YEAR - 2015 – 2018

INDUSTRIAL PROJECT REPORT

SCOPE OF JOHNDEERE IN INDIA, RECRUITMENT

PROCESS AND CUSTOMER SATISFACTION

GUIDED BY: - SUBMITTED BY: -

Prof. Dr. Anukool Manish Hyde

AMJAD PATEL
MBA (P.T) 4 SEM
S.NO 1121308986
 YEAR - 2015 – 2018
INDUSTRIAL PROJECT REPORT

SCOPE OF JOHNDEERE IN INDIA, RECRUITMENT

PROCESS AND CUSTOMER SATISFACTION

GUIDED BY: - SUBMITTED BY: -

Dr. Anukool Manish Hyde

AMJAD PATEL
MBA (P.T) 4 SEM
S.NO 1121308986

1
 DECLARATION

I hereby declare that the project entitled SCOPE OF JOHNDEERE IN

INDIA, RECRUITMENT PROCESS AND CUSTOMER SATISFACTION”
submitted to the "Prestige INSTITUTE OF MANAGEMENT AND
RESEARCH " is my original work and the project has not formed the
basis for the award of any degree, associateship, fellowship or any
other similar titles.

Signature of the Student: AMJAD PATEL

Place: INDORE

Date:30/03/2017

2
 TO WHOMSOEVER IT MAY CONCERN

This is to certify that Amjad Patel, a student of MBA (Batch 2015-2018), From
PRESTIGE INSTITUTE OF MANAGEMENT, INDORE has successfully
completed INDUSTRIAL PROJECT Program
For period of 28 Days with John Deere Raj laxmi enterprise, Indore (M.P) from
24/02/2017 to 23/03/2017
As per our measurement and reporting structure he/she is hard working and
has been excellent during training programme.

We wish him/her all the success for future

MANAGING DIRECTOR

Rajlaxmi Enterprise
John Deere Indore

ACKNOWLEDGEMENT

3
I have taken efforts in this project. However, it would not have been possible without
the kind support and help of many individuals and organizations. I would like to
extend my sincere thanks to all of them.

I am highly indebted to John Deere Rajlaxmi Enterprise for their guidance and
constant supervision as well as for providing necessary information regarding the
project & also for their support in completing the project.
I would like to express my gratitude towards my parents , Industrial Project guide Dr.
Anukool Manish Hyde & member of PIMR for their kind co-operation and
encouragement which help me in completion of this project.

I would like to express my special gratitude and thanks to industry persons for giving
me such attention and time.

My thanks and appreciations also go to my colleague in developing the project and

people who have willingly helped me out with their abilities.

AMJAD PATEL
MBA(PT) 4 SEM

CERTIFICATE OF FACULTY GUIDE

4
This is to certified that AMJAD PATEL M.B.A (P.T) 4th semester
student of PRESTIGE INSTITUTE OF MANAGEMENT AND
RESEARCH, INDORE has completed her Industrial Project entitled
to entitled SCOPE OF JOHNDEERE IN INDIA, RECRUITMENT PROCESS
AND CUSTOMER SATISFACTION”
As per my knowledge his work is original and genuine.

FACULTY GUIDE

Prof. Dr. Anukool Manish Hyde

PIMR, INDORE

TABLE OF CONTENTS

 INTRODUCTION TO THE ORGANISATION …. 1

 PRODUCTS …. 3

 OBJECTIVES …. 7

 ORGANISATION STRUCTURE …. 8

5
 FINANCIAL PERFORMANCE …. 10

 FACILITY LAYOUT …. 14

 QUALITY CONTROL …. 16

 COMPETITORS …. 19

 MARKET SHARE …. 20

 INTRODUCTION TO PROJECT …. 22

 SCOPE OF JOHNDEERE IN INDIA …. 23

 RECRUITMENT …. 31

 CUSTOMER SATISFACTION ….34

 RESEARCH METHODOLOGY …. 37

 QUESTIONNAIRE ….38

 RESULT …. 51

 DISCUSSION INTERPRITATION ….52

 CONCLUSION ….54

 WEBILOGYRAPHY ….56

6
7
8
 History of the company
John Deere was an American inventor and manufacturer of agricultural
equipment. In 1837, Deere started an eponymous company that went on
to become an international powerhouse.

Deere & Company (brand name John Deere) is an American corporation that
manufactures agricultural, construction, and forestry machinery, diesel
drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and
lawn care equipment. In 2016, it was listed as 97th in the Fortune 500
America's ranking and was ranked 364th in the Fortune Global 500 ranking in
2016 Since its founding in 1837, John Deere has seen a great many changes
in its business, its products, its services. John Deere also provides financial
services and other related activities. Deere is listed on the New York Stock
Exchange under the symbols DE. The company's slogan is "Nothing Runs
Like a Deere", and its logo is a leaping deer, with the words 'JOHN DEERE'
under it. The logo of the leaping deer has been used by this company for over
155 years. Over the years, the logo has had minor changes and pieces
removed. Some of the older style logos have the deer leaping over a log. The
company uses different logo colors for agricultural vs. construction products.
The company's agricultural products are identifiable by a distinctive shade of
green paint, with the inside border being yellow. While the construction
products are identifiable by a shade of black with the deer being yellow, and
the inside border also being yellow.
Tagline/ Slogan: - Nothing runs like a Deere

Past Leaders

Eight great leaders, same core values

John Deere has been very fortunate to have great leaders at the helm. In fact,
since its founding in 1837, there have been only eight previous captains of the
Deere enterprise. Most have been Deere family members. And, although the
past few leaders have not been part of the Deere lineage, John Deere remains
a family-oriented company determined to uphold the founder’s core values of
integrity, quality, commitment and innovation.

These eight leaders navigated the company through prosperous times,

through difficult times. And always with an eye on helping customers,
employees, dealers, investors, partners, communities, and nations develop,
improve, and benefit through their relationships with John Deere. Perhaps that
why John Deere is the company so many trust today.

Past Leaders
 John Deere

 Charles Deere

 William Butterworth

 Charles Deere Wiman

 William Hewitt

 Robert Hanson

 Hans Becherer

 Robert W. Lane

2
Products
John Deere manufactures a wide range of products, with several models of
each in many cases.

Agricultural equipment

Agricultural products include, amongst others, tractors, combine harvesters,

cotton harvesters, balers, planters/seeders, silage machines, and sprayers.

3
Tractors

Rugged, Reliable, Utility Tractors – the John Deere 5000 Series- with more
options, more power, and more versatility than ever before. Read on to learn
more, then stop by your John Deere dealer for a demonstration.

Construction equipment

4
Forestry equipment

John Deere manufactures a range of forestry machinery, amongst others,

harvesters, forwarders, and skidders. Timberjack is a subsidiary of John
Deere since 2000.

Other products

The company manufactures lawn mowers and also is a manufacturer of

consumer and commercial equipment, and snow throwers, as well as a
supplier of diesel engines and powertrains (axles, transmissions, etc.) used
especially in heavy equipment

5
Objective

For those who cultivate and harvest the land. For those who transform and
enrich the land. For those who build upon the land.
John Deere is committed to your success.

6
This commitment extends globally with a focus on six key areas – the United
States and Canada, Europe, Brazil, Russia, India, and China. It's in these
areas where at least 75% of the world's future growth will occur. And because
of our past, our passion, and our purpose for helping you become more
profitable and productive, John Deere is uniquely positioned to be the
equipment supplier of choice.

Our goals

By being the agricultural, turf, forestry, and construction equipment partner of

choice throughout the world, we can reach our goals of sustainable SVA
(Shareholder Added Value).

By relentlessly improving our products and our business efficiencies, we'll

achieve exceptional operating performance.

And, by linking employee, unit, and divisional goals to John Deere's overall
business objectives, we'll be able to harvest the power of aligned high-
performance teamwork.

Organization structure

7
Samuel R. Allen
Chairman and
Chief Executive Officer
Deere & Company

Rajesh Kalathur
Senior Vice President and Chief Financial Officer
Deere & Company

Biography

8
Rajesh Kalathur
Senior Vice President and Chief Financial Officer
Deere & Company

Rajesh Kalathur is Senior Vice President and Chief Financial Officer, Deere & Company, a
position he has held since September 2012. He is responsible for advising the CEO and
division presidents on major financial and strategic growth issues and for managing
Deere & Company's worldwide financial and planning functions. He is also responsible for
business planning and development and investor relations.

Since joining John Deere in 1996 in the finance business, Kalathur has held positions of
increasing responsibilities in the areas of business development, logistics, operations,
marketing, and general management in U.S. and Mexican locations. He held assignments
at Deere & Company as well as at the Commercial & Consumer Division and Agricultural
Division.

In February 2005, Kalathur led an initiative to set up the John Deere Technology Center
India and subsequently led the integration of the Indian Tractor Joint Venture. He was
named Managing Director and CEO, John Deere India in April 2006, with responsibility for
the company's business activities in India.

Kalathur was appointed Vice President, Sales & Marketing, China/India/South and East
Asia/Sub-Saharan and South Africa for the Agriculture and Turf Division in May 2009. He
was named Deputy Financial Officer for Deere & Company in April 2012.

Kalathur is a native of India and a U.S. citizen. He has a master's degree in industrial
engineering from the University of Alabama and an MBA from the University of Chicago.
ls:end[component-1291671562407]
ls:begin[component-1298520476169]
Deere & Company (NYSE: DE) is a world leader in providing advanced products and
services and is committed to the success of customers whose work is linked to the land –
those who cultivate, harvest, transform, enrich and build upon the land to meet the world's
dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837,
John Deere has delivered innovative products of superior quality, built on a tradition of
integrity. For more information, visit John Deere at its worldwide website at
www.JohnDeere.com.

2016 News Releases and Information

Deere Announces Third-Quarter Earnings of $489 Million
Weakness in global markets for farm and construction equipment leads to
decline in sales and net income; earnings per share show slight gain.
All company businesses remain profitable, benefiting from sound execution
and disciplined cost and asset management.
Full-year 2016 earnings forecast increased to $1.35 billion.

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MOLINE, Illinois (August 19, 2016) — Net income attributable to
Deere & Company was $488.8 million, or $1.55 per share, for the third quarter
ended July 31, compared with $511.6 million, or $1.53 per share, for the same
period last year.

For the first nine months of the year, net income attributable to
Deere & Company was $1.239 billion, or $3.91 per share, compared with
$1.589 billion, or $4.67 per share, last year.

Worldwide net sales and revenues decreased 11 percent, to $6.724 billion, for
the third quarter and declined 9 percent, to $20.124 billion, for nine months.
Net sales of the equipment operations were $5.861 billion for the quarter and
$17.737 billion for the first nine months, compared with $6.840 billion and
$19.843 billion for the periods last year.

"John Deere's performance in the third quarter reflected the continuing impact
of the global farm recession as well as difficult conditions in construction
equipment markets," said Samuel R. Allen, chairman and chief executive
officer. "All of Deere's businesses remained profitable with the Agriculture &
Turf division reporting higher operating profit than last year. As in past
quarters, our results benefited from the sound execution of our operating
plans, the impact of a broad product portfolio, and our success keeping a tight
rein on costs and assets."

Summary of Operations
Net sales of the worldwide equipment operations declined 14 percent for the
quarter and 11 percent for the first nine months compared with the same
periods a year ago. Sales included price realization of 2 percent for the quarter

and year to date. Additionally, sales included an unfavorable currency-

translation effect of 2 percent for both the quarter and nine months. Equipment
net sales in the United States and Canada decreased 16 percent for the
quarter and 13 percent year to date. Outside the U.S. and Canada, net sales
decreased 12 percent for the quarter and 7 percent for the first nine months,
with unfavorable currency-translation effects of 4 percent and 6 percent for the
respective periods.

Deere's equipment operations reported operating profit of $625 million for the
quarter and $1.526 billion for nine months, compared with $601 million and

10
$1.842 billion last year. The improvement for the quarter was primarily driven
by price realization, lower production costs and a decrease in selling,
administrative and general expenses, partially offset by reduced shipment
volumes and the unfavorable effects of foreign-currency exchange. The year-
to-date decline was mostly due to lower shipment volumes, unfavorable
effects of foreign-currency exchange and a less favorable product mix.
Partially offsetting these factors for the year-to-date period were price
realization, lower production costs and decreased selling, administrative and
general expenses. Both periods benefited from a gain on the sale of a partial
interest in the unconsolidated affiliate SiteOne Landscape Supply, LLC.

Net income of the company's equipment operations was $353 million for the
third quarter and $873 million for the first nine months, compared with $344
million and $1.109 billion for the corresponding periods of 2015.

Financial services reported net income attributable to Deere & Company of

$125.9 million for the quarter and $357.9 million for nine months compared
with $153.4 million and $480.0 million last year. Lower results for the quarter
were primarily due to less-favorable financing spreads, a higher provision for
credit losses and higher losses on lease residual values. The year-to-date
decline was largely a result of higher losses on lease residual values, less-
favorable financing spreads and a higher provision for credit losses.
Additionally, prior year-to-date results benefited from a gain on the sale of the
crop insurance business.

John Deere India Factories

The five John Deere factories that are in India are world class manufacturing
facilities that operate with a strong commitment to security and safety
standards for employees.

Amongst these, John Deere Pune Works is the first manufacturing facility for
John Deere in India. This facility was established at Sanaswadi, near Pune in
Maharashtra, in 1999 as a green field project. The factory was developed
under a 50:50 joint venture with Larsen & Toubro Limited, an engineering
company of repute from India. This state of the art tractor manufacturing plant

11
for 5000 series John Deere tractors was developed with a vision to expand its
global presence in agriculture equipment. These tractors were introduced in
India beginning in early 2000. In 2005, John Deere acquired nearly all the
remaining shares in this joint venture. Currently this facility manufactures 5000
series tractors ranging from 35 hp up until 75 hp capacities for both domestic
as well as export market.

The Pune Works facility has been winning awards for exporting excellence for
the last 12 years from the Engineering Export Promotion Council.

Spread over 112 acres, this facility is a great example of an integrated

enterprise. It houses 3 manufacturing units, namely the Engine, Transmission
and Vehicle factories. In addition to this it also has an in-house PV&V lab. The
manufacturing units deploy world class Deere Production Systems and use
the latest technology and thinking to produce quality products with superior
features.

Transmission Factory

The Transmission factory is a center of excellence for 5000 & 4000 series
transmissions delivering a range of 35 HP to 75 HP transmissions across
multiple platforms. Advanced CNC equipment and robust assembly processes
ensure efficient production of high quality transmissions. This factory has
produced more than 400k transmissions so far and continues to support
John Deere plants at PW, Augusta, China, Brazil and Mexico.

Vehicle Assembly
The Vehicle Assembly line is an outstanding example of complex
manufacturing as it manufactures more than 200 product variants on one
single line. It has a state of the art paint facility featuring the latest in modern
equipment and infrastructure in the form of various DC tools, automatically
guided vehicles, robotic painting and much more.

Engine Factory
The engine assembly line is designed to produce one of the world's highly fuel
efficient and powerful engines. Each station is ergonomically designed with
built-in features to ensure adherence to exacting quality standards. The
engines are transported during assembly on an overhead conveyor.

A leak test is conducted on a fully-assembled engine at the sub-assembly

stage to ensure a 100% leak-proof engine. Pre-operation and post-operation

12
online quality checks are also carried out to ensure quality. Critical joints are
fastened using electric multi spindle machines capable of torque, yield and
angle control.

Cleanliness of components is continuously maintained using special purpose

washing machines both online as well as offline. Finally, every engine is tested
for performance at the company's Engine Test Cells which are one of the most
modern in the industry.

Highly sophisticated and well-equipped Metrology and Metallurgy laboratories

support the entire manufacturing operation.

IT at the Workplace
A high level of computerization underlines the operations at John Deere India.
The company is equipped with state-of- the-art computer and communication
facilities, giving it the interconnectivity and interactivity imperative in today's
increasingly competitive market. The company has implemented SAP systems
for sales and distribution as well as integration of manufacturing processes.
Area offices, dealers, depots and C & F agents are networked to enhance
efficiency and customer service.

Training is also provided periodically to employees as well as dealers to

upgrade their skills and better their performance.

Facility layout
factories
FACILITY NAME ADDRESS PHONE

John Deere India Private Off Pune-Nagar Road, 02137 - 667111

Limited Sanaswadi,
Pune - 412208,
Product : Tractor Maharashtra

John Deere India Private Survey No. 501, Near Dewas-Bhopal

Limited Highway
Vill. Khatamba, Post Jamgod
Product : Tractor Dist. Dewas – 455115,
Madhya Pradesh

John Deere India Private Sanghar Warehousing,

13
Limited Gat 26/1 & 27,
Nagar Road,
Product : Multi Function Lonikand - 412216 Pune,
Display(Dashboard Maharashtra
Assembly)

John Deere India Private Vill. Amampur,

Limited Chalaila Road
Dist. Patiala- 147001,
Product : Combine Punjab
Harvester

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Quality control

Every stage of development and production is subjected to the relentless
scrutiny of our Quality Control Team. John Deere Zweibruecken is certified by
the quality management norm ISO 9001. This ensures that John Deere

15
harvesting equipment is always manufactured to the very highest standards of
manufacturing precision.

Testing

 As part of the development process, John Deere harvesting machinery
undergoes many years of testing and development before reaching the
customer. So we can be confident that our harvesters won’t let you down
when you’re out in the field.

At John Deere, our passion for quality is much more than a philosophy; it’s our
way of life. Quality permeates every level of design, development, engineering
and production. It is typified by the words of our founder:
“I will never put my name on a product that does not have in it the best that is
in me.”

This commitment has led to the name John Deere being synonymous with
high quality products that exceed customer expectations because we believe
every farmer and contractor deserves agricultural machinery built to the
highest possible standards that will not let you down.

Testing
 As part of the development process, John Deere harvesting

machinery undergoes many years of testing and development before reaching
the customer. So we can be confident that our harvesters won’t let you down
when you’re out in the field.

Worldwide Locations

All business is local. To understand and respond to our many customers'

needs and requirements worldwide, we must live where they live. Work where
they work. That's why John Deere reaches out across the world with factories,

offices and other facilities in more than 30 countries (world and U.S. location
maps in pdf format). What does this mean for you? If you're a customer – the
right products and services for the way you work with the land. If you're
career-minded – here's global opportunity perhaps in your own backyard. And,
if you're an investor – a solid investment prospect based on growing worldwide
operations.

16
Agriculture

FACILITY NAME ADDRESS COUNTR PHONE/FAX

Y
Industrias J. Orsetti 481 Argentina
John Deere 2152 Granadero
Argentina S.A. Baigorria
Santa Fe
or
Casilla de Correo 80
2000
Rosario, Santa Fe
John Deere John Deere Court — Australia
Limited Parts Parkwest Estate
Distribution Center Derrimut, Victoria, 3030
(Melbourne)
Auteq Telematica Rua Hungria 574 17 Brazil
S.A. andar
01455 000 São Paulo
John Deere Brazil Rua Quadra 11, s/n, Brazil 55-64-3411-
Ltda. - Unidade Eixo 3, LOTE 00 8000
Catalão Distrito Minero
Industrial de Catalão
75709-685 -
Catalão/GO
John Deere Brazil Av. Eng. Jorge A. D. Brazil 55-55-3537-
Ltda. - Unidade Logemann, 5000
Horizontina 600 - B. Industrial
98920-010
Horizontina/RS

John Deere Brazil Via Oeste, esquina Via Brazil 55-51-3457-

Ltda. - Unidade II - 6600
Montenegro Bom Jardim do Caí 55-51-3457- 09
95780-000,
Montenegro/RS

John Deere No. 1792 Ci Hai Nan China

(Ningbo) Road, Luo Tuo Street
Agricultural Zhenhai District,
Machinery Co., Ningbo, 315002
Ltd.
John Deere No. 89, 13th Avenue, China
(Tianjin) Company TEDA,
Limited Tianjin, 300457

17
 John Deere Usine B P 81, F-70103 Gray France
d'Arc-les-Gray, Cedex
France
John Deere GmbH John Deere Werk Germany
& Co. KG Bruchsal
Industriestr. 27
76646 Bruchsal
John Deere GmbH John Deere Werk Germany
& Co. KG Mannheim
John-Deere-Str. 90
68163 Mannheim
Maschinenfabrik Postfach 1352, Germany
Kemper GmbH & D-48694 Stadtlohn
Co.KG
John Deere GmbH John Deere Werk Germany
& Co. KG Zweibrücken
Postfach 1454/1455
66464 Zweibruecken
John Deere Off Pune Nagar Road, India
Equipment Private Sanaswadi
Ltd. Dist. Pune - 412208
Maharashtra
John Deere India John Deere Sirhind India
Private Limited Works Chalaila Road
Village Amamur, Dist.
Patiala
Punjab 147 001
John Deere India 501, Village Khatamba India
Pvt. Ltd. Post – Jamgod
Off Dewas Bhopal
Highway
Dewas (Madhya
Pradesh) 455115

John Deere competitors: -

 Mahindra

 Caterpillar

18
  Ford

 New Holland

 Kubota

 Sonalika

 Sawraj

 Deutz fahr

 Hmt

 Eicher

 Force

 Farmtrack

MARKET SHARE

19
20
 Recognition

 2014 - Included in Ethisphere Institute's World's Most Ethical Companies for eight
straight year

 2013 - Included in Ethisphere Institute's World's Most Ethical Companies for the
seventh consecutive year

 2013 - Achieved a ranking in Fortune's Top 50 Most Admired Companies for fifth
consecutive year with a ranking of 40th

 2012 - Named a Thomson Reuters Top 100 Global Innovator

 2012 - Ranked 2nd on a list of the 500 Most Innovative Users of Business
Technology by InformationWeek magazine

 2012 - Ranked 97th on the Fortune 500 List, Fortune magazine's ranking of the
largest corporations in the United States. Up from 98th in 2011

 2012 - Ranked 85th of 100 brands on Interbrand's Best Global Brands 2012. Up
from 97th in 2011.

 2012 - Ranked 15th on a list of America's Most Reputable Companies published by

Forbes.com.

 2012 - Company founder John Deere inducted into the Association of Equipment
Manufacturers Hall of Fame

21
INTRODUCTION
OF
THE PROJECT

22
 SCOPE

Agricultural implements business has huge scope in India: John

Deere
India is a big market for tractors which are in the 35 - 75 hp
band and given the average land holding size in India,
industry experts feel that it is unlikely to change anytime
soon. However, what will change is the technology and
solutions to make the tractors in this segment more
productive

In a market like India, where higher HP tractors are not too popular, John
Deere feels that there is a lot of opportunities in the implements business itself
in the smaller to mid HP segments.

India is a big market for tractors which are in the 35 - 75 hp band and given
the average land holding size in India, industry experts feel that it is unlikely to
change anytime soon. However, what will change is the technology and
solutions to make the tractors in this segment more productive.

"One such solution to make tractors more productive is addition of implements

which is now increasingly happening in India, said Mukul Varshney, vice
president, public affairs, John Deere. "The market for implements will grow
exponentially in India as even OEMs are now planning to tap into the
segment."

Indian implements industry, Varshney said, is still largely unorganized, which

to a huge extent is impacting the efficiency of the tractors. "Implement
manufacturing is highly dominated by

unorganized players here in India. There designs are not very

efficient in the fields which hamper not only the productivity per tractor but also
waste a lot of fuel in the process"

He informed that germination level in India is only around 70-75 percent which
is far lower than 85 - 95 percent seen in several other countries. "One of the
ways to improve this is use well designed implements and now tractor OEMs

23
are looking at the business of implements and are now partnering with third
party with better precision."

Advertising and sales promotion via :-

 TV channels

 New papers

 Social media

Competitors
 Kubota Corp. Japan

 CNH Global N.V.

 Caterpillar

24
College Opportunities
Fresh out of college or wondering what comes next after high school? You
can feel great about your work – and where you work. At John Deere, it's all
about interacting with peers, sharing your skills, pushing your potential, and
feeling satisfied. We're always looking for smart, talented, and skilled people
to join us.

Career opportunities – get where you want to go

If you have a strong work ethic, a passion for excellence, and a creative mind,
unleash your potential with an employer that can provide all you need to
succeed. At John Deere, you can create and enjoy a fulfilling career with the
freedom to explore new projects, the support to think outside the box, and the
help of advanced tools and technology so necessary for innovation and
achievement. With our excellent training and developmental opportunities, you
can advance your career as fast and as far as your ambition, skills and
competencies allow.

Our culture is inclusive and dynamic. We actively seek employee input to help
improve policies and procedures while maintaining our strong leadership
position. At John Deere, diversity goes beyond culture to include diversity of
ideas, disciplines, perspectives, and styles.

So why work at John Deere? Why work anywhere else?

25
Student Opportunities

Here you can make a career, while making

a difference in the world.
 

Here at John Deere . . .
We don't just talk about innovation and technology -- we invest nearly $2
million a day in research and development to stay ahead of the market.

Our teams are the best in their fields, and they know it takes passion,
ambition, and teamwork to produce great results. Plus, you can take
ownership of your career development by using our cutting-edge resources.
Bottom line? If you're looking to make a lasting impact on the world -- explore
our opportunities at John Deere.

Title: Function: Location:

Who we recruit
We recruit candidates like you who are working on an outstanding education.
But you'll need the stuff you won't learn from a book. We call it experience,
and it's your ticket to a terrific future.

We have great student job opportunities in accounting and finance, marketing

and product support, engineering, information technology, and supply
management. We offer Internship and Full-Time Development Opportunities
for students in school or graduating seniors in many of our U.S. Locations.

26
Internships

There are many jobs you can do with your

degree, like feeding the world.

John Deere's internship program allows you to apply the skills and knowledge
you're developing at school while contributing to exciting, real-world projects.
We regard every intern as a potential full-time employee with strategic
importance to our business. We'll provide hands-on experience that's
designed to fit your career objectives, that complements your academic work
and enhances your learning.

Internships are offered in the following areas.

Accounting/Finance
Engineering
Information Technology
Marketing/Product Support
Supply Management

You can join us as an intern at various points during your undergraduate or

graduate studies. The majority of our internships occur during the summer
months and last 13 weeks. Extended internship sessions during the academic
year are also available in engineering. You could have the opportunity to work
more than one session with us.

Interns receive competitive compensation and are eligible for many of the
benefits offered to full-time employees. You can view current internship
opportunities in the United States and apply for the program online.

27
Internship Benefits include:
Health Insurance, Dental, 401K
Subsidized Housing
Payroll Deduction
Apartment or University Housing (fully furnished)
Travel Expense Reimbursement
Student Resources
Student Website – General Information
First Day/First Week Procedures
Time Reporting/Expense Reporting
Community Information
Student Newsletter
Year of Service Credit (if 500 hours worked)
Networking opportunities, Mentors and New Employee Advisors
Employee Resource Groups
Intern Conference

Intern Conference

All interns are invited to participate in the two-day Summer Intern Conference
held in Moline, Illinois. This conference is designed specifically for interns to
promote networking with other students, learn more about their functional
areas, and to gain knowledge about John Deere as a whole.

Traditionally, the conference is held mid-June in Moline, IL and includes the

following activities:
Breakout Sessions on Business Topics
Functional Sessions and Lunch
Keynote Address
Social Activity with Functional Leadership

Part-Time Students

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Here we work to raise the quality of life for you
and families worldwide
A few of our locations offer flexible, part-time opportunities that let you
schedule your work around your classes. These roles are available in a variety
of disciplines in both office and warehouse settings. You'll gain experience in a
large, fast-paced business environment, while still maintaining your full-time
school commitments.

You can work with us throughout your education, with the option for full-time
hours during the summer. Typically, you would enter the program during your
sophomore year and work until your graduation. You must be attending a
college or university as a full-time student and that school must be within
commuting distance of a John Deere work location to be eligible for the Part-
Time Student program.

Part-time employees receive competitive compensation and are eligible for

many benefits, including tuition assistance. You can view current part-time
opportunities in the United States and apply for the program online.

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Nick Anderson
"My favorite part about the Part-Time Student Program was having the opportunity
to learn about IT in parallel with my math and computer science classes. If my
exposure to IT was limited to my classes at school, I don't think I would have gone
into the field."

Taylor Lubben
"I love that my job is full of new experiences each day. My manager constantly finds
new projects for me that emphasize my field of study and pertain to my interests."

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Recruitment process

Application Process
Applicants

 All applications for our Graduate Program will need to be submitted

online. To complete your application, you will need:
 A cover letter
 Your resume
 A copy of your latest academic results
 A certified copy of your birth certificate; OR
 Work visa; OR
 Citizenship certificate to show you are legally able to work in Australia.

Selection Process

The selection process is composed of various stages and you need to be

successful at each stage in order to progress. The process is flexible and
may include some or all of the following steps:
 Screening of written applications
 Aptitude testing
 Video screening interviews
 Onsite face-to-face interviews
 Second-round interviews (this may not be required)

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 Online form
First Name* ……………………………….

Last Name*………………………………..

Phone Number…………………………….

Current Employer / University Attending / Other*……………….

Country of Residence………………………………

Interest Level
Passive interest Just starting to look Actively looking, but employed
Available immediately

Functional Area*
 Select Functional Area
 Accounting
 Finance
 Administrative
 Clerical Communication
 Customer & Product Support Environment
 Health / Safety
 Financial Services
 Human Resources
 Information Technology Legal
 Manufacturing Engineering
 Marketing/Sales
 Operations Order Fulfillment
 Product Engineering
 Public Affairs
 Quality Engineering
 Security
 Supply Management/Logistics

It is ok if a recruiter contacts me with open jobs

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  Where will I be working?

If successful for the John Deere Limited position, you will be working in our
Head Office. There will be occasional field trips to regional our field staff and
dealers to attend field days and dealer shows.

The analysis of the data is done as per the survey finding. The data
is represented graphically in percentage. The percentage of the
people opinion were analyzed and expressed in the form of charts.

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 Customer satisfaction

John Deere Ranks Highest in Tractor Service Satisfaction

Customer satisfaction with tractor after-sales service in India has declined, due in
large part to a drop in service quality and availability of parts, according to the J.D.
Power 2016 India Tractor Customer Service Index (CSI) Study SM released today.
The study, now in its second year, examines satisfaction among tractor owners in
India who visited an authorized service center for maintenance or repair work
between the first 12 to 24 months of ownership. Overall customer satisfaction is
based on a combined score of the service satisfaction and parts operation indices.
The service satisfaction index measures overall satisfaction across four factors (listed
in order of importance): service quality; service initiation; service handover and the
service engineer. The parts operation index captures satisfaction across five
attributes. Overall customer satisfaction is measured on a 1,000-point scale, with a
higher score indicating higher satisfaction.
Tractor owner satisfaction with after-sales service in India drops to 751 in 2016 from
774 in 2015. The overall decrease is attributed to notable declines in the service
satisfaction index for service quality -31 points) and service engineer (-24) as well as a
decline in the overall parts operation index score (-52).
“The decline in after-sales service satisfaction is of particular concern,” said Dr.
Gordon Shields, director, J.D. Power. “With the number of reported breakdown
increasing to 19% of all service customers in the study this year, it is essential that
dealers are able to support their customers with the right level of service and parts.
Results indicate that the tractor industry is struggling to provide the growing number
of tractor customers with the service support they expect.”
The study finds that fewer customers in 2016 are being supported outside of their
dealer’s service facility. Only 13% of tractor owners indicate having their tractor
repaired on-site—at the farm, workplace or in the field—in 2016, compared with
18% in 2015. Moreover, service quality remains low among these customers, with
only 85% saying that all work was completed during the engineer’s first visit.
More tractor owners in 2016 say that parts are not available compared with 2015.
Only 35% of owners in 2016 indicate that parts are typically available on the same
day, compared with 42% in 2015.
“It is essential dealers maintain a high level of parts inventory in order to avoid any
delays for their customers,” said Yukti Arora, manager at J.D. Power. “Unnecessary
delays in providing the correct parts not only irritates customers, but potentially

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impacts negatively on their income, as well as deteriorates the overall experience
with the brand.”

Study Rankings
John Deere ranks highest in satisfaction with the after-sales service experience with a
score of 785, a 7-point improvement from 2015. Massey Ferguson (769) ranks second
and New Holland (768) ranks third among the eight brands included in the study.

KEY FINDINGS
Failing to complete work correctly on the first visit is one of the key
drivers of dissatisfaction among after-sales service customers. Overall
satisfaction among customers who require a second visit is 102 points lower
than among those who have all work completed correctly on the initial visit
(658 vs. 760, respectively).
Engagement from the service engineer during the service visit has
declined across a series of key operation standards in 2016. Study findings
show the following:
- 87% of owners indicate the service engineer was focused on them and their
needs, down from 91% in 2015.
- 85% of owners say the service engineer reviewed the work done on their
tractor, down from 89% in 2015
- 85% of owners say the service engineer provided helpful advice, down
from 89% in 2015.
Fewer owners in 2016 get their tractor back after service cleaner than
when they took it in, compared with 2015 (35% vs. 41%, respectively).
Satisfaction among owners who received their tractor back “cleaner” than
when they took it in for service averages 793 points, which is 57 points higher
than among those who say their tractor was “about as clean” as when they
took it in for servicing.
Tractor usage requirements vary greatly across regions and states in
India, as do applications, farm types and income levels. Overall satisfaction
with the tractor after-sales service is highest among owners in the Western
region (Gujarat and Maharashtra) at 773 and lowest among those in the Easter
region (Bihar, Odisha and West Bengal) at 672.
Service satisfaction affects loyalty, as 72% of owners who are highly
satisfied (satisfaction scores of 852 or higher) say they “definitely would”
revisit their service dealer again, while only 31% of highly dissatisfied owners
(scores of 651 or lower) say the same. Additionally, highly satisfied customers
are 2 1/2 times more likely to say they “definitely would” recommend their
dealer to a

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colleague or friend than are dissatisfied customers (74% vs. 29%, respectively).
The 2016 India Tractor Customer Service Index Study is based on evaluations from
3,815 tractor owners across 14 states. The study was fielded from August to January
2016 and includes owners who purchased a new tractor between August 2013 and
December 2015 from an authorized dealership.

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 RESEARCH METHODOLOGY
RESEARCH is a ‘careful investigation or inquiry especially through search
for new facts in any branch of knowledge.’

METHODOLOGY OF STUDY:

The project is a systematic presentation consisting of the enunciated

problem, formulated hypothesis, collected facts of data, analyzed facts
and proposed conclusions in form form of recommendations.
The data has been collected from both the sources primary and secondary
sources.

DATA COLLECTION:

Primary Data:
Primary data was collected through survey method by distributing
questionnaires to customer (farmer)user.

Secondary Data:
Secondary data was collected from web sited, going through the record of
the organization, etc.

Sample Design:
A complete interaction and enumeration of all the customers was not
possible so a sample was chosen that consist of 50 customers. the
research was taken by necessary steps to avoid any biased while collecting
the data.

Tools to Analysis:

The data collected from both the sources is analyzed and interpreted in
the systematic manner with the help of statistical tool like percentage.

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 Product/Service Satisfaction

1. With regards to your most recent experience with

[COMPANY], was the quality of customer service you received:

Very Poor ( )

Poor ( )

Average ( )

Very Good ( )

Excellent ( )

If you indicated that the customer service was poor or very poor, would you
please indicate why?

…………………………………………………………………………………….

……………………………………………………………………………………

2. Taking into consideration the features and benefits of the

product itself. How satisfied are you with the product?

Very Dissatisfied ( )

Dissatisfied ( )

Neutral ( )

Satisfied ( )

Very Satisfactory ( )

Would you please take a few minutes to describe why you are not satisfied
with the product?

…………………………………………………………………………………….

……………………………………………………………………………………

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3. What are your favorite things about this product?

Design ( )

Quality ( )

Cost ( )

Features ( )

Ease of use ( )

All of the above ( )

Other, please specify:
 ( )

…………………………………………………………………………………….

……………………………………………………………………………………

4. Do you think we... (Select all that apply)

Quickly identified the problem ( )

Handle the query professionally ( )

Help you understand the cause and how to solve the problem ( )

Appear knowledgeable and competent about the subject ( )

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5. How quickly was the problem resolved?

Immediately ( )

Within a day ( )

Between 1 and 3 days ( )

Between 3 and 7 days ( )

More than a week ( )

The problem still exists ( )

6. How many times did you contact us before we resolved this

issue for you?

Once ( )

Twice ( )

Three Times ( )

More than Three times ( )

7. Overall, how satisfied are you with the customer service

experience that you received from us?

Very Dissatisfied ( )

Somewhat Dissatisfied ( )

Neutral ( )

Somewhat Satisfied ( )

Very Satisfied ( )

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50
Result Satisfaction level of john Deere users: -

Satisfied user 98%

Dissatisfy user 2%

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Discussion / interpretation

John Deere ranks highest in satisfaction with the after-sales service

experience Overall customer satisfaction is based on a combined score of
the service satisfaction and parts operation indices. The service
satisfaction index measures overall satisfaction across four factors (listed
in order of importance): service quality; service initiation; service
handover and the service engineer, it is essential that dealers are able to
support their customers with the right level of service and parts. Results
indicate that the tractor industry is struggling to provide the growing
number of tractor customers with the service support they expect.”
“It is essential dealers maintain a high level of parts inventory in order to
avoid any delays for their customers,” said Yukti Arora, manager at J.D.
Power. “Unnecessary delays in providing the correct parts not only
irritates customers, but potentially impacts negatively on their income,
as well as deteriorates the overall experience with the brand.

Strengths

1. Diverse product portfolio

2. An excellent Customer Relationship Management (CRM) system

3. Strong Financial Position

4. A High Asset Leverage

5. Has an employee base exceeding 55,000

6. It is a leader in agricultural equipment, construction and. And forestry

heavy equipment

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Weaknesses

1.Limited global brand awareness and penetration compared to a few

industry leaders

2.The obligations of its IT communications and network turn out to be more

compound and bigger by the day

Opportunities

1. Deere’s capability to quickly budge into fresh rising market

2. Its present current policy of expansion and the supporting changes in Asia,
Europe, and East have presented many fresh market places for them to
compete in

3. 3. Collaborations and tie-ups with global companies

Threats

1.Deere will be forced to reduce its attention on further established market

places, for example the U.S and will sprint the danger of down market share to
very active competitors inside them

2.Labor and workforce issues

3. Economy, interest rates and Government Regulations

Competitors

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1. Kubota Corp. Japan

2. CNH Global N.V.

3. Caterpillar

suggestion

India is a big market for tractors which are in the 35 - 75 hp band

and given the average land holding size in India, unlikely to
change anytime soon. However, what will change is the
technology and solutions to make the tractors in this segment
more productive.

1. Deere’s capability to quickly budge into fresh rising market

2. Its present current policy of expansion and the supporting changes in Asia,
Europe, and East have presented many fresh market places for them to
compete in

3. 3. Collaborations and tie-ups with global companies

Conclusion: -
John Deere ranks highest in satisfaction with the after-sales service
experience Overall customer satisfaction is based on a combined score of
the service satisfaction and parts operation indices
They should there improvement in quality manufacturing and customer
satisfaction to be no . 1

Points observed by me

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John Deere ranks highest in satisfaction with the after-sales service
experience with a score of 785, a 7-point improvement from 2015. Massey
Ferguson (769)ranks second and New Holland (768) ranks third among the
eight brands included in the study.

They have to continue focus on the needs and satisfaction of customers.

Improving more and more their quality product.
Which help John Deere to grow up more and more…..

Webliographys

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https://www.deere.com/

https://www.deere.com/en_US/corporate/our_company/careers/careers.page

http://india.jdpower.com/press-releases/2016-india-tractor-customer-service-index-
csi-study

https://www.deere.com/en_US/corporate/our_company/news_and_media/press_r
eleases/2017/corporate/2017mar15-corporaterelease.page?

http://capitalremanexchange.com/wp-content/uploads/2016/02/John-Deere-Global-
Expansion-Map.png

https://jobs.deere.com/search/?searchby=location&q=Internship&locationsearch=In
dia&utm_source=careersite&utm_campaign=IndiaInternships

https://www.deere.co.in/en_IN/our_company/about_us/history/past_leaders/past_l
eaders.page?

https://www.deere.com/en_US/industry/agriculture/agriculture.page?

https://www.deere.co.in/en_IN/our_company/about_us/strategy/strategy.page?

https://www.deere.com/en_US/corporate/our_company/about_us/leadership/exec
utives/rajkalathur.page

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