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CHAPTER-3

DATA ANALYSIS AND INTREPRATATION


3.1 Introduction
 Analysis of data is a process of inspecting, cleaning, transforming, and modeling data
with the goal of discovering useful information, suggesting conclusions, and supporting
decision making. Data interpretation is the study of observations for responding to a
query. The common tools used for data interpretation are electronic spreadsheets which
are capable of sorting, graphing and searching data. In this chapter we are discussing the
data that has been collect credits analysis and interpretation.

3.2TYPES AND SOURCE OF DATA


 Data will be collected from both the sources primary source as well as secondary sources.

 Secondary data: the secondary data will be gathered from internet, newspaper, catalogues
and broachers’ and magazines.

 Data analysis: The data of score of features and score of customer satisfaction was fed in
to the excel sheet. Separate Excel sheets were employed for analysis of each brand and
also to keep it concise and unambiguous. For data analysis use many types of charts:

 Pie chart: This is very useful diagram to represent data, which are divided into a number
of categories. This diagram consists of a circle of divided into a number of sectors, which
are proportional to the values they represent. The total value is represented by the full
create. The diagram bar chart can make comparison among the various components or
between a part and a whole of data.
3.3 Detailed analysis
Following is the interpretation of the questions answered by the respondents through graph and
pie-charts.

AWARENESS AND PERCEPTION

Q1. How you came to know about Vandana Hotel?

Table no 3.1

SERIAL RESPONSE NUMBER OF PERCENTAGE OF


NUMBER RESPONDENT RESPONDENT
1 Friends
2 Relative
3 Newspaper
4 Media
5 Word of Mouth

Less than one year From one year to two year


From two to three year From four year or above

13%
15%
25%

47%

Fig no 3.1

Interpretation
From the above information it is shown that out of 40 respondent 47% respondent are using
Titan watches from one year to two year,25% are using from two to three year, 15% are using
from less than one year and 13% are using from four year and above. In this pie chart majority of
consumer using Titan watch from one to two year.
Q2 .Who influenced you to visit the Vandana Hotel?

Table no 3.2
SERIAL RESPONSE NUMBER OF PERCENTAGE OF
NUMBER RESPONDENT RESPONDENT
1 Family
2 Friends
3 Spouse
4 Colleagues
5 Others

Fig no 3.2

Fasktrack Sonata Raga Nebula Others

10%
8%

17%
55%

10%

Fig no 3.2

Interpretation
From the above information it is shown that out of 40 respondent 55% respondent possess
Fastrack watch, 17% respondent possess Raga, 10% respondent possess Sonata and others brand
of Titan ,8% respondent possess nebula. This data shows that majority of respondent possess
Fastrack watch.
Q3. How often do you visit the Vandana Hotel?

Table no 3.3

SERIAL RESPONSE NUMBER OF PERCENTAGE OF


NUMBER RESPONDENT RESPONDENT
1 Once in a Week
2 Twice in a week
3 Weakly
4 Monthly
5 Rarely

yes no

50% 50%

Fig no 3.3

Interpretation
From the above data we get to know that 50% respondent get offer and discount while
purchasing Titan watch and 50% respondent did not get any offer and discount while purchasing
the Titan watch.
Q4. What type of food item you prefer in Vandana Hotel?

Table no 3.4

SERIAL RESPONSE NUMBER OF PERCENTAGE OF


NUMBER RESPONDENT RESPONDENT
1 South Indian
2 North Indian
3 Italian
4 Chinese
5 Others

HMT Maxima Citizen Timex Others

10%

32%
18%

13%

27%

Fig no 3.4

Interpretation
From the above information it is shown that out of 40 respondent 32% are using HMT watch
,27% are using Maxima watch, while 18% are using Timex watch and 13% are using Citizen
watch and 10% are using other variable. From this chart we can say that majority of consumer
are using HMT watch before using the Titan watch.
Q5. How long you wait to get ordered item?

Table no 3.5 Source of Media

SERIAL RESPONSE NUMBER OF PERCENTAGE OF


NUMBER RESPONDENT RESPONDENT
1 Less than 5 minutes
2 5-10 minutes
3 10-15 minutes
4 More than 20 minutes

Television Print Media Internet Friends Others

8%

18%
40%

22%

12%

Fig no 3.5

Interpretation
From the above data we get to know about that 40% consumer get information about Titan watch
from the Television ,22% get information from internet,18% from friends and 12% get
information from print media and 8% from others variable. Majority of consumer get
information about Titan watch from television.
Q6 Will you recommend Vandana Hotel to others?

Table no 3.7 Recommendation by Respondents


SERIAL RESPONSE NUMBER OF PERCENTAGE OF
NUMBER RESPONDENT RESPONDENT
1 YES
2 No

Column1
30

25

20

15
Column1

10

0
Yes No

Fig no 3.7 Recommendation by Respondents

Interpretation
From the above graph we get to know that out of 40 respondent 62.5% respondents are willing
to recommend Titan watch to others and 37.5% are not interested to recommend Titan watch to
others. Majority of respondents are interested to recommend Titan watch to others.
Customer satisfaction

Q1. Do you satisfy with the food quality of Vandana Hotel?

Table no 3.1Quality satisfactions


SERIAL RESPONSE NUMBER OF PERCENTAGE OF
NUMBER RESPONDENT RESPONDENT
1 Highly Dissatisfied
2 Dissatisfied
3 Neutral
4 Satisfied
5 Highly satisfied

16

14

12

10

8
Sales
14
6
11
10
4

2
3
2
0
Highly Dissatisfied Neutral Satisfied Highly Satisfied
Dissatisfied

Fig no 3.1Quality satisfaction

Interpretation
From the above graph we get to know about that out of 40 respondent 35% respondent are
satisfied with the quality of Titan watch, while 28% are dissatisfied with the quality of Titan
watch, 25% respondents are neutral about the Titan watch, 7% are highly satisfied and 5% are
highly dissatisfied with the quality of Titan watch. In this majority of consumer are satisfied with
the quality of Titan watch.
Q2.Do you satisfy with the price of Vandana Hotel?

Table no 3.2 Price satisfactions


SERIAL RESPONSE NUMBER OF PERCENTAGE OF
NUMBER RESPONDENT RESPONDENT
1 Highly Dissatisfied 2 5%
2 Dissatisfied 8 20%
3 Neutral 20 50%
4 Satisfied 12 30%
5 Highly satisfied Nil O

25

20

15

Sales
10 20

12
5
8

2
0 0
Highly Dissatisfied Neutral Satisfied Highly Satisfied
Dissatisfied

Fig no 3.2 Price satisfaction

Interpretation
From the above graph we get to know about that 50% respondent are neutral with the price of
Titan watch, while 30% respondent are satisfied with the Titan watch, 20% respondents are
dissatisfied with the price of Titan watch and 5% respondent are highly dissatisfied with the
price of Titan watch. In this majority of consumer are neutral about the price of Titan watch.
Q3. Are you satisfy with the food quantity of Vandana Hotel?

Table no 3.3 Quantity satisfactions


SERIAL RESPONSE NUMBER OF PERCENTAGE OF
NUMBER RESPONDENT RESPONDENT
1 Highly Dissatisfied 1 2.5%
2 Dissatisfied 1 2.5%
3 Neutral 12 30%
4 Satisfied 22 55%
5 Highly satisfied 4 10%

25

20

15

22 Sales
10

12
5

4
0 1 1
Highly Dissatisfied Neutral Satisfied Highly Satisfied
Dissatisfied

Fig no 3.3 Quantity satisfaction

Interpretation
From the above graph we get to know about that 55% respondent are satisfied with the durability
of Titan watch, while 30% are neutral about the durability of Titan watch, 10% respondents are
highly satisfied and 2.5%respondent are highly dissatisfied and dissatisfied with the durability of
Titan watch. In this majority of consumer are satisfied with the durability of Titan watch.
Q4. Are you satisfy with the Parking facility of Vandana Hotel?

Table no 3.4 Parking Facility satisfactions


SERIAL RESPONSE NUMBER OF PERCENTAGE OF
NUMBER RESPONDENT RESPONDENT
1 Highly Dissatisfied 2 5%
2 Dissatisfied 6 15%
3 Neutral 9 21%
4 Satisfied 19 48%
5 Highly satisfied 4 10%

20
18
16
14
12
10
19
Sales
8
6
4 9
6
2 4
2
0
Highly Dissatisfied Neutral Satisfied Highly Satisfied
Dissatisfied

Fig no 3.4 Parking Facility satisfaction

Interpretation
From the above graph we get to know about that 48% are satisfied with the design of Titan watch
in sagar district, while 21% are neutral about the Titan watch, 15% respondents are highly
dissatisfied with the design of Titan watch,10% are highly satisfied with the design and 5% are
highly dissatisfied with the design of Titan watch. In this majority of consumer are satisfied with
the design of Titan watch.
Q5. Are you satisfy with the Varieties available in Vandana Hotel?

Table no 3.5 Varieties Availability satisfaction


SERIAL RESPONSE NUMBER OF PERCENTAGE OF
NUMBER RESPONDENT RESPONDENT
1 Highly Dissatisfied 2 5%
2 Dissatisfied 7 18%
3 Neutral 3 7%
4 Satisfied 21 53%
5 Highly satisfied 7 18%

25

20

15

21 Sales
10

5
7 7

2 3
0
Highly Dissatisfied Neutral Satisfied Highly Satisfied
Dissatisfied

Fig no 3.5 Varieties Availability satisfaction

Interpretation
From the above graph we get to know about that 53% are satisfied with the brand image of Titan
watch in sagar district, while 18% are dissatisfied and highly satisfied about the brand image of
Titan watch, 7% respondents are neutral about the the brand image of Titan watchand 5% are
highly dissatisfied with the brand image of Titan watch. From this data we can say that majority
of consumer are satisfied with the brand image of the Titan watch.
Q6. Are you satisfy with the Neatness And Cleanliness in Vandana Hotel?

Table no 3.6 Neatness And Cleanliness satisfaction


SERIAL RESPONSE NUMBER OF PERCENTAGE OF
NUMBER RESPONDENT RESPONDENT
1 Highly Dissatisfied 1 2.5%
2 Dissatisfied 8 20%
3 Neutral 13 32.5%
4 Satisfied 14 35%
5 Highly satisfied 4 10%

16

14

12

10

8
14 Sales
13
6

4 8

2 4
1
0
Highly Dissatisfied Neutral Satisfied Highly Satisfied
Dissatisfied

Fig no 3.6 Neatness And Cleanliness satisfaction

Interpretation
From the above graph we get to know about that 35% are satisfied with the flap material of Titan
watch, while 32.5% are neutral about the flap material of Titan watch, 20% respondents are
dissatisfied with the flap material of Titan watch, 10% are highly satisfied with the flap material
and 2.5% are highly dissatisfied with the flap material of Titan watch. In this majority of
consumer are satisfied with the flap material of Titan watch.
Q7. Are you satisfy with the location of Vandana Hotel?

Table no 3.7 Location of Vandana Hotel


SERIAL RESPONSE NUMBER OF PERCENTAGE OF
NUMBER RESPONDENT RESPONDENT
1 Highly Dissatisfied 4 10%
2 Dissatisfied 10 25%
3 Neutral 11 26%
4 Satisfied 13 33%
5 Highly satisfied 2 5%

14

12

10

13
6 Sales
11
10
4

2 4
2
0
Highly Dissatisfied Neutral Satisfied Highly Satisfied
Dissatisfied

Fig no 3.7 Location of Vandana Hotel

Interpretation
From the above graph we get to know about that 33% are satisfied with the availability of Titan
watch in sagar district, while 26% are neutral about the Titan watch, 25% respondents are
dissatisfied with the availability of Titan watch, 10% respondent are highly dissatisfied with the
Titan watch and 5% are highly satisfied with availability of Titan watch. In this majority of
consumer are satisfied with the availability of Titan watch.
Q8. Are you satisfy with the overall service of Vandana Hotel?

Table no 3.8 Overall service satisfaction


SERIAL RESPONSE NUMBER OF PERCENTAGE OF
NUMBER RESPONDENT RESPONDENT
1 Highly Dissatisfied 1 2.5%
2 Dissatisfied 12 30%
3 Neutral 6 15%
4 Satisfied 10 25%
5 Highly satisfied 11 27.5%

14

12

10

6 12 Sales
11
10
4
6
2

1
0
Highly Dissatisfied Neutral Satisfied Highly Satisfied
Dissatisfied

Fig no 3.8 Overall service satisfaction

Interpretation
From the above graph we get to know about that 30% respondent are dissatisfied with the overall
service of Titan watch in sagar district, while 27.5% respondent are highly satisfied with the
overall service of Titan watch, 25% respondents are satisfied with the overall service and 15%
are neutral about the overall service and 2.5% respondent are highly dissatisfied with the overall
service. In this majority of consumer are dissatisfied with the overall service of Titan watch.

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