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Brand Guide

2018
LOGOS

Main Logo Main Logo with Slogan


full color full color

Main Logo
Main Logo B/W Social Profile Logo
full color full color
with background

Main Logo Social Profile Logo


B/W B/W
with background
COLORS COLOR PROPORTION

WHITE
FFFFFF
BLACK
000000 BLACK
LIGHT GRAY 000000
DADAD9
GREEN
69E01B

WHITE
FFFFFF
*** Although individual pieces
may vary, notice that the
cumulative effect keeps the
overall brand color balance.
RGB CMYK
LIGHT GRAY
C: 0 HEX code: HEX CODE: C: 55
M: 0 DADAD9 69E01B M: 0
Y: 0 Y: 100
K: 20 K: 0
Do’s Don’ts
how to use the logos how not to use the logos

✔ X X

Place logo on dark backgrounds Stretch, shrink, or alter the logo


proportion

X X
Leave at least the amount of gap between letter “I“ and “F“ around
the logo away from other graphic elements

Add color backgrounds/lines to Alter, cut, or select only some


the logo arbitarily portion of the logo

✔ ✔ X X

Place logo on light backgrounds Choose logo with background Place logo on busy pattern Add symbols or place logo close
when placed on photos backgrounds to other graphic elements

✔ ✔ X X

Place white logo on dark Choose corners or center for Place logo on photos that Rotate or place logo angled
backgrounds when neccessary logo placement when available interferes with logo visibility
TYPOGRAPHY

Open Sans Light

Open Sans is a typeface that Open Sans is an opensource typeface with many
conveys a sense of strength, weights to choose from.
Open Sans Light Italic
boldness, and clarity.
Open Sans is an opensource typeface with many weights to
choose from.
Its variety of weights made Open Sans Regular
it a flexible and functional Open Sans is an opensource typeface with many
typeface suitable for multiple weights to choose from.
uses such as headline, Open Sans Regular Italic

paragraph, or display. Open Sans is an opensource typeface with many weights


to choose from.
Open Sans Semibold

Open Sans is an opensource typeface with many


weights to choose from.
Open Sans Semibold Italic

Open Sans is an opensource typeface with many


weights to choose from.
Open Sans Bold

Open Sans is an opensource typeface with many


weights to choose from.
Open Sans Extrabold

Open Sans is an opensource typeface with many


weights to choose from.