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ACKNOWLEDGEMENT

With great pleasure, I extend my heartiest thanks to major advisor, Mr.
Nasir Ahmed, HR head, Parle Biscuits Pvt. Ltd., Neemrana for assigning
me such an interesting and challenging work. I extend my indebtness for his
able guidance, support and valuable suggestions, which encouraged me to
achieve my goals.

I immensely express thanks to Dr. D.D.Arora, Director
Institute of Management Studies, Kurukshetra, for giving me inspiration
to attend the job training at, Parle Biscuits Pvt. Ltd riico Industrial Area,
Neemrana
My sincere thanks are devoted to All Other Executives
for there suggestion and guidance to solve some of the basic problem related
to my work..

Anuj Goel
M.B.A 2nd Sem (5 year)
Roll No. 58
Monaco Bites Kismi Bar

Fun Centre Mango Bite

Hide & Seek Melody

Jeffs Magix

Krackjack Orange Candy

Marie Choice Poppins

Monaco Rol-a-Cola

Parle-G
Parle-G History Toffees
Sixer Milk Shakti

Nimkin Parle Cream

Contact Person: ____________________________
Address: __________________________________
Age: ______________________________________
Occupation: ________________________________
Phone No._________________________________
QUESTIONARE

1. Which biscuit you are using?
 Parle-G
 Britannia
 Priya Gold
 Bakery Biscuits
 Others

2. Have you ever tasted Parle -G?
Yes___ No____

3. What do you think is different in Parle-G as compare to other ones:
 Quality

 Economic

4. How do you rate its quality and its wholesomeness?

 Quality_______%

 Wholesomeness______%

5. Any suggestions for improvement in the quality?

6. How do you take its price tag in accordance with quantity?
Yes/No

 50gm @ 2/- ______
 100gm @ 4/- ______
 250gm @10/- ______
 1 Kg @30/- ______

7. Is its price in accordance to quality?

 Poor______
 Good______
 Very Good_____

8. Which brand of Parle biscuits you like the most?

 Monaco
 Krackjack
 Parle-G

9. Any suggestion for packing?

10. Do you prefer to see video or printed adds?

 Video______
 Printed______

11. What are your suggestions for the companies to increase the sales of there
Brand?

12. Is there any complain in the quality of Parle or not?

 Yes

 No

13. Any suggestion for company for its improvement in other products?
Comparison With Other
Biscuits
Biscuits Percentage
Parle-G 39
Britannia 24
Priya Gold 18
Bakery 11
Others 8

Comparison With Others

Others Parle-G
Bakery
11% 8% Parle-G Britannia
39%
Priya Gold Priya Gold
18% Bakery
Britannia
24% Others
Percentage of Parle-G
Taster
Taster Percentage
Yes 88.6
No 11.4

Taster Percentage

Yes
No
Liking percentage as per age
Wise
AGE PERCENTAGE
0-20 52
20-40 26
40-60 22

Agewise Percentage

60
0-20
50
Percentage

40

30 20-40 PERCENTAGE
40-60
20

10

0
0-20 20-40 40-60
Age
Liking Percentage As Per
Area wise
Area Percentage (%)
Urban 42
Rural 58

Area wise (%)
Urban Rural

Urban
42%
Rural
58%
Parle-G v/s others
 Glucose Taste

 Crispiness

 Limited Quantity of sugar

 Economic

 Quality is good

 Taste is nice

 Energy Supplier
Ratings Of Parle-G
% As Per Qu ality

100% 80%
Percentage

50% Series1

0%
Q uality
Series1 80%

100% 95%

80%
60%
Series1
40%
20%
0%
Wholesomness
Series1 95%
`

Suggestions for improvement
in Taste
 Some new biscuits in coconut taste

 Some new biscuits with dryfruits

 Some more cream biscuits
Price accordance with
quality
Grade Percentage
Poor 9
Good 42
Very good 49

Price and quality

50
45
40
35
30
25
20
15 Percentage
10
5
0
Poor Good Very
good
Grade
Price Tags v/s Quantity
Quantity and Price No. Of Person(%)
Yes No.
50 gm @ 2/- 48 52
100gm @ 4/- 46 54
250gm @ 10/- 70 30
1kg @ 30/- 88 12

Price v/s Quantity

120
100
12
Percentage

80 30 No. Of
52 54
Person(%) No.
60
No. Of
40 88
70 Person(%) Yes
20 48 46

0
/-
-

/-
-

4/
2/

30
10
@
@

@
@
m
gm

g
m
0g

1k
0g
50

10

25

Quantity And Price
Brand of Parle
Biscuits Percentage
Monaco 35
Krackjack 31
Parle-G 34

Brands

36

35

34
Percentage

33
Percentage
32

31

30

29
Monaco Krackjack Parle-G
Biscuits
Suggestions for packing
Good quality paper should be used.

Tray should be used tominimise wastage
Advertisement
Ads Percentage
TV Ads 64
Printed Ads 36

Ads

Printed
Ads
36%
TV Ads
Printed Ads
TV Ads
64%
Suggestion For Increasing
The Sales
Advertisement should be made more
MASALA TYPE.

Creative Adds

Schemes should be made to attract more
customers.

Should have customers feedback time to
time to improve quality of product
Complaints
Response Percentage
Yes 18
No 82

Complaints Response

90
80
70
60
50
%
40 Percentage
30
20
10
0
Yes No
Response
Suggestions For Product
Improvement
 Atta-G quality should be improved.

 More cream biscuits

 More attention on competitors.

 Biscuits with dry Fruits.

 More attention on non-Sale able brand biscuits.

 Have a customers Feedback.

 More emphasis on video adds.

 Packaging quality should be improved.

 Family pack should be introduced.

 More attention on customer’s complaints.
Success of Parle-G

 Apart from being the
world's largest selling biscuit,

 Parle - G is the winner of 8
Gold and 11 Silver awards at
the Monde Selection Awards –
the global standard for quality
in Food category.