Project Report On ³How to enhance sales of commercial Liquefied Petroleum Gas´

Project report submitted to the INSTITIUTE OF TECHNOLOGY & MANAGEMENT

³In partial fulfillment of the requirement for the award of the Certificate of


Submitted By:-

Anjali Kain MBA (3rd sem) Session: - 2009-2011


My indebtedness and gratitude to the many individuals who have helped to shape this thesis in its present form cannot be adequately conveyed in just a few sentences. Yet I must record my immense gratitude to the brains and hands that worked overtime to support my efforts in making a near comprehensive study of a topic as broad as ³How to enhance sales of commercial Liquefied Petroleum Gas´ , in Indian oil corporation Ltd., Delhi. I am highly obliged to Mr. Sachin Agarwal, & Mr. Pradeep Kumar M K, IOCL, Delhi for giving me this opportunity to work on this challenging project and lending me their learning over the months and continuous guidance in their capacity as my Project Guide. Next in line I thank all the professors of ITM for apprising me of their specific requirements and the nuances of the system and helping me immensely with their phenomenal and participative responses during the interviews I had with them. The thank list would be far from incomplete without the mention of all such Supervisors, Associates and all the employees of IOCL, Delhi. Last but not the least I am thankful to Almighty God, my parents, my uncle, my friends for their immense support and cooperation throughout. In fact the list can never be completed«. Anjali Kain


µ India is a huge LPG retail market. subsidies which have caused market distortions and resulted in the illegal diversion of the subsidized LPG for home use to the nonsubsidized commercial sector. Now. there had been widespread reports of illegal LPG cylinder diversions from the subsidized household sector to the unsubsidized commercial sector. The Government maintains a subsidized LPG price (below free market levels) for households in India because it is politically popular to do so and politically dangerous to take it away. have been continuing to take their allocated subsidized LPG which they have then been reselling to the higher-paying commercial sector. Two years ago. But the LPG distributors in many cases. Annual sales are close to 12 million tons and growing at 5-6 percent per year. They sent inspectors around the country to monitor the monthly sales patterns of LPG distributors and dealers and see if there were any unusual distortions that might have been the result of these illegal diversions. This LPG consists of two commercial products ² propane and butane ² both of which are ----. consumers who are now receiving piped gas have been returning their unwanted cylinders to LPG distributors. The differential between commercial and household LPG prices is . it would appear. This action did seem to have some effect at the time. The number of registered customers reached 100 million in April 2008. The Government instituted a clampdown. In Mumbai and Delhi. However. the problem has resurfaced again.Summary: Liquefied petroleum gas refers to the gaseous liquids that are recovered from the processing of natural gas and the refining of crude oil. this time as a result of the introduction of piped gas into Indian ambient temperature and pressure and yet are liquid when stored and transported under pressure or in a refrigerated state. this market is being supported by Government price subsidies on household cylinders.

And drawing up a scheme for focused and direct subsidization for LPG to consumers living in rural and backward areas which are not covered by piped gas networks. Indian officials believe they have to look after the local LPG distributors in some way "so to not face possible resistance or even sabotage of the piped gas networks. . these profits are all coming out of their subsidy program. It is argued that ´subsidized LPG would be more likely to reach the targeted people. As the Government has been complaining. Two measures are under consideration: Rolling back the scheme for distribution of subsidized LPG in every area where piped gas connections are large that their profits are sizeable." And because of all these reasons the sale of commercial LPG comes down and now steps should be taken by government on this issue. LPG distributors in urban areas lose their business as the gas grids expand. the first step is not without its problems. The measures would be politically popular.µ However. instead of unjustified supply to affluent sections of society in urban areas who are cashing in on the double subsidy benefit.

TABLE OF CONTENT: Introduction Company·s history Company·s profile Vision of IOCL Obligation & objectives of IOCL Major projects of IOCL Awards & accreditations Services to nation by IOCL Introduction to LPG Specifications of LPG Commercial LPG & its uses Research methodology Findings Limitations Conclusions & recommendations Copy of questionnaire Bibliography .


with national leadership and a strong environmental conscience. 1998: The Company·s seventh refinery is commissioned at Panipat. 1976: The Burma-Shell and the Caltex refineries are nationalized. Company History: The Indian Oil Corporation Ltd. Key Dates: 1948: India·s government passes the Industrial Policy Resolution. a government entity that owns just over 90 percent of the firm. Since 1959. transnational. and international trading company served the Indian state with the important task of reducing India's dependence on foreign oil and thus conserving valuable foreign exchange. 2002: The Indian petroleum industry is deregulated. 1964: Indian Refineries and Indian Oil Company merge to form the Indian Oil Corporation. 1958: The government forms its own refinery company. when the . marketing. 1981: Half of India's 12 refineries are operated by Indian Oil. Indian Refineries Ltd. 1959: Indian Oil Company is founded as a statutory body to supply oil products to Indian state enterprise. That changed in April 2002. operates as the largest company in India in terms of turnover and is the only Indian company to rank in the Fortune "Global 500" listing. this refining. integrated energy company.Indian oil corporation Company·s historyCompany Perspectives: It strive be a major diversified. The oil concern is administratively controlled by India's Ministry of Petroleum and Natural Gas. which states that its oil industry should be state-owned and operated. playing a national role in oil security and public distribution. however.

and they lacked marketing networks that could effectively compete with the multinationals.Indian government deregulated its petroleum industry and ended Indian Oil's monopoly on crude oil imports. No action was taken. and kerosene. Supplies were irregular. An indigenous Indian industry barely existed. They imported motor spirit. but some of the independents managed to survive until World War II.S. when they were taken over by the colonial government for wartime purposes. at less than world market prices. controlling nearly 40 percent of the country's refining capacity. The firm owns and operates seven of the 17 refineries in India. diesel. The leaders of the newly independent state found that much of the country's oil industry was effectively in the hands of a private monopoly led by a combination of Britishowned oil companies Burma and Shell and U. Within India. Prices were regulated by the government. Burma-Shell entered into price wars against these independents. During the 1930s. Origins: Indian Oil owes its origins to the Indian government's conflicts with foreign-owned oil companies in the period immediately following India's independence in 1947. and the government coordinated the supply of oil in accordance with defense policy. the supply of petroleum products in India was regulated by a committee in London. causing protests in the national press. The Indian Oil Industry Evolves: Late 1940s-60s . a small number of Indian oil traders had managed to trade outside the international cartel. mainly from the Soviet Union. companies Standard-Vacuum and Caltex. During the war. which demanded government-set minimum and maximum prices for kerosene--a basic cooking and lighting requirement for India's people--and motor spirit. a committee under the chairmanship of the general manager of Burma-Shell and composed of oil company representatives pooled the supply and worked out a set price.

The government came into disagreement with Burma Oil over the Nahorkatiya oil field shortly after its discovery in 1953. Oil could only be afforded if imported from a country in the sterling area rather than from countries where it had to be paid for in dollars. Shortly afterward. Even more important. The government's 1948 Industrial Policy Resolution declared the oil industry to be an area of the economy that should be reserved for state ownership and control. the foreign companies feared new Iranian competition within India.Wartime rationing lasted until 1950. but within two years an event in the Persian Gulf caused the companies to change their minds and build the refineries. The companies also refused to refine Soviet oil that the government had secured on very favorable terms. India asked the oil companies of Britain and the United States to offer advice on a refinery project to make the country more self-sufficient in oil. The joint technical committee advised against the project and said it could only be run at a considerable loss. The government was impatient with . but only if these refineries were allowed to sell products at a price ten percent above world parity price. stipulating that all new units should be government-owned unless specifically authorized. In 1949. the government accused the companies of charging excessive prices for importing oil. The oil companies were prepared to consider building two refineries. With the severe foreign exchange problems created. Burma then temporarily suspended all exploration activities in India. the government began to discuss setting up a refinery by itself. Between 1954 and 1957. and another was built at Vizagapatam by Caltex. however. During the same period the companies found themselves in increasing conflict with the government. It refused Burma the right to refine or market this oil and insisted on joint ownership in crude production. The government refused. two refineries were built by Burma-Shell and StandardVacuum at Bombay. India remained effectively tied to a colonial supply system. The companies had lost their huge refinery at Abadan in Iran to Prime Minister Mussadegh's nationalization decree and were unable to supply India's petroleum needs from a sterling-area country. and a shortage of oil products continued until well after independence.

the Indian Oil Company was founded as a statutory body. Indian Oil had no retail outlets and could sell only to bulk consumers. Indian Refineries Ltd. Indian Oil then offered even lower prices. It was widely expected that Indian Oil and India's Oil and Natural Gas Commission (ONGC) would eventually be merged into a single state monopoly company. With Soviet and Romanian assistance. The oil companies undercut Indian Oil's prices and left it with storage problems. and Koyali. Indian Oil Corporation: 1964 to the 1990s In September 1964. Indian Refineries Ltd. Growing Soviet imports led the foreign companies to respond with a price war in August 1961. In 1959. In 1958. it emerged as the nation's major marketing body for the export and import of oil and gas. At this time. Then it was made responsible for the sale of the products of state refineries.the companies' reluctance to expand refining capacity or train sufficient Indian personnel. its objective was to supply oil products to Indian state enterprise. the company was able to build its own refineries at Noonmati. Foreign oil companies would only be allowed such market share as equaled their share of refinery capacity. Both companies grew vastly in size and sales volume but. At first. Foreign companies were told that they would not be allowed to build any new refineries unless they agreed to a majority shareholding by the Indian government. The government announced that all future refinery partnerships would be required to sell their products through Indian Oil. This policy allowed Indian Oil the market share of the output of all refineries that were partly or wholly owned by the government. the government formed its own refinery company. they . despite close links. After a 1961 price war with the foreign companies. Barauni. The foreign companies were the ultimate losers because the government was persuaded that a policy of allowing Indian Oil dominance in the market was correct. and the Indian Oil Company were merged to form the Indian Oil Corporation.

made several important new finds off the west coast of India. To meet the crisis. India and the USSR entered into a number of trade deals. Indian Oil also bought Saudi. the Oil and Natural Gas Commission of India. Although India identified its international political stance as non-aligned. Indian Oil remained responsible for refining and marketing. While the Soviet Union continued to be an important supplier. government policy was modified to allow expansions of foreign-owned refinery capacity. ONGC retained control of most of the country's exploration and production capacity. Pakistan. Iraqi. . India found that rapid industrialization meant a large fuel bill. which was a steady drain on foreign exchange. India became the largest single purchaser of crude on the Dubai spot market. Indian Oil was given a monopoly on oil imports. During this same decade. Kuwaiti. For a time. with the help of Soviet and other foreign companies. India's foreign exchange problems mounted. One of the most important of these trade pacts allowed Indian Oil to import oil from the USSR and Romania at prices lower than those prevailing in world markets and to pay in local currency. the government prohibited imported petroleum and petroleum product imports by private companies. but this increased domestic supply was unable to keep up with demand. In the 1970s. When international prices rose steeply after the 1973 Arab oil boycott. because the United States and China were seen as too closely linked to India's major rival. A policy of state control was reinforced by India's closer economic and political links with the Soviet Union and its isolation from the mainstream of western multinational capitalism. rather than dollars or other convertible currencies. the government became increasingly friendly with the Soviet Bloc. In effect. no more foreign refineries were allowed. The Indian Oil Corporation worked out barter agreements with major oil companies in order to facilitate distribution of refinery products. By the mid-1960s. Indian Oil's role as the country's monopoly buyer gave the company an increasingly important role in the economy. and United Arab Emirate oil.remained separate.

However. base oil. the six represented 45 percent of the country's refining capacity. Haldia. . Barauni. On October 14. 1981. The marketing division was responsible for storage and distribution and controlled about 60 percent of the total oil industry sales. Burma Oil's remaining interests in the Assam Oil Company were nationalized. Indian Oil announced plans to build a new refinery at Pradip and modernize the Digboi refinery. The Assam Oil division controlled the marketing and distribution activities of the formerly British-owned company. In 1989. Indian Oil refined. lubricants. The division also laid and managed oil pipelines. 1976.. The refineries and pipelines division had six refineries. formula products. produced. Half of India's 12 refineries belonged to Indian Oil. Hindustan had become fully Indian-owned on October 1. and Indian Oil expanded its capacity to about 150 million barrels of crude per annum. the government's Public Investment Board refused to approve a 120. Gujarat. The other half belonged to other state-owned companies. in March 1978. Mathura.000 barrels-per-day refinery at Daitari in Orissa because it feared future over-capacity. when Esso's 26 percent share was bought out. and other petroleum products. and Indian Oil took over its refining and marketing activities. India's oil consumption continued to grow at eight percent per year. and Digboi. By the end of the 1980s. Bharat Petroleum Ltd. Together. Hindustan Petroleum Corporation Ltd. Indian Oil produced crude oil. The Burma-Shell refinery became the main asset of a new state company. was amalgamated with another state company. located at Gwahati. and transported petroleum products throughout India. It was organized into three divisions. greases. Caltex Oil Refining (India) Ltd.The government decided to nationalize the country's remaining refineries. The BurmaShell refinery at Bombay and the Caltex refinery at Vizagapatam were taken over in 1976. By the early 1990s. India's oldest.

The new company imported and blended Mobil brand lubricants for marketing in India. a manufacturer of oil products used by defense and civil aviation firms. Indian Oil was involved in the formation of ten major ventures from 1996 through 2000. The company also looked to strengthen its industry position by forming joint ventures. the firm teamed up with Balmer Lawrie & Co. it is harnessing new business . Indian Oil added a seventh refinery to its holdings in 1998 when the Panipat facility was commissioned. the government announced that the Administered Pricing Mechanism (APM) would be dismantled by 2002. marketing and pipeline transportation. Nepal.Indian Oil also established its own research center at Faridabad near New Delhi for testing lubricants and other petroleum products. and Bhutan. According to a 1999 Hindu article. In addition. Reform in the downstream hydrocarbon sector--the sector in which Indian Oil was the market leader-began as early in 1991 and continued throughout the decade. Indo Mobil Ltd. One year later. and NYCO SA of France to create Avi-Oil India Ltd. Indian Oil and ONGC traded a 10 percent equity stake in each other in a strategic alliance that would better position the two after the APM dismantling. In 2000. was formed in a 50-50 joint venture with Exxon Mobil. it aims for higher growth through integration and diversification.. In 1993. For this. To prepare for the increased competition that deregulation would bring. integrated global energy corporation. Indian Oil also entered the public arena as the government divested nearly 10 percent of the company. The center also designed fuel-efficient equipment. Changes in the Oil Industry: Late 1990s and Beyond The oil industry in India changed dramatically throughout the 1990s and into the new millennium. Indian Oil Corporation's strategy at this time was "to become a diversified. It developed lubricants under the brand names Servo and Servo prime. In 1997." The article went on to claim that "while maintaining its leadership in oil refining. which was scheduled for 2002.

Royal Dutch/Shell Group of Companies. The firm also purchased a 26 percent stake in financially troubled Haldia Petrochemicals Ltd. Lubrizol India Pvt. In April of that year. (50%). Principal Competitors: Bharat Petroleum Corporation Ltd.. exploration and production .25 billion. Indian oil TCG Petrochem Ltd. (16%). (50%). lube marketing.5%). Avi-Oil Ltd. Indian Oil management believed that the deregulation would bring lucrative opportunities to the company and would eventually allow it to become one of the top 100 companies on the Fortune 500--in 2001 the company was ranked 209. (26%)." In early 2002.. Indian Oil tanking Ltd. Petro net CTM Ltd. and fuel management in this country and abroad. Ltd. (25%). Indian Oil Panipat Power Consortium Ltd. During the first 45 days of deregulation. Petro net India Ltd. Petro net CIPL Ltd. Indian Oil acquired IBP. a signal that the India's largest oil refiner would indeed face challenges as a result of the changes. (12. Nevertheless. power. (50%). (26%). Indian Oil believed it was well positioned for future growth and prosperity. the company faced increased competition from large international firms as well as new domestic entrants to the market. Indian Oil's monopoly over crude imports ended as deregulation of the petroleum industry went into effect. (25%). (26%).. With demand for petroleum products in India projected to grow from 148 million metric tons in 2006 to 368 million metric tons by 2025. Petro net VK Ltd. Principal Subsidiaries: Indo Mobil Ltd. (50%). Indian Oil PETRONAS Ltd. . a state-owned petroleum marketing company.opportunities in petrochemicals. Indian Oil lost Rs7. As a result. Hindustan Petroleum Corporation Ltd..


Indian Oil is poised to become an integrated energy company with steady forays into Oil Exploration & Production. marketing of natural gas. . Indian Oil closed the year 2009-10 with a sales turnover of Rs.074 crore and profits of Rs. . Mauritius and the United Arab Emirates (UAE). Marketing. and petrochemicals. At Indian Oil. Indian Oil is simultaneously scouting for new business opportunities in the energy markets of Asia and Africa. With facilities at multiple locations and ever-expanding market opportunities. Pipelines. Indian Oil is currently forging ahead on a well laid-out road map through vertical integration³ upstream into oil exploration & production (E&P) and downstream into petrochemicals ² and diversification into natural gas marketing and alternative energy. Petrochemicals and Renewable Energy. Petrochemicals and Natural Gas. To achieve the next level of growth. R&D Centre and Business Development ² E&P.10. With over 34. Indian Oil has been helping to meet India·s energy demands for over half a century.221 crore. pipeline transportation and marketing of petroleum products to exploration & production of crude oil & gas. With a corporate vision to be the Energy of India.Company·s profileCorporate Overview: Indian Oil is India·s flagship national oil company with business interests straddling the entire hydrocarbon value chain ² from refining. the operations are strategically structured along business verticals Refineries. It is the leading Indian corporate in the Fortune 'Global 500' listing. 271. ranked at the 125th position in the year 2010.000-strong workforce. Having set up subsidiaries in Sri Lanka. besides globalization of its downstream operations.

The Indian Oil Group of companies owns and operates 10 of India's 20 refineries with a combined refining capacity of 60. Indane has earned the coveted status of ¶Super brand· in the year 2009. Validating the trust of 56. It has a portfolio of powerful and much-loved energy brands that includes Indane LPGas. XtraMile diesel.652 km and the largest in the country. etc.e. spanning 10.i. Indian Oil is currently investing Rs. Indian Oil·s cross-country network of crude oil and product pipelines. . .000 crore in a host of projects for augmentation of refining and pipelines capacities.8 million households. expansion of marketing infrastructure and product quality up gradation. meets the vital energy needs of the consumers in an efficient. 47.2 million metric tons per annum (MMTPA. XtraPremium petrol. economical and environment-friendly manner. With a steady aim of maintaining its position as a market leader and providing best quality products and services. SERVO lubricants.2 million barrels per day). 1.Reach and Network: Indian Oil and its subsidiaries account for over 48% petroleum products market share. 34% national refining capacity and 71% downstream sector pipelines capacity in India.

It conducts pioneering work in lubricants formulation. The Centre holds 215 active patents. Olivorus²S bio-remediation technology . With a countrywide network of 35. 98 aviation fuel stations and 88 LPGas bottling plants.Indian Oil has a keen customer focus and a formidable network of customer touch-points dotting the landscape across urban and rural India. ensuring products and inventory at their doorstep. About 7.593 bulk consumer pumps are also in operation for the convenience of large consumers.947 Kisan Seva Kendras (KSKs) in the rural markets. Innovation is key: Indian Oil has a sprawling world-class R&D Centre that is perhaps Asia's finest. refinery processes. including 109 international patents. Indian Oil·s ISO-9002 certified Aviation Service commands an enviable 63% market share in aviation fuel business. including 2. pipeline transportation and alternative fuels. agricultural and marine sectors. Indian Oil services every nook and corner of the country. industrial. The Corporation also enjoys a 65% share of the bulk consumer. It has 18. Indane is present in almost 2764 markets through a network of 5095 distributors. Some of the in-house technologies and catalysts developed by Indian Oil are the INDMAX technology (for maximizing LPG as yield). private airlines and the Indian Defense Services. backed for supplies by 167 bulk storage terminals and depots.643 petrol and diesel stations. successfully servicing the demands of domestic and international flag carriers.600 sales points. and is also the nodal agency of the Indian hydrocarbon sector for ushering in Hydrogen fuel economy in the country.

To boost E&P activities. Indian Oil has incorporated Ind-OIL Overseas Ltd.000 tons per annum Styrene Butadiene Rubber (SBR) unit is underway at Panipat. Exploration activities are at various stages of progress. Indian Oil has been awarded Project -1 in the Carabobo heavy oil region of Venezuela. A state-ofthe-art 120. Indian Oil holds a significant market share of LAB in India and exports to 19 countries.000 crore (US$ 4 billion) by the year 2011-12. The overseas portfolio includes nine blocks spread across Libya. Natural Gas marketing is another thrust area for Indian Oil with special focus on City . a special Indicate catalyst for Bharat Stage-IV compliant Diesel.(extended to marine applications too). 20. Indian Oil is investing Rs. Gabon. Nigeria. The SBR unit will further strengthen Indian Oil·s presence in the specialty petrochemicals sector. DHDS catalyst. and adsorbent based deep desulphurization process for gasoline and diesel streams. Redefining the horizon: In Petrochemicals. Indian Oil·s domestic portfolio includes ten oil & gas blocks and two Coal Bed Methane blocks. It offers a full slate of products including Linear Alkyl Benzene (LAB). In Exploration & Production. and an extensive range of polymers. Iran. ² a special purpose vehicle for acquisition of overseas E&P assets ² in consortium with Oil India ltd. Timor-Leste and Yemen. Purified Terephthallic Acid (PTA). IndVi catalyst for improved distillate yield and FCC throughput. In addition. as part of consortium.

4 lakhs man-days. Indian Oil·s joint venture with GAIL India Ltd. production and sale of biomass. A 21 MW wind power project is operational in the Kutch district of Gujarat and the cumulative power generation from the 14 wind turbine generators has crossed 6 crore units (KW/Hr) since commissioning in January 2009.000 hectares ² for bio-fuel production in India which is underway in Chhattisgarh and Madhya Pradesh.Gas Distribution (CGD) business. To straddle the complete bio-fuel value chain.Green Gas Ltd. Venturing into alternative fuels: Indian Oil has forayed into alternative energy options such as wind. . . Indian Oil has formed a joint venture with the Chhattisgarh Renewable Development Authority. ² has been authorized to take up city gas distribution at Agra. With a view to investing in the nuclear energy sector in the country. Indian Oil is establishing a model value chain for the production of bio-diesel. Indian Oil has the largest captive plantation ² over 1. A MoU for collaborating on commercial production of bio-diesel from algae has also been signed with PA LLC. Indian Oil has entered into an agreement with the Nuclear Power Corporation of India ltd. Karnataka and the Northeast and an all-India phased roll out are underway. A long term gas supply agreement has been signed with NTPC. Solar products such as solar lanterns and torches are being sold through the Retail Outlets in rural and urban areas. The solar power initiative is being spearheaded on a pilot basis in Orissa. In Uttar Pradesh. bio-fuels and allied products and services in Chhattisgarh. bio-fuels and nuclear power. generating rural employment of over 1. has been formed to carry out farming. cultivating. Indian Oil CREDA Biofuels Ltd. The Corporation has entered into franchise agreements with several CGD players to market Compressed Natural Gas through its retail outlets. solar. manufacturing.

Indian Oil has successfully combined its corporate social responsibility agenda with its business offerings.Indian Oil. traversing a diversity of cultures. The Energy of India: As a leading public sector enterprise of India. meeting the energy needs of millions of people everyday across the length and breadth of the country. difficult terrains and harsh climatic conditions. The Corporation takes pride in its continuous investments in innovative technologies and solutions for sustainable energy flow and economic growth and in developing techno-economically viable and environment-friendly products & services for the benefit of its consumers. .


Vision with values: .


petrochemicals. transportation and marketing activities and to provide appropriate assistance to consumers to conserve and use petroleum products efficiently. To maximize utilization of the existing facilities for improving efficiency and increasing productivity. y y y y y y y y y y y . To avail of all viable opportunities.Objectives & Obligations: Objectives: y To serve the national interests in oil and related sectors in accordance and consistent with Government policies. acquisitions. To minimize fuel consumption and hydrocarbon loss in refineries and stock loss in marketing operations to effect energy conservation. To achieve higher growth through mergers. pipeline transportation and alternative fuels with a view to minimizing/eliminating imports and to have next generation products. To earn a reasonable rate of return on investment. To inculcate strong ¶core values· among the employees and continuously update skill sets for full exploitation of the new business opportunities. integration and diversification by harnessing new business opportunities in oil exploration & production. To further enhance marketing infrastructure and reseller network for providing assured service to customers throughout the country. To ensure maintenance of continuous and smooth supplies of petroleum products by way of crude oil refining. natural gas and downstream opportunities overseas. To create a strong research & development base in refinery processes. arising out of the Government of India·s policy of liberalization and reforms. product formulations. To optimize utilization of refining capacity and maximize distillate yield and gross refining margin. both national and global. To enhance the country's self-sufficiency in crude oil refining and build expertise in lying of crude oil and petroleum product pipelines.

To have fair dealings with recognized representatives of employees in pursuance of healthy industrial relations practices and sound personnel policies. To manage and operate all facilities in an efficient manner so as to generate adequate internal resources to meet revenue cost and requirements for project investment.To ensure prompt dealings with integrity. To reduce the cost of production of petroleum products by means of systematic cost control measures and thereby sustain market leadership through cost competitiveness. Financial Objectives: y To ensure adequate return on the capital employed and maintain a reasonable annual dividend on equity capital.y To develop operational synergies with subsidiaries and joint ventures and continuously engage across the hydrocarbon value chain for the benefit of society at large.To provide prompt. y Towards suppliers: . impartiality and courtesy and help promote ancillary industries. To ensure maximum economy in expenditure.To develop their capabilities and facilitate their advancement through appropriate training and career planning. without budgetary support. To develop long-term corporate plans to provide for adequate growth of the Corporation·s business. To complete all planned projects within the scheduled time and approved cost. courteous and efficient service and quality products at competitive prices. . y y y y y Obligations: y Towards customers and dealers: . y Towards employees: .

. To maintain the highest standards in respect of safety. y Towards Defense Services: .y Towards community: - To develop techno-economically viable and environment-friendly products. environment protection and occupational health at all production units.To maintain adequate supplies to Defense and other Para-military services during normal as well as emergency situations.


MS. Schemes for improvement and increased profitability through debottlenecking / modifications / introduction of value added products are being taken up in addition to grassroots facilities. in the eastern part of the country.00 crore Expected Commissioning: July to October.898. RESIDUE UPGRADATION AND MS/HSD QUALITY IMPROVEMENT PROJECT AT GUJARAT REFINERY: Project Cost: Rs.00 crore Expected Commissioning: March-November. The complex will generate intermediate petrochemicals feedstock. 2012 Benefit: The project will help in partially meeting the deficit in distillates viz.777. 2010 . Indian Oil has taken over 3344 acres of land for the project and necessary infrastructure development jobs prior to setting up of the main refinery are in progress.Indian Oil Major Projects: Indian Oil continues to lay emphasis on infrastructure development. GRASSROOTS REFINERY PROJECT AT PARA DIP (ORISSA): Project Cost: Rs. Towards this end. Project systems have been streamlined in line with ISO standards. apart from a Crude and Vacuum Distillation Unit. a Hydro cracking Unit. This will be the most modern refinery in India with a nil-residue production. Brief Description: A 15 MMTPA refinery is being constructed at Para dip in Orissa. and the products would meet stringent specifications. 29. a Delayed Coker Unit and other secondary processing facilities. LPG. a number of schemes have been initiated with increasing emphasis on project execution in compressed schedules as per world benchmarking standards. Naphtha. Jet/Kero. 6. Diesel and other products. The refinery will have.

HGU (PDS) and SRU. LPG-Merox. Naphtha Hydrotreater and Indmax Gasoline Splitter. 356.00 crore Expected Commissioning: September 2010 Benefit: The implementation of this project will improve the quality of MS to conform . Naphtha Hydrotreater.00 crore Expected Commissioning: September 2010 Benefit: The implementation of this project will improve the quality of MS to conform to Euro-III equivalent norms. Brief Description: The major process units under this project are Isomerisation. FCC-Merox. 372. It will ensure compliance to product quality requirement of MS/HSD to EURO-III/IV levels. FCC Gasoline Desulphurization Unit and Hydrogen Generation Unit. enable processing of increased quantity of high sulphur crude. Coker. MS QUALITY UPGRADATION PROJECT BARAUNI REFINERY (BIHAR): Project Cost: Rs. MS QUALITY UPGRADATION PROJECT AT DIGBOI REFINERY (ASSAM): Project Cost: Rs. ISOM. Reformate Splitter. ATF-Merox. and improvement in distillate yield.Benefit: The objectives of the project are multifold. 1. Light Naphtha Splitter. DHDT.492.00 crore Expected Commissioning: September 2010 Benefit: The implementation of this project will improve the quality of MS to conform to Euro-III equivalent norms. Brief Description: The major process units under this project are Isomerisation. Brief Description: The project envisages setting up of a number of units like VGOHDT. MS QUALITY UPGRADATION PROJECT AT GUWAHATI REFINERY (ASSAM): Project Cost: Rs.

Brief Description: The proposed R-LNG pipeline will provide for an economical means of feeding natural gas to Panipat Euro-III equivalent norms. * Subject to availability of RoW PANIPAT REFINERY EXPANSION FROM 12 MMTPA TO 15 MMTPA: Project Cost: Rs. 2009 BRANCH PIPELINE FROM KSPL. Brief Description: The project consists of capacity revamp of Crude and Vacuum Distillation Units (CDU / VDU). Naphtha Splitter.00 crore Expected Commissioning: 30 months after receipt of environment & forest clearance .83 crore Expected Commissioning * : October 2010 Benefit: To meet the growing deficit of petroleum products in the high demand Northwest region of India. DADRI-PANIPAT R-LNG SPUR PIPELINE: Project Cost: Rs. Once through Hydro cracking Unit (OHCU). VIRAMGAM TO KANDLA: Project Cost: Rs. Delayed Coking Unit. * Quality part completed in November. and installation of second stage reactors in Diesel Hydro treating Unit (DHDT).007.00 crore Expected Commissioning *: Mid July 2010 Benefit: The 132 km long 30 inch diameter spur line carrying degasified LNG (R-LNG) will stretch from GAIL India·s Dadri terminal in UP to Panipat. 349. Brief Description: The major process units under this project are Isomerisation. 298. 1. Naphtha Hydrotreater and Reformate Splitter.

60 crore Expected Commissioning: September 2010 Benefit: The implementation of this project will improve the quality of MS to conform to Euro-III equivalent norms. Brief Description: The major process units under this project are DHDT Unit.39 crore Expected Commissioning: September 2010 Benefit: The implementation of this project will improve the quality of HSD to conform to Euro-III equivalent norms. MS QUALITY UPGRADATION PROJECT AT BONGAIGAON REFINERY (ASSAM): Project Cost: Rs.60 crore . DIESEL HYDRO-TREATMENT (DHDT) PROJECT AT BONGAIGAON REFINERY (ASSAM): Project Cost: Rs. 1646. Brief Description: Project consists of laying of 16-inch diameter 217 km long product pipeline from Viramgam to Churwa and use of 22µ diameter 14 km existing KBPL pipeline between Churwa to Kandla. 1793. 293. DM Plant and Hydrogen Generation Unit. Brief Description: The major process unit under this project is Light Naphtha Isomerisation Unit. Sulphur Recovery Block. Power Plant.Benefit: The pipeline would provide cost-effective link with the sea route ex-Kandla for coastal movement of surplus products of Koyali refinery and enhance flexibility in the system for ensuring sustained operation of the refinery. PARA DIP-NEW SAMBALPUR-RAIPUR-RANCHI PIPELINE: Project Cost: Rs. Existing Xylene Fractionation facilities would also be used. Reformer. The project would also improve smoke point of Raw Kerosene and enhance production of SKO and ATF.

Chhattisgarh and Jharkhand.5 MMTPA to 16. DE-BOTTLENECKING OF SALAYA-MATHURA CRUDE PIPLEINE: Project Cost: Rs.2 MMTPA and Chaksu-Panipat section from 6 MMTPA to 7. Ranchi. 1492. Jharsuguda. Raipur and Korba. Brief Description: The proposal is for installation of 2nd SPM for Para dip Refinery . 1584. Brief Description: The proposal is for enhancing the capacity of Salaya-Viramgam section from 21 MMTPA to 25.5 MMTPA to 9.0 MMTPA.00 crore Expected Commissioning: 30 months after receipt of statutory clearances Benefit: With the proposed de-bottlenecking/augmentation of SMPL. ChaksuMathura section from 7.33 crore Expected Commissioning: March 2012 Benefit: The proposed facilities would enhance crude handling capacity at Para dip port. Brief Description: Project consists of laying of 1108 km long product pipeline with intermediate pumping stations at Jatni and New Sambalpur and delivery stations at Jatni. INTEGRATED CRUDE OIL HANDLING FACILITIES AT PARA DIP: Project Cost: Rs.5 MMTPA. the refineries would be in a position to process more crude oil.Expected Commissioning: September 2012 Benefit: The proposed pipeline would ensure the evacuation of Para dip Refinery products and uninterrupted supply to major parts of Orissa. [Viramgam-Koyali section from 8. Viramgam-Chaksu section from 13.3 MMTPA]. The pipeline will be having a telescopic diameter of 18µ/14µ/12µ/10µ OD.5 MMTPA to 9.0 MMTPA.

.and 3rd SPM & sub-sea crude oil transfer pipeline with associated facilities as a part of Integrated Offshore Crude Handling Facilities at Para dip.


2010 R&D Centre wins Technology Day Award 2010 Chairman conferred IIT Delhi Alumni Award Lifetime Achievement Award for Director (R&D) Director (Finance) wins India·s Best CFO Award 11.2010 29.2010 & Accreditations: Awards: Awards & Accreditations Date Reader's Digest ¶Trusted Brand Gold Award· to 01.2010 07.05.2010 24.05.2010 24.2010 Refinery Green tech Safety Award to Haldia Refinery Gold Award Management to Mathura Refinery for 24.06.2010 Green tech Foundation honors Indian Oil Director Marketing felicitates Ranchi DO Golden Peacock Innovative Award to R&D Centre Green tech Safety Award to Bongaigaon Refinery 14.06.2010 Safety .05.2010 Mathura Refinery bags ´International Safety Awardµ 15.06.2010 Green tech Safety Award 2010 for Guwahati Indian Oil Barauni Refinery bags 'Best Kaizen Award' Indian Oil wins Dun & Bradstreet Awards 29.2010 20.04.2010 17.

OCEANTEX 2010 Award to Director (Refineries) for 04.03.2010 Outstanding Achievement Indian Oil tops Business Standard·s 'BS 1000' ranking Indian Oil bags four OISD Awards Chairman receives ¶SCOPE Award for Excellence· 16.02.2010 20.10.2009 15.10.2009

Indian Oil receives the MoU Excellence Award 2007- 15.10.2009 08 Indian Oil receives ¶Award for Global Impact by an 10.10.2009 Indian PSU· Best Executive· Honor on Director (Refineries) Most Innovative Company· Honor to Indian Oil 30.09.2009 30.09.2009

Indian Oil wins Oil & Gas Supply Chain Excellence 21.09.2009 Award Indian Oil bags Safety Innovation Award 2009 21.09.2009

Indian Oil·s Director (HR) receives 'Pride of HR 19.09.2009 Profession Award· Lanka Indian Oil bags Business Today Top 10 Award 21.08.2009 for 2007-08 Bongaigaon Refinery bestowed Paryavaran Puraskar 2006 Indira Gandhi 05.06.2009

Indian Oil wins Reader's Digest Award for most 01.06.2009 trusted petrol station brand Indian Oil sweeps five Petro Fed Oil & Gas Industry 16.04.2009 Awards (For the year 2008) Indian Oil wins Retailer of the Year - 'Rural Impact 17.02.2009

Award' Indian Oil Conferred BML Munjal Award 2009 for 14.02.2009 Excellence in Learning & Development Golden Peacock Award for Indian Oil-R&D for the 02.01.2009 fourth time Indian Oil wins six awards at PRSI annual meet 16.12.2008

Indian Oil wins SCOPE Meritorious Awards for 24.11.2008 Environmental Excellence & Sustainable Development and Good Corporate Governance Indian Oil presented the 'Indian Express Uptime 08.10.2008 Champion Award' Indian Oil conferred SAP ACE Award 2008 for B2B 24.09.2008 process Integration 'Oil & Gas Supply Chain Excellence' Award for Indian 22.09.2008 Oil Indian Oil bags 'Most Admired Retailer ² Rural' Award 22.09.2008 2007 Safety Innovation Award for Indian Oil for fourth 11.09.2008 consecutive year ¶CIO-100· award for Indian Oil for the third time Indian Oil conferred ¶Business Super brand 2008· 09.09.2008 05.09.2008

Indian Oil's "Car in a Tank" sales promotion scheme 07.07.2008 wins Stevie Award Indian Oil wins the World Petroleum Congress 01.07.2008 Excellence Award 2008 for technical development Indian Oil's Xtra Power wins Loyalty Summit Award 25.01.2008

Indian Oil Finance Director S.V. Narasimhan bags 22.01.2008 Excellence in Finance Award Indian Oil wins Retailer of the Year - Rural Impact 15.01.2008 Award Indian Oil- R&D Centre Awarded the coveted WIPO 18.10.2007 GOLD MEDAL Indian Oil wins Oil Industry Safety Directorate 04.10.2007 Awards SERVO acquires prestigious MAN Global approvals 24.09.2007

Indian Oil bags the 'Most Admired Retailer of the 10.09.2007 Year' award Indian Oil honored with `CIO 100 Award 2007' 10.09.2007

Indian Oil bags SCOPE Gold Trophy for Best Practices 06.09.2007 in Human Resources Management 2005-06 SAP ACE ² Awards for Customer Excellence for Indian 24.08.2007 Oil Indian Oil·s R&D Centre gets special recognition for 24.08.2007 Bioremediation SERVO secures entry into NSF White Book - H1 23.08.2007 Category Indian Oil, the only petroleum company as `The 01.06.2007 Most Trusted Brand' in ET's Brand Equity's annual survey

2008 in Fortune's 'Global 500' 10.2009 Indian Oil among India's 'Top 10' in Business India's 19.2009 employers Indian Oil frontrunner in Oil & Gas category in FE.10.2009 19.2009 27.2009 500listing of India's top corporate Indian Oil tops Business Standard·s 'BS 1000' again 13.2009 listing for 2009 Indian Oil ³ the only PSU among India·s 25 best 16.10.2010 25.1 in BW 500 Ranking 25.2009 ranking Indian Oil tops ET 500 ranking Indian Oil in Platt·s ranking 2009 Indian Oil No.2009 Indian Oil leads India Inc. 25.2010 Indian Oil in top five in Business India·s Super 100 07.02.2008 Super 100 Listing Lanka IOC ranked No.01.03. 1 Company in Sri Lanka Indian Oil tops 'ET 500' rankings once again .07.11.Distinctions: Distinctions Date Indian Oil leads the pack of Indian companies in 12.2010 Fortune·s ¶Global 500· list Indian Oil in ¶Top 50· Best Companies To Work For Reigning on the pinnacle of success Indian Oil among 'Best Companies To Work For' 21.

07.2008 survey-2008 Indian Oil the 'Top Oil & Gas Company' in Financial 23.2008 Express's 'FE 500' listing Indian Oil Tops Business Standard's 'BS 1000' listing 'Top Ten' in Business India's Super 100 Listing 15.2007 03.2008 listing for 2008 'The Most Trusted Brand' in ET's Brand Equity annual 12.2007 .02.01. in Fortune's 'Global 500' 11.05.2008 India: ET-brand finance survey Indian Oil leads India Inc.09.Indian Oil tops Business world's ¶BW Real 500· 20.07.2007 Valuable Brands Indian Oil gets a top slot in ET500 listing Indian Oil tops 'BS 1000' companies in Sales again 22.2008 rankings again Indian Oil third most valuable (company) brand in BT 500 Listing' Indian Oil ranked 2nd amongst India·s Top 50 Most 31.06.2008 Indian Oil among India's 'Top Valuable Companies in 30.

Indian Oil Today: From a fledgling company with a net worth of just Rs. was renamed Indian Oil Corporation Ltd.000 sales points. Established as an oil marketing entity on 30th June 1959. including 1. Indian Oil Corporation Ltd. (established in August 1958) with it. Set up with the mandate of achieving self-sufficiency in refining and marketing operations for a nascent nation set on the path of economic growth and prosperity.38 million tons valued at Rs. Indian Oil has since grown over 3000 times with a sales turnover of Rs.950 crore for 2008-09. . Indian Oil Company Ltd. the highest²ever for an Indian company. 285. currently at the 116th position. They are backed for supplies by 167 bulk storage terminals and depots. It is also the 18th largest petroleum company in the world. 2.337 crore. The integrated refining & marketing entity has since grown into the country·s largest commercial enterprise and India·s No. For the year 2008-09. on 1st September 1964 following the merger of Indian Refineries Ltd. (Indian Oil) is celebrating its Golden Jubilee during 30th June . 101 aviation fuel stations and 89 Indane LPG bottling plants. Indian Oil sold 62.6 million tons of petroleum products.18 crore and sales of 1.7 million tons of natural gas. 45.1 Company in the prestigious Fortune ¶Global 500· listing of the world·s largest corporate.50 Golden Years in the Service of the Nation: India·s flagship national oil company and downstream petroleum major. 78 crore in the year 1965. and a net profit of Rs. Indian Oil today accounts for nearly half of India·s petroleum consumption. reaching precious petroleum products to millions of people every day through a countrywide network of around 35.1st September 2009.

the Corporation crossed 10. accounting for 34% of national refining capacity. including 113 international patents. It has over 214 active patents to its credit.The Indian Oil Group of companies owns and operates 10 of India·s 20 refineries with a combined capacity of over 60 MMTPA. Its current R&D focus is on the future business needs of Indian Oil in the areas of petrochemicals.000 km more by the year 2012. after excluding EOU refineries. Projects under execution will take the capacity further to 80 MMTPA by the year 2011-12. Plans are under execution to add about 4. operations. the Centre is also the nodal agency of the Indian hydrocarbon sector for ushering in Hydrogen fuel into the country. Besides setting up state-of-the-art facilities to raise product quality to global standards. to pursue a policy of self-sufficiency in the petroleum sector as a strategic requirement of a free nation. maintenance and consultancy services. Besides its pioneering work in lubricants formulation. Indian Oil's R&D Centre has blossomed into a world-class institution and Asia's finest. pipeline transportation and alternative fuels such as ethanol-blended petrol and bio-diesel. the first Prime Minister of India. Indian Oil has undertaken chartering of ships for crude oil imports on its own and is expanding its basket of crudes and upgrading its refineries to handle a wider array of crudes. design and detailed engineering. . Strategic Origins: Indian Oil was born of the vision of Pundit Jawaharlal Nehru. In-house capabilities have enabled the Corporation undertake all pipeline projects on its own and even offer turnkey expertise in techno-economic feasibility studies. including highsulphur types. and alternative energy sources. refinery processes. including polymers.000 km in pipeline length and about 70 MMTPA in throughput capacity with the commissioning of the 330-km Para dip-Haldia crude oil pipeline recently. As a pioneer in lying of cross-country crude oil and product pipelines. project execution. Set up in 1972.

was formed on 30th June 1959.8 crore. The Barauni Refinery was built with Russian collaboration and went on stream in July 1964. The marketing activities of Indian Oil Company began on 17th August 1960 with the receipt of the first parcel of 11. S . Indo-Burma Petroleum Co. The first activity that Indian Refineries Ltd. Indian Refineries Ltd. The refinery was inaugurated by Pandit Jawaharlal Nehru himself in 1962. To take care of marketing of petroleum products across the country. it was decided to set up two more refineries. Dr.As part of Panditji·s thrust on oil exploration.390 tons of imported diesel of Russian origin from MV Uzhgorod docked at Pir Pau Jetty in Mumbai. Caltex (India) Ltd. The Indian petroleum market at that time was ruled by goliaths like Burma Shell. Soon after. refining and marketing operations. Ltd and Assam Oil Company Ltd. one each at Barauni and Koyali for processing newly-discovered crude oil at Assam and Gujarat respectively. undertook was the construction of a refinery at Noonmati near Guwahati in Assam with Rumanian help. It was entrusted with the task of reaching petroleum products to every nook and corner of the nation. overcoming severe constraints in terms of logistics. Indian Oil Company·s first and foremost challenge was to assert itself in the face of stiff competition from these well-entrenched transnational oil companies operating in India. terrain and wide seasonal and regional fluctuations in demand.. For product evacuation. the 435-km Guwahati-Siliguri pipeline and the Siliguri terminal were built and commissioned in 1964. Esso Eastern Inc. the Company·s volume sales was a meager 0. Indian Oil Company Ltd. and processed Upper Assam crude oil received through an Oil India Ltd.038 million tons (approximately 5% of industry sale) worth Rs. another 100% Government-owned Company. 0. (OIL) pipeline from Nahorkatiya. The Koyali Refinery was also set up with technical assistance of Soviet Russia. was established in August 1958 under 100% Government ownership to erect refineries and lays petroleum pipelines.. Indian Oil acquired control of the refinery from Oil & Natural Gas Commission on 1st April 1965 and commissioned it in October the same year after formal inauguration by the then President of India. In its first year of marketing (1960-61)..

Humayun Kabir. Another opportunity to show its mettle in times of national emergencies came Indian Oil·s way during the 1971 war. While announcing the historic merger. By 1969. was merged in Indian Oil Company to form a vertically integrated entity straddling both refining and marketing functions. Prof. and continues to honor this tradition even now. the Corporation was handling more than 50% of the total petroleum consumption of the nation and reached 64. in 1963.2% market participation by the year 1974. freedom fighters. the Corporation for the first time extended reservation in award of retail outlet dealerships to war widows. disabled Defense personnel. when Indian Oil People maintained the vital supply of petroleum products to the armed forces with grit and determination. and Indian Oil Company was renamed as Indian Oil Corporation Ltd. Meanwhile. . Indian Refineries Ltd. Indian Oil even arranged for crude oil supplies to the Chittagong Refinery. despite shelling of its depots at Leah and Kargil. In fact. This was proved beyond doubt during the 1965 war. the Srinagar depot was one of the first bulk storage facilities set up by the Corporation. He was proved right within five years. in March 1972. on 1st September 1964. Indian Oil·s entry into the aviation fuelling business too began with the Defense Services in October 1964 and then to civil aviation a year later. (Indian Oil). Battle Spurs: As a veteran IOCian put it once. during the war for liberation of Bangladesh. Indian Oil maintained petroleum supplies in the war zone and stood by the families of the later war heroes.. in November 1965. hoped that Indian Oil would soon handle at least half of the trade in petroleum products. etc. the then Union Minister of Petroleum & Chemicals. Indian Oil has been genetically coded to serve the Defense services. In fact.Radhakrishnan. After the war. At the time of Operation Vijay at Kargil in 1999.

These MPDCs served as one-stop convenience shops. Indian Oil has been chosen as the ¶Most Admired Retailer of the Year· in the category of Rural Retailing at the India Retail Forum during 2008. exclusive XTRACARE outlets unveiled in select urban and semi-urban markets offer a range of value-added services to enhance customer delight and loyalty. Marketing Innovations: Having set up Its first petrol & diesel station (retail outlet) at Kochi in October 1962. especially for farmers. Large format outlets on highways cater to the needs of motorists. It was the first oil marketing company to introduce the concept of Multipurpose Distribution Centers (MPDCs) at its retail outlets located in rural areas way back in 1975.550 specially formatted Kisan Seva Kendra outlets set up across the country meet the diverse needs of the rural populace. farm equipment. About 600 such Kendra is being added to the Corporation·s marketing network every year. offering a variety of products and services such as seeds. Indian Oil currently operates the country·s largest network of retail outlets numbering over 18. spare parts shops. etc. building storage terminals and aviation fuel stations. tractor engine oils and pump set oils. and appointing dealers and distributors across the country. over 2. with multiple facilities such as food courts. As on date. marine bunkering. rest rooms and dormitories. The Haldia Refinery was set up in 1975. besides auto fuels and kerosene.Having proved its mettle in the 1965 war. medicines. spare parts for trucks and tractors. Indian Oil plunged into frenetic activity with new-found confidence ² setting up refineries. and were the harbingers of the modern Kisan Seva Kendra (KSK) successfully introduced by Indian Oil in 2006. first aid. 278 with focus on customer convenience. for commissioning by the year 2012. To safeguard the interest of the valuable . Mathura Refinery in 1982 and Panipat Refinery in 1998. pesticides. SERVO Xpress has been launched recently as a one-stop shop for auto care services. fertilizers. The Corporation is setting up another grassroots refinery at Para dip in Orissa. entering new businesses like bitumen. laying pipelines. As part of customer segmentation.

New generation branded transportation fuels with multifunctional additives are now available in major markets. The Corporation·s in-house IndMax process is aimed at enhancing LPG yield from crude oil refining.000 Indane distributors. like mounded storage and 19-kg cylinders for bulk customers. This includes customers in Andaman & Nicobar and Lakshadweep islands. Indian Oil undertook massive augmentation of LPG storage and distribution facilities across the country in 1983. state transport undertakings. Over the years. private airlines and the Indian Defense Services.customers. Encouraged by customer response and to ensure dedicated service. at Kolkata in October 1965. vehicle tracking and marker systems have been introduced to ensure quality and quantity of petroleum products. meeting the fuel needs of domestic and international flag carriers. Indane cooking gas today reaches the doorsteps of over 53 million households in nearly 2. customerfocused specialty products and customer rewards programmes. mostly in upcountry locations for quicker turnaround of cylinders. Kitchen Revolution: Indane was the first branded product from Indian Oil to hit the market. Indian Oil also enjoys a dominant share of the bulk consumer business. Introduction of the clean and efficient LPG as cooking gas ushered in a revolution in millions of households. reticulated supplies for housing complexes and 5-kg cylinders for customers in inaccessible and hilly terrain. interventions like retail automation. with product sourced from its Barauni Refinery. agricultural and marine sectors. The process continues even today with the setting up of 89 Indane bottling plants. Several innovations were introduced in LPG marketing from time to time. Indian Oil has also launched several branded products. Initiatives for cashless transactions for customer convenience through co-brand credit cards and fleet cards have met with great success. .700 markets through a network of about 5. and industrial. including that of railways. Its ISO-9002 certified Aviation Service commands over 63% market share in aviation fuel business.

in consortium with other companies.000 tons of ethylene per annum. 30. ² a special purpose vehicle for acquisition of overseas E&P assets ² in Port Louis. onshore farm-in arrangements in Gabon.3.000 tons) for polyester intermediates is already in operation at Panipat. equipped with downstream polymer units is also coming up in Panipat. in consortium with oil. an on land block in Nigeria and two onshore blocks in Yemen.Auto gas (LPG) dispensing stations are being set up in metros and major cities to cater to the growing vehicle population using LPG as fuel. In petrochemicals. Farsi Exploration Block in Iran. the Corporation has already captured a significant market share of LAB in India.000 tons set up at its Gujarat Refinery.4 billion) investment by the year 2011-12.53. besides globalization of its downstream operations.000 crore (US$ 7. Indian Oil is envisaging Rs. besides exports.. Indian Oil is currently forging ahead on a well laid-out road map through vertical integration ² up stream into oil exploration & production (E&P) and downstream into petrochemicals and diversification into natural gas marketing. Indian Oil has incorporated Ind-OIL Overseas Ltd. It has also acquired participating interest in two onshore blocks in Assam and Arunachal Pradesh. PTA ² 5.63. In E&P. New businesses: In pursuit of its Corporate Vision and to achieve the next level of growth. while a Naphtha Cracker with a capacity of 800. Through the world·s largest single-train Linear Alkyl Benzene (LAB) plant with an annual capacity of 1. . 20. Maturities. Indian Oil has bagged eight oil & gas blocks and two Coal Bed Methane blocks under NELP (New Exploration Licensing Policy) rounds in India.000 tons. Overseas ventures of the Corporation include two blocks in Sirte Basin and Areas 95/96 in Ghadames basin of Libya. A world-scale Paraxylene/Purified Terephthalic Acid plant (annual capacities: PX .

capacity expansion of CPCL and lying of the 526-km ChennaiTrichy-Madurai product pipeline helped further strengthen Indian Oil·s marketing in South India. besides an oil terminal and a lube blending plant . strategic turnaround initiatives taken by the Indian Oil helped BRPL come out of the red and post profits and merger with the parent company is due soon. Indian Oil Technologies Ltd. leading to the formation of a larger and more formidable marketing network. and it became the Assam Oil Division of Indian Oil. Indian Oil acquired IBP in the year 2002 and seamlessly merged it with the parent company in 2007. The old units of the vintage Digboi Refinery (the first refinery in Asia) were revamped and by 1996 it was transformed into a modern refinery of Indian Oil. (BRPL).In natural gas business. the refinery operations and marketing activities of Assam Oil Company were vested in Indian Oil in October 1981. Indian Oil acquired the Government stake and management control of stand-alone refiners Chennai Petroleum Corporation Ltd. Lanka IOC Ltd. Indian Oil has set up three overseas subsidiaries ² in Sri Lanka (2003). (CPCL) and Bongaigaon Refinery & Petrochemicals Ltd. Group synergy: As part of inorganic growth through mergers and acquisitions. Mauritius (2004) and the United Arab Emirates (2006). Subsequently. Similarly. In the year 2001. was launched as a fully-owned R&D subsidiary in the year 2003 to market the Corporation·s intellectual property. operates about 150 petrol & diesel stations in the island nation. A technology innovation has been initiated to reach LNG (Liquefied Natural Gas) directly to the doorstep of bulk consumers in cryogenic containers for industrial as well as captive power applications. substantially enhancing group refining capacity. City gas distribution projects are in the pipeline in partnership with other companies. Indian Oil is targeting sale of 2 million tons in 2008-09. An LNG import terminal is proposed to be set up at Ennore near Chennai.

has an overall market share of nearly 20%. optimum capacity utilization of refineries and pipelines network. streamlining of business processes. In addition. terminal ling services. Against the backdrop of a rapidly changing business environment. etc. The rising customer aspirations for quality products and services. IOC Middle East FZE oversees blending of SERVO lubricants and marketing of petroleum products and lubricants in the Middle East. LPG and LNG imports and Trincomalee. and commands a 32% market share in aviation fuelling business in Mauritius. at par with international standards. city gas marketing. Indian Oil has eight active joint ventures in operation with reputed Indian and overseas partners in the areas of aviation refueling. customizing products for specific market segments. These are: prudent finance and projects management. competitive business strategies. Future plans: In spite of deregulation of the oil sector and stiff competition from private players. streamlining distribution infrastructure. . Indian Oil has maintained its position as India's flagship national oil company. As part of the Marketing Transformation Programme to move closer to the customers. Indian Oil (Mauritius) Ltd. etc. Indian Oil is making the most of them mainly in expanding its existing customer base. have also thrown up myriad opportunities. Africa and CIS countries. operates a modern petroleum bulk storage terminal at Mer Rouge port. customer-focused innovations in product and service offerings. Indian Oil is focusing on certain key issues for sustained growth in the deregulated market. Indian Oil People have been in the forefront in adapting to the changing environment and enhancing the organization·s capabilities in providing innovative and value-added offering to the customers. and achieving greater synergy with group companies for enhanced efficiency and effectiveness of the market place. specialty lubricants and additives.

India Inspired: As a leading public sector enterprise of India. meeting the energy needs of millions of people everyday across the length and breadth of the country. Indian Oil has successfully combined its corporate social responsibility agenda with its business offerings. transferred powers from the four regional offices to 16 marketing offices in State capitals. and set up exclusive groups for process & systems optimization. .Indian Oil has bifurcated its marketing function vertically into exclusive retail and direct consumer groups. The ambitious Project Manthan IT reengineering project has enabled the organization to assimilate IT and web-based business solutions for real time. The Corporation takes pride in its continuous investments in innovative technologies and solutions for sustainable energy flow and economic growth and in developing technoeconomically viable and environment-friendly products & services for the benefit of its customers. difficult terrains and harsh climatic conditions. traversing a diversity of cultures. brand management and bio-fuels. integrated transactions and IT solutions for supply chain optimization.


Initial trials are currently going on. flame retardant aprons and energy efficient Green Label stoves are recommended to enhance safety measures while using LPG as fuel. . a mercaptan odorant is added to help in its detection. In the event of an LPG leak. LPG also led to a substantial improvement in the health of women in rural areas by replacing smoky and unhealthy chullahs with Indane. the Indane brand is being backed by RFID technology. Indian Oil pioneered the launch of LPG in India in the 1970s and transformed the lives of millions of people with the introduction of the clean. Since LPG has only a faint scent. thus it normally settles down in low-lying places. after which it will be implemented on a countrywide basis. efficient and safe cooking fuel. a new concept that helps track the movement of LPG cylinders. To prevent diversion. which is easy to observe. reliability and convenience. the vaporization of liquid cools the atmosphere and condenses the water vapor contained in it to form a whitish fog.Liquefied Petroleum Gas (LPG): Indane is today one of the largest packed-LPG brands in the world. LPG vapor is heavier than air. LPG in fairly large concentrations displaces oxygen leading to a nauseous or suffocating feeling. LPG is a blend of Butane and Propane readily liquefied under moderate pressure. It is today a fuel synonymous with safety. Suraksha LPG hose.


cm. PHYSICAL PROPERTIES AND CHARACTERISTICS: DENSITY: LPG at atmospheric pressure and temperature is a gas which is 1. For each degree centigrade.0) and the test methods by IS-1448. This gives an indication of hazard of LPG vapor accumulated in low lying area in the eventuality of the leakage or spillage.5% volume of gas in air. The auto-ignition temperature of LPG is around 410-580 deg. This clearly explains the hazardous situation that could arise due to overfilling of cylinders. C. VAPOR PRESSURE: The pressure inside a LPG storage vessel/ cylinder will be equal to the vapor pressure corresponding to the temperature of LPG in the storage vessel.580 @ 15 deg.LIQUEFIED PETROLEUM GAS SPECIFICATIONS (LPG): LPG is a mixture of commercial butane and commercial propane having both saturated and unsaturated hydrocarbons. It is readily liquefied under moderate pressures. The vapor pressure is dependent on temperature as well as on the ratio of mixture of hydrocarbons.0 times heavier than air.525 to 0. The density of the liquid is approximately half that of water and ranges from 0. Since LPG vapor is heavier than air. LPG marketed in India shall be governed by Indian Standard Code IS-4576 (Refer Table 1. This is considerably narrower than other common gaseous fuels. FLAMMABILITY: LPG has an explosive range of 1. At liquid full condition any further expansion of the liquid. . C and hence it will not ignite on its own at normal temperature.5 to 2./sq.8% to 9. it would normally settle down at ground level/ low lying places. the cylinder pressure will rise by approx. and accumulate in depressions. 14 to 15 kg.

ODOUR: LPG has only a very faint smell. and consequently. suffocate when in large concentrations due to the fact that it displaces oxygen. In view of this the vapor posses mild anesthetic properties. but can. In view of this it is not advisable to use air pressure to unload LPG cargoes or tankers. COLOUR: LPG is colorless both in liquid and vapor phase. COMBUSTION: The combustion reaction of LPG increases the volume of products in addition to the generation of heat. . The amount to be added should be sufficient to allow detection in atmosphere 1/5 of lower limit of flammability or odor level 2 as per IS: 4576. so that any escaping gas can easily be detected. Ethyl Mercaptan is normally used as stanching agent for this purpose. Thus it is essential that adequate ventilation is provided when LPG is burnt in enclosed spaces otherwise asphyxiation due to depletion of oxygen apart from the formation of carbon-dioxide can occur. however. is not poisonous in vapor phase. it is necessary to add some odorant.Entrapped air in the vapor is hazardous in an un purged vessel/ cylinder during pumping/filling-in operation. TOXICITY: LPG even though slightly toxic. During leakage the vaporization of liquid cools the atmosphere and condenses the water vapor contained in them to form a whitish fog which may make it possible to see an escape of LPG. LPG requires up to 50 times its own volume of air for complete combustion.


from garments to glass.  Crispy Biscuits & Confectionery  Poultry  Textile Industry  Steel  Pharmaceuticals  Glass  Hotel Industry  Reticulated Piping  Paint drying  Dal mill  Goldsmith·s favorite Crispy Biscuits & Confectionery: LPG is widely used to manufacture Crisp Biscuits. Soft Bread. Fluffy Pastries. Light Khari. from livestock to hospitality. bringing your products that are superior. From housing to health. Spongy Cakes and all types of cream and bakery products of super quality. ´Indian Oilµ plays its role along the way. . durable and simply the best.Commercial LPG & its uses: LPG touches our lives in so many ways although we are unaware of it. Precision control of temperature and low sulphur content in LPG makes the product palatable and passes all Statutory tests for human consumption.

60 gms per hour or 50 paisa per bird in winter. With Indian Oil you get uniform and localized heating during the first five weeks both during summer and winter. Direct view of chicks. but with Indian Oil you can. Very low LPG consumption of approx.Poultry: Don·t count your chickens before they are hatched. the heaters don·t take any floor area. Rapid drying of litter. y y . but with LPG as the source of fuel this risk is eliminated. The power failures in rural areas are very high resulting in heat failures. The advantages of LPG in chicken brooding are : y y y Better heat control.

LPG is better because the heat is more concentrated. Printing. LPG plays a significant role. Dyeing. The reflectors do not have to be polished and heaters do not burn out. once again Indian Oil steals the show. Each of these processes requires a heating source. Calendaring etc. The four main steps in the production of textile fabric: y y y y Preparation of fabric Spinning Weaving Finishing which includes Singeing. Heat treatment of metals normally refers to any process involving heating and cooling of the solid metal with the aim of modifying its physical properties but without the intention of changing its chemical composition. Steam though mostly used is not hot enough for certain operations so LPG or electricity is usually needed in the Finishing process. Bleaching. Steel: Now let us look at Indian Oil role in the steel industry and here too.Textile Industry: Has it ever occurred to you that to produce the textiles you·re wearing. .

remember Indian Oil has gone into making the bottles that hold these great refreshers. LPG is used to join glass components to form a single object. LPG is generally used because the firing rate is not very high and combustion must be free of carbon. . As seen here re-heating of melted glassware in a special furnace is done before shaping operations. Indian Oil is preferred because a clean flame is obtained which can be adjusted to the desired size and shape useful in the production of ampoules.Indian Oil easily meets these requirements so steel giants like Jindal have stuck to Indian Oil over the years for all their fuel needs. When making complicated shapes the glassware may have to be reheated several times to keep it malleable. Glass: In the summer heat when you reach for a thirst quencher. Pharmaceuticals: Just what the doctor ordered ´Indian Oilµ from Bharat Petroleum.

No matter what you serve. Seal cracks d. Smooth off gob marks or grinding marks c. Indian Oil is used for direct firing and for finer temperature control. Chinese.Glass Annealing: Annealing glassware after manufacture. Annealing is done in normally long ovens with the glass traveling through on a steel conveyor belt. Italian or Russian . Increase surface luster e.Indian Oil is associated with top brand names in the hotel industry like Taj. Normally 90% of hotel use Indian Oil for cooking of food. Round off sharp edges b.a variety of menus to suit various tastes but the preferred choice and trusted cooking medium ´Indian Oilµ . Heating jobs to remove cutting marks Hotel Industry: The cup that cheers the meal that satisfies the mouth watering delicacies thanks to ´Indian Oilµ. Glass Melting: The glass is passed through Indian Oil flames for one or more of the following reasons: a. Moghlai. Continental. The cooling rate is very important because strains will be set up in the glass if it cools at undesired rate.

Cooking was never easier. so convenient. Indian Oil is available at the turn of a tap. It eliminates cylinder refill booking and handling. Paint drying: LPG application in paint drying has got distinct advantage over conventional drying ovens. Thanks to the reticulated piped gas available in several homes today. It ensures increased safety and valuable space saving in the kitchen. . The final quality of paint in the baking oven is uniform.Reticulated Piping: LPG at the turn of a tap ² so quick. The hot air is generated which is free from particulate matter. leaves no ash and temperature control is precise. Saving of time and no need to block money for a 2nd cylinder. The result is excellent surface finish and gloss.

As the grains are of edible quality.drying or passing of flue gases through the bed of grain. The modern method of grain drying is by LPG Firing system which improves the drying process and also gives no. 1 quality of the grain. LPG does not leave any ash or carbon particles on the grains and does not produce any foul odor on the finished surface thus fetching better market price. Goldsmith·s favorite: LPG produces very powerful flame and can be as sharp as needle. This type of flame is required for goldsmith to make very fine gold / silver ornaments. The working atmosphere remains free from obnoxious gases and thus is conducive to the workmen. .Dal mill: The conventional method of grain drying is process of sun .

LPG in the instant case is an ideal fuel for meeting the requirement of temperature regulation and desired quality. Farming Industry . LPG being a far superior fuel as compared to the other heavy fuels helps improve the cost of operation and strikes an economic balance between fuel price and quality of the end product. Metal Industry The metal industry is indeed one of the most important consumers of energy. and Resorts etc. Restaurants. heating and melting. Low sulphur content and controllable temperature makes LPG the most preferred fuel in the food industry. Both ferrous and non-ferrous metals are frequently cast into shapes by melting and injection or pouringInto suitable patterns and moulds.Food: LPG is widely used in the Food Industry like Hotels. Bakeries. Canteens. The application is basically for cutting.

it is undesirable for reasons of environmental pollution. LPG in the farming industry can be used for the following : Drying of Crops Cereal Drying Curing of Tobacco and Rubber Flame Cultivation Horticulture Soil Conditioning Livestock Farming Steam Raising Coal . Drying of crops and Other Farm products requires clean and sulphur free fuel for drying activity to avoid any transfer of bad taste or smell to the dried crops.LPG is the ideal fuel for production of food by Agriculture and Animal Husbandry. Hence LPG becomes the most preferred fuel. Furnace Oil & Natural Gas are the most economical fuel for this application. Though economical. . Natural gas being a gaseous fuel requires pipelines to cater to such requirements.

This finds varied Applications in industries requiring power and steam. very low in sulphur. LPG is ideally suited for Shopping malls. Automotive Industry Automotive LPG is a clean fuel with high octane aptly suited for vehicles both in terms of emissions and cost of the fuel. offices requiring Power and air conditioning. being environment friendly.other metals.emulsifiers. The main advantage of using automotive LPG : it is free of lead. LPG. Cogeneration using LPG LPG is an ideal fuel for electricity & heat / electricity and comfort cooling. Unlike Natural Gas. power and hot air. has replaced the Ozone depleting CFC gases which were earlier used by the aerosol Industry. .Aerosol Industry An aerosol formulation is a blend of an active ingredient with propellant . etc. aromatics and other contaminants. perfumes. LPG is not a Green House Gas.


which relate to relationship between variables. collecting. which relate to state of nature and those. In fact research is an art of scientific investigation. The advance learner·s Dictionary of current English lays down the meaning of research as ´a careful investigation or inquiry especially through search for new facts in any branch of knowledge. and at last carefully testing the conclusions to determine whether they fit the formulating hypothesisµ Research Problem: There are two type of research problem those. Essentially two steps are involved in formulating the research problem ´understanding the problem thoroughly and rephrasing the same into meaningful terms from an analytical point of view. which represents the universe. It is actually a voyage of discovery. Research Type: Research type applied over here is analytical research because the purpose is to find how to enhance sales of commercial LPG.RESEARCH METHODOLOGY Research is an art of scientific and systematic search of pertinent information on a specific topic.µ Redman and moray define research as ´Systematized effort to gain new knowledge. According to Clifford woody research comprise defining and redefining problems. formulating hypothesis or suggested solution. This sample method involves purposive or deliberate selection of particular units of universe or constituting a sample. Redman and moray define research as a ´systematized effort to gain new knowledgeµ. make deduction and reaching conclusions. . organizing and evaluating data. a movement from the known to the unknown. Sample Design: The sample design used over here is deliberate sampling.It includes surveys and fact-finding inquiries of different kinds.µ Some people consider research as a movement.

The questions included both open-ended and close-ended questions. a sample of them was taken from Paharganj area of New Delhi for detailed study. The sample was selected on a random basis and it was tried to make it as a representative of the population as possible. Open ended questions or unstructured questions are those to which respondent answer in their own words.Methods of data collection: y y Primary data. A structure question could be multiple choices. Secondary data. Like: 1) What is your name? 2) What is your occupation? 3) What is your phone number? Structured questions or close ended questions are those that specify the set of response alternatives and the response format. . dichotomous or a scale. Primary data was collected by two methods: 1) Questionnaire 2) Personal Interviews The questionnaire: A single set of questionnaire was prepared was for all the non-officers. Selection of the sample: Since it is not possible to cover all customers using commercial LPG. The survey was conducted on 100 customers.

. Area from where the population is selected: Paharganj area of New Delhi.Collection of secondary data: Materials provided by the company were an important source of secondary information. Sample frame: Sample frame are the eateries. Sample size: The sample size is 100. and many other websites and newspaper articles. hotels and restaurants in the selected are of Paharganj. The materials are also being collected from the official website of Indian oil corporation.


0 kg cylinders. 10) Delivery of cylinders and services of the gas agency is satisfactory. 5) Consumers also need some discount schemes and others plans.FINDINGS: 4) Cost is the major constraint in using 19.0 kg for small eateries and 30.0 kg for big restaurants and hotels.0 kg cylinders are also demanded by customers like 10. 7) Substitute of 19. . 9) Customers are fully aware with the fact of illegal usage of domestic cylinders for commercial purpose and their consequences. 6) Very little or less discounts are being provided to the customers. 8) No credits are being provided to the customers.


. 3) A sample of 100 eateries. I could not undertake census survey and thus has to rely on sample survey only. 2) Due to large numbers of universe. 4) Most of the respondents did not give their feedback which also hinders the progress of the survey.LIMITATIONS: 1) Time and cost are the major constraints of the research. hotels and restaurants has been taken for study from the area of Pahargang in New Delhi.


4) Black marketing of domestic cylinders should be stopped because these cylinders are used commercial purpose. 2) Various discounts and other schemes should also be launched from time to time for the benefit of the customers and enhance the sales of commercial cylinders. 5) The laws should be properly implemented to reduce the use of illegal usage of domestic cylinders for commercial purpose. imprisonment and other actions should be taken against people who are willfully using domestic cylinders for commercial purpose. 3) Commercial cylinder should be launched in different weight category for small users. 3) Some authority or powers should be given to distributors so that they could keep a track on defaulters. On the distributors end following suggestions are recommended1) Frequent raids should be made at least twice in a month so that illegal use of domestic cylinders could be stopped.0 kg cylinders. 2) Fines. penalties.CONCLUSION AND RECOMMENDATIONS: 1) Cost is the major factor. So cost should be reduced. . because of which people are using less of 19.

.4) Some distributors engage themselves in black marketing the domestic cylinders.


:E-mail id:1.. A topic is assigned to me for training purpose ´How to enhance the sales of commercial LPG..2kg««««««««« Other«««««««««« 14. . 3..0 kg«««««««. Why don·t you use 19.0 kg«««««««.Note: I am a student of MBA 1st year.. Name of the respondent:Name of the organization/business:Address:Phone no. Why? 14.0 kg cylinders? ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««. 2. Which cylinder is more convenient:5.µ I request you to fill up this questionnaire..0 kg««««««««« 19..2 kg««««««««« other«««««««««. Name of the gas service ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««..0 kg««««««««. 19. Do you use: 5.

2 kg««««««««« other«««««««««.0 kg««««««««« 19. Is the information is fully provided to you regarding 19. 4. Are the cylinders easily availableYes««««« 5. Whether any discount is offered to you on 19 kg refill if yes How much? .. 5-10«««««««««« More than 15 ««««.. 10-15««««««.. Number of cylinders used per month0-5 «««««««.. Within what duration cylinder is available after booking and at which time customer requires the cylinder ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« 9.0 kg cylindersYes««««« 7.. 14. 10.. No««««««««« 8.««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««.0 kg«««««««.. Delivery of which cylinder is more convenient5. Do the gas service entertain you properlyYes««««« No««««««««« No««««««««« 6..

0 kg cylinder? . What are the different improvements which should be made in 19.2 kg whether the customer is aware that it is illegal to use domestic cylinders for commercial use & their consequences? ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« 13. If using 14. 12. What are reasons for not using 19...««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««.. If using 19 kg which company is providing the cylinder & the discounts and services offered by them? ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« 14. 15. 11.0 kg cylinders? ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««. Any credit is being offered by the Distributor? How much discount is expected as a customer? ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««.

Any substitute of 19.0 kg cylinders««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« Date: signature: .««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« 16.0 kg cylinder which you want to have««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« ««««««««««««««««««««««««««««««««««««««««««««««««« 17. Any suggestions you want give for improving the sales of 19.

.2 KG BOTH 19.0 and 14.0 kg««««««««« 19.0 & 14. Usage of cylinders 10 20 70 19.2 KG RESULT: In the above diagram 70% people are using 19. 14.2 kg««««««««« other«««««««««...0 kg«««««««..0 kg cylinder 20% are using 14. .2 kg cylinders.0 KG 14.2 kg cylinders And 10% are using both 19.1. Do you use: 5.

Which cylinder is more convenient:5.2. .. 14.2 kg cylinders are more convenient.2kg««««««««« Other«««««««««« Convinenec e of cylinders 10 YES NO 90 RESULT 90% of the customers say that 19.0 kg cylinders are more convenient 10% says that 14.0 kg««««««««.0 kg«««««««. 19.

3.0 kg cylinders are easily available Only 1% of the customer is against it. Are the cylinders easily availableYes««««« No««««««««« Easy availabilty of cylinders 1 YES NO 99 RESULT 99% of the customers say that 19. .

. Do the gas service entertain you properlyYes««««« No««««««««« Services of gas ageny 1 YES NO 99 RESULT 99% of the customers say that gas agency entertain them properly.4. Only 1% of the customer is against it.

.5.0 kg cylindersYes««««« No««««««««« Information provided by gas agency yes 100 RESULT Customers are fully satisfied with the information provided by gas agencies. Is the information is fully provided to you regarding 19.

17% of customers use more than 15 cylinders per month... 43% of customers use 5-10 cylinders per month. 15% of customers use 10-15 cylinders per month. 5-10«««««««««« More than 15 ««««. Number of cylinders used per month 17 25 0-5 5-10 15 10-15 mora than 15 43 RESULT 25% of customers use 0-5 cylinders per month. 10-15««««««. . Number of cylinders used per month0-5 «««««««.6..

.2 kg 80 RESULT 80% of the customers are satisfied with the delivery of 19..0 kg««««««««« 19. 14.0 kg cylinders.7.2 kg cylinders. Delivery of cylinders 20 19.0 kg«««««««. ..0 kg 14. Delivery of which cylinder is more convenient5.2 kg««««««««« other«««««««««.. 20% of the customers are satisfied with the delivery of 14.

Whether any discount is offered to you on 19 kg refill if yes How much? Discount offered 8% yes no 92% RESULT 92% of the customers are says that discounts are not offered on the refill of 19.0 kg cylinders.0 kg cylinders. 8% of the customers are says that discounts are being offered on the refill of 19. .8.

9. Any credit is being offered by the Distributor? How much discount is expected as a customer?

Credits provided




RESULT 95% of the customers say that credits are not provided to them on the refill of 19.0 kg cylinders. 5% of the customers say that credits are provided to them on the refill of 19.0 kg cylinders.

10. If using 14.2 kg whether the customer is aware that it is illegal to use domestic cylinders for commercial use & their consequences?

Awareness of customers



RESULT 98% of the customers are aware of the consequences of using domestic cylinders for commercial purpose. 2% of the customers are not aware of the consequences of using domestic cylinders for commercial purpose.

com www. Kothari. www. .Bibliography: Research Methodology by www.

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