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LOGO COLORS FONTS TAGLINE PRODUCT LOGOS GRAPHIC ASSETS • Curved Lines • White Space • Color Blocks • Shading and Textures • Moving Forward • World Wide Web CONTACT 02 05 08 11 13 14 15 16 17 18 19 20 21
Lyris | 01 Identity aspirations WHAT A NEW IDENTITY CAN DO Express the kind of organization you are Reassure the public that you are who you say you are Connect your organization to images and ideas Serve as the thread for equity building over time Provide consistency over communication channels WHAT A NEW IDENTITY CAN NOT DO Make people act Change people’s minds Make new friends Embody every message for everybody Respond to current events .
services or information provided on that Web page. graphics. and consideration must be given to all of its elements as it increases or decreases in size. including but not limited to. 6. If you are using the Lyris logo on a Web page. packaging.56 cm wide. Do not use the Lyris logo. Never draw a box around the logo. 3. 9. The logo should never be rebuilt or recreated by anyone under any circumstances. other logos. there must exist a minimum spacing of 25 pixels between each side of the logo and the other graphic or textual elements on your Web page. 11. You may not alter the logo in any way. 12. The logo minimum size is 1 inch or 2. symbols or icons on or in connection with products. 2. 8. The logo should never be displayed in any orientation different from what is provided by Lyris.com homepage unless otherwise stated. Various applications require different sizes of the logo. It is improper for anyone to use our company logo in any manner that has not been approved.lyris. icons. design features or symbols. numbers. You may not combine the logo with other objects. manuals. 10. slogans. 7. . GUIDELINES 1. Never place the Lyris logo on its side or invert it.LOGO Lyris | 02 The Company Logo The company logo is the most visible and recognizable element of the Lyris corporate identity. words. If the logo is used on a Web page as part of another Internet or Intranet site. photos. promotional/advertising materials or Web sites for any purpose except pursuant to a trademark license from Lyris. No part of the logo may be changed or resized relative to the rest of the logo. 5. The Lyris logo must appear by itself in a manner that does not in any way indicate to viewers of the Web page that Lyris endorses the products. The text should always read horizontally from left to right. it can only link to the www. 4.
Spacing between the two elements should be 1/2 X height of the partner statement.LOGO Lyris | 03 Staging Staging refers to the area directly surrounding the Lyris logo. the staging area must be clear of other elements such as type. images or other logos. CLEARSPACE 1/2 FULL Clearspace The clearspace surrounding the entire logo is equal to 1/2 the height of the word “Lyris” in the logo. Placement WEB SITE The Lyris logo should appear in the upper left corner of the Lyris Web site and any other official Lyris site. CORPORATE AND PRODUCT MARKETING COLLATERAL The Lyris logo should have prominent placement on all corporate and product materials.75” 1” . To ensure the visibility and integrity of the Lyris logo. Partner Logo Treatment WEB SITE AND PRINT The Lyris partner statement should appear directly underneath primary logo. The specific placement of the Lyris logo is at the discretion of the Lyris marketing department. Minimum Size Preferred Size 1/2 X a partner of LYRIS™ a partner of LYRIS™ a partner of LYRIS™ a partner of LYRIS™ X .
BLACK AND WHITE For laser printing or other black-and-white applications. Please note: the logo is shown in a box as an example of a reverse.LOGO Lyris | 04 Logo Color Applications GLOSS LOGO The “gloss” logo is used for full color materials or Web applications only and is never to be reproduced under 1” (as shown) due to readbility and clarity. . It may not be altered or used in its reverse. It should never be reproduced in a box. This is its only usage. Please note: the logo is shown in a box as an example of a reverse. SOLID COLOR The logo prints blue on a white or light-colored background and white on a black or dark-colored background. the logo may be printed 100 percent black or 100 percent white. It should never be reproduced in a box. Screens or tints should not be used.
148. 0 RGB: 0. 211 HEX: 0094D3 . The Lyris identity colors are listed below. Please note that each color should match the coated version of the listed Pantone chip.COLORS Lyris | 05 Color | LOGO The consistent and correct use of Lyris colors is essential to creating and maintaining a strong identity. 0. 28. PMS 7461 CMYK: 78. Tints of these colors are not acceptable.
0 RGB: 98.COLORS Lyris | 06 Color | ACCENTS The use of accent colors for call outs. 68 HEX: F36E44 Background or large areas PMS 7536 CMYK: 0. 17 RGB: 175. 71. 6. 189 HEX: 569BBD PMS 583 CMYK: 23. 152 HEX: B9B098 . 0. 176. 0 RGB: 251. 25 RGB: 86. 176. 52 HEX: FBB034 Secondary PMS 637 CMYK: 55. advertisements and collateral is essential to creating continuity. 155. 0. 0. 0. 0 RGB: 0. 9. Main PMS 7461 CMYK: 78. 202. 0 RGB: 243. 22. 90. 32 RGB: 185. 188. 100. 211 HEX: 0094D3 PMS 137 CMYK: 0. They can also be used as tints. 34 HEX: AFBC22 ListManager Only PMS 7416 CMYK: 0. 79. 227 HEX: 62CAE3 PMS 549 CMYK: 52. 148. 4. 35. 110. The Pantone colors are selected from the coated chips. 28.
Lyris | 07 The best identities advance a brand FUNCTIONAL CRITERIA Bold. memorable and appropriate Immediately recognizable Provides a clear and consistent image of the company Communicates the company’s persona Legally protectable Has enduring value Works well across media and scale Works both in black-and-white as well as color .
FONTS Lyris | 08 Corporate Font | SANS SERIF Agenda Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz Agenda Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz Agenda Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz Agenda Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz Corporate Font | SERIF Adobe Garamond Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz Adobe Garamond Pro Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz .
12pt/15pt What can you do with Lyris HQ? Call outs: Agenda Light Italic . sit ad erit.FONTS Lyris | 09 Font Usage and Standard Sizes Headlines: Agenda Bold . sit ad erit. Consed dolummy nim quis doloreetum dit augait ip er ipit velendreet dolesectem amet.16pt/18pt Your Online Marketing Headquarters Subheads: Agenda Medium ALL CAPS . Flush left For more information on Lyris HQ. Dionsed commodolore magna faci tionsequatio miniamet landrer alit aut nulput luptat. quating ex ex exeraessisi tet.12pt/15pt For more information on Lyris HQ Body copy: Abode Garamond Pro 10pt/15pt. Consed dolummy nim quis doloreetum dit augait ip er ipit velendreet dolesectem amet. core dolorperiure tat. quating ex ex exeraessisi tet.12pt/15pt EMAIL MARKETING SOLUTIONS Alternate subheads: Agenda Light . sed euguer acipisi. . conse modiam. quat. core dolorperiure tat. Body copy hightlight: Abode Garamond Pro Italic 10pt/15pt For more information Web HTML standard text: Arial For more information on Lyris HQ. quat. conse modiam. Dionsed commodolore magna faci tionsequatio miniamet landrer alit aut nulput luptat. sed euguer acipisi.
Lyris | 10 Essential tagline characteristics Short Differentiates a company from its competitors Unique Captures the brand essence and positioning Easy to say and remember No negative connotations Displayed in a small font Can be protected and trademarked Evokes an emotional response Difficult to create .
Unify. ROI. Nested tagline: .TAGLINE Lyris | 11 Tagline Main tagline for use with Lyris HQ logo: Simplify.
As a symbol of the future. It extends customer loyalty through familiarity and can build synergies across business lines. an identity engenders trust.Lyris | 12 Value as a symbol As a symbol of the corporate culture. . an identity engenders pride.
LOGOS Lyris | 13 Product Logos The Lyris product logotypes provide brand consistency through the utilization of the same typeface and color palette used in the company logo. Primary Product Logos Typeset Product Names Lyris® Lyris HQ™ Lyris HQ Agency Edition™ Lyris ListManager™ EmailLabs® ClickTracks® Hot Banana™ EmailAdvisor™ Lyris HQ Components .
Lyris | 14 Expressing the Lyris Brand Through our Graphic Assets Curved Lines White Space Color Blocks Shading and Textures World Wide Web Moving Forward .
The proportions of the curve/arc should never be changed. Sample 1 Sample 2 Sample 3 Sample 4 . Lines can be flipped on the vertical to point up or down. Any of the corporate colors can be used within the lines.Curved Lines Lyris | 15 Expressing the Lyris Brand Through our Graphic Assets Curved Lines Curved lines always cross on the right side. onlyone group of curved lines should be prominent on any single page of design. To avoid overuse.
But if the page has a different background color. If the logo is being used in the lower portion of a graphic.indd 1 xhib &E nce o ere icag onf Ch er C .com In 175_LyrisHQ_Postcard. www.” In other words. White space is used to separate design elements and group similar ones together. it is the empty parts of the page. use a percentage of white no more then 10 percent in this area. 2008 ail 1 Ret 9-1 net June ter itio n 5/27/08 4:59:44 PM Sample 3 . Sample 1 Sample 2 ARE YOU TURNING YOUR CUSTOMERS INTO CASTAWAYS? It’s time you got help.Lyris. White space is not always “white. it will be the color of the white space. For best contrast with the blue Lyris logo. always use white in the upper right corner. White or percentage of white is used in the upper right top portion in most cases.White Space Lyris | 16 Expressing the Lyris Brand Through our Graphic Assets White Space White space is the empty spaces within a design.
on-site software • Comprehensive web analytics • Powerful email deliverability monitoring • MailStream optimization Sample 3 . Using the brand colors in blocks correctly is important. Sample 1 Sample 2 • World’s most popular email software for 15 years • Secure. But it’s also important to use them creatively. depending on your audience and the message you’re trying to convey.Color Blocks Lyris | 17 Expressing the Lyris Brand Through our Graphic Assets Color Blocks The use of color blocks helps the text stand out from the background image or texture. Color blocks also help focus and guide the reader’s eye to key messages. Color offers another opportunity to amplify your design: you can boost the colors or mute them.
Textures. You can add richness and dimension to your layouts with these elements. While shading provides a border to keep the reader’s eye from wandering off the page. Used correctly. Sample 1 Sample 2 Sample 3 . they’re a powerful duo.Shading and Textures Lyris | 18 Expressing the Lyris Brand Through our Graphic Assets Shading and Textures Shading and textures enhance the depth and interest of an image. it also provides depth to the piece. patterns or watermarks provide the look or feel of a surface.
Moving Forward Lyris | 19 Expressing the Lyris Brand Through our Graphic Assets Moving Forward These two examples graphically illustrate the evolution of our look and feel over the last 12 -14 months. Past Current and Future .
com). Online Design Samples . This is evident in our Web site (Lyris. our Web design continues to evolve and grow. marketing vehicles (the Inside Lyris HQ newsletter) and landing pages. we also showcase our Lyris brand on the Web. Online Newsletter and Social Media Aside from collateral and banner design.World Wide Web Lyris | 20 Expressing the Lyris Brand Through the World Wide Web Landing Pages. Below are just a few examples of our online design. As with our collateral and banner design.
844.Lyris | 21 Contact For questions and requests. Inc.2174 firstname.lastname@example.org Lyris.768. please contact: Paul Boscacci Director of Creative Services 510.2929 www.com rev6_Jan2010 . 6401 Hollis Street Suite 125 Emeryville CA 94608 USA Toll free: 800.
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