Giuliano Arena

P o rt f o l i o
SAY CHEESE! AMMO BOX INTERESTS
M Y H A P P Y F A C E S O F T W A R E S K I L L S O R O B S E S S I O N S ?

T R AV E L I N G

READING

S K E TC H I N G

GIULIANO ARENA DEXTERITY EDUCATION

A B O U T M E A R T I S T I C S K I L L S B R A I N ’ S F O O D

Hello there! My name My work is mostly focused on 2008/2013

is Giuliano Arena, i’m a
graphic designer born in
Catania, a beautiful city si-
tuated in Sicily, that island
shaped like a slice of piz-
za in southern Italy. I’m
actually based in Milan, and
i’m actually studying at the
Sforza Castle Academy.
I love ar t in all its forms
since i was a child, and i
always tr y to put passion in
ever y thing i do, work (abo-
ve all) included.
logotype design, adver tising D R AW I N G Artistic High School
campaign, illustration, font “E. Greco”, Catania (Ct)
design and post-production, Graphic Design Class
but i’m on my way to learn as
much as possible about all FONT DESIGN 2014/2017
the rest. I speak three lan- Academy of Sforza
guages: Italian, english and Castle, Milano (Mi)
Adobe, but i prefere the last Graphic Design Class
one. AEROSOL ART
So, what do you think? Can
i join your army? Let’s work
together!

CONTACTS ATTITUDES EXPERIENCE

P E R S O N A L S K I L L S W O R K I N P R O G R E S S

Giuliano Arena TE AMWORK WA I T I N G F O R YO U R C O N N E C T I O N

Via Privata Filippo Abbiati, 1 (MI) P R O B L E M S O LV I N G

327 901 3388 TIMING

arena.giuliano@outlook.com C R E AT I V E LOA D I N G
 Logotypes
A n d c o r p o r at e i d e n t i t y
RADIO RAHEEM
H I P - H O P E V E N T O R G A N I Z A T I O N A G E N C Y
RADIO RAHEEM
L O G O T Y P E C H A R T

Logotype for an Hip-Hop event organization agency.

Retro and underground style, as requested by the customer,
mixed with a custom and expressly-designed font, able to
recreate a typical “Ghettoblaster”. An hidden added value of
this logotype is the game of shapes between the two
“E”, whose orizontal line form a second “H” recalling
the double “H” of “Hip-Hop”.
RADIO RAHEEM
C O R P O R A T E I D E N T I T Y
 Presents:
PRESENTS:

24 Barbara Disco Lab

Magazzini Generali
Contrada Lungetto, 31, Catania. 03
GEN
Via Flavio Gioia, 16, Catania (Ct)
345 702 5919 Start: 22:30
095 57 14 58 Start: 23:30
N OV
ASTER
H Y D R O G E N C A R C O M P A N Y
ASTER
L O G O T Y P E C H A R T

Study case of a logotype for an hydrogen car brand, composed

by a stylized "A" recalling the shapes of a star
(the celestial body composed primarily of hydrogen)
and a custom, expressly-designed font.
The pay off is a word game between "Hydrogen"
and "Generated", able to recall the principal
plus of this brand.
ASTER
C O R P O R A T E I D E N T I T Y
CANAL CYCLE
B I K E S H O P
CANAL CYCLE
L O G O T Y P E C H A R T

Logotype for a bike shop in Amsterdam.

The customer asked for a logotype with
a simple, modern, custom font.
The added value of this logotype
is the modified "Y", able tu recall
a front view of a bike.
CANAL CYCLE
C O R P O R A T E I D E N T I T Y
Advertising
C a m pa i g n
 JEEP
O F F - R O A D C A R

Opposites attract. Don’t you think?

Study case of an advertising campaign for the famous

brand "Jeep". The highlighted plus is the adaptability of
this cross-country vehicle to every situation and context,
from the luxury of Montecarlo to wild environments.
Jeep Wrangler, la nuova 4x4 di casa Jeep. Adatta ad ogni ambiente, dalle asperità montane alle sinuose curve della lussuosa Montecarlo, grazie ad
un design accattivante e prestazioni oltre ogni limite. Vieni a provarla negli showroom Jeep.
 PLANNING
M E N T A L M A P

Ever y thing star ts from the mental map.

This is the first step for all my works, from logos to
adver tising campaigns.
Here are born the ideas from which I star t to design
what will become the real result.
PLANNING
M O C K U P A N D F I N I S H I N G

Opposites attract. Don’t you think?

Jeep Wrangler, la nuova 4x4 di casa Jeep. Adatta ad ogni ambiente, dalle asperità montane alle sinuose curve della
lussuosa Montecarlo, grazie ad un design accattivante e prestazioni oltre ogni limite. Vieni a provarla negli showroom
Jeep.
BOSE
H E A D S E T

Study case of an advertising campaign for the famous

brand "Bose". The highlighted plus are:
sound quality, surround effect, sound immersion.
 RAID
I N S E C T I C I D E

ntro gli attacchi

Co
aerei.

Study case of an advertising campaign for "Raid"

insecticide. The highlightedplus is the effectiveness against
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. flying insects.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
 Packaging
P ro j e c t a n d M o c k u p
 LADUREE
P A C K A G I N G

Case study for a macaron packaging. Simple and elegant, it has a cutout on the front that
reveals a colored band depending on the taste of the macaron contained in the box. The cut,
together with the colored band and the printed macaron, makes the taste of the macarons
contained in the box easily recognizable.
 LADUREE
S K E T C H E S A N D D I E - M A K I N G

4 CM

4 CM

2 CM
LADUREE
M A C A R O N S P A C K A G I N G
ILLUSTRATIONS
And sketches
QUATTRO
D A N C E S H O W P L A Y B I L L

Playbill realized for a university project at the National Dance Academy

of Rome (And). whose theme is the "four seasons" and their transposition
within the dance.
 WHILE YOU SLEEP
G R A F F I T I P O S T E R

Buy ‘N’ large

Enjoy your life

It’s just a poster. What else?

LEOPARD VS ZEBRA
T - S H I R T G R A P H I C F O R “ Y O A D ”

Illustration for a T-shir t produced by the newborn streetwear brand “Yoad”.

to be continued
T h a n k s f o r wa t c h i n g