FMCG industry, alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution

and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management.

FMCG industry economy
FMCG industry provides a wide range of consumables and accordingly the amount of money circulated against FMCG products is also very high. The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India, where FMCG industry is regarded as the fourth largest sector with total market size of US$13.1 billion. FMCG Sector in India is estimated to grow 60% by 2010. FMCG industry is regarded as the largest sector in New Zealand which accounts for 5% of Gross Domestic Product (GDP).

Common FMCG products
Some common FMCG product categories include food and dairy products, glassware, paper products, pharmaceuticals, consumer electronics, packaged food products, plastic goods, printing and stationery, household products, photography, drinks etc. and some of the examples of FMCG products are coffee, tea, dry cells, greeting cards, gifts, detergents, tobacco and cigarettes, watches, soaps etc.

supply chain. Carlsberg. Reckitt Benckiser. General Mills. administration. There are many jobs in FMCG sector at diiferent levels like sales. purchasing. Population growth is another factor which is responsible behind the success of this industry. Coca-Cola. marketing. diverse. manager. finance. Procter & Gamble. Kleenex. human resources. HR. NO. . supervisor. strong distribution networks. Freshers are looking for jobs in FMCGsector as these jobs will give them the best career in the industry. presence of renowned FMCG companies. Leading FMCG companies Some of the well known FMCG companies are Sara Lee. which made this industry as a potential one are low operational cost. S. Finance and marketing. FMCG sector is famous for jobs that are not only well paying but also gives the best perks and bonuses. product development. Job opportunities in FMCG industry FMCG industry creates a wide range of job opportunities. Top 10 FMCG Companies Companies FMCG sector is an ever growing sector and is currently in a boom phase. Nestlé. This industry is a stable.Market potentiality of FMCG industry Some of the merits of FMCG industry. challenging and high profile industry providing a wide range of job categories like sales. operations. general management. Unilever. Pepsi and Mars etc.

7. and (3) logistics . (2) flexibility in controlling labor costs. Low Capital Intensity . Also.sometimes its essential to get certain products manufactured near the market. 10. 5. Modifications and improvements rarely change the basic process. 2. 3.Technology . Indian FMCG Sector .Basic technology for manufacturing is easily available. 6. 4.1. Also. 8 9. ITC (Indian Tobacco Company) Nestlé India GCMMF (AMUL) Dabur India Asian Paints (India) Cadbury India Britannia Industries Procter & Gamble Hygiene and Health Care Marico Industries Distinguishing features of Indian FMCG Business FMCG companies sell their products directly to consumers.Manufacturing of products by third party vendors is quite common.Third-party Manufacturing . technology for most products has been fairly stable. 3. Major features that distinguish this sector from the others include the following: - 1. Benefits associated with third party manufacturing include (1) flexibility in production and inventory planning. Hindustan Unilever Ltd. 2.Most product categories in FMCG require relatively minor investment in plan and machinery and other fixed assets. the business has low working capital intensity as bulk of sales from manufacturing take place on a cash basis. Design and Manufacturing 1.

Pepsi is at number three followed by Thums Up. and relatively low cost are known as Fast Moving Consumer Goods (FMCG). T. skin care. as well as other non-durables such as glassware. and soft drinks are the three biggest categories in FMCG.1 billion. in India. and 27 of these are owned by Hindustan Lever. and chocolate bars.000-crore FMCG segment was one of the fast growing industries in India. cosmetics. they account for 35 of the top 100 brands. Well-established distribution networks. In 2005. These are figures the soft drink and cigarette companies have always shied away from revealing. batteries. the industry grew 5. Music Systems. Most of the product categories like jams. . cigarettes. tissue paper. and plastic goods. A subset of FMCGs are Fast Moving Consumer Electronics which include innovative electronic products such as mobile phones. keeping pace with rapid urbanization. It has been predicted that the FMCG market will reach to US$ 33. MP3 players. etc. These are replaced more frequently than other electronic products. FMCG in India has a strong and competitive MNC presence across the entire value chain. consumer electronics. and the balance by Indian companies.The Indian FMCG sector is the fourth largest in the economy and has a market size of US$13. followed by Colgate (6).Vs.3% in value between 2004 and 2005.4 billion in 2015 from US $ billion 11. but the potential for growth is huge. Nirma (7). What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover. FMCG products are those that get replaced within a year. shaving products and detergents. 62 of the top 100 brands are owned by MNCs. packaged food products. The Indian Economy is surging ahead by leaps and bounds. toothpaste.6 in 2003. GPS Systems and Laptops. The big firms are growing bigger and small-time companies are catching up as well. the Rs. soap. 48. Coca-Cola (8) and Parle (9). Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries. shampoos. Between them. have low per capita consumption as well as low penetration level. paper products. bulbs. White goods in FMCG refer to household electronic items such as Refrigerators. etc. Britannia takes the fifth place. The middle class and the rural segments of the Indian population are the most promising market for FMCG. FMCG may also include pharmaceuticals. According to the AC Nielsen India study. as well as intense competition between the organised and unorganised segments are the characteristics of this sector. and rising per capita income. Personal care. Fifteen companies own these 62 brands. increased literacy levels. and give brand makers the opportunity to convert them to branded products. soft drinks. tooth cleaning products. According to the study conducted by AC Nielsen. digital cameras.

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