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HET-INSTITUTE OF MANAGEMENT STUDIES

HUBLI

A
PROJECT REPORT
On

“Systematic approach to know the Decision Making while


purchasing Scooty pep”
FOR THE PARTIAL FULFILLMENT OF
THE REQUIREMENT
OF
MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY:-
RAJIYABEGUM.B. NADAF
MBA IIIrd TRIMESTER
Reg: - MBA 08/22

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HET-INSTITUTE OF MANAGEMENT
STUDIES HUBLI

Register No:…………………….. Date:…………………

CERTIFICATE

This is to certify that Miss. Rajiyabegum. Nadaf has


undertaken the project work entitled “Systematic approach to
know the Decision making while purchasing scooty pep” in
partial fulfillment of MBA IIIrd Trimester prescribed by HET-
IMS collage Hubli for the academic year 2009-10.

Examiners:
1)_________________

2)_________________

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ACKNOWLEDGEMENT

This Project has been made possible through the direct and
indirect Co-operation of various persons, who have inspired me
at every step of my work. It is a matter of pride for me to
acknowledge my profound gratitude to my respected Director
Professor Rohit Kalasker who always facilitates me in gaining
practical knowledge.

I am very much obliged and thankful to my esteemed Project


Guide
For his valuable Cooperation and Guidance.And above all, I am
beholden to my Parents and other family members for their
blessing and encouragement in completing this task.

RAJIYABEGUM.N

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PREFACE

The research provides an opportunity to a student to demonstrate


application of his/her knowledge, skill and competencies required during
the technical session. Research also helps the student to devote his/her
skill to analyze the problem to suggest alternative solutions, to evaluate
them and to provide feasible recommendations on the provided data.

The research is on the topic of “SYSTEMATIC APPROCH TO KNOW THE


DECISION MAKING WHILE PURCHASING SCOOTY PEP”. Although I
have tried my level best to prepare this report an error free report every
effort has been made to offer the most authenticate position with
accuracy.

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DECLARATION

I here by declare that the following documented Project Report titled


“SYSTEMATIC APPROCH TO KNOW THE DECISION MAKING
WHILE PURCHASING SCOOTY PEP” is an authentic work done by
me.
The Study was undertaken as a part of the course curriculum of
MBA Full Time Program of” HET-IMS COLLEGE HUBLI”

RAJIYABEGUM.N

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CONTENTS

CHAPTER 1

INTRODUCTION
PROBLEM STATEMENT
OBJECTIVES
NEED FOR THE STUDY
METHODOLOGY
DATA COLLECTION
HYPOTHESIS
DATA ANALYSIS
LIMITATIONS

CHAPTER 2
AN OVER OF THE STUDY

CHAPTER 3
OPINION OF THE STUDY

CHAPTER 4
SUGGESTIONS AND CONCLUSION

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Chapter 1

Introduction

TVS Motor is the third largest two-wheeler manufacturer in India


and ranks among the top ten globally. It is the first company in the world
to be honored with The Deming Prize for Total Quality Management.
The company was the first in India to launch 2-seater 50cc moped and
100cc Indo-Japanese motorcycles. At present TVS Apache, TVS Victor,
TVS Scooty, TVS Centra and TVS Fiero are the popular bikes in Indian
market.

Comfort of the passenger is determined by the excellent


arrangement for wider and relaxing seats. Presence of hydraulic shock
absorber is the key factor for smoother riding. It is also equipped with
various features for the safety and security of the passenger like side
reflectors, multi reflector headlamp, puncture resistant tyre, side stand
alarm etc.

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Year 2003 is an important one for TVS, with the launch of almost
six models spanning almost every motorcycling segment. The wave that
began with the Fiero F2 is now continued by the Scooty Pep.

TVS Scooty Pep is spreading its success wings all over the market due to
its sleek dual tone body with complementary colored mirrors, appealing
body lining and 5 different types of metallic colors.
Its better mileage is the result of auto-choke for instant start, auto
reserve fuel tap and power/economy mode.
Comfort of the passenger is determined by the excellent arrangement for
wider and relaxing seats. Presence of hydraulic shock absorber is the key
factor for smoother riding.
It is also equipped with various features for the safety and security of the
passenger like side reflectors, multi reflector headlamp, puncture resistant
tyre, side stand alarm etc.

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Problem statement

To know the consumer decision and satisfaction while purchasing


scooty pep

Objectives

 To know complete details about scooty pep

 To understand the customer decision making

 To know the satisfaction level

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Need of the study

 Find the scooty pep users in Hubli cities

 To know the customer satisfaction about scooty pep.

 To know the service difficulties

 To know the purchasing decision

Methodology

Size of the sampling : 100

Sampling frame : Hubli

Sampling design : Geographical

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Data analysis

1) problem reason to buy a scooty pep

FrequePercen Valid Cumulative Percent


ncy t Percen
t
Valid colleg 69 69.0 69.0 69.0
e
purpos
e
job 30 30.0 30.0 99.0
purpos
e
fashio 1 1.0 1.0 100.0
n
Total 100 100.0 100.0

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problem reasion to buy
80

60

40

20
Frequency

0
college purpose job purpose fashion

problem reasion to buy

2) parameter of scooty pep(Comfortness)

FrequePercen Valid Cumulative Percent


ncy t Percen
t
Valid highly 19 19.0 19.0 19.0
import
Import32 32.0 32.0 51.0
not 35 35.0 35.0 86.0
import
no 13 13.0 13.0 99.0
opinio
n
13.00 1 1.0 1.0 100.0
Total 100 100.0 100.0

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parameter of scooty pep
40

30

20

10
Frequency

0
highly important important not important no opinion 13.00

parameter of scooty pep

3) parameter of scooty pep (safety)

FrequePercen Valid Cumul


ncy t Percen ative
t Percen
t
Valid HI 48 48.0 48.0 48.0
I 51 51.0 51.0 99.0
NI 1 1.0 1.0 100.0
Total 100 100.0 100.0

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parameter of scooty pep

NI

HI
I

4) parameter of scooty pep(engine)

Frequen Percent Valid Cumulat


cy Percent ive
Percent
Valid HI 25 25.0 25.3 25.3
I 36 36.0 36.4 61.6
NI 35 35.0 35.4 97.0
NO 3 3.0 3.0 100.0
Total 99 99.0 100.0
Missing System 1 1.0
Total 100 100.0

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parameter of scooty pep
40

30

20

10
Frequency

0
HI I NI NO

parameter of scooty pep

5) parameter of scooty pep(color)

Freque Percent Valid Cumula


ncy Percent tive
Percent
Valid HI 30 30.0 30.0 30.0
I 37 37.0 37.0 67.0
NI 26 26.0 26.0 93.0
NO 7 7.0 7.0 100.0
Total 100 100.0 100.0

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parameter of scooty pep
40

30

20

10
Frequency

0
HI I NI NO

parameter of scooty pep

6) parameter of scooty pep(better mileage)

Freque Percent Valid Cumula


ncy Percent tive
Percent
Valid HI 44 44.0 44.0 44.0
I 29 29.0 29.0 73.0
NI 20 20.0 20.0 93.0
NO 7 7.0 7.0 100.0
Total 100 100.0 100.0

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parameter of scooty pep
50

40

30

20
Frequency

10

0
HI I NI NO

parameter of scooty pep

7) parameter of scooty pep(weight less)

Freque Percent Valid Cumula


ncy Percent tive
Percent
Valid HI 29 29.0 29.0 29.0
I 40 40.0 40.0 69.0
NI 23 23.0 23.0 92.0
NO 8 8.0 8.0 100.0
Total 100 100.0 100.0

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parameter of scooty pep
50

40

30

20
Frequency

10

0
HI I NI NO

parameter of scooty pep

8) parameter of scooty pep(style)

Freque Percent Valid Cumula


ncy Percent tive
Percent
Valid HI 17 17.0 17.0 17.0
I 46 46.0 46.0 63.0
NI 32 32.0 32.0 95.0
NO 5 5.0 5.0 100.0
Total 100 100.0 100.0

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parameter of scooty pep
50

40

30

20
Frequency

10

0
HI I NI NO

parameter of scooty pep

9) Alternatives

Freque Percent Valid Cumula


ncy Percent tive
Percent
Valid scooty 69 69.0 69.0 69.0
pep
honda 20 20.0 20.0 89.0
duo
active 11 11.0 11.0 100.0
honda
Total 100 100.0 100.0

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alternatives
80

60

40

20
Frequency

0
scooty pep honda duo active honda

alternatives

10) Influence to buy a scooty pep

Freque Percent Valid Cumula


ncy Percent tive
Percent
Valid family 29 29.0 29.0 29.0
friends/ 27 27.0 27.0 56.0
elders
advertis 28 28.0 28.0 84.0
ement
own 16 16.0 16.0 100.0
choice
Total 100 100.0 100.0

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influence
30

20

10
Frequency

0
family friends/elders advertisement ow n choice

influence

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11) Satisfaction level

Freque Percent Valid Cumula


ncy Percent tive
Percent
Valid price 39 39.0 39.0 39.0
mentain32 32.0 32.0 71.0
ace
service
availabi 29 29.0 29.0 100.0
lity
Total 100 100.0 100.0

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satisfaction
40

30

20

10
Frequency

0
price mentainace service availability

satisfaction

Hypothesis
ANLYSIS AND INTERPRETATION

Now we look of the combination of the primary and


the secondary data and these all analysis and interpretation will
imbibe the required results of the research in the report and these
eye-catching finding will defiantly surprise us and the proper
interpretation give us the exact happening in the market.

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Limitation

 They don’t have to time answer the questions

 Customer not response properly

 They busy there work life

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Chapter 2

Overview of study
TVS scooty pep

India's third largest two wheeler manufacturer TVS Motor


Company, crossed another milestone in its history when it rolled out its
one millionth TVS Scooty Pep from its Mysore plant. The first TVS
Scooty, a light and easy 60cc two-stroke scooterette was rolled out in

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November 1993 and crossed its million mark in the year 2004. Since
inception, the brand has since been a classic case study for continuous
refinement and consumer relevant product innovation.

TVS launched the Scooty Pep, a 75cc scooterette in 2002 and followed it
up with a feature loaded Pep+ in 2005. The brand has won universal
acclaim, including "Business World Design of the Year" in 2004. JD
Power N TNS have ranked the Scooty the highest in customer
satisfaction.

Terming the occasion as a historic one not only for TVS but also but
also for Indian women in general, the company's General Manager
Marketing S Srinivas said, "Right from the beginning, our vision for TVS
Scooty brand has been to empower women and endow them with
independence and self-sufficiency. In fact, this has even catalysed the
transformation of the Indian manufacturing landscape and touched the
lives of millions of Indian women.

The Scooty brand has had a steady stream of product


innovations that has kept the brand on a consistent growth path in its
fifteen-year history. The engine has grown from the lithe 60cc 2-stroke to
the 4-stroke 90cc, engine. With its category defining positioning "Its not
a scooter, it's a Scooty!". Scooty is today a generic name for the
category."

Since the roll out of it's first TVS Scooty, a product dedicated
entirely to women, the brand has been known for its futuristic styling and
remains the most exciting two wheeler brand for young girls. In fact, it
became the first brand in the world to offer customers a choice of 99
colours. Each color in its repertoire allows consumers to express their
unique style and personality. They can choose their preferred colour from
a range of vibrant solids, glossy metallics and premium dual-tone pearl
finish.

TVS Motor Company, through the Scooty brand has


conceptualized and executed several novel programs that are focused
wholly women centric. "Our Women-On-Wheels Program that is being
executed in 90 cities across the country wherein a 400 strong specially
trained field-force, attached to the company dealerships, conduct road
safety seminars cum workshops and a unique 6 day familiarisation

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program on how to ride a Scooty. This is complemented with distribution
of educational material on road safety.

The launch of the electric Scooty earlier this year was another
step to providing teenagers an opportunity to be self-reliant and look at
life from a whole new perspective. This product is again the result of
committed and consistent innovation of the TVS Scooty brand" Srinivas
added.

In 2008, Brand Equity voted Scooty as the 3rd most trusted automotove
brand in India. Today the Scooty portfolio includes the entry level Scooty
TeenZ, and TeenZ Electric apart from the Pep+.

TVS Motor Company has signed on Southern actress Trisha


Krishnan as its brand ambassador for the TVS Scooty PEP.
Krishnan was chosen for her confident personality, style and for
being contemporary, an image that TVS Scooty itself tries to project.
TVS has also recently launched a campaign through the print and
television media with Krishnan featuring inthem.
"The brand is considered a dream vehicle for young college girls and
working women. It is a stylish convenient 'scooterette' targeted at the
youth," said an official spokesperson from TVS.

The brand recently won awards for design, and some of its features
include a lightweight body, auto choke, power and economy mode,
mobile charger socket, easy centre stand, glow around the key hole and
its proven hydraulic shock absorbers.
The company has also launched the model in a range of new
colours like purple and pink. Under the campaign, customers can choose
from a range of 99 shades, available for a nominal premium. Shades

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available are between vibrant solids, glossy metallic and premium dual-
tone pearl finish.

TVS Scooty Pep+

TVS Scooty Pep+ is an enhanced version of TVS Scooty. It


comes in 2 tone colors and gorgeous designs. A stylish dash and
instrument panel with easy-readable speedometer and new graphic bodily
designs have been added. The TVS Pep+ is specially designed for the
feminine gender considering the body it has and is equipped with a
number of rider friendly features. The features in TVS Scooty Pep
include a light emitting diode in the under-seat storage space, new center-
stand facility which has been patented, and fluorescent ignition key slot
for night visibility.

The Technical Specifications of TVS Scooty Pep+ are:

TVS Scooty Pep+ has a wheel base of 1230mm and kerb weight is95kgs.
TVS Scooty Pep+ has a fuel tank capacity of 5 litres and a ground
clearance of 135mm.

TVS Scooty Pep+ comes with forced air-cooled, 4-stroke engine with
displacement of 87.8 CC. The engine has a support for single cylinder
and the electrical specifications of TVS Scooty Pep+ are 12 volts, 5Ah.

TVS Scooty Pep+ develops 5 bhp of peak power at 6500 rpm. The TVS
Scooty Pep+ is started by electric start. It has automatic CVT with torque
sensor type transmission and pivoted clutch that is centrifugally operated.

The front suspensions in TVS Scooty Pep+ include hydraulic dampened


suspension and the rear suspension also includes hydraulic dampened
suspension.

TVS Scooty Pep+ has a 110 mm diameter drum brakes in the front and
same 110mm drum brakes in the rear.

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TVS Scooty Pep+ gives a very good mileage of around 40 kilometres per
litre. It is available at an ex-showroom price of around 40k across major
cities in India.

TVS Scooty Pep+ offers good comfort and security features apart from
giving decent mileage, and suiting the feminine gender needs, making it
the desired moped by an average female commuter

TVS Motor Company has signed on Southern actress Trisha Krishnan


as its brand ambassador for the TVS Scooty PEP.

Chapter 3

Opinion of the study

In this study i come to know how many students and job holders
are using scooty pep in Hubli city and compare to other scooty like
active Honda, pleaser scooty pep is good.

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Finding some suggestion

1) In this study I come to know the scooty pep users are satisfied the
scooty pep service.

2) Compare to other scooty users feels comfort with the scooty pep
cost.

3) Customer need more service centers.

4) Customer demand for charge battery.

Conclusion

In this project I come to know the scooty its necessary to saves the
time. In this compare to Active Honda, Honda duo ,scooty pep is good
it has good mileage, safety, its available different colours, style and
they giving good service to the customer.

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