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TM

FOR THE TRANSMISSION REBUILDING INDUSTRY

See you at ATRA's Powertrain Expo!


Oct 27-31, Las Vegas

E85 Fuel:
It’s Not for Everyone!
It’s All About the Memory
SEPTEMBER 2011
12 Sonnax Solutions for ZF6HP19/26/32!
The solutions shown here also fit Ford 6R60. 10.

12.

12. 7.

6.

Upper
Lower Valve Body
Valve Body

11. 2.
5.
Installed in 7.
Several Locations 8. 9. 1.

3. 4.
PROBLEM SOLUTION Tool Required Part Number
• Excessive TCC slip, RPM & related codes 1. Oversized Converter Release F-95740-TL5
95740-05K
• Harsh lockup apply & release Regulator Valve Kit & VB-FIX

• Low converter pressure F-95740-TL11


2. Oversized Lubrication Control Valve Kit 95740-11K
• Lube failure & VB-FIX

• Converter overheat F-95740-TL13


3. Oversized Bypass Clutch Control Valve Kit 95740-13K
• Low TCC release pressure & VB-FIX

• Harsh or erratic line pressure


4. Pressure Regulator Sleeve 95740-03
• Broken parts
• Delayed or no reverse F-95740-TL
5. Oversized Pressure Regulator Valve Kit 95740-01K
• Poor shift quality & VB-FIX

• Gear ratio or solenoid codes 6. Oversized Solenoid Pressure F-95740-TL17


95740-17K
• Wrong gear starts Regulator Valve Kit & VB-FIX

• Flare upshifts or downshift bind-ups 7. Oversized Clutch D1 or E Control Valve Kit F-95740-TL8
& VB-FIX
95740-08K
(2 Locations)
• Excessive clutch overlap & clutch distress
F-95740-TL8
• Pressure control out-of-range codes 8. Oversized Clutch A Control Valve Kit 95740-09K
& VB-FIX

• Delayed/harsh forward engagement


9. Clutch A Control Boost Valve & Sleeve Kit 95740-21K
• Flare/neutral on 5-4 downshift

• Firm up/downshift and/or engagement 10. Valve Body Accumulator


6 Sets 95740-15K
• Erratic EDS solenoid control Piston & Spring Kit
11. O-Ringed End Plug Kit 6 Large & 6 Small Plugs 95740-19K
• Soft/Inconsistent shift feel
12. O-Ringed Internal End Plug Kit 4 Plugs 95740-25K
©2011 Sonnax Industries, Inc.

1 Automatic Drive • P.O. Box 440 • Bellows Falls, VT 05101-0440 USA • 800-843-2600 • 802-463-9722 • F: 802-463-4059 • www.sonnax.com
Sonnax is an Employee-Owned Company
GEARS FOR THE TRANSMISSION REBUILDING INDUSTRY

SEPTEMBER 2011
PHONE (805) 604-2000 FAX (805) 604-2006
TABLE OF CONTENTS

Chief Executive Officer Dennis Madden


Managing Editor Rodger Bland
Technical Director Lance Wiggins It’s All About the Memory In Search of Street Smart:
Advertising Frank Pasley Page 6 a High Tech Solution E85 Fuel: It’s Not for Everyone!
Senior Designer Jeanette Troub Page 16 Page 14

Contributing Editors: Steve Bodofsky


SPECIAL INTEREST & TECHNICAL


ATRA Technical Staff: Hank Blair
Bill Brayton Mike Brown
Steve Garrett Pete Huscher
Mark Puccinelli Randall Schroeder
Mike Souza
6 It’s All About the Memory by Mike Souza
14 Street Smart: E85 Fuel: It’s Not for Everyone!
Director of Membership & IT Svc Kelly Hilmer
Seminars & Convention Manager Vanessa Velasquez by Mike Brown
Bookstore Manager Shaun Velasquez 16 In Search of a High Tech Solution by Lance Wiggins
20 Can You Help Me? I Think My Car’s Possessed!
by Steve Garrett
The views expressed in this publication should not necessarily be interpreted 30 WHAT S WORKING: A Balanced Approach to Internet Marketing
as the official policy of the Automatic Transmission Rebuilders Association (ATRA).
Publication of product information or any advertising does not imply recommenda- by Rodger Bland
tion by ATRA.
34 MAKING IT WORK: Just a Click Away
GEARS™, a publication of ATRA, 2400 Latigo Avenue, Oxnard, CA 93030, is
published for the betterment of the transmission industry and is distributed nine by Dennis Madden
times per year. No part of this issue may be reproduced without prior written
38 The Job at Hand by State Compensation Insurance Fund
permission of the publisher. Gears is distributed to members of the transmis-
sion industry in the United States, Canada, ATRA Members in Mexico & Europe, 40 EXPO PREVIEW! Broaden Your Horizons… at Expo!
and related automotive industry firms and individually. Send changes of address
to Gears in care of ATRA. Subscriptions are available by contacting Gears in by Steve Bodofsky
care of ATRA. 46 You Need to be at: ATRA s Powertrain EXPO 2011
Advertisers and advertising agencies assume full liability for all content of adver-
tisements printed and also assume full responsibility for any claims arising there-
50 ATRA's Powertrain EXPO Supplier Showcase
from against the publisher. The publisher reserves the unqualified right to reject any
advertising copy as it deems appropriate, with or without cause.

DEPARTMENTS
Gears is designed to provide accurate and authoritative information in regard
to the subject matter covered. It is distributed with the understanding the publisher
is not engaged in rendering legal, accounting or other professional service. If legal
advice or other expert assistance, is required, the services of a competent profes-
sional person should be sought— from a Declaration of Principles jointly adopted
by a Committee of the American Bar Association and Committee of Publishers.
2 FROM THE EDITOR: me·a cul·pa
Gears also welcomes articles submitted by members of the industry. Gears
considers all articles for publication that contribute positively to the welfare of the by Rodger Bland
transmission industry, and reserves the right to edit all articles it publishes. If you
would like to submit an article to Gears, include background information about
4 FROM THE CEO: Making Lemonade
the author and a telephone number where he/she may be reached. If you want by Dennis Madden
submissions returned, enclose a self-addressed, stamped envelope.
54 Powertrain Industry News
Editorial and Business Offices 57 Shoppers and Classified
2400 Latigo Avenue, 64 List of Advertisers
Oxnard CA 93030
Phone (805) 604-2000 Be Sure to Attend
Fax (805) 604-2006
ATRA's Powertrain Expo!
www.gearsmagazine.com
www.atra.com Oct 27-31, Las Vegas, NV
See Info on pages 46–49.
Publications Mail Agreement No. 40031403
Return Undeliverable Canadian Addresses to:
Station A, PO Box 54, Windsor, ON N9A 6J5
Email: gears@atra.com

Issue #160 Printed in U.S.A. Copyright ATRA 2011


me·a cul·pa
FROM THE EDITOR

n. by Rodger Bland
members.atra.com

An acknowledgment of a
www.atra.com

personal error or fault.

I
t’s really just the Latin word for “I Murphy’s Law was certainly alive
screwed up!” and well during last month’s production
If you’ve been in the work- cycle of GEARS. Any mistake is reason
force for any length of time, I’m sure for concern, but when they tend to pile
you’ve had certain jobs or tasks that, up on one particular company or adver-
for one reason or another, end up on tiser all in the same issue, you begin to
the wrong side of right. And it’s not ponder the universal precepts of chance
because you didn’t know what to do or and random selection. Bizarre seems
even how to do them. In fact, most of too flippant a word to describe our mis-
these ill-fated tasks were ones you’ve fortunes with our last issue.
completed successfully countless times The only word I can offer, the only
— just not this time. one that really matters at this point is:
Such was the case in our last issue sorry. I’d like to personally and public-
of GEARS featuring our good friends ly apologize to our friends at Precision
from Precision International in our ...we’re truly sorry for International for the mistakes made to
cover story, A Glimpse into the Future. their story and press releases in that
You probably noticed the pages, begin- the oversights and will do issue. Speaking for the dedicated staff
ning on page 16, were out of sequence. everything in our collective who work on producing each issue of
The last two pages appeared at the GEARS, we’re truly sorry for the over-
beginning of the layout and the first two
powers to avoid such sights and will do everything in our col-
were at the end. mistakes in the future. lective powers to avoid such mistakes
I’m still scratching my head trying in the future.
to figure out how this major blunder GEARS will be reprinting both
got past a handful of folks proofreading separator plates and was accompanied press releases in this issue, beginning
our pre-published edition of GEARS, by a reference chart. The chart ended on page 54, and will have the com-
and why on earth I gave the layout final up over two proceeding releases within plete reprint of their cover story — in
approval before print — but the bottom the section, which undoubtedly caused its proper sequence — available to all
line is I did, and the glaring, embarrass- some confusion to our readership. attendees at this year’s Expo in Las
ing results are proof of that… 18,000 Their next release (page 64), intro- Vegas.
times over. ducing their new ZF6HP19/19X over-
Unfortunately it gets worse. haul kit, included the wrong contact
Precision International also had person’s name and phone number. For
two items listed in our Powertrain the record, the correct contact informa-
Industry News section (pages 62 tion for the release should have read:
and 64, respectively). The first item To learn more, visit Precision on line at
mentioned their new ZF valve body www.transmissionkits.com.
2 GEARS September 2011
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A500/518/618, GPZ100 is the most durable and affordable aftermarket friction plate for third/fourth clutch on 4L60E and other
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FROM THE CEO

Making
Lemonade
by Dennis Madden
members.atra.com
www.atra.com

A
little more than two years ago blow to the economy: This August, with others; you just have to make the
we made some predictions credit reporting agency Standard & effort to talk to them.
about the fate of the trans- Poor’s downgraded the credit score of This year, at ATRA’s Powertrain
mission repair industry, based on the the United States from AAA to AA+; Expo in Las Vegas, you’ll get a chance
plunge in the economy. Back then, car another batch of lemons. to meet some of the shop owners
dealers were closing left and right, and, There’s little doubt that we’re in who’ve made such fantastic progress
although everyone was holding tight to for a rough ride over the next few with their businesses. They’ve creat-
their money, it seemed clear that broken months, but that isn’t necessarily bad ed a vision, set goals, and developed
cars would begin to pile up… and they for our industry. During the last major plans on how to reach those goals. And
did. Not only were people not buying dip in our economy there were indus- they’ll be only too happy to share those
new cars, they weren’t getting their trious shop owners and operators who visions, goals, and plans with you.
broken cars fixed either. forged ahead and turned this mess We’ll also have an exciting and
The government tried to revive into an opportunity, resulting in record powerful lineup of people who can
sagging car sales with the “Cash for sales. We’ve highlighted many of them help you develop your business strat-
Clunkers” program, but that barely in GEARS Magazine over the past two egy and find better ways to reach new
made a dent; things were bad. years, along with the methods they used customers. And we’ll present you with
No one was happy about the shape for improving their businesses. the results of our latest customer sur-
of the economy, but as people began Those business owners realized vey, to help you get a better feel for
to sense that things weren’t getting that the key to a successful business the opportunities available to you in
any worse, they began to get their cars isn’t about selling transmissions; it’s this changing market. As before, you
fixed. Over the past two years we’ve about finding the best solutions to help may be surprised by some of the things
heard about record sales in the trans- their customers get back on the road. we’ve learned.
mission repair industry. It’s about behaving in a fashion that Which leaves a few simple ques-
A lot of shop owners took advan- generates trust and offers their custom- tions to ask yourself: What will you do
tage of these tough times by working ers a sense of security. to secure a better future for yourself and
to build trust with people in their com- The fact is, regardless of the condi- your business? Will you succumb to the
munity… and it’s paid off. We’ve seen tion of our economy, there are people conventional wisdom that, because the
shop owners rebuild their businesses, who are doing very well and even economy is in the tank you’ll have to
essentially turning lemons into lemon- expanding their businesses. These get by with whatever comes your way
ade. are people who took the lessons they and be satisfied with it? Or will you be
Now car sales have begun to learned from the What’s Working pro- another success story; someone who
increase and auto manufacturers are gram and applied them. enjoys the prosperity that so many oth-
reporting pretty decent sales, with gains It’s not easy; nobody said it would ers have found?
of about 13% for the first six months of be… but it is possible. It’s possible for It’s not really a tough choice; you
2011, according to Automotive News. you to take your business and make the just have to make it… and commit to
This is a sign that people are getting leap into prosperity. So where are these it. So what’ll it be… lemons or lemon-
more comfortable with their financial people? They’re all around us and in ade? It’s your choice… and that choice
situations, as bad as they are. most cases they’re eager to share their begins in Vegas. See you there!
And then along came another success strategies and business ideas
4 GEARS September 2011
A higher level.

That’s what you get with Ford gas engines


and transmissions.
A higher build level means you’re getting engine and transmission assemblies built to the exacting specifications of
Ford Motor Company. So you not only get the quality build you expect in an assembly from Ford, but also one that’s built by
using parts that keep it specific to year, make and model as well as emissions calibrations.

Introducing the all-new 3-Year Unlimited-Mile Warranty – No Commercial Exceptions


Ford gasoline engines and transmissions are covered by a three-year/unlimited-mile warranty.* All warranties are backed by
Ford Motor Company. They’re also supported by more than 3,500 Ford and Lincoln Mercury Dealerships nationwide as well
as at their originating place of service.

Plus, unlike some competitors, the warranty is good for fleet vehicles. That means you get the same advantages
and coverage for commercial use, no exceptions.

For technical questions, contact the Powertrain Assistance Center at 1-800-392-7946 or visit FordParts.com.
*See dealer for limited-warranty details. Remanufactured diesel engines are covered by a two-year/unlimited-mileage warranty.
by Mike Souza
members.atra.com
www.atra.com

It’s All About the Memory


A clearer perspective on the circuits and
devices that make
up the Subaru
transmission
control system.

I remember the first time I dropped


a pan on a 700R4 back in 1985
and saw wires going to several
switches and one solenoid. I thought to
myself, “If this is what’s coming into
the shop today, what will we see ten
years from now?” On my way home
that day I stopped at a local Radio
Shack and picked up a book on basic
electronics.
Now, more than twenty six years
later, look at what’s coming into the
shops. I thought by now I’d heard just
about everything until I started to do
some research on the 2005 and later
Subarus equipped with a five-speed
automatic transmission (5AT).
Figure 1
With the valve body removed, you
can see the internal wiring harness,
along with turbine speed sensor number Some of the electronic components transfer clutch solenoid and a couple of
two (dual sensor), eight solenoids, an are joined through a large connec- the other solenoids are relocated.
internal inhibitor switch with integral tor attached to a metal bracket in the One unusual point I’ve noticed
fluid temperature sensor 1 (measures center of the valve body. You may be is the TCM grounds for all model
sump temperature), standalone fluid somewhat familiar with this consider- years are located in the transmission,
temperature sensor 2 (measures cooler ing the Infiniti RE5R05A was very bolted onto the valve body (figure 3).
hydraulic temperature) and a pressure similar (figure 2). It’s similar but differ- Loose ground eyelets can cause errat-
switch assembly (figure 1). ent in that the Subaru has an additional ic speed sensor behavior or solenoid
6 GEARS September 2011
SUPPLIER
MEMBER
It’s All About the Memory

Later, as the
vehicle is driven,
the transmission 1: Low Coast Brake
Clutch
control module 2: High & Low
measures the Reverse Clutch
3: Input Clutch
oil pressure 4: Front Brake
characteristics Clutch

of the linear 5: Direct Clutch


6: Lock Up Clutch
solenoids. 7: Line Pressure

codes, as well as other TCM problems.


Something else you’ll notice in figure Figure 2
three is what looks like a control mod-
ule. The transmission control module
on Subarus is usually located to the
left of the steering column. The “box”
on the valve body is referred to as a
memory box.
According to the factory manuals,
the memory box stores hydraulic cor-
rection and learned values for the ini-
tial shifting pressures for each solenoid
(basic settings).
During the initial setup, factory
technicians test drive the vehicle for
the initial transmission settings. The
memory box collects the data from the
hydraulic control valves (solenoids)
and the input and output torque varia-
tion characteristics, and uses that data
as its initial learning values.
Figure 3
Later, as the vehicle is driven, the
transmission control module measures
the oil pressure characteristics of the
linear solenoids. The TCM uses the
data from the stored memory box to
control the solenoids initially, until it
can fine-tune shift performance (shift
learning control).
Look closely at the center of the
memory box (figure 4): You can see
electronic components protruding
slightly through the plastic coating
along with a connector direction identi-
fication arrow in one corner. There’s no
information on the internal wiring that
connects into or through this memory
box. The connector identification and
pin numbers used in this article are
supplied by ATRA and aren’t available
in any factory manuals.

Figure 4

8 GEARS September 2011


It’s All About the Memory

There’s no
information
on the internal
wiring that
connects into
or through this
memory box.

Another lack of factory informa-


tion is the identification of the indi-
vidual pressure switches. Using wiring
diagrams and a multimeter, I was able
to identify the pressure switches (figure
5) and memory box connector pins.
Here are the connector views and
pin identifications for the memory box
(figures 6a and b) and pressure switch-
es (figures 7) in the Subaru 5AT trans-
mission. These connector pin identifi-
cations are model specific and should
always be verified with factory manu-
als or diagrams whenever possible.
Figure 5

Figure 6A

10 GEARS September 2011


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It’s All About the Memory

Figure 6B

These connector
pin identifications
are model specific
and should always
be verified with
factory manuals or
diagrams whenever
possible.

Figuring out these changes from


Subaru was a lot of fun, sort of. And in
2008 they made it even more fun. We’ll
cover these exciting changes at this
year’s ATRA Powertrain Expo. It’s a
good thing you’ll have seats; you might
get a bit light-headed.

Figure 7

12 GEARS September 2011


Street Smart

E85 Fuel:
It’s Not for Everyone! by Mike Brown
members.atra.com
www.atra.com

M
ost people would agree that
the United States needs a
new source of fuel: some-
thing renewable and nonpolluting to
replace gasoline… something that
could be produced right here at home.
Deep in America’s heartland, a lot of
people think they know the answer: eth-
anol, a fuel made from fermented corn.
As the retail price of gasoline
increases, some locations are seeing
E85 — a blend of ethanol and gasoline
— selling for substantially less than
regular grade gasoline. So naturally
they want to know whether they can
use E85 fuel in their older, gas-guzzling
vehicles.
Unfortunately the answer is no;
only vehicles certified to run on E85
— a mix of 85% ethanol and 15% gaso-
line — can run on it safely. All other
gasoline engines are designed to run All impressive considerations about 70%, or 0.70, to compare it mile
on E10: fuel that contains no more than when choosing a fuel for your car. But for mile against gasoline:
10% ethanol. that’s only part of the story; E85 comes $3.09 ÷ 0.70 = $4.414…
with some serious listings in the minus So, when compared on a miles-
Pluses and Minuses column, too. per-gallon basis, E85 would cost about
So, why would people be inter- Sure, E85 is cheaper per gallon $4.41 per gallon as opposed to $3.85
ested in running on E85? Is it really than gas, but it produces less energy per for a gallon of gas. Suddenly it isn’t
that much cheaper? Are there other gallon; about 25% to 30% less. Which looking like such a terrific deal.
benefits? As with so many other inno- means you get fewer miles to the gal-
vations, there are pluses and minuses to lon than you would from gasoline. And Ethanol and Your Car
E85. On the plus side: when you factor that reduced energy The Minnesota Renewable Energy
• E85 costs less per gallon than into the equation, it means that E85 FAQ page (www.mda.state.mn.us/
gasoline. may actually cost more per mile. For renewable/faqs.aspx) states that “E10
• E85 creates less pollution per example: is warranted by every automaker that
gallon. Suppose you were buying E85 for sells vehicles in the U.S.” But they
• E85 is a renewable resource: $3.09 per gallon when gasoline was don’t say what model years and makes
It’s primarily made from corn. costing $3.85 per gallon. E85 is cheaper are involved. They also plan to increase
per gallon, but since you’re getting the mandate to 20% ethanol in the next
25% to 30% less energy out of every few years.
gallon, you have to divide its cost by
14 GEARS September 2011
The U.S. Department of Energy
Ethanol Information (www.afdc.energy.
gov/afdc/ethanol/blends_e10.html) Consult your owner’s manual to see if
also states, “Auto manufacturers also
approve the use of low-level blends your car can safely burn gasohol or any
because they work well in gasoline
engines and create no noticeable
fuel mix containing ethanol. If you’re
difference in vehicle performance.” not sure, ask a dealer who carries your
But what are you supposed to do
if you don’t own a later model car, or car’s make and model.
you’re simply worried about problems
with ethanol fuels, even in E10 or lower
ratio blends?
Consult your owner’s manual to
see if your car can safely burn gasohol
or any fuel mix containing ethanol.
If you’re not sure, ask a dealer who
carries your car’s make and model.
If you have a reliable mechanic, you
can also ask if any fuel system or
other alterations are needed to prevent
ethanol mechanical problems.

Hard to Find E85


Another problem with E85 is you
may not be able to find it easily. In
March, 2011, there were only 2,345
E85 fueling stations the United States
compared to 116,855 gasoline stations
in June, 2008. Some states, such as
Connecticut and Maine, didn't have any
E85 stations; many others had no more
than 100 stations, with the most being
located in Minnesota at 369 stations.
While the number of E85 fueling
stations is growing, there’s no guaran-
tee about how many stations will offer
E85 in the years ahead. You can find
the most current listing of E85 fueling
station locations at e85prices.com or
on the U.S. Department of Energy’s
web site.
That’s just the tip of the iceberg:
What happens when you run E85 in
a vehicle that isn’t designed to run
on fuel that contains more than 10%
ethanol?
Did you ever think that you would
see the day that putting in the wrong
type of fuel would cause transmission
problems such as harsh shifts, no lock-
up or no overdrive?
We’ll be discussing that and much,
much more at ATRA’s 2011 Powertrain
Expo. Make your plans to attend today!
That’s not just smart... it’s street
smart!

GEARS September 2011 15


In Search of a
High Tech by Lance Wiggins

Solution
members.atra.com
www.atra.com

I n today’s high tech environment,


it’s easy to get lost on the simplest
of problems. Recently we’ve been
receiving an abundance of these simple
problems that are trying to be diagnosed
will be all over the place. Next thing
you know you’ll have replaced all the
solenoids and the computer… and you
still won’t have the transmission fixed.
What’s more, a pressure test is
simple. Connecting your gauge will

through a high tech exercise. Searching


for that high tech solution can cost you
time and money. And unfortunately, the
simple questions are usually asked after
everything else is tried.
Let’s look at a couple of situations
that may seem like high tech problems
but the solutions are far from it.

Erratic Line Pressure


When it comes to erratic line pres-
sure, first we need to define what we
mean by “erratic.” Is the pressure gauge
fluctuating, sluggish, bouncing, or act-
ing weird? They could all be classified
under the heading “erratic.”
In general, there are two differ-
ent types of erratic pressure operation:
One that’s controlled by the regulator-
control system and one that’s a pump
intake problem. While both conditions
could fall into the category of erratic
behavior, there’s a world of difference
between how they behave and how you
address them.
So how can you determine which
you’re dealing with? Connect your
pressure gauge. I know what you’re
saying: “Come on, really? A pressure
gauge is so low tech.”
Maybe. But it’s the test you need to
perform. A scan tool won’t do it; if any-
thing, your scan tool reading is going
to look like the computer is trying to
regulate the pressure, and the voltages Figure 1: A fluctuating needle is an indicator that you have an air intake problem

16 GEARS September 2011


In Search of a High Tech Solution

Since you’re
assuming the pump
is pulling air past
the filter neck,
you can confirm
your diagnosis by
eliminating the air
from around the
neck.
just prior to the complaint the pres-
sure will begin to drop and the gauge
needle will begin to vibrate; it’s starv-
ing for oil. Turn off the engine and let
Figure 2: A leaking seal is a main source for pressure instability
it sit for a few minutes. Now start it up
and you’ll see the pressure looks fine.
You’ve just identified a clogged filter.
In another example, the vehicle
comes to a stop and stalls the motor.
Your first instinct is to condemn the
torque converter. You’re partially right:
The converter clutch is staying on. But
why?
Check the pressure gauge; remem-
ber the E4OD that killed the motor in
forward and reverse because someone
installed the wrong filter, or a filter that
was manufactured incorrectly? If the
pump sucks air past the filter, there may
not be enough pressure to the release
side of the converter clutch to hold it
off. The converter clutch drags and
stalls the engine.
A clue that you’re dealing with an
Figure 3: Some connector pins are very small and easily damaged by simply air intake problem is the sound from
disconnecting the harness; be careful.
the transmission. When air is intro-
duced into the system, it can cause the
usually take less time than getting a cup Air Intake Examples pressure regulator to buzz like a tattoo
of coffee. Here are some examples of air machine. That buzzing is a telltale sign
So connect your pressure gauge. intake problems that have been flood- of an air intake problem.
Does the needle bounce so quickly you ing the Tech HotLine: Our first exam-
can’t get a clear reading (Figure 1). Is ple vehicle drives fine for the first 3-5 Proving Your Diagnosis
it vibrating and maybe even humming? miles. Then it starts to slip. You come Since you’re assuming the pump is
If so, you’re dealing with an intake to a stop, turn the engine off, and let it pulling air past the filter neck, you can
problem; there’s air getting into the sit for a few minutes. Then you start it confirm your diagnosis by eliminating
pump… period. There’s no type of back up and off you go for another 3-5 the air from around the neck. How?
failure to the pressure regulator valve or miles… until it happens all over again. Overfill the transmission.
solenoid that can cause the pressure to So what’s causing it? The trans- Overfilling the transmission raises
fluctuate that quickly. Air in the system mission filter is clogging up. You can the oil level over the filter neck, so it’ll
is the only thing that can cause it. prove it by installing a pressure gauge suck oil past the filter instead of air. If
in the main line tap. You’ll notice that the problem goes away after you’ve
18 GEARS September 2011
overfilled the unit, you can be pretty intake. Keep this in mind when you see way, by applying equal and even
certain of your diagnosis. This will also one of these deep pans. pressure from both sides; never
show up on a gauge; the erratic pres- pry on the connector.
sure will smooth out once you overfill It’s All About 3. If it’s a transmission connector,
the unit. Connections make sure you apply even pres-
Once you’ve established the prob- This is one of those “I quit!” topics sure; don’t wiggle up and down or
lem, you’ll have to remove the pan for that can absolutely drive you nuts. But side to side. Remove it as straight
a quick check. Inspect the filter for fear not: there’s a light at the end of that as you can.
damage: Look for filter material to be connection.
wadded up internally, seal damage or Nissan knows it has problems with The same goes for the installation:
a broken or cracked filter (Figure 2). its connectors. If you’ve had the oppor- straight even pressure, no wiggle, no
At this point the fix is easy: Replace tunity to inspect their terminals, you side to side.
the filter. know you need to go and get your Sometimes you can overlook these
Another possible cause for air get- 20-year-old tech to check them for you, types of problems due to the high-
ting into the system is the pan. A num- or pull out a giant magnifying glass, ly technical day-to-day work we do.
ber of performance pans are available because they are S-M-ALL (Figure 3). Unfortunately that can also cost you
to help improve system cooling. These And when those connectors get time and money, but keeping it simple
pans are usually deeper and accept unplugged they can cause all kinds of through proper diagnosis is a key ingre-
additional fluid. problems: Multiple codes that come and dient to having a successful day in the
The problem is, these transmission go, lights that flicker in the night, sen- shop and staying on course for getting
pans often come with a longer dipstick sors that come on and off just because them out the door.
and require a different filter; either one someone’s sitting in the driver’s seat.
designed for a 4X4 or a special one Here are three simple tips to avoid
made with a longer pickup. But even if these issues:
the problem is caused by a deeper pan, 1. Never disconnect one of these
these simple tests will quickly help you connectors unless you absolutely
isolate whether the problem is with the have to.
filter or pump. Remember, the fluid 2. If you do have to disconnect the
level should be about 2” above the filter connector, pull it apart the correct

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GEARS September 2011 19


Can You Help
Me? I Think My
Car’s Possessed!
by Steve Garrett
members.atra.com
www.atra.com

Pinpointing intermittent prob-


lems can be difficult, but you can
improve your odds by following
some basic diagnostic strategies.

I t’s safe to say that the cars of


the future will never revert to
the technology of the past. While
many would like to see the point dis-
tributor and carburetor come back in
• DTCs that set for no apparent
reason.
Dealing with intermittents can be
difficult for even the most experienced
technicians. But a little insight into
installed improperly.
6. Controller calibration.

So where do we start? Why don’t


we start with something that happened
style, I’m willing to wager the farm what causes an intermittent and learn- to me this week? A fellow I know has a
that it won’t happen. With that said, ing some techniques to isolate intermit- 1981 Ford pickup that he uses for plow-
we can only assume that technological tent problems may make you a hero in ing snow. He just put a new engine in
advancements and changes will con- your customer’s eyes. his old truck, and ever since, the charg-
tinue to impact our profession for the Everyone can agree on one thing: ing system seemed to have a mind of its
foreseeable future. The worst type of intermittent is the own; charging and discharging seem-
When I was with GM, more than one that occurs randomly, without any ingly at will.
50% of the vehicles involved in the particular pattern. Many customers He put in a new alternator, batter-
buyback process were plagued with think their vehicles are possessed, and ies, and the voltage regulator to solve
some type of intermittent problem. the only thing that can save them is a the problem. Guess what? His problem
From the aftermarket standpoint, what vehicle exorcism! Keep in mind, even was still there. He explained his great
are you going to tell your customers though your customer may not see a technical prowess by stating that he’d
when they bring their cars in with connection, your ability to research the “been a mechanic all of his life.”
intermittent problems? Take them to What, When, Why and How regarding I smiled and asked him what else
the dealer? Go to the shop down the the complaint could be key to solving he did to the truck. He had the parts
road? Sure, it’d get them off your back, the mystery. store warranty his alternator, regula-
but it’s no way to succeed in the repair When dealing with an electrical tor, and then the batteries because they
business today. issue, there are only six possible causes were bad… but somehow his problem
Intermittents can cause numerous for the circuit or component to operate was still there. He wanted to know if I
complaints, such as: intermittently or not to operate as it was thought he should have them warranty
• Fuel injector and ignition coil- designed: them again, since one of them still must
related misfire. 1. An open or high resistance in a obviously be bad.
• Solenoids and relays that fail to circuit. I looked at the guy with disbelief.
operate or operate incorrectly. 2. A short to ground in the wiring or I asked if he’d checked the battery
• Pumps that run too slowly, caus- the component. cables; he said he “ohmed them out.”
ing low pressure problems. 3. A short to voltage in the wiring or I tried to explain why an ohmmeter
• Electric motors that won’t devel- component. may indicate the cables are good when
op enough torque to operate prop- 4. A bad component. very little current can get through. And
erly. 5. Non-OEM equipment installed or I explained the principles of measur-
20 GEARS September 2011
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Can You Help Me? I Think My Car’s Possessed!

more important on today’s high tech


vehicles. The number of intermittent
problems is on the rise, as wiring and
terminal size shrinks while the amount
of wiring and number of processors
continues to increase.
So where do you start? Listen to
what the customer has to say. The ques-
tions you ask will be key to isolating
the cause of the problem. Questions
such as:
• How often does the problem
occur? What time of day? Does
weather seem to affect it? Is the
vehicle equipped with any after-
market components or systems?
Did the problem occur prior to
installing any aftermarket compo-
nents or systems?
• What is turned on or off when
the problem occurs? What gear
Figure 1: Harness Damage Bell Housing Area were you in? What was the engine
speed and load? What were the
ing voltage drop in the system to find nect two cables to the battery at once. I ambient and engine temperatures?
excessive resistance in the circuit under grabbed the cable and we watched as it What was the vehicle speed?
load. wiggled freely in the connector. • How long after startup? Were you
I wasn’t sure he understood, so we The point? Even on an old, low- going uphill, downhill, or on a
went out to look at his truck. The bat- tech vehicle, you can’t overlook the side slope? Does driving on rough
tery connections were T-type that con- basics. Sticking to the basics is even roads make a difference? Does it

22 GEARS September 2011


happen when making a turn? battery static voltage (minimum 12.45 condition to occur.
• When were the last vehicle repairs V) and the condition of the battery and If you aren’t able to verify the
performed? What repairs were charging system. customer’s problem, it indicates the
performed? Did the problem start You can check battery static volt- problem isn’t present. That can make it
before or after those repairs? age with a voltmeter; there are several impossible to isolate.
• Did it start all of a sudden or is it methods for checking the battery’s con- At this point, too many techni-
getting worse with time or mile- dition. The easiest method is with a cians simply throw a part on the car in
age? Does it occur when you’re capacitance tester, but if you don’t have an attempt to appease the customer. In
driving the vehicle a certain way one available, perform a load test. most cases the new part doesn’t fix the
or is it completely erratic? Was Check battery cable condition by problem, and the customer loses faith in
the vehicle loaded or unloaded? measuring the voltage drop across each their diagnostic abilities.
connection. You should have no more If you were fortunate enough to
As you can see, the type of ques- than 0.1 volt drop on each connection; have a DTC set during the road test,
tion is very important. As you start to any more than that indicates a problem. the diagnosis should be fairly straight-
interview the customer, the responses forward. Follow the DTC information
will lead you to the follow-up questions DTCs, Test Drive, in the service manual to help pinpoint
you’ll need to ask. Verification the problem. Inspect the suspect circuit
At this point you should check harness for evidence of it being pinched
Visual Inspection; Battery computer system. Record any stored and for areas where it may be rubbing
Condition DTCs, freeze frame, and failure record on the frame, body, or other compo-
Prior to a test drive, perform a information, then clear the codes before nents (figure 1).
visual inspection: hoses, wiring, con- operating the vehicle.
nectors, etc. Don’t disturb or move Once you’ve interviewed the cus- TSBs and Calibration
anything; simply look for anything tomer, take him with you on a test drive Updates
obvious. to make sure you can see the problem Before attempting a repair, review
Since the battery or its connec- he’s complaining about. If possible, let any technical service bulletins that may
tions are often the cause of intermittent the customer drive so you can monitor pertain to the condition. This step can
problems, now’s the time to check the the scan data while watching the driv- be a major timesaver, as many issues,
battery and its connections. Check the ing characteristics necessary to get the especially those related to harness rout-

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GEARS September 2011 23


Can You Help Me? I Think My Car’s Possessed!

ing or wiring failures, are covered in a cracked circuit board, or wiring that’s spray bottle. This will yield a 5% salt
TSB. rubbing. Tap test the module if you solution.
In addition, many manufactur- suspect the problem could be caused by Why salt water? Water itself isn’t
ers use a TSB to describe calibration vibration. conductive; it’s the impurities and min-
updates available, which may address In addition, inspect the terminals erals in the water that make it conduc-
the problem you’re facing. If the prob- of the suspect circuit for proper tension, tive. Adding salt to the water increases
lem appears to be related to calibration, fretting, and for damage to the wiring its conductivity dramatically. If a wir-
check for calibration updates on the inside the crimped connection. ing or connection problem is present,
factory web site. it’ll likely occur after you spray the
Moisture Related solution on the suspect wiring and con-
Temperature Related Problems nectors.
Problems In some cases the intermittent Spray a little water on the suspect
Many problems are related to tem- problem will only occur when mois- areas and manipulate the harness while
perature; some when the engine is hot, ture’s present. If this is the case, fill a monitoring the circuit with a DMM or
others when it’s cold. Both connections spray bottle with salt water and spray it scan tool.
and components, such as modules and on the circuit. Mix 12 ounces of water
computers, are sensitive to temperature and one tablespoon of table salt into a
changes.
An old style choke tester
(figure 2) can help isolate tem-
perature-related issues. It pro-
vides both hot and cold air and
only uses shop air as a source. If
you gave your choke tester away
years ago, a hair dryer works
well as a hot air supply. Cold can
be supplied from a spray can of
liquid refrigerant available from
most electronic supply stores.
If you suspect a module
is sensitive to cold, you may
want to put it in the freezer for
a few hours to see if it has an
effect. I’ve gone so far as to put
a complete vehicle into a ware- Figure 2: Choke Tester
house freezer to help isolate a
temperature-based problem.
Another tool that works well
is a non-contact temperature gun
(figure 3). A temperature gun is
one of the most valuable tools
you can have in your toolbox.
It can be used to find bearing,
braking, A/C, and some electri-
cal problems, to name a few.
Generally, a bad connection
will create heat, particularly in
a high current circuit. The tem-
perature gun can be used to find
the connectors or splices that are
warm, and help you to identify
the problem area.

Vibration Related
Problems
Conditions that occur when
driving on a rough road are
very hard to identify. It can be a
loose terminal, a module with a Figure 3: Temperature Gun

24 GEARS September 2011


C M Y CM MY CY CMY K
Can You Help Me? I Think My Car’s Possessed!

Aftermarket Equipment
Installed
For years you’ve heard horror sto-
ries regarding customers with after-
market equipment installed on their
vehicles. Many aftermarket products
can cause major problems with how the
vehicle operates.
Often it isn’t the actual equipment
that causes the problem; it’s that it was
installed improperly. If you’re dealing
with a strange problem, make sure you
know what type of equipment the cus-
tomer had installed. If at all possible,
disconnect those items and see if the
problem goes away before you spend
a lot of diagnostic time chasing the
intermittent.

Grounds and Circuit


Connections
Ground circuits are the most
overlooked areas on today’s high tech
vehicles. When I ask someone if they
inspected the grounds, their typical
reply is, “yeah; they looked good.”
Looking at the ground doesn’t
get the job done. Visual inspection is
a starting point, not an endpoint; it
won’t reveal everything. The ground Figure 4: Voltage Drop
wire may have a connection problem
between the eyelet and the component Another method that works well Tap Testing
it’s attached to. And I can’t count the for checking chassis grounds is to use Some intermittent problems may
times a wire looked good, but when I a high current flow test tool or light. A seem to be related to rough roads.
cut the insulation away, I discovered simple headlight can be used to isolate Others may seem to be related to tem-
severe corrosion between the insulation a ground problem if the problem is perature. In either case the problem
and the terminal. This is very common present at the time: A dim light equals could be a loose solder joint or a
in areas where salt, or worse yet, mag- a bad ground. cracked circuit board. You can often
nesium chloride, is used on the roads. Connection issues on the power isolate these problems with a tap test.
Grounds are one area you don’t side of the circuit may also cause inter- To tap test a controller, hold it in
want to ignore. To test a ground prop- mittent problems. A voltage drop can be your hand and lightly slap the opposite
erly, you should perform a voltage drop just as valuable for isolating excessive side with your open hand. Be gentle;
test: resistance in the feed side of the circuit, this is one case where harder isn’t bet-
• Connect the negative lead of the too (figure 4). ter. I’ve seen guys hit an ECM so hard
meter to the battery negative ter- Like any other type of testing, the it left a dent in it; remember, you’re
minal. circuit will probably appear fine until trying to find the existing problem, not
• Connect the positive lead of the the problem occurs. If you’re fortunate cause a new one.
meter to the other end of the cir- enough to be connected to the circuit You can also use the tap test on
cuit at the eyelet bolt. when the problem arises, you’ll see the relays and other electrical components
• Set your meter to read voltage. voltage drop change, which will verify to isolate intermittent problems.
• Operate the circuit. your suspicions.
Terminals
The voltage your meter displays Measuring voltage drop or feed The wiring and terminals on
is the voltage drop; that’s the amount voltage when a condition is intermittent today’s vehicles are smaller than ever
of voltage being used by the circuit is where your meter’s Min/Max feature before. Many intermittents can be
between the meter leads. If you see earns its worth. By having the meter set traced to connection problems in the
more than 0.1 volt per connection you up to take a snapshot when the voltage terminals. Inspect terminals for:
have excessive resistance in that con- changes, you can isolate connection • Pin Tension — The female termi-
nection. issues easily. nals may lose tension. This allows
26 GEARS September 2011
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gcor-just-ask-full.indd 1 1/4/11 9:08 PM


Can You Help Me? I Think My Car’s Possessed!

A meter with snapshot


or capture capabilities
is a must for every
technician.

the terminals to lose contact with


each other, leading to intermittent
problems. If you suspect pin ten-
sion issues, measure the tension
against a known good terminal, or
use a pin gauge to test the force it
takes to connect or disconnect the
terminals. If the terminal tension
isn’t sufficient, resize or replace
it.
• Fretting — Fretting will appear
as a dark smudge line on the ter-
minal contact area. Fretting is one
of the most common causes of
hard-to-find intermittent electri-
cal problems. If fretting is pres-
ent, replace the suspect terminal
and coat it with a dielectric grease
such as Nygel 760G. Data Recorders — A lot of tech- A digital scope stores the informa-
• Broken wiring just before the ter- nicians use a data recorder when the tion for your review. The downside to
minal crimp or a bad terminal problem is difficult to duplicate. A data a digital scope is the update rate for
crimp recorder stores serial data; you can the acquisition of the waveform. In
install it and let the customer drive the most instances this isn’t a problem, but
Tools: DMMs, Scan Tools, car. When the problem occurs, the cus- some low-cost scopes have low sam-
Scopes, Vehicle Data tomer pushes a remote button, and the pling rates, and may miss a momentary
Recorders recorder takes a snapshot or movie of glitch. But either way, a scope is a valu-
DMM — The digital multimeter the vehicle data. Then you can connect able tool for on finding intermittent and
is one of the most valuable tools in the the data recorder to a PC and review the other bizarre problems.
automotive trade. A meter with snap- vehicle data that was present when the With everything we’ve discussed
shot or capture capabilities is a must problem occurred. here, you’ve probably come to the
for every technician. The faster the This type of tool serves two func- conclusion that intermittents can be a
snapshot speed, the more likely it will tions for you: pain to isolate. They aren’t my favorite
capture intermittent problems. I use a • It keeps your scan tool in your things, but it can be very rewarding to
meter with a 1ms Min/Max snapshot possession, freeing it for use in solve one that other shops have given
speed; sure, speed costs money, but it the shop. up on.
pays when you’re trying to isolate an • It keeps you from having to drive So what’s the secret? It comes
intermittent problem. And don’t over- for days on end trying to duplicate down to this:
look add-ons, such as a current probe, the problem. • Understand the theory of opera-
pressure transducer, or temperature tion for the circuit you’re having
probe. Scopes — A scope is a great tool problems with.
Scan Tools — Which scan tool is for some things but it requires you to • Don’t overlook the basics.
best? That depends on your needs; they learn the differences between good and • Get the tools you need to assist
may be different from mine. A couple bad patterns. your diagnosis.
things are critical for helping diagnose Two different types of scopes are • Have a lot of patience.
intermittent problems: on the market: analog and digital. An
• It should be able to record data analog scope gives you information in Well good luck, and until next
manually and automatically. real time, but it won’t store the wave- time, remember: Success doesn’t come
• It should be able to graph and form information, so you must be look- to you… you go to it.
display the stored data in various ing at the display when the problem
formats to help you identify varia- occurs.
tions in the data.
28 GEARS September 2011
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WHAT'S WORKING
A Balanced Approach
to Internet Marketing
by Rodger Bland
Second of Two Parts members.atra.com
www.atra.com

A professional internet presence can have a dramatic effect on


how many times your phone rings every day… without having
to pay for every click.

I n the last issue of GEARS, we


looked at how Larry Bloodworth,
owner of Certified Transmissions
in Draper, Utah, is taking advantage
of aggressive keyword analysis and
approach.
According to Danny, “Most shops
can enjoy a similar level of success,
with less work and lower costs, by
balancing their pay-per-click invest-
like a shop trying to operate without a
Yellow Pages ad a dozen years ago. It
just isn’t in the cards.
Where do consumers go to find a
transmission shop? First stop is usu-
pay-per-click marketing to increase or ment with a few of the more traditional ally friends and neighbors to ask for a
decrease the number of times his phone processes for internet marketing.” recommendation. If that doesn’t work,
rings… seemingly at will. And, as any well, years ago it was the Yellow Pages.
shop owner will readily admit, a critical It Starts with a Web Site But as we’ve already seen, the internet
step in running a profitable shop is get- We’re talking about internet mar- is quickly supplanting the Yellow Pages
ting the phone to ring. keting, which means having a web as a source for finding services you
There’s little doubt that Larry’s site. If you don’t have a web site, well, need… including transmission repair.
approach is working for him. But, as you’re missing a critical component to So, to take advantage of this mar-
Danny Sanchez of Autoshop Solutions your success. keting resource, you need a web site.
— one of the speakers scheduled for As Dennis Madden reminded us But, as Danny points out, there are
this year’s management track at Expo in his From the CEO last issue, a shop web sites and there are web sites. “Do
— points out, it’s not the only effective without a web site today would be it wrong and you can chase customers
30 GEARS September 2011
away; do it right and you’ve opened the important parts of online marketing
door to a huge market.”
Three Key Elements
involves taking full advantage of the
various search engines on the market. You need to
While there are thousands of dif-
ferent ways to approach your web site,
Think about how you use the inter-
net: Say you’re looking for a local
remind your
there are three key elements that are business… an appliance repair busi- customer what it
critical for getting the most out of your
web presence:
ness, because your dishwasher stopped
working. So you open your favorite is you’re expecting
1. Project a professional attitude
2. Develop trust in your customer’s
search engine; for most folks that’s
Google. You type “dishwasher repair,”
him to do to take
mind and in a few seconds you have maybe advantage of
3. Provide a “call to action”
Before we go any further, we need
10,000,000 listings that have something
to do with dishwasher repair. your service.
to acknowledge an important charac- All you have to do is pick one.
teristic of these three elements: There’s to yours.
nothing new about any of them. It’s About Placement Once again, it’s nothing new.
Project a professional attitude? The thing is, you aren’t going to Placement is the reason there are so
That’s as old as business itself. It’s the look through 10,000,000 listings; no many business out there with names
“curb appeal” we talked about way one will. You’re going to look through like A-1 and AAAA. Because in the
back at the beginning of the What’s maybe the first one or two pages to Yellow Pages, placement was alpha-
Working program. It’s the tidy waiting find someone locally. The rest of those betical; the A’s came first. If only it
room and clean restrooms that we dis- listings, well, they’re wasted. No one is were so easy on the internet.
cussed all those years ago. ever going to reach the 100th page to For internet placement you have
Your web site is your “first impres- see who’s listed there. two basic routes: pay-per-click and
sion” for every customer who finds you This is called placement, and in organic. Pay-per-click is Larry’s meth-
through an internet search. You need to a nutshell, placement is what internet od of choice. He concentrates his mar-
make that impression a good one, with marketing is all about: Getting your site keting efforts and finances on it. And,
a professional look and feel. listed near the front, ahead of all the as we saw in the last issue of GEARS,
Next, you need to develop trust. other people who offer services similar it’s working for him.
That’s not new either it’s always been
important. Of course, today’s business
mentality has changed. We’re not about
selling; we’re about helping the cus- Slauson Transmission Parts
tomer. But if you don’t develop trust, Making Hard Parts … Simple
the customer won’t believe your offer
of help. Everything you say or do
will be suspect. No matter how you
approach your business model, trust is Our Hard Parts Expertise saves you time, money and
a critical component. So it’s important headaches. We can do everything the BIG BOYS
to help build that trust into your online can – and then some! Because, when it comes to U s e d, New
presence. a n d Re b u i l t
Hard Parts we literally Wrote the Book. In fact, you
Finally, the call to action. H a rd Pa r t s
You need to remind your customer probably have a Slauson Book in your shop right now
S o f t Pa r t s
what it is you’re expecting him to do ... and so do most other parts suppliers. Not only El e c t r i c a l
to take advantage of your service. And, that, but we were the first to create a digital catalog Co m p o n e n t s
that should be to: Pick up the phone and and ordering system, again setting the industry & Fl y wh e e l s
make the call!
standard for Hard Parts identification.
Search Terms Th e 2 011
Okay, you have your web site Slauson Book
designed and hosted; it looks great av a i l a b l e n ow
and has all the critical features we dis-
Order Online 24/7 at www.slauson.com a t S l a u s o n.c o m
cussed. Now all you have to do is wait
for people to find it. Your job’s done,
Phone Hours: 7:00 am to 5:00 pm/ PST … ask about custom
right? catalogs for your
Not even close. In fact, as Larry Call (800) 421-5580 • Local (310) 768-2099
business
has clearly proved, this is when the job FAX ( 310) 768-8298 • Se habla Español!
really begins. Because one of the most
GEARS September 2011 31
A Balanced Approach to Internet Marketing

Danny doesn’t dispute this: “Pay- make sure those people can find your house of cards than a single lock and
per-click advertising is a viable compo- site, too. key. All of the cards have to sit pre-
nent to your internet marketing scheme. Search Engine Optimization, or cisely in place and balance just so for
The key is to balance that with a similar SEO, is the process of improving your the house to take shape. Those cards
concentration on organic search place- placement through the natural search include the right keywords, quality
ment.” criteria, such as meta tags, embedded content, professional appearance, and
Consider this: One of the important keywords, reciprocal links, and dozens much more. One card out of place and
strategies for pay-per-click marketing of other considerations that help move the whole deck flutters to the ground.
involves choosing negative keywords; you ahead of your competition… with- There’s even the issue of region:
words that would disqualify a search out paying for it. What works well for a shop in say,
from the pay-per-click results. The advantage of organic place- Waco Texas, might fail miserably in
Larry uses transmission designa- ment over pay-per-click is that organ- New York City or Los Angeles… or
tions as negative keywords, because ic costs you nothing; it’s determined anywhere else for that matter.
he’s discovered that people who include by how well your site fits within the To some extent, building organ-
those designations in their searches are requirements of the search engine. The ic placement is a matter of trial and
generally price shoppers. Same thing problem is determining just what those error. You try to emulate something that
with customers looking for mainte- requirements are, because they may worked elsewhere, and then tweak your
nance. Not that he isn’t willing to speak vary regionally, and they change con- code or content to build a strong place-
with these people; he’d be happy to. He stantly as the search engines refine their ment organically.
doesn’t want to pay for the privilege. rating processes. And you supplement your organ-
Keep in mind that some of those ic placement with pay-per-click mar-
people calling for maintenance or pric- No Magic Words keting, to keep your phone ringing
ing can become your best customers. So right about now you have to be without spending more than necessary.
You still want them to find you, even asking yourself, “If Danny Sanchez has According to Danny, what it all boils
if you aren’t willing to pay for every the secrets to make our web sites suc- down to is balance.
click. cessful, why doesn’t he just tell us what Danny Sanchez of Autoshop
And some people deliberately skip they are?” Oh, if only it were that easy. Solutions will be one of the featured
the pay-per-click listings. They know “It would be terrific if there were speakers at this year’s Expo. Got a
those businesses paid for favored place- some magic words or a simple for- question for him? Want to learn how to
ment, and they’d prefer to find some- mula that would guarantee you top create a more successful web presence?
one whose site matched their require- placement every time, on every search There’s still time: Make your reserva-
ments more naturally. So it’s important engine,” explains Danny. “But the real tions now, and we’ll see you in Vegas!
to expend a similar amount of effort solution is a lot more involved.”
in building your organic placement, to Organic placement is more like a
32 GEARS September 2011
o o fte n, long
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th at co m in gs.
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MAKING IT WORK

Just a Click
Away by Dennis Madden
members.atra.com
www.atra.com

I nternet marketing is an interesting


topic. For one thing, the rules are
always changing, so keeping up
can be a challenge. We’ve looked at two
facets of website search: Pay-Per-Click
and Organic. There are positive and
negative aspects of each method, with
both trying to do one thing: get noticed
by potential customers. We’ll look at
both of these methods closer during
ATRA’s Powertrain Expo in October,
but here’s a glimpse at each one.
First, let’s examine our objective
when it comes to having a website. In
2009 we surveyed 1,000 customers ask-
ing how they would go about finding a
transmission shop (see results in figure Figure 1
1). 14% (140 people) said they would
search online. Your internet presence is
there to attract this group.
When you look at the chart it may
seem like a small number of people
we’re talking about, and relatively
speaking, it is. So let’s take a look at a
few more charts and examine why your
internet presence is so important. Let’s
take this group of 1,000 people and
divide them among five shops; shop
A through E. We won’t consider the
people that selected “calling the dealer”
so we’re talking about 875 people.
For this discussion we’ll consider each
shop identical. They have their own
set of returning and referral customers
and they’re equally represented in the Figure 2
phone book and online. This offers 175 an internet presence have the potential any meaningful search terms and as
customers to each shop (figure 2). for reaching those internet customers such they show up on page 5 of Google
One thing we know is that only and their customer count is now 194 (or worse, somewhere on page 20). With
about 60% of ATRA members have compared to the two shops who didn’t this position they’ll practically never be
a website, so we’ll take the internet think having a website mattered, at 147. seen online unless someone searches
customers away from two of our shops Now let’s take it a step further. for their shop by name. Shop A spent
and divide them among the remaining Three of the five shops have a website time optimizing their site and even has
three (figure 3). The three shops with but two of them are not optimized for a pay-per-click campaign, so they’re
34 GEARS September 2011
on the top of page one for a dozen or
so search terms. Now, when those 140
internet customers search for a trans-
mission shop in their area, the only one
that shows up is shop A; they get all
of them (figure 4). When you compare
the exposure shop A gets through the
internet with their traditional methods
you see that about half of the people
shop A reaches is through the internet
(figure 5). You might compare this to a
scenario 10 years ago where only shop
A had an ad in the phone book. Your
reaction might be “What’s wrong with
the other four shops? They’re missing
a lot of potential customers.” You can
say the same thing today when it comes
to the internet.
Figure 3
Okay, let’s get back to the topic of
pay-per-click vs. organic search results.
Both have advantages and disadvan-
tages. Both are going to cost you time
and money (at least if you want to do it
right). For this discussion let’s say you
already have a website and we’ll set
aside any design and function consider-
ations; we’ll look at that later. Our goal
is to have the best position on page one
of Google.
For this exercise I’ll use the com-
mon keyword phase “transmission
repair” and we’ll examine the key areas
of page one from a Google search.
Figure six shows the search results from
using the term “transmission repair” in
the city of Ventura, California (where
I live).
Figure 4

GEARS September 2011 35


Just a Click Away continued

There are five items to point out here:


(see figures 6 and 7)
1. Location: This is where Google
thinks you’re located. By default
Google thinks I’m in Los Angeles
(50 miles away) so I have to set
it to Ventura for accurate search
results. Make sure yours is set to
your target city.
2. The top-position Adwords ads
(Adwords is the name of Google’s
pay-per-click program)
3. Google places: A listing of local
businesses based on the search
term
4. The side-position Adwords ads
Figure 5
(There’s also a bottom Adwords
ads section but we’ll skip that for
now) page is about and ranks it based of what tom of the page. In this case you may
5. The organic search results it thinks is relevant to the search term. want to consider an Adwords ad. On the
Unlike Adwords where you can other hand, a search phrase like “trans-
Notice that ATRA is in the 1st instantly get to the top of page one, it mission cost” won’t generate a list of
position of the organic search results. can take months to even get to page places, so the #1 organic result is right
However, since there’re three Adwords one organically let alone to the top of near the top. Consider your placement
ad and seven “places” ads our link page one. This requires a well-designed and the way Google returns a result in
won’t show up unless you scroll down website with copy that incorporates the determining whether you’ll pay for the
a bit. keywords you’re targeting. It’s a lot of position or optimize your site for the
Search results vary based on the work and it can get expensive to have organic result.
location you select so make sure you someone do it for you. When it comes to your website
test any other locations in your market. Now let’s look at a few things you remember why you have it: to make
For example, I’ll change my location to might want to consider as part of your the phone ring. Make sure your phone
Houston and do a little testing. Here, internet strategy. You’ll want to target a number is prominent and large enough
ATRA is listed at the bottom of page dozen or so keywords for your website. to easily read. You’re trying to gen-
1. Let’s use Adwords now to see if we An easy way to do this is with Google’s erate trust, so you may want to add
can get a better position. I put together free keyword tool. With it you can see testimonials to your site too. Forget
an ad and placed a bid. After about two how your site ranks with each of the about listing all the parts and updates
hours Google placed our ad right at the keywords. Make sure you check your you put into your rebuilds—it may
top of page one (figure 7). competitor’s rankings too; your goal is impress your mechanic buddies but it
Reaching the top is one thing, stay- to have better placement. Another thing doesn’t register with the general public.
ing there is another. If your ad doesn’t about keywords: the Google keyword This may sound a bit overwhelm-
perform Google will lower the ranking tool will also let you enter a website ing, so focus on one thing at a time,
or even stop showing it. That is, Google address, such as your competition, and starting with your website. Once you’ve
considers the revenue the ad makes for it will generate a list of keywords based created a site utilizing appropriate key-
Google and will run the most profitable on the text from the site. This can help words, then you can focus on your
ads at the top. So, if you have a poorly- you see if there are any keywords they Google search results.
written ad that no one clicks on Google are ranking well with, so you can add We’ll cover this and more ideas for
won’t place it on top no matter how them to your keyword list too. your marketing plan and internet strate-
much you have for a maximum bid. Now you’ll check your ranking for gy, along with the results from our new
Now let’s consider the organic each of your keywords. If you’re not consumer study at this year’s ATRA
placements. The goal for Google, or ranking well for a particular keyword Powertrain Expo. We look forward to
any other search engine, is to figure out (or phrase) then you have two options: seeing you there! For more information
what a person is looking for and offer improve the wording of your web page or to register, visit http://members.atra.
them the best website for that search. or pay for placement with Adwords. com and go to the Powertrain Expo tab.
It does this by reading the text of each Something else to consider: a search
page of a website (referred to as “crawl- phrase like “transmission repair” will
ing”) and can then associate a web page usually return a list of shops in the
with a search term, or keyword. There area, referred to as “Google Places”.
are a lot of other factors too, but it’s Depending on the number of shops, the
suffice to say Google knows what a top organic listing may be at the bot-
36 GEARS September 2011
4

3 5

Figure 6

1
4

3
Figure 7

GEARS September 2011 37


The Job at Hand by State Compensation Insurance Fund

Y
our hands and fingers are the were designed! • Never put your hands or fingers on
most valuable tools on the job. • Learn how to operate your tools loads being moved mechanically.
In mechanical and transmis- and equipment safely. • Never use you fingers to test the
sion work, you use them for every job • Use the right tool for the job! temperatures of gases, liquids, or
you do. While your hands and fingers • Always keep your tools in good solids; damage can happen before
are probably the most used part of your repair. your reflexes remove your fingers.
body, they are also the most neglected. • Rotate tasks to give your hands and • Wear proper fitting gloves when
The first rule to preventing hand fingers a break. needed or appropriate, but watch
and finger injuries is to pay attention to • Use extra care when handling that they don’t get caught in
where you are placing them. Consider sharp or pointed tools, like chisels, moving parts.
how your hands and fingers could be punches, awls, knives, and machine • Wash your hands.
damaged in the situation they’ve been blades.
placed. Is there a possibility they could • Keep hands and fingers away from Even the most cautious worker can
be scraped, pinched, punctured, caught, moving parts of tools or machinery. still experience a hand or finger injury.
crushed or burned? • Never use your fingers to fish things It is important to report any injury and
Focus! Don’t let yourself become out of rotating or reciprocating get the appropriate first aid or medi-
sidetracked by others workers or actives parts of tools and machinery. (Of cal attention. Ignoring even a simple
around you. Before you start any job, course, these should be guarded) cut, bruise or burn may lead to a more
be aware of the hazards; think through • Never use your hands to stop serious injury or infection. Using com-
each task and safety rules. rotating parts. mon sense is the most effective safety
Although each job you perform • Before lifting a load, check for device; use your head when you use
may present its own hazards, there nails, splinters, screws, metal your hands.
are still some basic safety principles banding, protrusions or other sharp
you should keep in mind all the time: or pointed objects.
• Watch your fingers and hands
• Make sure all shields, guards, and when lowering heavy loads; they
safety locks are in place as they could get pinched.
38 GEARS September 2011
E / 5-45RFE
311 500 561
9 311B 070 519 510 544 528 036 520 179 211 670 050 574 334B 337 862 971 051 961 341 336 554 875 980 9
879
037 177 480 334A 880

Whatever It Takes Does!!!


530
378 047

Input Shaft
507 778
Stator Input Clutch
Input Clutch Hub O.Dr. / Reverse
777 Pump
Piston Retainer
Parts
Front Cover Plate Body

568
120 861 140 891 110 130 150 892* 232 571 220 570 214 576 234 883 482 558 331 884 121 101
330 968 978 865
052

Underdrive Hub O.Dr. Hub Reverse Hub


4th Clutch
Reverse Clutch 2nd / 4th Retainer
r. Clutch
644
583
144* 226 054 596 235* 616 241 586 873 238 584 244 612 247 582 251 592 886 888 887 285 577 654 664 885* 154 114
227* 053 058

Low Roller
Reaction Planet Reverse Planet Input Planet Input Ring Clutch
996 Gear

61 760
557 480 690 895 429 897 781
271 770
317
074

1-800-940-0197 • www.wittrans.com
950
Park 926B
Low / Reverse Gear
761 M304317B 926
Housing
352 379
Case Ext. Housing
995-2 Parts
995-3 995 927
347 740
995-1 370 352
438 370 Case
Park Pawl Assy. 436
342
420
761-4
846
013 540
991-4
746 740
991 741
EXPO PREVIEW!
Broaden Your
Horizons… at Expo! by Steve Bodofsky
members.atra.com

C
www.atra.com
an you feel it? That tingle
in the air? The excitement
builds as each day passes, and
we get closer and closer to the 2011
Powertrain Expo!
This year we’re back in Las
Vegas… the glitz and glamour capital
of the world. A city that never sleeps,
where dreams can come true with the
turn of a card or the roll of the dice. And
what better metaphor for Expo? Where
you can finally realize your dreams for
your business… and your future. The
only difference is, with Expo, your suc-
cess is no gamble.
And we’re not just back in Vegas;
we’re back at the Hilton, home of
more Expos than any other venue. Just
a short walk from the world-famous
Vegas Strip, with its own monorail
station right in the hotel. There aren’t
many better locations anywhere in the
city.
This year’s Expo begins on A Chance to Grow Think that’s an exaggeration?
Thursday, October 27th, and contin- For most of us, the transmission This year’s first management semi-
ues through October 31st. That’s right! repair industry is relatively small. A nar will feature Martin Brooks from
Halloween in Vegas! If ever a town and parking lot… a few bays… a waiting Christchurch, New Zealand. That’s
a holiday were made for one another, room… that’s our world on a day-to- about as far away from most of us as
it’s Halloween and Las Vegas. day basis. you can get without reaching escape
And if that weren’t enough, we’re But once a year, right around the velocity!
sharing the trade show floor once again end of October, our world expands. Last February, New Zealand was
with APRA’s Big R show. So there’ll be Suddenly we’re part of something far hit by a major earthquake. Martin
more exhibitors than ever at Expo; over larger, allowing us to reach out to every will be discussing how having clear-
160 registered so far, with stragglers corner of the globe. ly defined processes and procedures
still filling in at the last minute. That’s what Expo is all about: helped his shop recover and remain
Still not enough to bring you in? For a few days every year, we have a profitable during some of the most hor-
This year’s Expo leads right into the chance to broaden our horizons… to rific conditions the rest of us could ever
Auto Industry Week in Vegas. As Expo become a part of something bigger than dream of encountering.
reaches its finish line, SEMA, AAPEX, ourselves. We get to share new ideas, Most of us will never have to
CARS, and more are revving their experience different cultures, and reach struggle through the aftermath of a
engines, waiting as the light tree flashes for exciting vistas. And we get to learn major earthquake. But Martin’s experi-
green on Tuesday, November 1st. If from the experiences of other shop ences provide a valuable lesson that
you’ve ever wanted to check out those owners and technicians from all walks each of us can take back and put to
industry events first hand, there’s never of life. good use, no matter what obstacle we
been a better time. face in the years ahead.
40 GEARS September 2011
Broaden Your Horizons… at Expo!

Then it’s off to the


opening of the show
floor, where you’ll
get a firsthand look
at some of the latest
innovations available

What’s in Store
The seminar programs kick off
Thursday at 3PM. Martin will share the
opening curtain with ATRA’s Dennis
Madden and Rodger Bland, who’ll talk
about how to transform your thought
processes to Create a Customer… and
bring more customers in the door.
On the technical side, ATRA’s
Lance Wiggins and Randall Schroeder
will toss out a series of Quick Fixes to
help you get those customers out the
door… fast!
Friday morning, things fire up
again bright and early with the annual
Member Meeting at 8AM. This is your
chance to voice your opinions and con-
cerns about where ATRA is going and
how it can help your business. Make
it a point to be there and be heard. Not
a Member? That’s okay; everyone’s
welcome.
At 9AM the seminars start up so you can choose the one you’re inter- Saturday is another big day for
again. Management brings back some ested in. Bring a couple technicians Expo: It’s the day we open the trade
familiar faces with all new messag- along and let them split up to cover show floor. But that’s not till 2PM. The
es: Bob Cooper from Elite Worldwide more ground. morning begins with more seminars.
starts things off with a look at the The technical seminar trainers read Two new faces will grace the manage-
future of auto repair. He’s followed by like a who’s who of the auto repair ment stage: Scott Harris from Mustang
Maylon Newton from ESi, who’ll industry, with a mix of familiar and Marketing will pick up with a look at
be showing you how your attitude new faces. Names like Carl Mustari, how to build your community presence.
can shape your business success. Dave Skora, Bill Henney, Mike Brown, He’ll be followed by Coach Ron Tunick
Then Danny Sanchez from Autoshop Sean Boyle, Alan McAvory, Bob from CRT Broadcasting, who’ll show
Solutions closes the day with his take Warnke, Steve Garrett, Bill Brayton, you how to make better choices and see
on online marketing. Dan Marinucci, Joe Rivera, and Stevie better opportunities with your business.
For the technical track, we’ve LaVallee… and that’s just the list for Tech is another busy morning, with
increased the number of programs; now Friday! John Parmenter, Jack Rosebro, Mike
there’ll be two seminars going at once, Souza, and Randall Schroeder.
42 GEARS September 2011
Broaden Your Horizons… at Expo!

At noon things will break for an


hour, and then we’re back with the
return of a longtime Expo favorite:
the ATRA Luncheon, sponsored once
again by Raybestos Powertrain. Enjoy a
sumptuous lunch and world-class enter-
tainment while you meet with friends
old and new and recharge your batter-
ies.
Then it’s off to the opening of the
show floor, where you’ll get a firsthand
look at some of the latest innovations
available to help improve your busi-
ness… and your bottom line.
The trade show goes from 2PM to
5PM, and then leads into one of Expo’s
most anticipated events each year: the
annual Cocktail Reception, as always you can use their
hosted by Transtar Industries. Rub services and prod-
elbows with the movers and shakers of ucts to earn more,
the transmission industry, touch base each and every
with old friends, and meet new ones day.
over a drink and tasty hors d’oeuvres, The trade
all to the strains of one of the many ter- show floor opens
rific musical acts that call Vegas home. once again at
Sure it’s an open bar, but don’t noon and keeps
overdo it: You’ll want to be fresh for going until 5PM.
Sunday’s events, which begin at 8AM But it’s not done yet! This year you’ve been seeing could simply be the
with a new program: the Industry we’re opening the trade show floor a result of a struggling economy. And as
Supplier Meeting. At ATRA, we under- third time, on Monday from 9AM until the economy improves, your business
stand that industry suppliers have 2PM. So you can stick around for a could tank. This is when you need to
widely different needs from those of final day and prepare for the rest of discover the strategies that’ll help you
Rebuilder or Technical Subscribers. So Industry Week, or you can head home keep your business afloat, even after
we want to hear from you. Make your early and make it back in time for the economy turns around.
way down and share your ideas to help Halloween with your kids. And there’s no reason not to attend.
us help you all while enjoying a con- It’s Vegas, baby! It’s where dreams are
tinental breakfast – on us! The booth You Need to Be Here! made! We’ve negotiated some terrific
drawing will immediately follow the By this time you’ve probably pricing just for you, to keep your costs
meeting. already made your decision about low and your enjoyment at an all-time
At 9AM, every shop owner and whether you’re coming to Expo. Maybe high. Just $99 a night at the Hilton,
manager will want to make it down you think you can’t afford it right through Sunday night.
to the Green Eggs & Ham Power now… or maybe you think business has Bring your family and com-
Breakfast. Feast on a multi-course been so good you really don’t need it. bine Expo with your vacation. Enjoy
breakfast and join in a round-table You’re both wrong. The fact is, unmatched cuisine, see world-class
discussion hosted by Scott Johnson, whether business has been good or bad, shows and exhibits, and try your luck
along with the entire What’s Working you need to make your way to Expo. at the tables or the slots. And then write
Management Team. (Oh, and if you see For those who are struggling, we have your trip off as a business expense, and
any eggs that actually are green, don’t dozens of shop owners who were in the let Uncle Sam foot the bill! (Always
eat them!) same situation as you are. They came check with your accountant before
On the technical side, another to Expo, learned how to change their claiming any expenses on your income
new event: the Supplier Showcase. business strategies, and turned their tax.)
Here, some of the industry’s lead- businesses around. You can too, but you Don’t miss out on this opportu-
ing suppliers — including Sonnax, need to get there to learn the secrets that nity to mix business with pleasure, and
Auto Research & Design, Mustang worked for them. redefine your position in the industry.
Advanced Engineering, G-Tec, Superior If your business has been good Make your reservations today, and get
Transmission, Management Feedback for the last year or so, you still need ready to expand your horizons… and
System and Transtar Industries — will to attend. Because unless you’ve been we’ll see you in Las Vegas!
showcase their most impressive offer- adjusting your business model over
ings. Learn what’s new and see how the last few years, that extra business
44 GEARS September 2011
Transtar Industries & ATRA
request the pleasure of your company at the

opening night cocktail reception.


Saturday, October 29, 2011, 5:00 - 7:00 p.m.
Las Vegas Hilton, Ballrooms A & B

7350 Young Drive, Cleveland, OH 44146 855-TRANSTAR www.TRANSTAR1.com


ATRA’s 2011 Powertrain Expo
You need to be at ATRA’s 2011 Powertrain Expo.
Why? Not only is ATRA hosting Expo in Vegas this year, but we will be teaming
with APRA on the show floor to give you two tradeshows under one roof. You
get all the technical and management expertise that ATRA consistently pro-
vides, plus the showcasing of new parts from APRA members.
Learn the latest industry trends, network with tons of potential new partners
and do it in an exciting environment!

a s
L gas
Ve
Hotel Accommodations

October 25-30: $99


October 31 - Nov 1: $169
Mention ATRA to get discounted
rate before October 6, 2011
Las Vegas Hilton
3000 Paradise Rd, Las Vegas, NV 89109
Phone: (800) 635-7711
schedule at a glance
thursday, october 27
2:00pm - 6:00pm Attendee Registration
Management Seminars The Importance of Processes & Procedures in a Crisis - Martin Brooks (Christschurch, New Zealand)
3:00pm - 6:00pm Transformational Thinking - Dennis Madden & Rodger Bland (ATRA)
Technical Seminars
The Quick Fixes You Need Right Now - Lance Wiggins (ATRA) & Randall Schroeder
3:00pm - 6:00pm

friday, october 28
8:00am - 3:00pm Attendee Registration
8:00am - 9:00am ATRA Member Meeting
Management Seminars
Yes You Can!™ - Bob Cooper (Elite Worldwide, Inc)
9:00am - 12:00pm
Technical Seminars A Shop’s Guide to Cost Savings, the Green & Safe Way - Carl Mustari (Chattahoochee Tech College)
9:00am - 10:00am Focusing on What You Need to Fix Transmissions TODAY - Dave Skora
Technical Seminars CAN BUS: A Simplistic But Intuitive View - Bill Henney (Bluereach Automation & Control Ltd)
10:00am - 11:00am Street Smart: Is It Reallly a Transmission Problem? - Mike Brown (ATRA)
Technical Seminars Diagnostic Breakdowns - Sean Boyle (Southern Illinois University)
11:00am - 12:00pm Servicing & Repairing Chrysler Transmissions A to Z - Alan McAvory (Chrysler Midwest Business Center)
Management Seminars Success or Struggle? You Decide! - Maylan Newton (ESi)
1:00pm - 5:00pm The Four Gears in Online Marketing - Danny Sanchez (Autoshop Solutions)
Technical Seminars Electro-Hydraulic & Mechatronic Control - Bob Warnke (Sonnax)
1:00pm - 2:30pm LCT 1000 Problems & Updates - Steve Garrett (ATRA)
Technical Seminars Real World Problems & Corrections - John Parmenter (Precision International)
2:45pm - 4:15pm Vital Voltage Drop Tests You Should Know - Dan Marinucci (Communique)
Technical Seminars Is It The Torque Converter or the Transmission? - Joe Rivera (ProTorque)
4:30pm - 6:00pm Ford Powertrain-Fixing It Right the First Time - Stevie LaVallee (TEST Research)

saturday, october 29
8:00am - 3:00pm Attendee Registration
Management Seminars Creating a Customer...For Free! - Scott Harris (Mustang Marketing)
9:00am - 12:00pm Step Into the Thinking Room - Coach Ron Tunick (CRT Broadcasting)
Technical Seminars What Are You Doing to Reduce Comebacks? - Bill Brayton (ATRA)
9:00am - 10:30am Hybrid Service & Repair for Transmission Techs - Jack Rosebro (Perfect Sky)
Technical Seminars 4EAT, Phase II, 4AT or 5AT Which Is It? - Mike Souza (ATRA)
10:30am - 12:00pm What Qualifies as an Automatic Transmission-Today! - Mike Riley (Transtar)
1:00pm - 2:00pm ATRA Luncheon
2:00pm - 5:00pm Trade Show
5:00pm - 7:00pm Cocktail Reception

sunday, october 30
8:00am - 10:00am Supplier Meeting & 2012 Exhibitor Booth Drawing
9:00am - 2:00pm Attendee Registration
Management Seminars Green Eggs & Ham Power Breakfast - Scott Johnson
9:00am - 12:00pm Round Table Q&A - What’s Working Management Team
Technical Seminars Supplier Showcase: Sonnax Road Show
9:00am - 10:30am Supplier Showcase: AR&D
Supplier Showcase: Mustang Advanced Engineering
Technical Seminars Supplier Showcase: G-Tec
10:30am - 12:00pm Supplier Showcase: Management Feedback Systems
Supplier Showcase: Transtar
Supplier Showcase: Superior Transmission Parts
12:00pm - 5:00pm Trade Show

monday, october 31
9:00am - 1:00pm Attendee Registration
9:00am - 2:00pm Trade Show
Powertrain Expo & Big R Show
Offici
a
v e r 100 Your Trade Off to l Kick-
O Indus
tr y Show Pass gives Week tr y
Indus ies !
o m p an you admission SEMA
C
i n g t heir to 2 shows AAPE &
it
exhib roducts under 1 roof!
X
immed shows
p
latest vices! iately
& ser follow
!

Together Again!

Trade Show Dates Las Vegas Hilton


October 29 - 31 Las Vegas, NV
Registration Form
October 27th - 31st, 2011
Las Vegas, NV

Company Name ATRA Account Number

Contact Person: (will receive all correspondence)

Address

City State Zip

Country

Area Code Phone No. Fax No.


( ) ( )
Email Address

TO REGISTER: Call toll free 1-800-428-8489 or FAX this completed form to 805-988-6761

Badges will be issued from this list. Use a separate sheet for additional registrations.* CONFERENCES Other
PLEASE PRINT CLEARLY
(Includes Luncheon and Trade Show) Categories

Complete Trade
Conference Technical Management Show Luncheon

NAME ______________________________________________________________________________ £ £ £ £ £
NAME ______________________________________________________________________________ £ £ £ £ £
NAME ______________________________________________________________________________ £ £ £ £ £
NAME ______________________________________________________________________________ £ £ £ £ £
NAME ______________________________________________________________________________ £ £ £ £ £
Every 5th Conference attendee is free!
Discount for current ATRA Members only. Join today and enjoy the member discount right away!
Call ATRA for details
Before Sept. 16th Sept. 17th - Oct. 14th ALL
REGISTRATION FEES Qty Member Non Mem Member Non Mem ON-SITE SUBTOTAL

Complete Conference Registrant* _____ $ 395 $ 495 $ 445 $ 545 $ 595 $____________
Technical or Management Conference* _____ 345 445 395 495 545 $____________
Trade Show _____ 10 10 10 10 30 $____________
Extra Luncheon Ticket _____ 45 45 45 45 65 $____________
(Included with Complete, Tech & Management Conferences)

*Conference Registrants may receive Trade Show Passes for spouse and/or children
TOTAL $____________
by contacting ATRA Registration at 1-800-428-8489.
I do not wish to receive any advertising or promotional material from Exhibitors.

PAYMENT INFORMATION
* Check enclosed payable and mail to: ATRA, 2400 Latigo Avenue, Oxnard, CA 93030 Check # ___________________
Charge to: * MasterCard * Visa * AMEX * Discover
Card Number __________________________________________________________ Expiration Date Security Code

Print Name on Card ___________________________________________________________________ Signature _________________________________________________


3:00pm - 6:00pm Transformational Thinking - Dennis Madden & Rodger Bland (ATRA)
Technical Seminars
The Quick Fixes You Need Right Now - Lance Wiggins (ATRA) & Randall Schroeder
3:00pm - 6:00pm

friday, october 28

Atra’s Supplier
8:00am - 3:00pm
8:00am - 9:00am
Management Seminars
Attendee Registration
ATRA Member Meeting

Showcase! New Event


Yes You Can!™ - Bob Cooper (Elite Worldwide, Inc)
9:00am - 12:00pm
Technical Seminars A Shop’s Guide to Cost Savings, the Green & Safe Way - Carl Mustari (Chattahoochee Tech Co
9:00am - 10:00am Focusing on What You Need to Fix Transmissions TODAY - Dave Skora
Technical Seminars CAN BUS: A Simplistic But Intuitive View - Bill Henney (Bluereach Automation & Control Ltd)
Sunday, October 30th, see time below:
10:00am - 11:00am
Technical Seminars
Street Smart: Is It Reallly a Transmission Problem? - Mike Brown (ATRA)
Diagnostic Breakdowns - Sean Boyle (Southern Illinois University)
11:00am - 12:00pm Servicing & Repairing Chrysler Transmissions A to Z - Alan McAvory (Chrysler Midwest Business Ce
Management Seminars Success or Struggle? You Decide! - Maylan Newton (ESi)

A
TRA’s The Four
1:00pm - 5:00pm Supplier
Gears in Online Feedback
Marketing - Danny Systems and
Sanchez (Autoshop Solutions)
Showcase presents Transtar Industries – will be
Technical Seminars Electro-Hydraulic & Mechatronic Control - Bob Warnke (Sonnax)
some of the industry’s showcasing their most impres-
1:00pmleading LCT 1000 Problems & Updates - Steve Garrett (ATRA)
- 2:30pm suppliers – includ- sive offerings. Learn what’s
Technical
ingSeminars Real World
Sonnax, Auto Problems & Corrections
Research new and see - Johnhow
Parmenter
you can(Precision
use International)
2:45pm&- 4:15pm
Design, Mustang Advanced
Vital Voltage Drop Tests their
You Shouldservices andMarinucci
Know - Dan prod- (Communique)
Engineering, G-Tec, Superior
Technical Seminars Is It The Torque Converteructs or thetoTransmission?
earn more, each and
- Joe Rivera (ProTorque)
Transmission, Management everyday!
4:30pm - 6:00pm Ford Powertrain-Fixing It Right the First Time - Stevie LaVallee (TEST Research)

saturday, october 29
8:00am - 3:00pm Attendee Registration
Management Seminars Creating a Customer...For Free! - Scott Harris (Mustang Marketing)
9:00am - 12:00pm Step Into the Thinking Room - Coach Ron Tunick (CRT Broadcasting)
Technical Seminars What Are You Doing to Reduce Comebacks? - Bill Brayton (ATRA)
9:00am - 10:30am Hybrid Service & Repair for Transmission Techs - Jack Rosebro (Perfect Sky)
Technical Seminars 4EAT, Phase II, 4AT or 5AT Which Is It? - Mike Souza (ATRA)
10:30am - 12:00pm What Qualifies as an Automatic Transmission-Today! - Mike Riley (Transtar)
1:00pm - 2:00pm ATRA Luncheon
2:00pm - 5:00pm Trade Show
5:00pm - 7:00pm Cocktail Reception

sunday, october 30
8:00am - 10:00am Supplier Meeting & 2012 Exhibitor Booth Drawing
9:00am - 2:00pm Attendee Registration
Management Seminars Green Eggs & Ham Power Breakfast - Scott Johnson
9:00am - 12:00pm Round Table Q&A - What’s Working Management Team
Technical Seminars Supplier Showcase: Sonnax Road Show
9:00am - 10:30am Supplier Showcase: AR&D
Supplier Showcase: Mustang Advanced Engineering
Technical Seminars Supplier Showcase: G-Tec
10:30am - 12:00pm Supplier Showcase: Management Feedback Systems
Supplier Showcase: Transtar
Supplier Showcase: Superior Transmission Parts
12:00pm - 5:00pm Trade Show

50
Sunday, October 30th
monday, october 31
9:00am - 1:00pm Attendee Registration GEARS September 2011
9:00am - 2:00pm Trade Show
RACING & PERFORMANCE
A world of ideas and innovation. The latest racing and performance products and technology. All the major
manufacturers plus hundreds of new suppliers. It’s “new” on full throttle everywhere you look, and it’s
only at SEMA–the show that drives the racing and performance industry. Register now and wrap your head
around it all this November.

Register today at
SEMAshow.com/GRM

Las Vegas Convention Center, Las Vegas, Nevada


Exhibit Days: Tuesday, Nov. 1 - Friday, Nov. 4, 2011
Education Days: Monday, Oct. 31 - Friday, Nov. 4, 2011

11SS_Racing_GMG.indd 1 7/8/11 1:46 PM


(Paid Advetorial)
BOOKSTORE SALE
ATRA EXPO 2011
LAS VEGAS, NV

STOP BY THE
ATRA BOOKSTORE BOOTH FOR ALL
YOUR TECHNICAL INFORMATION
POWER INDUSTRY NEWS
GEARS does not endorse new products but makes this new information available
POWERTRAIN INDUSTRY NEWS to readers. If you have a new product, please email the press release information
with applicable digital photo or drawing to fpasley@atra.com or send by mail to
GEARS, 2400 Latigo Avenue, Oxnard, CA 93030.

Precision Introduces New ZF Valve Body Separator ATI Introduces Super F™


Plates Transmission Fluid
Original Number
PI P/N V/B Code Replacement P/N
Stamped Into Plate
82490 A035/ B035 1068-327-141 1068-227-035
USE
A036/ B036 1068-327-145 N/A
PI# 82051
82495 A046/ B046 N/A N/A
82047 A047/ B047 1068-327-163 1068-227-047
82051 A051/ B051 1068-327-179 1068-227-051
82052 A052/ B052 1068-327-180 1068-227-052
ATI Performance Products is proud
82253 A053/ B053 1068-327-189 1068-227-053
to introduce a 100% synthetic Type F
82063 A063/ B063 1068-327-210 1068-227-063 fluid. ATI was never a believer in syn-
82065 A065/ B065 1068-327-224 1068-227-065 thetic ATF because it wasn’t available
with the additive named Type F. This
Precision's New ZF Valve Body Separator Plates
friction modifier chemistry hasn’t been
Precision International is pleased to announce the availability of Valve Body blended into a full synthetic ATF until
Separator Plates for the ZF6HP19, 21, 26 and 32 units. These plates have bonded now.
rubber beads to provide sealing between orifices and tracks in the valve body and To achieve this, ATI teamed up with
case. Joe Gibbs Driven to produce the right
These plates vary from vehicle to vehicle. Our comprehensive identifica- fluid for consistent crisp shifting, supe-
tion chart will assist you in choosing the correct plate for the vehicle. For more rior heat dissipation, and amazing life
information visit Precision International on line at www.transmissionkits.com. over standard petroleum based fluids.
The Super F fluid was tested for over
a year in the ATI Drag Pak Challenger,
Precision International Introduces Its New netting a solid 0.02 faster than a popular
ZF6HP19/19X Overhaul Kit non-synthetic Type F. The Super F fluid
Precision International is please to introduce its new overhaul kit, part number was also run for the full 2010 race sea-
K82900N. This kit covers ZF6HP19 six-speed, rear wheel drive transmissions and son in Chris Rini’s Pro Street Stratus,
ZF6HP19X six-speed, 4WD transmissions, years 2000-10. helping him take the NMCA champion-
Master and Banner kits are also available. ship with record passes of 6.15 and 234
To learn more, visit Precision on line at www.transmissionkits.com. mph. For good measure ATI also had
Dave Hance abuse the product in his
A & Reds Introduces New PTO Bench Mount record setting Drag Radial car as well as
Many standard transmissions, transfer cases and heavy duty units like the his ADRL Pro Mod.
Allison LCT1000 offer PTO capabilities. Because of the awkward design of these
units, there’s often no good way to mount them to your bench. Super F is available in four different
The PTO mount solves this problem: Our PTO mount is made in two sizes (1 sizes:
3/8” and 1 1/2”) and fits the most popular bench mounting fixtures already in the Quart bottle 100001
shops. The round stock is welded
Case of 12 bottles 100001-12
to the 3/8” thick steel base plate
in a mortis-and-tendon fashion Gallon 100004
for the utmost strength. Case of 4 gallons 100004-4
For more information,
contact your A & Reds
salesperson at 1-800-835-1007 For more, visit ATI on line at www.
or Rob Rasmussen at ext. 124. atiracefluid.com, or call, toll free, at
1-800-203-5094.

54 GEARS September 2011


Sonnax Releases New the 2003-2004 Ford 6.0L diesel and its ficult for anyone to keep up,” says Jim
E4OD/4R100 Solenoid cousin the International VT365. “Oil Berry, Vice President of Marketing.
Regulator Valves leaks are one of the biggest issues “Transtar understands how essential the
with these pumps,” says TJ Abrams, 2011 Automatic Transmission Parts cat-
JASPER Diesel Quality Group Leader. alog is to our customers. Whether they
“JASPER uses critically-sized O-rings need to order parts, keep updated on the
to prevent leaks from the rear end seal- latest fixes, or see exploded views, this
ing plate. Also, 100% of the O-rings catalog is necessary in every shop.”
within the pump are replaced, along “At Transtar, we understand that
with any discharge fittings which are world-class customer service isn’t
a major problem on 1994-2002 Ford something that you do once. It’s a
Powerstroke diesels. reputation you earn on a daily basis,”
Another common issue is the states Neil Sethi, President, Driveline
36947-14, Late Style • 36948-22, Early Style loss of flow or pressure, caused if the Distribution Group. “We want to be
swashplate turns. “JASPER installs a sure that we provide customers with the
set screw in the housing to prevent the solutions and tools, like our new cata-
Sonnax now offers two versions of swashplate from turning, and replac- logs, to help them do their jobs more
the solenoid regulator valves and tool es the thrust washers for the plunger effectively and efficiently.”
kits to salvage worn valve bodies and rotor,” says Abrams. “This is a key The 2011 Automatic Transmission
restore proper solenoid regulator valve wear item that can cause pressure and Parts catalog covers fifteen new trans-
(SRV) circuit function in both early flow loss.” missions, such as the GM 2ML70,
(36948-22) and late-style (36947-14) Each HEUI pump is tested after Ford 6R140 and Volkswagen O2E
E4OD/4R100 units. being remanufactured. “Pressure, flow (DCT). Many new photographs have
Bore wear at the SRV reduces oil and leaks are scrutinized on a custom- been added to help customers recog-
supplied to shift, TCC, and coast clutch built test stand to ensure a quality prod- nize transmissions that may be difficult
solenoids. This regulated pressure also uct,” added Abrams. to identify. Also new are terminol-
provides lube oil to the intermediate or For more information on Jasper’s ogy pages, technical manuals, and a
center support area. remanufactured diesel fuel injection transmission code section, which con-
The 1996-and-later valve bodies components, call 800-827-7455, or tains alternate transmission names.
incorporated a two-spool anodized alu- visit www.jasperengines.com. Additional charts for Honda have been
minum valve that’s prone to flaking added as well.
of the anodize layer, causing prema- Transtar Releases Top For further details on Transtar’s
ture wear of the valve and bore. The Automatic Transmission comprehensive product line contact
1995-and-earlier have a three-spool Parts Catalog your Transtar representative or call
steel valve that wears the bore, result- 855-Transtar. To view or download
ing in excess clearance when hot. the new Transtar 2011 Automatic
To learn more, visit Sonnax at Transmission Parts catalog, visit www.
www.sonnax.com. Transtar1.com/catalogs.

Diesel HEUI Pumps Tri Component


Remanufactured by Introduces TCC Friction
JASPER Plates for the ZF6HP
The Hydraulic Electronic Unit
Injector (HEUI) pump was once con-
sidered a disposable piece on a die-
sel engine. Now Jasper Engines &
Transmissions, the nation’s leader in
remanufactured drivetrain products, has
turned the HEUI pump into a reliable, Transtar Industries, Inc. announced
remanufactured component that cus- the release of their 2011 Automatic
tomers can install with confidence. Transmission Parts catalog. Featuring
HEUI fuel systems appeared more than 150 automatic transmissions,
around 1994. Soon the Ford this catalog is the most comprehensive, Tri Component introduces the
Powerstroke, International DT Series, accurate, up-to-date, and user-friendly availability of torque converter friction
and the Caterpillar 3126 each had a catalog in the industry. plates for the ZF6HP26 (Jaguar S-type
variation of this system, which uses “Every day our team hears from 2.7L 6V diesel).
engine oil under high pressure to pump customers regarding how often they uti- Tri Component’s part number
fuel into the combustion chamber. lize Transtar’s catalogs. Transmissions PX-26-12 is a flat plate with 24 teeth.
One such pump can be found on have grown so complex that it’s dif-
GEARS September 2011 55
POWER INDUSTRY NEWS
Plates are lined with Kevlar®- The PML pan also adds rigidity to G-TEC Now Distributes
composition, OE-design friction seg- the powertrain with sand cast alumi- BlueReach Automation
ments on both sides of the high strength num, providing more structural stiff-
steel core. A full line of the ZF plates ness than stamped steel.
will be announced shortly. Images and pricing are available on
Tri Component’s USA-based engi- PML’s web site: www.yourcovers.com.
neering team specializes in proven
solutions for the converter rebuilder at RDG Serving
favorable pricing. Southern Africa
For more information, visit Tri With a rapidly growing vehicle
Component on line at www.tricompo- population, Southern Africa is a thriving G-TEC Inc now distributes
nent.com. market for transmission specialists. BlueReach Automation & Controls.
Rex Diff & Gearbox (RDG) G-TEC Transmission Dynos will feature
PML Now Provides was founded in 1992 and has six BlueReach’s E-Zee Shift allowing
Low Profile Support to branches in major cities throughout testing of modern CAN bus-controlled
1960s Ford Muscle Cars South Africa. RDG has a dedicated transmissions. G-TEC Dynos also
automatic transmission repair facility in feature Eddy current load cells.
Johannesburg on vehicles from inside The E-Zee Shift controls Valve Body
South Africa and neighboring countries. Machines and shifts the transmission in
The company is accredited by the vehicle. OBDII data handling, learn
South African Bureau of Standards function capability, individual solenoid
(SABS), Automobile Association controls, and DC, PWM, and current-
Quality Assurance (AAQA) and is a controlled transmission capability mode
member of the US-based Automatic are featured. E-Zee Shift is compatible
Transmission Rebuilders Association with SuperShifter and TranX cables.
(ATRA). General Motors, Hyundai and BlueReach’s Sensor Monitor
Nissan in South Africa have service checks transmission sensors, ABS,
agreements with Rex Diff & Gearbox. engine, and other sensors including
For more information, go to www. the latest two-wire active Hall effect
PML has just released its latest rdg.co.za. sensors. BlueReach's Phaze Drive has
offering: a low profile transmission pan Quad Q drive technology to test Stepper
for the Ford C6 transmission. Now the Precision International Motors from vehicles with CVTs.
classic Ford and Mercury muscle cars Introduces New 4R75E/W http://www.g-tec.com
from the 1960s and ’70s can benefit NEW Product Housing
Extension Technical Bulletin
Gasket 800-725-6499, (417) 725-6400.
from the strength and cooling of an
aftermarket PML pan.
Since 2003, PML has offered a 4R75E/W
large, extra-capacity pan for truck own-
ers with the Ford C6 transmission.
PI# 37706This / Extension Housing gasket
new, low profile version now expands
the field, offering muscle cars and low-
Thevehicles
clearance material and configuration
a functional, for the extension housing gasket used in
stylish
4R75E/W Ford transmissions, was changed in 2007. OE# 9L3Z-7086-B,
option. now has a steel core with a rubber foamet type of coating.
Manufactured from the high qual-
Precision
ity, sand International that
cast aluminum is pleased
PMLtoisannounce the availability PI# 37706,
which is an exact replacement of this OE gasket. This gasket fits year coverage
known2007-2010
for, this and
pan isisrecommended
designed totofit be replaced on each rebuild.
many of the classic Comets, Cougars,
Torinos, Montegos, and Thunderbirds,
as well as Fairlanes and Lincoln LTDs. PI# 37706 / Extension
Offered in three finishes — as-cast, Housing gasket
black powder coat, and polished —
it’s not just the look of this pan that’s
beneficial. The fins act as a heat sink The material and configuration for the extension housing gasket used in
to transfer heat out of the transmis- 4R75E/W Ford transmissions was changed in 2007. OE# 9L3Z-7086-B now has a
sion fluid. A thick, precision-machined steel core with a rubber foamet-type of coating.
gasket flange provides a leak-free seal. Precision International isRUBBER
pleased to announce the availability PI# 37706, which
FOAMET

A drain hole and magnetic drain plug is an exact replacement of this OE gasket. This gasket fits year coverage 2007-2010
allow for easier oil changes. and is recommended to STEEL
be replaced on each rebuild.
For more, visit Precision at www.transmissionkits.com.
56 GEARS September 2011
SHOPPER CLASSIFIED ADS
GEARS Shopper advertising costs $325.00 for a one time insertion ad, (2 1/4 X 3) 2.25 X 3. Larger ads can be placed
elsewhere in the magazine and are charged at comparable rates. Check or money order must accompany all orders.
For information on Shopper advertising in GEARS, contact GEARS, 2400 Latigo Avenue, Oxnard, CA 93030, or call
(805) 604-2000.

Automatic * Standard ERIKSSON INDUSTRIES


Transfer Case Parts Division of Wentworth Engineering
Hard Parts * 1946-2010 * Soft Parts
1-800-388-4418
Authorized Parts Distributor

•Remanufactured Units * DYNO TESTED*


•5HP30, 5HP24, 5HP19, 5HP18, 4HP24, 4HP22,
4HP18, 4HP14
•Specializing in SAAB 900/9000 5SP,
as well as T-37 A/T

800-835-1007
•1 YEAR UNLIMITED MILE WTY•
• Hard Parts: NEW / USED / REMANUFACTURED
~
Se Habla Espanol Soft Parts / Friction Kits / Steel Kits / Repair Manuals
• Lifetime Fluids / Rebuild Kits / Valvebody Kits
Quality Parts * Excellent Service
Fair Prices 1-800-388-4418
Fax: (860) 395-0047
www.erikssonindustries.com
Visit our web site www. areds.com 146B Elm St., Old Saybrook, CT 06475

**COMPUTERS**
Transmission Control Module
ECM & TCM
Mitsubishi-Honda-Hyundai-GEO Heated Cooler
Kia-Mazda-Nissan-Suzuki-Toyota Line Flusher
BOSCH ECM
GM - Ford - Chrysler - Dodge 800-725-6499
Next Day Air Shipping Available 417-725-6400
One Year Warranty
Best Customer Service! Transmission
Ford *GM * Chrysler off vehicle Dyno/CV
ECM reprogramming available Tester
888-217-4072
Autocomp Technologies, Inc.
8515 N. Freeway, Houston, Texas www.g-tec.com

GEARS September 2011 57


SHOPPER CLASSIFIED ADS
GEARS Shopper advertising costs $325.00 for a one time insertion ad, (2 1/4 X 3) 2.25 X 3. Larger ads can be placed
elsewhere in the magazine and are charged at comparable rates. Check or money order must accompany all orders.
For information on Shopper advertising in GEARS, contact GEARS, 2400 Latigo Avenue, Oxnard, CA 93030, or call
(805) 604-2000.

Equipment Manufacturing Corp.


ONE SOLUTION ONE SOURCE

D
BMW Mercedes-Benz Audi R •COMPLETE UNITS OR TRANSFER CASE PARTS

I
•NEW AND REBUILT TRANSMISSIONS
Remanufactured to •OVER 1,000 AXLES IN STOCK

V
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Perfection •UPS DAILY
•DAILY DELIVERIES TO YOUR DOOR
Hundreds of Transmissions in-stock. E •STANDARD, EXTENDED & LIFETIME
WARRANTY OPTIONS
Immediate installation available.
2 year unlimited warranty. L
Dyno-tested. I
Remanufactured torque converter included.
N
Toll free 800 - 372 - TRANS
E
1331 Rollins Road • Burlingame, CA 94010
888-833-9000 www.partsbyweller.com
tel 650 - 348 - 3990 fax 650 - 348 - 3019 www.equipmentmanufacturing.com (800) 822-2375

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58 GEARS September 2011


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SHOPPER CLASSIFIED ADS
GEARS Shopper advertising costs $325.00 for a one time insertion ad, (2 1/4 X 3) 2.25 X 3. Larger ads can be placed
elsewhere in the magazine and are charged at comparable rates. Check or money order must accompany all orders.
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SHOPPER CLASSIFIED September 2011
GEARS classified advertising cost $95.00 for up to 50 words for a one time insertion. ATRA members are eligible to receive up to three (3) FREE classified
advertisements in GEARS annually (per 9 issues). Members wishing to place ads once their three FREE ads have been placed may do so at the cost listed above.
Ads exceeding the maximum word count will cost $1.50 for each additional word (not including phone number and address).

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GEARS For The transmission Rebuilding Industry


HELP WANTED: Seeking an ex-
perienced Sales Rep. for an estab-
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This could Must have knowledge of transmis-
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BUSINESS FOR SALE: Colorado missions at torque converter re-
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sion Shop For Sale In business
cludes Real Estate. Owner retiring. of torque converter applications,
25 plus years. Large commercial
Adjusted Profit $84,000+ Charlie purchase cores, and possible sales
referral base, excellent reputa-

62 GEARS September 2011


duties. Need to relocate to Iowa. HELP WANTED: Sales Open- Please email resumes to: Subject
Excellent benefits. Email resume ing - Sales/marketing of top qual- Line: BB# 1106, dbland@atra.com
to: susan1@gopnh.com Precision ity torque converters. Must have or fax to (805) 604-2006 Attention:
of New Hampton, Inc. ATRA Mbr excellent communication skills, Dbland BB# 1106. ATRA Mbr
product and industry knowledge.
HELP WANTED: Senior Prod- Position does not require reloca- HELP WANTED: Experienced
uct Manager - Leading producer/ tion. Excellent benefits. Email re- Technicians, Rebuilders, R &R, Di-
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steering rebuild kits seeks highly cision of New Hampton, Inc. Writers. Minimum of three years
qualified individual as Senior Prod- ATRA Mbr experience references a must and
uct Manager. Bachelor’s degree work history and certifications.
in Engineering & 10-years post- HELP WANTED: Nevada – Expe- Top pay, medical insurance, paid
graduate experience required, plus rienced transmission rebuilder for vacation and a 5 day work week.
seasoned leadership and man- a growing family owned business Located in the center of the Texas
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processes. Powertrain remanufac- clude references, work history and to a1m@classic.net or mail to Per-
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Signature________________________________________________

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GEARS • 2400 LATIGO AVENUE • OXNARD, CALIFORNIA 93030


or call: (805)604-2000
U.S. $30 ~ Canada $45 ~ Other Areas $65

GEARS September 2011 63


ADVERTISERS
Name Page Name Page

ATRA Bookstore................................................................ 53 Precision International.......................................................... 21


http://members.atra.com www.transmissionkits.com
ATRA Powertrain Expo 2011.......................................... 46–49 Raybestos Powertrain............................................................ 3
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AA Midwest........................................................................... 19 Seal Aftermarket Products................................................... 17
www.aaeq.net www.sealaftermarketproducts.com
Certified Transmission............................................................ 9 SEMA................................................................................... 51
www.certifiedtransmissions.com www.sema.org
ETE Reman.......................................................................... 43 Slauson Transmission Parts................................................. 31
www.enginetrans.com www.slauson.com
EVT Parts............................................................................... 7 Sonnax Industries............................................................... IFC
www.evtparts.com www.sonnax.com
Exedy Globalparts Corporation............................................ 11 SuperFlow Technologies Group........................................... 22
www.exedyusa.com www.superflow.com
Ford Customer Service Division............................................. 5 Superior Transmission Parts..........................................13, 52
www.fordparts.com www.superior-transmission.com
G-Cor Automotive Corp........................................................ 27 TCI Automotive..................................................................... 23
www.G-Corautomotive.com www.tciauto.com
G-TEC, Inc........................................................................... 22 Transgo................................................................................ 41
www.g-tec.com www.transgo.com
Jasper Engines & Transmissions....................................... IBC Transtar Industries, Inc...................................................25, 45
www.jasperengines.com www.transtar1.com
Life Automotive Products Inc................................................ 15 TransTec By CORTECO....................................................... 33
www.smartblend.com www.transtec.com
Lubegard® by International Lubricants, Inc...................... OBC TRNi Inc............................................................................... 29
www.lubegard.com www.trannybuilder.com
Management Feedback Systems, Inc.................................. 19 VBX - ValveBody Xpress, Inc............................................... 35
www.mfsfred.com www.valvebodyxpress.com
Mustang Advanced Engineering.......................................... 23 Whatever It Takes Transmission Parts, Inc.......................... 39
www.mustangae.com www.wittrans.com
Precision European Inc........................................................ 63
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CALENDAR

2011
ATRA Supplier Members
2011

Reserve your free table top display for the


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64 GEARS September 2011


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