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SaaS Startup One-Slide Financial Dashboard, Revision 1.

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Licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, Kellblog by Dave Kellogg

Actual Actual Actual

2014 2015 1Q16 2Q16 3Q16
Starting ARR
New ARR bookings
Churn ARR
Ending ARR
YoY growth

Subscription revenue
Services revenue
Revenue
YoY growth
QoQ growth

Subscription COGS
Services COGS
COGS
Gross margin

Sales
Mkt
R&D
G&A
Total Opex

Cashflow
Ending cash

Number of Customers
CAC ratio

Quota-carrying reps
Total headcount
e, Kellblog by Dave Kellogg

Forecast Forecast Plan Forecast https://www.scribd.com

4Q16 2016 2016 % Plan YoY %
https://www.scribd.com/document/334897258/Kellblog-SaaS-One-Slide-Financials-Dashboard