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Source: The Express Tribune, Rozee.

pk, Propakistani

Pakistan's Internet enabled population will increase from 30 Million users today to
56 Million in 2019.

Over the next five years, 28% of the country's citizens will have Internet access.

Currently 95% of online purchases are paid for through COD at the time the parcel
is delivered to customer.

COD delivery services across over 150 cities in the country.

35% of the the country's monthly 70,000 COD shipments are delivered to cities
outside the three main urban centers of Karachi, Lahore and Islamabad.

While urban shoppers are more online as a percentage of population, the value for
rural shoppers is higher as many products are not available in their local markets.
This implies a huge untapped segment of the population that will increasingly
transition to online shopping.

The number of branchless banking agents which facilitate offline payments for
online purchases tripled from 41,000 in 2012 to 125,000 in 2013,
making it increasingly easier and more convenient to transfer money.

Rocket Internet, which runs Daraz and Kaymu in Pakistan, recently completed an $8.2
Billion IPO in October of this year.

Daraz & Kaymu�s revenue surpassed Rs 1 Billion during Black Friday,
exceeded 60,000 orders

$152 Worldwide
$1 2020