ERIC SCHMIDT ,CEO OF GOOGLE

CAREER
 Held a series of Technical positions in IT companies like bell labs , zilog , xerox.

 Joined sun microsystems & rose to become the CTO in 1983.

 Become CEO of novell in 1997.

 Joined google’s board of directors as chairman in march 2001 and became CEO in
august 2001.

GOOGLE
DERIVED FROM: googol

MEANING: 1 followed by 100 zeros

MISSION: infinite amount of information on web

ERIC S STATEMENT
Half of Google's revenue comes from selling text-based ads that are placed near search
results and are related to the topic of the search. Another half of its revenues come from
licensing its search technology to companies like Yahoo.

ERIC ‘S MODEL
• 80/20 INNOVATION MODEL

• 70/20/10 MANAGEMENT TIME ALLOCATION MODEL

INNOVATION MODEL:
 Percent of time google employees can spend on ideas and project that interest them-

20% (a day a week).

 Percentage of google products originated from that 20% of time -

50%

TIME ALLOCATION MODEL(in business)

• 70% of time should be dedicated to core business tasks.

• 20% of time should be dedicated to projects related to the core business.

• 10% of time should be dedicated to projects unrelated to the core busines

TIME ALLOCATION MODEL(in education)

 70% of learning & development takes place from real-life and on-the-job experiences,
tasks, and problem solving. This is the most important aspect of any learning and
development plan. For example, the real learning from a skill acquired in a training
program, or from feedback, takes place back on the job when the skill or feedback is
applied to a real situation.

 20% comes from feedback and from observing and working with role models.

 10% of learning and development comes from formal training.

POLITICAL ROLE:
 Informal advisor to obama during his presidendial election .

 Schmidt was a member of president obama’s transition advisory board .

 A member of the President's Council of Advisors on Science and Technology PCAST.

GOOGLE FACTS :

“We want to make sure the thing you're looking for is on Google 100
percent of the time. “- ERIC SCHMIDT
Qualities of a Successful Entrepreneur……..
 Clear Objective

 Risk- Taking

 Innovator

 Creativity

 Adaptability to Changing Situations

 Interested in Diversity

Imagine a person who has all these qualities.......

Walt Disney- “The Artist Hero!”

 Walter Elias Disney(1901- 1966) – Founder of The Walt Disney Company - one of the
largest media and entertainment corporations across the globe

 He was a multiple Academy Award-winning American Entrepreneur

 Famous for

 Influence in the field of entertainment

 Animated Films,
 Innovative theme parks ,etc.

The Life of Young Walt..

  Walt was born in Chicago, Illinois, on December 5, 1901, one of 5 children

 Young Walt had a very early interest in drawing and art

 Besides his other interests, Walt attended McKinley High School in Chicago.

 Also interested in Acting & Performing.

 Walt Disney tried to join the army but he was too young. So, he lied to the Red Cross
about his age and they sent him overseas where he drove an ambulance, which he had
covered in cartoon characters.

The Beginning Of A Legacy

 He wanted to pursue a career in commercial art, which soon lead to his experiments in
animation.

 Disney- A Risk Taker

 His talents were first used in a silent cartoon entitled Plane Crazy

 Mickey Mouse made his screen debut in Steamboat Willie, the world's first
synchronized sound cartoon, which premiered at the Colony Theatre in New York

 Disney was an innovator- i.e., his drive to perfect the art of animation was endless.

 Walt got his 1st academy awards in 1932 for the production entitled Flowers and Trees.

 In 1937, Snow White and the Seven Dwarfs, the 1st full-length animated musical
feature was premiered.. The film was produced at the cost of $1,499,000 during the
depths of the Depression

 During the next 5 years, Disney Studios completed other full-length animated classics
such as Pinocchio, Fantasia, Dumbo, & Bambi.

 Walt wanted diversification. In the late 1940s, Disney began sketching ideas for a Disney
theme park

 Walt Disney's dream of a clean, and organized amusement park, came true, as
Disneyland Park opened in 1955

Inside The Magic Kingdom: How Disney Achieved Success

  “Always remember that this whole thing was started with a dream and a mouse,”
Disney said.

 He created the world’s first multimedia empire.

 An entrepreneur with a natural flair for animation, Disney became one of the world’s
most well-known and respected entertainers, creating a company that continues to
gross over $30 billion yearly. What was the secret behind the magic?

What was the secret behind the magic?

o He Thought beyond his time

o He Pushed His Sales

o He Followed His Dreams

o He Was Creative

o He Seized Control

o He Was Selective

Disney died on December 15, 1966. As a producer, director and animator, Disney
created one of the world’s most recognized and cherished brands.

To other budding entrepreneurs, he says this:

“The way to get started is to quit talking and begin doing.”
vels srinivasa college of engg. & tech.
Chennai

assignment on
the most inspired business icon

eric schmidt

submitted by
r .suganya

roll no. 40
vels srinivasa college of engg. & tech.
Chennai

assignment on

submitted by
S.MANIKANDAN