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SAMPARIA EDUCATIONAL

ACADEMY
(SEA)

A
EFFECTIVE
“BUSINESS PLAN OF TUTORING SERVISES”

SURESHKUMAR SAMPARIA
NICM-SJPI, G’Nagar

MBA-1, Semester-2,

Roll No.: A – 48

(M) +91 99987 14162

E-mail: suresh_samparia@yahoo.com
INDEX

No. Title Page No.

1. Mission

2. Keys to Success

3. Objectives

4. Executive Summary

5. Institute Summary

6. Services

7. Market Analysis Summary

8. Strategy and Implementation Summary

9. Management Summary

10. Financial Plan


Institute Name : SAMPARIA EDUCATIONAL ACADEMY
Owner : Sureshkumar Samparia
Form of Business : Sole Proprietorship
Location : Sangath Complex,
Nr. Stadium Road,
Motera, Sabarmati,
Ahmedabad – 380 005.
Business Starting Date : 1st April, 2010
Telephone : (079) 0000 0000
Fax : (079) 0000 0000
Mobile : +91 00000 00000
E-mail : sea_the ocean@yahoo.co.in

1. Mission & Vision:

My mission is to take a unique and innovative approach to teaching that helps students connect with
the subject matter they need to improve especially mathematics to achieve desired result with
perspective of better career.

2. Key to Success:

• Developing methods of approaching subjects that helps students get their minds around
challenging concepts.
• Creating excellent word of mouth promotion of services.
• Truly listening to parents’ as well as students’ needs and though best teaching methods to
improve students’ results.

3. Objectives

• To sign out as a speciality in mathematics in first year to capture and increase students.
• Go through the market trend of teaching of other subjects in different standards for the
successive years.
• Using latest technology and methodology for teaching the students to achieve the
excellence.
4. Executive Summary
The Institute
SAMPARIA EDUCATIONAL ACADEMY (SEA) provides tutoring services in school level
studies in the Motera, Chandkheda and Sabarmati area in Ahmedabad. Focussed primarily on
students in the schools of these areas affiliated with Gujarat Secondary and Higher Secondary
Education Board.

The Market

The institute is founded tutoring students in the school level subjects. The students are from 8th to
12th Standards of G.S. & H.S.E.B. affiliated schools. Students can be divided into two groups:

1. Secondary ( or High School) Level Students

2. Higher Secondary Level Students

The Services
• Help and guide students in their subjects

• Arranging individualized as well as group teaching facilities

• Providing well-designed study materials

• Delivering sessions by providing good infrastructure and technology based classroom


teaching, using LCD Projector.

• Providing problem solving techniques by Systematic Revision Framework (SRF)

Management

SAMPARIA EDUCATIONAL ACADEMY (SEA) will be lead by Suresh Samparia. I first began
tutoring with personal teaching. The institute is owned and operated by Suresh Samparia. As the
institute continues to grow, it is foreseen that it will be transitioned into the cooperation of family
members as well as assistant teachers.

SEA is a tutoring institute that offers a wide range of tutoring services for school level students in
Ahmedabad. Due to my expertise in Maths, teacher networking connections, and low overhead,
SEA will realize good revenue and profits the years of this plan.

The Competition
There are some other institutes like Sahajanand Institute, Alpha classes, Sigma Classes, etc.
providing the specialized and targeted services to the target market. Individualized service, based on
personalized evaluation of each student and his or her specific needs and strengths. This will take
into account the recognition that students learn in various ways. My Tutoring first evaluates each
student and their best way of learning and tailors the tutoring to most effective serve each student.

Operations
SEA will have well designed subject materials and expert teachers to provide students better
teaching with help of LCD Projector. SEA will have flexible timings and ease of learning for
students. SEA will utilize all its resource maximum by lowering the capital expenses and ensuring
the latest equipment at all times.

Financials
The financial strategy of SEA will emphasize on using its income for enhacement and
improvements of institute strengths as well as students’ performances during successive years of
operation, with the institute reaching profitability by initial years. Annual income projection for the
first year will be Rs.39,645.
5. Institute Summary
SAMPARIA EDUCATIONAL ACADEMY (SEA) provides tutoring services in school level
studies in the Motera, Chandkheda and Sabarmati area in Ahmedabad. Focussed primarily on
students in the schools of these areas affiliated with Gujarat Secondary and Higher Secondary
Education Board ( G.S. & H.S.E.B. ) , tutoring is available in subjects including: Mathematics, and
Science in first year, and English, Sociology, Chemistry, Biology, and Physics in successive years.

Institute Ownership
SEA is a sole proprietorship. The institute is owned and operated by Suresh Samparia. As the
institute continues to grow, it is foreseen that it will be transitioned into the cooperation of family
members as well as assistant teachers.

Institute History
SEA came into being by inspiration from tutoring. I am a graduate in education. During my
personal tuition, my peers groups and family members motivated me to start a structured
educational institute to show the talent and capability in the subject of Mathematics as well as
Science.
6. Services
Review courses and specific topic tutoring for courses in (not an exhaustive list):

Mathematics

Science

English

Sociology

Biology

Chemistry

Physics

Students are provided with well designed study materials to help them better focus their personal
study time to better prepare for upcoming exams.

Students are encouraged to review exam results to see where they still have room for improvement.
Experience has shown that many of the teachers in the schools use exams more for teaching tools
than evaluation tools.

SEA employs the Systematic Revision Framework (SRF), a set methods that students can apply to
particular subjects for quick revisions.
7. Market Analysis Summary

The institute is founded tutoring students in the school level subjects. This remains the core
segment, although other segments like competitive exam preparations (e.g. GUJ-CET, AIEEE, etc.)
have been developing and show potential to provide the bulk of future income. The students are
from 8th to 12th Standards of G.S. & H.S.E.B. affiliated schools. Students can be divided into two
groups:

1. Secondary Level Students

2. Higher Secondary Level Students

SEA will offer tutoring in the subjects offered to Secondary Level Students and Higher Secondary
Level Students. Please review the following section which provides additional detail regarding the
different target segments.

Secondary Level Students:

Secondary Level Students are divided into three standards:

• 8th Standard Students

• 9th Standard Students

• 10th Standard Students

Higher Secondary Level Students:

This is a new and exciting area that is bound to become the main revenue generating segment for
the institute. As secondary level students attended tutoring sessions, they will speak with some of
their friends and acquaintances

Students Analysis:
There are some reputed schools in Motera, Chandkheda, and Sabarmati area. The target students
will come from these schools. The data of number of students collected from school staff is as
under:

11th(Sci) 12th(Sci)
School Name 8th 9th 10th A B AB A B AB
Group Group Group Group Group Group
Maniprabhu School 146 140 142 75 28 10 75 28 8 652
Swastik Shikshan 551
122 120 113 66 18 16 65 16 15
Sankul
Nutan High School 95 90 88 0 0 0 0 0 0 273
H.H.Patel School 118 104 107 68 15 12 66 14 12 516
Kumar Shala 90 95 93 63 10 14 63 9 13 450
Kanya Shala 90 85 82 54 21 13 53 21 11 430
Other Municiple 326
125 110 91 0 0 0 0 0 0
Schools
78 3198
744 716 326 92 65 322 88 59
6

There are many tuition classes exist in these areas from which many students of above mentioned
schools are come for tuition and study help. I have collected some data from reliable resources and
from some students of these classes to estimate the number of students to target the future market.

11th(Sci) 12th(Sci)
Tuition Classes Name 8th 9th 10th A B AB A B AB
Group Group Group Group Group Group
Alpha Classes 20 28 34 18 15 4 25 16 7 167
Sahajanad Institute 28 32 48 27 0 0 33 0 0 168
Sigma Classes 22 26 32 11 9 3 20 14 5 142
Gyandeep Group
20 23 30 20 17 12 28 18 12 180
Tuition
Gyanjyot Classes 3 4 4 0 0 0 0 0 0 11
11
93 148 76 41 19 106 48 24 668
3
Target Market Segment Strategy

While the secondary school level students segment will remain the core focus of the company,
much time will be dedicated to developing the higher secondary level students segment.

The secondary level students are assumed to input in a total of only 30 to 105 students in the first
two years. Students from this segment will be taught Maths and Science in first year and then
English and Sociology in successive years

The higher secondary school level consists three streams, namely, Science, Commerce, and Arts.
The parents of the students who are taking science stream are quite attentive to their child’s studies
in the perspective of better career opportunities in medical and engineering.

Service Business Analysis

Tutoring has been around as long as students. And as long as students get in over their head, they
will need tutors to help them catch up and keep up with their classmates.

Competition and Buying Patterns


Tutors tend to be individuals with a little extra time and specific expertise in a given topic.

The tutoring sessions include examples which are usually from school textbooks and some printed
materials prepared by some professional publishers. So, students are introduced to very simplistic
models. The advantages of this approach are:

• Many of the students have their own understandings of practical aspects instead of
theoretical.
• Even the weak students can pick up the concept quickly and see how it would work.
• Using the different approaches throughout the tutoring relationship provides a safe place for
students to learn where they are already familiar with what the subject is and how it works.

One challenge that the tutoring institute faces is the cyclical nature of demand. Students tend to seek
tutoring more when an exam is looming.
8. Strategy and Implementation Summary

My Tutoring will be focused for getting excellence and best results against competitors. Students
will be benefited by best methodology and technology. These advantages will offer students
significant value including: individualized and group tutoring, specialized material, tutoring specific
to subjects and expert teachers, the ability for the service to explain difficult concepts using easy-to-
understand ideas and examples.

The Systematic Revision Framework will provide students with a problem solving approach that is
useful to the current question as well as better grasping of concepts.

Competitive Edge
There are some other institutes like Sahajanand Institute, Alpha classes, Sigma Classes, etc.
providing the specialized and targeted services to the target market. Expert teachers in my institute
will prepare effective material and PowerPoint Presentation to teach effectively with the help of
LCD Projector on the computer.

Systematic Revision Framework (SRF) will be applied to all tutoring.

Marketing Strategy
• The real key to this business is staying ahead of the changing student roster

• Recruiting school teachers will automatically increase some amount of students of particular
schools.

• Well-designed material and teaching on LCD Projector will attract student by increasing
their interests.

• Meetings and communication with parents will increase the trust of people for the institute.

Sales Strategy
• The bulk of sales come from word of mouth. When new students come into the school, the
upperclassmen tell them about the resources available

• Officering free sessions periodically to the students at the beginning of the school term.

• This sales event will be able to convert many possible customers into paying customers

• Advertising, banners, and special discounts will help institute to increase number of students
and its profit.
Sales Forecast
• The sales forecast for the institute is estimated as under. Please review the following table
and chart which details yearly sales. We have the trend of year wise fees structure for the
students.

1st & 2nd Years 3rd & 4th Years 5th Year
8th Standard Rs. 5,500 Rs. 6,250 Rs. 7,500
9th Standard Rs. 6,500 Rs. 7,500 Rs. 9, 000
10th Standard Rs. 8,000 Rs. 10,000 Rs. 12,000
11th(Sci) Rs. 0 Rs. 0 Rs. 20,000
Standard
12th(Sci) Rs. 0 Rs. 0 Rs. 50,000
Standard

• The structure of subjects will be taught every year and the estimation number of students is
as under:

1st & 2nd Years 3rd & 4th Years 5th Year
Maths, Maths,
8th Maths & 10 Science, 20 Science, 30
Standard Science Students English & Students English & Students
Sociology Sociology
Maths, Maths,
9th Maths & 10 Science, 20 Science, 30
Standard Science Students English & Students English & Students
Sociology Sociology
Maths, Maths,
10th Maths & 10 Science, 20 Science, 30
Standard Science Students English & Students English & Students
Sociology Sociology
Maths,
11th(Sci) Biology, 10
- -
Standard Chemistry & Students
Physics
Maths,
12th(Sci) Biology, 10
- -
Standard Chemistry & Students
Physics

• The payment structure for teachers per hour teaching per subject is as under. Here it is noted
that proprietor is also a self-employed teacher, so he will be paid as per the structure.

Mathematics ( secondary level ) Rs.100


Science Rs.100
English Rs.75
Sociology Rs.70
Mathematics ( higher secondary level ) Rs.150 (11th), Rs.200 (12th)
Biology Rs.150 (11th), Rs.200 (12th)
Chemistry Rs.150 (11th), Rs.200 (12th)
Physics Rs.150 (11th), Rs.200 (12th)
9. Management Summary

I will be graduated with a Masters in Management from Gujarat Technological University in 2011.
While pursuing other business interests during the day time, I have kept up the tutoring as a source
of additional income and for the sheer fulfilment that teaching provides.

Most teachers have a set way of teaching the material, from years of teaching the same curriculum,
year in and year out. I have always searched for the best way to teach the individual. When the
person does not respond well to one method, I immediately change methods looking for a more
effective way.

Personnel Plan

SEA is currently a one man show. I am able to have flexible hours with his day job, therefore I am
able to serve students in the evening, on weekends, as well as during the day as needed

Personnel Plan

2011 2012 2013 2014 2014

Suresh Samparia Rs. 96000 Rs. 96000 Rs.120000 Rs.120000 Rs.120000

Expert Teachers Rs.0 Rs.0 Rs.120000 Rs.120000 Rs.305000

Other Rs.0 Rs.0 Rs.0 Rs.0 Rs.0

Total People 1 2 4 4 9

Total Payroll Rs. 96000 Rs. 96000 Rs.240000 Rs.240000 Rs.555000


10. Financial Plan

The following sections will outline important financial information.

Projected P & L Account:


2011 2012 2013 2014 2015
Income
Gross Sales 2500 2000 4750 4750 15500
00 00 00 00 00
tuition fees 20000 20000 47500 47500 15500
0 0 0 0 00
Other Reciepts 50000 0 0 0 0
Net Sales / Gross Profit 2500 2000 4750 4750 15500
00 00 00 00 00
OPERATING EXPENSES
General and Administrative
Expenses
Salaries and wages 96000 96000 24000 24000 55500
0 0 0
Employee Benefits 0 0 0 0 0
Payroll taxes 0 0 0 0 0
Rent 30000 30000 60000 60000 9000
Light Bill 14400 14400 20000 20000 35000
Furniture & Fittings 30000 0 30000 0 50000
Depreciation & amortization 1500 1500 3000 3000 5500
Maintenance/Office Upkeep 2400 2400 4800 4800 6000
Insurance 0 0 0 500 2500
Stationery & Printing 7200 7200 15000 15000 30000
Telephone/Mobile expenses 3050 3050 4000 4000 5500
postage 1900 1900 3000 3000 4500
Marketing & Advertising 2000 2000 4000 4000 7000
Technology 0 0 0 0 20000
0
Miscellaneous Expenses 1305 1305 2500 2500 10000
TOTAL OPERATING 18975 15975 38630 35680 92000
EXPENSES 5 5 0 0 0

Net Income Before Taxes 6024 4024 8870 1182 63000


5 5 0 00 0
Provision for Taxes on Income 20600 20600 48925 48925 15965
0
NET PROFIT AFTER TAXES 3964 1964 3977 6927 47035
5 5 5 5 0

Income Tax 0 0 0 0 48070


NET PROFIT AFTER 3964 1964 3977 6927 42228
INCOME TAX 5 5 5 5 0
Projected Cash Flow Statement:
2011 2012 2013 2014 2015
CASH RECEIPTS
Income From Sales 20000 2000 4750 4750 15500
0 00 00 00 00
Collections 0 0 0 0 0
Total Cash from Sales 2000 2000 4750 4750 15500
00 00 00 00 00

Income from Financing


Interest income 0 0 0 0 0
Loan proceeds 0 0 0 0 0
Equity Capital 50000 0 0 0 0
Investment
Total Cash From 2500 2000 4750 4750 15500
Financing 00 00 00 00 00
Total Cash Receipts 2500 2000 4750 4750 15500
00 00 00 00 00

CASH DISBURSEMENTS
Expenses
Operating Expenses 1897 15975 38630 35680 92000
55 5 0 0 0
Service tax payments 20600 20600 48925 48925 15965
0
Technology 0 0 0 0 20000
0
Equip purchase 30000 0 30000 0 50000
Total Cash 24035 18035 46522 40572 13296
Disbursement 5 5 5 5 50

Net Cash Flow 9645 19645 9775 69275 22035


0

Opening Cash Balance


Cash receipts 25000 2000 4750 4750 15500
0 00 00 00 00
Cash disbursement 24035 18035 46522 40572 13296
5 5 5 5 50

Closing Cash Balance 9645 19645 9775 69275 22035


0
Projected Balance Sheet:
2011 2012 2013 2014 2015
ASSETS:
Current Assets
Cash 9645 19645 9775 69275 220350
Accounts 0 0 0 0 0
Receivables
Inventory 0 0 0 0 0
Prepaid 0 0 0 0 0
Expenses
Total Current Assets 9645 9645 19645 9775 69275

Fixed Assets
Buildings 0 0 0 0 0
Furniture/equipm 30000 0 30000 0 250000
ent
Total Fixed 39645 29290 29420 79050 289625
Assets

Other Assets 0 0 0 0 0

TOTAL ASSETS 39645 29290 29420 79050 289625

LIABILITIES:
Current Liabilities 0 0 0 0 0
Accounts 0 0 0 0 0
Payable
Accrued Payroll 0 0 0 0 0
Taxes-Payable 0 0 0 0 0
Short-Term 0 0 0 0 0
Notes Payable
Total Current 0 0 0 0 0
Liabilities

Long-Term Liabilities
Long-Term Notes 0 0 0 0 0
Payable
Total Long-Term 0 0 0 0 0
Liabilities

Net Worth
Capital 50000 50000 50000 50000 50000
Retained 0
Earnings
Total Net Worth 50000 50000 50000 50000 50000

TOTAL 39645 29290 29420 79050 289625


Note: Capital is not considered as a liability as the proprietor has donated it to the institute.