A BUSINESS DESCRIPTION FOR THE

SCANDINAVIAN CRYPTOCURRENCY
EXCHANGE

Author: Viktor Stenberg

Date: 02/06/2018

SCCEX
TABLE OF CONTENTS
............................................................................................................................................. 1

............................................................................................................................................. 1

INTRODUCTION .................................................................................................................. 3

The Problems .................................................................................................................. 3
The Solutions .................................................................................................................. 4
The Opportunities ........................................................................................................... 4
THE SCANDINAVIAN CRYPTOCURRENCY EXCHANGE .................................................. 5

............................................................................................................................................. 5

Cryptocurrencies............................................................................................................. 5
Fiat currencies ................................................................................................................ 7
Icos .................................................................................................................................. 7
Scandinavian OTC Services ........................................................................................... 7
The Aurora Crypto Debit Card ........................................................................................ 8
Additional Trading Instruments ..................................................................................... 9
Device Accessibility ........................................................................................................ 9
European and Scandinavian Support .......................................................................... 10
Licensing and Regulations ........................................................................................... 10
Know-Your-Customers ................................................................................................. 11
Order matching engine ................................................................................................. 11
Earning Sources ............................................................................................................ 12
THE SCANDINAVIAN BLOCKCHAIN CONSORTIUM ...................................................... 12

The Mining Farm ........................................................................................................... 13
The Server Farm............................................................................................................ 13
Cloud Mining ................................................................................................................. 14
ARCTIC ETHER.................................................................................................................. 15

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Allocation ...................................................................................................................... 16
Discounts ...................................................................................................................... 16
Deflation Model............................................................................................................. 16
Token End Goal ............................................................................................................. 17
Use of Proceeds............................................................................................................ 17
ROADMAP AND ECOSYSTEM ......................................................................................... 19

........................................................................................................................................... 19

SCANDINAVIAN MARKET OVERVIEW ............................................................................ 20

SWOT ANALYSIS .............................................................................................................. 24

TEAM ................................................................................................................................. 26

SOURCES ........................................................................................................................... 28

INTRODUCTION
The Scandinavian Cryptocurrency Exchange project aims at creating the most easy-
friendly platform for Scandinavians to exchange fiat currencies to cryptocurrencies.
The project aims to do this with both products like a connected debit card and
services like traditional trading instruments while also introducing new opportunities
continuously.

THE PROBLEMS
Current cryptocurrency exchanges are often not focused on user friendly design and
native support for their customers. Cryptocurrencies are in general hard to manage
and most exchange don’t offer even a single fiat currency, additional features/
products or has very high fees.

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THE SOLUTIONS
The Scandinavian Cryptocurrency Exchange is the one currency exchange
Scandinavians and Europeans will ever need. Users from all around Europe will be
able to find new market opportunities in our new trading pairs and have direct
access to their funds using a connected debit card.

THE OPPORTUNITIES
The total market cap of all cryptocurrencies has seen extreme growth, increasing
from $26 billion in 2016/17 to a total of $450 billion in 2018. In general, 100,000 new
users sign up to exchanges each day and with the biggest exchanges having
earnings of upwards to $1.5 billion annually and no one go-to brand or Scandinavian
options the opportunity is hard to overlook.

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THE SCANDINAVIAN CRYPTOCURRENCY
EXCHANGE

The
Scandinavian
Cryptocurrency
Exchange
(www.sccex.io)
is in
development &
will offer trading
between
Scandinavia’s
national fiat
currencies and
multiple different
cryptocurrencies
accessible
through different
devices like smartphones, laptops and tablets.

CRYPTOCURRENCIES
SCCEX will support the following cryptocurrencies at launch:

✓ BTC (Bitcoin)

✓ ETH (Ethereum)

✓ ETC (Ethereum Classic)

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✓ LTC (Litecoin)

✓ NEO + GAS (Neo)

✓ BCH (Bitcoin Cash)

✓ TRX (Tron)

✓ XRP (Ripple)

✓ EOS (EOS)

✓ ADA (Cardano)

✓ MIOTA (IOTA)

✓ XLM (Stellar)

✓ QTUM (Qtum)

✓ VEN (VeChain)

✓ ICX (Icon)

✓ ZIL (Zilliqa)

✓ DCR (Decred)

✓ LSK (Lisk)

✓ STEEM (Steemit)

✓ DGB (Digibyte)

✓ ZEN (ZenCash)

We will add new cryptocurrencies as time moves forward and expect to add over 100
new digital assets during 2019 based on market cap, customer input and tangibility.

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FIAT CURRENCIES
Staying true to its name, The Scandinavian Cryptocurrency Exchange will support all
5 of the national currencies used in the region of Scandinavia. We will support the
following fiat currencies on our platform paired directly against multiple
cryptocurrencies:

✓ SEK (The Swedish Krona)

✓ NOK (The Norwegian Krona)

✓ ISK (The Icelandic Krona)

✓ DKK (The Danish Krone)

✓ EUR (The Euro)

We will not add any additional fiat currencies than the above.

ICOS
During 2019 we will release our ICO launchpad, allowing for new ICO’s to issue
tokens directly on our exchange platform after being vetted by the SCCEX team. ICO
owners benefit from being listed on an active exchange directly, having their token
paired against Scandinavia’s fiat currencies and not having to worry about token
programming. Holders of Arctic Ether will also benefit from us launching ICO’s as the
newly issued tokens will be offered for a premium price when using AETH as
payment. We are also tokenizing index funds by using tokens issued on a private
blockchain which then represents the market value of a basket of selected
cryptocurrencies and virtual assets tradable in one exchange. These will be
exclusively paired with BTC, BCH, ETH, ETC and AETH.

SCANDINAVIAN OTC SERVICES
Except for offering trading all over Europe we will focus extra on the Scandinavian
market. SCCEX will offer Over-the-Counter services for institutional investors wanting

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to invest in big blocks of cryptocurrencies without having a big impact on the market
and take part of additional bulk discounts on fees.

Our OTC services will offer:

• Trading in BTC, ETH, BCH, ETC, XRP, DGB, ZEN and more.

• Cryptocurrencies all paired directly with EUR, SEK, NOK, DKK and ISK.

• A dedicated account, investment and service manager.

• Daily market updates, analysis, tips and more.

THE AURORA CRYPTO DEBIT CARD
The Aurora Crypto Debit Card (ACDC) will allow SCCEX customers to spend Bitcoins
and 20+ other cryptocurrencies all over Europe where VISA is accepted. After a
customer has ordered and paid for ACDC from their SCCEX account the card needs
to know which cryptocurrencies, and how much, it has permission to use when you
use your card. You can for example set so the card only uses your stored Bitcoins for
transactions, or only your AETH and then also set limits on volumes and daily
spending’s.

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Each time a customer makes a
transaction with the ACDC the
corresponding number of Bitcoins or
any other coin are automatically
exchanged for EURO at the current spot
price on the SCCEX exchange.
Customers will have to be residents in
either Scandinavia or Europe to be
eligible for a card and the card has an
initial issuing fee of 100 AETH (only
payable in the Arctic Ether token). A
minimal fee of 0.25% will be taken only
if a customer spends a daily volume of
more than £100 per day, otherwise the
transactions are free from fees. Other
than that, the card will have a daily ATM withdrawal limit of £200 and the daily
spending limit is £1,000 but that can also be manually changed to lower numbers.
Customers will have access to their card settings directly from their SCCEX
exchange account and will from there be able to change spending limits or even
totally freeze and “destroy” the card in case of corruption.

ADDITIONAL TRADING INSTRUMENTS
Except for traditional currency pairs based on fiat and cryptocurrencies the SCCEX
platform will also offer baskets of selected currencies in index funds that will enable
traders to trade multiple digital assets in one trade. SCCEX will also offer actively
managed funds for private investors wanting to take part of an exclusively managed
Scandinavian investment portfolio with a solid history of beating Bitcoin.

DEVICE ACCESSIBILITY
The Scandinavian Cryptocurrency Exchange platform will be available over the
following clients:

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 IOS client

 Android client

 Web-based client

 PC (Windows) download client

EUROPEAN AND SCANDINAVIAN SUPPORT
Our exchange platform is designed for Europeans and Scandinavians and will offer
multilingual support for English, Swedish, Norwegian, Finnish and Icelandic. The
initial exchange will be realised in English and Swedish with the other languages
added over time. Our help channels will also provide email and call support in the
mentioned languages.

LICENSING AND REGULATIONS
We are registered in Malta currently and have started the procedure of securing a
category 3 MiFID II license from MFSA to be operational as a provider of investment
services legally all over Europe. After receiving our license late 2018 we will launch
our exchange platform and start securing the Swedish financial institutions license
to provide OTC services in Sweden and then expand over the rest of Scandinavia and
Europe with OTC. Our customers need to follow our KYC and AML procedures to be
accepted and we will not provide any privacy-centred coins until the legal
environment has set with clear regulations.

SCCEX will additionally comply with the following regulations:

• Money Laundering and Terrorist Financing Prevention Act (abbreviated – RahaPTS)
§29, §30 and The International Sanctions Act (abbreviated – RSanS) §13 p6.
Regulation AML/CFT: Link 1, Link 2, Link 3.

• ISO/IEC 27000 family of standards (requirements for storage, processing and
transferring personal identification information);

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• GDPR (General Data Processing Regulation);

• PSD 1 и PSD 2 (Directives regulating payment services in the European Union) ;

• SEPA Requirements (Rules and conditions of non-cash payments in the EU based on
the requirements of PSD 1);

• Finansinspektionen’s Regulatory Code (FFFS)

KNOW-YOUR-CUSTOMERS
The KYC process is one of the most important aspects of running a lawful and
desirable exchange. The process needs to be fast, easy and efficient while at the
same time being secure to avoid fraud and be compliant with regulations.

Initially we will process applications manually using our support team with a
dedicated staff to manage the initial customer influx at launch but to keep the
process manageable as we grow and to make sure that the SCCEX exchange has an
efficient and secure process for the identification of new customers we will develop
an AI program that will automatically identify and verify information against
databases from governments, businesses and institutions.

ORDER MATCHING ENGINE
We have a capable matching engine able to support 1,000,000 orders per second
making sure that our customers never experience latency in their trading whether it
be daily or annual investing. Our matching engine will match our customers’ orders
with a global liquidity using orders from the biggest fiat and crypto-currency
exchanges to ensure for instant order matching no matter the number of customers
on the SCCEX exchange.

Once a customer makes an order with for example the Swedish Krona to buy
Ethereum Classic (SEK/ETC) our matching engine will, at the time of matching,
convert SEK to BTC without any conversion costs and then match the order against

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an external ETC order to buy the demanded amount. The same process also works
vice-versa.

EARNING SOURCES
SOURCE DESCRIPTION

EXCHANGE FEES For cryptocurrency only, pairs we will have a fee of 0.2% while our
fiat trading pairs have a fee of 0.5%. We will offer one currency for
free trading each month and Ethereum Classic will always be free
for trading. The fees can also be minimized by 50% by paying with
AETH.

WITHDRAWAL FEES A small fee for withdrawals will be taken. The fee will be changed
constantly and is dependent upon many factors including our
current bank fees.

LISTING FEES SCCEX will add new coins, assets and tokens during 2019 and
will in some cases take out payment for the process.

MINED EARNINGS Our Icelandic mining datacentre will provide a constant flow of
revenue into our company.

THE SCANDINAVIAN BLOCKCHAIN
CONSORTIUM
The SCBC works with all the technological development behind increasing the value
of Arctic Ether. They are the team who maintain the Icelandic mining centre and all
of its servers. The team at SCBC will also develop the marketplace for mining
contracts and develop blockchain software for easy digitization of assets.

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THE MINING FARM
Our mining farm runs 100% on renewable energy from sources like hydropower and
geothermal energy on a fixed electricity cost of £4 cents per KWh and will mine an
array of different cryptocurrencies. We will purchase the following mining gear
initially:

1. Antminer S9i – 14TH/s

2. Antminer L3++ – 580MH/s

3. Antminer E3, Batch 3 – 180MH/s

These rigs will mine the following currencies: Bitcoin, Ethereum Classic and Litecoin
and the number of purchased rigs depend upon reached funding during our ICO.

THE SERVER FARM
The same datacentre
holding our mining rigs will
also hold the servers for the
SCCEX exchange platform.
The servers are encrypted
using bank-level AES-256
encryption and having
permissions to the servers
are highly limited. All
employees of the SCBC
also has to go through
background checks and
have reliable backgrounds
overall. The servers will let SCCEX scale to millions of customers, uphold the highest
security standard and maintain the efficiency of the order matching engine.

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CLOUD MINING
Customers will also be able to rent hash power from the SCBC by paying with AETH
(which is the only accepted payment) and receive pay-outs of cryptocurrencies
directly into their SCCEX exchange account. By renting hash power customers can
cut through the set-up installation cost, time and effort and start mining their
favourite cryptocurrency straight from the get-go. Except for being a supportive part
of the cryptocurrency ecosystem and network, our cloud mining services also often
offers customers more favourable rates for electricity and space than their current
options as we utilize the cold climate of Iceland in conjunction with cheap and
renewable energy sources for efficient and ethical mining. By letting consumers
convert AETH into rented mining space we believe that AETH will be helped to
always hold a good value on the market.

The Bitcoin (BTC) contracts will be set up on a fixed term of 5 years in the sizes
between 1 TH/s – 200TH/s at a general rate of £240 per TH/s (bulk orders may have
discounts) and have maintenance fees of £0.1 per TH/s per day apply (which is
deducted directly from customers mined earnings). The mining service we sell will
run consistently for 5 years and the supply of contracts will be limited and offered on
a first-to-market basis.

The Ethereum Classic (ETC) contracts will be set up on a term of 2 years but will not
hold any maintenance fee and will mine the bought hash rate consistently for two
years once its bought. Our smallest offered hash rate will land at around 10 MH/s
for a price of £200 and the ETC mining contracts supply will be far less than our BCH
ones.

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ARCTIC ETHER
During our ICO we will sell our exclusive Ethereum token Arctic Ether
(www.arcticether.tech). The token is named Arctic Ether as it is built upon the
Ethereum network and we intend to make the token as the go-to payment solution
for cryptocurrency/ blockchain enthusiasts in Scandinavia.

It can be used to pay for fees when trading, get
a premium price on new ICO’s, pay for mining
cloud contracts and other innovative features
that we are releasing in the Arctic area of the
world. AETH will only be sold during the ICO
process at what we believe to be very
favourable rates and all unsold tokens will be
burned.

The price of AETH will be conducted in seven
stages, with the first stage being reserved for
our private sale investors but in case we do not sell all the tokens for that price they
will be offered to the public. The price of AETH will increase in the following manner:

1 Arctic Ether (AETH) 0.46£
1 Arctic Ether (AETH) 0.49£
1 Arctic Ether (AETH) 0.53£
1 Arctic Ether (AETH) 0.56£
1 Arctic Ether (AETH) 0.59£
1 Arctic Ether (AETH) 0.66£

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ALLOCATION

% Amount (AETH) Participant

80% 80,000,000 ICO

10% 10,000,000 Founders & Advisers

10% 10,000,000 Airdrop, giveaways and
bounty

DISCOUNTS
The discounts discussed are usable on all of SCCEX products and services at launch
and any upcoming features in the future. Using Arctic Ether for trading fees starts of
by offering customers a 50% discount but as time goes on the discounts change
periodically in the following manner:

2018-2020 2020-2022 FOREVER

DISCOUNT 50% 25% 15%

DEFLATION MODEL
SCCEX will use its profits first annually the first two years, and then quarterly later
when we are established to burn AETH tokens. We will burn tokens until only 21
million remain in existence to create a strong market demand. Our deflation is aimed
at burning tokens using 40% of our earnings annually but will also be increased in
case of a high-profit period.

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TOKEN END GOAL
The end-goal for Arctic Ether is to become the one virtual Ethereum token needed in
the sphere of cryptocurrencies residing in the region of Scandinavia. With AETH you
will be able to cheaply exchange cryptocurrencies to Scandinavia’s national
currencies directly as well as take part of a renewable mining project in Iceland. By
utilizing our cloud mining services customers can directly mine in Scandinavia using
AETH and future plans include integrating AETH as a payment means for all of the
expos, seminars and fairs held in Scandinavia focused on blockchain technology.
But except for focusing on creating a wonderful token for Scandinavians, tourists
visiting Scandinavia with an interest in blockchain and cryptocurrencies will also
benefit extremely from owning AETH in their portfolio considering its features.

Arctic Ether will also increase in value from our annual/ quarterly burning process as
we intend to burn tokens until only 21 million remain, the same end supply as Bitcoin.
Our burning process will work as a reflection of the success in our company and will
grow in value as we expand, innovate and create.

USE OF PROCEEDS
• Datacentre 45% -
MARKETING
10%
These funds will go
towards the setting
COMPANY
INFRASTRUCT up of a datacentre
URE DATACENTER
20% 45% on Iceland, buy
mining equipment
LEGAL FEES & and exchange
LICENSES
15% servers and the
TEAM
SALARIES
10%
continuous
maintenance of the
operation.

• Company Infrastructure 20% - Our infrastructure consists of several third
parties used for KYC and AML verification and cyber security measures.

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We are also preparing against customer fraud. The capital will also go
towards the general technical maintenance behind the SCCEX exchange
platform.

• Team Salaries 10% - This will go towards paying our entire team
consisting of support workers, technical developers and cybersecurity
experts.

• Marketing 10% - We will use a tenth of the ICO capital to market our
company and establish our brand as the go-to exchange for
Scandinavians.

• Legal fees & Licenses 15% - We will need capital to secure our European
trading license and then to expand with local licenses in Scandinavia
and later all over Europe.

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ROADMAP AND ECOSYSTEM

• Launch of the SCCEX exchange platform with all 5
Scandinavian national currencies as base trading
pairs and 20+ cryptocurrencies.
2018 – Q4

• Opening of our Icelandic mining operation working
on geothermal and hydropower energy for a
renewable future and launch of mining contract
2019 – Q1 buying.

• Launch of security token offerings as well as launch
of our Aurora crypto debit cards.
2019 – Q3

• Launch of ICO launchpad where we launch ICO
tokens for companies directly on the SCCEX
exchange platform.
2019 – Q4

• The continuation of the development, marketing
and integration of AETH, SCCEX and SCBC.
Multiple new listings and expansion of hash power
2020 – Q1 in our mining centre.

2019
Q1

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SCANDINAVIAN MARKET OVERVIEW
The Current Scandinavian Cryptocurrency Industry
Scandinavian countries are looking forward to the development of Bitcoin and Block-
chain technologies. Nordic countries are ready to adopt Bitcoin and Blockchain.
However, there is a lack of market research which is causing the technology to de-
velop slower. Nevertheless, Viking descendants realize the disruptive potential of
Satoshi’s invention, which could change many aspects of life beyond currency.

Jaakko Hynynen expressed that Bitcoin and Blockchain technologies have a great
potential for integration into many spheres of business, beside cryptocurrency. And
insurance is just one example. “The Blockchain lies not only in the sphere of digital
currency. The system can be used in the field of insurance and other fields. The tech-
nology can be integrated by big Scandinavian banks and insurance companies. Peo-
ple who work in those establishments are really technically aware, so they are ready
to adopt this innovation,” said Hynynen.

However, the path of cryptocurrency to Scandinavian markets wasn’t easy. Only re-
cently was Bitcoin accepted as a currency with 25% VAT tax for converting local cur-
rencies to bitcoin removed. History shows that people still treat Bitcoin suspiciously,
especially in some areas of Norway.

Nevertheless, Sweden and Finland are accepting it much more readily than their
neighbours. It is also worth mentioning XBT’s BTO bitcoin-based asset, which can be
traded through NASDAQ. It is the first time a digital asset could be traded through a
traditional, regulated stock exchange.

Another breakthrough came from Finland with Kryptoradio, a live Blockchain TV
which allows the broadcasting of the Bitcoin Blockchain via a national television
network.

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The Future Scandinavian Cryptocurrency Industry
It’s no secret that there are strong shouts from the nations of the region for a cash-
less economy. It’s been estimated that there’s been a forty percent drop in the use of
physical cash in Sweden since 2009. Denmark, Sweden, Norway, and Finland have all
made efforts to curtail the use of physical money for certain transactions. Some
companies are legally able to decline cash payments for non-essential services, and
certain banks in the region no longer handle cash at all. If a truly cashless society
were to be made a reality, there would have to be a serious overhaul of the current,
antiquated transfer methods used by fiat banking institutions. This could well be an
opening for Bitcoin and other cryptocurrencies to help facilitate with transactions.

However, Sweden have also announced their intentions towards a cashless society
with somewhat more definition. The National Bank of Sweden recently declared
plans to launch the E-krona, a form of their own digital currency, with the intention of
using it as the country’s legal tender within the next two years. As revolutionary as
this sounds on paper (and it really is) for those proponents of Bitcoin, it could prove
a dangerous stumbling block. Should Sweden launch their own version of digital cur-
rency, then surely it too would be designed provide the same advantages of Bitcoin,
if not more. This may render the older cryptocurrency obsolete. Additionally, suppos-
ing the Swedish experiment goes well, it seems likely that their neighbours, already
keen on the notion of a cashless society, would seek to produce similar digital cur-
rency models themselves. This would further limit the appeal of BTC in the region,
but it is also important to note that the demand and need for exchanging currencies,
be it Bitcoin or the E-krona will most likely always remain.

Denmark
Denmark is not only one of the most developed countries in the world in terms of liv-
ing standards and technology, but it’s also at the forefront of the push towards elimi-
nating cash in favour of 100% digital currency. Therefore, wide-scale adoption of dig-
ital currency is not a question of if, but when. But whether Bitcoin will be used as a
means of exchange or an alternative to the central banking monopoly or both, re-
mains to be seen.

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“DENMARK WAS RECENTLY VOTED BEING THE HAPPIEST COUNTRY IN THE WORLD,
AND THE OPEN MIND TOWARDS CRYPTOCURRENCY IS JUST ANOTHER REASON TO
BE HAPPY LIVING IN DENMARK.”

Sweden
Sweden is very similar to Denmark in that Sweden is also out in front in the race to
eliminate cash. When factoring in the recent introduction of negative interested rate
by the Swedish central bank, a surge in demand for Bitcoins and other cryptocurren-
cies could become a reality in the not too distance future as citizens scramble for a
new kind of safe haven to store their wealth.

Finland
Tesla, just like its Scandinavian neighbours, Finland has also been on the cutting
edge of technological innovation, renowned for being the home of Nokia. The Finnish
Central Board of Taxes (CBT) regulator has classified Bitcoin as a financial service,
exempting it and bitcoin purchases from VAT.
The country is also home to exchanges FINCCX and BIITIRAHA as well as the lead-
ing global P2P Bitcoin exchange Local Bitcoins. In January of 2016, the most expen-
sive Bitcoin salve involving a luxury vehicle took place at the auto-outlet in Helsinki –
consisting of a Tesla Model S worth over £140,000.

Iceland
Iceland, being one of the countries which took the hardest hit during the 2008 finan-
cial crisis has in general a very low confidence in the current banking system. After
the financial failure of 2008 3 of the largest banks in Iceland went bankrupt and
erased the wealth of all its citizens by betting on subprime loans. With this followed
a severe economic depression until 2011 but still is a country which has history low
confidence in its banking system with consumer confidence levels not even yet as of
2018 have reached the same level as before the 2008 crisis, and consequently its in-
habitants are actively seeking new venues for wealth storage.

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Iceland’s community has also already proved its commitment to cryptocurrencies by
launching Aurora Coin, a cryptocurrency that many Scandinavian influential backers
intend to make into the national digital currency of Scandinavia.

Norway
Just like Sweden, Norway’s official central bank, Norges Bank, is also exploring dif-
ferent methods to issue a state-backed virtual currency in their country in an attempt
to further “ensure confidence in money and the monetary system.”.
And just like Iceland and Sweden many miners are moving their operations to Nor-
way to take benefit from the cold climate and renewable energy sources, quickly
making Scandinavia a hub for many different blockchain enterprises. Norway is one
of the biggest countries in Scandinavia and has access to a lot of capital and
wealthy customers, which can be seen in the current influx of Norwegian blockchain
expos, the creation of Liberstad, (a private city using only cryptocurrencies) com-
bined with discussions into making cryptocurrencies a state-backed reality.

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SWOT ANALYSIS
The following analysis highlights the internal strengths and weaknesses of our or-
ganization and the opportunities and threats facing the business in our external envi-
ronment. We lay out these points as we must always work to improve our areas of
weaknesses.
Business strengths must be leveraged in order to capitalize on external opportunities
as they arise, and contingency plans have been formulated in order to deal with
threats presented by the environment.

STRENGTHS
➢ Our main strength comes from our exchange platform offering the first mar-
ketplace for all 5 Scandinavian fiat currencies paired against cryptocurren-
cies.
➢ We have a large array of different sorts of products and services which will
generate revenue for the company including an efficient mining datacentre.
➢ By using a third-party developer, we have gained access to an extremely effi-
cient way to solve liquidity and stability problems for our exchange services
while also offering clients our exclusive trading pairs right from the start.
➢ We target a large, focused audience of customers – enabling us to deploy
very efficient marketing strategies.
➢ We have a well laid out marketing plan that would help us create strong busi-
ness awareness and will also use the help of advisers during our ICO period.
➢ We are a learning organization and will consistently improve our services
based on customers’ feedback and changing market conditions (regulations,
licenses etc).

WEAKNESSES
➢ The struggle to continually appear on the edge in terms of being the best cur-
rency exchange for Scandinavians firstly and Europeans secondly.
➢ Brand name is not established.

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➢ Lack of funding.

OPPORTUNITIES
➢ The cryptocurrency market has a huge growth potential
➢ High disposable income of masses is creating large opportunities in the mar-
ket
➢ The ability to decrease marginal, fixed costs as the customer base grows
➢ We can earn high ROE & ROIC because of the niche we are going to operate in.
➢ New opportunities in expanding operations are available and market posts a
high CAGR
➢ We have the possibility to become market leaders in our geographical market
area because of our first-ever offerings and excellent native focused cus-
tomer care service.

THREATS
➢ Competition from already established chains.
➢ Threats from new entrants in an already competitive market.
➢ External hackers and other cybersecurity attacks.
➢ Financial failure may restrain business growth and hamper operational effi-
ciency.
➢ Unexpected changes in European laws and regulations regarding
cryptocurrencies.

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TEAM
Viktor Stenberg – Co-founder
and CTO

Viktor Stenberg has extensive experience in
software engineering with education
specifically in C#, Java, HTML, CSS, Python
and recently Solidity. In 2015 he created one
of the first non-profit Swedish news outlets
for cryptocurrency and blockchain news to
help advance the market but later sold the brand
and went over to building his own mining farm. After managing his own mining
centre for 1 year he went on to build mining farms for clients around Scandinavia
both with ASIC and GPU rigs and developed experience in all forms of mining. Viktor
manages all the technical aspects of the company, including partly developing the
SCCEX exchange platform, setting up the SCBC Icelandic mining center and
maintaining all the parts that go with it.

Lukas Johansson – Co-founder and
CEO

Lukas started of his career by overseeing
operations for a major minerals company in
Sweden and has knowledge and experience in the
structure behind a company, managing employees
and accounting. He also worked for multiple years
as an independent forex trader and has gained
extensive knowledge in the field of economics,

26
financial regulations and the more philosophical side of currencies. Lukas role in
SCCEX is to manage our support employees, getting a category 3 MiFID license and
the companies accounting. He will also work hard to continuously oversee day-to-
day operations and always be one step ahead of new regulations in the
cryptocurrency exchange market.

Ellinor Larsson – Social media
marketing

Ellinor Larsson has worked with many
different projects in both social media
marketing and digital design. She has
education in photoshop, Adobe illustrator and
many other programs. She has created all the
graphical work for the companies and tokens
websites and helps with creating a user-friendly
design for the exchange platform user interface. She also manages the social media
accounts of SCCEX.

Mattias Svensson – Back-end developer

Mattias is one of the back-end developers behind the SCCEX exchange platform and
has self-educated himself into the Hyperledger blockchain framework. Mattias works
behind-the-scenes and will not have an active, large role in the company but have
worked on the development of our exchange and digitization services and will
continually help in all the technical aspects of SCCEX.

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SOURCES
1. https://news.bitcoin.com/bitcoin-denmark-facts-figures-2017/
2. https://cointelegraph.com/news/norway-central-bank-considers-developing-
digital-currency
3. https://bitcoinexchangeguide.com/liberstad-in-norway-to-become-first-
private-city-using-cryptocurrency/
4. https://ec.europa.eu/info/strategy/justice-and-fundamental-rights/criminal-
justice/financial-crime_en
5. https://www.fi.se/en/our-registers/search-fffs/
6. https://coinmarketcap.com/currencies/volume/monthly/
7. https://www.mfsa.com.mt/pages/viewcontent.aspx?id=339
8. https://cointelegraph.com/news/scandinavian-countries-are-ready-to-adopt-
bitcoin-and-blockchain-technologies
9. http://kryptoradio.koodilehto.fi/
10. https://www.riksbank.se/en-gb/financial-stability/payments/e-krona/
11. https://cointelegraph.com/news/exponential-growth-cryptocurrency-
exchanges-are-adding-100000-users-per-day
12. http://en.auroracoin.is/

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