Minh City
VL547 Mr. Do Viet Thanh Dai Nam University Vietnam
V548 Dr. Bob Barrett American Public University USA
V549 Prof. Youan Robert Lin California State University USA
V554 Mrs . Wustari Mangundjaya Universitas Indonesia Indonesia
V556 Mr. Wilmark Ramos Tarlac State University Philippines
VL558 Mr. Phu Nguyen Huu Duy Tan University Vietnam
VL558a Dr. Toan Le Duc Duy Tan University Vietnam
V559 Dr. Tey Lian Seng University of Malaya Malaysia
V563 Dr. Aysegul Karaeminogullari Istanbul University Turkey
V564 Dr. Evelita Estela Celis Nilai University Malaysia
United
VL565 Miss. Ngan Cao Newcastle University
Kingdom
V566 Dr. Fernando Zanella United Arab Emirates University UAE
University of Economics - The
VL567 Ms. Thi Thieu Quang Nguyen Vietnam
University of Danang
South
V569 Prof. Seong-Min Yoon Pusan National University
Korea
National Kaohsiung First
V570 Dr. Chen-Hsun Lee University of Science and Taiwan
Technology
Sant Longowal Institute of
V572 Dr. Pawan Kumar Dhiman India
Engineering & Technology
VL573 Dr. Duong Dang Xuan Thanh John Von Neumann Institute-VNU Vietnam
Lunghwa University of Science
V574 Dr. Gia-Shie Liu Taiwan
and Technology
Wenzao Ursuline University of
V575 Prof. Mei-Hua Lan Taiwan
Languages
South
V576 Prof. Yoon Ki kwan Chungnam National University
Korea
South
V576a Ms. So-Sun Lim Chungnam National University
Korea
South
V576b Mr. Md. Iqbal Bhuyan Chungnam National University
Korea
Management and Science
VL581 Mr. Huy Hoang Pham Malaysia
University
V582 Prof. Dja Shin WANG TransWorld University Taiwan
VL583 Dr. Quoc Duy Vuong Can Tho University Vietnam

18
 Upcoming Conferences - 2015
Dear Delegates,
You are cordially invited to participate in our International Conferences happening
globally!
Please visit our conference websites listed below for further information:

South East Asia

Third Asia-Pacific Conference on Global Business, Economics, Finance

and Banking - Singapore
Conference Dates: 17 – 19th July 2015
Venue: Village Hotel Albert Court, Singapore.
Abstract/Full Paper Submission Deadline: 5th July 2015
Website: http://globalbizresearch.org/Singapore_Conference2015/

Fourth Asia-Pacific Conference on Global Business, Economics, Finance

and Social Sciences – Kuala Lumpur, Malaysia
Conference Dates: 7 – 9th August 2015
Venue: Hotel GTower Kuala Lumpur, Kuala Lumpur-Malaysia.
Full Paper Submission Deadline: 25th July 2015
Website: http://globalbizresearch.org/Malaysia_Conference/

Middle East & North Africa

Third Middle East Conference on Global Business, Economics, Finance

and Banking – Dubai, UAE
Conference Dates: 16 – 18th October 2015
Venue: Al Murooj Rotana Hotel, (Opp. to Dubai Mall), Dubai. UAE
Full Paper Submission Deadline: 15th August 2015
Website: http://globalbizresearch.org/Dubai_Conference2015_Oct/

India
Fourth International Conference on Global Business, Economics, Finance
and Social Sciences – Kolkata, India
Conference Dates: 18 – 20th December 2015
Venue: Hotel Hyatt Regency Kolkata, Kolkata-India.
Abstract Deadline (250 words): 15th August 2015
Full Paper Submission Deadline: 15th October 2015
Website: http://globalbizresearch.org/Kolkata_Conference/

19
 Upcoming Conferences in 2016

South East Asia

Fifth Asia-Pacific Conference on Global Business, Economics, Finance

and Social Sciences – Port Louis, Mauritius
Conference Dates: 21 – 23rd January 2016
Venue: Hennessy Park Hotel, Ebene, Port Louis, Mauritius.
Abstract Deadline (250 words): 30th September 2015
Full Paper Submission Deadline: 1st November 2015
Website: http://globalbizresearch.org/Mauritius_Conference_2016_Jan/

Sixth Asia-Pacific Conference on Global Business, Economics, Finance

and Social Sciences – Bangkok, Thailand
Conference Dates: 18 – 20th February 2016
Venue: Novotel Bangkok on Siam Square, Bangkok, Thailand.
Abstract Deadline (250 words): 31st October 2015
Full Paper Submission Deadline: 20th December 2015
Website: http://globalbizresearch.org/Thailand_Conference_2016_Oct/

Middle East & North Africa

Fourth Middle East Conference on Global Business, Economics, Finance

and Social Sciences – Dubai, UAE
Conference Dates: 13 – 15th May 2016
Venue: Al Murooj Rotana Hotel, (Opp. to Dubai Mall), Dubai. UAE
Abstract Deadline (250 words): 15th February 2016
Full Paper Submission Deadline: 25th March 2016
Website: http://globalbizresearch.org/Dubai_Conference_2016_May/

Europe

Third European Academic Research Conference on Global Business,

Economics, Finance and Banking – Paris, France
Conference Dates: 1 – 3rd July 2016
Venue: Paris, France.
Abstract Deadline (250 words): 15th January 2016
Full Paper Submission Deadline: 28th February 2016
Website: http://globalbizresearch.org/Paris_Conference_2016_July/

India
Fifth International Conference on Global Business, Economics, Finance
and Social Sciences – Chennai, India
Conference Dates: 1 – 3rd April 2016
Venue: Hotel Royal Regency, Chennai-India.
Abstract Deadline (250 words): 30th November 2015

20
Full Paper Submission Deadline: 10th January 2016
Website: http://globalbizresearch.org/Chennai_Conference_2016_April/

Americas
First American Academic Research Conference on Global Business,
Economics, Finance and Social Sciences – New York, USA
Conference Dates: 25 – 28th May 2016
Venue: New York, USA.
Abstract Deadline (250 words): 30th November 2015
Full Paper Submission Deadline: 31st December 2015
Website: http://globalbizresearch.org/Newyork_Conference_2016_May/

Upcoming Conferences in 2016

Port Louis – Mauritius January 21-23, 2016

Bangkok – Thailand
Chennai – India
Dubai – UAE
New York – USA
Paris – France
Zurich – Switzerland
Kuala Lumpur – Malaysia
Singapore
Hong Kong – SAR
Dubai – UAE
Istanbul – Turkey
February 18-20, 2016
April 1-3, 2016
May 13-15, 2016
May 25-28, 2016
July 1-3, 2016
July 7-9, 2016
July 15-17, 2016
July 21-23, 2016
August 11-13, 2016
October 14 -16, 2016
December 15-17, 2016

Upcoming Conferences in 2017

Hong Kong - SAR January 20-22, 2017

Bangkok - Thailand February 16-18, 2017
Jakarta-Indonesia May 18-20, 2017
Rome-Italy July 1-3, 2017
Zurich-Switzerland July 7-9, 2017
Athens-Greece July 12-14, 2017
Singapore August 3-5, 2017
Kuala Lumpur-Malaysia August 10-12, 2017
Dubai-UAE October 6-8, 2017
Arusha City-Tanzania October 12-14, 2017
Tokyo-Japan November 23-25, 2017
Taipei–Taiwan ROC December 21-23, 2017

21
 Second Asia-Pacific Conference on Global Business,
Economics, Finance and Social Sciences
(ISBN: 978-1-63415-833-6)

10-12th July 2015

Venue: Duy Tan University, 7/25 Quang Trung St., Hai Chau District,
Danang City, Vietnam.

Guide to Danang International Airport

and Duy Tan University (Conference Venue)

Dear Conference Delegates,

Kindly find below the route map to reach the conference venue, Duy Tan University in
Danang City.

1. You should fly to Noibai International Airport (Cảng Hàng Không Quốc tế Nội Bài – in
Vietnamese) or to Tan Son Nhat International Airport (Cảng Hàng Không Quốc tế Tân Sơn Nhất
– in Vietnamese).

2. You transit at Noi Bai or Tan Son Nhat to Danang International Airport only 1 hour (the same
for two). You can book Vietnam Airline or Vietjet Air or JetStar to fly to Danang

3. At Danang International Airport (Sân bay Quốc tế Đà Nẵng – in Vietnamese, you get a taxi
(Tien Sa Taxi, or Mai Linh Taxi, or VinaSun Taxi, or Song Han Taxi, or Airport Taxi) always
available at the airport. From Airport to Danang Petro Hotel (near Duy Tan University) only
100.000 VND fee (approx: 5 USD).

You see the below image

22
4. Danang Petro Hotel near by Duy Tan University, only 50 meters walking distance. See the
below image

Room price at Danang Petro Hotel (3 stars hotel) from 40 USD to 80 USD.

Local Contact in Danang City, Vietnam.

Dr Doan Tranh
Mobile +84982 480 320
You can phone me when you arrive in Danang City.

Our Address:

23
J.A. Alpha Business Research & Publishers Pvt. Ltd.,
Regd. Office: No.3, Ganesh Nagar 1st Street, Mittanamallee, Avadi IAF,
Chennai-600 055. Tamil Nadu, India.
director@alphabizresearch.com
vietnamconference@globalbizresearch.org
Ph: LL: 0091-44-26840639
Mobile: +91 8220055161/63 +971 551696221

Have a safe and pleasant trip to the great country Vietnam!

Thank you!

24