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TO: INTERESTED PARTIES

FROM: BROOKS KOCHVAR & ROBERT JONES, GS STRATEGY GROUP


RE: MISSISSIPPI SENATE RACE

DATE: 05.07.18
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GS Strategy Group conducted a survey on behalf of the U.S. Chamber of Commerce from May
1-3, 2018 among 500 likely voters in Mississippi, statewide. The poll produced a margin of error
of +/- 4.38% at the 95% confidence level. Below are some key findings from that research.

CANDIDATE IMAGE RATINGS


Senator Cindy Hyde-Smith’s image is strong, with 41% viewing her favorably and only 15%
reporting an unfavorable opinion. She is well positioned with both Independent and Republican
voters. Conversely, Chris McDaniel’s image has collapsed and he is at 22% Favorable and
41% Unfavorable. Unsurprisingly, Democratic voters dislike him, but he is also net unfavorable
among both Independents and Republicans.

800 W. MAIN ST, STE. 1420 | BOISE, ID 83702 | 208.342.1545 | www.gsstrategygroup.com


UNITED STATES SENATE BALLOT
If the special election for Mississippi’s Senate race were held today, the underlying dynamics
put Senator Cindy Hyde-Smith in a very solid position to advance to a runoff against former
Congressman Mike Espy.

INFORMATION FLOW
The information flow around the candidates is contributing to Hyde-Smith’s strong ballot
position. While voters report hearing an equal number of campaign ads about both Hyde-Smith
and McDaniel, that is where the similarities end. Voters say the ads about Hyde-Smith left 55%
of them feeling more favorable towards her, while ads about McDaniel gave 52% a less
favorable impression of him.



MISSISSIPPI STATEWIDE SURVEY, MAY 2018 | 2