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APRIL 2018


Islanders weigh in on new CNBC show.
A press release that works.
Attend an event on the Island this month.

SI nonprofits
need your help
Hundreds of Staten Island nonprofit orga-
nizations are dedicated to furthering an array
of social causes. Each working diligently to aid
children, the disabled or grief-stricken pockets of
the population, these public charities and private
foundations have had great success in advancing
their purpose but still face an array of challenges
– fundraising being their greatest hurdle. Here,
Business Trends takes a look at five of the bor-
ough’s charitable agencies and the obstacles that
often overwhelm them.
please see pages 8-11

Downtown gets a boost

Chamber unveils new logo, branding
for Downtown Staten Island.

NY Main Street Program

Special to Business Trends

Northfield Community LDC of Staten Island recently presented
Ram Cherukuri, owner of New York Fragrance and property owner
of 162 Port Richmond Ave., with a check for $75,000 from its NY
Main Street Program. Cherukuri will also be honored at our Golf
Outing and Dinner, which will be held on Thursday, May 31, at
Grand Oaks Country Club.

Downtown Staten Island gets a new brand

By JESSICA JONES-GORMAN for St. George, yellow for Tomp-
Business Trends kinsville and green for Staple-
As Petula Clark’s iconic 1960s The Chamber will draw on the
hit “Downtown” blared through imagery as it prepares to launch
the sound system at the St. a neighborhood-specific website
George Theatre on March 6, a – – and other
local dance troupe twirled bright tools to promote local businesses
orange umbrellas revealing Stat- in the months ahead.
en Island commercial district’s “We’ve enjoyed collaborating
new brand identity. with the Chamber of Commerce
“With so much new develop- on this project and are grateful
ment happening in the area, both to Small Business Services and
adjacent to the Staten Island all involved for helping increase
Ferry Terminal and along the public awareness of the many
rest of the waterfront, it’s impor- business, shopping and enter-
tant that we support the nearby tainment options in Downtown
businesses to ensure they can Staten Island via the Neighbor-
continue to thrive and serve the hood 360 program,” Borough
community effectively,” noted President James Oddo said.
Linda Baran, president and CEO “This is just the beginning of a
of the Staten Island Chamber of renaissance for the area.”
Commerce, who helped host the The marketing plan is one
event, which served as the first component of work being done
part of a strategic marketing in Downtown Staten Island by
initiative being launched to in- the Chamber as part of the SBS
crease public awareness of the Neighborhood 360 program,
many business, shopping and which helps community-based
entertainment options develop- organizations promote eco-
ing in the borough’s downtown nomic development in the areas
area. they serve. Other components
The Chamber has been work- being rolled-out by the Chamber
ing closely with local elected include daily street cleaning ser-
officials, business and commu- vice, installation of tree guards
nity leaders and residents to and holiday lights and storefront
identify and address the chal- improvements.
lenges and opportunities along “The Chamber and NYC
the commercial corridor. The Small Business Services have
new brand identity is the result been great partners, as I have
of a yearlong process in which worked with them to help small
community input and engage- businesses in the area grow and
ment allowed ThoughtMatter, an succeed. I expect this new brand-
award-winning creative design ing program to boost name rec-
agency, to put the essence of the ognition and establish Down-
neighborhood into powerful vi- town Staten Island as a destina-
sual imagery. tion that is open for business,”
The new logo transforms the NYC Councilwoman Debi Rose STEVE WHITE/Business Trends
words “Downtown Staten Is- said. Above, Luanne Sorrentino,
land” into a rectangular frame, “Strong neighborhoods are Linda Baran and Doreen Cugno
a symbol of the neighborhood’s the backbone of our city, and the pose near Downtown Staten
unique window view of Man- $1.54 million in investments to Island’s new logo at a launch
hattan and its open door to all Staten Island is going a long way event held at the St. George
Staten Island has to offer. The toward revitalizing key com- Theatre on March 6. To the
color palette of the logo centers mercial corridors,” added Gregg right, the logo is unveiled by,
around a color the Chamber is Bishop, commissioner of the from left, Blaise Backer, NYC
calling “Ferry Boat Orange,” a NYC Department of Small Busi- deputy commissioner for small
nod to the iconic boats that ply ness Services. “By working with business; NYC Councilwoman
the harbor bordering the area. the Staten Island Chamber of Debi Rose; Deputy Borough
Each of the three neighborhoods Commerce, we are responding President Ed Burke; Fred Ce-
encompassed by the revitaliza- to local needs to support small rullo; and Baran.
tion has its own primary color, business growth and build more
recognizing its own unique char- vibrant neighborhoods for all
acter and distinct history: Blue New Yorkers.”

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in our opinion

Sleep Well, Staten Island 198 Route 9 North, Suite 100

Manalapan, NJ 07726

Richard Donnelly

sually, you read about politi- prived but to others. getting enough sleep isn’t the most Ceo of newspaper media group

Tim Ronaldson Joe Eisele

cians arguing over such is- The Office of the Borough Presi- glamorous quest for a politician, but
executive editor publisher
sues as taxes, education and dent has an extensive look at sleep Oddo should be commended for put-
ADVERTISING Bonnie Arciero
crime. on its website, ting a spotlight on it. He’s using his

circulation Director Pearl Harta
Borough President James Oddo is Visit it, and you’ll see some disturb- high-profile position to call attention
Staten Island Business Trends is published
adding another topic for discussion ing statistics: to an issue most people might not monthly by Newspaper Media Group. It is
– sleep. More specifically, lack of Some 250,000 drivers in the U.S. will even consider an issue, but that can mailed monthly to business and community
leaders in Staten Island.
sleep and how it impacts people and fall asleep behind the wheel – today. have a seriously negative impact on
those around them. Every hour, someone dies in the society if not addressed. If you are not on the mailing list, six-month
How important is sleep? Oddo U.S. in a traffic accident due to a We wish the borough president subscriptions are available for $45. PDFs of
the publication are online, free of charge.
thinks it’s really important. So im- fatigue-related error. well on his campaign. It’s an impor- For information, call 732-358-5200.
portant he’s leading a campaign, Sleep deprivation is linked to sui- tant topic that should not be ignored.
To submit a news release, please email
Sleep Well, Staten Island, to encour- cide, depression, Bipolar Disorder We also encourage everyone to For advertising
age residents to get more shut-eye. and many other illnesses. check out the website, which in- information, call 646-481-4026 or email
Oddo is right about the importance Some 75 percent of New York City cludes tips for getting enough sleep.

of a good night’s sleep, and has the adolescents got fewer than eight Sleep well, your body and brain Business Trends welcomes suggestions and
research to back him up. Not getting hours of sleep on average school will thank you, as will fellow com- comments from readers – including any
information about errors that may call for a
enough sleep can be dangerous not nights in 2015. muters if you’re planning to drive
correction to be printed.
only to the person who is sleep-de- Pointing out the importance of tomorrow.

A press release that works: What to do after you write the pitch
By BRIDGET WESTON POLLACK ers, revise it until it does. reason for the press release, it might be appropriate to
Whether you’re planning an event or expanding to an 2.) Write an attention-grabbing email subject line. send it to general business reporters.
additional location, writing a press release that works Boring subject lines are a surefire way to fast track 5.) Streamline distribution and follow-up with an
doesn’t stop when you’ve written the pitch. your press release to the trash file. In fact, 79 percent of email platform.
A study by Greentarget states that the average jour- journalists said the subject line greatly affects whether Automated email platforms, like those you may al-
nalist is bombarded with as many as 50 press releases a they open an email, according to Greentarget. Invest ready use to connect with customers, significantly re-
week and spends less than one minute reading each one time crafting a subject line that grabs the reporter’s at- duce the time and frustration of sending and following
they open. It’s worth the time to hone every part of your tention and lets them know the press release offers story up on press releases. Using these platforms allows you
pitch process, like the way you distribute it and how you value. to:
follow up. 3.) Copy and paste the release into the email. • Segment journalists into lists based on factors like
Follow these six steps to master the art of the press re- Like you, journalists are less likely to open unasked- area of reporting (lifestyle, fitness, business, etc.) or re-
lease and get your small business noticed. for documents, particularly from senders they don’t gion (city, county, state, etc.). When it’s time to send a re-
1.) Re-read the release to ensure it promotes the story, know. One way to work around this challenge is to copy lease, you can easily choose a list that targets the right
not the business. and paste your small business press release into the body reporters.
A journalist’s job is to share stories with readers. of the email, giving the reporter direct access to the in- • See which reporters have opened the email. If a
However, unsuccessful press releases often focus on formation without the need to open a file. journalist has opened it more than once, there’s a good
basic statements, like who, what, when and where. 4.) Send it to the right reporters. chance they’re considering writing about it – and that
But those facts, while important, simply aren’t Greentarget’s survey indicates that one of the top pet makes them prime for a follow-up email.
enough. If you’re hosting a grand opening, focus on an peeves of journalists with press releases is that they’re 6.) Generally, avoid following up by phone.
angle relevant to the publication’s readers. For example, not relevant to the issues the journalists cover. Make the Reporters are constantly bombarded with informa-
if you’re sending the release to a business publication, most of your time and the reporter’s by only sending tion, so sometimes they may view follow-up phone calls
include information about how the event relates to the press releases related to their area of reporting. from people they don’t know as interruptions. The most
business community: How many new jobs will it add to Send your pitch to select reporters who have covered effective way to respect a reporter’s time – and avoid
the workforce? Will the location offer increased access to similar stories. For example, if you own a day spa, poten- being labeled a pest – is to send a brief follow-up email
services previously unavailable in the area? tial target journalists might include those writing about
If the press release doesn’t tell a story relevant to read- wellness, health or lifestyle issues. Or, depending on the please see SCORE, page 12



Nonprofits serve a wide range of borough needs

Help Emma’s Place witnessed the horrific deaths of “So many people don’t know
Business Trends both her mother and father. Help GMRF where to go or who to reach out
You can donate online at “I’ve been a grief counselor to when they’re grieving,” Gold-
Donations can be made pay-
Emma’s Place or mail for 30 years and was contacted man concluded. “Death is hor-
able to The Global Medical
donations to Staten Island by Emma’s grandmother to help rible, but these children and
Relief Fund and sent to 112
After working out of a small Grief Center, 1076 Forest her cope with some nightmares families need to know that what
MacFarland Ave., Staten
office on Watchogue Road for the Ave., Staten Island, 10310. and the extreme grief she was they’re experiencing is normal.
Island, 10305. You can also
past five years, helping grieving Call (347) 850-2322 for more understandably experiencing Here, they have a place where
contact the organization at
children cope with their loss, information. after her parents’ deaths,” Gold- counselors and peers listen and
(718) 448-6984 or by email
Karen Goldman and the compas- man said. “She is such an in- at help. That’s what Emma’s Place
sionate staff of Emma’s Place at LiGreci’s Staaten, will help ig- credibly smart, wonderful child is all about.”
recently found themselves dis- nite funding for this task. who was so traumatized by her
placed. “Fundraising is extremely experience, but during counsel- children the support that I did Global Medical Relief Fund
“Sadly, with the increasing difficult for us,” Goldman said. ing and play and art therapy, she not have.” When Elissa Montanti
number of deaths here on Staten “Death and dying is not a pretty was able to talk about things she Goldman, a licensed mental launched the Global Medical
Island, Emma’s Place is expand- topic. It’s not something that had repressed.” health counselor and board cer- Relief Fund in 1998, with a mis-
ing every day,” Goldman said. people feel comfortable discuss- After two years of counsel- tified psychotherapist specializ- sion of helping children who
“We outgrew our offices, which ing or want to take up as their ing Emma, Goldman decided to ing in bereavement counseling, were severely injured due to war,
were also in disrepair, so we cause. But the truth of the mat- focus on family grief counsel- works side-by-side with Dr. Caro- natural disaster or illness, she
temporarily are renting a space ter is death happens to every- ing and launched the non-profit. lyn Taverner, who has a Ph.D. in immediately started receiving
at Snug Harbor. But ideally we one, and helping children cope With the family’s blessing, she child development with a focus hate mail.
are working toward establish- with their grief is a very worthy named it Emma’s Place. on grief counseling. The pair is “When our organization first
ing ourselves in a standalone cause to support.” “My father passed away when assisted by Katie Nuzzo, also a li- got some recognition, the let-
house somewhere on the North The Grief and Loss Center, I was just 14 years old, so I have censed mental health counselor, ters poured in asking why I was
or South Shore.” which serves about 500 children always wanted to open a grief and several other grief counsel- helping children in other coun-
Goldman hopes a fundraiser, annually, was founded in 2013 center for children,” Goldman ors who use a mix of educational tries and not children here in the
which will take place on May 3 after 5-year-old Emma Trapp said. “I want to be able to offer and activity programs to aid the United States,” Montanti said.
healing process. “Instead of the help and support
“Each of my counselors have I thought I’d receive, I was faced
had losses themselves so they with a lot of hate and anger.”
understand and know how For Montanti, it was a devas-
to hold the children’s hands tating reality.
through the process,” Gold- “This cause affected me deep-
man said. “Through a mix of ly from the moment I became in-
art therapy and talk therapy, we volved,” she said. “I couldn’t un-
make masks and create memory derstand why others didn’t see it
boxes, write letters and try to be the same way. It was very chal-
as creative as possible, allowing lenging for me to explain that al-
the children to express their feel- though we do help children here
ings in every way imaginable.” in the United States, the need
Children are referred through is greater elsewhere. I’m grate-
their schools or pediatrician, ful we don’t have landmines
and all programs are free of or tsunamis or war crimes in
charge. this country, and that is why we
“We run on grants and dona- choose to help on an internation-
tions,” Goldman said. “That’s al scale.”
why we’re very focused on this And while there was local
fundraiser – the more money we support from day one – Mon-
raise, the more children we will tanti credits Richmond County
HOUSING CONCERNS… be able to help.” Savings Foundation, Northwell
Call, Email or Visit Northfield Community LDC of Staten Island And because of the borough’s Health and Richmond Univer-
Phone: 718-442-7351 Ext. 221, 224 or 228 drug and suicide crisis, Gold- sity Medical Center as well as
man says there has been a sig- dozens of local doctors with
Email: • Website: nificant uptick in the number of unwavering assistance – her or-
160 Heberton Avenue, Staten Island, NY 10302 children who need counseling ganization has definitely faced
services. some resistance.
“Sadly, we’re finding there’s “Because our work was inter-
a greater need for our services,” national, I feel as though we had
Goldman said. to work 10 times as hard to raise
That’s why Goldman hopes funds,” Montanti said. “People
to build upon the services at understandably like to donate to
Emma’s Place in the very near
future. please see GIVE, page 9

Give back to borough nonprofits who help those in need

vices. She welcomed the writer “America’s best.” Help Where to Turn But their work, fueled by the
Continued from page 8
of the letter, Kenan Malkic,
along with his mother, into her
She says witnessing the
human suffering during visits Personal contributions can be
made at any level. All dona-
generosity of a dedicated panel
of volunteers, persists.
home. During a four-month stay to Bosnia, Iraq and Haiti con- Founded as a support group
tions are tax deductible. To
in the U.S., Kenan received two firmed that charity is so much in the basement of St. Clare
underwrite a Where to Turn
charities that are right here in new arms, a new leg and a new bigger than one person. Church shortly after the ter-
program or to donate goods
their own backyard. So it took life. “Healing wounds, easing pain rorist attacks of Sept. 11, 2001,
or services, please contact
us much longer to become estab- “I had a one-bedroom town- and putting back together a bro- Where to Turn was originally
Where to Turn at 718-619-2371
lished.” house but we made it work,” ken child is its own reward,” she or email dennis.mckeon@ formed to provide a space to
But as GMRF celebrates its Montanti said. concluded. “What more impor- grieve and gather for the 29 fami-
20th anniversary this month, Soon after, Montanti founded tant mission is there than aiding lies in that parish who lost loved
Montanti looks back with pride the non-profit, non-partisan innocent, victimized children?” ones on that day.
on what her foundation has been GMRF, a 501c3 organization that velopment of Ground Zero, there “Those family members al-
able to accomplish. is supported entirely by private Where to Turn have been many challenges. ways said they felt like they
“People began to understand donations and grants. She com- For the past 17 years, Dennis “The main problem we’ve didn’t have any place to turn,
our work when a piece on ‘60 piled a unique team that “makes McKeon and his staff at Where faced is that there are so many so that’s what we wanted to pro-
Minutes’ showed our children miracles happen,” including the to Turn have made great strides organizations that Staten Is- vide, a place to turn,” McKeon
arriving, being carried off the Shriners Hospitals for Children, for 9/11 families, serving first as landers can donate their time said. “We weren’t counselors but
plane or transported in a wheel- which provide surgery, pros- a support group and then as a and money to,” McKeon noted. we listened to their concerns. We
chair and then six months later thetics and rehabilitation, Long vital source of assistance, help- “There’s not a lot of overhead did our best to contact elected of-
they were walking and leading Island Jewish Hospital, John ing victims navigate through here because we are run strictly ficials and other administrators
productive lives,” Montanti said. Hopkins University Hospital, the complex bureaucratic maze. by a group of volunteers. And who were in a position to help.”
“And in the past two decades, the Long Island Plastic Surgery And while this once fledgling while we don’t reach out often The group grew rapidly, be-
we’ve been able to help over 200 Group, Winthrop University non-profit has built solid rela- for donations, they are often dif- coming a clearinghouse for
children from 46 different coun- Hospital, Columbia Presbyteri- tionships with top-level adminis- ficult to ask for because there 9/11-related information, direct-
tries.” an Hospital and Ocular Prosthet- trators and successfully enacted are so many worthy causes to ing families to other available
Montanti’s initial involve- ics, Inc. changes to the Victim’s Compen- which borough residents can
ment with the cause started with Maimed and injured children sation Fund as well as the rede- contribute.” please see GIVE, page 10
a small local fundraiser in 1996 from Bosnia, China, El Salvador,
when a friend asked her to write Haiti, Indonesia, Iraq, Kosovo,
a piece of music to kick off the Liberia, Mexico, Nepal, Niger,
event. Pakistan and Sierra Leone – all
“They were raising money to regions that offer minimal medi-
send toys and school supplies to cal care – have been helped by
Bosnia,” Montanti said. “I’ve al- the organization’s programs.
ways been involved in music and “I converted my closet into an
writing, so I wrote a little some- office because we needed a place
thing but then really became im- to organize,” Montanti said. “In
mersed in what was happening 2011, ‘60 Minutes’ followed me
in this impoverished nation. I for six months and we were fea-
found out that the U.S. ambassa- tured in People magazine. Tyler
dor to Bosnia lived here in Stat- Perry saw the segment as did a
en Island, so I wrote to him and few other donor corporations
requested a meeting.” who each called and asked what
Two months later, Montanti we needed.”
met with Muhamed Sacirbey, Through donations and spon-
who explained to her that Bos- sorships, GMRF was able to es-
nia’s needs extended way beyond tablish the Dare to Dream House
pencil cases. in Arrochar where children and
“He showed me a letter from their guardians can live while
an 11-year-old boy who lost both undergoing treatment.
of his arms and a leg after step- “It’s a place for kids to come
ping on a landmine,” Montanti and heal under one roof,” Mon-
said. “In the letter, he made a tanti said. “We have children
plea for help asking for ‘God and from Nepal, Ecuador, all cor-
all merciful people to help him ners of the world, who are going
in getting prosthetics.’ My whole through similar things, all living
life changed that day at the UN.” and playing under one roof.”
Montanti, a medical techni- Montanti says each child
cian working in the office of a helped by GMRF becomes an
local orthopedist, immediately “ambassador” who can return
began to recruit airlines, hospi- home not only with a healed,
tals, physicians and prosthetic mended body and new hope for
companies to donate their ser- life, but also an experience of

Give back to borough nonprofits who help those in need

Christmas for families who teers are 9/11 family members which welcomes close to 600 at-
Continued from page 9
cannot afford to buy gifts, runs
neighborhood litter cleanups
who want to pay it forward,”
McKeon concluded. “When we
Help Gianna Nicole’s
Heart of Hope
tendees to celebrate the memory
and legacy of Gianna Nicole.
throughout the borough, collects started this group so many years “It’s truly a beautiful eve-
Checks or money orders can
prom dresses for those in need ago, I never imagined it would ning,” D’Antoni said, noting
be made payable to Gianna
support groups and services. and hosts a range of special proj- grow to encompass so many ser- Nicole’s Heart of Hope this year’s event will be hosted
Where to Turn was also able to ects throughout the year. vices – but I’m very glad it did.” Inc. and sent to P.O. Box on June 28 at the El Caribe. “We
get answers to victims’ general Their “Senior Prom,” a free 90215, Staten Island, 10309. honor three new families each
questions from organizations on evening for borough senior citi- Gianna Nicole’s Heart of Hope year, and many of our teens who
Bracelets and T-shirts are
both local and national levels, be- zens, will take place on April After losing their 4-year-old also sold on the foundation’s are now in remission volunteer
coming one of the primary New 13 this year at New Dorp High daughter to a rare form of leu- website, www.giannanicoles- and help with raffles throughout
York-based agencies for 9/11-re- School, and their annual fun- kemia in 2007, Jennifer and the night.”
lated information. When the draiser, a Beatles concert, is Michael LaBarbera struggled Locally, the group hopes to at-
Robin Hood Foundation became scheduled for June 1 at the St. to find some sort of purpose in tract the attention of corporate
aware of the help the group was George Theatre. Their commu- their tragedy. other families in need. sponsors who would be willing
offering, they helped establish nity cleanups, which are funded “They were so broken by this “The foundation doesn’t give to match donations or contribute
Where to Turn as a 501c3. by the City Council, take place loss, completely devastated by out money; instead they pay their goods or services.
“It soon became apparent regularly based on need. Gianna Nicole’s sickness and bills directly to creditors,” said “It’s amazing how much this
that the process that we had de- “As tragedies arise, we as- eventual death,” noted Tammi D’Antoni, who serves as a vol- foundation has been able to
veloped could be used to help sist however possible,” McKeon D’Antoni, a close family friend. unteer board member. “During accomplish in the past eight
all victims of tragedy,” McKeon noted, detailing the group’s ship- “As they tried to pick up the piec- the application process, families years,” D’Antoni said. “The
said. “And we decided we wanted ment of thousands of book bags es, they decided that they were submit copies of the bills they people of Staten Island have
to be more than just a support and toys after a recent hurricane going to help other families who are struggling with and the orga- been so generous – local high
group. We wanted our work to devastated Texas. are enduring the same pain.” nization uses their resources to schools have raised money for us
extend into the community.” And of course, the group still Launched in 2010, Gianna pay those bills off.” at their dances, businesses have
The group now offers free places great importance on help- Nicole’s Heart of Hope is a pe- The LaBarbera family estab- donated their time and services.
snow shoveling for senior citi- ing the families of 9/11. diatric cancer foundation with lished the fund in that fashion Everyone is touched by Gianna
zens, opens a Toy Store each “A good portion of our volun- a mission of directly helping based on their own experiences. Nicole’s story and wants to help
“They know how hard it is to other families going through the
focus on taking care of a sick same situation. If we can some-
child,” D’Antoni said. “Bills pile how help ease the burden of this
up, and one or both parents have disease – even for just a few fami-
to stay home from work. One lies – we continue to keep her
hundred percent of the proceeds memory alive.”
go to families who are caring for
sick children. And, unfortunate- Grace Foundation
ly, that number only continues to When the Grace Foundation
grow.” was founded 18 years ago to en-
The group, which helps about hance the quality of life for fami-
35 to 40 families annually, pro- lies impacted by Autism Spec-
vides nationwide assistance but trum Disorder, the original con-
also has a special focus on local cept started small but eventually
residents – offering both emo- achieved rapid growth.
tional and financial support. “The organization was started
And while their efforts are suc- by a group of parents who felt
cessful, the grassroots charity, that Staten Island didn’t have
whose small board of volunteers the programs and services they
meets regularly around the La- required,” noted Julie Gottes-
Barbera kitchen table, does face man, Grace’s program director.
some fundraising hurdles. “So they built this wonderful
“In terms of pediatric can- concept which offers very in-
cer, St. Jude is often the charity novative services to individuals
of choice,” D’Antoni said. “It’s and their families who are living
a wonderful, nationally recog- with ASD.”
nized organization and many Operating first out of a small
people choose to donate money office on Richmond Avenue be-
to their research efforts. But fore moving to the grounds of
based on Jen and Mike’s experi- Mount Loretto and then into
ence, we direct our energy and another smallish headquarters
funds to a more personal place.” on Watchogue Road, the orga-
The group, which has made nization garnered attention for
part of its mission to never turn its social skills and recreational
a family away, raises most of
their money at an annual gala, please see GIVE, page 11

Give back to borough nonprofits who help those in need

big determining factor in how project. “We’ve received such gener-
Continued from page 10
many programs we can offer and
how many participants we can
Help Grace Foundation
Links for online donations
“We’d like to have a forum
with these business leaders to
ous support from the Richmond
County Savings Foundation,
serve.” can be found at www.gra- talk about how we can educate Northfield Bank, M&R Con-
According to Brosnick, the To pay by phone, the business community on hir- struction, Colonial Funeral
programs that were unavailable organization receives generous call Dolores Ragazzo at (718) ing someone with special needs Home and Empire State Bank,”
at other facilities. funding from elected officials 983-3800. and how they can work best with Brosnick said. “And the Staten
“We were really very excited but still needs to build capital in- others,” Brosnick said. Island community is forever
to receive the support of legisla- ternally. An annual gala supplies Grace Foundation partici- generous with their time. When
tors who helped us acquire space much needed financial support our young adults – our Grace- pants enjoy performing arts parents see what is being provid-
on the grounds of the Seaview – this year’s is slated for April ful Glee Program performed at programs, which include art, ed to their children and to their
Hospital and Rehabilitation Cen- 14 at the Excelsior Grand – and Snug Harbor, Staten Island Yan- acting and music and movement lives, they are so appreciative
ter,” Gottesman said about the new events like this year’s first kees Stadium and the St. George classes. and driven to give back. If Staten
foundation’s 2015 relocation. ever Grace Walk, scheduled for Theatre – and we love opening Life skills programs help in- Islanders are not directly affect-
“We now have three fully April 28, also covers some of the people’s eyes to what individu- dividuals work on money man- ed by this disability, they know
renovated teaching rooms plus a group’s expenses. als with autism can do. We are agement, cooking and other nec- someone who is, so they are very
space for life skills training and But services like recreation, currently working on expanding essary functions. Recreational eager to help and for our foun-
administrative offices.” performing arts, social skills, our Day Habilitation Program, activities include bowling, swim dation that help is so extremely
But that expansion has not in-home respite and teen and hoping to work with the busi- and baseball. valuable.”
come free of challenge. young adult social programs re- ness community on Staten Is-
“Fundraising is always a chal- quire more than just monetary land to find and identify new op-
lenge for us,” noted Kevin Bros- donations. portunities for job skills training When the news is sweet, We Tweet!
nick, Grace Foundation’s execu- “We offer tremendous servic- in the borough.”
tive director. “We are always con-
cerned about our annual fund-
es for 250 families, and our goal
is to become much more widely
Brosnick is working with Bor-
ough President James Oddo and
When the news is bitter, We Still Twitter!
ing – whether it’s from the state known in the community,” Bros- Councilman Steven Matteo to
or city or from our elected offi-
cials. Our funding is always the
nick said. “People are always so
impressed by the capabilities of
form a local think tank of busi-
ness leaders for this vocational
Follow us at

A press release that works:

What should you do after
you write the pitch
to market your small business.

Call: 718-727-1221
Continued from page 6
SCORE mentors can help you
create a doable marketing plan
that attracts and retains custom-
SCORE is the most recognized Email: ers. Find your mentor today.
and utilized provider of Web: within one or two days to con-
FREE Confidential Mentoring firm you’ve sent the information Bridget Weston Pollack is the
and Educational services to Staten Island SCORE New Headquarters to the right person. If a journal- vice president of marketing and
ist doesn’t respond to the origi- communications at the SCORE As-
America’s small businesses. Staten Island Advance Building nal release or follow-up, assume sociation. In this role, Bridget is
they’re not interested. Repeated responsible for all branding, mar-
950 West Fingerboard Road
Let SCORE help YOU! attempts on your part to get the
story covered will only make
keting, PR and communication ef-
forts. She focuses on implementing
Walk-Ins Welcome them less likely to open your re- marketing plans and strategies for
BUILD – GROW – THRIVE leases in the future. Crafting a the organization to facilitate the
Tuesdays & Thursdays from 9:00 am to Noon press release that works is just growth of SCORE’s mentoring and
Other Times “By Appointment Only” one part of a successful strategy trainings services.

Visit us online at


SIEDC completes BOA study, calls

for several area improvements
By JESSICA JONES-GORMAN research and collaboration, the Conservation.
Business Trends Staten Island Economic Develop- Led by Greener by Design and
ment Corp. recently announced WSP (formerly Parsons Brinck-
After nearly eight years of the completion of the West erhoff) SIEDC’s consultant team
Shore Brownfield Opportunity began the study process in 2016
Area study, which resulted in and developed a scope of work

Now available
specific recommendations for focused on four categories: Land
major site renovations, roadway use development, transporta-
consolidation and infrastructure tion improvements, storm water
improvements. management and business de-
“The West Shore of Staten Is- velopment.
land is one of the most underval- The study also focused spe-
GREAT INVESTMENT ued assets in New York City, col-
lectively representing the largest
cific attention on creating a
“District Flood Resiliency”
OPPORTUNITY! area and manufacturing zoned
land in the city,” the SIEDC
plan, which anticipates issues
connected with sea-level rise in
Fort Hamilton, Brooklyn noted in a statement. “The BOA this low-lying area with limited
5 FAMILY- Brick 3-Story walk up study focused on the Bloom-
field and Chelsea sections and
sewer and storm water infra-
off Fort Hamilton Parkway. provides a variety of planning “Specific recommendations
• Easement leads to yard or use it as parking. recommendations and tools for from the study include major
business development and envi- site renovations or develop-
• Full unfinished basement, currently used for storage. ronmental sustainability.” ments for seven underutilized
• Individual heating and hot water units. SIEDC initiated a request for properties, roadway consoli-
• Walking distance to all. BOA funding in 2010 and was dation and infrastructure im-
formally approved to begin the provements including curbing,
Asking $2,699,000 project in 2014. Under the BOA lighting and beautification,” the
Call Rob for details 718-273-3800 program, the New York State SIEDC said.
Department of State provided “Expanded public transit to
SIEDC with financial and tech- serve major projects including
For le nical assistance to complete a re- the Amazon and IKEA facilities
vitalization plan and propose im- was also identified.”
plementation strategies for the The BOA study also devel-
area – especially contaminated, oped various recommendations
underutilized and underserved for improving business oppor-
sites. tunities in the area including
In addition to DOS, SIEDC blanket permitting, new public-
also enlisted the assistance private partnerships for services
of the Mayor’s Office of Envi- and unique tax incentives.
MEDICAL SPACE AVAILABLE 2 STORES AVAILABLE IN GREAT KILLS ronmental Remediation, city “SIEDC is proud to have com-
$2,250/Month including utilities. Amboy Rd & Giffords Lane Shopping Center Economic Development Corp., pleted the BOA project with the
Looking for a Doctor, Physician Assistant, or Nurse 1000-2000 sq ft city Department of City Plan- cooperation of so many partners
Practitioner to serve the St. George residents, staff from St. George Office Space for Rent ning, city Department of Small in both the public and private
the neighboring government agencies, court house, 650-6,500 sq ft available Business Services and the state realm,” the statement conclud-
schools, local businesses, and the new development of Victory Blvd & Manor Rd. Stores Available Department of Environmental ed.
hotels and Empire Outlets to the area. 400-1500 sq ft
Great opportunity for a satellite office as well! Medical & Community Facility Spaces Available
The space is located within the St. George Pharmacy. Forest Ave & Manor Road Locations. 800-1200 sq ft
Call Jennifer for details at 718-717-4196
Call Robert x 217 For Details Parisi Rampulla & Lenza, P.C.
Our Knowledge, Experience, Teamwork + Integrity = 78 Martin Avenue | Staten Island, NY, 10314
Results for You (718) 761-3333
Contact our Commercial Division for
Your gateway to better business and better living on Staten Island more information about:
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285 St. Mark’s Place • Staten Island, NY 10301 Multi-dwellings • Industrial/Manufacturing Short Sales, Mortgage Modification,
Retail Space • Raw Land
Warehouses • 1031 Exchanges
Office Buildings
Foreclosure Defense

Combating opioid addiction

Why deal With the hassle of recruiting


• Custodial / Superintendant Needs
• Vacation Coverage
• Handy Man Repairs
• Interior / Exterior Maintenance
• Emergency Staffing
• Truck with driver available (local)

Temp shows up at your business at the time required

One person or several

One call to Project-One does it for you! STEVE WHITE/Business Trends

Call Jean (718) 761-8390 From left, Mayor Bill de Blasio, First Lady Chirlane McCray and Staten Island Borough President
James Oddo announce $22 million in funding to combat opioid addiction in New York City at a press
conference in Richmond University Medical Center in Staten Island on March 19.


“For A Cause”

Tuesday, May 1st • 5:30 - 8:30 p.m.


A portion of your
$15 ticket sales will go to
Sunrise Day Camp of Staten Island.
The World’s First Full-Summer Day Camp for Children with Cancer
and Their Siblings, Provided Completely Free Of Charge.
For tickets, visit
Register by Monday, April 23rd to be entered into a drawing!

Contact Bonnie at 646.481.4026 or email for more information.

Vendor and Sponsorship Opportunities Available.

SIEDC to host 20th annual

Business Conference April 17
When the Staten Island Eco- sions ranging from how to best limitless business-to-business
nomic Development Cor p. utilize Google as a marketing opportunities, and a speed net-
launched the Business Confer- tool to others focused on how working sessions allows attend-
ence in 1998, holding it at the Ex- women and minority owned ees to maximize their mixing in
celsior Grand, it was a ground- businesses can flourish in to- an organized session reminis-
breaking event and the first of day’s economy. In fact, women in cent of the popular speed dating
its kind. business are one of the event’s concept.
Today, the Conference has main focuses, and the Keynote Industrial firms won’t want to
grown to boast more than 2,500 Luncheon features a Powerful miss this year’s event, as a spe-
attendees, 125 vendors and more Women in NY Business panel cial wing has been set up to pro-
than 20 seminars and sessions discussion. vide resources they need to help
open to the public. Tomorrow’s business lead- them grow – business financing
This year, the Conference will ers aren’t left out of the 20th assistance, discounted incen-
be held on Thursday, April 17 anniversary celebration of the tive plans and intergovernmen-
at the Hilton Garden Inn, 1100 SIEDC Business Conference. tal assistance. Staten Islanders
South Ave. from 8 a.m. to 4 p.m. Several hundred students will seeking employment won’t want
The kickoff breakfast features attend specifically designed ses- to miss the mini job fair where
a panel discussion on Staten Is- sions featuring a range of topics SIEDC’s employment program
land’s biggest headache: trans- from interviewing to career op- SI Works will be pre-screening
portation, with speakers offer- portunities. They’ll also enjoy candidates for a list of more
ing their 21st century solutions speed mentoring sessions and than 70 available positions.
for a problem born prior to the get to rub elbows with the bor- To register for the event, or for
construction of the Verrazano ough’s most powerful business more information, visit siedc.
Bridge. leaders throughout the day. org/events/annual-siedc-busi-
The day proceeds with ses- The vending room offers ness-conference.

APB Security SyStemS, inc. • 1 telePort Drive #203, StAten iSlAnD, ny 10311

Tuesday, April 17, 2018 | 11:00 a.m.

Hilton Garden Inn
Staten Island Business Trends is proud to be recognized as one
of the TOP 31 Best Small Businesses on Staten Island by our
We will be honored with the other 30 businesses on April
17th at the SIEDC Business Conference. Stop by our booth for
a chance to win a great prize!

weekly meetings
Monday Greater New Dorp Networking
Group: 8 a.m. Perkins Restaurant,
Staten Island Advance Building,
950 W. Fingerboard Road. 9 a.m. to
Bus. Outreach Ctr of SI/
WBCLDC Small Bus. Counseling
Rotary Club Mid-Island: New Dako-
ta Diner, 921 Richmond Ave. 7:30 to
Bus. Outreach Ctr of SI/ 1409 Hylan Blvd. For information, noon. No appointment necessary. – MWBE/BOC Capital: WBCLDC, 9:00 a.m. Call 718-981-0700.
WBCLDC Small Bus. Counseling call Steve Lombardo at 718-702- No charge. For info, call 718-727- 705 Forest Ave., 2nd Fl. By appoint- SCORE Business Counseling:
– MWBE/BOC Capital: WBCLDC, 8623. 1221. ment only. Call 718-816-4775. Staten Island Advance Building,
705 Forest Ave., 2nd Fl. By appoint- Richmond Business Connections: Business Guild I of the S.I. Gateway Rotary Club: La Strada, 950 W. Fingerboard Road. 9 a.m. to
ment only. For info, call 718-816- Z One, 1821 Richmond Ave. 8 a.m. Chamber of Commerce: Hilton 139 New Dorp Lane. 7:15 a.m. For noon. No charge. Call 718-727-1221.
4775. For information, call Ronald P. Garden Inn, 1100 South Ave. 7:45 info, call Adam at 718-986-0219. Rotary Club of North Shore:
Kiwanis Club of Richmond Co.: Cutrone at (347) 258-8131 or visit a.m. Members and invited guests Richmond County Referral Source: LiGreci’s Staten, 697 Forest Ave. 7
LaFontana Restaurant, 2879 only. Call Michael Anicito at 646- Comfort Inn. 7:00 to 8:15 a.m. For p.m. Call Christine DeHart at 718-
Amboy Rd. 7 p.m. Call 718-420- SI Business Friends: 7:30 - 8:45 606-2111. info, email 448-4725.
1966. a.m. Hilton Garden Inn, 1100 South Business Network Int’l. (BNI) Staten Island Business Council: Business Network Int’l. (BNI)
College of S.I., Small Bus. Dev. Ave. For information, call Dr. Rich- Network Alliance Chapter: Z-One Andrew’s Diner, 4160 Hylan Blvd. 7 High Achievers Chapter: PK’s
Ctr. Business Counseling: CSI, ard Bove at 718-938-5978 or visit Lounge, 1821 Richmond Ave. 7 to a.m. Members and invited guests Restaurant,1281 Arthur Kill Rd. 7 to
2800 Victory Blvd. 9 a.m. to 5 p.m. 8:30 a.m. For info, call Timothy only. For info, call 347-855-4488 or 8:30 a.m. Call Timothy Houston at
No charge. For info, call the SBDC Bus. Outreach Ctr of SI/ Houston at 718-981-8600. send an e-mail to info@sibizcoun- 718-981-8600.
at 718-982-2560. WBCLDC Small Bus. Counseling Rotary Club Staten Island: LiGre- Business Guild II of the S.I.
– MWBE/BOC Capital: WBCLDC, ci’s Staten, 697 Forest Ave. 12:30 to Bucks Business Network: Hamp- Chamber of Commerce: Hilton
705 Forest Ave., 2nd Fl. By appoint- 1:30 p.m. Members and guests wel- ton Inn, 1120 South Ave. 7:45 a.m. Garden Inn, 1100 South Ave. 7:45
Tuesday ment only. For info, call 718-816-
come. For info, call 718-370-3140. For info, call 718-351-2557 or visit to 8:45 a.m. Members and invited
College of S.I., Small Bus. Dev. guests only. For info, call Lou Rizzo
Staten Island Chapter of New, Ultimate Think Ctr. Business Counseling: CSI, Kiwanis Club of Brighton: Jody’s at 718-490-0057.
York State Women: 6:30-8:30
Tank: Lorenzo’s, 1100 South Ave. 2800 Victory Blvd. 9 a.m. to 5 p.m. Club Forest, 372 Forest Ave. 7:30 Business Guild III of the
p.m. LiGreci Staaten Restaurant,
For info, visit No charge. Call the SBDC at 982- p.m. For info, call 718-348-0505. SI Chamber of Commerce:
Forest Avenue. Email info@nys-
2560. Annandale Terrace. 7:45 a.m. for more informa- Kiwanis Club of South Shore: Kiwanis Club of North Central:
tion. Meets third Tuesday of every LaFontana, 2879 Amboy Rd. 7:30 LiGreci’s Staten, 697 Forest Ave. New members welcome. Call Shy
month from September through p.m. For info, call 718-370-2770. 7:30 p.m. Call Len Bosso at 718- Shalem .
June. SCORE Business Counseling: Wednesday 442-7804. College of S.I., Small Bus. Dev.
E.L.I.T.E. (Executive, Leader- Ctr. Business Counseling: CSI,
ship, Interactive, Team, Effort) 2800 Victory Blvd. 9 a.m. to 5 p.m.
Networking Group: 1110 South Ave. For info, call 718-982-2560.

Photography For Your Next Event 8 a.m. New members welcome. For
info, call 347-273-1375.
Community Emergency
Response Team (CERT): 7 p.m.
That Will Last A Lifetime! College of S.I., Small Bus. Dev.
Ctr. Business Counseling: CSI,
Call John Tidona at 448-7160 or
2800 Victory Blvd. 9 a.m. to 5 p.m.
weddings For info, call 718-982-2560.

sweet 16’s friday

Bus. Outreach Ctr of SI/
anniversaries Thursday WBCLDC Small Bus. Counseling
birthday Bus. Outreach Ctr of SI/
WBCLDC Small Bus. Counseling
705 Forest Ave., 2nd Fl. By appoint-
parties – MWBE/BOC Capital: WBCLDC, ment only. Call 718-816-4775.
705 Forest Ave., 2nd Fl. By appoint-
corporate ment only. Call 718-816-4775.

events Kiwanis Club of Staten Island: Saturday

LiGreci’s Staten, 697 Forest Ave.
SCORE Business Counseling: St.
much much 7:30 p.m. For info, call 718-967-
4345 or kiwanisclubofstatenisland. George Library, 5 Central Ave. 10
a.m. to noon. Appointment neces-
more! com.
sary. Call 718-442-8560.
Rotary Club of South Shore: Man-
sion Grand, 141 Mansion Ave. 12:15 SCORE Business Counseling: 1
Library, 200 Clarke Ave. 10 to 11:30
Steve White p.m. For info, call 718-987-2061 or
visit a.m. Call 718-668-0413.
6 Genesee Avenue
Staten Island, NY 10308
Phone: 718.317.5025 Cell: 917.446.4029 Staten Arts Photography
Visit us online at

Entrust Steve White, an Award Winning Photographer with your event!



STEVE WHITE/Business Trends

The Joseph Maffeo Foundation held its 14th Annual “Staten Island
Angel Award” honoring Frank Mora, who is the project planning STEVE WHITE/Business Trends
manager of plant operations at Staten Island University Hospital. The Staten Island YMCA held its Dine N’ Dance Gala event at the Hilton Garden Inn on March 9. The
The foundation held its Casino Night 2018 to raise funds for the honorees were Angela Mirzzi-Olsen, YMCA Volunteer of the Year; Dr. Ginny Mantello, YMCA Com-
construction of a new Neonatal Intensive Care Unit at Staten Is- munity Service Award; Dr. Mark Sherman, YMCA Community Service Award; and Jacob Carey, YMCA
land University Hospital-Northwell Health. The event was held at Community Service Award. Pictured are 2018 honorees, from left, Sherman, Mirizzi-Olsen, Emcee
the Hilton Garden Inn on March 24. Pictured are Keith and Linda Robert Scamardella, Mantello and Carey.
Manfredi, who established the Joseph Maffeo Foundation, Inc.

STEVE WHITE/Business Trends STEVE WHITE/Business Trends

The Staten Island Chamber of Commerce had a business after The 52nd Miss Staten Island/Miss Richmond County Scholarship Pageant was held at the Grand
hours mixer hosted by the National Lighthouse Museum, spon- Ballroom of Congregation B’Nai Jeshurun on Jan. 21. The winners in the 2018 pageant were, from
sored by United Activities Unlimited on March 20. Above, Cham- left, Miss Richmond County Outstanding Teen, Tatiana Santos Mroczek; Miss Richmond County, Madi-
ber of Commerce staff members Ambere Hafizi and Joyce Suss son L’Insalata; with Miss New York, Gabriella Walter; Miss Staten Island, Nicole Doz; and Miss Staten
pose in front of a mock-up lighthouse. Island Outstanding Teen, Julianna Meyer.

Hating the Hustle?

Staten Islanders weigh in on new CNBC show set to premiere April 11
By JESSICA JONES-GORMAN beds and the continuous slow that somebody’s “got a guy” for land Hustle’ has a negative con- provost for academic affairs and
Business Trends motion camera pan on unending anything that needs fixing. In notation, I am hoping that pro- director of civic engagement
plates of antipasto have many one promo, a “hustler” barters ducers will capture the ingenu- and public programs for the St.
When the promo for CNBC’s business professionals and com- a meat slicer for two plane tick- ity, drive and gumption that Stat- John’s University Staten Island
“Staten Island Hustle” rolled munity advocates wondering ets to L.A. while another loudly en Islanders posses and show the campus. “It’s hard to look kindly
out on Super Bowl Sunday, the about the negative implications adlibs “We’re not acting, we’re world that this little borough can on any representation of this
instantaneous reaction on so- of the borough’s inherited type- Italian!” come out on top.” borough that degrades the val-
cial media was decidedly mixed. cast. Still many Staten Island sup- Characters in the show in- ues of a college education.”
While some local residents were “Judging from the light-heart- porters look for the bright side, clude Uncle Dom Detore, better Fanuzzi should know. A pro-
proud to once again see their ed tone of the promos, I don’t insisting any PR, even bad PR, known as “The Boss,” a contrac- ponent of 30,000 Degrees: Col-
borough thrust into the national expect Staten Island’s image to still has a nugget of positivity. tor who oversees construction lege Readiness for a Stronger
spotlight, others were confound- be negatively impacted by this “Staten Island is the smallest projects all over the tri-state Staten Island – an initiative cre-
ed by the recurrence of our un- show. It’s entertainment,” noted borough with the second highest area; Big Ron “The Hustler” ated in 2015 by St. John’s, the
shakeable stereotype. Barton Horowitz, president of income in New York City accord- Montana, who is known for his College of Staten Island and
Pe ppered with “fughet- Relevant Public Relations, which ing to the US Census Bureau,” loyalty; Mike “The Negotiator” Wagner College with a goal to
aboutits” and censored exple- is headquartered in Bloomfield. noted Leticia Remauro, presi- Palmer who owns an auto repair ensure that 30,000 residents of
tives, the show, which premieres “But should ‘Staten Island Hus- dent and CEO of The Von Agen- and collision shop and is friends the borough attain a college
April 11, follows a group of ani- tle’ become a hit, the off-camera cy, a borough-based public rela- with everyone on the Island; education by 2025 – he has done
mated friends and businessmen behavior of the cast members tions and marketing firm. “That Tony D or “Mr. Wall Street” who much work to promote the im-
who’ve yet to come up with an may carry a greater influence is something to be proud of – es- mentors and teaches a lecture se- portance of higher education in
idea or product that’s too far- from a marketing perspective – pecially when you consider that ries on investing and is credited this borough.
fetched for them to invest in. whether it be good or bad.” Staten Island receives the least with training more than 18,000 “I hope one of the ‘Staten Is-
Without MBAs (or even college The show, which comes in support for public transporta- financial advisors; and Adolfo land Hustle’ episodes focuses on
degrees) these men stand by the the wake of reality series like tion and other city services,” “The Professor” LaCola, the only the importance of taking a col-
belief that grit, ingenuity and Mob Wives and Jersey Shore, Remauro continued. “The rea- member of the group with a col- lege class,” Fanuzzi concluded.
street smarts are the real key to feeds upon some of the bor- son for Staten Island’s success lege degree. “A college education has never
success. ough’s most unfavorable labels: is that its people are fighters. We “If you want to be a vital part been more accessible here on
It’s a premise that is admi- Each character carries a clever work hard and we rarely back of the New York City economy, Staten Island. I would hate for a
rable on paper – hard work pays nickname, is self employed and down from a challenge. it takes more than just hustle,” nationally televised show to triv-
off – but the title, the tanning proudly celebrates the notion “While the name, ‘Staten Is- noted Robert Fanuzzi, associate ialize the importance of that.”

Staten Island Ballet Day

Hometown news.
When it happens.
Or Shortly

Follow us at STEVE WHITE/Business Trends

The Staten Island Ballet celebrated its Silver Anniversary Gala on March 10 at the Richmond County Country Club. Above, Deputy Borough President Ed Burke gives Ellen and Paul Tharp a proclamation
naming Staten Island Ballet Day on March 10.