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Foreword

The paintings in this book are from the days I was experimenting in painting. In those days I was reading history
of art books. My great interest in those books made me to paint with influence of great painters and painting
styles, but I wanted to find my personal style in painting. In this book you can see my painting in the large frame
and in the smaller bottom frame you can see the painting which inspired me to design that piece.
Drawing pictures of myself and my friends was a daily routine in that time. But when I attended the classes of
Reza Abedini in the course of Graphic Design at the University, I didn't continue to paint anymore. Later on I did
different Graphic Design projects such as Packaging Design, Music CD Covers Design and Lettering. My gradua-
tion project was Designing a Typeface to explore a new area in the field of Graphic Design.
After graduation and during the military service I did some more paintings, although I was painting based on
needs of the client not according to my own personal taste. Therefore after the military service I started to do
some graphic design projects which some of them are demonstrated in this book. The most important aspect of
my works after the military service was the big difference between my new works and the works before the
military service.

BOOK COVER 1
2
Untitled
Oil on Paperboard
2003

In this painting I'm holding a


lantern and I'm standing in front
of religous symbols which gave
me an impression like mysteri-
ous feelings I got from the "Gieor-
gio de Chrico" paintings. At the
time I was deeply involved with
the idea of religion.

OTHER WORKS > PAINTING 3


Untitled
Oil on Canvas
2003

It was very facsinating for me to


paint an image with letters and
abstract forms just like paintings of
"Paul Klee". Although I mostly
express my emotions with figura-
tive images so this painting didn't
turn out to be completey abstract. I
wanted to use colors with complete
freedom and because I wanted to
express my feelings to a gril without
saying it in words, in this painting I
used first letter of her name
combined with erotic parts of
woman. When I added the figura-
tive parts to the painting I finally
was able to fully appreciate the
work of "Paul Klee" in the below
picture.

OTHER WORKS > PAINTING 4


Untitled
Oil on Canvas
2003

One night I had a very bad dream


and when I woke up the only
thing I remembered was the
"Scream" painting by "Edvard
Munch". In this painting I wanted
to express dark side of my mind.

OTHER WORKS > PAINTING 5


Untitled
Oil on Canvas
2004

This Painting is influenced by


collection of paintings by "Georgia
o'keeffe" which are painted from
different flowers and seemed
erotic to me. I tried to accantuate
the erotic feeling in my own
painting.

OTHER WORKS > PAINTING 6


Portrait of my friend (Amir)
Oil on Canvas
2005

I painted this piece for one of my friends


who I was seperating from at the time. It's
his portrait and it was completed after four
hours of painting.

OTHER WORKS > PAINTING 7


My nephew (payam)
Oil on Paperboard
2006

It's my nephew's portrait and it's


infleunced by the technique
"Henry Matisse" used in coloring
his paintings.

OTHER WORKS > PAINTING 8


Dr. Mohamad Fowghi This painting is influenced by the works of "Andre Derain". To show ill and poor
Oil on Canvas face of the portrait, I used sharp and fauvistic colors in the painting. He died
three months after this painting was completed.
2006

OTHER WORKS > PAINTING 9


Silence in the cemetery
Oil on Canvas
2006

The two above pieces were painted to send my


condolence for death of my friend's father. At this
time I was deeply infleunced by the works of expres-
sionists and fauvists. The above paintings are specifi-
cally inspired by the left painting from "Edvard
Munch".

OTHER WORKS > PAINTING 10


Familiar face
Oil on Canvas
2007

This painting is inspired by the works


of "Bernard Buffet". Feeling of
lonliness which is evident in portratis
of the Buffet was very impressive for
me.

Ketab e Zaman Bookshop


2008

De Koninklijke Academie van


Beeldende Kuwesten. In de 'Haagsche
gehoudeeken-Academie' werd 's
wdkemd dk wjdnndlke hfkrhh nbve di

OTHER WORKS > PAINTING 11


Alone in the campus
Oil on Canvas
2007

This painting is influenced by the


works of "Bernard Buffet" and
"Ludwig Kirchner". In a one year
during my study in the University of
Tehran I was feeling lonely and the
only way to cope with my lonliness
was painting these self portraits.

OTHER WORKS > PAINTING 12


Untitled
Oil on Canvas
2007

This painting is influenced by the


work of "Willem de Kooning". It was
completed in an hour and that was my
solution to relaese my angriness and
depression.

OTHER WORKS > PAINTING 13


Untitled
Oil on Canvas
2007

This painting is inspired by the works


of "Chaim Soutine" which shows
slaughtered body of cows. In my
painting you can see my body in front
of a computer which is playing a
pornography video. It shows my
erotic feelings combined with great
depression.

OTHER WORKS > PAINTING 14


Commander Nosrati These two pieces were painted during my military service. They
Oil on Canvas are realistic paintings which didn't have any point for me but
repating corny habits.
2012

OTHER WORKS > PAINTING


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OTHER WORKS > PAINTING
Commander Sharafi
16 Oil on Canvas
2012
Aral Cigarettes
Packaging
2009

This is a classwork to design a


package of cigarettes for an Iranian
brand. The blow picture is opened
view of the package and the only part
which is done by me is the design, the
actual package is from the "Marllbro"
brand.

OTHER WORKS > PACKAGING 19


OTHER WORKS > PACKAGING 20
Eshareh Advertising Agency
Corporate Identity
2009

This is a classwork for the "Corporate Identity"


class and the biggest challenge for me was to
design for the branding and advertising agency
of my teacher. The below picture shows the
actual corporate identity of the agency.

OTHER WORKS > CORPORATE IDENTITY 22


Mehromah boutique
Branding
2013

This is a branding design for


my friend's shop. The
purpose of the design was
to introduce the shop to the
city by using a radical
approach in design and
colors compared to other
stores in the city.

OTHER WORKS > BRANDING 23


The above picures show the store before the
branding design and also the work progress.
The below pictures show the finalized shop
after the design was applied to the outdoo and
the interiors.

OTHER WORKS > BRANDING 28


Fragile Music Album
CD Cover Design
2009

This is a classwork to design a Music cd Cover for the


"Fragile" album of the "Nine Inch Nails" porgressive rock
band. The below picture shows the actual cover which is
designed by the "David Carson". The music cd was released
in 1999 which contained two cds labeled with the words
"Right" and "Left". I had to design a Farsi logo to match
ideally with the Latin logo. The following page shows my
final designed cd package in detail.

OTHER WORKS > CD COVER DESIGN 29


Aghiz Yemishi Music Album
CD Cover Design
2014

This is a Music CD Cover and Catalogue


for an Iranian music band. The special part
of designing this project was that I
designed different typographic titles for
every song in the calatalogue.

OTHER WORKS > CD COVER DESIGN 32


Lettering
2010-11

These are some farsi


letters which I designed
during my leisure time.
My intention was to
design some decorative
and beautiful letters
without paying attention
to calligraphy or legibili-
ty.

OTHER WORKS > LETTERING 33


Saber Bold Typeface
2011

This typeface was done for my graduation project


in the University of Tehran. It was an attempt to
combine features from two of my favorite typefaces
in one typeface. It is intended to be used in running
text and only contains bold weight. The sketches
went through lots of change during the design and
you can see them in the following page. At the end
I imported my design into the Fontalb Studio
application and generated the font for final tests
and proofing. This project is still in progress.

OTHER WORKS > TYPE DESIGN 36


Left picture shows me
while I was painting long
time ago in my workplace
and the below picture is
my design desk at the
University campus. The
right picture shows a light
fixture I created for my
studio and it's part of my
hobby while I'm not invov-
led in a project.

OTHER WORKS 37
April 2014

saber.javanmard1985@gmail.com
+98 914 941 7226
No. 23, Aghaei 5 street, Hazratpour
street, Sa'adi street,
Urmia, West Azerbaijan, Iran
Postal Code: 57191-87994

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