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[Austin Adam]

[Kenan Mayfield]

2018 Boxing Brawl


Marketing Plan
Prepared: 3/14/2018

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[Boxing Brawl] Marketing Plan [2018]

Table of Contents
Marketing Plan Summary …………….…………………………………..........................
The Event ………………………………………………………………………………………………………………
Market Overview …………………………………….………………………………………………………………….
Marketing Objectives …………………………………………………………………………………………………
Marketing Strategy ………………………………..………………………………………………………………….

Background Analysis ……………………….………………………………………………………………


Event Overview ……………………………………………………………………………………………………..
Vision Statement ………………………………………….…………………………………………………………….
Mission Statement ……………………………………………………………………………………………………..
Business Objectives …………………………………….…………………………………………………………….
Products/Services ………………………………………..…………………………………………………………….
SWOT ………………………………………………………………………………………………………………………….
SWOT Activity Sheet ………………………………………………………………………………………………….

Market Overview ……………………………….………………………………………………………………


Market Overview ………………………………………………………………………………………………………..
Customer/Participants ………………………………..……………………………………………………………..
Customer/Sponsors ………………………………..……………………………………………………………..
Competitor Analysis ……………………………………….………………………………………………………….

Location Analysis ………………………………………………………………………………………………


Overview/Description ………………………………………………………………………………………………..
Demographics ………….………………………………..……………………………………………………………..
Accommodations/Landmarks ………………………………..………………………………………………..
Restaurants ……………………………………….………………………………………………………….

Marketing Mix Objectives & Strategies …………………………………………………


Product/Services …………………………………………………………………………………………………………
Pricing …………………………………………………………………………………………………………………………
Positioning (Place) ………………………………………………………………………………………………………
Promotions ……………………………………………………………………………………………………………………
Marketing Sales & Activity Chart …..…………………………………………………………………………….

Finances ………………………………………………………………………………………………………………….
Marketing Budget [Year] …………………………………………………………..……………………………….

Contingencies ……………………………………………………………………………………………………….
Monitoring/Measurement Activities ………………………………………………………….
Communication Plan …………………………………………………………………………………………
Supporting Documentation ……………………………………………………………………………
Flyer ………………………………………………………………………………………………………………………………
Social Media Template ……………………………………………………………………………………………………

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[Boxing Brawl] Marketing Plan [2018]

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Marketing Plan Summary


The Event
Event name: 2019 Boxing Brawl

Event location: MGM Grand, Las Vegas, Nevada

Event structure and owners: This event is open to the public upon a purchase of a ticket.
The owners of this event are Austin Adams and Kenan Mayfield

Owner/s experience: The owners have been running the Boxing Brawl for 10 years now. It
first started out in the local town of Tiffin, Ohio. It has now grown into one of the biggest
boxing events in the world.

Market Overview
Target market:
The event will target the public who are 15 and up. We will also market out to the celebrity
side of the event. Boxing events in the past have attracted big names such as LeBron James,
JayZ, Mark Wahlberg, and many more

Participant profile:
Participating in the Welterweight event will be Manny Pacquiao, Tim Bradley, Keith Thurman,
Amir Khan, Danny Garcia, Shawn Porter, and Kell Brook. Middleweight participants will be
Triple G, Canelo Alvarez, Danny Jacobs, and Bill Joe Saunders. Heavyweight participants will
be Deontay Wilder, Anthony Joshua, Luis Ortiz, and Alexander Povetkin

Spectator profile:
Our spectators are usually a fan of the sport and enjoy watching boxing. There may be some
exceptions to publicity stunts for celebrities. This will also attract some audience from MMA
and UFC.

Sponsor profile:
Our sponsors for this event will be BudLight and Buffalo Wild Wings at the Gold Status. The
Silver Status will be EverLast and Sugardale. Coming in at the Bronze Status will be Coca-
Cola and FritoLay.

Competitor profile:
The profile for our competitors are experienced and professional athletes. Each person has
their own style and endorsements that will attract their own fan base.

Marketing Objectives
Goals/objectives:
Our marketing objective would be to generate enough revenue to help out the 2019 event. We would like
to hold more than one event a year, so we would want to market our brand to the public as well.

Marketing Strategy
Your strategy and marketing mix:
Our service is coming at you with loads of entertainment at an affordable price, while being in
the most popular destination in the world, Vegas. We are going to advertise as much as we
can and continue to hype the event until the day of the fight.

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[Boxing Brawl] Marketing Plan [2018]

Background Analysis
This is our first year putting this event together. We are looking to make it an annual event
that will compete at a high level. We have been at the collegiate level before introducing this
event. This event will provide boxers to compete against the best, and give the fans a great
experience.

Event overview
Event name: Boxing Brawl

Event location: MGM Grand Las Vegas, Nevada

Event structure and owners: The owners are Austin Adams and Kenan Mayfield

Owner/s experience: We are up and coming guys who have a knowledge of the sports
industry and the boxing universe.

Vision statement: We envision the Boxing Brawl to be the mecca of all boxing events. The
Boxing Brawl will bring together all of boxing current stars of different weight division
together to see who the best in their weight category is truly. We will have different weight
class such as lightweight, middleweight, and heavyweight classes. The Boxing Brawl is a
tournament that will give you an insight on who is the best of their division and who are the
future stars of Boxing.

Mission statement: The Boxing Brawl will mission is to bring excitement back to the boxing
industries by getting the current stars, future, and past stars into the ring for a 3-day
weekend tournament. The Boxing Brawl will answer question such as which weight class is
better and who is the king of the ring within their division class.

Event objectives:

Short Term: Our short-term goals is to make sure all our competitors will be attending the
event. To make sure our position at the MGM restore is secure. Have at least two sponsors
within the next month.

Goal/Objective Description By when


Between May
To sell out the We want to sell out every seat in the
and August of
event stands
2019
We plan to be trending online and build
Have a successful enough buzz that more sponsor would
After the event
event want to sponsor another event and more
money would come into the event
Get more sponsor Within weeks
for next event and months of

Long Term: Our Long-term goal is to achieve all of the goals listed below.

Goal/Objective Description By when


Increase We want to expand for selling out hotels Starting January
Attendance to selling out arena with being attendance of 2020
numbers

National (pay-per- For the first year our event will be August 2022
view) Coverage televised on ESPN, just because this the
event first year. However, after the first

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[Boxing Brawl] Marketing Plan [2018]

year we want to work with HBO for


paper-view deals

Get more female Work on a deal


Plan on have female boxer for the next
boxer for the next for 2020 after
boxing brawl
event the event

Products:

Product/Service Description Price


T-shirt with event logo on the front and
T-shirts $20
sponsors on the back.
Hats Ball cap with event logo on the front. $15
Autographed Gloves signed by your favourite boxers.
$100-200
Boxing Gloves (Limited)
A collage of all the boxer’s and the event
Posters $10
logo.
Typical cup that can be purchased and
Souvenir Cups $5
used to by discount drinks and refills.

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S.W.O.T. Analysis
Strengths Weaknesses
We will have some of the biggest name in Some boxing competitors may not be able to compete
boxing competition in our event throughout the tournament due to prior occasion or
because the bodies might be to hurt to compete
Locate in Las Vegas (touristic city, a lot of (injuries)
entertainment)
Start-up company (notoriety)
Different style of hold a professional boxing
event

Televise event
Opportunities Threats
During the month of August, the MGM resort There are various actives that goes on during the
offers discount for the shows that they host. month of August in Las Vegas therefore getting
exposure will be competitive
The star power within the boxing tournament
can attract celebrities Athletes injury

Possibility of becoming a pay per view event Athletes schedule: prior engagement

Global fan base due to the different Possibly hating the tournament format
backgrounds of the boxers

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S.W.O.T. Activity Sheet


S.W.O.T weakness/ Activity to address weakness/threat Completion date
threat
Boxer injuries If a boxer sustains an injury that keeps him from Immediately once
competing in the event than his name will be finding out about
taken from the card and he will be replace if his the injury. We will
injury gives us enough time to find a replace the injured
replacement. If we cannot find a replacement athlete within a
within enough time then we will cancel that match week of hearing
and filled that void time with musical about the injury.
performance.
Immediately, we
If a boxer has a prior engagement than we will will replace the
Notoriety
find a replacement. athlete within a
week.
Boxer prior
engagement We plan or marketing through various
10 months before
communication channels, such as television,
the event happens.
social media, printing ad, radio.

Other competitor
events

The format may cause the boxer to burnout for Immediately after
competing in this fast pace tournament. Athlete the tournament we
may compete injury throughout the tournament will get feedback
Different boxing and that may cause a lot of damage on their from the boxer and
format health. make changes base
on their feedback
we will also get
feedback from the
customers.

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Market Overview
The Market
Target market: The potential for this event is sky high. The amount of attention that these
fights are absolutely insane. Last year Connor McGreggor and Floyd Mayweather fought and it
reeled in record breaking numbers. We want to be at that point in our tournament in the near
future.

Customer: Participant – Customer participant are customer who may be the boxer who
will be competing in the event. We will have boxer in the Welterweight event will be Manny
Pacquiao, Tim Bradley, Keith Thurman, Amir Khan, Danny Garcia, Shawn Porter, and Kell
Brook. Middleweight participants will be Triple G, Canelo Alvarez, Danny Jacobs, and Bill
Joe Saunders. Heavyweight participants will be Deontay Wilder, Anthony Joshua, Luis Ortiz,
and Alexander Povetkin. We will also have legendary boxer such as Tommy Hearns, Sugar
Ray Leonard, Lennox Lewis, George Foreman, Evander Holyfield, and Larry Holmes just to
name a few of our legendary boxer will be participating in the event but not competing.

Customer: Spectator – The customers spectator is the customers who are die-hard
boxing fan. It doesn’t matter if these customers are male or female, upper class, middle
class, or lower class these fans will enjoy this event just because there will be so many
legendary and iconic boxers at this event. Some of these customers may have participated
in boxing themselves or may have watch the sport all of their life. These customers really
love boxing and hearing that there is a tournament that is trying to figure out who is the
greatest boxers in their weight division should be interesting with these customers. It will
also be a thrill to hear that there will be legendary boxers coming to the tournament to see
the current boxer compete. Therefore, that is how we plan to get customer spectator to
come to our event.

Customer: Sponsor - For our customer sponsor we seek sponsor that are custom to being
with sporting such as boxing. Therefore, we seek sponsorship such as Buffalo Wild Wings,
Bud Lite, Frito Lays, and Coca-Cola. We plan to attract these sponsorships with incentives
such as Gold Status: $100,000 VIP suite, ringside seats, free food and drinks, and behind
the scene tour, autograph signing after the fight Silver Status $50,000-$99,000 VIP suite
ringside seats free food and drinks Bronze Status: $10,000-$49,000 receive a nice
suite free food and drinks.

Market research and environmental/industry analysis:


This type of event continues to incline every single year, it attracts people from all over and
especially gamblers. The event is located in Las Vegas and is thriving for an event such as this
one. The weather is great all time around for most of the year and it does not serve as an
issue. Recent trends in this industry are MMA and UFC. These events share commonalities
because it is a form of fighting.

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[Boxing Brawl] Marketing Plan [2018]

Customers - Participants
Target customers - Participants: We want our participants to represent the name and the
brand well. We want them to leave a positive impact on our fans and on the public.

Customer profile: The customer profile for the customer participant include boxer who from
your lightweight, middleweight, and heavyweight category of boxing. We will have boxer from
around the world. Participating in the Welterweight event will be Manny Pacquiao, Tim Bradley,
Keith Thurman, Amir Khan, Danny Garcia, Shawn Porter, and Kell Brook. Middleweight
participants will be Triple G, Canelo Alvarez, Danny Jacobs, and Bill Joe Saunders.
Heavyweight participants will be Deontay Wilder, Anthony Joshua, Luis Ortiz, and Alexander
Povetkin

Custome Age Gender Ethnicity Educatio Location Lifestyle Values Interest


r n s
College Upper Toughnes Boxing
grad, class, s, money
Heavywei 18+ Non- High World middle attitude health
Male
ght specific School Wide class, and
Diploma, lower discipline
or GED class
College Upper Toughnes Boxing
grad, class, s attitude money
Middlewei High World middle and health
18+ Male Non-
ght School Wide class, discipline
specific Diploma, lower
or GED class
College Upper Toughnes Boxing
Non- Grad, class, s attitude money
Welterwei specific High World middle and health
18+ Male
ght School Wide class, discipline
Diploma, lower
or GED class
College Upper Toughnes Boxing
Grad, class, s attitude money
High middle and health
School class, discipline
Legendar
retired Male and Diploma, World lower
y (not Non-
boxer Female or GED, Wide class
competin specific or
g, host)
continuin
g
education
College Upper Toughnes Boxing
Grad, class, s attitude money
Upcoming High middle and and
Brawlers School class, discipline health
Male and World
(not 16-18 Non- Diploma, lower
Female Wide
competin specific or GED or class
g) continuin
g
education

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[Boxing Brawl] Marketing Plan [2018]

Customers - Sponsor
Target customers - Sponsor: [Who are your target customers in the category of sponsors
and how do they behave? Include specific demographics such as age, social status, education
and gender. What are your potential sponsors’ lifestyles, activities, values, needs, interests or
opinions? Where are they located? Please adjust the column headings as required.]

Custom Age Gender Ethnicity Education Location Lifestyle


er
Buffalo Upper class,
Male and United
wild All College Grad middle class
25+ Female States
wings
Male and United Upper class,
Bud light 25+ College Grad middle class
Female All States
Male and United Upper class,
Frito lays 25+ College Grad middle class
Female All States
Coca- Male and United Upper class,
25+ College Grad middle class
Cola Female All States
Male and United Upper class,
Everlast 25+ College Grad middle class
Female All States

Customer profile: [What’s the profile of an ideal sponsor for your event? In a paragraph or
two, clearly define your ideal sponsor - their needs, buying patterns and motivations for
purchasing an entry fee. This process will help you to develop a mental image of your ideal
sponsor (often referred to as a sponsor avatar).]

When it comes to our sponsorship we want sponsors who are well educated and is a successful
company. We will have companies that a lot of people are familiar with and like. A lot of these
companies are associated with some of our boxer in the tournament therefore they can have
another way of having their product display through our tournament. We have different award
for our sponsor, base on how much money their donation. We have three awards the first
awards is Gold Status: $100,000 VIP suite, ringside seats, free food and drinks, and behind
the scene tour, autograph signing after the fight Silver Status$50,000-$99,000 VIP suite
ringside seats free food and drink Bronze Status: $10,000-$49,000 receive a nice suite free
food and drinks.

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[Boxing Brawl] Marketing Plan [2018]

Competitors
Competitor analysis:

Competit Establis Size Market Value Strengths Weaknesses


or hed share offered to
date (%) customers
Oversaturation,
500- Sports Comedy, talent,
WWE weekly
1,000 production, the
1979 20% entertainm programming,
employ WWE Network,
ent storytelling,
ees WrestleMania
promos
Ties with the
Watching Deal with Fox casino
Novemb 201- Television network
the best
er 1993 500 Ring girls are
UFC 15% fighters in Have 60 of the top
employ
the world half naked
ees 70 fighters in the
compete world Limit to pay-
per-view
Provide Does not have
1,001- fans with SuperBowl global fan base
5,000 the highest Loyal Huge fan
August Credibility
employ quality base
NFL 20th, 35% decline due to
ees sports and
1920 Association fan doping scandal,
entertainm
ent in the domestic abuse,
world racial issues

Retaining top
Unique tournament talent
51-200 Intense format
employ Lacking revenue
Bellator competition
2008 ees 10% Ability to promote streams
MMA and brutal
on TNA Questionable
matches
Financial Backing contract
negotiation
Target market
Upscale Guaranteed TV limited to upper
PGA 501- coverage
classy class
champions 1916 1,000 20%
competitive On site viewership Lack of
hip
sport event Different sponsors emotional
connection

Competitor profile: A typical competitor that is on the rise is UFC. There are fights held
monthly specified by weight. The only difference is you can use your feet. Whereas in out
event you are only allowed to punch. This competitor seems to bring in more and more
people as they host each fight. Their strength is that they have an established following base.
A weakness is that there is not a rich history of it.

Location Analysis
Event Location: The Boxing Brawl will take place in the city of Las Vegas, Nevada. Las Vegas
has been voted as the 28th popular city in the United State and it's the most popular city in
Nevada. Las Vegas is a part of the Clark County within a basin on the floor of the Mojave

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[Boxing Brawl] Marketing Plan [2018]

Desert and surrender by mountain range. The weather in Las Vegas is hot and has subtropical
hot desert climate.

Location Rationale: We choose to have the Boxing Brawl in Las Vegas just because of the
attraction and how big of a tourist city Las Vegas offers to people. People plan the vacation to
Las Vegas in the summertime. There are plenty of restaurant and classy hotels in Las Vegas.
Many celebrities have performance and party at Las Vegas. Boxing seems did well when the
match is held in Las Vegas.

Location Description: The location of this event lands in Las Vegas, Nevada. It stands right
on the Vegas strip where there are multiple casinos, and prestigious hotels.

Climate –The weather in Las Vegas is hot and has subtropical hot desert climate. During
the month of August, the weather in Las Vegas is typical high is 103 degrees high and 77
degrees low.

Market Size –Las Vegas market size is large in the United State. Las Vegas Market is
ranked as the number 40 cities in its market size in the United States. The median
household income for the Las Vegas Valley is $58,432

Geography – Las Vegas has a unique urban centre. Las Vegas has such a attraction tourist
centre that it separates itself from other cities. Las Vegas has become one of America fast
growing city double its population in the past the decade. The Las Vegas landscape consist of
rocks and dirt with desert vegetation and shrubs. Las Vegas sits on North America largest
water shed which is the Great Basin. The Great Basin retains water shed and does not allow
water to drain into the ocean. Las Vegas is located in the Mojave Desert, which means that Las
Vegas can see both hot and cold weather. During the winter months Las Vegas can reach 20
degrees. While during the desert season Las Vegas can reach 100 degrees and higher.

Education and Industry – In education Nevada has ranked last in the nation. However,
officials expect those rankings to improve once the report reflects more recent investment put
into the school programs. There has been an $345 million in new funding from a 2015
legislative session and $152 million more added programs in 2017.

Demographics:

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[Boxing Brawl] Marketing Plan [2018]

Populati Pct. Pct. White African America Asian Hispani Two or


on Male Female Am. n c/ More
Indian Latino Races
22,879 112,962 19,397
478,434 235,357 334,230 49,570 2,145
243,077

Populati Median Under 5 15-19 25-34 65 & 65+ 65+ 85 &


on Age yrs yrs Yrs Older Male Female Older
37.4 21,764 29,632 3,901
478,34 36,900 29,033 77,156 51,396

Total Family Family w/ Family – Living Household Househ Family


Househ Househol Children No Alone w/65 + old Size Size -
olds ds <18 Husband - Ave Ave

117,466 56,363 59,284 2 3.19


176,750 44,271 13,277

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Accommodations:

Name Category Phone Address


MGM Grand Hotel & (877)880- 3779 Las Vegas Boulevard South
Casino 0880
Hotel & (866)227-
Caesars Palace 3570 Las Vegas Boulevard South
Casino 5938
Hotel & (702)734-
Circus Circus 2880 Las Vegas Boulevard South
Casino 0410
Hotel & (702)733-
Flamingo 3555 Las Vegas Boulevard South
Casino 3111
Hotel & (702)739-
Tropicana 3801 Las Vegas Boulevard South
Casino 2222
Resort & (866)919-
Planet Hollywood 3667 Las Vegas Boulevard South
Casino 7472
Hotel & (702)967-
Ballys 3645 Las Vegas Boulevard South
Casino 4111

Landmarks– Some potential landmarks are the Bellagio, Vegas Strip, Stratosphere Tower,
and the Hoover Dam to name a few.

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Restaurant Category Features Address Website

Eiffel Tower French Salmon, 3655 S Las Vegas Blvd, Las Vegas, NV urbanspoon.com
Restaurant Cuisine scallops, 89109
lobster
salad
Caviar,
Restaurant French 3570 S Las Vegas Blvd, Las Vegas, NV
lobster, caesars.com
Guy Savoy Cuisine 89109
salamon
FRITURA
Spanish S, 3708 S Las Vegas Blvd, Las Vegas, NV
Jaleo jaleo.com
Cuisine EMBUTID 89158
OS

Surf-turf Steak, 3667 S Las Vegas Blvd, Las Vegas, NV


seafood, 89109
and places.singleplatform.
Strip House
chocolate om
layer
cake

Oyster,
French 3600 S Las Vegas Blvd, Las Vegas, NV
Picasso fish, bellagio.com
Cuisine 89109
torchon
Crab,
French 3600 S Las Vegas Blvd, Las Vegas, NV
Le Cirque mushroo bellagio.com
Cuisine 89109
ms, fish
upscale-
Joe’s Seafood, casual Steak
3500 S Las Vegas Blvd, Las Vegas, NV places.singleplatform
Prime Steak, Forum and
89109 com
& Stone Crab Shops surf seafood
and turf
Steak 3950 S Las Vegas Blvd, Las Vegas, NV
STRIPSTEAK Steak mandalaybay.com
house 89119
Biete e
Italian
Agrumi, 3131 S Las Vegas Blvd, Las Vegas, NV
Sinatra Restauran carnevino.com
Antipasto 89109
t
,
Carnevino Italian Steak 3325 S Las Vegas Blvd, Las Vegas, NV
Steak carnevino.com
Steakhouse house 89109
Bardot
French Raw bar, 3730 S Las Vegas Blvd, Las Vegas, NV
Brasserie aria.com
cuisine starter 89109

CUT by
Steakhous 3325 S Las Vegas Blvd, Las Vegas, NV places.singleplatform.
Wolfgang Steak
e 89109 om
Puck
Sandwich
, pizza,
Hexx kitchen 3655 S Las Vegas Blvd, Las Vegas, NV
Bar salads, hexxlasvegas.com
+ ba 89109
brunch,
dinner

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[Boxing Brawl] Marketing Plan [2018]

Sushi,Kin
3131 S Las Vegas Blvd, Las Vegas, NV places.singleplatform.
Mizumi Japanese g Crab,
89109 om
Scallop
https://www.mgmgran
Fine French 3799 S Las Vegas Blvd, Las Vegas, NV d.com/en/restaurants/
Joel Robuchon
Dining Cuisine 89109 oel-robuchon-french-
restaurant.html
Pizza Pizza,
508 East Fremont St. places.singleplatform.
Evel Pie Restauran salad,calz
Las Vegas, NV 89101 om
t ones
omelets
& griddle
breakfast
s, plus 5693 S Jones Blvd, Las Vegas, NV
Mr. Mamas Diner mrmamaslv.com
burgers, 89118
sandwich
es & fries
at lunch.

Marketing Objectives & Strategies


Marketing Objectives: Our goal for this event is not to make a profit right away. It is to grow
the event into something bigger and bigger each year. We would like to grow it to the National
television level. We would also plan to have more than one fight a year with possible amateur
qualifiers.

Objective Specific Measurable Achievable Realistic Timely

Pack the arena Yes Yes yes Between


Sell-out the
to where there September
event within a
are no seats 2018-
month before
available August
the Boxing Brawl
2019

Help local Yes Yes yes During the


Generate $35
restaurant event
million for local
profit increase
business in Las
due to our
Vegas
tournament

Generate $14 Make around Yes Yes yes August 16-


million in ticket $14 million in 19 2019
sales by the ticket sales
time of the
event

Generate $7 Make around Yes Yes yes August 16-


million in $7 million in 19 2019
merchandise by merchandise

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[Boxing Brawl] Marketing Plan [2018]

the end of the


event

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[Boxing Brawl] Marketing Plan [2018]

Marketing Mix Strategy:


1 3-Day weekend boxing tournament
2 Floor seats are between $5,000 and $10,000
3 MGM Grand Hotel
4 Television, Internet (Social Media, Placement ads), Radio, Billboards

Your PRODUCT (or SERVICE)

Product or Features Benefits Unique Support Spin Offs


Service Selling
Position

Watching Families and It’s a Warranty Other


some of the individual professional combat
top athlete can take a boxing sports may
in boxing vacation to tournament offer 3 day
The Boxing
compete Las Vegas that declare tournament
tournament
against each and be who is the to declare
other entertain greatest in the best in
their weight their sport
class

T-shirt will Can serve T-shirt of Will have a People may


be theme as your chance to try to make
after the memorable favourite get the shirt fake T-shirt
T-shirt tournament boxer autograph and sell
and the from one them
boxer and the boxer
Las Vegas

Hats will be Serve as Hat of your Will have a People may


theme after memorable favourite chance to try to make
the boxer get the hat fake hats
Hats tournament autograph and sell
and the from one of them
boxer and the boxer
Las Vegas

Boxing Memorable Autographe Warranty Sell fake


Gloves sign and can sell d boxing autographed
by a the gloves that boxing
Autographed
professional autographed can be gloves
Boxing Gloves
boxer boxing glove worth a lot
for a high of money
price

Poster of Memorable Getting a Offer None


the first poster of another
boxing your poster for
Posters brawl favourite half the
boxer price if the
initial poster
get damage

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[Boxing Brawl] Marketing Plan [2018]

A cup Memorable A cup with None


featuring your
boxers, Las favourite
Souvenir Cups
Vegas, and boxer
the
tournament

Nachos, Delicious Hot Refund if None


wings, food Delicious something
popcorn, food and was in your
pizza, cold food or
candy, refreshing wasn’t
Food and chips, drinks properly
Beverages burgers, cooked
and more
and cold
alcohol and
coca cola
product.

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[Boxing Brawl] Marketing Plan [2018]

1. The PRICING of your product or service

Product or Price Costs Net Profit Comp. Price Value


Service

Ring side $10,000- Entertainment


The Boxing
seats $5,000- $50,000
Tournament
$10,00

T-shirts $3 $20 $17 $20 Memorable

Hat $1 $15 $14 $15 Memorable

Autographed $2 $10 $12 $10 Memorable


Boxing Gloves

Poster $15 $100-$200 $215 $75-200 Memorable

Souvenir Cups $1 $5 $4 $15 Memorable

Food and $800+ $5-$30 $835 $5-$30 No longer


Beverages starving

Bobble Heads $2 $15 $13 $25 Memorable

Foam Fingers $2 $10 $8 $5 Memorable

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[Boxing Brawl] Marketing Plan [2018]

2. Your POSITION (Place) in the marketplace

Sales and distribution channels

Channel Type Products/Services Percentage Distribution strategy


of sales (%)

Direct mail Boxing Brawl 16% Because direct mail help target to s specific target.
We can make direct mail personal to our audience,
Direct mail is deliver directly to the customer,
creating and executing a direct mail is easy

Search engines Boxing Brawl 6% Cost efficient, help raise awareness, its
marketing measurable, it’s quick to implement

Display ads Boxing Brawl 16% Visually appealing, support brand, effectively
target, increase visibility, provide data

Search engines Boxing Brawl 8% Cost effectiveness, increase site usability, and
optimization brand awareness.

Public relation Boxing Brawl 16% Credibility, target market, inexpensive, builds
image

Offline ads All products 30% Reach out to wider range of potential customer,
fast and stable results. Immediately it will be our
first channel of advertising.

Social ads All products 8% More inbound traffic, improve search engine
ranking, higher conversion rate, better custom
satisfaction 3 months in

Page 22
[Boxing Brawl] Marketing Plan [2018]

3. The PROMOTION of your product or service

Product or Service Online Public Advertisin Promotion Packaging Branding


Relations g
Give out 10 Social media Discount Our logo
www.boxing tickets to prince
The Boxing
tournament. people from N/A
Tournament
com deprive
situation
Donate Online ad Give away Our logo
www.boxing some t-shirt at local with the
T-shirt tournament. to third stores N/A tournament
com world themes
countries
Donate hats Online ad Give away Our logo
www.boxing
to third at local with the
Hats tournament. N/A
world stores tournament
com
countries themes
Give Online ad Our logo
autographed with the
www.boxing boxing boxers
Autographed Boxing
tournament. gloves to N/A signature
Gloves
com make a wish
foundation
child
www.boxing Donate Online ad Give away Our logo
Poster tournament. at local N/A
com stores
www.boxing Donate Online ad Give away Our logo
Souvenir Cups tournament. at local N/A
com stores
Free bobble Online ad Give away Our logo
www.boxing head to at local
Bobble Heads tournament. every stores N/A
com hundredth
customer
www.boxing Donate Online ad Give away Our logo
Foam Fingers tournament. at local N/A
com stores

Page 23
[Boxing Brawl] Marketing Plan [2018]

Marketing Mix Activity Chart

Marketing activity/milestone Person Date of Cost Success indicator


responsi expected ($)
ble completion

Printing advertising Marketing January- $25 Attendance


team August 10th
2019

Online advertising September


Marketing Attendance and
2018-August $1
team comments
15th, 2019

Mail-out September
Marketing
2018- July $5 Attendance
team
2019

Giveaway Marketing May-July


$5 Attendance
team 2019

Media release Marketing Attendance and


August 2018 $100
team comments

Website August
Marketing $6- Attendance and
2018-July
team $100 comments
2019

Social media September


Marketing Attendance and
2018-August Time
team comments
9, 2019

Public relations August


Marketing Attendance and
2018- Time
team comments
August 2019

Branding September
Owners 2018-August $50 Attendance
2019

Publications August
Owners 2018-August $25 Attendance
15,2019

Page 24
[Boxing Brawl] Marketing Plan [2018]

Finances
Marketing Budget [YEAR]
[To complete this marketing budget, estimate your sales projections – you must use & insert
an excel file formatted similarly with U.S. spelling].

Item Jan Feb Mar Apr May Jun


Marketing/promotion
Marketing agency $208.00 $208.00 $208.00 $208.00 $208.00 $208.00
Radio advertising $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Television advertising $2,083.00 $2,083.00 $2,083.00 $2,083.00 $2,083.00 $2,083.00
Print advertising $41.00 $41.00 $41.00 $41.00 $41.00 $41.00
Online advertising $0.09 $0.09 $0.09 $0.09 $0.09 $0.09
Social media
Web search optimisation $0.80 $0.80 $0.80 $0.80 $0.80 $0.80
Mailouts $0.42 $0.42 $0.42 $0.42 $0.42 $0.42
Giveaways $0.42 $0.42 $0.42 $0.42 $0.42 $0.42
Events $833,333.00 $833,333.00 $833,333.00 $833,333.00 $833,333.00 $833,333.00
Branding & artwork $4.16 $4.16 $4.16 $4.16 $4.16 $4.16
Merchandising $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Publications $2.08 $2.08 $2.08 $2.08 $2.08 $2.08
Catalogues $5.00 $5.00 $5.00 $5.00 $5.00 $5.00
More…
Marketing/ promotion total $835,594.97 $835,594.97 $835,594.97 $835,594.97 $835,594.97 $835,594.97

Other
Research $3.00 $3.00 $3.00 $3.00 $3.00 $3.00
Travel $250.00 $250.00 $250.00 $250.00 $250.00 $250.00
Postage $25.00 $25.00 $25.00 $25.00 $25.00 $25.00
Administration $50.00 $50.00 $50.00 $50.00 $50.00 $50.00
Incidentals $30.00 $30.00 $30.00 $30.00 $30.00 $30.00
More…
Other total $358.00 $358.00 $358.00 $358.00 $358.00 $358.00

Total $835,952.97 $835,952.97 $835,952.97 $835,952.97 $835,952.97 $835,952.97

Page 25
[Boxing Brawl] Marketing Plan [2018]

Contingencies
Since weather will never really play a factor in this situation, we have still booked the Thomas
& Mack Center in case of an emergencies. This is home to UNLV and the Men’s and Woman’s
basketball team. They have provided us with this spot in case something does not go as
planned, and they also will charge at a lower price.

Page 26
[Boxing Brawl] Marketing Plan [2018]

Monitoring/Measurement Activities

Marketing Date of Monitoring Review outcomes


activity review methods

Print Decemb Sub domain Attendance and reviews


advertising er 2018

Online Februar
Data tracker Attendance and reviews
advertising y 2019

Media releases Septem


Social media
ber Attendance and reviews
comments
2018

Social media Februar Reviews and


y 2019 comments and data Attendance and reviewa
analysis

Public Relations May Comments and


Attendance and reviews
2019 reviews

Branding January Reviews and data


Comments
2019 analysis

Page 27
[Boxing Brawl] Marketing Plan [2018]

Contact Kenan Mayfield FOR IMMEDIATE RELEASE


Telephone [Company Phone] [Date]
Cell 419-344-8950
Email [Company E-mail]
Website Boxing Brawl

BOXING BRAWL
The Mecca of All Boxing Matches
Las Vegas, Nevada, [Date]–August 19,2019 Ladies and Gentlemen have you ever wonder who is the greatest boxer of
today? Well CEOs, Austin Adams and Kenan Mayfield came up with an idea to answer your question. During August
16-19 of 2019 will be the very first Boxing Brawl. The Boxing Brawl is a boxing tournament that will find out who is the
greatest boxer in their weight class. The weight class will consist of heavyweight, middleweight, and welterweight.
Some of boxing high profile boxer will be participating in the match. Boxer such as Manny Pacquiao, Canelo Alvarez,
and Deontay Wilder will be competing in the match.

“What this announcement means is there will be a boxing tournament for 3 days that will
determine who the best boxer in their weight class is. It is similar to the NCAA have basketball
tournament to declare who is the best in college basketball.” Kenan Mayfield”

The Boxing Brawl will be an memorable event in which everyone will be talk. The Boxing Brawl is an event that
everyone will be able to enjoy. Even for people who are not boxing fan will be able to enjoy the other fun activities
that the Boxing Brawl t will be hosting. As stated earlier there will be numerous boxing star competing in the event
and there will be legendary boxers from the pass who will come to watch the tournament. If you are a boxing fan this
event is meant for you and even if you are not a boxing fan there will be activities that you can partake in that you will
enjoy. We hope to see you there!

If you would like more information about this topic, please contact Kenan Mayfield at [Company Phone] or email
at [Company E-mail].

Page 28
[Boxing Brawl] Marketing Plan [2018]

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[Boxing Brawl] Marketing Plan [2018]

Page 30
[Boxing Brawl] Marketing Plan [2018]

Supporting Documentation
[Attach any supporting documentation in relation to this marketing plan.

List all of your attachments here, then include the documents in subsequent pages. Minimally,
the plan is to include the following:

1) Press Release
2) Promotional Flyer or Social Media Template

Page 31
[Boxing Brawl] Marketing Plan [2018]

PARTNER MARKETING PLAN - PLANNING


DOCUMENT
Marketing Plan Summary (This part is completed last as a summary)
The Event ………………………………………………………………………………….…
Market Overview …………………………………….………………………………………….
Marketing Objectives ……………………………………………………………………………
Marketing Strategy ………………………………..…………………………………………….

Background Analysis (Week 1)


Business Overview …………………………………………………………………………..…..
Vision Statement ………………………………………….……………………………,,……….
Mission Statement ………………………………………………………………………………..
Event Objectives …………………………………….……………………………..………….
Products/Services ………………………………………..……………………………………….
SWOT …………………………………………………….……,,……………………………….
SWOT Activity Sheet ……………………………………………………………………………….

Market Overview (Week 2)


Market Overview …………………………………………………………………………………..
Customer/Clients ………………………………………..…………………………………………..
Competitor Analysis ……………………………………….……………………………………….

Location Analysis (Week 2) …………………………………………………………………


Overview/Description ……………………………………………………………………………..
Demographics ………….………………………………..…………………………………………..
Accommodations/Landmarks ………………………..………………………………………………..
Restaurants …………………………………………………………………………………………….

Marketing Objectives & Strategies (Week 3)


Product/Services ………………………………………………………………………………………
Pricing ………………………………………………………………………………………………
Positioning (Place) ……………………………………………………………………………………
Promotions ……………………………………………………………………………………………
Marketing Sales & Activity Chart …..………………………………………………………………

Finances (Week 4).


Marketing Budget [Year] …………………………………………………………..……………….

ADDITIONAL (Week 5 --- ALL BELOW)


Contingencies
Monitoring/Measurement Activities ………………………………………………….…………….
Communication Plan …………………………………………………………………………………
Supporting Documentation ……………………………………………………………………………

Page 32
[Boxing Brawl] Marketing Plan [2018]

Evaluation (150 Pts)


Excellent Above Ave Ave Below Ave Poor
10 Summary & Background Analysis 9-10 8 7 6 0-5
10 Market Overview 9-10 8 7 6 0-5
20 Location Analysis 18-20 16-17 14-15 11-13 0-10
40 Objectives & Strategies 36-40 32-35 28-31 21-27 0-20
20 Finances 18-20 16-17 14-15 11-13 0-10
20 Monitoring/Measurement 9-10 8 7 6 0-5
20 Supporting Documents 18-20 16-17 14-15 11-13 0-10
20 Formatting/Spelling/Professionalism 18-20 16-17 14-15 11-13 0-10

Page 33