DESIGN

FOR
GOOD.
PROCESS BOOK
GR A PH I C D ES I G N TW O D O R IA N R A N DA L L & P ET ER S T EH M
ONE BEGINNINGS POSTER IDEAS SOME HEADLINES

We began this project by researching different causes research to try and narrow down a specific campaign
to design a campaign around. We eventually choose and targeted audience, a challenging task with such a
to design around NORML and medical marijuana. The broad topic.
beginning of the project involved large amount of

RESEARCH RESEARCH RESEARCH

RESEARCH

RESEARCH HEADLINE IDEAS

ONE SKETCHES
ONE SKETCHES
TWO CAMPAIGN
In an effort to stimulate and foster more idea, I began
to make more detailed digital sketches with my Sur-
face Book. Although these take longer, the results are
more visually stimulating.

Initially, our campaign was going to focus on indi-

viduals and their personal stories about marijuana,
however it was difficult to avoid negative stigmas and
possible misinterpretations.
TWO IDEATION
After some meetings we decided to use medical
equipment to make forced connection with
marijuana and the groups that use it. It was very dif-
ficult to try to make forced connection with marijuana
without it seeming to overt. Over the course of this
stage, we began to move towards a more simple de-
sign with a headline stating a fact. We then used the
different medical imagery to guide the viewers mind.
We decided that this direction seemed too playful decided that having green was necessary to make the
and youthful. In order to maintain a serious tone, we connection to marijuana in the most subtle way possi-
choose to stick with more sterile and neutral tones, ble, as to avoid the stigmas that follow with it.
excluding green. After a lot of experimentation, we
THREE

We used our marks to add texture to our medical

equipment. We wanted maintain a clean and
clinical look but also bring up the realism to add
weight to the visuals.
THREE MARK
The idea was to use the textures to bring more life to the
graphics. The assets we’re already leaning to the more
realistic side of things. The images to the left show an   
early experimentation. We decided that this method was

PAIN RELIEF PAIN RELIEF PAIN RELIEF

a bit to overpowering and took away from the serious and
NDC-5833-499-09 NDC-5833-499-09
NDC-5833-499-09

clinical tone of the posters. We instead opted for a much

more subtle integration, where the marks were used to For adults and children For adults and children
For adults and children

enhance realism in the vector assets.

 


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Convevtional treatment
fails 900,000 epileptics.

93% of Patients Prefer Cannabis

Times have changed. Many new studies are
showing that marijuana has clear medical
benefits. This is no psuedoscience either,
New studies show that cannabis can reduce
seizures in over 50% of epilepsy patients.

Over Opioids For Managing Pain

Despite clear scientific evidence, the FDA
maintains that marijuana should remain a
Schedule 1 substance, along with heroin,
cocaine, and meth. It’s time to reconsider
our marijuana legislation. We need common
sense laws that don’t ignore the facts.
https://www.sciencedirect.com/science/article/pii/S1525505014002054

Times have changed. Many new studies are showing
that marijuana has clear medical benefits.
Researchers from University of California Berkeley
and Kent State University found that out of the 2,810
participants, 828 had used opioids in the last 6
months to manage their pain.
Of that group, "97 percent of the sample 'strongly
agreed/agreed' that they are able to decrease the
amount of opioids they consume when they also use
cannabis. It’s time to reconsider our marijuana
legislation. We need common sense laws that don’t
ignore the facts.

https://www.liebertpub.com/doi/10.1089/can.2017.0012
THREE
This was a very challenging project because of the
large range audiences our cause reached. Our final
campaign was focused on shining a light on groups
of people who use medical marijuana in an effort to
de-stigmatize the plant. We implemented the studies
we found with medical imagery and a clinical design
philosophy. Our goal was to have the campaign carry
a certain weight and severity while maintaining an
approachable and scientific view.
Convevtional treatment
fails 900,000 epileptics.
Times have changed. Many new studies are
showing that marijuana has clear medical
benefits. This is no psuedoscience either,
new studies show that cannabis can reduce
seizures in over 50% of epilepsy patients.
Despite clear scientific evidence, the FDA
maintains that marijuana should remain a
Schedule 1 substance, along with heroin,
cocaine, and meth. It’s time to reconsider
our marijuana legislation. We need common
sense laws that don’t ignore the facts.
1 in 4 cancer
patients prefer
medical marijuana
for alleviating
difficult symptoms
Times have changed. Many new studies are
showing that marijuana has clear medical
benefits. This is no pseudoscience either, just ask
the 25% of cancer patients who use marijuana to
cope with chemotherapy.
Despite clear scientific evidence, the FDA
maintains that marijuana should remain a
Schedule 1 substance, along with heroin, cocaine,
and meth. It’s time to reconsider our marijuana
legislation. We need common sense laws that
don’t ignore the facts.
   

PAIN RELIEF PAIN RELIEF PAIN RELIEF

NDC-5833-499-09 NDC-5833-499-09
NDC-5833-499-09

For adults and children For adults and children

For adults and children

 


EXTRA STRENGTH EXTRA STRENGTH EXTRA STRENGTH

93% of Patients Prefer Cannabis

Over Opioids For Managing Pain
Times have changed. Many new studies are showing
that marijuana has clear medical benefits.
Researchers from University of California Berkeley
and Kent State University found that out of the 2,810
participants, 828 had used opioids in the last 6
months to manage their pain.
Of that group, "97 percent of the sample 'strongly
agreed/agreed' that they are able to decrease the
amount of opioids they consume when they also use
cannabis. It’s time to reconsider our marijuana
legislation. We need common sense laws that don’t
ignore the facts.

https://www.liebertpub.com/doi/10.1089/can.2017.0012
FOUR
To go along with the refreshed design language we
developed for NORML, I wanted to also redesign the
homepage of NORML. The main problems with the
site was a lack of clear hierarchy and repetitive lay-
out. This makes using the site unenjoyable and also
diminishes the legitimacy of NORML. This redesign
is an effort to try and modernize and streamline the
website. Due to time restraints, I kept it to just the
homepage. This is extra work on the part of Dorian
and with solid design advice from Peter.

Information about NORML

should be displayed first.

Why are there 2 menu bars?

Overall dated website.