ANALYSIS AND INTERPRETATION

TABLE – II AGE 15-20 21-26 27-32 33-44 44-50 51-56 57-61 Total : AGE OF CUSTOMERS NO. OF RESPONDENTS 6 25 23 21 15 9 1 99

25 20 15 10 5 0 6

25 23 21 15 9

1 15-20 21-26 27-32 33-44 45-50 51-56 57-61

INFERENCE : Most of the Customers who use Reliance Communication are between the age group 21 to 26

TABLE – III : QUALIFICATION OF CUSTOMERS STUDENT +2 1 Degree Holder 2 Degree Holder Worker Businessman House Wife Retired Not Educated Total NO. OF WORKER 6 30 16 14 26 1 1 6 100

1 1

6

6

Plus 2 one Degree 26 30 Two Degrees Workder Businessman House Wife Retired Not Educated 14 16

INFERENCE : Maximum Customers who use Reliance Communication are One Degree Holder and the Least Customers are House Wife and RTD.

TABLE – IV : CUSTOMERS OF RELIANCE PARTICULARS YES NO Total NO. OF RESPONDERS 64 36 100

NO YES 0

36 64 20 40 60 80

INFERENCE : Maximum Customers are using Reliance Communication

TABLE – V : KNOW ABOUT RELIANCE PARTICULARS Mouth Sales Represent Other Total NO. OF RESPONDERS 18 24 54 4 100 OTHER MOUTH 4% 18% REPRES ENT 54% SALES 24% INFERENCE : Responders came to know about Reliance Communication through Representatives .

TABLE – VI : LOCATION IN MADURAI LOCATION 80 Feet Road Northveli Meenakshi Chadragandh Total NO. CHANDRAGAND H 80 Feet Road NORTHVELI . OF RESPONDERS 27 54 13 6 100 MEENAKSHI INFERENCE : Maximum Customers are aware of the North-Veli Reliance Communication center.

5 48 MOBILE SERVICES BROAD BAND INFERENCE : Most of the Customers use Broad Band Service from Reliance .5 49 48. OF RESPONDERS 51 49 100 51 50.5 50 49.TABLE – VII SERVICES MobilevServices BroadBand Total : SERVICES FROM RELIANCE NO.

TABLE – VIII : AWARNESS OF INTERNET FACILITY FROM RELIANCE NO. OF RESPONDERS 71 29 100 PARTICULARS YES NO Total NO YES INFERENCE : Most of the Customers are aware of Internet Facility in Broad Band Service .

TABLE – IX : TYPES OF INTERNET CONNECTION SERVICES BROAD DIAL-UP GPRS OTHER Total NO. OF RESPONDERS 42 34 20 4 100 GPRS OTHER BROAD DIAL-UP INFERENCE : Maximum Customers use Broad Band Connection in their places .

TABLE – X – A FEATURES Affordability Service Quality Security Brand Image : CUSTOMERS PREFERENCE NO. OF RESPONDENTS 12 20 22 18 13 15 100 High Speed Technology Variety of Services Total 25 20 15 10 5 0 DA BI LT Y IM AG E IT Y SP EE D IT Y VI C AL UR ES Q U C AF FO R VI C INFERENCE : Most of the Customers Prefer Reliance Communication because of their Security Provided SE R BR AN D E TABLE – X – B : SE R SE .

FEATURES Affordability Service Quality Security Brand Image High Speed Technology Variety of Services Total NO. OF RESPONDENTS 15 7 18 23 21 16 100 25 20 15 10 5 0 DA BI LT Y IM AG E IT Y SP EE D IT Y VI C AL UR ES Q U C AF FO R VI C INFERENCE : Most of the Customers Prefer Reliance Communication because of their Brand Image SE R BR AN D E TABLE – X .C SE R SE .

OF RESPONDENTS 8 20 12 16 23 21 100 25 20 15 10 5 0 DA BI LT Y IM AG E IT Y SP EE D IT Y VI C AL UR ES Q U C AF FO R VI C INFERENCE : Most of the Customers Prefer Reliance Communication because of their High Speed Technology SE R BR AN D E TABLE – X .FEATURES Affordability Service Quality Security Brand Image High Speed Technology Variety of Services Total NO.D SE R SE .

E SE R SE . OF RESPONDENTS 36 17 14 13 9 11 100 40 35 30 25 20 15 10 5 0 DA BI LT Y IM AG E IT Y SP EE D IT Y VI C AL UR ES Q U C AF FO R VI C INFERENCE : Most of the Customers Prefer Reliance Communication because of their Affordability SE R BR AN D E TABLE – X .FEATURES Affordability Service Quality Security Brand Image High Speed Technology Variety of Services Total NO.

FEATURES Affordability Service Quality Security Brand Image High Speed Technology Variety of Services Total NO. OF RESPONDENTS 15 7 29 16 12 21 100 35 30 25 20 15 10 5 0 DA BI LT Y IM AG E IT Y SP EE D IT Y VI C AL UR ES Q U C AF FO R VI C INFERENCE : Most of the Customers Prefer Reliance Communication because of their Security Provided SE R BR AN D E SE R SE .

OF RESPONDENTS 15 31 12 17 11 14 100 35 30 25 20 15 10 5 0 DA BI LT Y IM AG E IT Y SP EE D IT Y VI C AL UR ES Q U C AF FO R VI C INFERENCE : Most of the Customers Prefer Reliance Communication because of their Service Quality TABLE – XI : ADVERTISEMENT OF RELIANCE SE R BR AN D E SE R SE .TABLE – X .F FEATURES Affordability Service Quality Security Brand Image High Speed Technology Variety of Services Total NO.

PARTICULARS YES NO Total NO. OF RESPONDERS 72 28 100 NO YES 0 28 72 20 40 60 80 INFERENCE : Most of the Customers came to know about Reliance Communication through Advertisement TABLE – XII : PROMOTIONAL SERVICES OF RELIANCE .

PARTICULARS YES NO Total NO. OF RESPONDERS 40 60 100 NO YES 0 60 20 40 40 60 80 INFERENCE : Maximum Customers are aware of the Promotional Services which is been provided by Reliance Communication TABLE – XIII PROMOTIONAL ACTIVITIES OF RELIANCE COMMUNICATION .

RATE Poor Fair Good Very Good Excellent Total NO. OF RESPONDERS 7 6 18 46 23 100 7 23 6 18 POOR FAIR GOOD VERY GOOD EXCELLENT 46 INFERENCE : Maximum Customers rate the promotional activity is very good TABLE – XIV : OPINION AFTER SALES SERVICES .

OPINION Poor Fair Good Very Good Excellent Total NO. OF RESPONDERS 3 36 39 16 6 100 6 16 3 36 POOR FAIR GOOD VERY GOOD EXCELLENT 39 INFERENCE : Maximum Customers think the after sales services is good TABLE – XV .

OPINION ABOUT OFFERS PROVIDED BY RELIANCE COMMUNICATION OPINION Poor Fair Good Very Good Excellent Total NO. OF RESPONDERS 3 2 21 46 23 100 7 23 6 18 POOR FAIR GOOD VERY GOOD EXCELLENT 46 INFERENCE : Most of the Customers think the offers provided by the Reliance Communication is very good TABLE – XVI : OPINION ABOUT NEWS OF RELIANCE COMMUNICATION .

OPINION Poor Fair Good Very Good Excellent Total NO. OF RESPONDERS 4 9 13 46 28 100 4 28 9 13 POOR FAIR GOOD VERY GOOD EXCELLENT 46 INFERENCE : Maximum Customers rate the news about Reliance Communication is very good TABLE – XVII .

OF RESPONDERS 73 27 100 NOT EFFECT 27% EFFECT 73% INFERENCE : Maximum Customers prefer the Road Shows are Effective TABLE – XVIII : RATE OF RELIANCE BROAD BAND SERVICES .OPINION ABOUT ROAD SHOWS OF RELIANCE COMMUNCATION OPINION Effect Not Effect Total NO.

OF RESPONDERS 7 8 29 45 11 100 11 7 8 POOR FAIR GOOD 29 45 VERY GOOD EXCELLENT INFERENCE : Maximum Customers rate the Broad Band Service is very good TABLE – XIX PRICING OF SERVICE OFFERED BY RELIANCE COMMUNCATION .RATE Poor Fair Good Very Good Excellent Total NO.

OF RESPONDERS 3 36 61 100 70 60 50 40 30 20 10 0 HIGH NORMAL OTHER SERVICE INFERENCE : Most of the Customers think the pricing of service offered by Reliance Communication is Normal TABLE – XX : DEALINGS WITH CUSTOMER COMPLAINTS RATE NO. OF RESPONDERS .RATE High Normal Less Than Other Service Providers Total NO.

Immediately Attended Take So Much Time Not At All Attended Total 3 36 61 100 90 80 70 60 50 40 30 20 10 0 IMMEDIATELY ATTENDED TAKE SO MUCH TIME NOT AT ALL ATTENDED INFERENCE : Most of the Customers think they take so much of time in dealing with customer complaints TABLE – XXI RESPONSING CUSTOMERS BY RELIANCE COMMUNCATION .

OF RESPONDERS 37 63 100 LIKE OTHER ORGANIZATION 63 WITH RESPECT 37 INFERENCE : Most of the Customers think they treated like other organization TABLE – XXII IMPACT OF PROMOTIONAL ACTIVITIES OF RC ON SALES .RESPONSE With Respect Like Any Other Organization Total NO.

IMPACT Sales Increased Decreased Not Impact Total NO. OF RESPONDERS 78 14 8 100 NOT IMPACT 8% DECREASED 14% INCREASED 78% INFERENCE : Most Customers have the impact that the promotional activities offered by Reliance Communication has increased the sales TABLE – XXIII-A : STRENGTH OF RELIANCE COMMUNICATION .

FEATURES Well Equipped Advance Technology Mass Reach-Out Price Customer Satisfaction Total NO. OF RESPONDERS . OF RESPONDERS 14 30 18 17 21 100 21 14 WELL EQUIPPED TECHNOLOGY MASS REACHOUT 17 30 PRICE SATISFACTION 18 INFERENCE : Most of the Customers think the Strength of Reliance Communication is because of their Advance Technology TABLE – XXIII-B FEATURES NO.

Well Equipped Advance Technology Mass Reach-Out Price Customer Satisfaction Total 20 15 33 19 13 100 13 20 WELL EQUIPPED TECHNOLOGY 19 15 MASS REACHOUT PRICE SATISFACTION 33 INFERENCE : Most of the Customers think the Strength of Reliance Communication is because of their Mass Reach-Out TABLE – XXIII-C FEATURES NO. OF RESPONDERS .

Well Equipped Advance Technology Mass Reach-Out Price Customer Satisfaction Total 37 20 19 8 16 100 16 WELL EQUIPPED 8 37 TECHNOLOGY MASS REACHOUT PRICE 19 SATISFACTION 20 INFERENCE : Most of the Customers think the Strength of Reliance Communication is because of their Well Equipped TABLE – XXIII-D .

OF RESPONDERS 30 18 14 26 12 100 12 30 WELL EQUIPPED TECHNOLOGY 26 MASS REACHOUT PRICE SATISFACTION 18 14 INFERENCE : Most of the Customers think the Strength of Reliance Communication is because of their Well Equipped TABLE – XXIII-E .FEATURES Well Equipped Advance Technology Mass Reach-Out Price Customer Satisfaction Total NO.

OF RESPONDERS 9 15 16 20 40 100 9 WELL EQUIPPED TECHNOLOGY MASS REACHOUT PRICE 16 SATISFACTION 15 40 20 INFERENCE : Most of the Customers think the Strength of Reliance Communication is because of their Customer Satisfaction .FEATURES Well Equipped Advance Technology Mass Reach-Out Price Customer Satisfaction Total NO.

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