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A

Report on Business Plan

On

Customized Mobile shop

By

“Easy Go” Firm

Easy Go
Its all about serving customers

Submitted By:

Collage: V.M Patel Institute of Management

Rajan Mehta

Bhaumik Dhruva
Executive’s summary

This Unique Business plan is designed for “Easy Go” Firm, which provides mobile for the
customer who want to purchase mobile of their own choice. “Easy Go” is customized mobile
providing firm. The plan includes a promotions opportunity analysis, corporate strategies, relevant
advertising, promotion, selling, public relations, sponsorship and database programs.

Overall objectives

The overall 2010 marketing budget is set to Rs 2 crores Rs for customized mobile with the
largest portion being media costs.

General Company Description

“Easy Go” is a firm which offers the customer to customize their choice of feature in their mobile
phone. “Easy Go” is pioneering firm in the Indian handset industry which in providing this type of
facilities. Company is just newly established private limited firm.

Mission :

To provide mobile of the feature which are required by the customers with the best quality. The
greater performance in the mobile also we are going to provide world class technology to the
customer in our mobile.
Objectives of the firm are as follow:

• Increase sales of products to target customer groups.

• Evaluate the current situation

• Our primary marketing strategy is to inform people about customized mobile and to
convince them that firm is superior to other mobiles. The main goal here is to persuade
consumers to make our firm their number one choice when it comes to mobile.

• Build Awareness

• Build firm image

• To remind consumers about existence

• Uniqueness of the product

Innovation / Originality
Products :
“Easy Go” is a firm providing Customized mobile is newly established firm. Firm offers
customer the mobile which are of their own choice what they want flap, slim, business phone, gaming
phone, multimedia phone etc.

“Easy Go” shop offers Hand set of different features, size, shape, colors, body structure etc
as per the customer’s needs and wants.

Our primary marketing strategy is to inform people about customized mobile and to convince
them that company is superior to other mobiles. The main goal here is to persuade consumers to make
our firm their number one choice when it comes to mobile.

The primary target for the firm are young, between 15 to 60 years of age, that are lower upper
to upper income, who have money to be able to afford the customized mobile.
The secondary targets for firm are business men or professional people, who are interested in
mobile of their own choice or preference.

The same is true for pricing strategies. The target customer expects slightly higher than
average prices since she/he is able to pay for it and she/he relates upscale prices to superior quality.

Services:

The major part of services offered by “Easy Go” includes after sales services, handling customers
hand set related quarries and faults in their demanded hand set.

We have allocated separate quarry handling and after sales service department to tackle customer
needs and wants.

Business Model
The term business refers to the Process of reaching to the customers , approaching to the customers
with different-different product features, fill up the online order form, displaying the price of desired
mobile handset and it’s delivery time and online mode of payments.

The Customized Mobile Shop “Easy Go” consist of following steps:

1. Accessing the Company Website (www.easygo.com)

2. Display quotas of Prices as per product feature.

3. Fill up the online order form.

4. Immediately shows the Price of desired Handset and delivery days.

5. Once customer accept the request ,his/ her order is placed.

6. Mode of Payment done through Visa Card.

1.Accessing the Company Website:

The Company has developed one Website i.e (www.easygo.com), which can be access easily by any
internet user. This website tells about the company’s business, Product Profile, Pricing Structure etc.

2. Display quotas of Prices as per product features:


When the customer access the Company website, it will display the quotas of prices as per the
different Product features.

3. Fill up the online order form:

Once the customer get idea about his/her product requirements and it’s Prices, now he/she has to
require to fill up the online order form.

4. Immediately shows the Price of desired Handset and delivery days:

Once the Online rder form is to be filled up, the Program will automatically shows the Price of
desired selected Mobile Handset and also display the delivery time based on Product features and
Place or Location.

5. order is placed:

If the customer feel that the amount of money charged and delivery date for his/her desired Handset is
all right then he/she may accept the request, his/her order is immediately placed.

6. Mode of Payment done through Visa Card.:

Once customer has accept the order, now he/her has to make online payment through Visa Card.

Plant Location

we are going to locate our plant at vatva GIDC. Our plant contains two storey building, production
and operation functions is to be done at ground flour and administration financial functions is to be
done at first flour.

Advantage of locating plant at Vatva GIDC

• It is cheaper to locate plant at GIDC rather than locating it at any pose area of
Ahmedabad.

• As our most of business has been done through web-site so there is no any formal
office space to be needed.

• As our plant is outside the Ahmedabad city, so there is no any duties on raw material
to be supplied at production plant.
• As plant is located near the Ahmedabad city, both skilled and unskilled work force is
easily available.
Marketing Plan

The Marketing Plan of a “Easy Go” includes following Four Steps:

1. Competitive analysis
2. Communication strategy analysis
3. Opportunity Analysis
4. Target market analysis

1. Competitive analysis

Key Players Analyzed

This section provides the overview, key facts and numbers and key competitors of several players
like Nokia, LG, Sony Ericssion, Motorola, Siemens, Samsung, spice mobile and lots of other mobile
providers are karboun, pagaria, usha orpat etc small companies.

Strengths

• Uniqueness of Product.

• Online Business ( Eliminate Excessive Paper work).

• Design Hand set as per the customer’s needs and wants.

Opportunity

• Expansion of our service offering

• Expansion of our business at national level in near future.

• Take the First Mover advantage.

• Large number of Mobile Customers in India.(Around 400 billion people using Mobile
Handset).

Weakness

• Brand Name is weaker compare to Big Brands like Nokia, Motorola, Ericssion, Samsung.

• High Costs.
Threats

• Profitability may be negatively affected if we are not able to anticipate rapid change in
technology, innovation or diversify our product offering in response to the market challenges.

• Our success depends In large part upon our technician and human resource and ability to
retain and train them.

2. Communication strategy analysis

Marketing Communication strategies for customized mobile are concentrated on print advertising,
internet website and even more on word of mouth.

The print ads can be found in newspapers and local community magazines

Another medium that is becoming more and more affordable and rapidly establishing itself as a major
source of information is the Internet.

Communication Mix Elements


Since the primary target for “Easy Go” product is college students and young adults who currently
own or will purchase an customized mobile, we will be using several approaches to reach our target
market.

The first step is to build awareness among the target market. The objective is to make the market
aware of the product’s existence, its functionality, and its availability. We will be using various means
to achieve this step. First of all, we will be printing ads in university magazines and newspapers and
other popular magazines with high readership by our target audience such as business world.

Our most effective means of communicating with potential owners of customized mobile will be
through internet website www.easygo.com.

The second step is to get most probable customer to get act as purchaser of mobile phone.
3. Opportunity Analysis

Industry Growth Rates


The mobile sales graph in India has declined in the recent times and while the mobile market
has seen a growth by 25 percent, the rate of growth in the sales have come down by at least 10 %,
compared to the previous fiscal year. But even though it is good enough for company’s development.
Commoditization of the handset

Increasingly, we are observing that handsets are following the pattern of typical consumer
electronics; the trend is toward phones with improved features at lower prices. Simultaneously, there
are more manufacturers who will deliver cheaper handsets to capture the mass market. In early
September, Ericsson announced plans to license its cellular technology to virtually all consumers.
This means that state-of-the-art cellular technology, formerly the domain of a “small club” of telecom
equipment manufacturers, will now be available to any gadget-maker that wants to turn a camera,
PDA, or music player into a wireless device. At the same time, we are finding that handset
differentiation is increasingly based on price as opposed to features. In the past few years, Nokia was
able to succeed in the handset industry by implementing an aggressive branding campaign to
effectively target the end-user market.

4. Target market analysis

• Demographic

 Age: 15 to 60

 Income: 20,000 and over

 Occupation: Students, Business Professionals, technicians


 At Initial level only target to Gujarat region.

• Psychographic

 Lifestyle: Achievers, high social status

 Personality: Ambitious, innovative, risk taker

The cost of Mobile Handset would be Ranged from 1200 Rs. to 20000 Rs.
Team Management

We have appointed one operational head, who is an E.C Engineer and three technicians to support the
operational activity performed by the operational head.

The main function of the operational head is to collect the data base of customers from I.T
Department and prepare mobile handset as per the customer’s needs.

In operational department the ratio technical work and labor work is 70:30, most of the activity are
done by technical instruments and machines only maintenance and control has been done by human
resources.

Post No. of Employees


Operational Head 1

Technicians 3

Accountant 1

Peon 2

Labours 4
Profit & Loss A/c
Dr. Cr.

Particular Amount Particular Amount


Raw material 4200000 Income from sale 72000000
Salary 1500000 ( 3* 180 Days*5000
Printing & stationary 15000 & 5* 180 Days*5000)
Advertisement 1200000
Internet Expenses 18000
Light & telephone bill 50000
Firm regis. Exp. 1000
Depreciation and 275000
Maintenance Net Loss
2580
Miscellaneous expenses 200000
00

7458000 7458000

Balance sheet
Liability Amount Asset Amount
Owners Capital 3318000 Furniture & Fixture 100000
Loan from Friends and 2200000 Plant & Machinery 300000
Family members Computer Equipments 250000
- Net Loss 258000 Web Designing 100000
Electricity 10000
Building 4500000

5260000 5260000
USP Of the Project

• Uniqueness of Product.

• Online Business ( Eliminate Excessive Paper work).

• Design Hand set as per the customer’s needs and wants.

• Take the First Mover advantage.

• Large number of Mobile Customers in India.(Around 400 billion people using Mobile
Handset).