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Paragraph Strength Weakness Opp Threat Comment

History Celebrity
Advertising
Vision/Mission Revise??
Separate
siguro?
Org Structure Different Pero e
heads for dugangan ta ni
professional ila na COO?
and What are the
consumer advantages?
markets Job description
of COO
Marketing Continued Is it a good
R&D relationships thing na dako
with big R&D?
retailers Personally,
(Walmart, okay lang man
CVS etc) since increasing
Multiple costs man gid
production for R&D sa
locations industry
(easier to
distribute)
R&D Professional
Division:
Colomer –
geograpghic
diversity
(Middle East,
Africa,
Europe)
Segment Well-defined Difference Complementary
product lines in revenues products but I
and target from US guess essential
markets?? exhibit 3 for a beauty
and 4 company
Finance Negative RE
(use
percentage)
*losses but
at least
nabawi
Competitors Diversification Increasing Check
of product R&D and vision/mission
line since marketing of Avon and
people esp. expenses L’oreal
beauty in the
enthusiasts industry
are open to
trying new
prodcuts
Avon *possible
weakness:
income
generation
56% in US as
compared
to other
competitors
(????)
External Inelastic Customer
Issues: lipstick demand on loyalty
lipstick
Countered by:
ethical/health
concerns
Hair, skin, Growth in Makeup: slow-
cosmetics demand for growing and
these three increased
(4% expected) demand for
*specifically healthy
increasing chemical free
market share products
for skin care (moderate
but growth)
decreasing for
hair care
No makeup Possible
trends threat but
as of now
limited
impact