Professional Documents
Culture Documents
Advertising Cont.…
Social Change in the 70’s
Advertising used for a new product: a political candidate
In conjunction with the more risqué cinema in La Movida, advertising also
began to become more uninhibited
Notable ads in the 70s: the Fa Blonde, El Almendro “Come home for
Christmas.” The Schwepps “Tonic Water Man”
Advertising in the 80’s and Beyond
In the 80’s Spain joined the EU which also opened up more advertising
possibilities
In conjunction with the more risqué
Because of this, the country experienced the best advertising decade in
history
The rise of the Internet has changed the way that companies reach out to
their customers, since advertising has always been dependent on
technological advances
4/3/17
Spain as an economic world power
House prices rose 220% between 1997 & 2007
“Modernizing laws” on same sex marriage
4 factors of post-85 economic recovery
1. Low interest rates
2. Incorporation into the Eurozone
3. European Union liberalization policy
4. Privatization of the equivalent private-sector companies in Latin America
“Spanish Miracle”
Primary accumulation circuit: production of surplus value in expanded
reproduction schemes
Secondary-circuit accumulation: circulation of capital in the built
environment
Government Help in the “Miracle”
“Build anywhere laws”
Lax environment laws
These kick started the economic growth and the “bubble”
El Partido Socialista Obrero España (PSOE)
Under leadership of José Luis Rodriguez Zapatero
o Talante politics
4/5/17
Popular Party had to handle crisis on 5 points:
1. Economic
2. Financial
3. Institutional
4. Social
5. Constitutional
Social & economic crisis among Spanish youth