LaTonya Stark

407-274-2199
Lstark713@gmail.com https://www.linkedin.com/in/la-tonya-stark

EXECUTIVE PROFILE SUMMARY

Accomplished, versatile, and enthusiastic Marketing & Communications Executive who leverages
20+ years of experience to improve employee/customer/client satisfaction, operational performance and
profitability through conceiving, developing, and implementing strategic marketing, communication,
and business initiatives. Demonstrated results in Fortune 500 international companies serving a wide
variety of industries and business functions. Skilled in the following competencies:

Integrated & Crisis Communications Marketing & Brand Strategy

Media & Community Relations
New Product & Market Expansion
Strategy Development & Implementation
Issue & Change Management
Employee & Customer Engagement
Promotions & Special Events
Business Development & Sales Activation
Insights & Analytics
Leadership Development & Process Improvement
Budget & Forecasting

PROFESSIONAL EXPERIENCE

Tourico Holidays – International Sales & Marketing 2017 – 2017

Director, Internal Communications & B2B Marketing
Reporting to the VP of Sales & Marketing, direct all global branding, marketing, and communication
strategy for $1B travel distribution company.

• (In first 9 months, onboard) Increased leads by 10% and renewals by 7% by leveraging technology
and implementing marketing reporting, analytics, and automation.
• Generated $800K in revenue via new partner co-marketing opportunities.
• Developed comprehensive social media and video content strategy and grew Facebook, Twitter, and
LinkedIn fan base by more than 15% collectively; thus, positively impacting brand awareness.
• Standardized marketing tools and resources quickening speed to market.
• Managed department and staff of 12 direct reports; including four managers, two remotely.

WYNDHAM WORLDWIDE, Orlando, FL 2010 – 2016

Resort Condominium International - Hospitality and Resort Operations 2013 – 2016

Director, Product Sales/Marketing & Sales Communication
Responsible for strategic initiatives to increase customer/client satisfaction, improve operational
performance and increase B2B sale profitability for the Business Development Division.

• Launched comprehensive, multi-channel sales plans and associated marketing/training materials resulting in
a 5+% year-over-year revenue increase of B2B sales/products/services.
• Implemented a successful sales engagement platform resulting in a 10% increase in product email campaign
penetration, 3% increase in click thru average. System created a new opportunity for a direct line into the
sales process resulting in a formidable 79% engagement rate.
• Drove a 10% increase in associate satisfaction and engagement through improved communication
transparency and efficiency.
LaTonya Stark Page|2

Wyndham Vacation Ownership – Hospitality, Resort & Contact Center Operations 2010 –2013
Manager, Marketing Content/Owner Engagement & Contact Center Communication
Orchestrated communications and marketing strategy for the entire Hospitality Division regarding all Wyndham
Vacation Club Operations. Managed five.

• Planned and executed timeshare annual meeting evaluated as the best ever by Owner Services Executives and
owners in attendance resulting in 70% commitment to repeat attendance.
• Proactively engaged 370,000+ Club Wyndham Plus members / owners through development of engaging
messaging and programs to ensure highest levels of satisfaction.
• Increased overall annual owner point utilization by 3%.
• Decreased “non-users” owner travel by 8%.
• Increased web penetration (reservations, cancellations, and upgrades) by 7%.

THE WALT DISNEY COMPANY, Orlando, FL 2000 – 2010

Walt Disney World – International Sales & Marketing 2009 – 2010

Manager, (Distribution) Marketing
Managed total budget of $5.5M and 20+ team members to execute lead generation, brand management, product
launches, sales collateral, and tradeshow marketing.

• Successfully planned and executed 150+ worldwide industry / tradeshow events annually resulting in
valuable industry exposure and creating magic for guests and clients.
• Spearheaded targeted marketing campaigns and communications strategies that incorporated significant
research and employed email, and other online content development.

Walt Disney World – International Sales & Marketing 2005 – 2009

Manager, (Travel Industry) Marketing
Effectively managed $3M budget and two highly skilled teams that included seven managers and four technical
staff.

• Worked directly with executives, clients, and sales to plan and execute more than 100 highly successful
annual events. Reduced and controlled expenses by negotiating internal cost savings and reducing external
vendor expenses.
• Developed and executed successful communications, marketing, and travel trade promotion/media strategy
(worked with in-market reporters; as well as with Travel & Leisure, Travel Trade, and Travel Weekly
tourism writers and editors) for domestic and international sales teams in reaching greater market penetration
in targeted areas (UK, Europe, Canada, Mexico, and Latin America).

Walt Disney World – Employee Communications 2001 – 2005

Senior Manager Communications & Special Events
Coordinated all day-to-day executive, employee, and multilingual communications for the Parks and Resorts
business. Led four multifunctional teams that included two managers, two team leaders, and 14 communications
professionals.

• Created and drove Global Employee Communication and Cast Member Healthcare Benefits strategies and
rollouts.
• Led communications and partnered on relief efforts for 2004 Hurricanes Charlie, Francis, and Ivan as a part
of the Executive Operating Committee.
• Researched, coordinated, and led special projects, including the fastest and largest SAP implementation in the
country.
LaTonya Stark Page|3

Walt Disney World – Employee Communications 2000 – 2001

Global Communications Specialist
Developed and delivered integrated communications strategies and deliverables for HR/ Organizational
Improvement Division and other business units. Served as strategic partner to senior leaders.

OTHER EXPERIENCE

ASHFORD UNIVERSITY – Adjunct Professor 2012-Present

Online Instructor
Qualified to teach eight senior-level courses to include: Marketing, Resort Management, Travel and Tourism,
Media Writing and Editing and Event Planning and Management.

PIZZAZZ! – Entrepreneur 2013-Present

Owner & Operator
Own and operate a full-service event planning, interior design, and marketing company designed to create
uniquely personalized events, designs, and content that not only meets client’s needs, but exceeds their every
expectation. Growth strategies have resulted in year-over-year revenue increases since its inception.

UNITED STATES MILITARY – Naval Service 1988-2000

Military Officer
Rose through various ranks and roles, gaining extensive professional experience, training and development in
managing high-level communications functions.

EDUCATION

Central Michigan University, Mt. Pleasant, MI

Masters of Science in Administration; Major: Human Resources

Central Missouri State University, Warrensburg, MO

Bachelors of Science; Cum Laude; Major: Journalism; Minor: Public Relations