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SaaS Startup One-Slide Financial Dashboard, Revision 1.

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Licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, Kellblog by Dave Kellogg

Actual Actual Actual

2015 2016 1Q17 2Q17 3Q17


Starting ARR
New ARR bookings
Churn ARR
Ending ARR
YoY growth
Net new ARR

Subscription revenue
Services revenue
Revenue
YoY growth

Subscription COGS
Services COGS
COGS
Gross margin

Sales
Marketing
R&D
G&A
Total Opex

Cashflow from operations


Ending cash

CAC ratio
LTV/CAC ratio
Number of Customers
Customer NPS

Quota-carrying reps
Total headcount
Employee NPS
e, Kellblog by Dave Kellogg

Forecast Forecast Plan Forecast https://www.scribd.com

4Q17 2017 2017 % Plan YoY %


https://www.scribd.com/document/334897258/Kellblog-SaaS-One-Slide-Financials-Dashboard