Thursday, October 14 8:30am - 3:45pm Portland Regency Hotel & Spa 20 Milk Street Portland, Maine

Deirdre K. Breakenridge is President, Executive Director of Communications at Mango! Marketing. A veteran in the PR industry, Deirdre has counseled senior level executives at companies including Hershey’s, Infineum, JVC, Kraft, Michael C. Fina, PRSA, and United Healthcare. Deirdre is the author of four Financial Times books. Her most recent book, “Putting the Public Back in Public Relations,” co-authored by Brian Solis and published in March 2009, is available in major bookstores and online. She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Deirdre is an adjunct professor at Fairleigh Dickinson University in Madison, New Jersey where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. Deirdre speaks nationally and internationally on the topics of PR and social media communications. In June 2010, she was the keynote speaker for PRSA’s Leadership Rally, in April delivered the keynote speaker for the PRSA Counselors Higher Education Summit, and in February presented the keynote address at Social Media Congress in Amsterdam. Previously, Deirdre has spoken for the Public Relations Institute of Australia (PRIA), the Marketing Executives Networking Group (MENG), the Public Relations Association of Museums (PRAM), The National Association of Broadcasters (NAB), Strategic Research Institute (SRI), Women’s Presidents Organization (WPO), and at a number of colleges and universities. Deirdre is a member of the PRSA and has served on the Board of NJ/PRSA and the Jersey Advertising Club. She was named Woman of the Year in 2009 by the National Association of Professional Executive Women (NAPEW). Deirdre is a contributing editor of TechConnect, PRSA’s technology newsletter. She blogs about PR 2.0 strategies ( and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.

Recently named one of Northeastern University’s 100 most successful alumni, Steve is Co-founder and Managing Partner of Peppercom. He is responsible for overall agency direction and management, new business development, new product development and agency marketing. Since founding the agency in 1995, he has been instrumental in Peppercom's rise from a two-person start-up to its current position as one of the nation's best known mid-sized strategic communications firms. His blog, was named best in the industry by The Holmes Report, which awarded it a SABRE in 2006. His podcast, RepChatter, won a Silver SABRE from Holmes in 2009.He has authored numerous thought leadership articles and delivered speeches on social media trends and issues. He Twitters as “RepManComedy.” Along with strategic consultant Dr. Richard Harte, Steve has written a book on sales, titled “What’s Keeping Your Customers Up at Night?”. He was also one of the CEOs featured in Donald Trump’s book “Trump: The Way to the Top.” Steve has worked with higher education and publishing clients such as George Washington University, NYU, Syracuse, the US Military Academy at West Point, Marist, Baruch, UNC Kenan-Flagler School, Duke University Fuqua School of Business Northeastern University, the University of Vermont, the College of Charleston and Monmouth College, Duke University Fuqua School of Business and McGraw Hill. Steve’s experience in the corporate social responsibility arena includes managing the Honeywell Hot2BeSafe classroom education program aimed at preventing child abductions. He also managed the firm’s relationship with the Iraqi and Afghanistan Veterans Association (IAVA), a non-profit organization that provides support for veterans dealing with post traumatic stress disorders. Steve is an avid climber, having summitted Mt. Kilimanjaro and several Rocky Mountain 14ers. He’s also a professional comedian and regularly performs at the New York Comedy Club ( He and his wife, Angie, have two children, Christopher and Catharine. The agency was named after the family dog, Pepper.

Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC a New Hampshire based consultancy that provides plans, products, and services that help PR, public affairs, and marketing professionals measure their success and make better, more informed decisions for their organizations. She writes KDPaine’s Measurement Blog and publishes the electronic newsletter and blog, The Measurement Standard. Her book, Measures of Success, KDPaine’s Guide to measuring your public relationships was published in January 2008, which is used as a college textbook in many educational institutions. For the past 17 years, Paine and her firms have read and analyzed millions of news articles, Internet postings and other forms of communications as well as conducting hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired brands including Raytheon, Georgia Tech, and Mothers Against Drunk Driving. Most recently, her endeavors have been focused on providing cost effective measurement programs for non-profits, small businesses and government agencies. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999. Katie Paine was recently named one of “25 women who rock social media” by Lee Odden’s prestigious OnLine Marketing Blog. In 2008, she was named one of PR Weeks 2008 Power Players for her advocacy of PR measurement. In 2009, her firm won the New Communications Award of Excellence for its breakthrough work in social media research. A year earlier, her firm won the Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations. In 2006, Katie Paine received the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. Paine has also been named Entrepreneurial Venture Creator, Person of the Year by the University of New Hampshire’s Whittemore School of Business.

Katie is a Senior Fellow and Advisory Board member of the Society for New Communications Research. She was also an initial founder of, and will soon complete her 14th year on the Institute for Public Relations Measurement Commission.She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine. She is also on the Advisory Board for the International Public Relations Research Conference (IPRRC.) An accomplished speaker, Paine frequently lectures to conferences and universities including The Conference Board, The American Strategic Management Institute, the Public Relations Society of America, the International Association of Business Communicators, the Institute for International Research, the International Public Relations Research Conference, Ragan Communications Conferences, Bulldog Conferences, PR News, the PR Executive Forum, IPRA, the University of New Hampshire and Southern New Hampshire University. Prior to founding The Delahaye Group, Paine was the director of corporate communications for Lotus Development Corporation, and previously was manager of merchandising for Hewlett-Packard Personal Computer Group, helping launch the first HP LaserJet in 1984. A Cum Laude graduate of Connecticut College's class of 1974, Katie majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996. She is an Athena award winner and serves on the Board of Trustees of Exeter Health Resources. Her life is featured in Mark Albion’s books, “Making a Life, Making a Living.” and “True to Yourself.” A breast cancer survivor, Paine helped found and still runs the annual Seacoast Concert for a Cure, an annual fund-raiser for cancer survivors that has raised nearly $75,000 in its 4 years of existence. She also serves on the board of Fill The Gap, a 24-hour cancer hot-line that she helped found.

Carter Thomas currently owns and operates Bluecloud, a internet marketing company that provides web marketing strategy and website architecture for businesses looking to grow and improve customer relationships. As a graduate of Bowdoin College, he has used his education in economics and sociology to study market trends from a social and data driven perspective. He recently completed a two year tenure at FetchDog ( where he managed all internet marketing strategy, execution, and reporting. Before that, he developed the web marketing division of Tri-Maine, by building websites, email campaigns, and PR releases. His specialty lies in creating synergistic strategies which leverage all aspects of internet marketing to build businesses.

Not many people in this world have ventured to the edge of imagination—Sean Tracey is one exception. Supported by a rich artistic background and an education rooted in philosophy and religious studies at Brown University, Sean has an uncanny ability to harness the essence of his multiple disciplines (film director, musician, sculptor, Fourth Degree Black Belt in Tae Kwon-Do) to create advertising that not only looks stunning and tells a captivating story, but also works hard to satisfy marketing/branding objectives. Sean has addressed advertising communities throughout the U.S. for ADWEEK and the AAAA’s and in Canada for the Canadian Advertising Association on the topic of creativity in advertising. Sean’s peers have honored him with many awards: Director All-Star by ADWEEK magazine, Best Director, Best Cinematographer, and Best of Show at the Best of Broadcast Awards, countless Effies and Tellies, Best of Show for the North American State and Provincial Lotteries Association and Best TV spot at the National Healthcare Advertising Awards. He’s been a graduate school instructor at Boston’s Emerson College Department of Communication Studies. Sean’s first feature-length verite’ documentary film, The Jesus Guy, about an itinerate holy man and often-called prophet is currently making the film festival circuit (see

Sean has been creating, producing and directing for clients including AT&T, Bell Telephone, MasterCard, Sears, McDonalds, CNN, A&E, and NBC, through his own company’s office in Portsmouth, New Hampshire. He lives in historic Portsmouth, NH on the water with his wife, Lina, and two children, Victor (10) and Siara (8) and chases striped bass with his fly rod whenever and wherever possible.

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A.M. 8:30 - 9:00 9:00 - 9:15 9:15 - 10:45 10:45 -11:00 11:00 - 12:15 Registration and Breakfast Welcome and Annual Meeting Tami Kennedy, President, Maine Public Relations Council Morning Keynote Address Deirdre Breakenridge: The Hybrid Professional: From PR Past to Social Media Power Morning Break Morning Workshops Deirdre Breakenridge: Social Media Strategy and PR 2.0 Roles and Responsibilities Sean Tracey: Creativate–Proving Everyone Can Be Creative

P.M. 12:15 1:00 - 2:15 2:15 - 2:30 2:30 - 3:45 Luncheon and Awards Recognition of MPRCs 35th Anniversary Afternoon Keynote Address Steve Cody: The Future of PR/Thought Leadership Afternoon Break Afternoon Workshops Katie Paine: How to Measure Your PR Success Carter Thomas: Web Marketing Campaigns that Build Business Golden Arrow Awards Ceremony

4:00 - 6:00

We kept the price of the conference at the 2009 rate and created an affordable package for those who want to attend both the conference and the Golden Arrow reception and ceremony. The price for both the conference and reception is $95 for members and $135 for non-members, which includes valet parking, continental breakfast, luncheon, and reception hors d’ourves as well as the special $10 price of the reception. If you can not make it to the conference, the price of the Award reception is $20 for MPRC members and $25 for non-members. The conference only fee is $85 for MPRC members and $125 for non-members.

Register by September 15, 2010 to receive 2009 conference rate: Conference package price includes valet parking, continental breakfast, luncheon and reception hors d’ourves. To make your reservation today, please contact us at (207) 761-4477 or email us: To mail your registration, send to: Maine Public Relations Council PO Box 1657 Portland, ME 04104

Annual Conference and Golden Arrow Award Reception Package: Members: Before Sept. 15th: $95, After Sept.15th: $110 Non-members: Before Sept. 15th: $135, After Sept.15th: $150 Students: $45 Annual Conference Only: Members: Before Sept. 15th: $85, After Sept.15th: $95 Non-members: Before Sept. 15th: $125, After Sept.15th: $135 Students: $45 Golden Arrow Award Reception Only: Members: Before Sept. 15th: $15, After Sept.15th: $20 Non-members: Before Sept. 15th: $20, After Sept.15th: $25 Students: Free

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