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Mobile Purchasing Preferences Survey

I am student and currently enrolled in ________ program at Virtual University of Pakistan. I am


currently working on my project. For that purpose I am undertaking a research study on: “Identifying
Consumer Preferences and Switching Behaviour for Mobile Handsets”.

To measure Consumer Preferences and Switching Behaviour for Mobile Handsets I have developed a
questionnaire to collect data from almost 200 consumers. If you are interested then please cooperate in
completing my project by participating in this survey.

This survey consists of mainly three parts i.e. personal information, the buying preferences and factors
that stimulate switching. Your responses are requested for all sections of the questionnaire, and it is
desired that you should answer to the best of your knowledge regarding the given scale. It will hardly take
20 – 30 minutes to complete the questionnaire.

I assure you that the data collected from this study will be presented in aggregate form, whereby the
confidentiality of participants will be assured at all times. No identifying information will be presented in
the project. Thank you in advance for your co-operation.

Gender  Male  Female


Education  Under Graduate  Graduate  Master  MS/Phil  PhD
AGE  Less than 20  20–25  25–30  31–40  41–50
Current Status  Student  Employee  Businessman  Unemployed
 Sin  M 
 D  S
Marital Status gle arried Wido
ivorced eparated
w
City

For what purposes do you use your mobile phone?


 More for Private,  More for
 About 50/50  Exclusively for
 Exclusively for Private than for Business/ Job,
Private and Business/ Job
purposes Business/ Job than for Private
Business/Job Purposes
purposes purposes
How long is your total mobile average call duration (initiated and received)?
 5 - 15 minutes  15 - 30 minutes  More than 60
 0 - 5 minutes  30 - 60 minutes
minutes
How long is your total mobile calling duration (initiated and received) on an average day?
 3 – 5 Hours  6 – 8 Hours  More than 10
 1 – 2 Hours  9 – 10 Hours
Hours
What is your average monthly mobile phone expenditure?
 100 – 300 Rs  300 – 700 Rs  700 – 1000 Rs  1000 – 15000 Rs  More than 1500 Rs
For last one year, how many times you have changed your mobile?
 Never  Once  2 Times  3 Times  More than 3 Times
Which mobile brand you are currently carrying?
 Nokia  Sony Ericsson  Motorola  Samsung  LG
 Chin  Phil  Tren
 Q-Mobile  Others
a Mobile ips d

I use mobile for:


Extremely Quite Quite Extremely
Purpose Neutral
Frequently Frequently Infrequently Infrequently
Calling (Send & Receive)
Messaging (Chatting)
Music and Videos
Games
Radio
Internet Browsing
Mobile Banking
Watching TV
Fund (Money) Transfer
News Updates

I will switch my mobile currently in my use to new one due to:


Reasons Most
Most Likely Likely Undecided Unlikely
Unlikely
Technical Fault
Manufacturing Fault
Outdated Technology
Limited Features
Poor Performance
Less Memory Storage
Old Fashioned
Low Value
Requirements of Telecom services
Bored from Current Mobile
My Nature to Change
Inconsistent Performance
New mobile received as Gift
Mobile Lost/Theft
How important is each of the following items when purchasing new mobile?
Extremely Slightly Not at all
Items Important Neutral
Important Important Important
Brand
Price
Style
Screen Dimension
Battery Life/Timing
Extra Storage (Memory Card)
Camera
Weight
Slim
Dual SIM
Music/Games/Videos
Tones
Wi-fi/GPRS/MMS
User Friendly Interface
Re-Sale Value
Value for Money
Fashionable
FM Radio
Bluetooth, Hands free
Touch Pad/Screen
3G Technology
Trendy Mobiles
Social Networking (Twitter, Facebook)
Blackberry Services
Mobile Accessories
Software & Application
Contacts Storage/Messages Storages

Always Usually Rarely Usually Never


Statements
True True True Not True True
If I needed to change the mobile there are other good mobiles to choose.
I would be more satisfied with other mobiles.
New mobile services offered by different telecommunication companies are
very attractive.
My mobile is not compatible for new services offered by telecommunication
companies.
I am not satisfied with my decision to purchase current mobile handset.
My choice to use mobile of current brand was a foolish one.
I am fully unsatisfied with my current mobile handset.
My current mobile handset does not meet my pre-purchase expectations.
Repairs on my current mobile handset are becoming very expensive,
I think I have made wrong decision by purchasing mobile now I am using
My mobile is offering least features when compared to other mobiles of same
price range.
My mobile price is NOT fair compared to other mobiles for similar features.
I think my mobile is offering good value for what I pay to what I might get from
other mobiles.
My family (parents, brothers/sisters) has an influence on my mobile purchasing.
My friends/peers have an influence on my mobile purchasing.
I have recommended my handset brand to friends
I have encouraged friends to buy other handsets of same brand
I have informed other users of the mobile about complaints I have about the features
People who are important to me will approve of me switching
I would be willing to pay higher prices for mobiles.
I am never motivated to buy mobiles.
I would be willing to switch brands frequently.
In the near future I intend to intensify my efforts to find a better mobile
In the last year I have thought very seriously to switch mobile
I have decided not to buy same mobile in the future
I have decided to switch to another brand that offers better features.
If I switch in near future, I will buy mobile of same brand.
I am ready to make an extra effort to buy handsets of same brand
It means a lot to me to continue to use handsets of same brand
I am committed to my current mobile.
I feel a sense of belonging to current mobile.
I will continue to current mobile handset even if a new mobile offered same features.
I intend to continue to be a customer of brand of current mobile handset.
If I like a mobile, I rarely switch from it just to try something different
I rarely take chances by buying unfamiliar mobiles even if it means sacrificing variety
I would rather wait for others to try a new mobile than try it myself
I would rather stick to well known mobiles when purchasing mobile handset
The advertisements of mobiles did not encourage me to switch mobile.
The signs or the billboards of mobiles did not encourage me to switch mobile.
The promotion activity of the mobiles influenced my decision to switch mobile.
The media (newspaper, internet, television, radio) influence my mobile purchasing.
I am not satisfied with my decision to purchase current mobile handset.
My choice to use mobile of current brand was a foolish one.
I am fully unsatisfied with my current mobile handset.
My current mobile handset does not meet my pre-purchase expectations.
Repairs on my current mobile handset are becoming very expensive,
I think I have made wrong decision by purchasing mobile now I am using
Current handset has everything I need.
I am the kind of person who would try any new product once.
When I go to purchase of mobile, I feel it is safer to look mobiles I am familiar with.
When I buy products, I buy only well-established brands.
It will take me too much time switch to a new mobile.
It will cost me too much to switch to a new mobile.
It will take me a long time to become familiar with a new mobile’s features.
It will take me too much time to search out differences to switch to new mobiles.
I am not sure that I can receive any benefits if I switch to a new mobile
I would feel uncertain if I have to choose a new mobile.
New technology of mobile does not influence me to change my mobile.
New Technology of mobiles has made the mobile usage easy
The operating system of my mobile is not dependable.
The keypad/mouse pad of my mobile is not user friendly.
My mobile is suffered numerously by virus due to unreliable anti-virus.
The voice quality of my mobile is not consistent.
The battery life is the only factor for which I stick to my current mobile
There are many markets where I can buy latest mobiles
I switch mobile as I frequently visit mobile market
I frequently buy mobiles for myself.
I give suggestions to family members/friends/colleagues for mobile buying decisions.
I decide to buy a mobile that fulfils at least my one major requirement.
My mobile buying decision is dependent to all efforts which I put to purchase
mobile that matches my all requirements.
I frequently make mobile buying decisions to my own.

For me, switching from my current mobile to new one is


A good idea 5 4 3 2 1 A bad Idea
A wise decision 5 4 3 2 1 A Foolish Decision
Pleasant happening 5 4 3 2 1 Unpleasant
My desire 5 4 3 2 1 Undesirable
Beneficial 5 4 3 2 1 Harmful
Useful 5 4 3 2 1 Useless
The probability of me switching from my current mobile to new one is
Likely 5 4 3 2 1 Unlikely
Probable 5 4 3 2 1 Improbable
Possible 5 4 3 2 1 Impossible
Certain 5 4 3 2 1 Uncertain