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COCA-COLA

ABOUT COMPANY:
Coca-Cola, or Coke, is a carbonated soft drink produced
by The Coca-Cola Company. Originally intended as a patent
medicine, it was invented in the late 19th century by John
Pemberton and was bought out by businessman. As a Griggs
Candler, whose marketing tactics led Coca-Cola to its
dominance of the world soft-drink market throughout the 20th
century? The drink's name refers to two of its original
ingredients, which were kola nuts (a source of caffeine)
and coca leaves. The current formula of Coca-Cola remains
a trade secret, although a variety of reported recipes and
experimental recreations have been published.
The Coca-Cola Company produces concentrate, which is then
sold to licensed Coca-Cola bottlers throughout the world. The
bottlers, who hold exclusive territory contracts with the
company, produce the finished product in cans and bottles from
the concentrate, in combination with filtered water and
sweeteners.
The Coca-Cola Company has on occasion introduced other cola
drinks under the Coke name. The most common of these
is Diet Coke, along with others including Caffeine-Free Coca-
Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola
Zero, Coca-Cola Vanilla, and special versions with lemon, lime,
and coffee. Based on Interbrand's "best global brand" study of
2015, Coca-Cola was the world's third most valuable brand, after
Apple and Google.
In August 2014 the company announced it was forming a long-
term partnership with Monster Beverage, with the two forging a
strategic marketing and distribution alliance, and product line
swap. As part of the deal Coca-Cola was to acquire a 16.7% stake
in Monster for $2.15 billion, with an option to increase it to 25%.
In December 2016, Coca-Cola bought many of the
former SABMiller's Coca-Cola operations.
Type Cola
Manufacturer The Coca-Cola Company
Country of origin United States
Introduced May 8, 1886; 131 years ago
Colour Caramel E-150d
Flavour Cola
Variants  Diet Coke
 Diet Coke Caffeine-Free
 Caffeine-Free Coca-Cola
 Coca-Cola Zero
 Coca-Cola Cherry
 Coca-Cola Citra
 Coca-Cola Life
Related products Pepsi
RC Cola
Afri-Cola
Postobón
Inca Kola
Kola Real
Cavan Cola
Website www.coca-colacompany.com
The world is changing all around us. To continue to thrive as a
business over the next ten years and beyond, must look ahead,
understand the trends and forces that will shape our business in
the future and move swiftly to prepare for what to come. We
must get ready for tomorrow today. That's what 2020 Vision is
all about. It creates a long-term destination for business and
provides us with a "Roadmap" for winning together with our
bottling partners.

Mission:
Roadmap starts with mission, which is enduring. It declares
purpose as a company and serves as the standard against which
weigh actions and decisions.

 To refresh the world...


 To inspire moments of optimism and happiness...
 To create value and make a difference.

Vision:
It serves as the framework for our Roadmap and guides every
aspect of our business by describing what we need to accomplish
in order to continue achieving sustainable, quality growth.

 People: Be a great place to work where people are inspired


to be the best they can be.
 Portfolio: Bring to the world a portfolio of quality beverage
brands that anticipate and satisfy people's desires and
needs.
 Partners: Nurture a winning network of customers and
suppliers, together we create mutual, enduring value.
 Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
 Profit: Maximize long-term return to shareowners while
being mindful of our overall responsibilities.
 Productivity: Be a highly effective, lean and fast-moving
organization.

Live Values:
Values serve as a compass for our actions and describe how we
behave in the world.

 Leadership: The courage to shape a better future


 Collaboration: Leverage collective genius
 Integrity: Be real
 Accountability: If it is to be, it's up to me
 Passion: Committed in heart and mind
 Diversity: As inclusive as our brands
 Quality: What we do, we do well.

Focus on the Market:


 Focus on needs of consumers, customers and franchise
partners
 Get out into the market and listen, observe and learn
 Possess a world view
 Focus on execution in the marketplace every day
 Be insatiably curious

Work Smart:
 Act with urgency
 Remain responsive to change
 Have the courage to change course when needed
 Remain constructively discontent
 Work efficiently
HR practices
1. COMPANY CULTURE:
 Special training is given to employees, new employees also
are placed with old ones to learn work and the values
prevalent in the company.
 Two cups tea are free for every employee daily this
represents the hospitable nature of the company, This
factor keeps the employees motivated as they are taken well
care this fact is clear by the physical actions took by the
company.
 The company working environment is really a good blend
of Asian and western values.

2. WAGES:
 Coca-Cola is providing smart wages to its employees, which
are competitive and really satisfactory .With wages lot of
facilities and amenities are provided according to the
policy.
 Structure of wages can be described as:
 Blue collar workers are offered wages along with
commission salesman are offered wages plus commission
pursuing certain criteria.
 White collar workers who are the officers and the
executives draw a handsome amount salary with incentives.

3. STAFFING AND TRAINING:


All over the world they are involved in innovative programs that
give hard-working, knowledge hungry students books, supplies,
places to study and scholarships.
4. ANNUAL LEAVES:
Coca-Cola international has different leaves structures in
different regions and countries of the world where they have
their company.
Designation: - Allowed leaves
Supervisor: - 26 leaves per annum
Above than Supervisor: - 26 leaves per annum
Below supervisor: - 24 leaves per Annum

5. MEDICAL FACILITIES:
 Treatments are provided to employees as per their
designations.
 The medical facilities are also provided to supervisors as
well as the officers in the Company.

6. MENTORING PROGRAMMES:
Creating a system of mentoring programs that include,
 One-on-one mentoring
 Group mentoring
 Mentoring self-study tools.

a. Coca-Cola North America and The Minute Maid


Company have one-on-one mentoring programs designed
to foster professional growth and development.
b. These programs promote trusting relationships for
networking, coaching, career counselling and life lessons.

7. JOB ANALYSIS AND DESIGNING:


Job description and job analysis in which they get the
information about:
 Employees work activities
 Human behaviour
 Performance standard
 Job context
 Human requirements

8. PLANNING AND FORECASTING:


 Coca cola HR department involves in company strategic
planning and they also make sufficient planning for hiring
new employees in the future.
 They forecast for the expected employees needs in the
organization. They forecast of employees on the change
technology and increasing in productivity.

9. RECRUITMENT PROCESS AT COMPANY


 First of all HR Department give ads in newspapers,
company website, institutions etc. Then application form,
from candidates with required documents and CV is asked
for and then analysed.
 Recruitment is both-Internal recruitment and External
recruitment.

10. TRAINING POLICIES OF COCA COLA:


 After recruiting the fresh employee, they are trained for
three months and also pay them salaries after three months
they become part of a firm.
 Coca Cola also give training to existing employee
depending upon the condition for example if new
technology is introduced first of all, full training is given
about new technology then they are allowed to start their
new job.

11. PERFORMANCE APPRAISAL:


Coca cola performance appraisal is on the annual basis. Hr
manger says “we appraise our employee on their performance.

12. COMPENSATION BENEFITS:


 Basic salary
 Bonus
 Medical facility
 Gratuity fund
 Social security

13. SAFETY POLICY:


 Protect the employees and ensure public safety extending
throughout the organization.
 Integrated approach of innovation for the safety of
employees at all operation levels.
 Establish mechanisms to communicate effectively with the
employee’s consumers and government on the safety
performance.